Asianet

Asianet
Transforming Asianet News
Asianet Sifyfied
The Company
Asianet News is a household name and perhaps the most trusted source of news in Kerala. For nearly
two decades, Asianet News has been one of the leading television news channels in India and the No.1
Malayalam News channel, a clear market leader countering every challenge thrown up by contenders.
Armed with the best of journalists and state of the art technology platforms and a global footprint,it
has consistently been on top of TV rankings across all viewership strata and is spread across every
district in Kerala with national bureaus in New Delhi, Mumbai and Chennai and special correspondents
in Dubai and New York. They have embraced the 'anytime, anywhere' mantra of the digital age and are
available via satellite on Cable and DTH and on all digital platforms (web and mobile). The innovative
and varied nature of programming content and formats have kept a diverse but loyal audience forever
engaged to Asianet News.
The Challenge
As part of their Digital Venture they have a news streaming Portal. Content delivery was on Bit Gravity
by one of our competitor. By pitching a better alternative on AKAMAI, Sify team explained the value
proposition to the ASIANET NEWS team on engaging audiences with superior quality video. Team was
able to convince on the superior technology at a better price point which was against a 25% premium
to what customers was currently paying.
Value Proposition
Engage audiences with superior quality video.
Solving the challenges of multi-device consumption.
Reinventing the software distribution channel.
The Solution
Sify and Akamai
Internet Facing Application/
Website/Business
Customer Queries
SIFY
Sify & Akamai Offer
Telecom Services – Internet
Bandwidth, MPLS VPN & IPLC
Integrated Security Portfolio
Cloud Services
DC services
Content delivery
High internet bandwidth
Faster Downloading time/Speed
Security
Hosting
Highly available IT infrastructure
AKAMAI
Cloud Platform
CDN
Security
Customer Benefit
Single Service provider and ownership for the complete SLA,
Single support and management window for customers
Success Story
BillDesk , Funizen and Asianet News
Transforming Asianet News
Asianet Sifyfied
The Solution
SOLA Sphere Benefits
Exceptional performance and reliability built on the Akamai Intelligent Platform’s vast global
footprint. When it comes to high quality streaming media, closer is better.
Increased reach and scale – SOLA Sphere rapidly scales to meet the demands of the largest
online audiences for both planned events and unanticipated - live and on-demand -highimpact viral content.
Increased availability through redundancy and fault tolerance. Prevents congestion and
overloads through diligent network monitoring management.
Adaptive Bitrate Streaming for the highest possible viewing quality in dynamic network
environments.
Support for a wide variety of industry-standard streaming protocols to reach your target
devices: HLS, HDS, Smooth, MPEG-DASH
"we are building a world in which our
converged ICT ecosystem and our
'bring it on' attitude will be the
competitive advantage
 telecom services
 data centre services
 cloud & managed services
 application integration services
 technology integration services
reach us now
marketing@sifycorp.com
www.sifycorp.com
linkedin.com