Corporate Profile - WS Consult Group

Corporate Profile
Contents
Eczacıbaşı Group Profile
VitrA Five Decades at The Forefront of
Ceramic Sanitaryware Production
VitrA Tiles Covering The World
Mission Creating Bathroom Culture
History An Utter Success from The Start
Production Full Capacity and High Technology
Philosophy It’s All About Inspiration
Distribution The Whole World
Corporate Citizenship An Absolute Commitment
Portfolio Creative Solution Partner for An Entire Range of Projects
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Eczacıbaşı
Group Profile
Founded in 1942 by Dr. Nejat F. Eczacıbaşı, the
Eczacıbaşı Group takes its name from the honorary
title “chief pharmacist”, conferred on the father of
Dr. Eczacıbaşı at the turn of the last century.
Eczacıbaşı is a prominent Turkish industrial group
with 42 companies, 10,086 employees and as of end
2007, a combined net turnover of $ 3.2 billion.
Eczacıbaşı’s core sectors are building products,
healthcare and consumer products. Additionally, the
Group is active in finance, information technology,
welding technology and real estate.
In Turkey, Eczacıbaşı is the leader in most of its
businesses and has distribution networks for
pharmaceuticals, building products and fast-moving
consumer goods that are among the strongest in
their sectors. Internationally, Eczacıbaşı is best known
for its flagship VitrA brand, a powerful contender in
global bathroom and tile markets. It is also a major
exporter of tissue paper, pharmaceuticals, welding
electrodes, electronic smart cards and industrial raw
materials such as clay and feldspar.
International partnership is a central component of
the Eczacıbaşı Group’s growth strategy. Eczacıbaşı
has 12 international joint ventures and numerous
cooperation agreements with leading international
companies. All of these are grounded on the principle
of long-term mutual benefit, based on firm business
criteria and ethical business practices.
The Eczacıbaşı Group’s mission is to be a pioneer
of modern, high quality and healthy lifestyles.
Accordingly, the Group encourages each of its
companies to surpass established standards in their
sectors and raise consumer benchmarks of product
and service quality. Through sponsorship and
responsible corporate practices, it also promotes social
and economic development that nurtures cultural
and scientific activity, protects the environment and
preserves scarce natural resources.
ECZACIBAŞI GROUP AT A GLANCE
Eczacıbaşı Holding Co.
Building Products Division
burgbad AG
Eczacıbaşı Building Products Co.
Eczacıbaşı-Koramic Building Chemicals Co.
Engers Keramik GmbH&Co.KG
nd Sales Co.
İntema Building Materials Marketing and
V&B Fliesen GmbH
VitrA (UK) Ltd.
VitrA Bad GmbH
VitrA Bathtub Co.
VitrA Ireland Ltd.
V
VitrA Tiles Co.
Vit
VitrA USA Inc.
Zao VitrA Bath&Tiles JSC
Heal
Healthcare Division
Eczac
Eczacıbaşı Health Care Jointt Stock Co.
Eczacı
Eczacıbaşı Pharmaceuticalss and Industrial Investment Co.
Eczac
Eczacıbaşı Pharmaceuticals Marketing Co.
Eczac
Eczacıbaşı Pharmaceuticals Trading Co.
Ecza
upply Co.
Eczacıbaşı-Baxter Hospital Supply
Ecza
ervices Inc.
Eczacıbaşı-Corridor Health Services
Ecz
oducts
Eczacıbaşı-Monrol Nuclear Products
Ec
roducts Co.
Eczacıbaşı-Zentiva Chemical Products
EEczacıbaşı-Zentiva Health Products
ucts Co.
Consumer Products Division
Eczacıbaşı Girişim Marketing Co.
cts Co.
Eczacıbaşı-Beiersdorf Cosmetic Products
airdressers’ Products Co.
Eczacıbaşı-Schwarzkopf Professional Hairdressers’
İpek Kağıt Kazakhstan Llp
İpek Kağıt Tissue Paper Co.
Finance
Eczacıbaşı Investment Holding Co.
Eczacıbaşı Investment Partnership Co.
Eczacıbaşı Securities Co.
Eczacıbaşı-UBP Asset Management Co.
Information Technology
Eczacıbaşı Information & Communication Technologies Co.
E-Kart Electronic Card Systems Co.
Welding Technology
Kaynak Tekniği Welding Electrodes Co.
Other Products and Services
Eczacıbaşı Construction Co.
Eczacıbaşı Foreign Trade Co.
Eczacıbaşı Insurance Agency Co.
ESAN Eczacıbaşı Industrial Raw Materials Co.
Esan Italia Minerals SRL
Kanyon Management & Marketing Ltd.
Yapı-İş Real Estate and Construction Co.
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VitrA:
Five Decades at The
Forefront of Ceramic
Sanitaryware Production
Last year represented another milestone in Eczacıbaşı
Group history – the golden anniversary of the Group’s
strategic entry in the mass production of ceramic
sanitaryware. Active in the ceramics sector since
1942, Eczacıbaşı launched its first modern production
plant dedicated to vitrified ceramics in 1958.
Not only a pioneer in its domestic market, the new
plant was also the germinating seed of what grew
into a globe spanning industrial powerhouse. Five
decades on, VitrA is a top global contender in its sector
in terms of product portfolio, production capacity and
distribution channels. With a total of 25 production
facilities in Turkey, Ireland, Germany and France,
VitrA supplies millions of pieces of sanitaryware each
year to over 75 countries on five continents, not to
mention ceramic tiles, bathtubs and faucets, as well
as bathroom furniture and accessories.
Eczacıbaşı Building Products continues to grow with
new investments and acquisitions. As the flagship
brand, VitrA supplies the main driving force behind
this bold growth strategy. A pioneer since its inception,
VitrA is the only brand in global markets offering
every component of the bathroom, combining design
intelligence with the total bathroom concept.
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VitrA Tiles
Covering The World
VitrA Tiles is a leading European manufacturer of
professional and premium wall and floor tiles. Eight
modern plants in Turkey, Ireland, Germany and France
(Russia 2010) having an annual production capacity of
35 million m2, produce ceramic and porcelain tiles,
60 percent of which is sent to major international
markets around the world. VitrA Tiles has sales offices
and showrooms in Atlanta, Dublin, Arklow, Cork,
Moscow, Cologne, Sofia, Orleans and a wide product
portfolio that includes ceramic wall tiles, ceramic and
porcelain floor tiles, mosaic and glass mosaic tiles,
swimming pool tiles and complementary pieces. The
first producer of mosaic tiles in Turkey, VitrA Tiles has
two extensive tile ranges – VitrA Rezidans and VitrA
Arkitekt – providing a broad array of styles varying
in size between 1 x 1 and 60 x 120 cm. VitrA Rezidans
offers aesthetic designs and a wide variety of indoor
and outdoor tiles for living areas. VitrA Arkitekt offers
professional tiles designed primarily for industrial
and commercial establishments.
VitrA Tiles has an inhouse design team developing
products for all kinds of living spaces, from bathrooms
to kitchens and living rooms, terraces and pools. It
also works with prominent international designers
like Defne Koz, NOA and Ross Lovegrove to create
special collections. Always the innovator, VitrA Tiles
launches numerous new design concepts every
year that reflects global design trends. The most
recent designs including stylish and highly durable
porcelain tile series, mosaic tiles for every taste and
other new products incorporating advanced surface
technologies like VitrAclean, VitrAantibacterial and
VitrAprotect.
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Mission:
Creating
Bathroom Culture
Influenced by the culture that gave birth to the
sociable, luxurious Turkish hammam, VitrA elevates
daily cleansing to make it a welcome ritual.
In essence, VitrA creates contemporary hammams
by applying superior aesthetic concepts and
sophisticated technology to every touchpoint in the
bathroom – while drawing inspiration from the art
and craftsmanship of Anatolian traditions in ceramic
art. Thus, our relationship with water is constantly
refined and redefined, as it was centuries ago with
the introduction of the hammam, to create new
Bathroom Culture.
Practical, comfortable and high-design, a VitrA
bathroom is a complete, contemporary living space.
It’s as inviting – though more private – as a living
room or kitchen. In it we can restore balance to our
lives through rest, recreation, indulgence in personal
care and countless other revitalizing activities.
As a result, the often overlooked space of the
bathroom becomes a core chamber that improves
not only our homes and our businesses, but also the
flow of our daily lives.
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History:
An Utter Success from
The Start
Like most global brands, VitrA’s success story began
at a local Ievel.
In the 1940s Turkey faced huge shortages. To satisfy
the demand for earthenware products, a ceramic
manufacturing workshop was established in Kartal,
Istanbul with an eight-man workforce.
Post-war, the company grew and began to focus
on ceramic sanitaryware – a novelty in the marbledominated Turkish market. Ceramic’s versatility and
affordability made it a complete success domestically.
The first production plant came on line to answer
demand in 1958.
Launching the “VitrA” brand in 1966, the Eczacıbaşı
Group gradually extended its capacity to include the
full range of sanitary products.
Clockwise from left
Left to right: Celal Bayar, Adnan Menderes, Nejat Eczacıbaşı, Ferit Eczacıbaşı at the
opening of the ceramic factory, 1958
Nejat Eczacıbaşı
The VitrA Kartal factory, circa 1960s
VitrA’s first exports were made to Germany in the
early 1980s. Soon after, VitrA began to establish
itself as a global brand. To better serve its expanding
foreign market, VitrA launched a manufacturing
plant in Ireland in 1999. The recent acquisitions in
Germany is further testament to VitrA’s global
outlook. Engers, a major player in the German wall tile
market, was taken over in early 2006. The following
year, in March, the Division acquired 51% share and
full management control of the highly prestigious
Villeroy&Boch’s tile operation. And in 2008, VitrA
in its fiftieth year in bathroom design acquired the
German burgbad Company, the European leader of
the luxury bathroom furniture market.
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Production:
Full Capacity and High
Technology
Worldwide, VitrA is the sixth largest manufacturer
in its sector. In fact, its output of 5 million pieces of
ceramic sanitaryware a year is greater than that of the
entire ceramic sanitaryware industry of Germany.
However, output alone is not the only reason
VitrA’s manufacturing capabilities are significant.
While answering growing global demand, these
cutting-edge factories and plants allow VitrA
to produce sophisticated designs and maintain
extremely high standards.
VitrA Plant Sites
BOZÜYÜK, BİLECİK
5,000,000 pieces of ceramic sanitaryware, 3,000,000
faucets, 2,500,000 bathroom accessories and 18,000,000 m2
of tiles are produced yearly. Established in 1977 but completely
overhauled in 1995, this mega-complex is one of the world’s top
sanitaryware production facilities in capacity, technology and quality.
Advanced technology includes: high-pressure casting, rapid-drying
moulds, fettling robots in casting shops, and barcode follow-up. The
Bozüyük tile plant produces wall and floor tiles, porcelain floor tiles,
swimming pool products and complementary pieces. A separate plant
in the complex produces building chemicals. Also in another factory
bathroom accessories, shower systems and faucets are produced.
TUZLA, İSTANBUL
3,000,000 m2 of tiles are produced annually. Established in 1991,
this tile factory produces the entire mosaic range, as well as glass tiles,
decorated tiles and complementary pieces.
GEBZE, KOCAELI
350,000 acrylic bathroom pieces are produced yearly. VitrA is the
first brand to offer acrylic bathtubs produced in Turkey. Established
in 1991, the Gebze plant’s product range includes acrylic bathtubs,
whirlpools, shower trays, shower systems, compact systems and walkin shower units. VitrA bathroom furnitures are produced in a separate
factory.
Latest Acquisitions
ENGERS, GERMANY
2,300,000 m2 of tiles
are produced
annually. The Eczacıbaşı Group in early 2006
acquired Engers Keramik GmbH & Co. KG, a
German ceramics producer established in 1911
that manufactures wall tiles.
V&B TILES,
GERMANY AND FRANCE
Totally 10,000,000 m2 of ceramic and
porcelain floor tiles are produced annually.
Including Villeroy&Boch’s two tile plants in
Germany (Merzig and Mettlah) and its plant
in France (La Ferté-Gaucher), Eczacıbaşı now
operates eight tile plants with 2500 employees.
burgbad,
GERMANY AND FRANCE
Annual production capacity: 250,000
bathroom furniture modules. burgbad is
the market leader in Luxurious Bathroom
Furnitures and in its unique water and
corrosion resistant products. burgbad conducts
its activities through its affiliates: burgbad,
Burgkama GmbH, S.E.P. and Miral GmbH.
With its three production facilities in Germany
(Schmallenberg, Greding and Allmenrod
Lauterbach) and one in France (Nogent-leRoi), and 600 employees, burgbad has sales
offices in England, Holland, Austria, Denmark
and USA.
ARKLOW, IRELAND
Annual plant capacity is 1,700,000 m2 of tiles. In operation since
1999, Arklow is Ireland’s sole ceramic tile factory to date. The plant
produces large-scale wall tiles.
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Philosophy:
It’s All About
Inspiration
MATTEO THUN + PARTNERS (top left)
Milan-based Matteo Thun + Partners is a studio of architecture, design
and communication that refuses to be categorised in stylistic terms.
This is the reason why the studio can approach such a wide variety
and scale of work, ranging from hotels to coffee cups, with endless
originality and vitality. Thun has designed Water Jewels for VitrA, a
collection with an imaginative use of different materials.
ROSS LOVEGROVE (top right)
Everyone needs bathrooms.
VitrA’s quest is to create complete, satisfying
bathroom environments. This means transforming
often overlooked spaces into something more than
a necessity of modern life. It’s about creating an
enjoyable experience by changing our perception of
and thus our interaction with the bathroom.
To realise this ambition, VitrA employs a large
inhouse design studio and collaborates with a
world-class array of acclaimed industrial designers.
These talented individuals not only improve bathroom
aesthetics, but functionality as well.
In 2006 alone, VitrA garnered four prestigious design
awards. The İstanbul Collection by Ross Lovegrove won
the Wallpaper Design Award for Best Bathroom,
a Good Design Award and a Red Dot Design
Award, while in 2007, the same design continued to
win Elle Decor International Design Award in the
bathroom category. Distinguished designer Defne
Koz and her stunning Iznik Collection were also
recognized with a Red Dot Design Award.
One of the most fascinating designers of the 21st century and
recipient of countless awards, Ross Lovegrove creates sculptural and
organic shapes using sophisticated technology and materials. His
design concept ‘organic essentialism’ is inspired by elements from the
natural world which are then reshaped into futuristic forms. VitrA and
Lovegrove collaboration has produced 3 ingenious designs; İstanbul,
MOD and Freedom.
NOA (bottom left)
The German Design studio NOA specialises in designing new
products, technologies and communication strategies. NOA’s fruitful
collaboration with VitrA has created the highly popular Matrix, Retro,
Nuova, S50, Shift, 4life and Espace collections.
DEFNE KOZ (bottom center)
From her studio in Milan, Turkish designer Defne Koz works with
world famous brands. Creator of the İznik Tiles Collection as well as
of numerous ceramic collections for VitrA, Koz regularly participates
in design exhibitions all across Europe, while her work regularly adorns
the pages of prominent international publications.
İNCİ MUTLU (bottom right)
Designer of VitrA’s many ceramic collections, Inci Mutlu creates
uplifting environments with her bold, fluid style. Based in Milan, this
Turkish designer regularly participates in internationally acclaimed
design exhibitions, while her work for leading global brands regularly
appears in highly respected trade publications.
PILOTS DESIGN
Award-winning industrial design engineers at Pilots Design define their
work by placing themselves in the often opposing roles of designer,
client, user, manufacturer and supplier.
SOLUTIONS
As Europe’s leading company for holistic design and branding
innovations SOLUTIONS create compelling designs and powerful
brand experiences.
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Distribution:
The Whole World
By creating the total bathroom concept and pairing
it with its impressive production capabilities, VitrA
is an uncontested global leader in terms of product
portfolio. Some 80% of its production is exported
to over 75 countries for sale in 150 exclusive showrooms and 2,000 sales points across the globe.
Today, VitrA holds a 13% market share in Germany,
10% in Austria, 6% in the UK, 3% in the US and in
France, 2% in Italy, 8% in Israel and Scandinavia,
and 10% in New Zealand. VitrA has long dominated
the Turkish ceramic sanitaryware market, where it
currently enjoys a 25% share.
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Sales Organisation
İntema – Turkey
VitrA Bad – Central Europe
VitrA UK – UK
VitrA Ireland (Tiles) – Ireland
VitrA USA – USA and Canada
VitrA Russia – Russia and CIS countries
VitrA Italy – Italy
VitrA Dubai – Gulf countries
VitrA China – Asia , South Pacific
VitrA Export Departments – Rest of Europe,
Near East, Africa, South America
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Corporate Citizenship:
An Absolute
Commitment
Good corporate citizenship is a core component of
the Eczacıbaşı Group’s identity. VitrA has always
been a central participant in the Group’s social and
cultural projects.
From the outset, VitrA has been closely involved with
the Eczacıbaşı Sports Club, which has trained some
of Turkey’s top athletes since its creation in 1966. The
club is currently focused on its women’s volleyball
team; winner of 25 National Championships and five
National Cups, finalist in eight European Cup Finals
and Champion in 1999.
VitrA also contributes to İstanbul Modern, Turkey’s
first privately funded museum of modern art and
founded by the Eczacıbaşı Group. VitrA furnished the
washrooms for internationally acclaimed museum.
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VitrA is also the proud sponsor of the VitrA Ceramic
Arts Studio. Founded in 1957 by the Eczacıbaşı Group,
the studio has opened its doors to a large number
of young and talented ceramic artists. The VitrA
Ceramic Arts Studio hosts regular exhibitions, slide
shows, workshops and conferences.
Aiming to create a bathroom culture with modern
technology and contemporary design, VitrA believes
that children of Turkey deserve higher quality
facilities for education. Based on this motivation,
in collaboration with ÇYDD (The Association in
Support of Contemporary Living), VitrA takes on
the responsibility to offer the healthy and hygienic
environment that should be provided in YİBO’s,
(Regional Primary Boarding Schools) located in
deprived cities of Turkey. Unfortunately these schools
lack sanitary conditions as a result of unfavourable
urban infrastructure.
VitrA is supporting this project by not only donating
sanitaryware, but also developing the architectural
solutions for the school buildings as well as hygiene
and toilet training for children.
Clockwise from left
The ‹stanbul Museum of Modern Art
VitrA’s first ceramic arts studio
The Eczac›baş› Women’s Volleyball Team
Students from a YİBO school
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Portfolio:
Creative Solution Partner
for an Entire Range of
Projects
VitrA proudly furnishes a diverse array of bathroom
solutions to a wide range of prestigous projects, both
domestically and internationally.
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1 - Berlin Airport, Berlin
2 - Harvey Nichols, ‹stanbul
3 - İstanbul Museum of Modern Art, İstanbul
4 - Munich Airport, Munich
5 - W Hotels, Doha
6 - Jose Alvalade Stadium, Lisbon
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1 - Kanyon, İstanbul
2 - Cairo Tower, Cairo
3 - Temple Tree, Bentota
4 - Jumeirah Beach Residence, Dubai
5 - Mercado Restaurant, Tallinn
6 - Queen Mary II, The World’s Largest Cruiseliner
7 - Allisee, Gold Coast, Queensland
8 - Allianz Arena, Munich
9 - Witt İstanbul Suites, İstanbul
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March 2009
Head Offices
Sales Offices
VitrA Bathroom Group
Eczacıbaşı Yapı Gereçleri San. ve Tic. A.Ş.
Kanyon Ofis Kat: 20-21
Büyükdere Cad. 185,
34394, Levent, İstanbul / TURKEY
T: + 90-212 371 74 00
F: + 90-212 371 78 33
www.vitra.com.tr
TURKEY
İntema A.Ş.
Kanyon Ofis Kat: 18-19
Büyükdere Cad. 185,
34394, Levent, İstanbul / TURKEY
T: + 90-212 371 70 00
F: + 90-212 353 13 99
RUSSIA & CIS
VitrA Russia
109147, Russia, Moscow
Taganskaya Str., 31/22
T: + 7 (495) 232 35 48/104
F: + 7 (495) 232 35 48/104
www.vitra-russia.ru
CENTRAL EUROPE
Agrippinawerft 24, 50678 Cologne;
T: + 49 (0) 2 21 / 27 73 68-0;
F: + 49 (0) 26 22 / 88 95-500
www.vitra-bad.de
ITALIA
VitrA Italia
Vai Baite 12/E (Z.I)
Oderzo (TV) 31046
T: + 39 04 22 714 660
F: + 39 04 222 818 6710
email: info@vitra.co.it
www.vitra.co.it
VitrA Tiles
Eczacıbaşı Karo Seramik San. ve Tic. A.Ş.
Eczacıbaşı Ceramic Tiles
E5 Karayolu Üzeri
Şifa Mah. Atatürk Cad.
Tuzla 34941 İstanbul / TURKEY
T: + 90-216 423 46 00
F: + 90-216 423 46 13
+ 90-216 423 49 73
www.vitrakaro.com
VitrA Fix Building Chemicals
Eczacıbaşı-Koramic
Yapı Kimyasalları San. ve Tic. A.Ş.
E5 Karayolu Üzeri
Şifa Mah. Atatürk Cad.
Tuzla 34941 İstanbul / TURKEY
T: + 90-216 423 46 00
F: + 90-216 423 50 02
U.K. & IRELAND
VitrA (U.K.) Limited
Park 34, Collett, Didcot,
Oxon OX117 WB / U.K.
T: + 44-1235 75 09 90
F: + 44-1235 75 09 80
www.vitra.co.uk
VitrA Ireland (Tiles)
IDA Business Park Ballynattin,
Arklow Co.
Wicklow / IRELAND
T: + 353-402 26 500
F: + 353-402 91 355
Showroom:
VitrA Ireland
6 Lapps Quay, Cork
T: + 353 (0) 21 4251434
F: + 353 (0) 21 4273764
email: corkshowroom@vitra.ie
USA & CANADA
VitrA USA Inc
305 Shawnee North Drive
Suite 600 Suwanee,
GA 30024 / USA
T: + 1-770 904-6830
F: + 1-770 904-6891
www.vitra-usa.com
ASIA & SOUTH PACIFIC
VitrA China
Room 5H Chrystal Century Tower
No:567 Weihai Road Shanghai
200041 P.R.O. China
T: +86 21 6288 5494
F: +86 21 6288 5442
GULF COUNTRIES
VitrA Dubai
P.O. BOX 293531 DAFZA
Dubai - U.A.E.
T: + 971 (50) 246 5953
vitra.com.tr