And at BFG, we`re continually striving to keep

Transcription

And at BFG, we`re continually striving to keep
What is this business of creativity? Part practice. Part habit.
Part serendipity. That flash of inspiration fueled by a desire
to create something new, to innovate, to explore new ways
of doing things.
Inspiration springs from continually being challenged with new
adventures. It takes having fun, collaborating, listening, talking,
and laughing with the people around you. It’s a balancing act.
It’s a lot of work with just enough play.
And at BFG, we’re continually striving to keep
that balance because when everything is said and done,
it’s inspired people that create inspired work.
What others see as commonplace and ordinary, skateboarders see as limitless possibility. Spend an afternoon
with them and it wouldn’t take you long to understand that there exists an entire other world out there, seen only
by the skater, and brought to life by their unrestrained passion for the sport.
It’s in this spirit that we challenged the art directors of BFG to reveal to us their own secret worlds; those visions
of art and creativity that make each of them distinctly unique, and relentlessly committed to their craft.
But instead of a blank canvas, we gave our artists wooden skateboard decks. And the assignment stayed
as true to skate culture as you can get …
Blank decks just waiting to be worked on
Josh Weston’s board in progress
Chase Tuberville hugging his board
Found Objects—Jason Statts
When we got the opportunity to create some
giveaways to show who we are, the same thing
came out of everyone’s mouth simultaneously,
“Let’s have some fun.”
We’re a little bit of a three-headed monster
here at BFG, with Fieldworks, Interactive and
our core creative/strategic arm. So we took
that whimsical thought and let loose our
“kraken” team of BFGers to make a series
of creative monster flash drives in collaboration
with Mimobot®. The result, you could say
it’s scary good stuff.
Messinja
Pixilla
Juggerthought
The world moves faster now than it ever has. The speed at which
technology moves—even the pace of our everyday lives—can be no less
than extreme at times. And in this business we call advertising, those
times are more often than not. Well, there could be no better metaphor
more suitable for how our lives move today than the results of a recent
USB design challenge. It’s what happens when technological functionality
meets the most extreme sports out there: A flash of brilliance.
HOW DO YOU SCARE UP A GREAT PUMPKIN AT HALLOWEEN?
Give one to every BFG employee and then challenge the imagination. From the
administrative and account side of the agency to our creatives and developers,
it was all handson deck for this challenge. Creepy, cool, fun, or fantastic, the
criteria for a design was left wide open. All that was needed was a pumpkin
and some paint. The result was a showing that nobody could say boo to.
In fact, geekdom is something we aspire to at BFG.
Some geeks go to a technology conference, but
we’re such big geeks we created one—Geekend.
It’s to celebrate the geektacularity in all of us, and grow
and learn at the same time.
It started out as a small idea, to share our love of new
technology, media, design and a whole host of other
interesting topics with a small group in our community.
But the idea, plus our passion to make it happen, was
bigger than just a few workshops and speakers.
So we decided to open it to all of Savannah and bring
in people from coast to coast to speak and revel in the
wonders of the cutting edge.
And now Geekend brings people from all over the world
together to discuss everything from computers to kazoos.
It’s gotten so successful, we’ve even started taking Geekend
on the road for special events in from Boston to California.
And the best part is, going forward, there’s no limit to
what we can geek out on.
Like most people with ears, we get a charge of creative energy from the music around us. Mozart, Elvis,
the Beatles, Radiohead, and yes, sometimes even
Steely Dan, motivate us to create. There’s not one
single type of music that gets our collective motors
running. After all, why limit yourself?
Like most things at BFG, the Munnys started with
the immortal words, “Hey, what if…”. And then the
titanic tsunami of imagination took over.
Everybody chose a genre of music, from hip-hop to classical (and even included the well-loved Norwegian Black
metal), and then interpreted that genre using whatever
they could think of to transform their Munny into the
visual embodiment of their selection. After weeks of
gluing, sculpting, painting, wiring and basically hacking away at their vinyl vessels, we finally had the Munny
masterpieces.
The best part is, just like the music that inspired them,
there’s always room for more.
MUSICAL INSPIRATION: PUNK
MUSICAL INSPIRATION: EMO
MUSICAL INSPIRATION: CLASSICAL
MUSICAL INSPIRATION: TECHNO
MUSICAL INSPIRATION: PSYCHEDELIC
MUSICAL INSPIRATION: GLAM ROCK
MUSICAL INSPIRATION: JAM BAND
MUSICAL INSPIRATION: ALTERNATIVE
MUSICAL INSPIRATION: HIP-HOP
MUSICAL INSPIRATION: NORWEGIAN DEATH METAL
MUSICAL INSPIRATION: SKA
MUSICAL INSPIRATION: FUNK
MUSICAL INSPIRATION: HEAVY METAL
MUSICAL INSPIRATION: BLUES
MUSICAL INSPIRATION: SKA
MUSICAL INSPIRATION: JAZZ
MUSICAL INSPIRATION: DISCO
MUSICAL INSPIRATION: PROG-ROCK
MUSICAL INSPIRATION: REGGAE
MUSICAL INSPIRATION: EDM
While we’re usually not ones to be joiners— posters, vinyl, and
live music are near and dear to the hearts of BFG. So when we
got the chance to partner with The Savannah College of Art and
Design and The French Paper Company to present the inaugural
Bandwagon Poster Art Show + Sale in Savannah, our merry band
of hands-on doers took on the challenge.
The now annual event includes screen printing workshops, printmaking presentations, film screenings, the Savannah Record Fair
and live music.
With Bandwagon, we wanted to get down to grassroots.
We didn’t aim to be the premier annual expo for music poster
art in the Southeast, it just kinda happened that way. And giving
art enthusiasts an exclusive opportunity to meet and learn from
some of the coolest professionals in the field just seemed like
a great idea for everybody.
one needn’t scratch too deep to find interesting artists in our ranks. Especially
musicians. Music is part of our business and also our joy. Take 12 is a celebration of that fact, with every artist on the album being a part of the BFG family.
At any one moment, there’s hundreds of projects pushing through the pipeline
at BFG, but between the taglines, dielines and deadlines, we find ample time to
Whether it’s a quick trip to a pub, a race around the parking lot or all out war, there’s
always some raucous ruckus to keep us on our toes and outside of the proverbial box.
Was that was a cocker spaniel you just saw fly by with your spec
sheet? Or perhaps it was a dachshund doing your logo design.
It’s possible, since canines and all sorts of furry friends frequent
the halls at BFG. It’s just one more way to add a few more
creature comforts to the workday.
Get your motor runnin’ and head out to
the parking lot. If you get thirsty on the
trip, pop the hood and chug a cold one.
It’s pretty common one of our projects
requires a little hands-on testing, so
when we can we pull out all the stops
and make it into an office-wide spectacle
of grandiosity.
Sometimes you’ve gotta blow off
a little steam
with a foam projectile launcher
.
BOWLING FOR HOLLAS
Throwing 16 pound spheres down
a greased up track to knock down a
bunch of penguin-esque wooden things?
Count us in! If it’s a sport you can do with
a frosty mug in one hand and an onion
ring in the other, you bet we’re there—
and in droves. No matter if we end up
with a 299 or a 29, the takeaway is still
a rip-roarin’ good time.
BFGoooooool!!!!!
From client pitch to footie pitch, team unity is
seamless. And even though we’re no premier
league strikers, we look striking in our kits.
Memories of blistered thumbs and bleary eyes stirred up a hunger
that couldn’t be quenched any other way. We needed to stage
a 64-bit barrage of button mashing brilliance. So we dusted off
the deck, blew into the cartridges and launched into some split
screen action. Junk food and ultra-caffeinated beverages
accompanied a round-robin clash of the classics to settle all
scores… until next time.
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We’ve got more than our fair share of amateur
zymologists (brewers) at BFG, so when smack talk
challenges turn into action, watch out. The hop-barley
throwdowns let each brew monkey create a brand
new recipe and showcase their new potent potable for
BFGers to taste. But it’s never just a tasting, the optic
nerve has to be titillated as well with a label. And in
the end, there’s always great beer, so everyone wins.
AND WHEN IT COMES TO CONSUMABLES, WE TAKE OUR GOURMET TENDENCIES PRETTY SERIOUSLY.
Our ranks are filled with cooks, brewers, bakers, and most importantly, appreciators of all the above.
Be it a competition, tasting or just a reason to share, we’re always flexing our gustatory muscles.
From artists and designers, to writers
and programmers, here at BFG—as it is
at all echelons of the industry—the art of
creativity is a constantly evolving process
that requires collaboration between
disciplines.
That’s why, along with Savannah College
of Art & Design, we established the
Creative Seed Initiative, an ongoing
program dedicated to creating opportunities
and supporting activities that foster
creative growth.
From great speakers and some of the
leading influencers in the business, to film
festivals, and even giving back to the local
art community, The Creative Seed aspires
to create a prosperous environment for
artists and creatives young and old.
We believe in making the space fit the purpose, let’s call
it “environmental engineering”. Our offices aren’t simply
offices, they’re environments. Creative environments.
Interactive environments. Stimulating environments.
Idea-starter environments. When we need a distraction,
the space helps to provide it, and when focus is the thing,
there’s another space.
Textures, colors, and materials(and lets face it, toys)—from
New York to Hilton head, all come together in so many ways,
shapes and sizes to make the space we call BFG.