important - Weirs Times

Transcription

Your business is
important
to us...
The Weirs Times can help
make it grow with:
• Large Coverage Area
• Excellent Demographics
• Quality Content
• Verified Results
THE
WEIRS TIMES
2011 MEDIA KIT
PO Box 5458, Weirs Beach
New Hampshire 03247
www.TheWeirsTimes.com
sales@weirs.com
603-366-8463
888-308-8463
2011 PUBLICATION
SCHEDULE*
THE
WEIRS TIMES
Box 5458, Weirs Beach, New Hampshire 03247 • PH: 603-366-8463 • FX: 603-366-7301
www.TheWeirsTimes.com • sales@weirs.com
SECTION
DATES
WINTER
DEADLINE
Spring 2010
Flurries & Fun...................................................... 01/06-03/17................................................................Fridays Prior
Ice Fishing Derby................................................. 01/27, 02/03 ....................................................................01/20/11
GARDEN GUIDE
AND
Your Money.......................................................... 01/20-04/14...............................................................Fridays Prior
FREE
2010 Lakes Region Home Show!
2
Admission & Parking
Saturday, March 13 & Sunday, March 14
at the Conference Center at Lake Opechee Inn & Spa
Inside: Vendor List & Exhibit Map
Treat Your Valentine.............................................02/03, 2/10 ....................................................................01/27/11
SPRING/SUMMER
Your Wedding Day (Spring)................................. 03/04, 03/18.....................................................................02/24/11
Spring Car Care................................................... 03/31, 04/07 ....................................................................03/24/11
LAKES REGION HOME SHOW EDITION
Enjoy the Water....................................................03/31-10/27...............................................................Fridays Prior
Spring Home & Garden Guide............................. 03/31-04/14...............................................................Fridays Prior
Great Northeast Boat Show................................. 03/24 ............................................................................ 03/17/11
Boating & Recreation Guide............................... April 2011.........................................................................03/31/11
WISHBOOK
Easter Gifts & Dining........................................... 4/21..................................................................................04/14/11
Remember Mom!................................................. 04/28, 05/05.....................................................................04/21/11
NNE Flower, Home & Garden.......................... 05/12................................................................................05/05/11
Memorial Day Tribute........................................... 05/26................................................................................05/19/11
......................................................................Fridays Prior
Fairways & Greens.............................................. 05/19-10/27
Shop Locally This
Holiday Season!
A Catalog Full of
GIFT IDEAS
for your Christmas Wishlist!
Published December 2009
Bike Week............................................................ June 2011 ..................................................................06/02/11**
Lakeside Living Expo Guide................................06/16 ...............................................................................06/09/11
......................................................................Fridays Prior
Summer Home Projects....................................... 06/23-08/25
BOATING
recreation
Belknap County Fair............................................ 08/11 ................................................................................08/04/11
GUIDE
.....................................................................Fridays Prior
New Hampshire’s Best.........................................06/23-09/22
2010
Back To School.................................................... 08/11, 08/18.......................................................................08/04/11
FALL
.....................................................................Fridays Prior
Fall Fun................................................................ 09/29-10/27
Your Wedding Day (Fall)...................................... 10/06-10/20......................................................................09/29/11
Published Summer 2010
Sandwich Fair Guide............................................10/06................................................................................09/29/11
Fall Car Care........................................................10/13, 10/20.....................................................................10/06/11
Veterans’ Day Tribute...........................................11/10 ................................................................................11/03/11
WINTER
THE
Lakeside Living
EXPO Guide
Christmas in NH................................................... 11/17-12/22 ......................................................................11/10/11
Holiday Wishbook.................................................12/01 ................................................................................11/23/11
ONGOING
Animal Crackers.................................................. First Thursday Every Month........................................Friday Prior
Real Estate Showcase.........................................Every Thursday...........................................................Friday Prior
Out on the Town.....................................................Every Thursday...........................................................Friday Prior
Compliments of
Healthy Living...................................................... Last Thursday Every Month ........................................Friday Prior
*All Special Publication Dates are Subject To Change. ** Due to the travel limitations imposed by Bike Week, this deadline is for both the J une 9th & June 16th issues.
PHOTOGRAPH COURTESY OF NOSHI ISHAK,M.D., GILFORD, N.H.
Fall Home Improvement...................................... 09/08-09/22 .....................................................................09/01/11
THE
WEIRS TIMES
ADVERTISING RATES
PO
P
O Box
B 5458, Weirs Beach, New Hampshire 03247 • PH: 603-366-8463 • FX: 603-366-7301
RUN OF PAPER (R.O.P.)
CLASSIFIED/HOME SERVICES/DINING
5 Column Format
6 Column Format
OPEN RATE......................................... $12.30/column inch
This rate represents no contract discount. Run of paper position.
LINE AD LISTING................................ $12.00/up to 30 words
Also appears online. 30¢ for each additional word
OPEN RATE........................................... $10.65/column inch
MULTI-WEEK DISCOUNT RATES*
This rate represents no contract discount
4 WEEKS CONSECUTIVE................$10.70/column inch
MULTI-WEEK DISCOUNT RATES*
12 WEEKS CONSECUTIVE..............$10.15/column inch
4 WEEKS CONSECUTIVE....................... $9.10/column inch
12 WEEKS CONSECUTIVE..................... $8.70/column inch
BULK DISCOUNT
NT RATES***
400+ INCHES.........................................$9.20/column inch
BULK DISCOUNT RATES**
1000+ INCHES.......................................$8.45/column inch
400+ INCHES............................................. $7.80/column inch
Add Eye-Appeal With Full Color!
The Weirs Times offers some of the lowest
color rates in the state of New Hampshire!
5
$
100
$
per column
inch†
maximum
charge†
Your business card sized ad would cost
only an additional $20 in full color!
1000+ INCHES........................................... $7.25/column inch
LOCATION...LOCATION...LOCATION!
Do you want to make sure your ad gets seen?
Guarantee placement with only a 25% premium!
Your full page ad would cost only
an additional $100 in full color!
†This rate is in addition to our per column inch rate
1 – 5 inserts per year $45 per thousand
5 or more per year
$40 per thousand
Zip Code Zoned
Add $3 per thousand
Inserts 12 – 24 pages Add $4 per thousand
Minimum 8,000 inserts per order.
The Weirs Times
c/o Monitor Publishing Co.
One Monitor Drive
Concord, NH 03302
* To qualify for multi-week discount rates, advertisers must purchase a minimum of 2" per week, consecutively, for the term
of the contract.
** To qualify for bulk discount rates, advertisers must purchase the minimum number of specified inches in any 52 week period.
If the terms of the contract are not fulfilled, the publisher reserves the right to adjust the advertising rate to the
appropriate contract level and invoice the customer for the difference in cost.
†This rate is in addition to our per column inch rate.
THE
ADVERTISEMENT
SUBMISSION GUIDELINES
WEIRS TIMES
Box 5458, Weirs Beach, New Hampshire 03247 PH: 603-366-8463 FX: 603-366-7301
www.TheWeirsTimes.com • Sales@Weirs.com
RUN OF PAPER
Everywhere except classified
FULL PAGE
10.25" x 12.685"
HALF PAGE
10.25" x 6"
4 COLUMN X 5
8.125" x 5"
3 COLUMN X 5
6" x 5"
2 COLUMN X 4
4" x 4"
4 COLUMN X 2
4" x 2"
CLASSIFIED
The Weirs Times Classified Section is Similar To Our ROP Section Except That it Utilizes A Six Column Format.
FULL PAGE
10.25" x 12.685”
HALF PAGE
10.25" x 6”
4 COLUMN X 5
6.78” x 5”
3 COLUMN X 5
5" x 5”
2 COLUMN X 4
3.3" x 4"
2 COLUMN X 2
3.3" x 2"
This is just a sample of our most popular sizes. To determine the number of column inches in your ad, take the number
of columns and multiply it by desired height. For example, a 4 column by 5" ad = 20 column inches. For current rates,
please refer to our ROP & CLASSIFIED RATES sheet.
ARTWORK/LOGOS:
We can accept art and photos in the following formats: JPEG, TIF, EPS, PDF & BMP. Resolution should be set at 200 dpi, at
desired final dimensions (if you want your logo to be 2” square in the final ad, submit it to us at 200dpi @ 2”x2”).
SENDING ADS VIA EMAIL:
Email ads should be addressed to ads@weirs.com. Please put the advertiser’s name in the subject field of the e-mail. Please
include a contact name and phone in your email so we may contact you if problems or questions arise.
FILE SIZE:
The largest file size we can accommodate via e-mail is 6 MB. Larger files should be submitted on disc.
DEADLINES:
Advertising space reservations and ad materials must be received by 12 noon on the Friday preceding the publication date. Ads
requiring proofs must be submitted by 12 noon on the Thursday preceding the publication date. The Weirs Times cannot accept
any ad cancellations after 5pm on the Friday preceding the publication date.
Frequently our Special Publication Issues will have early deadlines. Please refer to our Publication Schedule for these dates.
THE
WEIRS TIMES
DISTRIBUTION
COVERAGE AREA
30,000 @ 200
Copies Distributed Every Week
Locations
The Weirs Times is picked up by over 66,000 readers in the
Concord/Lakes Region market area. That’s the kind of
coverage that puts your advertisement in more households
for less money than any other newspaper.
We can help you reach up
to 66,000 readers every week!
Alton, Alton Bay, Ashland, Belmont, Bristol,
Canterbury, Center Harbor, Concord, Eaton,
Franklin, Farmington, Gilford, Holderness,
Laconia, Meredith, Moultonborough, New Hampton,
Ossipee, Penacook, Plymouth, Rochester, Sanbornton,
Sandwich, Tilton,Tuftonboro, Tamworth,
Weirs Beach,West Ossipee,Wolfeboro.
You Can Trust Our Numbers!
The Weirs Times backs its circulation information
with a Circulation Verification Council audit. CVC is
an independent, third-party audit company that
specializes in community newspapers, shoppers,
magazines and niche publications. CVC audits
over 4,200 community papers nationwide.
Plymouth
Compare Us To The Competition!
Cost for Your Full Page Ad To Run In 1,000 Papers
Carroll County Independent.......... $420.00
Granite State News.......................... $270.00
Meredith News................................ $252.00
Record Enterprise............................ $217.00
Citizen.............................................. $216.00
Gilford Steamer................................$189.00
Baysider.............................................$162.00
Winnisquam Echo............................$126.00
Concord Monitor.............................$103.00
Union Leader....................................$92.00
Rochester Times...............................$91.00
Foster's Sunday Citizen....................$59.00
Valley Fun.........................................$50.00
Hippo................................................$48.00
Mountain Ear....................................$39.00
Conway Daily Sun............................$35.00
Laconia Daily Sun............................$35.00
WEIRS TIMES.........$27.00
This cost comparison is based on a full page ad at
open rate and total distribution or print run
provided to Business NH Magazine and published
in their 2009 Business Resource Directory.
Laconia
Wolfeboro
Alton
Concord
30,000 COPIES
distributed weekly in the
Concord/Lakes Region
market area.
BEST
VALUE!
Rochester
THE
WEIRS TIMES
INTERNET ADVERTISING
B
Internet Advertising
A New Way To Advertise From The Weirs Times!
Call
attention to your
business with a
Premium Banner!
Linked to your website,
2000 page views per
month for as little
as $22/mo.
Keep your business
in front of our readers
all the time with a
Static Sidebar Ad!
Linked to your website,
8000 page views per
month for as little as
$72/mo.
Premium Banner
Rotating - 2000 Page Views/mo.
Static Sidebar Ads
Non-Rotating - 8000 Page Views/mo.
468 x 60 pixels
3 Mos........$45/mo.
6 Mos........$30/mo.
12 Mos......$22/mo.
95 x 95 pixels
3 Mos........$90/mo.
6 Mos........$80/mo.
12 Mos......$72/mo.
THE
WEIRS TIMES
INDEPENDENT AUDIT
INFORMATION
B
The Weirs Times backs its circulation information with a Circulation Verification Council audit. CVC
is an independent, third-party audit company that specializes in community newspapers, shoppers,
magazines and niche publications. CVC audits over 4,200 community papers nationwide...
Here are just a few of the highlights of the 2009 Weirs Times audit:
Average Weekly Press Run:
Average Returns:
Average Reader/Edition:
Our audit proves the Weirs Times
attracts young, affluent readers
who use the paper in their buying
decisions!
30,000
5%
2.2
That's an average of 66,000 readers
each and every week, 52 weeks a year!
Readers who frequently purchase products
or services advertised in the Weirs Times:
81.8%
Readers whose combined household
income is over $50,000 annually:
75%
Readers who keep the Weirs Times
on hand for more than 5 days:
47%
THE
WEIRS TIMES
9
Spring 2010
AND
GARDEN GUIDE
FREE
2010 Lakes Region Home Show!
Saturday, March 13 & Sunday, March 14
Admission & Parking
at the Conference Center at Lake Opechee Inn & Spa
Inside: Vendor List & Exhibit Map
LAKES REGION HOME SHOW EDITION
Nine Reasons to Advertise in a
Weirs Times Focused Advertising
Section
1. Focused Advertising sections allow you to focus your ads on a specific target
market.
WISHBOOK
2. Focused Advertising sections create marketplaces within the Weirs Times which
draw targeted audiences. They can also tie in with a specific event or time of year
making them more relevant for the reader.
Shop Locally This
Holiday Season!
3. Focused Advertising sections support your ad with tailored content.
A Catalog Full of
GIFT IDEAS
for your Christmas Wishlist!
Published December 2009
4. We promote Focused Advertising sections...sometimes for months in advance!
recreation
GUIDE
BOATING
BOATING
5. Focused Advertising sections are typically stand-alone sections within
The Weirs Times, making them, and your ad, easily located.
2010
THE
Lakeside Living
PHOTOGRAPH COURTESY OF NOSHI ISHAK,M.D., GILFORD, N.H.
Published Summer 2010
6. Focused Advertising sections are typically saved by our readers, giving your ad
longer shelf life.
7. Focused Advertising sections often tie your brand more closely to the community
you serve.
8. Focused Advertising sections are great opportunities for co-op and vendor funding.
EXPO Guide
9. Focused Advertising sections allow you to target merchandise and services that
would appeal to the special section reader.
Compliments of

important - Weirs Times

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