Social Media Marketing

Social Media Marketing
Cover
Titel
The Social Media Marketing
Book
Autor
Dan Zarrella und
Robert
Romano von
O'Reilly Media
Erscheinungsdatum
28. Dezember 2009
The New Community Rules
Tamar Weinberg,
Colleen Wheeler,
und Robert
Romano von
O'Reilly Media
15. Juli 2009
Social Media Marketing: An
Hour a Day
von Dave Evans
und Susan
Bratton von John
Wiley & Sons
10. Oktober 2008
The New Rules of Marketing
and PR: How to Use Social
Media, Blogs, News
Releases, Online Video, and
Viral Marketing to Reach
Buyers Directly (New ... &
PR: How to Use Social
Media, Blogs,)
Social Media Marketing for
Dummies (For Dummies
(Lifestyles Paperback))
David Meerman
Scott von John
Wiley & Sons
28. Januar 2010
Shiv Singh,
Michael Becker,
und Ryan
Williams von
Hungry Minds
5. November 2009
Secrets of Social Media
Marketing: How to Use
Online Conversations and
Customer Communities to
Turbo-Charge Your
Business!
Social Media Marketing Allin-One For Dummies (For
Dummies (Lifestyles
Paperback))
Paul Gillin von
Quill Driver Books
November 2008
Jan
Zimmerman von
John Wiley & Sons
17. September
2010
Marketing 2.0: Bridging the
Gap Between Seller and
Buyer Through Social Media
Marketing
Bernie Borges von
Wheatmark Inc
15. August 2009
Think Before You Engage:
100 Questions to Ask Before
Starting a Social Media
Marketing Campaign
Advertising 2.0: Social
Media Marketing in a Web
2.0 World
David F. Peck von
John Wiley & Sons
Inc
11. Juli 2011
Tracy L. Tuten von
Praeger Frederick a
30. September
2008
The Zen of Social Media
Marketing: An Easier Way to
Build Credibility, Generate
Buzz, and Increase Revenue
Shama Hyder
Kabani und Chris
Brogan von
Benbella Books
6. April 2010
Social Media Marketing:
How Data Analytics Helps to
Monetize the User Base in
Telecoms, Social Networks,
Media and Advertising in a
Converged
Guerrilla Social Media
Marketing: 100+ Weapons to
Grow Your Online Influence,
Attract Customers, and Drive
Profits
Ajit V. Jaokar,
Brian Jacobs, und
Alan Moore von
Futuretext
20. Februar 2009
Jay Conrad
Levinson, Shane
Gibson, und Guy
Kawasaki von
Entrepreneur
Media
Neil Richardson,
Ruth M. Gosnay,
und Angela
Carroll von Kogan
Page
31. August 2010
Entrepreneur Press
und Mitch
Meyerson von
Mcgraw-Hill
Professional
1. Juli 2010
Quick Start Guide to Social
Media Marketing: High
Impact Low-Cost Marketing
that Works (New Tools for
Business)
Success Secrets of Social
Media Marketing Superstars
3. September 2010
Social Media Marketing:
Promoting Your Company
Through Viral Marketing
Liana Evans von
Que
18. Juni 2010
Inbound Marketing: Get
Found Using Google, Social
Media, and Blogs (The New
Rules of Social Media)
Brian Halligan,
Dharmesh Shah,
und David
Meerman Scott von
John Wiley & Sons
29. Oktober 2009
Social Media Marketing: The Dave Evans von
Next Generation of Business John Wiley & Sons
Engagement
8. Oktober 2010
Perspectives on Social Media Stephanie Agresta
Marketing
und B. Bonin
Bough von Course
Technology
September 2010
Social Media Marketing vs.
Conventional Marketing
Practices: Insights from
Nascent entrepreneurs
Muhammad Tariq
und Abdul
Ghaffar von VDM
Verlag Dr. Müller
. August 2010
The Complete Idiot's Guide
to Social Media Marketing
Jennifer
Abernethy von
Alpha
6. April 2010
Social Media Marketing for
Small Business
Audrey Peters von
Lulu.Com
16. Juni 2010
Real-Time Marketing for
Business Growth: How to
Use Social Media, Measure
Marketing, and Create a
Culture of Execution
Monique Reece
und Ken
Blanchard von
Financial Times
Prentice Hall
25. März 2010
Free Marketing in Social
Media: 500 Tactics and Best
Practices
Sr. Ronald D.
Geskey von
Lulu.Com
19. Januar 2010
Social Media Marketing:
Game Theory and the
Emergence of Collaboration
Eric Anderson von
Springer, Berlin
16. Juli 2010
30-Minute Social Media
Marketing: Step-By-Step
Techniques to Spread the
Word about Your Business
Gunelius Susan und 1. November 2010
Susan Gunelius von
Mcgraw-Hill
Professional
Ultimate Marketing Secrets:
Social Media Marketing
Erik Bowman von
Guanzi Institute
Press
15. Juli 2010
Friends with Benefits: A
Social Media Marketing
Handbook
Darren Barefoot
und Julie
Szabo von No
Starch Press
22. November
2009
Social Media Marketing
Lambert M.
3. Juli 2010
Surhone, Miriam T.
Timpledon, und
Susan F.
Marseken von Vdm
Verlag Dr. Mller
Ag & Co. Kg
The Social Media Bible:
Lon Safko von
19. Oktober 2010
Tactics, Tools, and Strategies John Wiley & Sons
for Business Success
30 Days to Social Media
Success: The 30 Day Results
Guide to Making the Most of
Twitter, Blogging, LinkedIn,
and Facebook
Gail Z. Martin von
Career Pr
19. Oktober 2010
Everywhere: Comprehensive
Digital Business Strategy for
the Social Media Era
Larry Weber von
John Wiley & Sons
Ltd
29. März 2011
Likeable Social Media: How
to Delight Your Customers,
Create an Irresistible Brand,
and Be Generally Amazing
on Facebook (& Other Social
Networks)
Listen First!: Turning Social
Media Conversations Into
Business Advantage
Dave Kerpen von
McGraw-Hill
Professional
10. Juni 2011
Steve
Rappaport von
John Wiley & Sons
Ltd
12. April 2011
Measure What Matters:
Online Tools For
Understanding Customers,
Social Media, Engagement,
and Key Relationships
Katie D. Paine von
John Wiley & Sons
23. Februar 2011
Marketing with Social
Media: An Hour a Day
Collection
Dave Evans, Greg
Jarboe, und Mari
Smith von Sybex
Inc
5. Oktober 2010
Sticks and Stones: How
Digital Business Reputations
Are Created Over Time and
Lost in a Click
Larry Weber von
John Wiley & Sons
30. Juli 2009
The Social Media
Management Handbook:
Everything You Need To
Know To Get Social Media
Working In Your Business
Robert Wollan und
Nick Smith von
John Wiley & Sons
15. Dezember 2010
Putting the Public Back in
Public Relations: How Social
Media Is Reinventing the
Aging Business of PR
Brian Solis und
Deirdre
Breakenridge von
Financial Times
Prentice Hall
28. Februar 2009
The Digital Handshake:
Seven Proven Strategies to
Grow Your Business Using
Social Media
Paul Chaney von
John Wiley & Sons
. Oktober 2009
Social Media and Small
Business Marketing
Stephen
Wilson von
Createspace
10. September
2010
The Power of Real-Time
Social Media Marketing:
How to Attract and Retain
Customers and Grow the
Bottom Line in the Globally
Connected World
The Dragonfly Effect: Quick,
Effective, and Powerful
Ways To Use Social Media
to Drive Social Change
Thompson Teri,
Macy Beverly, und
Beverly Macy von
Mcgraw Hill Book
Co
1. Januar 2011
Jennifer Aaker,
Andy Smith, Chip
Heath, und Dan
Ariely von John
Wiley & Sons
15. Oktober 2010
This is Social Media: Tweet,
blog, link and post your way
to business success
Guy
Clapperton von
John Wiley & Sons
27. Oktober 2009
How to Make Money with
Social Media: An Insider's
Guide on Using New and
Emerging Media to Grow
Your Business
Jamie Turner und
Reshma Shah von
Financial Times
Prent.In
17. September
2010
Content Rules: How to
Create Killer Blogs,
Podcasts, Videos, Ebooks,
Webinars (and More) That
Engage Customers and Ignite
Your Business (New Rules
Social Media)
Groundswell: Winning in a
World Transformed by
Social Technologies
Ann Handley, C. C. 17. November
Chapman, und
2010
David Meerman
Scott von John
Wiley & Sons
Charlene Li und
Josh Bernoff von
Mcgraw-Hill
Professional
1. Mai 2008
The New Influencers: A
Marketer's Guide to the New
Social Media (Books to
Build Your Career by)
Paul Gillin und
Geoffrey A.
Moore von Linden
Pub Co Inc
Mai 2009
Marketing in a Web 2.0
World: Using Social Media,
Webinars, Blogs, and More
to Boost Your Small
Business on a Budget (Sales
Marketing)
The Hyper-Social
Organization: Eclipse Your
Competition by Leveraging
Social Media
Peter VanRysdam
und Brian
Goldfarb von
Atlantic Pub Co
Juni 2010
Francois Gossieaux
und Edward K.
Moran von
Mcgraw-Hill
Professional
1. Juli 2010
Social Media 101: Tactics
and Tips to Develop Your
Business Online
Chris Brogan von
John Wiley & Sons
12. März 2010
Socialnomics: How Social
Media Transforms the Way
We Live and Do Business
Erik Qualman von
John Wiley & Sons
7. Dezember 2010
301 Ways to Use Social
Media to Boost Your
Marketing
Catherine
Parker von
Mcgraw-Hill
Professional
Sociable!: How Social Media Shane Gibson und
Is Turning Sales and
Stephen Jagger von
Marketing Upside Down
Booksurge Llc
27. Dezember 2009
SocialCorp: Social Media
Joel Postman von
Goes Corporate (Voices That New Riders
Matter)
8. Dezember 2008
Mastering Web 2.0:
Transform Your Business
Using Key Website and
Social Media Tools
Susan Rice
Lincoln von Kogan
Page
3. Juni 2009
Marketing to the Social Web: Larry Weber von
How Digital Customer
John Wiley & Son
Communities Build Your
Business
20. März 2009
Social Media Marketing for
Dummies
Shiv Singh
29. September
2009
Social Marketing:
Influencing Behaviors for
Good
Philip Kotler und
Nancy R. Lee von
Sage Pubn Inc
12. Februar 2008
Social Media for Business:
101 Ways to Grow Your
Business Without Wasting
Your Time
Susan Sweeney und August 2010
Randall Craig von
Computer
Bookshops
Online Consumer Behavior
in Social Media: Successful
Strategies to Get
Engagement, Loyalty, and
Sharing Behavior from Your
Customers
Power Friending:
Demystifying Social Media
to Grow Your Business
Silvia Vianello von
LAP LAMBERT
Academic
Publishing
16. September
2010
Amber Mac von
Portfolio
Hardcover
10. Juni 2010
Tactical Transparency: How
Leaders Can Leverage Social
Media to Maximize Value
and Build their Brand (J-B
International Association of
Business Communicators)
Shel Holtz, John C.
Havens, und Lynne
D. Johnson von
John Wiley & Sons
25. November
2008
Monkeys with Typewriters:
Jemima Gibbons
Myths and Realities of Social und Luis
Media at Work
Suarez von
Triarchy Press Ltd
Dezember 2009
Social Media Success!:
Practical Advice and Real
World Examples for Social
Media Engagement Using
Social Networking Tools
Like Linkedin, Twit
The Social Media Handbook
- The How to on Social
Media, Complete Expert's
Hints and Tips Guide by the
Leading Experts, Everything
You Need to Know abo
Mediamasters: Insider
Secrets from the Big Names
of Broadcast, Print & Social
Media
Janet Fouts von
Happy About
20. Oktober 2009
Dan Bell von
Tebbo
29. August 2009
Alan Stevens,
Jeremy Nicholas,
und Debbie
Jenkins von Lean
Marketing Press
3. April 2009
Mixing Social Media &
Traditional Media to
Improve Profits
Alan Stevens von
Lean Marketing
Press
8. Oktober 2009
The Social Media Survival
Guide: Everything You Need
to Know to Grow Your
Business Exponentially with
Social Media
Sherrie Ann Madia
und Paul
Borgese von
Basecamp
Communications,
Llc
Giulia Bignoli von
LAP LAMBERT
Academic
Publishing
Februar 2010
Rob Brown von
Kogan Page
3. April 2009
Brand On-line Communities
and Companies: Living the
"social media revolution".
The use of Web 2.0 tools for
interaction with users
Public Relations and the
Social Web: How to Use
Social Media and Web 2.0 in
Communications
8. Mai 2010
Do Your Own PR: The A-Z
of Growing Your Business
Through the Press,
Networking & Social Media
Paula Gardner und
Debbie Jenkins von
Lean Marketing
Press
5. Mai 2009
Online Community
Handbook: Building Your
Business and Brand on the
Web
Anna Buss und
Nancy Strauss von
New Riders
6. März 2009
The Social Network
Business Plan: 18 Strategies
That Will Create Great
Wealth
David Silver von
John Wiley & Sons
20. März 2009
Understanding Digital
Marketing: Marketing
Strategies for Engaging the
Digital Generation
Damian Ryan und
Calvin Jones von
Kogan Page
3. Dezember 2008
Social Nation: How to
Harness the Power of Social
Media to Attract Customers,
Motivate Employees, and
Grow Your Business
Barry D. Libert von 1. Oktober 2010
John Wiley & Sons
Real-Time Marketing & PR:
How to Instantly Engage
Your Market, Connect with
Customers, and Create
Products that Grow Your
Business Now
UnMarketing: Stop
Marketing. Start Engaging.
David Meerman
Scott von John
Wiley & Sons
2. November 2010
Scott Stratten von
John Wiley & Sons
24. September
2010
E-Riches 2.0: NextGeneration Marketing
Strategies for Making
Millions Online
Scott Fox von
Amacom Books
1. Mai 2009
DigiMarketing: The
Essential Guide to New
Media & Digital Marketing:
The Essential Guide to New
Media and Digital Marketing
Kent Wertime und
Ian Fenwick von
John Wiley & Sons
15. Februar 2008
Social Media Directory: The
Ultimate Guide to Facebook,
Twitter, and Linkedin
Resources
Jeffery A.
Riley von Que
Corp
13. August 2010
Viral Explosions!: Proven
Techniques to Expand,
Explode, or Ignite Your
Business or Brand Online
Peggy McColl und
Michael E.
Gerber von Career
Pr
25. April 2010
Know Me, Like Me, Follow
Me: What Online Social
Networking Means for You
and Your Business
Penny Power und
Thomas Power von
Headline
1. Oktober 2009
Everything You Ever
Wanted to Know about
Social Media, But Were
Afraid to Ask...: Building
Your Business Using
Consumer Generated Media
Marketing Public Relations:
A Marketer's Approach to
Public Relations and Social
Media
Hilary Jm Topper
Mpa von Iuniverse
Star
8. Juli 2009
Gaetan T.
Giannini von
Prentice Hall
23. Juli 2009
A Survival Guide to Social
Media and Web 2.0
Optimization: Strategies,
Tactics, and Tools for
Succeeding in the Social
Web
Online Public Relations: A
Practical Guide to
Developing an Online
Strategy in the World of
Social Media (PR in
Practice)
Deltina Hay von
Dalton Publishing
März 2009
David Phillips und
Philip Yound von
Kogan Page
3. Mai 2009
(E)volving Marketing with
Social Media
Gino Cosme von
Chandos
Publishing
1. April 2008
Reshaping Your Business
with Web 2.0: Using the
New Collaborative
Technologies to Lead
Business Transformation:
Using New Social
Technologies to Lead
Business Transformation
The Social Factor: Innovate,
Ignite, and Win Through
Mass Collaboration and
Social Networking
Vince Casarez,
Billy Cripe, und
Jean Sini von
Mcgraw-Hill
Professional
1. Oktober 2008
Maria Azua von
Prentice Hall
International
13. August 2009
The New Handshake: Sales
Meets Social Media
Joan C. Curtis und
Barbara
Giamanco von
Praeger Frederick a
5. August 2010
Social Media for Home
Builders: It's Easier Than
You Think
Carol M.
Flammer von
Builderbooks
15. Januar 2010
Twittfaced: Your Toolkit for
Understanding and
Maximizing Social Media
Jacob Morgan und
Josh S. Peters von
Clay Bridges
Communications &
Publishing
September 2009
Everything You Ever
Wanted to Know about
Social Media, But Were
Afraid to Ask...: Building
Your Business Using
Consumer Generated Media
Hilary Jm Topper
Mpa von Iuniverse
Star
8. Juli 2009
Is Your Business Ready? for
the Social Media Revolution
Peter B. Giblett von 27. Juli 2010
Peepal Tree Pr
Friends, Followers, and
Customer Evangelists: The
2010 Business Owner's
Guide to Social Media
Conrad Hall von
Morgan James
Publishing
42 Rules of Social Media for
Small Business: A Modern
Survival Guide That
Answers the Question "What
Do I Do with Social Media"?
Jennifer L.
19. Oktober 2009
Jacobson und Laura
Lowell von Super
Star Press
Do It Wrong Quickly: How
the Web Changes the Old
Marketing Rules (IBM
Press)
Mike Moran und
Geoffrey
Ramsey von
Prentice Hall
13. September
2007
Online Marketing: Online
Media Planning, Pay Per
Click Search Marketing,
Organic Search Engine
Optimization, Email
Marketing, Affiliate
Marketing, ... Marketing,
Social Networks and
Analytics
Social Marketing: Why
Should the Devil Have All
the Best Tunes?: The
Potential
Ravi Damani,
Chetan Damani,
Dana Farbo, und
Jane Linton von
Imano Plc
20. November
2005
Gerard
Hastings von
Butterworth
Heinemann
25. Juni 2007
Turn Clicks Into Customers:
Proven Marketing
Techniques for Converting
Online Traffic Into Revenue
Duane Forrester
und Bryan
Eisenberg von
Mcgraw-Hill
Professional
1. Mai 2010
20. Juli 2010
Ripple Effect: How
Empowered Involvement
Drives Word of Mouth
Martin Oetting von
Gabler
24. September
2009
Digital Play: The Interaction
of Technology, Culture, and
Marketing
Greig Peuter, Nick
Dyer-Witheford,
und Stephen
Kline von Mcgill
Queens Univ Pr
Juni 2003
The Everything Guide to
Social Media: All You Need
to Know about Participating
in Today's Most Popular
Online Communities
(Everything (Business &
Personal Finance))
Principles and Practice of
Social Marketing: An
International Perspective
John K. Waters,
Waters John K.,
und John
Lester von Adams
Pub
26. November
2010
Rob Donovan und
Nadine Henley von
Cambridge
University Press
28. Oktober 2010
Pay Attention!: How to
Listen, Respond, and Profit
from Customer Feedback
Ann Thomas und
Jill Applegate von
John Wiley & Sons
25. Juni 2010
Trust Agents: Using the Web
to Build Influence, Improve
Reputation, and Earn Trust
Chris Brogan und
Julien Smith von
John Wiley & Sons
17. September
2010
Engage: The Complete
Guide for Brands and
Businesses to Build,
Cultivate, and Measure
Success in the New Web
Brian Solis von
John Wiley & Sons
30. März 2010
ROI of Social Media: How
to Improve the Return on
Your Social Marketing
Investment
Guy Powell, Steven 23. Dezember 2010
Groves, und Jerry
Dimos von John
Wiley & Sons
Competitive Strategy for
Media Firms: Strategic and
Brand Management in
Changing Media Markets
(Lea's Communication)
Sylvia M. ChanOlmsted und ChanOlmsted von
Lawrence Erlbaum
Associates Inc
Dezember 2005
Digital Engagement: Internet
Marketing That Captures
Customers and Builds
Intense Brand Loyalty
L. Harden von
Mcgraw-Hill
Professional
1. Januar 2009
Hands-On Social Marketing:
A Step-By-Step Guide to
Designing Change for Good
edra Kline
Weinreich von
Sage Pubn Inc
12. Oktober 2010
Social Marketing to the
Business Customer: Listen to
Your B2B Market, Generate
Major Account Leads, and
Build Client Relationships
Paul Gillin und
Eric
Schwartzman von
John Wiley & Sons
29. Dezember 2010
Radically Transparent:
Monitoring and Managing
Reputations Online
Andy Beal und
Judy Strauss von
John Wiley & Sons
29. Februar 2008
Marketing Manual: Focus on
Social Media
Social Media Strategies for
Professionals and Their
Firms: The Guide to
Establishing Credibility and
Accelerating Relationships
(Wiley Professional
Advisory Services)
Advertising and New Media
Bren Monteiro von
Unknown
Michelle
Golden von John
Wiley & Sons
Spurgeon Christ
und Christina
Spurgeon von
Routledge
Chapman & Hall
17. November
2010
26. Dezember 2007
Read This First: The
Executive's Guide to New
Media-From Blogs to Social
Networks
Ron Ploof von
Iuniverse Star
12. November
2009
Social Media Roi: Managing
and Measuring Social Media
Efforts in Your Organization
(Que Biz-Tech)
Olivier
Blanchard von Que
Corp
18. Februar 2011
The New Language of
Marketing 2.0: How to Use
Angels to Energize Your
Market: Screaming ANGEL
Sandy Carter,
Bruce Harreld, und
Roy A. Young von
Addison Wesley
Pub Co Inc
28. November
2008
Branding Yourself: How to
Use Social Media to Invent
or Reinvent Yourself (Que
Biz-Tech)
Erik Deckers und
Kyle Lacy von Que
Corp
15. Dezember 2010
Manager's Guide to Social
Media (Briefcase Books)
Scott Klososky und
Klososky Scott von
Mcgraw-Hill
Professional
1. Februar 2011
Implementing Word of
Mouth Marketing: Online
Strategies to Identify
Influencers, Craft Stories,
and Draw Customers
Idil M. Cakim von
John Wiley & Sons
26. Januar 2010
Customer Service: New
Rules for a Social Media
World (Que Biz-Tech)
Peter
Shankman von Que
Corp
27. Dezember 2010
Face-To-Face Is the Ultimate Larry
Social Media
Blumsack von
Zoka Institute, Llc
Oktober 2010
Promote Your Business or
Cause Using Social Media
Dennis J.
Smith von Peepal
Tree Pr
24. Mai 2010
Social Media for Small
Business: Planning It Out,
Setting It Up and Making It
Work
Ann E. Schutz
6. Oktober 2010
How to Create a Personal
Brand As a Business
Executive: Using Social
Media Web Sites, Speaking
Engagements and Published
Articles As a Way to Make a
Name for Yourself
Enterprise Social
Technology: Helping
Organizations Harness the
Power of Social Media,
Social Networking, Social
Relevancy
Stephanie Fierman
31. Juli 2005
Scott Klososky von
Greenleaf
Enterprises Inc
Januar 2011
Mobile Future
@mocom2020: A
collaborative vision of the
future of Mobile Media and
Communication
Monty C. M.
Metzger von Books
on Demand Gmbh
10. September
2009
Social Persuasion
Robbin Block von
Block Media
Februar 2010
The Whuffie Factor: Using
the Power of Social
Networks to Build Your
Business
Tara Hunt und
Karen White von
Tantor Media Inc
18. Juni 2009
Experience The Message:
How Experiential Marketing
Is Changing The Brand
World
Max
Lenderman von
McClelland &
Stewart
22. November
2005
Socialnomics: How Social
Media Transforms the Way
We Live and Do Business,
Mobipocket Edition
PR Rainmaker: Three Simple
Rules for Using the News
Media to Attract Customers
and Clients
Erik Qualman von
John Wiley & Sons
Inc (E)
11. August 2009
Brains on Fire: Igniting
Powerful, Sustainable, Word
of Mouth Movements
Robbin Phillips,
21. September
Greg Cordell, Geno 2010
Church, und Spike
Jones von John
Wiley & Sons
The Ultimate Web
Marketing Guide
Michael Miller von
Que
29. Oktober 2010
What the Heck is Social
Media. . .and why does my
business NEED IT?
Linda Frakes von
lulu.com
29. März 2010
Never Say Die: The Myth
and Marketing of the New
Old Age
Susan Jacoby von
Tantor Media Inc
Februar 2011
Viral Loop: The Power of
Pass-It-On
Adam L.
Penenberg von
Hodder &
Stoughton
19. August 2010
Rusty Cawley von
1. Januar 2001
To
Excel/Kaleidoscope
Sof
Net, Blogs and Rock 'n' Roll:
How Digital Discovery
Works and What It Means
for Consumers, Creators and
Culture
David Jennings von 13. September
Nicholas Brealey
2007
Publishing
E-Habits: What You Must
Elizabeth
Do to Optimize Your
Charnock von
Professional Digital Presence Mcgraw-Hill
Professional
1. August 2010
Online Matchmaking
Monica T. Whitty,
Andrea J. Baker,
und James A.
Inman von
Palgrave
29. Mai 2007
Click: What We Do Online
and Why It Matters
Bill Tancer von
Harpercollins
5. Februar 2009
Smart Networking: Attract a
Following in Person and
Online
Liz Lynch von
Mcgraw Hill Book
Co
30. November
2008
Viral Loop: From Facebook
to Twitter, How Today's
Smartest Businesses Grow
Themselves
Adam L.
Penenberg und
Richard Allen von
Tantor Media Inc
27. Oktober 2009
Satisfied Customers Tell
Three Friends, Angry
Customers Tell 3,000:
Running a Business in
Today's Consumer-Driven
World
Endless Referrals: Network
Your Everyday Contacts Into
Sales
Pete Blackshaw
und Lloyd
James von Tantor
Media Inc
Juli 2008
Bob Burg von
Mcgraw Hill Book
Co
19. Mai 2008
Public Relations in Global
Cultural Contexts: MultiParadigmatic Perspectives
(Routledge Communication)
Nilanjana Bardhan
und C. Kay
Weaver von
Routledge
Chapman & Hall
2. Februar 2011
The Network Is Your
Customer: Five Strategies to
Thrive in a Digital Age
David Rogers von
Yale Univ Pr
28. Februar 2011
Not for Free: Making Money
in the Digital Age
Saul J.
Bermann von
Harvard Business
15. März 2011
Speziell
Cover
Titel
Socialnomics: How Social Media
Transforms the Way We Live
and Do Business
Autor
Erik
Qualman von
John Wiley &
Sons
Erscheinungsdatum
8. September 2009
Social Media Metrics: How to
Measure and Optimize Your
Marketing Investment (New
Rules of Social Media)
Jim Sterne von
John Wiley &
Sons
16. April 2010
Social Media and Marketing in
Sam Flemming
China: Making Sense of the Buzz und Daisy
Zhang von
John Wiley &
Sons
25. März 2011
Fire Your Publicist!: The
Author's Guide to Marketing
Books and Ideas Through Social
Media
Nettie
Hartsock von
Benbella
Books
Februar 2011
The Handbook of Online and
Social Media Research: Tools
and Techniques for Market
Researchers
Ray
Poynter von
John Wiley &
Sons
13. August 2010
Yes We Did! An Inside Look at
How Social Media Built the
Obama Brand (Voices That
Matter)
Rahaf
Harfoush von
New Riders
14. Mai 2009
CRM at the Speed of Light:
Social CRM Strategies, Tools,
and Techniques for Engaging
Your Customers: CRM 2.0
Strategies, Tools, and Techniques
for Engaging Your Customers
Paul Greenberg 1. Oktober 2009
und Marc
Benioff von
Mcgraw-Hill
Professional
IPhone and IPad Apps
Jeffrey
Marketing: Secrets to Selling
Hughes von
Your IPhone and IPad Apps (Que Que
Biz-Tech)
12. April 2010
Marketing in the Age of Google:
Your Online Strategy IS Your
Business Strategy
Vanessa
Fox von John
Wiley & Sons
28. Mai 2010
Branded!: How Retailers Engage
Consumers with Social Media
and Mobility (Wiley & SAS
Business)
Bernie
Brennan und
Lori
Schafer von
John Wiley &
Sons
William Tyson
und Robert
Zemsky von
Stylus Pub Llc
2. November 2010
Philip
Kotler von
John Wiley &
Sons
25. Mai 2010
Pitch Perfect: Communicating
with Traditional and Social
Media for Scholars, Researchers,
and Academic Leaders
Marketing 3.0: From Products to
Customers to the Human Spirit
Strategic Public Relations
Management: Planning and
Managing Effective
Communication Programs (Lea's
Communication)
Erica W.
Austin und
Bruce E.
Pinkleton von
Lawrence
Erlbaum Assoc
Inc
International Communications
Silvia Cambie
Strategy: Developments in Cross- und Yang-May
Cultural Communications, PR
Ooi von Kogan
and Social Media
Page
Marketing Communications: A
Brand Narrative Approach
31. Mai 2010
28. Juli 2006
3. Juli 2009
Micael Dahlen, 4. Dezember 2009
Fredrik Lange,
und Terry
Smith von John
Wiley & Sons
Corporate Social Responsibility:
Doing the Most Good for Your
Company and Your Cause
Philip Kotler
und Nancy
Lee von John
Wiley & Sons
18. Januar 2005
Barack Obama's Social Media
Lessons for Business
Bullock David,
Leary Brent,
und David
Bullock von
White Bullock
Group, Inc
Dom
Sagolla von
John Wiley &
Sons
Dezember 2008
Jay Conrad
Levinson und
Shel
Horowitz von
John Wiley &
Sons
Larry
Weber von
Wiley & Sons
28. Januar 2010
SEO: Search Engine
Optimization Bible (Bible
(Wiley))
Jerri L.
Ledford von
John Wiley &
Sons
14. Dezember 2007
How to Succeed in Business
Using LinkedIn: Making
Connections and Capturing
Opportunities on the World's #1
Business Networking Site
Eric Butow
und Kathleen
Taylor von
Mcgraw-Hill
Professional
1. September 2008
Google Advertising Tools
Harold
Davis von
O'Reilly Media
3. Februar 2006
140 Characters: A Style Guide
for the Short Form
Guerrilla Marketing Goes Green:
Winning Strategies to Improve
Your Profits and Your Planet
Marketing to the Social Web:
How Digital Customer
Communities Build Your
Business
23. Oktober 2009
6. Juli 2007
Breaking Up America:
Advertisers and the New Media
World
Joseph
Turow von
Univ of
Chicago Pr
15. Mai 1997
Social Network Analysis in
Telecommunications (Wiley &
SAS Business)
Carlos Andre
Reis
Pinheiro von
John Wiley &
Sons
9. März 2011
Seo for 2010: Search Engine
Optimization Secrets
Sean
Odom von
Lulu.Com
25. Dezember 2009
Facebook
Cover
Titel
Facebook Marketing: Leverage
Social Media to Grow Your
Business
Autor
Steve
Holzner von
Que
Erscheinungsdatum
28. August 2008
Facebook Marketing: An Hour a
Day
Chris
Treadaway und
Giovanni
Gallucci von
John Wiley &
Sons
Paul Dunay und
Richard
Krueger von
John Wiley &
Sons
11. Mai 2010
Facebook Marketing: Designing
Your Next Marketing Campaign
(Que Biz-Tech)
Justin R.
Levy von Que
28. Juni 2010
The Facebook Marketing Book
Dan Zarrella
und Alison
Driscoll von
O'Reilly Media
22. Dezember 2010
The Facebook Era: Tapping
Online Social Networks to
Market, Sell, and Innovate
Clara C.
Shih von
Prentice Hall
International
21. Juli 2010
Facebook Marketing For
Dummies (For Dummies
(Computers))
27. Oktober 2009
Twitter
Cover
Titel
Twitter Revolution:
How Social Media and
Mobile Marketing Is
Changing the Way We
Do Business & Market
Online
Twitter Marketing: An
Hour a Day
Autor
Deborah Micek und
Warren
Whitlock von Xeno
Press
Erscheinungsdatum
18. Oktober 2008
Hollis Thomases von
John Wiley & Sons
12. Januar 2010
Twitter Marketing For
Dummies (For
Dummies (Computers))
Kyle Lacy von John
Wiley & Sons
13. November 2009
Get Rich with Twitter:
Harness the Power of
the Twitterverse and
Reach More Customers
Than Ever Before
L. Prince Dennis von
Mcgraw-Hill
Professional
1. Mai 2010
The Twitter Book
Tim O'Reilly und
Sarah Milstein von
O'Reilly Media
29. Mai 2009
Twitter Power 2.0:
How to Dominate Your
Market One Tweet at a
Time
Joel Comm von John
Wiley & Sons
14. Mai 2010
Twitterville: How
Businesses Can Thrive
in the New Global
Neighborhoods
Shel Israel von
Portfolio Hardcover
3. September 2009
Twitter Means
Business: How
Microblogging Can
Help or Hurt Your
Company
Julio OjedaZapata von Happy
About
14. November 2008
MySpace
Cover
Titel
MySpace
Marketing:
Creating a
Social Network
to Boom Your
Business
How to Make
Money on
Myspace:
Reach Millions
of Customers,
Grow Your
Business, and
Find Your
Fortune
Through Social
Networking
Sites
Autor
Sean
Percival von
Que Corp
Erscheinungsdatum
28. Januar 2009
Dennis L.
Prince von
Mcgraw Hill
Book Co
1. März 2008
Blogs
Cover
Titel
Corporate Blogging For
Dummies (For Dummies
(Computers))
Autor
Douglas Karr
und Chantelle
Flannery von
John Wiley &
Sons
Erscheinungsdatum
6. August 2010
Blogging All-in-One For
Dummies (For Dummies
(Computers))
Susan
Gunelius von
John Wiley &
Sons
28. Mai 2010
Beyond Blogging
Nathan
Hangen von
Lulu.Com
10. Juni 2010
Wikis
Cover
Titel
Wikibrands: Reinventing Your
Company in a Customer-Driven
Marketplace: Reinventing Your
Company in a Customer-Driven
Marketplace
Autor
Moffitt Sean,
Dover Mike,
und Tapscott
Don von
Mcgraw-Hill
Professional
Erscheinungsdatum
1. Januar 2011
Youtube
Cover
Titel
YouTube and Video Marketing:
An Hour a Day
Autor
Greg Jarboe
und Suzie
Reider von
John Wiley &
Sons
Erscheinungsdatum
7. August 2009
How to Make Money with
YouTube: Earn Cash, Market
Yourself, Reach Your Customers,
and Grow Your Business on the
World's Most Popular VideoSharing Sit
Get Seen: Online Video Secrets to
Building Your Business (New
Rules of Social Media)
Brad Schepp
und Debra
Schepp von
Mcgraw Hill
Book Co
1. Juni 2009
Steve Garfield
und David
Meerman
Scott von John
Wiley & Sons
26. Januar 2010
Beyond Viral: How to Attract
Customers, Promote Your Brand,
and Make Money with Online
Video (New Rules of Social
Media)
Kevin Nalty
und David
Meerman
Scott von John
Wiley & Sons
22. Oktober 2010
Wissenschaftliche Arbeiten
Cover
Titel
Autor
Erscheinungsdatum
Conceptualising Marketing
Communication in the New
Marketing Paradigm
by
Wilson
F.
Ozuem
2004
Advertising vs. Marketing
The Ethical Challenge
by Ileen
E. Kelly
2005
Electronic Marketing
Advantages and Disadvantages
by Najib
C.
Fatayerji
Marketing Technology to the
Counseling Profession
by Gary
Jon
Springer
2005
Consumer Perceptions of Global
Branding and Iconization
by Gail
Ferreira
2007