Exhibition 2015 Profile Report (English Language)

REPORT: 2nd Exhibition
GREKLAND PANORAMA
med CYPERN
• 13-14-15 Feb. 2015
Organized by North Events
www.panoramagreece.com
The only dedicated & exclusive fair
for Greece & Cyprus in Scandinavia.
Tourism, gastronomy and culture; bringing the
best of Greece & Cyprus under one single roof
and into one exciting event!
GREKLAND PANORAMA 2015
Huge Success and Response!
North Events successfully organized the 2nd exhibition GREKLAND PANORAMA
med CYPERN, at the Ericsson Globe Arenas, in the capital of Scandinavia,
Stockholm. Nearly 11.000 visitors came to the fair and experienced a truly
authentic “Greek” atmosphere enjoying multiple events, special offers and
festivities. This 2nd exhibition outperformed the first fair, by approximately 40%
increase in visitors, considering the exhibition space this year was significantly
larger, by 1.250sq.m.
SPONSORS & SUPPORTERS
•
Under the auspices:
Greek Ministry of Tourism
& Greek National Tourism
Organisation (GNTO)
the Association of Greek
Tourism Enterprises (SETE),
the Hellenic Chamber of
Hotels, the Hellenic Hotel
Federation, the Hellenic
Association of Travel and
Tourist Agencies, and the
Hellenic-Swedish Chamber
of Commerce
Sponsors & Supporters:
Apollo Kuoni
TUI Fritidsresor
VING
Airtours
Solresor
TEMA Resor
Detur
Aegean Airlines
• Culinary Sponsor:
GAEA Products&
Fontana
•
KEY FACTS
RESULTS in numbers
Networking Day: 13.02.2015
Exhibition Dates: 14 & 15.02.014
Exhibition Centre: ERICSSON Globe
Free Entrance for the public
Over 10.890 visitors!
165 exhibitors!
35+ tourism destinations
IMPORTANT FACTS
According to Globe Arena’s management team, the number of visitors
in this fair, was the greatest ever achieved in the Ericsson venue
Having achieved such a great number of visitors, GREKALND
PANORAMA has now become one of the biggest yearly exhibition
events in the greater area of Stockholm
Once again all the major tour operators and tourism players of the
Swedish industry participated with exhibitor stands, promoting Greece
and sales offers only valid for the fair’s dates – achieving great sales
records
RESULTS
•
•
•
•
•
An increase of approximately 10% in bookings for Greece was noted by
the Swedish tour operators and travel agents
Top destinations for the upcoming holiday season include Crete and
the Dodecanese islands
New upcoming destinations include northern Greece (Halkidiki &
Thessaloniki) the Peloponnese, Athens – as a city break destination,
and the islands of the Argosaronic Gulf
Destinations that captured the attention of holiday seekers included
Samos, Karpathos, Skiathos, Alonissos, Lefkas, Northern Evia, Epiros,
Parga and Syvota.
One of the prevailing trends show that the Swedish traveler, is looking
for the authentic experience when on travel to Greece, including local
cuisine and traditional organic products, as well as nature activities
and sports.
Congatulations and enthusiasm from
the Big Tour Operators:
The fair was very successful. We are happy that such events promote Greece
and also are an important marketing tool for boosting sales to Greece. With
this 2nd fair, we can say it has become an institution that we all look forward
to every year.
Takis Filippopoulos
Senior Advisor & VP
Apollo Kuoni
Thank you very much for a very well organized Grekland Panorama, I can just
summarize it in one word SUCCESS!
Johanna Strand
Product Manager Greece
Fritidsresor
Congratulations to an even better Grekland Panorma than last year. The event
was perfectly organized from the very beginning and the feedback from all
visitors we met was very positive. It is important that Greece as a tourist
country stands out and reflects its uniqueness and qualities in the competitive
landscape, Grekland Panorama is a great example of doing exactly this.
Claes Pellvik
Marketing Manager
Ving Sverige AB
We enjoyed the fair greatly and were happy with our location and the number
of visitors in our stand.
Jacke Mentzas, Managing Director
Airtours
Very impressive numbers this second year of the event.
So again I have to congratulate you of a very successful event.
We were certain last year that we wanted to participate this year due to the
great success that was.
For next year we are certain and positive we want to be one of the participants
again.
We experienced great interest from the visitors to visit our stand and we were
very busy spreading the word about Aegean Airlines.
Stefan Holmström, Sales Representative Sweden
TAL AVIATION – AEGEAN AIRLINES
We were again, very happy with the fair. We had very many visitors at our desk
and a good interest for our trips.
Also all visitors were happy and enjoyed their time at the fair.
Really good promotion about the fair
Åsa Wirseen
Senior Sales & Marketing Executive
DETUR
POINTS OF INTEREST
Highlights, and Events
During the fair:
The Smile of the Child organization together with the City of Stockholm
featured a thematic park with specially designed activities for families
and children, using Greek mythology as a learning and fun tool
Live cooking and Greek gastronomy as mastered by the Chefs of the
Hellas Food Lab were the center of attention with several daily tastings
for the public, also featuring the brand of GAEA products from Greece
* the only carbon neutral produced olive oil products by international
quality standards
A Traditional Cretan Wedding was recreated for all visitors to
participate and learn more on the local Cretan culture (Municipality of
Platanias)
Traditional live greek music performed by the TAXIMI group
entertained throughout the fair
GVR Project By Google Developers team in Greece – Greek Virtual
Reality Project based on the Google Cardboard was a great attraction
point for creating an international hub of developers and designers
Cyprus had a strong presentation by the Cyprus Tourism Organization
as well as the destinations of Larnaka Tourism Board, Ayia Napa Protaras Tourism Board, and Pafos Tourism Board
BUSINESS DAY
Press Conference, Networking & Vasa Museum Gala
PRESS CONFERENCE
The press conference was held at the Quality Hotel Globe auditorium several
reporters, media and decision makers from the tourism industry of Sweden
attending. The panel included the ambassadors of Greece & Cyprus on the
opening statements, and then followed the senior management officials from
Apollo Kuoni, TUI Nordic and Ving Thomas Cook.
NETWORKING EVENT – TRAVEL MATCH
Over 40 representatives from 28 tour operators and specialized travel agencies
from Sweden, Denmark, Norway and Finland attended the event and made
significant contacts with hotels and tourism destinations from Greece.
VASA MUSEUM – GALA EVENT
The evening event for exhibitors and key players of the Scandinavian travel
industry was held at the Vasa Museum of Stockholm, and attended by
approximately 240 guests. An important mix and mingle event for
strengthening business relations between the sectors most important
spokespeople. The event was also a contribution to the objectives of the Smile
of the Child organization. Host of the evening was Alexandra Pashalidou,
reputable reporter and author in Sweden.
ORGANIZER
NORTH EVENTS
Contact North Events for Greece:
Tel./ Fax: +30 210 9713281
Email: info@north-e.com
Websites:
www.north-e.com
www.panoramagreece.com
www.gogreecenow.com
Exclusive Representative for Dodecanese Islands: PRAXIS PLUS
Tel. +30 22410 24095, email: info@praxisplus.gr
Exclusive Representative for Eastern Macedonia and Thrace: EUROPROVOLI
Tel. +30 6973 309 636, email: info@europrovoli.eu