Airport insights and developments

AIRPORT
INSIGHTS AND
DEVELOPMENTS
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CATEGORIES
AIRPORT DEVELOPMENTS
AIRPORT TECHNOLOGY & SERVICES
AIRPORT CAMPAIGNS
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AIRPORT DEVELOPMENTS
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HEATHROW TERMINAL 2 – THE QUEEN’S TERMINAL (APRIL 2014)
Originally opened by the Queen in 1955,
Heathrow’s Terminal 2 has been
redeveloped and renamed in her honour
– “Terminal 2: The Queen’s Terminal”.
The new terminal houses 26 airlines and it
will have the capacity to serve up to 20
million passengers a year when fully
operational.
With a strong business profile (38%), an
upmarket audience (90% ABC1), a strong
retail offering and over 100 digital screens,
Terminal 2 has quickly become a sought
after site for advertisers.
http://www.airporttechnology.com/projects/londonheathrow-airport-terminal-2redevelopment/
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GLASGOW AIRPORT - £17M MAKEOVER (JULY 2014)
New multi-million “gateway to
the Games” unveiled
Extensive improvements to
check-in area
Completed in time for the 2014
Commonwealth Games
http://www.eveningtimes.co.uk/n
ews/17m-welcome-in-the-air171581n.24776518?utm_content=b
uffer7ec0e&utm_medium=social&
utm_source=twitter.com&utm_ca
mpaign=buffer
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BORIS ISLAND AIRPORT PLAN 'TO BE REJECTED‘ (SEPTEMBER 2014)
Known as "Boris Island" because of
Mr Johnson's backing, it was one
option being considered by the
Airports Commission on how to
expand airport capacity in the UK.
The decision to eliminate Boris
Island as an option leaves the
Airports Commission with three
alternatives in order to try and
expand airport capacity in the UK:
Adding a third runway at
Heathrow, lengthening an existing
runway at Heathrow, and a new
runway at Gatwick.
http://www.bbc.co.uk/news/busi
ness-29021459
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ZÜRICH AIRPORT UNVEILS SPECTACULAR US$1.1 BILLION 'THE CIRCLE’
(SEPTEMBER 2014)
"A new world rises at Zürich Airport."
That was the tagline as the Swiss
airport operator revealed full details of
its hugely ambitious commercial
project, ‘The Circle’.
The airport company aims to position
The Circle as a second centre for the
city after the famed Bahnhofstrasse
shopping street. There will be a major
retail square at its heart, dominated
by Swiss and international brand
names.
http://www.moodiereport.com
/document.php?doc_id=40734
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AMSTERDAM SCHIPHOL TO ADD +20% MORE COMMERCIAL SPACE
IN DEPARTURE LOUNGE 2 AS AMBITIOUS EXPANSION BEGINS
Schipol Group has launched an ambitious
redevelopment project that will add +20%
more commercial space at Amsterdam
Airport Schiphol’s Departure Lounge 2.
The project, to be completed in phases by
mid-2015, will also include fresh commercial
concepts and a new approach to grouping
retail and food & beverage outlets in
appropriate zones.
Seven distinct zones will be created - Luxury,
Family, Travel & Culture, Modern Dutch, See
Buy Fly, Fashion & Lifestyle and Care &
Wellness – with services, retail and F&B
concepts accommodated in the relevant
spaces. Each theme will be characterised by
its use of specific materials and designs.
http://www.moodiereport.com/d
ocument.php?c_id=39&doc_id=4
0804
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AIRPORT TECHNOLOGY & SERVICES
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INCREASE IN SMART TECHNOLOGY INVESTMENT
By 2017, 90% of airlines will use
business intelligence solutions to
manage flight disruptions.
Most important priority is on
enhancing real-time communication
with passengers.
Currently done by just over 50% of
airlines while 92% plan to offer this
service by 2017.
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AIRFRANCE – TOUCH&PASS BOARDING APP (JULY 2014)
Passengers flying from Toulouse - Blagnac
Airport to Paris-Orly will be able to use the
Touch & Pass App to quickly pass through
the different steps of their journey:
•
•
•
Priority lanes for security control
Lounge access
Boarding
http://www.passengerterminaltod
ay.com/viewnews.php?NewsID=60
377&utm_content=buffer60c0e&ut
m_medium=social&utm_source=tw
itter.com&utm_campaign=buffer
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RYANAIR INTRODUCES 'BUSINESS CLASS‘ (SEPTEMBER 2014)
Ryanair, which once suggested it would
introduce standing-only flights if only it was
allowed by aviation safety authorities, will launch
a new tier of tickets aimed at business travellers
willing to pay more for better service.
The programme was launched by chief
executive Michael O’Leary earlier this year
alongside updates to the Ryanair website
and reductions to its steep penalty charges for
customers who fail to bring a printed boarding
pass to the airport or otherwise transgress.
The move was widely seen as a response to the
resurgence of its rival EasyJet, which offers
allocated seating as standard and charges less
for hold baggage, and has made the business
market a priority over the last few years as
companies have sought to trim their travel
expenses.
http://www.telegraph.co.uk/finan
ce/newsbysector/transport/11057
948/Ryanair-introduces-businessclass.html
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FRANKFURT AIRPORT – 24 HOUR WI-FI (JULY 2014)
WI-FI access at Germany’s largest
airport will go from 60 minute to 24hour.
New technology which could be
exploited by interactive OOH
campaigns.
http://www.airportworld.com/news/generalnews/4154-24-hour-wi-fi-accessintroduced-at-frankfurtairport.html
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SCHIPHOL AIRPORT ENHANCES CONSUMER SERVICE WITH UNLIMITED
FREE WI-FI (SEPTEMBER 2014)
Amsterdam Airport Schiphol is now
offering unlimited free Wi-Fi
throughout the terminal building.
To connect to the Wi-Fi users should
select ‘Schiphol Airport_WiFi’ on the
login page.
The airport began offering free Wi-Fi
in December 2010 for a maximum of
one hour only.
http://www.moodiereport.com/d
ocument.php?c_id=6&doc_id=40
642
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ROBOTS TO PARK CARS AT DÜSSELDORF AIRPORT (JULY 2014)
The normally arduous job of finding a car parking space at airports can now be left
to a high-tech robot valet in Düsseldorf airport.
http://edition.cnn.com/2014/07/03
/tech/innovation/robotvalet/index.html
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BEACON REGISTRY INSTALLED – DALLAS/FORT WORTH
AIRPORT (JUNE 2014)
Passengers can receive
up-to-date information
on their mobile devices in
airports.
Indoor directions, walk
times to gates, lounge
access and alerts about
boarding.
http://www.futuretravelexperienc
e.com/2014/06/american-airlinesundertakes-industrys-biggestdeployment-ibeacons-dfwairport/
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FRANKFURT AIRPORT INTRODUCES PREMIUM 'HOME TO GATE'
DEPARTURE SERVICE (SEPTEMBER 2014)
Frankfurt Airport is
offering its departing
travellers a new
premium ‘Home to
Gate’ service,
available for all airlines
and destinations.
The service, which
includes limousine
transfer and a service
guide, aims to take the
stress out of the
departure procedure
and make it easier and
more convenient for
travellers to fly from
Frankfurt Airport.
http://www.moodiereport.com/d
ocument.php?c_id=1118&doc_id
=40628
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GOOGLE GLASS TRIAL – COPENHAGEN AIRPORT (JUNE 2014)
Google Glass is a wearable computer with an optical head-mounted
display.
Trialled in Copenhagen for the first time, the new technology received
positive feedback from passengers and staff.
http://www.sita.aero/content/Goo
gle-Glass-Copenhagen-Airportservice-smile
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AIRPORT CAMPAIGNS
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TERMINAL “SAMSUNG GALAXY S5” (MAY 2014)
•
London Heathrow rebranded the world’s busiest terminal as ‘Terminal Samsung Galaxy
S5’
•
The rebranding of Terminal 5 lasted for just two weeks to launch the company’s new
phone
•
Rebranding appeared in all signage across the terminal (172 panels)
http://arstechnica.com/gadgets/
2014/05/samsung-to-renameheathrows-terminal-5-to-terminalsamsung-galaxy-s5/
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GATWICK - INTERACTIVE JACOB’S CREEK CAMPAIGN (JUNE 2014)
As part of Jacob’s Creek
sponsorship of
Wimbledon, artificial
grass tennis courts were
installed in Gatwick’s
South Terminal.
A gesture-controlled
game connected to
passengers’ social
media platforms.
Online scoreboard to
continue interaction
beyond the terminal.
http://www.dfnionline.com/article
/Jacobs-Creek-hosts-digitaltennis-open-at-Gatwick1867735.html
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MONDELEZ AND WDFG CHANNEL SENSE OF PLACE WITH BESPOKE
CADBURY SLEEVES (SEPTEMBER 2014)
Mondelez World Travel Retail has partnered World
Duty Free Group to launch the new Cadbury travel
retail exclusive tablet range with bespoke ‘Greetings
from London’ sleeves at London Heathrow Terminal 2.
The sleeves were developed in order to grow
confectionery sales through increased Sense of Place,
a strategy mirrored in the recently opened T2’s
broader retail offering through a distinct ‘Best of British’
theme.
The promotion is supported by playful
communications in highly visible locations, reflecting
Cadbury’s British heritage through Dairy Milk Queen’s
Guard figurines. Customers purchasing any three
tablets are offered the opportunity to package them
in one of the bespoke sleeves.
http://www.moodiereport.com/d
ocument.php?c_id=37&doc_id=4
0802
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HEINEMANN DUTY FREE MARKS OKTOBERFEST AT FRANKFURT AND
HAMBURG AIRPORTS (SEPTEMBER 2014)
Heinemann Duty
Free is marking the
start of the
Oktoberfest with
campaigns at its
Frankfurt and
Hamburg airport
stores between 3
September and 3
November. The
popular Oktoberfest
event runs for three
weeks in Munich
and attracts millions
of visitors each
year.
http://www.moodiereport.com/d
ocument.php?c_id=1118&doc_id
=40670
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STANDARD LIFE RYDER CUP SPONSORSHIP – HEATHROW &
EDINBURGH AIRPORTS (SEPTEMBER 2014)
This premier-level sponsorship demanded the delivery of a truly world class advertising campaign
to drive the brand forward on a global scale.
The result is a creative treatment combining bold messaging and dynamic visuals conveyed
through a variety of impactful and innovative media sites - some being national ‘airport firsts’.
The outdoor media placements include T5 & T3 at Heathrow and Edinburgh airport, which for
many people coming from all around the world are the gateways to The Ryder Cup. They have
enabled Standard Life investments to attain the maximum standout on a limited budget and
deliver a truly world class message.
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ENTERPRISE RENT-A-CAR REVS UP WITH FIRST PANEUROPEAN CAMPAIGN IN KEY EUROPEAN AIRPORTS
Enterprise Rent-A-Car’s expansion into Europe has
been marked with a campaign which appeared
in airports and key train stations in major European
cities.
"This campaign is a big step forward for the
Enterprise brand in Europe," said Lee Broughton,
assistant vice president for global marketing at the
company. "We believe it will also go a long way in
associating the brand with the fun and
anticipation of the summer travel season.“
Research conducted on location by Talon, clearly
demonstrated how impactful the airport
environment can be. All key brand metrics were
improved after the campaign took place:
Brand awareness: +9%
Ad awareness: +8% (Heathrow) / +11% Frankfurt /
+20% Palma de Mallorca
Brand perception: +6%
Future consideration: +7%
http://www.thedrum.com/news/2
014/07/02/enterprise-rent-carrevs-first-pan-europeancampaign-dare
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BACARDI BRINGS A TOUCH OF CUBAN SPIRIT TO KEY EUROPEAN
AIRPORTS THIS SUMMER (SEPTEMBER 2014)
Bacardi Global Travel Retail has
launched a summer activation
programme at key European
airports to support the exclusive
launch of Bacardi Gran Reserva
Maestro De Ron in global travel
retail.
The activation is being run in
partnership with World Duty Free
at Heathrow, Barcelona, and
Malaga airports; with Schiphol
Airport Retail at Schiphol; with
Heinemann in Vienna, Frankfurt
and Copenhagen; and with
Nuance in Antalya. The Cuban
roots of Bacardi are brought to
life in each location, with a
Havana inspired bar and
performances by a Cuban-style
band in some airports.
http://www.moodiereport.com/d
ocument.php?c_id=1118&doc_id
=40615
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