October / November / December 2007 Celebrating 15 Years

ITMA 2011
Barcelona
Page 2
Cathay
Pacific
Experience
Page 3
MasterCard
Luxury Week
Page 4
National
Science and
Technology Fair
Page 5
Army Open
House 2007
Page 8
ImageMaker
October / November / December 2007
Celebrating 15 Years of Listing
and Four Decades of Growth
15
While 2008 represents a milestone 40 years of operation for Pico, this
In Europe and North America, we have established offices in London,
year marks the 15th anniversary of Pico Far East Holdings Limited’s
Paris, Atlanta, Chicago and Los Angeles.
listing on the Hong Kong Stock Exchange, a period that has seen
our listed company grow from turnover of HK$250 million to over
HK$2,000 million in 2007.
Each of these Pico offices is staffed by its own committed talents
with its own specialist skills and passion to serve our customers
in the world of event marketing. Through these offices, we have
From employing less than 300 people when we listed in 1992, we
undertaken many successful projects and events around the world.
now employ more than 3,000 talented individuals working in our
offices on five continents.
We thank our clients, who have consistently encouraged us to
raise our sights, and rewarded us with their trust and loyalty.
Our achievements in China have been remarkable. Since entering
We
commend our shareholders for their faith and judgment.
the market with only two representative offices in the early 1980s,
we have established permanent offices and production facilities
Consistently good results do not happen by chance but come from our
in Beijing, Shanghai, Guangzhou, Shenzhen, Dongguan, Chengdu,
staff who are committed to deliver quality in pursuit of excellence.
Chongqing and Xian.
We thank them all for making this possible and look forward to their
continued effort to allow us to excel for many years to come.
In South East Asia, our business continues to expand. In particular, Pico
Thailand was listed on the Stock Exchange of Thailand in 2004.
— Lawrence Chia, Chairman of Pico Far East Holdings Limited
In Middle East, we have established offices in the United Arab
Emirates, Qatar and Bahrain, and is considered one of the leading
event marketing companies in the Gulf region.
Pico Clinches Major Contract for the 2008 FORMULA 1™
SingTel Singapore Grand Prix
Pico has been awarded the contract for the setting up of temporary
installation and tearing down of these structures within a very short
seating and hospitality suites for some of the sites around the 2008
period of time. The logistics involved in coordinating the work and
FORMULA 1™ SingTel Singapore Grand Prix circuit.
minimising disruption to the public will require meticulous planning
and strong execution.
Singapore GP Pte Ltd has appointed Pico as the contractor to install
the Grandstands and Corporate Suites at Turns 1, 2 and 3 and the
According to Ms Jean Chia, Executive Director of Pico Art
Grandstands at the Padang for the inaugural street race which will
International, “It’s a feather in the cap for Singapore to stage the
be held in downtown Singapore in September 2008.
Grand Prix and we are indeed very pleased to be given this privilege.
This is only the beginning and there will be challenges, especially in
Pico and Singapore GP are also exploring other possible sites to
the first year. But we are confident that with Pico’s experience, our
locate more grandstands and corporate hospitality facilities around
team will be able to deliver a successful FORMULA 1™ experience to
the circuit. The challenge for the team at Pico is expected to be the
Singapore.” — Singapore
MPI Appointed To Manage ITMA 2011 In Barcelona
MP International Pte Ltd (“MPI”) has been appointed by the
Mr. James Chia, President of Pico, said, “Thanks to CEMATEX
European Committee of Textile Machinery Manufacturers
for their vote of confidence, we are very honoured to manage
(“CEMATEX”) to manage the world’s largest and most established
ITMA in Europe. MPI will work closely with CEMATEX to further
textile machinery exhibition, ITMA 2011, in Barcelona, Spain.
strengthen the ITMA brand as a catalyst of innovation for
competitiveness of leading textile makers around the world and
ITMA is regarded as the “Olympics” of textile machinery
entrench the exhibition as the international business platform
exhibitions.
for the global textile industry.”
100,000
Held every four years in Europe since 1951, the
square-metre-nett
(200,000
square-metre-gross)
exhibiting
“We have been impressed with the professionalism and dedication
companies. MPI gained its experience in managing ITMA Asia
displayed by the MPI team and the excellent support they render.
twice in Singapore in 2001 and 2005 respectively and was thus
Hence, it was a logical and popular decision. We welcome MPI as
appointed by CEMATEX under its latest strategic long-term plan
our partner for ITMA 2011,” added Mr. Roberts.
exhibition
attracts
over
1,400
international
to collaborate with an experienced partner familiar with ITMA’s
Mr. Chia concluded, “With Pico’s strong background and global
rules and regulations.
network, MPI will be able to leverage on the Group’s vast
Mr. A.E. Roberts, President of CEMATEX, said, “We’ve had two
experience and resources in handling various mega projects
successful collaborations already with MPI when they organised
around the world.”
our ITMA Asia shows in 2001 and 2005. They are also our chosen
— Barcelona, Spain
co-organiser of the first ITMA ASIA + CITME combined show,
which will be held in Shanghai in 2008.”
Pico Event Management Granted the License for the China
Sourcing Fair Brand And Appointed to Manage Its Electronics and
Hardware & DIY Fairs in India
Pico Event Management (“PEM”), has been appointed by Global
boom, and a growing interest in home improvement among the
Sources (NASDAQ: GSOL) to manage its highly successful trade
estimated 250 million middle class consumers.”
shows, the China Sourcing Fairs: Electronics and Hardware & DIY,
in India. PEM has been granted the license for the China Sourcing
Mr. Lawrence Chia, Chairman of Pico, said: “We are delighted to
Fair brand and will manage the Fairs to be held in Mumbai, India
work with Global Sources to expand their well-received China
in November 2008.
Sourcing Fairs into India. We have an excellent relationship with
Global Sources holds 11 China Sourcing Fairs in Hong Kong,
for the China Sourcing Fairs in Hong Kong, China and Dubai.”
Global Sources and we are already the appointed main contractor
Dubai and Shanghai in 2007 and will expand to 15 events in these
2
locations plus India in 2008. Ms. Sarah Benecke, Executive Director
Mr. Chia concluded, “With strong presence in India for many
of Global Sources, said, “The China Sourcing Fair: Electronics is an
years, Pico will be able to leverage on its experience and further
extension of our very successful events in Hong Kong and Dubai.
develop the China Sourcing Fairs in India to the same level of
The Hardware & DIY Fair is a new show, tailored for the Indian
professionalism and success consistent with this world-class
market, which is experiencing a construction and infrastructure
brand.” — Mumbai, India
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October / November / December 2007
Cathay Pacific Experience
CX Showcases its Illustrious Heritage
sprawling
depth understanding of CX’s spirit. Guests
globe projection flight network, a flight
out over 5,000 sq. ft., the Cathay Pacific
arriving at the display “board” a virtual
loading game and a panoramic video finale.
Experience at Cathay City near Hong
flight and travel through the airline’s
The ingenious use of interactive media
Kong International Airport (HKIA) aims
history. Pico created all sensor-activated
technology and clever design underlines
at both publicising the airline’s history
media, graphics and displays visitors see on
the extent of the CX team’s behind the
and corporate image. The main gallery
their travels. The combination of striking
scenes work. Both CX and the China Civil
focuses on the airline’s earliest days, while
materials
Aviation Authority are very impressed by
two other galleries highlight the carrier’s
stainless
Covering
several
galleries
such
steel
as
and
frosted
theatrical
plexiglass,
lighting
Working
means the environment is very immersive.
closely with the airline, Pico’s creative team
The many engaging highlights include
undertook extensive research to gain an in-
“magic” 1940s newspapers, an interactive
development to the present.
October / November / December 2007
the Pico team’s excellent work.
— Hong Kong, China
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MasterCard Luxury Week
Hong Kong’s Premier Consumer-Focused Luxury Fashion Showcase
MasterCard Luxury Week was held in Chater Garden in Hong Kong’s
The event included an exclusive schedule of catwalk shows which
central business district. The outdoor venue occupied approximately
featured the work of leading fashion designers from around the
globe. This was the first time that many of the brands had presented
1,000 sq. m. which included a mezzanine floor.
their collections in this thriving Asian metropolis.
The event was Hong Kong’s premier consumer-focused luxury
fashion event which profiled various luxurious consumables
To accomodate the many collection shows, cat walks and
from high-end apparel and exquisite accessories, to opulent
celebrities and supermodels, an outdoor venue was created with
automobiles and champagne. Organised by the world’s leading
various zones - back stage, runway, car display, hospitality and
fashion event specialist IMG, the event generated quite a buzz
catering. All space was carefully planned to accommodate users’
over the 10-day period.
different requirements.
MasterCard Luxury Week created a direct connection between
A multimedia system with video and interactive fixtures brought to
luxury fashion and the premium consumer market. The organiser
life the fashion shows and performances. The space was awash with
expects it to potentially be the number one event for premium
logos of prominent fashion designers.
brands to showcase their products in the expanding Asia market.
— Hong Kong, China
Mercedes-Benz C-Class Launch
C-ing is Believing in Bangkok
Mercedes-Benz Thailand recently hosted an “Agility At Your
offset by dazzling lighting effects that made the new models look
Command” launch event for its new C-Class in a prestigious Bangkok
incredibly alluring. Other key attractions included sophisticated
hotel. To dramatise the event’s “C for yourself!” slogan, lightboxes
LED images and a special interactive video system highlighting the
showcasing giant letter Cs were dotted around the 1,985 sq. m.
story behind the new C-Class. Further awareness was generated by
exhibition space. This perfectly complemented both the elegantly
a specially created www.cforyourself.com tactical website which
finished fixtures and the automobiles on display. The use of a
achieved excellent awareness across Thailand.
striking orange, white and black colour scheme, meanwhile, was
— Bangkok, Thailand
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October / November / December 2007
National Science and Technology Fair
An Educational Extravaganza in Bangkok
For its 2007 National Science and Technology
Covering around 800 sq. m., the King Rama IV
realistic recreations of floods, heat wave and
Fair in Bangkok, Thailand’s Ministry of
Pavilion featured a darkened and luminous
smoke, the 4-D theatre on offer at the 2,500
Science
commissioned
golden interior where a half-sphere shaped
sq. m. Global Warming Pavilion was another
Pico to design and construct a 40,000
planetarium was used to project a VDO
huge hit with visitors of all ages. As were
sq. m. exhibition space. The multi-media
biography of the King. The more than 1.2
the informative and educational awareness
and
Technology
educational extravaganza divided across
million visitors to the event were equally
building displays at the 1,800 sq. m. red, white
four areas: Royal Pavilions for King Rama
enchanted by the spectacular interactive
and black Sustainable Energy Pavilion.
IV and King Rama IX and Pavilions devoted
presentations on show at the white and gold
— Bangkok, Thailand
to global warming and sustainable energy.
1,700 sq. m. King Rama IX Pavilion. Showing
Nokia Mobile Car
Putting Nokia in the Fast Lane
When Nokia decided to launch a nationwide roadshow to highlight
demonstrations of Nokia TPO solutions. Our team’s innovative
its full product range in Thailand, it commissioned Pico to take care
use of marketing materials and techniques meant everyone who
of the design details. Our team ultimately designed and built a
attended the roadshows went away with a full appreciation of the
special truck that enabled the support of retailer events and enable
Nokia Brand Experience. — Thailand
October / November / December 2007
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Honda Jazz and City Weekend Event
A Hit in Singapore
Held over two weekends in September, Honda Singapore’s Jazz &
City Weekend event aimed at promoting both the Honda Jazz and
Honda City models. Those who purchased one of the two models
were entered into a lucky draw in which they could win a lifetime’s
worth of free maintenance.
In project managing and decorating two Honda showrooms at Ubi
and Alexandra Road. Pico made the event even more attractive for
families by creating a special children’s colouring contest.
“Pico has responded well to our needs and done an excellent job in
pulling in the crowds to our car showrooms”, said Nicholas Goh of
Honda distributor, Kah Motors Co. Ltd. — Singapore
Mercedes-Benz Ball 2007
Dancing the Night Away with DaimlerChrysler
This year’s annual DaimlerChrysler Mercedes-Benz Ball took place
management, Pico won many fans. “We have received a great deal
at the Singapore Shangri-La Hotel. In all, some 400 guests attended
of positive feedback regarding the Mercedes-Benz Ball. Its success
the event and enjoyed a banquet in aid of worthy causes such as
is partly attributable to the hard work of the Pico team”, said
MILK (Mainly I Love Kids) plus a lavish evening of entertainment.
Katherine Goh of Daimler South East Asia Pte. Ltd.
Responsible
— Singapore
for
the
event’s
creative
conceptualisation
and
Sutasi Launch Party
Assisting in the Search for Tomorrow’s Stars
Asia Sounds Pty. Ltd. is an Australian-based talent spotting company
with offices in Melbourne, Singapore, New York and Los Angeles.
Committed to identifying and breaking untapped Asian stars to a
global audience, the company recently embarked upon an Asiawide
talent search. The ultimate aim was to treat viewers across the
region to a spectacular televised multi-national showcase of Asia’s
hottest new talents.
Held at the Royal Thai Navy Convention Hall in Bangkok, the Sutasi
Launch Party was managed by Pico. In organising the event, Pico was
very careful in not placing too much emphasis on any one specific
culture while remaining conscious of each participating nation’s
traditions and customs. Our team achieved these goals by creating
a unique experience which utilised light, colour and multi-faceted
visuals to create a whole new world of entertainment.
— Bangkok, Thailand
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October / November / December 2007
OSIM ChairSpa Showroom
Sitting Pretty in Hong Kong
OSIM’s lavish new ChairSpa showroom in an upmarket new shopping
and fabric curtains. Refined lighting, floral arrangements and
arcade in Hong Kong features an elegantly modern, Pico-designed
natural stones all soothe visitors and further enhance the ChairSpa’s
176 sq. m. interior which emphasises the beauty of simplicity.
uniqueness. The showroom also features several national zones
Structured as a modern rather than a traditional sanctuary, the new
whose decor mirrors the cultural personality of the nation featured.
showroom is totally different to any other OSIM outlets in Hong
Blending European, Thai and Japanese styles to truly unique effect
Kong. The in-store colour palette comprises sophisticated earth
in a very short time frame, the ambience Pico achieved in designing
tones, complemented by wood flooring, stone walls, glass partitions
and building the store was truly distinctive. — Hong Kong, China
Motorola Star Wars Display
Reaching for the Stars in Chicago
When the Motorola Foundation sponsored the “Star Wars - Where Science Meets Imagination”
Exhibit at the Museum of Science and Industry in Chicago, they were given their own display
space. Working closely with Motorola, Pico built and installed a display consisting of five
sophisticated sound and video tube display pods, an overhead grid and a 9 ft x 15 ft back
wall in just 10 days!
Three of the five double-sided display tubes were designed to showcase Motorola’s Bluetooth
technology, Connected Home products and Mobile Devices. The remaining two tubes housed
information on Motorola’s history and MOTOREACH environmental commitment.
Aside from the incredibly tight time frame, the biggest challenge facing Pico was the fact
that content kept constantly evolving while the display tubes were being constructed. When
the tubes were eventually unveiled at the display at the Museum, Pico’s designers, the RND
installation team and the Motorola project coordinator were warmly applauded by a large
audience. Among the cheering gala opening crowd were not only several members of
Motorola’s senior leadership team, but also Star Wars creator, George Lucas himself.
— Chicago, USA
October / November / December 2007
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Singapore Army Open House 2007
Pico Shows Military Precision
The Singapore Army recently hosted a Pico-organised Open House
2007 at its Pasir Laba Camp in Singapore. The turnkey project
involved the division of the Camp into a series of several unique
“worlds.” This meant that various members of the Pico team had
to work closely with different members of the EXCO Committee in
satisfying various on-site requirements and restrictions. Ultimately,
Pico’s promptness and professionalism in providing logistical
support, event management and fireworks for such a challenging
job in such a tight timeframe won many fans among the EXCO
membership. “Your project team’s dedication and commitment to
delivering this event was second to none. Despite complex logistical
challenges and obstacles, your team remained focused at all times,
successfully completing the project with a high level of commitment.
We commend you and your staff upon an outstanding job done and
look forward to working with you again in the future”, said General
Tan Yih San of EXCO. — Singapore
Sibos 2007
Setting the Stage for Wells Fargo
The world’s premier financial services show, this year’s Sibos event
Once enticed to the stand by the stage coach, visitors were able to
attracted over 7,000 banking and IT professionals. In creating its
see details of the modern day Wells Fargo on a series of large-scale
first ever display stand for the exhibition, Wells Fargo wanted to
rear screens built into the Moss header and interactive GestureTek
emphasise its strength in high-tech financial services without losing
screen displays. Viewable from 360 o , the screens included a touch-
sense of its colourful history.
screen demo featuring Wells Fargo’s CEO demonstration from their
online banking website.
Pico helped Wells Fargo achieve their goals by designing an eyecatching stand using a partially raised, natural wood platform which
The Wells Fargo stand was one of the big talking points at Sibos
was custom-curved to follow the shape of the floating Moss ribbon
2007! By incorporating plenty of on-the-show floor meeting space,
header. In addition to rear-lit red and gold logos and silk-leaved
the Pico design team ensured there was also plenty of scope to
money trees, the stand included plywood, laminate and plexiglass
conduct business. Ultimately, everyone who visited the stand went
counters with special lighting effects and walls finished in pearlescent
away with not only a vivid picture of Wells Fargo’s past but also its
silver, gloss white and red laminates. The stand’s focal point was a
present day expertise and professionalism.
to-scale replica model of a Well’s Fargo stagecoach whose dramatic
— Boston, Massachusetts USA
presence was enhanced by uplighting and a sophisticated sound
system which created a Doppler effect around the perimeter of the
booth with recordings of galloping horses.
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October / November / December 2007
Grey Goose Premium Vodka Window Displays
Reaching For the Sky in France
Pico has once again demonstrated its extensive travel retail
‘Pico was constantly finding innovative new ways to bring this
experience with the creation of a series of striking Grey Goose
intricate design to life. Thank you for being such a great partner
Premium Vodka Window displays at Paris Charles De Gaulle
to work with’, said Sharon Zekaria of Bacardi Global Travel Retail.
Airport. The displays show a flock of individually-suspended
— France
designer geese which form the distinctive Grey Goose bottle.
Located at the airport Terminal 2A and 2E, the two window
promotions will remain on display until the first quarter of 2008.
AUTOMECH 2007
Pico Made Official Contractor for Egypt’s Biggest Motor Show
Displaying vehicles, buses, workshops, service station equipment,
stands included Toyota, Opel, Chevrolet, Honda, Audi, Daihatsu,
spare parts, accessories and various feeding industries, AUTOMECH
Brilliance, Suzuki, Cherry and Arab Bank. With a display closely
is the MENA region’s premier automotive showcase. In addition to
replicating a busy city area including streets, bridges, a bus stop, a
being appointed as official contractor for AUTOMECH 2007, Pico
gas station and trees, Toyota was the undisputed star of the show!
worked with many leading suppliers and manufacturers in the
— Egypt
automotive industry. The clients for whom we designed and built
Asian Aerospace Expo
Hitting New Heights in Hong Kong
When the prestigious Asian Aerospace Expo recently moved to
Hong Kong, it also hosted the Aircraft Interiors Expo Asia, Air
Freight Asia and the Asia-Pacific Aviation Training Symposium as
side events. In all, Pico successfully designed and built fully 16
stands for major clients such as Cathay Pacific Airways, HAECO
and HAESL at these three events.
— Hong Kong, China
October / November / December 2007
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GSMA Mobile Asia Congress
Pico Answers the Call in Macau
The first ever exhibition at the prestigious new Venetian Macao resort
for SONUS network. Using unusual architecture and asymmetrical
hotel, this year’s GSMA Mobile Asia Congress proved to be a huge
pods to bring the client’s brand message to life, our vibrant 120 sq. m.
success. In addition to acting as official contractor for the show, Pico
display for Nokia Siemens Networks was a real highlight of the event.
designed and built a number of high-profile booths. Aside from the
Show organiser Operations Manager, Karla Pleasance, said she was
HSPA Pavilion itself, they included displays for international market
very happy with Pico’s pre-show preparation and onsite support and
leaders such Huawei, S60, Kee Wah Bakery and our first ever stand
looked forward to working with us again in 2008. — Macau, China
Ferrari Showroom in Seoul
Encouraging Korea’s Twin Driving Passions
Ferrari South Korea recently selected Pico to design and construct
its first official showroom in Seoul. In finishing the 330 sq. m. Ferrari
flagship store, our teams managed and executed all aspects of the
construction, using a striking red colour scheme and luxurious
imported materials that easily satisfied Ferrari’s stringent global
guidelines. So overwhelming has been the reaction to the new
showroom that Pico has already completed a nearby showcase for
other top-of-the-range automotive marque, Maserati.
— Seoul, Korea
Motorworld Macau
Moving Up a Gear with Messe Frankfurt
Organised by Messe Frankfurt and leveraging Pico as Official
Contractor, this year’s Motorworld Macau was staged at the same
time as the city’s 54th Grand Prix. In addition to designing and
constructing 22 strands for legendary marques such as Bentley
and Bugatti, Pico constructed casual Wine and TV Zones where
attendees could gather together and unwind. — Macau, China
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October / November / December 2007
Bridgestone at IIA
Driving Like 007 in Germany
The 62nd International Motor Show in Frankfurt, Germany attracted a
staggering 950,000 visitors and an ocean of global media coverage during
its 13-day run.
Pico was delighted to help tyre giant, Bridgestone, achieve maximum
impact for its European image and PR strategy at not only Frankfurt,
but also in run up shows in Paris and Geneva. The booth was designed
for Bridgestone perfectly mirrored the way its “run-flat tire technology”
enable customers to drive like 007!
Our 290 sq. m. booth for the Frankfurt show came complete with 55 sq. m.
of upper floors, with many glass elements. In addition to a F1 vehicle stage,
its many eye-catching features included several huge, curved structures.
— Frankfurt, Germany
Motorola Galvin Plaque Dedication
Pico Helps Honour Telecoms Giant
In 1928, Paul and Joseph Galvin established Galvin Manufacturing
CEO, Ed Zander, and Mr Galvin’s son and former Motorola CEO,
Corp of Chicago, US. Changing its name to Motorola Inc. in 1947,
Christopher, at an intimate ceremony organised by Pico and
the company embarked on the road to becoming one of the world’s
Motorola’s facility management team, Jones Lang LaSalle. The
plaque now occupies place of pride opposite a memorial to Paul
leading technology companies.
Galvin in Motorola’s Chicago HQ. Said Motorola’s Jim Wright, “Pico
When he retired in 1986, Bob Galvin had been CEO of Motorola for
has played a key role in helping us bring the Motorola brand into
30 years. He remains an integral part of the Motorola family. Earlier
our facilities. Your team’s hard work and assistance in honoring Mr.
this year Motorola commissioned Pico and local artist, Anna Koh
Galvin was greatly appreciated. I am glad Pico is on the Motorola
Varilla, to create a large bronze plaque of Mr. Galvin. The likeness
team!” — Chicago, USA
was eventually presented to Mr. Galvin by current Motorola
October / November / December 2007
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Shenzhen (Autumn) Real Estate Fair 2007
Building Bridges in Southern China
This autumn’s 29th Shenzhen Real Estate Fair attracted some
Based around the Chinese character for “mountain”, Pico’s stand for
84 developers and 121 estate participants. As always, Pico was
Cofco Property proved to be especially popular with both attendees
commissioned to carry out design and building services for
and the client. Shenzhen Vanke Real Estate, meanwhile, asked Pico
many clients at the event. Among them were Shenzhen Land &
to design and build two stands. The company’s 180 sq. m. booth in
Real Estate Exchange Center, Shenzhen Vanke Real Estate Co.,
the event’s commercial exhibition region and 300 sq. m. stand in
Ltd, Cofco Property (Group) Co., Ltd, Hong Kong and China Gas
the public welfare region of the Fare both attracted a great deal of
Investment Limited.
admiring glances and press coverage. — Shenzhen, China
International Poultry Show & Conference 2007
Pico Masterminds a First for Sri Lanka
The World Poultry Science Association Sri Lanka Branch recently
and technology. Among the major exhibitors were companies
joined forces with the Sri Lankan Ministry of Livestock &
from as far afield as the USA, UK, France, Austria, Netherlands,
Development to mount the country’s inaugural Poultry Exhibition
Switzerland, Scotland, Germany, Belgium, Singapore, Indonesia,
& Conference. Held in late October, the 2-day event at Sri Lanka
Malaysia, Nigeria and India. With Sri Lanka’s poultry farming
Exhibition & Convention Centre (SLECC) was initiated and co-
industry experiencing a period of unprecedented growth, the
organised by Pico. The 4,000 sq. m. exhibition hall showcased
show looks set to be a success for many, many years.
every conceivable kind of poultry-related product, service
— Colombo, Sri Lanka
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October / November / December 2007
Interior Lifestyle China 2007
Setting New Lifestyle Standards in Shanghai
Showcasing luxury household and consumer items, the Messe Frankfurt co-organised
2007 “Interior Lifestyle China” was the first event of its kind in China. To make sure
the inaugural expo at the Shanghai Exhibition Centre achieved maximum impact and
awareness, Pico was commissioned as Technical Service Provider.
To ensure the show could establish itself as a high-class marketing and sourcing
platform for international brand names within the China market, Pico worked closely
with the organisers throughout. In addition to creating a unique set of wooden shells,
our duties included decoration of the Designer Forum, Industry Conference and other
essential elements of the show. Our team also helped design the show’s three core
areas: Dining, Giving, and Living.
The ‘Dining’ area contained cookery-related products such as glass, porcelain, ceramics,
cutlery, kitchen tools and appliances. ‘Giving’ highlighted products such as arts and
crafts, candles and other gift items. While furniture and accessories were covered in
the ‘Living’ section of the fair.
Attracting over 180 leading exhibitors from across Asia and around the world, plus
strong support from leading local and overseas trade organisations, the inaugural
show proved to be a great success. — Shanghai, China
International Jewelry Fair
Shining Out in Shenzhen
Organised by world diamond leader, Diamond Trading Company (“DTC”), the annual
Shenzhen International Jewelry Fair is the most important and specialised exhibition
of its kind in Mainland China. This year, Pico was honoured to be awarded design,
building and construction duties for the event for the third year running. In addition to
designing an Event Pavilion and organising a Red String Day Conference for DTC, we also
partnered PLUCZENIK, JEWELEX, National Gems & Jewelry Technology Administrative
Centre and National Gemstone Testing Centre (“NGTC”).
The theme chosen for this year’s DTC Pavilion was “Mysterious Glitter”. The spellbindingly
dark-hued, Pico-designed interior featured a prominent, sparkling diamond ray which showed
off the precious stones’ play of light to genuinely startling effect. In organising the event’s
cornerstone Red String Conference, our team also played a vital role in flow management,
exhibition board design manufacture, scene management and dining arrangements.
DTC was especially pleased with Pico’s professionalism and performance. Said DTC’s
Ms. Jennifer Chen: “Pico came up with splendid designs which was excellent in
manufacturing. Their multi-directional project management service was of equally
high standard.” — Shenzhen, China
October / November / December 2007
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SEMICON Taiwan 2007
Showcasing Semi-Conductor Excellence in Taipei
Held at the Taipei World Trade Centre, and organised by
Semiconductor Equipment and Material International (SEMI),
Semicon Taiwan is the country’s premier microelectronics showcase.
Pico has been official contractor for this mega exhibition since
1995. At Semicon 2007, our team oversaw a show which covered
15,000 sq. m. and attracted over 20,000 visitors.
In addition to its official contracting duties, Pico designed and
fabricated over 50 stands for major clients including KLA-Tencor,
Ablestik, Brooks, Rasco, ECT, SSE, Horiba, Plansee, Shinkawa,
Ebara, Parker Hannifin, SEMES, JEM, Swagelok, Nippon Mining,
Hypersonic, Delta Design, PSK, Nagano, Sumikin, Dow Chemical,
Akrion, Sumitomo and Taiwan Mitsui. — Taipei, Taiwan
FIA Asia Derivatives Conference
Putting Taipei on the Global Financial Map
This year, Taiwan was honoured to play first-time host to the
3rd FIA Asia Derivatives Conference which took place at Taipei’s
stylish Shangri-La’s Far Eastern Plaza Hotel.
Appointed as exhibition designer & contractor and conference
organiser respectively, Pico and MP International took charge of
a 3-day conference which was attended by 350 delegates. The
22 major exhibitors at the event included leading companies
from Taiwan, Hong Kong, USA, and Singapore. Among them
were globally-renowned companies such as Dubai Mercantile
Exchange, Hong Kong Exchanges & Clearing Limited and Merrill
Lynch Futures Asia Ltd. — Taipei, Taiwan
Cityscape 2007
Flying High in Dubai
Cityscape Dubai is officially the world’s largest business-tobusiness real estate showcase. In 2007, the event covered more
than 70,000 sq.m. and welcomed more than 45,000 attendees.
Among them were regional and international investors, property
developers, governmental and development authorities, leading
architects, designers, consultants and all senior professionals from
over 120 countries.
Pico designed and constructed many stands for Cityscape 2007.
In addition to prominent real estate leaders such as Limitless
and KM Holdings, they included prestigious UAE government
departments, the TDIC — Tourism Development & Investment
Company and Shaikh Holdings. — Dubai, UAE
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October / November / December 2007
GITEX 2007
Pico Helps 38 Exhibitors to Stand Out in Dubai
Dubai’s Gulf Information Technology Exhibition Technology Week
such as Nortel, Samsung, Panasonic and HP. With its dazzling colour
(“Gitex”) is now established as one of the world’s top three IT and
scheme, the Samsung stand was an especially big hit with attendees.
telecoms events. Including Gitex Business Solutions, GULFCOMMS
and Consumer Electronics, this year’s Gitex show welcomed over
3,300 international companies from nearly 80 countries.
2007 also marks the third year running that Pico has served as
official contractor for the Gitex Shopper and Consumer Electronic
Expo. This year, the many leading clients for whom we designed and
Pico was proud to play a major part in this year’s show, designing and
built booths included electronics giants Toshiba and JVC.
constructing a phenomenal 38 exhibition stands for market leaders
— Dubai, UAE
A Striking Success at
PT/Expo Comm 2007
The eye-catching booth Pico designed and built for
Nokia Siemens at the PT/Expo Comm 2007 in Beijing
covered an area of 360 sq. m. Ms. Wang of Nokia Siemens
was very satisfied with our design and construction
standards. So much so, they subsequently wrote to say
our craftsmanship had attracted the attention of not
only visitors but also rival exhibitors.
— Beijing, China
VietnamComm 2007
Vietnam International Communications Summit &
Expo 2007 is the official telecom show, which is
considered as one of the most important and the
largest telecom exhibition in Vietnam. The exhibition
covered 6,000sq.m., and attracted over 170 exhibitors
from 17 countries. Pico was recently delighted to be
commissioned to undertake design and building work
for leading Chinese clients Huawei and ZTE.
— Ho Chi Minh City, Vietnam
October / November / December 2007
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OPTICA Retail Shop
Lunettes Group is an internationally renowned company
that operated in Europe and the U.S. Recently, the group
firstly launched its new chain of OPTICA retail stores to
Asia, Pico is appointed to be the contractor to design and
construct four chain stores situated on different floors at
Macau’s prestigious Venetian Macau Resort Hotel.
— Macau, China
ITMA 2007
Tsudakoma and Pai Lung Make Their Mark In Munich
Organised by the European Committee of Textile Machinery
a spectacular full-width tower that soared high above the stands
Manufacturers (CEMATEX), the International Exhibition of Textile
of the leading Japanese specialist company’s rivals in the fiercely
Machinery (“ITMA”) is the world’s largest textile machineries and
competitive global weaving industry. The use of an elegant blue
accessories show. Held at the New Munich Trade Fair Centre in
light around the stand’s edges further underlined Tsudakoma’s sense
September 2007, the 15th ITMA event attracted 118,000 trade visitors
of dominance and mastery.
from 149 countries.
For Pai Lung, our team created fashion shows highlighting their four
In addition to designing and constructing stands for CCI, Kauo
lifestyle collections. The booth also displayed various daily lifestyle
Heng and Fukahama, Pico also worked closely with Tsudakoma
fabrics in a series of window displays celebrating urban life, athletics,
and Pai Lung. To celebrate Tsudakoma’s centenary, Pico designed
lifestyle, intimacy and home textiles. — Munich, Germany
Indonesia’s Integrated Investment Promotion 2007
Pico Gets Entire Show Up and Running in Just 7 Days
Organised by Samudra Investment Co-ordinating Board, Indonesia’s
Integrated Investment Promotion 2007 showcased 300 participants from 33
provinces and attracted an audience of around 4,000 attendees. In addition
to an opening ceremony, the exhibition featured a conference, seminars,
a gala dinner and other assorted press conferences and presentations. In
creating an integrated solution for the event, Pico provided Octanorm
system booths for all 33 provinces and specially lit stage set ups for both
seminars and performances. The equipment provided included two 100”
beam screens which broadcast local and global images to attendees in the
main hall which was decked out in eye-catching blue and white. Remarkably,
our team had the whole show up and running in just over a week. Their
efforts were rewarded with glowing write-ups in more than 26 media titles.
— Seoul, Korea
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Edited, co-ordinated, designed and published by Pico Group. All rights reserved. No part of this publication maybe reproduced in any form or by any means, including photocopying and recording without the
written permission of the publisher. For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, call us at 852 2665 0990, or email to corp.info@hk.pico.com.