Sector report Issue 8

Transcription

Sector report
January 2011
A 360˚ analysis of the most important search terms, trends and benchmarking
data in the car hire sector. This report provides an exclusive snapshot of the
online search and social media market for your sector right now. From the
size of your potential audience to the top performing companies, it’s all here.
Product focus: generic terms, domestic and worldwide destinations.
Issue 8
Car Hire
The most visible websites and
advertisers in Google search
Car hire sector report, Issue 8, January 2011
Conten ts
2
Introduction
3
Total audience size
4
Keyword breakdown
5
Natural search: which websites were most visible in January?
7
Natural search: generic car hire keywords
8
Natural search: domestic car hire keywords
9
Natural search: worldwide car hire keywords
10
Paid search: which advertisers were most visible in January?
12
Paid search: ad copy analysis
13
Paid search: generic car hire keywords
14
Paid search: domestic car hire keywords
15
Paid search: worldwide car hire keywords
16
Paid search bidding strategies
18
Integrated search: which websites/advertisers performed well?
20
Social media: which brands interacted well?
21
Improving your website’s position and audience
24
About Greenlight
Introduction
Research shows that when people look to hire a car they go to a search engine.
More often than not they go to Google, the search engine used for 90% of all UK
searches. So when people searched on Google in January what did they type and
who were they most likely to see in their searches and hence book with or through?
This report answers those questions by profiling search behaviour in the car
hire sector. It analyses which car hire companies and aggregators were the most
visible in both natural and paid search results (and thus had the greatest share of
consideration) when UK-based searchers went to Google in January to look for and
hire a car around the world. The report also assesses which brands interacted well
on social media networks.
This sector report is based on search volume data for January 2011.
How the report was created
We have utilised industry data to classify 356 of the most popular global destinations that UK consumers travel
to, profiling which search terms were used to find car hire companies in each location and how popular each
keyword was. We also took a set of generic keywords which are not destination-specific but are also used when
searching for car hire. Lastly, we determined which search terms people used when their key criteria was a
pick-up point close to a domestic airport. This gave a comprehensive overview of the size of audience that used
search engines to research, find and book car hire.
For natural search, we analysed the natural search rankings on Google to see which websites and brands
were positioned on page one for each term. That way we were able to build up an aggregate view of the most
commonly appearing and prominent websites, as well as the respective size of the audience they were reaching
as a result of having that keyword-specific visibility.
For paid search, we monitored the advertisers appearing in the sponsored links for the top 90 of the 3,800
terms analysed. Data was retrieved from Google regularly on a daily basis during January to ensure a fair
assessment of the paid search space and to take into account the ad rotation system employed by Google.
This data was then collated and league tables of the most visible websites in both natural and paid search were
created for the car hire sector.
For social media, we assessed the top 15 brands in natural and paid search, based on the number of followers
and the level of interaction on their official Facebook and Twitter accounts.
On the following pages you will find market view data for the car hire industry as a whole, as well as by segment:
generic terms, domestic and worldwide destinations.
Total audience size (773,000 searches — January 2011)
Approximately how many searches were performed in January using car hire
terms relating to generic and destination-based keywords?
The total number of searches
made on Google for car hire in
July
We have considered every search term and aggregated the number of times
each one was used in November, December and January to give an indication
of the number of searches.
January (773,000) was similar
in volume, compared with our
previous sector report (October
2010), when 763,000 searches
were performed.
Total number of car hire-related searches
Worldwide destinations proved
800,000
November
December
600,000
January
400,000
200,000
to be the most popular subsector,
in terms of searches, accounting
for more than 350,000 queries in
January alone, which was 45% of
the total search volume for car hire.
Proportionally, relative to the UK
car hire search market, searches
0
for domestic car hire decreased
by 4%, whilst for generic
200,
20
0 00
000
0
keywords, there was a marked
15% increase.
Number of searches by type (January 2011)
1500000
Therefore, from the chart, we
2000000
Domestic keywords
can deduce that in January
138,817 | 18%
many consumers used Google to
2500000
search for holidays abroad and
hence this time of the year was
especially important for travel
Worldwide destination keywords
350,958 | 45%
websites to target worldwide
destination keywords.
Generic keywords
283,575 | 37%
3
www.greenlightsearch.com
|
T: +44 (0)20 7253 7000
Share:
The most visible websites and advertisers in Google search
Keyword breakdown
Which were the most queried terms across both generic and destination-based
searches for car hire?
‘Car hire’ was the most popular
term, accounting for 14% of
We initially analysed 3,800 keywords for this exercise, which cumulatively
totalled 773,000 searches in January 2011. Here we looked at which individual
terms were most searched for.
all searches in January. It was
searched for 110,000 times,
which was a notable increase
Keyword breakdown (January 2011)
compared with October, when
searches totalled 49,500.
Car hire
110,000 | 14%
The UK was the most searched for
Car rental
40,500 | 5%
destination, with the terms ‘car hire
UK’ and ‘car rental UK’ accounting
Rent a car
33,100 | 4%
for 5% of the total search volume.
Car hire UK
27,100 | 4%
Other Keywords
458,350 | 59%
Malaga car hire
6,600 | 1%
Car hire France
6,600 | 1%
Cheap car hire
27,100 | 4%
Car hire Spain
18,100 | 2%
Economy car hire
9,900 | 1%
Car rental UK
8,100 | 1%
Car hire Malaga
8,100 | 1%
Car hire comparison
6,600 | 1%
Cheap car rental
6,600 | 1%
Compare car hire
6,600 | 1%
Searches for car hire in Europe
remained the most popular,
representing almost half (47%)
of all geographically-based
keyword searches.
In January 2011, year-on-year,
searches for travel to foreign
Searches by geographic location (January 2011)
countries grew by 18% compared
with 10% for domestic destinations.
250,000
Source: Google, “Easter and the
Royal Bank Holiday”
200,000
150,000
Europe | 229,838 | 47%
UK & Ireland | 106,402 | 22%
North America | 52,079 | 11%
100,000
UK Airports | 32,415 | 7%
Far East & Australasia | 30,030 | 6%
50,000
Africa | 21,785 | 4%
Caribbean & South America | 10,075 | 2%
0
50
0,0
000
Share:
Middle East & South Asia | 7,151 | 1%
Get in touch to discuss your site’s specific performance.
4
Car hire sector
report, Issue 8, January 2011
Natural
Search
Which sites were most visible in January?
Given that UK web users conducted 773,000 searches for car hire-related terms
in January 2011, which brands were best positioned on page one of Google
natural search and therefore most likely to gain the searcher’s consideration?
TravelSupermarket achieved 60%
visibility by ranking at position
one on Google for 110 keywords.
We have determined the best positioned and hence most visible websites in
this sector based on the volumes for each keyword and their respective ranking
for those terms on page one of Google. These websites have been scored in the
league table below, which represents visibility to a total of 773,000 searches
in January.
Its share of voice increased by
19% since October and it was the
most visible website for car hire
in January, replacing the previous
forerunner, CarRentals.
The top 60 most visible car hire websites in natural search
Although CarRentals only lost 1%
No. Domain
Reached
volume
Missed
volume
Percentage
reached
1
travelsupermarket.com
460,965
312,321
60%
2
carrentals.co.uk
399,701
373,585
52%
3
enterprise.co.uk
262,268
511,018
34%
4
europcar.co.uk
261,901
511,385
34%
5
avis.co.uk
228,617
544,669
30%
6
holidayautos.co.uk
211,579
561,707
27%
7
hertz.co.uk
204,228
569,058
26%
In our previous sector report,
8
easycar.com
160,257
613,029
21%
CarRentals ranked at position one
9
nationalcar.co.uk
137,683
635,603
18%
for the popular search terms: ‘car
10
thrifty.co.uk
121,578
651,708
16%
rentals UK’, ‘car rental’ and ‘UK
11
anycarhire.com
105,773
667,513
14%
car hire’; however, in January it
12
sixt.co.uk
94,811
678,475
12%
did not rank at position one for
13
budget.co.uk
91,040
682,246
12%
any of these search terms.
14
rhinocarhire.com
84,182
689,104
11%
15
novacarhire.com
63,422
709,864
8%
16
auto-europe.co.uk
62,397
710,889
8%
17
comparecarhire.co.uk
58,590
714,696
8%
18
arguscarhire.com
55,261
718,025
7%
19
europcar.com
52,443
720,843
7%
20
economycarhire.com
47,171
726,115
6%
21
cheapcarhirerates.co.uk
43,761
729,525
6%
22
dealchecker.co.uk
42,936
730,350
6%
23
doyouspain.com
41,573
731,713
5%
24
vroomvroomvroom.co.uk
41,372
731,914
5%
25
carspain.com
36,334
736,952
5%
5
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visibility in January, compared
with October, TravelSupermarket’s
massive increase in natural search
visibility meant that CarRentals
fell to second place in our
league table.
Share:
The top 60 most visible car hire websites in natural search (contd.)
No. Domain
Reached
volume
Missed
volume
Percentage
reached
26
121carhireuk.com
33,316
739,970
4%
position 16 in our October report,
27
carhireexpress.co.uk
31,571
741,715
4%
though it ascended to position
28
carjet.com
31,311
741,975
4%
nine in January. It achieved 18%
29
carhire.co.uk
29,323
743,963
4%
share of voice, which was an
30
hertz.com
24,888
748,398
3%
8% increase.
31
car-hire-centre.co.uk
24,279
749,007
3%
32
alamo.com
21,579
751,707
3%
Enterprise also gained a large
33
enterprise.com
21,403
751,883
3%
share of voice (a 12% increase),
34
moneysavingexpert.com
21,080
752,206
3%
thus it ascended from fourth
35
alamo.co.uk
20,711
752,575
3%
position to third.
36
rentspain.com
19,445
753,841
3%
37
hispacar.com
19,340
753,946
3%
38
hanwells.net
17,880
755,406
2%
39
malagacar.com
17,752
755,534
2%
40
jafvans.com
17,400
755,886
2%
41
121carhire.com
16,504
756,782
2%
42
rentalcargroup.com
15,630
757,656
2%
43
carhiremarket.com
14,877
758,409
2%
44
avis.co.za
14,626
758,660
2%
45
budget.ie
13,998
759,288
2%
46
lastminute.com
13,918
759,368
2%
47
budget.com
13,531
759,755
2%
48
comparecarrentals.co.uk
13,462
759,824
2%
49
carhire3000.com
13,087
760,199
2%
50
cyprus-car.com
12,953
760,333
2%
51
france-car-hire-rental.com
12,835
760,451
2%
52
uscarhire.co.uk
12,808
760,478
2%
53
dagenhammotors.co.uk
12,150
761,136
2%
54
121carhirefrance.com
11,950
761,336
2%
55
carhiredirect.co.uk
11,946
761,340
2%
56
webcarhire.com
11,923
761,363
2%
57
cyprusvillascypruscars.com
11,873
761,413
2%
58
avis.com
11,667
761,619
2%
59
vroomvroomvroom.com.au
11,631
761,655
2%
60
121carhirespain.com
11,607
761,679
2%
Share:
NationalCar previously ranked at
easyCar, which saw visibility
increase by 10%, was a new
entrant into the top 10, having
ranked in position 14 in October.
6
Natural search: generic keywords
Generic terms (which are not destination or brand-specific) accounted
for more than 283,000 searches in January 2011. How did those searches
break down.
Other keywords
33,375 | 12%
The term ‘car hire’ was searched
for a total of 110,000 times in
January, which was more than
double the volume compared with
Long term car hire
4,400 | 2%
Car rentals
5,400 | 2%
Compare car hire
6,600 | 2%
October, when it was queried
49,500 times. Overall, the
Cheap car rental
6,600 | 2%
keyword accounted for 39% of all
Car hire comparison
6,600 | 2%
Car hire
110,000 | 39%
Economy car hire
9,900 | 3%
generic car hire searches.
Europcar was the most visible
Cheap car hire
27,100 | 10%
website, attaining 71% share of
voice, which was a 13% increase.
This is most likely because it ranked
at position one for the two most
Rent a car
33,100 | 12%
searched for generic search terms,
Car rental
40,500 | 14%
‘car hire’ and ‘car rental’, with which
Which websites were most visible for generic keywords?
cumulatively accounted for 43% of
the total search volume (a growth
No. Domain
Reached
volume
Missed
volume
Percentage
reached
1
europcar.co.uk
200,211
83,364
71%
2
enterprise.co.uk
186,363
97,212
66%
3
184,582
98,993
65%
4
hertz.co.uk
172,651
110,924
61%
5
avis.co.uk
168,417
115,158
59%
6
easycar.com
144,192
139,383
51%
7
holidayautos.co.uk
141,602
141,973
50%
ranking at position one for the high
8
carrentals.co.uk
98,689
184,886
35%
volume term: ‘cheap car hire’.
9
nationalcar.co.uk
91,826
191,749
32%
10
thrifty.co.uk
71,244
212,331
25%
Although Avis’ visibility increased
11
sixt.co.uk
70,792
212,784
25%
by 4% in January, it fell from second
12
48,439
235,136
17%
position to fifth in our league
13
budget.co.uk
35,238
248,337
12%
14
28,704
254,871
10%
15
moneysavingexpert.com
21,080
262,495
7%
16
hanwells.net
17,880
265,695
6%
17
jafvans.com
17,400
266,175
6%
18
121carhire.com
16,436
267,139
6%
19
carhiremarket.com
14,659
268,916
5%
20
dagenhammotors.co.uk
12,150
271,425
4%
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of 10% since October).
TravelSupermarket moved up the
rankings from seventh position to
third as its visibility increased by
22%. This was achieved through
table, demonstrating the fierce
competition in the natural search
rankings for the generic keywords.
Share:
Natural search: domestic keywords
Searches specifically for destinations (including airports) in the UK and
Ireland accounted for more than 138,000 searches in January 2011. How did
those searches break down?
The keyword ‘car hire UK’ was
the most searched for term in
January, with 27,100 searches,
Car hire UK
27,100 | 20%
which accounted for a 20% share
of the domestic car hire search
market overall.
Car rental UK
8,100 | 6%
Other keywords
75,517 | 54%
Cheap car hire UK
5,400 | 4%
Car hire London
4,400 | 3%
Car hire Edinburgh
2,900 | 2%
Car hire Ireland
2,900 | 2%
Car rental London
2,900 | 2%
Car hire Edinburgh Airport
2,400 | 2%
Car hire Glasgow
Car
hire
Glasgow Airport
2,400 | 2%
Car hire Dublin 2,400 | 2%
2,400 | 2%
Which websites were most visible for domestic keywords?
CarRentals was once again the
most visible website, achieving
58% share of voice. Interestingly,
although its visibility increased
by 4% it ranked at position one
for 41 terms in January, compared
with 68 in October.
Enterprise featured in second
place in our league table,
achieving 53% visibility. Despite
No. Domain
Reached
volume
Missed
volume
Percentage
reached
1
carrentals.co.uk
80,094
58,723
58%
2
enterprise.co.uk
73,838
64,979
53%
3
63,360
75,457
46%
4
avis.co.uk
52,442
86,375
38%
5
thrifty.co.uk
49,518
89,299
36%
6
europcar.co.uk
48,373
90,444
35%
7
budget.co.uk
47,512
91,305
34%
8
nationalcar.co.uk
43,193
95,624
31%
share of voice by 25%, which saw it
9
121carhireuk.com
33,316
105,501
24%
move up from position 11 to three.
10
32,077
106,740
23%
11
hertz.co.uk
30,833
107,984
22%
By contrast, Hertz.co.uk lost
12
anycarhire.com
29,393
109,424
21%
13% visibility and dropped from
13
sixt.co.uk
16,113
122,704
12%
position six to 11.
14
budget.ie
13,998
124,819
10%
15
13,959
124,858
10%
16
novacarhire.com
13,095
125,722
9%
17
easycar.com
11,616
127,201
8%
18
budget-ireland.com
9,644
129,173
7%
19
carhire.co.uk
9,136
129,681
7%
20
rhinocarhire.com
8,172
130,645
6%
Share:
ranking at position one for the
most popular domestic search
term, ‘car hire UK’, however, it
only ranked at position one for
eight keywords in total.
TravelSupermarket increased its
8
Natural search: worldwide keywords
Searches specifically for worldwide destinations (not including the UK and
Ireland) accounted for 350,000 searches in January 2011. How did those
searches break down?
Car hire Malaga
8,100 | 2% Car hire France
6,600 | 2%
Car hire Spain
Malaga car hire
18,100 | 5%
6,600 | 2%
Car hire Alicante
5,400 | 2%
Car hire in Spain
5,400 | 2%
Car hire Italy
5,400 | 2%
Car hire Portugal
5,400 | 2%
Cheap car hire Spain
5,400 | 2%
Car hire Cyprus
4,400 | 1%
Car hire Geneva
4,400 | 1%
Car hire Lanzarote
4,400 | 1%
The term ‘car hire Spain’ was
searched for 18,100 times, which
accounted for 5% of all worldwide
destination keyword searches.
Four out of the top five most
popular terms were for car hire
in Spain, which emulates the
considerable size of the UK
consumer market for such services.
CarRentals ranked in first place,
achieving 63% share of voice,
which was an increase of 10%
compared with our October
Other keywords
271,358 | 77%
report. However, despite this rise
in visibility, it ranked at position
Which websites were most visible for worldwide keywords?
one for 211 terms, having featured
No. Domain
Reached
volume
Missed
volume
Percentage
reached
1
carrentals.co.uk
220,918
129,976
63%
2
213,022
137,872
61%
3
rhinocarhire.com
75,785
275,109
22%
TravelSupermarket ranked at
4
holidayautos.co.uk
66,955
283,939
19%
position one on Google for 130
5
anycarhire.com
64,791
286,103
18%
6
auto-europe.co.uk
55,039
295,855
16%
7
novacarhire.com
49,490
301,404
14%
8
europcar.com
48,549
302,345
14%
9
arguscarhire.com
47,976
302,918
14%
10
dealchecker.co.uk
42,280
308,614
12%
11
doyouspain.com
41,362
309,532
12%
voice increase by 7% and it moved
12
carspain.com
36,334
314,560
10%
up to fourth position, whilst
13
economycarhire.com
36,109
314,785
10%
Europcar lost 5% visibility and fell
14
carjet.com
26,861
324,033
8%
from fifth position to eighth.
15
24,718
326,176
7%
16
hertz.com
22,336
328,558
6%
17
alamo.com
21,567
329,327
6%
18
enterprise.com
21,364
329,530
6%
19
rentspain.com
19,183
331,711
5%
20
hispacar.com
19,114
331,780
5%
9
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at the same position for 466
keywords in October.
keywords. Although its visibility
increased by 13%, it remained in
second place in our league table.
HolidayAutos saw its share of
Share:
The most
visible websites and advertisers in Google search
Paid
Search
Which advertisers were most visible in January?
We have conducted a detailed level of monitoring and analysis to determine
which advertisers appeared most prominently in the paid search space. An
advertiser’s share of voice is based on: how often it was present on Google,
which ad position it bid for and the associated search volume for the keywords
it bid on. These advertisers have been scored in the league table below, which
represents visibility across the top 90 keywords in January 2011.
CarHire3000 was the most visible
advertiser in January, achieving
81% share of voice, which was
a 7% decrease since October.
Compared with our last report,
it bid on 65 keywords, at a lower
The top 60 most visible car hire advertisers in paid search
average ad position of three, having
No.
Advertiser
Share of voice
1
carhire3000.com
81%
2
avis.co.uk
52%
3
52%
4
atlaschoice.com
47%
5
holidayautos.co.uk
45%
6
rentmeanycar.com
41%
7
auto-europe.co.uk
41%
8
europcar.co.uk
37%
9
budget.co.uk
31%
10
arguscarhire.com
31%
11
alamo.co.uk
25%
DoYouSpain appeared for just six of
12
ebookers.com
19%
the keywords analysed yet achieved
13
recordrentacar.com
13%
8% share of voice through bidding
14
economycarhire.com
12%
at a high average ad position of two.
15
enterprise.co.uk
11%
16
sixt.co.uk
10%
17
dollar.co.uk
10%
18
hertz.co.uk
9%
19
easycar.com
8%
20
doyouspain.com
8%
21
streetcar.co.uk
8%
22
economycarrentals.co.uk
5%
23
netflights.com
5%
24
dealchecker.co.uk
4%
25
spain.economycarrentals.co.uk
4%
26
budget.ie
4%
27
nationalcar.co.uk
4%
28
nationwidehireuk.co.uk
4%
previously bid on 70 terms, at
position two.
Share:
Avis moved up from fourth position
to second in our paid search league
table. In January, it achieved 52%
visibility through bidding on 67
keywords, at an average ad position
of seven.
It is interesting to note that
10
The top 60 most visible car hire advertisers in paid search (contd.)
No.
Advertiser
Share of voice
29
arnoldclarkrental.com
3%
30
cyprus.economycarrentals.co.uk
2%
31
autorent.pt
2%
32
amigoautos.co.uk
2%
33
thrifty.co.uk
2%
34
expressrentacar.co.uk
2%
35
holidaynet24.com
2%
36
jucy.co.nz
1%
37
hertz.com
1%
38
volvocarslondon.co.uk
1%
RentMeAnyCar entered our league
39
carhiredetective.com
1%
table in sixth position, having bid
40
europcarjersey.com
1%
on 44 keywords, at an average
41
coolcars4hire.co.uk
1%
ad position of three. Although
42
uk.economycarrentals.co.uk
1%
not visible in our natural search
43
e-carhiremalaga.co.uk
1%
analysis, it was extremely visible in
44
affordablecarrentals.co.uk
1%
our paid search section, indicating
45
a2b-car-rental.com
1%
that it was buying its way to
46
vamos4x4.com
1%
47
drivesouthafrica.co.za
1%
48
drive-go.com
1%
49
edinburghairportcarhire.com
1%
50
peugeot.co.uk
1%
51
myalgarvecars.com
1%
52
carhiresearch.co.uk
1%
53
usrentacar.co.uk
1%
54
portugal.economycarrentals.co.uk
1%
55
carhire.avis.co.uk
1%
56
cheap-car-rental.com
1%
for only eight keywords (at an
57
cardelmar.co.uk
1%
average ad position of four),
58
amtrentacar.co.uk
1%
compared with October, when it
59
airportcarrental-lasvegas.com
0.5%
bid on 27 keywords, at an average
60
airportcarrental.co.nz
0.5%
ad position of five.
Overall, there was not much
movement, in terms of rankings
11
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in the top 10, with car hire brands
either moving up or falling by a
single place. However, there was
a new entrant to our paid search
league table, RentMeAnyCar,
which had not featured in any of
our previous reports.
visibility in the Google search
results in January.
NationalCar, which previously
ranked in ninth position in our
October report, dropped a
substantial number of places,
having lost 31% visibility. This may
have been caused as it appeared
Share:
Paid search: ad copy analysis
The table below shows which ad creatives featured most frequently
across the top 90 generic, domestic and worldwide car hire keywords
in the Google paid search space during January 2011. Share of voice is
based on the number of times Google displayed the individual piece
of ad copy, also taking into account ad position, search term volume
and Google’s ad rotation. In addition, we have analysed how many
unique creatives were present for each advertiser.
No. Domain
Ad creative
Unique
Share of
creatives voice
1
Car Hire From £8 Per Day
Get up to 60% off car hire
5000 locations, amazing rates
www.atlaschoice.com
103
Car hire fr £8 per day.
Book now Fast.Secure.Immediate confirmation
www.holidayautos.co.uk
133
Car hire from £8 per day
Worldwide car hire from £8 per day
UK from £15/day. Book online today!
www.carhire3000.com
151
Car Hire
Car Hire Specialists. Unbeatable Prices.
Hire a Car Now!
www.rentmeanycar.com
19
Alamo® Car Hire
Free Additional Driver!
Book Worldwide Car Hire with Alamo® Now.
alamo.co.uk
80
Avis Car Hire
Great deals on a wide range of cars
Now with UK Home Delivery!
www.avis.co.uk/homedelivery
418
Budget Rent A Car
Low cost car hire from the experts, with flexibility
and great value.
www.budget.co.uk
33
Up to 30% Off Car Hire
Save Up to 30% On Car Hire & we Deliver Direct
To You. Book Now!
Europcar.co.uk
152
Car Rental
Unbeatable Prices For Any car Car Hire in The
UK. No Hidden Costs
19
Budget Car Hire
Feeling the pinch?
Low cost car hire that's kind to your wallet!
www.budget.co.uk
33
www.atlaschoice.com
103
2
3
4
5
6
7
8
9
10
11
atlaschoice.com
holidayautos.co.uk
carhire3000.com
rentmeanycar.com
alamo.co.uk
avis.co.uk
budget.co.uk
europcar.co.uk
rentmeanycar.com
budget.co.uk
atlaschoice.com
19%
AtlasChoice featured the most
17%
visible individual ad creative,
which promoted its offer of
10%
‘up to 60% off bookings in
5,000 locations’.
9%
Of all advertisers for car hire, Avis
8%
featured the greatest number of
ad creatives (418) yet just two
8%
ranked in the top 15. By contrast,
RentMeAnyCar advertised 19
8%
individual ads, of which three
ranked in our league table.
7%
Early Q1 is a significant period
7%
when many UK consumers book
their holidays. Many companies
6%
in our league table recognised
this and responded with special
6%
offers, advertising cheap car hire
and stating lowest rates available.
12
rentmeanycar.com
Car Hire
Unbeatable Prices.
Free Delivery & Collection. Hire a Car Now!
19
6%
13
avis.co.uk
Avis Rent A Car
Reassure yourself and rent with a brand trusted
for more than 60 yrs
www.avis.co.uk
418
6%
14
ebookers.com
Cheap Car Rental
Incl. free breakdown cover, CDW & Theft Waiver
& 3rd party liability.
www.ebookers.com/carhire
135
6%
15
avis.co.uk
Car Hire Special Deals
Discover new places with Avis!
Car Hire Bargains from £15 per day.
www.avis.co.uk
418
6%
Share:
Attaining 19% share of voice,
12
Paid search: generic keywords
Monthly searches specifically for generic car hire keywords accounted for
more than 283,000 searches in January. Here we assess which advertisers
were most visible for those keywords.
CarHire3000 was the most
visible advertiser, achieving 77%
share of voice through bidding on
No.
Advertiser
Share of voice
1
carhire3000.com
77%
2
atlaschoice.com
66%
3
66%
4
avis.co.uk
64%
5
rentmeanycar.com
57%
6
holidayautos.co.uk
51%
7
auto-europe.co.uk
43%
8
budget.co.uk
40%
9
alamo.co.uk
36%
10
europcar.co.uk
30%
from sixth place to position 18.
11
ebookers.com
18%
It only bid on one keyword, at
12
enterprise.co.uk
16%
an average ad position of one,
13
arguscarhire.com
13%
whereas it bid on nine keywords
14
13%
at an average ad position of seven
15
dollar.co.uk
9%
in October.
16
hertz.co.uk
9%
17
nationwidehireuk.co.uk
8%
18
nationalcar.co.uk
5%
19
streetcar.co.uk
5%
20
economycarhire.com
4%
nine keywords, at an average ad
position of five.
AtlasChoice increased its share of
voice (by 26%) and moved up from
ninth position to second in January.
By comparison, NationalCar lost
44% of its visibility, thus it fell
The top six advertisers all
achieved 51% visibility, or
more, in the paid search space,
indicating the intense competition
for generic car hire keywords.
Which ad creatives were most visible for generic keywords?
No. Domain
Ad creative
Unique
Share of
creatives voice
1
www.atlaschoice.com
9
Car hire fr £8 per day.
Book now Fast.Secure. Immediate confirmation
www.holidayautos.co.uk
3
Car hire from £8 per day
Worldwide car hire from £8 per day
UK from £15/day. Book online today!
www.carhire3000.com
24
2
3
atlaschoice.com
holidayautos.co.uk
carhire3000.com
46%
40%
23%
hire rates available in order to
incentivise the consumer to click.
Alamo® Car Hire
Free Additional Driver!
Book Worldwide Car Hire with Alamo® Now.
alamo.co.uk
9
19%
5
avis.co.uk
Avis Car Hire
Great deals on a wide range of cars
Now with UK Home Delivery!
www.avis.co.uk/homedelivery
41
17%
|
day’. This reveals how important
it is to advertise the lowest car
alamo.co.uk
HolidayAutos and CarHire3000
advertised car hire ‘from £8 per
4
13
Interestingly, AtlasChoice,
T: +44 (0)20 7253 7000
Share:
Paid search: domestic keywords
Monthly car hire searches specifically for destinations in the UK and Ireland
(including domestic airports) accounted for more than 138,000 searches in
January. Here we assess which advertisers were most visible for those keywords.
CarHire3000 achieved a
dominant 93% visibility in
paid search for domestic car
No.
Advertiser
Share of voice
1
carhire3000.com
93%
2
rentmeanycar.com
47%
3
46%
4
europcar.co.uk
46%
5
auto-europe.co.uk
43%
6
budget.co.uk
42%
7
avis.co.uk
35%
8
ebookers.com
30%
9
alamo.co.uk
27%
10
holidayautos.co.uk
27%
11
atlaschoice.com
23%
In January, eBookers bid on
12
arguscarhire.com
21%
24 keywords, at an average ad
13
streetcar.co.uk
20%
position of eight. It achieved
14
dollar.co.uk
17%
30% visibility, which was a
15
enterprise.co.uk
14%
22% increase in share of voice
16
budget.ie
13%
17
sixt.co.uk
12%
18
netflights.com
11%
19
easycar.com
10%
20
hertz.co.uk
8%
hire‑related keywords by bidding
on 28 keywords, at an average ad
position of two.
RentMeAnyCar entered our
league table in second place and
attained 47% visibility through
appearing for 21 keywords, at an
average ad position of two.
since October, when it ranked at
position 18 in our league table.
eBookers also featured the
greatest number of individual
ads (79), yet its most visible ad
Which ad creatives were most visible for domestic keywords?
creative only achieved 12% share
No. Domain
Ad creative
Unique
Share of
creatives voice
1
Budget Rent A Car
Low cost car hire from the experts, with flexibility
and great value.
www.budget.co.uk
22
Car hire UK
Find It Cheaper And We'll Beat It!
Call Us Free Or Book Online Today
www.carhire3000.com/UK
58
Car Hire
Car Hire Specialists. Car Hire Specialists.
Unbeatable Prices. Hire a Car Now!
11
2
3
budget.co.uk
carhire3000.com
rentmeanycar.com
21%
only displayed 22 individual ads
and its top ad creative achieved
14%
21% share of voice. This may be
the case as Budget’s ad creatives
12%
were rotated less frequently in the
paid search space.
4
ebookers.com
Cheap Car Rental
Incl. free breakdown cover, CDW & Theft Waiver
& 3rd party liability.
www.ebookers.com/carhire
79
12%
5
dollar.co.uk
Cheap Rent-a-Car Deals
Our Guaranteed Lowest Rates Are Online.
Do More With Your Dollar™
www.Dollar.co.uk
7
11%
Share:
of voice. On the contrary, Budget
14
Paid search: worldwide keywords
Monthly car hire searches for worldwide destinations (not including the UK
and Ireland) accounted for more than 350,000 searches in January. Here we
assess which advertisers were most visible for those keywords.
CarHire3000 was the most
visible advertiser, attaining 74%
visibility through bidding on
No.
Advertiser
Share of voice
1
carhire3000.com
74%
2
arguscarhire.com
65%
3
holidayautos.co.uk
55%
4
avis.co.uk
52%
5
atlaschoice.com
42%
6
recordrentacar.com
42%
7
europcar.co.uk
38%
8
auto-europe.co.uk
38%
9
36%
share of voice (65%) and this was
10
economycarhire.com
35%
due to the fact that it appeared more
11
doyouspain.com
22%
often than HolidayAutos in the paid
12
sixt.co.uk
22%
search space.
13
14%
14
easycar.com
13%
Europcar’s share of voice
15
rentmeanycar.com
13%
increased considerably (by
16
ebookers.com
11%
17
dealchecker.co.uk
10%
18
alamo.co.uk
10%
19
hertz.co.uk
9%
20
cyprus.economycarrentals.co.uk
7%
28 keywords, at an average ad
position of four.
By comparison, ArgusCarHire and
HolidayAutos also appeared for 28
keywords, yet both bid at a lower
average ad position of five. However,
ArgusCarHire achieved a higher
29%) and thus it ascended our
league table from position 16 to
seventh place.
Conversely, AmigoAutos did not
feature in our top 20 advertisers,
Which ad creatives were most visible for worldwide keywords?
having ranked in tenth position
No. Domain
Ad creative
Unique
Share of
creatives voice
1
carhire3000.com
Cheap Car Hire in Spain
Find It Cheaper And We'll Beat It.
Call Us Free Or Book Online Today!
www.carhire3000.com/Spain
69
17%
2
recordrentacar.com
Car Hire Spain £7/day
Planning a Trip to Spain?
Book from £7 in Malaga, Alicante & Mallorca
recordrentacar.com/SpainCarHire
46
13%
Car Rental Spain
Hire a Car in Spain with Europcar.
Book Online and Save up to 25%!
www.Europcar.co.uk/spain
111
3
europcar.co.uk
9%
Car Hire Spain from £18
Hire with Sixt from only £18/day
Early Bird Specials in Spain!
www.sixt.co.uk/Spain
75
8%
5
carhire3000.com
Malaga Car Hire
Prices from £12 per day, no credit card,
cancellation or amendment fee
www.carhire3000.com
69
7%
|
Achieving 17% share
displayed the most visible ad
creative, which advertised a
sixt.co.uk
33% visibility.
of voice, CarHire3000
4
15
in October, when it achieved
T: +44 (0)20 7253 7000
price-match guarantee.
Share:
Paid search bidding strategies
We have monitored Google closely to identify who was advertising in the
paid search space, and when they chose to advertise. Our analysis tracks
visibility of advertisers, in terms of bidding frequency, average ad position
and keywords bid on, rather than assessing other performance indicators,
such as sales and cost per acquisition. The data has then been broken down
further to reveal advertising behaviour by individual days of the week and
times of the day.
Day parting strategy
Research by Google established that most car hire-related queries are
performed on Mondays, with slightly fewer on other weekdays (Source: Google
Insights). The fewest number of car hire-related searches are made over the
weekend, especially on Saturday. Did advertisers reflect this day parting in
their bidding strategies?
Ad count by day, over a 1-week period (chosen at random; week commencing 10th January)
Consumer search behaviour
eBookers
20%
Hertz.com
Alamo
Percentage of visibility
15%
Auto-Europe
HolidayAutos
10%
ArgusCarHire
AtlasChoice
5%
TravelSupermarket
Avis
0%
Mon 10th
Tue 11th
Thu 13th
Fri 14th
Sat 15th
Sun 16th
CarHire3000
The majority of advertisers
Although Auto-Europe
Hertz.com appeared to achieve
appeared to attain relatively
demonstrated low visibility on
low visibility on Monday, yet from
consistent visibility throughout the
Monday, it recognised the drop in
mid-week onwards it achieved a
week, thus not reflecting the height
consumer search activity during
comparatively high share of voice,
of consumer search behaviour on
the weekend.
which opposed the consumer
Monday and Wednesday.
Share:
Wed 12th
search behaviour.
16
Hourly parting strategy
Our research found that there are two peaks in the day when travel consumers
search most. The first is a lunchtime slot from approximately 12 midday to
2pm, the second is the after work slot, from 6pm to 8pm. Did advertisers
consider these trends in their bidding strategies?
Ad count by hour, over a 1-day period (day chosen at random; Tuesday 11th January)
Consumer search behaviour
Percentage of visibility
35%
Hertz.com
30%
eBookers
25%
Alamo
Auto-Europe
20%
ArgusCarHire
15%
AtlasChoice
10%
HolidayAutos
TravelSupermarket
5%
Avis
0%
Midnight - 4am
4am - 8am
8am - 12pm
12pm - 4pm
4pm - 8pm
8pm - Midnight
CarHire3000
Overall, advertisers appeared to
Hertz.com best reflected consumer
Of all car hire advertisers, eBookers
achieve varied levels of visibility
behaviour as it achieved a high
attained the highest visibility
throughout the day but few
share of voice at lunchtime and
overnight yet its share of voice
emulated search activity during the
in the evening, compared with
decreased markedly after 12pm,
lunchtime and evening periods.
other advertisers.
which opposed the consumer
search trend.
17
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Share:
TheIntegrated
most visible websites
and advertisers in Google search
Search
Which websites/advertisers performed well?
If we look at the visibility achieved by websites in natural search
and the impression share gained by those websites as advertisers
in the paid search space, who obtained the greatest share of
60%
voice overall? Here we have taken the top websites/advertisers
across both mediums to give an indication of their integrated
search performance.
carrentals.co.uk
50%
Strong natural
search visibility
Natural search visibility
40%
enterprise.co.uk
Strong integrated
search visibility
europcar.co.uk
avis.co.uk
30%
holidayautos.co.uk
hertz.co.uk
easycar.com
20%
Poor integrated
search visibility
nationalcar.co.uk
Strong paid
search visibility
thrifty.co.uk
sixt.co.uk
budget.co.uk
10%
auto-europe.co.uk
arguscarhire.com
economycarhire.com
alamo.co.uk
ebookers.com
0%
0%
atlaschoice.com
rentmeanycar.com
20%
40%
carhire3000.com
60%
80%
100%
Paid search visibility
TravelSupermarket and Avis
CarRentals achieved strong
CarHire3000 achieved high
achieved strong integrated search
visibility in natural search; however,
visibility in paid search but at the
visibility as both achieved a notable
it did not attain any visibility in
expense of natural search.
share of voice in natural and
paid search.
paid search.
Share:
18
The most visible car hire websites in both natural and paid search
No.
Website / advertiser
Natural search
Paid search
TravelSupermarket remained
1
60%
52%
the leader in our integrated
2
carhire3000.com
2%
81%
search league table as it attained
3
avis.co.uk
30%
52%
relatively high exposure across
4
holidayautos.co.uk
27%
45%
5
europcar.co.uk
34%
37%
6
carrentals.co.uk
52%
0%
7
auto-europe.co.uk
8%
41%
8
atlaschoice.com
0%
47%
9
enterprise.co.uk
34%
11%
10
budget.co.uk
12%
31%
Whilst CarHire3000 achieved
11
rentmeanycar.com
0%
41%
2% visibility in natural search, it
12
arguscarhire.com
7%
31%
attained a dominant 81% share of
13
hertz.co.uk
26%
9%
14
easycar.com
21%
8%
15
alamo.co.uk
3%
25%
16
sixt.co.uk
12%
10%
17
nationalcar.co.uk
18%
4%
18
ebookers.com
0%
19%
league table, ranked at position
19
economycarhire.com
6%
12%
11 as it achieved 41% visibility in
20
thrifty.co.uk
16%
2%
paid search.
21
recordrentacar.com
1%
13%
22
anycarhire.com
14%
0%
23
doyouspain.com
5%
8%
24
rhinocarhire.com
11%
0%
25
dealchecker.co.uk
6%
4%
26
dollar.co.uk
0%
10%
27
novacarhire.com
8%
0%
28
streetcar.co.uk
0%
8%
Apart from CarHire3000, the
29
8%
0%
top five car hire brands achieved
30
europcar.com
7%
0%
their integrated visibility through
31
1%
5%
comparatively equal exposure in
32
6%
0%
both natural and paid search.
33
budget.ie
2%
4%
34
5%
0%
35
netflights.com
0%
5%
36
carspain.com
5%
0%
37
hertz.com
3%
1%
38
121carhireuk.com
4%
0%
39
0%
4%
40
4%
0%
19
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both natural and paid search.
Although it lost 11% share of voice
in paid search, its natural search
visibility increased by 19%.
voice in paid search.
RentMeAnyCar, which had
not previously featured in our
Alamo dropped down our
rankings by eight places, which
was due to a 19% decrease in
paid search visibility.
Share:
Social Media Marketing
Which brands interacted well?
People constantly engage in conversation about brands and products,
whether it is at home, at work or socialising with friends. The internet has
changed the role, pace and place of conversations and Facebook and Twitter
have become two of the most powerful outlets. These sites have become the
perfect medium for consumers and commentators to elevate discussions,
amplify views and give brands both positive and negative visibility.
To gauge social media user interaction with brands, we have monitored the
Facebook and Twitter accounts of the top 10 brands in our integrated league
table (see page 19) in order to assess how many fans and followers each
has. The table below ranks brands based on the cumulative value of their
fans and followers, a score which we have termed Social Media Popularity
Index (SMPI). It further analyses the proactivity of brands by considering the
number of posts and tweets brands produced for consumers to interact with
in January.
CarRentals was the most followed
car hire brand, with a combined
following of over 4,400 on
Facebook and Twitter.
ArgusCarHire was by far the
most interactive brand, producing
more than 896 posts and tweets.
Content included promotions
and discounts as well as links to
other travel-related websites for
consumers to browse and book
trips through.
No.
Brand
SMPI
Posts
Tweets
per month per month
1
carrentals.co.uk
4,407
4,076
+
331
8
10
2
avis.co.uk
2,375
0
+
2,375
N/A
7
3
1,646
0
+
1,646
N/A
21
4
hertz.co.uk
733
79
+
654
5
13
5
auto-europe.co.uk
587
180
+
407
14
12
From the data shown, it appears that
6
arguscarhire.com
510
258
+
252
27
896
very few of the top car hire brands
7
holidayautos.co.uk
436
0
+
436
N/A
35
are capitalising on the potential
8
carhire3000.com
420
264
+
156
4
4
advantages of social networking,
9
europcar.co.uk
204
0
+
204
N/A
0
10
atlaschoice.com
93
0
+
93
N/A
1
=11
enterprise.co.uk
0
0
+
0
N/A
N/A
=11
budget.co.uk
0
0
+
0
N/A
N/A
According to Ofcom, in August
=11
rentmeanycar.com
0
0
+
0
N/A
N/A
2010, social networking accounted
=11
easycar.com
0
0
+
0
N/A
N/A
for nearly a quarter (23%) of all
=11
alamo.co.uk
0
0
+
0
N/A
N/A
time spent online, which again
Compared to ArgusCarHire,
Europcar has not posted any tweets
on its Twitter account since October,
thus it is missing out on valuable
interaction with consumers.
such as conversing with their client
base at all times of the day and
promoting special offers.
affirms the importance of social
media engagement.
Source: Ofcom, August 2010
Share:
20
Natural search: improve your website's position
Content
The leading sites contain rich content on topics that surround the popular
keywords and have made this content accessible to search engine spiders to
index; however, good content is readily available and thus used by a large number
of sites. As such, the search engines need a further differentiator: link equity.
Comprehensive ranking is based
on search engines being able to
access relevant content across
your website.
Link equity
Search engines assess links to determine the credibility of websites because
links from third-party sites are considered similar to votes. These links encode
a considerable amount of latent and unbiased human judgement about the
quality of the linked-to website; therefore, search engines cut through the noise
of websites’ self-optimised content and ascertain the true worth of a site.
Links play a significant role in
helping sites break through the
clutter and ascend rankings.
The best-performing sites have
Your site
all invested heavily in their
To increase performance, invest into improving the quality, depth and breadth
of content around your targeted keywords. Ensure your site is accessible to
search engines, pointing to relevant pages within your own site, whilst also
focus on developing linking strategies around each product to improve the
quantity and quality of links from third-party websites.
linking strategies.
Paid search: improve your visibility and efficiency
Keyword landscape
Your keyword landscape should mirror the products and services provided, but
also consider the customer search funnel so that you are visible at all stages.
Consumer search behaviour is constantly changing, with an increasing number
utilising long tail and product-specific terms.
Consider seasonal trends and
mini campaigns, along with your
everyday keywords. Short spurts
of activity can help to drive up
Ad copy
your ROI.
Ad copy is the ‘shop window’ opportunity to differentiate your brand from
competitors. It acts as a sales and a branding opportunity, hence projecting
an accurate and positive message about your brand and products is essential.
Ad copy should be treated as
a sales opportunity — take
advantage by incorporating and
Relevancy and quality/index score
Every quality score relies on ‘relevancy’. Your keywords, campaigns, ad groups,
ad copy and landing pages must all reflect your products and services. Ensure
you create a campaign that focuses on relevancy throughout. This will lead to a
high score and thus assist in lowering your overall and individual cost-per-click.
testing as many ad copy versions
Bid and campaign management
illustrated in the AdWords
As paid search campaigns become larger and more complex they become
difficult to manage. Exploiting the long tail without sacrificing quality for
quantity is also a challenge, especially when managing copy with pricing and
specific products. Bid and campaign management technologies are vital tools
in an increasingly competitive marketplace.
system, allowing you to see
21
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T: +44 (0)20 7253 7000
as possible.
Google’s quality score is now
exactly what score you have.
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Social media: keep tabs on your fans, friends and followers
In a world where the community holds the power, how do you as a brand
owner take part in a way that is beneficial to your brand awareness,
customer loyalty, reputation and general brand wellbeing? Greenlight’s
objective-orientated approach to Social Media Optimisation (SMO) does
just that, providing a flexible framework to deliver social media success
regardless of the brand or its aspirations — everything from understanding
consumer sentiment, to driving brand awareness, brand loyalty and
even acquisitions.
Specific targeting is extremely
important in the success and
cost effectiveness of your social
media campaign.
The best performing social
media campaigns utilise a variety
Research your audience
Not all social networking sites are the same — if you are trying to get into
conversations about your bridal shower gift site, then a site where the
dominant stories are about technology and gadgets is not for you. It is rare to
find a social media site specifying its main demographic, so this can be more
difficult than it looks.
of formats and platforms and
their content is available to
share, to engage and interest
their audience.
URLs and bookmarking
Engagement is key to building
Simple, user-friendly URLs are not only more memorable, but they are
more likely to be used in status updates and conversations. Make it easy
to ‘save’ your pages — use links, icons with call to action terms i.e. ‘follow us
on Twitter’.
social media optimisation, so
make sure that you connect and
build a relationship with those
speaking to you.
Content mobility
Ensure that your content is available in multiple formats. As well as PDFs,
videos and audio clips, remember to create something in PowerPoint, so that
your content can reach a destination such as SlideShare (which is also used
within LinkedIn).
Speak when you are spoken to
Participate in the conversations which affect you and your brand. If you are
seen to be engaging with your community, you are likely to build credibility
and have more people ‘listening’ to what you have to say. Your involvement
also means you will be better placed to know who your brand guardians and
assassins are and react accordingly.
Provide related information
If you have the scope for creating content, then do so. Some content is more
likely to become viral and spread through social networking sites than others,
but almost every industry has information that will be passed on.
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22
Request a bespoke report
If you would like to know exactly what share of search traffic your company
is currently attracting, why not get in touch? We can show you the exact
size of your market based on the keywords that matter to you most and we
can measure how well you are capturing this market through your current
search activity.
Our sector reports are a great way to benchmark your company’s search
performance. They provide a solid foundation on which to plan future search
activity and help realign your search strategy.
Contact
Simon Hollingsworth | Research Executive
+44 (0)20 3326 6238 | E: insight@greenlightsearch.com
Disclaimer:
The information provided in this report is for information only and should
not be relied upon to enter into any business transaction or to make any
commercial decision. Whilst Greenlight has made every effort to ensure
the accuracy of this report, Greenlight cannot accept any liability for any
error or inaccuracy found within this document and no warranty is provided
regarding its completeness or its suitability for any purpose. The content of
the report is the copyright of Greenlight Marketing Limited. The reader may
use and circulate the report within its own business organisation. However,
it is not permitted to exploit, distribute, sell or otherwise make use of the
report for commercial gain. It is permitted to reproduce extracts of the
report for public interest, provided that the publisher credits Greenlight as
the source of the work.
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Can search and social media truly integrate?
Dear Reader, As the need for paid and natural search to integrate with
social media grows ever stronger, here at Greenlight we’re
keen to explore to what extent they are already integrated and
to uncover how companies like yours are working with these
disciplines at present. We’ve launched a survey to gather opinions of thought leaders
and influencers within digital marketing and we’d be delighted
if you would take part. As a thank you for participating, we will enter your name into
a prize draw to win an iPad2. You will also have full access to
the research findings report. The survey will take no more than 5 minutes to complete.
To take the survey visit
www.greenlightsearch.com/survey
The survey closes on Wednesday 18th May.
Thanks in advance for your participation.
Alicia Levy
Director and Co-Founder
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24
SEO, PPC & SOCIAL MEdIA
training
The Greenlight Academy delivers innovative, timely and
relevant courses, empowering online professionals to exploit
all the advantages that search and social media marketing can
offer a business.
• Wide selection of courses for online and marketing
professionals
• Expert speakers – courses delivered by certified digital
specialists
• A range of levels available from beginner to advanced
25
t: 020 7253 7000
e: academy@greenlightsearch.com
www.greenlightsearch.com/SEMtraining
| T: +44 (0)20 7253 7000
Share:
Course dates
Learn more about our research
Wednesday
Download
free reports18th May 2011
Introduction to SEO & PPC (Manchester) – half day seminar (13:45 – 18:00)
Our research division produces market sector reports on an ongoing basis,
covering a broad range of industries including: banking, brown & white goods,
car hire, flights, fashion retail, gaming, holidays, hotels, insurance and many
15th
June
more. ToWednesday
download our FREE
reports
go to:2011
www.greenlightsearch.com/sectorreports
Search Marketing Analytics – half day seminar (9.15 – 13:00)
Link Building Masterclass – half day seminar (13.45 – 17:30)
Wednesday 13th July 2011
Social Media 101 – half day seminar (9.15 – 13:00)
Writing for the Web – half day seminar (13.45 – 17:30)
Wednesday 21st September 2011
Introduction to SEO – half day seminar (9:15 – 13:00)
Introduction to PPC – half day seminar (13:45 – 17:30)
Book now at
www.greenlightsearch.com/SEMtraining
We’re proud to have trained a range of professionals from...
Santander, Harrods, Bauer Media, Thomas Cook, Yorkshire Building Society,
Sky, Visit Britain, Ticketmaster, RBS, AA, Net-a-porter, Waitrose,
Direct.gov.uk, Chartis Insurance, Laterooms.com, Swatch Group,
Zurich Financial Services
...and many more leading businesses.
Share:
26
London
New York
Level 14
11 Penn Plaza
The Broadgate Tower
New York
Primrose St, London
NY 10001
EC2A 2EW
T: +44 (0)20 7253 7000
T: (1) 212-946-4959
E: insight@greenlightsearch.com
E: insight@greenlightsearch.com
Greenlight is an award-winning full service search marketing agency that is focused
on delivering tailored and results-based programmes of organic SEO and paid search
optimisation. Our paid search programmes have helped clients achieve as much as
200% more return from their existing paid search spend, and our SEO campaigns
have created brand new revenue streams worth millions of pounds.
If you think your search engine marketing efforts could use some improvement or you
have any questions on this report, why not get in touch?

Sector report Issue 8

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