Ipanema Is The Official Footwear Sponsor for Mercedes

Contact: Bollare
Anna Clayton
anna@bollare.com
212.677.5400
FOR IMMEDIATE RELEASE
Ipanema Is The Official Footwear Sponsor for Mercedes-Benz Fashion Week Swim 2015
Orlando, FL—July 10, 2014— Ipanema is thrilled to be the Official Footwear Sponsor of Mercedes-Benz
Fashion Week Swim in Miami Beach, FL for the second consecutive year. The brand began this threeyear sponsorship with Mercedes-Benz Fashion Week Swim in July 2013 and will continue through July
2015.
Ipanema is a leading fashion flip flop and sandal brand sold in nearly 100 countries around the world.
The designs reflect the brand’s laid back Brazilian roots while using innovative materials and staying
connected to current trends. With a fast growing presence in the closets and on the feet of Hollywood’s
elite, Ipanema can be seen on celebrities such as Angelina Jolie, Halle Berry, Kate Hudson, Ashton
Kutcher and many others. Ipanema continues to define itself as an elevated fashion brand capable of
impressing not only on the beach but on the runway as well, and can be found in top retailers such as
Shopbop.com, Nordstrom and Everything But Water.
Ipanema’s heritage is the beach, and the brand
plans to make a splash at Mercedes-Benz Fashion
Week Swim in Miami. From July 17th – 21st, 2014,
Ipanema will host a poolside cabana at the Raleigh
Hotel where guests will receive a very special gift bag
featuring this season’s Limited Edition Mercedes-Benz
Fashion Week sandal (pictured). Additionally, Ipanema
has partnered with Flash Tattoos. This collaboration
has produced 14 custom metallic tattoos inspired by
the 2015 Ipanema collection.
Ipanema’s 2015 collection is the epitome of feminine sophistication. Ipanema refreshes the collection
for 2015 with features from delicate strap details to festive and tropical prints.
Ipanema will not only be seen poolside but on models throughout the week and at Mercedes-Benz
Fashion Week Swim runway shows as well. Similar to last year, models will be receiving the “Ipanema
Model Survival Kit” equipped with a pair of sandals in addition to other branded essentials. As a sponsor
of the Luli Fama and Maaji runway shows, Ipanema will be included in the shows’ VIP gift bags.
100% Brazilian. Always New. Always Ipanema.
For more information visit: www.ipanemaUSA.com
About Ipanema
Ipanema is a fun, hip and colorful sandal and flip flop collection inspired by one of the most beautiful and famous
beaches in the world. Made for the fashion-conscious contemporary woman, the styling is constantly in touch with
the latest trends. In addition to the brand’s inherent fashion sense, Ipanema’s products are 100% recyclable and
feature unique traits including surrounding prints wrapping around the footbed, anatomic soles offering increased
comfort and fit, and enhanced uppers and straps.