Jacuzzi Brand Essenc..

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The Jacuzzi® Difference
1. Begin on a J-300™ Hydrotherapy Pump. Pump is drawn with medium-thick
line art, with watercolor fill and ink splashes, a graceful, illustrated, blueprint
that feels more artful than technical. Looks good, I’ve attached an image of the
J-300TM pump as reference for a more accurate drawing (handle, jet, base, etc)
2. Lines of J-300™ elegantly vanish as watercolor fill reverses away, leaving
only the iconic star shape of the original jet. Great
3. The original jet morphs into a modern jet, similar to the MX2 Jet. After a
beat, the MX2 morphs into something similar to the round BX Jet. And after
another beat, the BX morphs into something similar to a FX Large Rotational
Jet. This is all done with graceful fades, washes, and lines writing off elegantly.
Great
4. The modern jet rotates in 3D to a profile, sliced-section of the jet. When
we introduce the mix of air and water inside the sliced jet, we prefer to use
an MX2 Jet with the star shape. So, the FX jet in the last cell 03 can morph
into a larger MX2 jet. Please use our diagram as reference, where the drawing
is not a complete side profile, you can still see the jet face and star shape as
well as the air and water coming together. Water and bubbles enter the jet,
combining inside. Water and air bubbles form the words water and air. Since
water and air is in cell 06, we can skip the words here, as long as the it’s
visually clear in the animation that the drops are water and the bubbles are
air.
Alternate possibility: what if we lose this cell, with the water and bubbles and slicesection – instead, go straight to the next cell? Do we need to see water and air
combining? Yes, we need to see water and air combining inside of the jet, I’ve
attached the Illustrator file.
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The Jacuzzi® Difference
5. A directed, gently spray is expelled from the jet, forming the
word Aqualibrium™ in Gil Sans, with water beads on it so that it
appears to be made of water. Good. Again, we should still see the
jet face of the MX2 Jet and not a complete side profile.
™
6. The pressure and width of the jet change, does the pressure and
width need to change? washing away Aqualibrium™ to reveal in Gil
Sans: The perfect mix of air and water. Good. What if the letters A, I,
and R to remain and to spell AIR in PERFECT MIX OF AIR AND
WATER?
®
HOT TUBS:
Show jet configurations
against a simply human form,
the form can disappear and
the focus can be on jet
configurations
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7. Jet rotates from in 3D back into a front view, this should still be
the MX2 Jet. When it reaches front view, two other different jet
types (FX, MX2, and BX) drift out from behind, gracefully spinning,
to form a horizontal row of three jets. Alternate: Jets form Os of
PowerPro. Good. Please add registered trademark to PowerPro®
JET COMBINATIONS This would be a good point to have the
PowerPro® jet line up move into a jet combination against a very
simple human form. The first jet combination could be on the
form, then the form can disappear and the focus can be on the jets
as the combination morphs into the various jet combinations we
offer (hot tubs)
The Jacuzzi® Difference
BATHS:
Show jet placement, adjustable jets
and water movement upward without
showing bodies
Using the Elara bath as a point of reference, show jet placement,
how the jets are adjustable - water spray can narrow and widen
and move upward. For baths, we use different jets, so the look of
the jets not important.
8. The row of three jets pulls back in 3D to reveal they are on the
seat of a bath. Water streams out from the jets.
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The Jacuzzi® Difference
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ERGONOMICS AND SEATING should follow jet combinations. Perhaps the
last jet combination could stay on screen and morph into a hot tub jet
combination/seat and the seat could be formed around it (it should be a real
seat/jet arrangement we offer). The curves and ergonomics of the seat should
be the emphasis. It should not be known whether the product is a bath or
hot tub at this point.
9. A line-art outline of an androgynous body we only need to see the form/
outline of the body against the seat draws onto the voluptuous curve of the
bath. seat Gentle, firm hydromassage the words ergonomic design draw the
outline of the form or follow the outline of the form and sinks and dissipates
into the water.
10.Targets your well-being dissipates into the water as well. Incorporate the
definition of wellness
Well•ness (\ˈwel-nəs\), n. 1. the condition of being
sound in body and mind
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The Jacuzzi® Difference
11. Body Form fades away. Bath Seat pulls out from profile view and
reveals the interesting shape of the Urbino bath, but not suggesting the
jetted seat is inside the bath, and rotates dramatically in 360. It may
rotate in a jump cut fashion, rather than a totally smooth turntable.
Cool. Are we focusing only on outside of bath? Note, the Urbino is a
soaking bath, so there are no jets inside it also only comes in white.
Urbino
Elara
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12. With each rotation, the bath changes in color, seating, and jet
configuration. At this point the Urbino can morph into the Elara, which
comes in different colors and has interesting jet configurations- they
should not change though, since we are only showcasing one true
whirlpool bath
13. For interior of bath, use Elara as reference, for exterior use Urbino.
Does not have to be an exact rendition. It does not have to be exact,
but it does need to portray the essence of, with the true jet layout and
colors of the bath.
The Jacuzzi® Difference
Bath cuts to a hot tub now as it continues to rotate seamlessly in 360.
High-energy ending as tubs fill with water, jets turn on, water grows
bubbly, waterfalls flow, chromatherapy/lights rotate, control panels light
up, acrylic shell color changes.
For interior and exterior of tub, use J-500 as reference. Does not have
to be an exact rendition. It does not have to be exact, but it does need
to portray the essence of, with the true jet layout and colors of the hot
tub.
CURVALUX™ SKIRT COLORS: Roasted Chestnut, Silverwood
ACRYLIC COLOR SHELLS: Platinum, Silver Pearl, Opal,
Desert Sand, Monaco, Midnight, Caribbean Surf, Titanium
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The Jacuzzi® Difference
The ending really has to ramp up and make the viewer want to
get into the tub. Using our Time Lapse video as a reference and
our J-500 video, both of those have an impactful ending.
We’ll work on a call to action ending
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