i-gaming forum

ecutive
s
n
o
c
6
For the
th
year
I-GAMING FORUM
April 8th - 9th 2014
Grand Hôtel, Stockholm, Sweden
CHAIRMAN:
Michael Caselli
Managing Editor
iGaming Business
THE I-GAMING FORUM 2014 SPEAKERS & PANELISTS INCLUDE:
Matt Davey
C.E.O.
NYX Gaming
Group
Johan Claesson
Integrity Officer
Riksidrottsförbundet
Ian MacLeod
Senior Marketing
Manager Special
Projects
Paddy Power
Craig Hepburn
Global Director
of Social &
Digital Media
Nokia
Andreas Ternström
CEO
Bonnier Gaming
Emil Sunvisson
CEO
Cherry
Magnus Silfverberg
CEO, Bettson and
Chairman BOS
Johan Styren
CEO
Leo Vegas
Maarten Haijer
Secretary General
EGBA
Clive Hawkswood
Chief Executive
RGA
Dawid Myslinksi
Analyst
Redeye
Peter Alling
Public Affairs
Manger Nordics
Unibet
Stefan Widmark
Partner
Mannheimer
Swartling
Dr Ola Wiklund
Partner
Hansen Law
Thomas Mattsson
Editor in Chief
Expressen
Torbjörn Björlund
Member of
Parliament
Vänsterpartiet
Gustaf Hoffstedt
Member of
Parliament
Moderata
Samlingspartiet
Gunilla Carlsson
Atle Hamar
Member of Parliament Director General
and Chairman of Norwegian Gaming
the Committee of
Authority
Cultural Affairs
Social Democratic
Party
Find out more at
www.i-gamingforum.com
PLUS
@
Sian Rowlands
Analyst
Juniper Research
Join us on:
INSIGHTS
IN
AN
EVOLVING
MARKET
a
I-Gamingforum.com
event
CEOs
CTOs
CFOs
Managing Directors
Market Directors
Chief Legal Counsel
Compliance Officers
Head of Communications
Business Development Managers
Business Development Directors
Commercial Directors
Key Account Managers
Sales Managers
Head of Sales
Product Owners
Analysts
Mobile is becoming more and more prominent as a channel for gambling but
what is the current state of play for mobile gambling? Which markets are seeing
strong growth and why? Learn about this at I-gaming Forum 2014!
For the 6th year in a row, I-gaming Forum continues to bring together key
stakeholders from the online gaming industry sharing their experience,
knowledge and visions on an evolving industry.
Some of the key topics addressed on this year’s agenda:
• Latest regulatory update – what has happened since the
EU-Commission launched infringement proceedings?
• Outlook Scandinavia – Norway possibly a new deregulated market?
• Latest trends and development in mobile gaming and mobile gambling
• Social gaming and social gambling
• Match fixing – can it be fixed?
Do not miss this great opportunity to gain new insights and network with key
stakeholders and peers!
Welcome to I-gaming Forum 2014!
Amo Mostofi - Content Manager
I-gaming Forum 2014
About iGaming Forum
I-GAMING FORUM
I-Gaming Forum is celebrating its 6th birthday this year and it remains
the leading Nordic platform for the online gaming industry. Ever
since its launch in 2009, I-Gaming Forum has had the mission to
bring together all key stakeholders including gaming authorities, national
lotteries, private operators, elected legislators, industry
associations and, solution providers to discuss global trends, regulatory
changes, market entrance, and liquidity challenges. The interactive
format of the event, as well as the abundant opportunity to network,
makes I-Gaming Forum THE place to form new partnerships and
drive the market.
I-GAMING FORUM
BY
INVITATION
ONLY
April 1st 2009
BY
INVITATION
ONLY
April 12th - 14th 2010
Grand Hôtel, Stockholm, Sweden
Grand Hôtel, Stockholm, Sweden
THE I-GAMING FORUM 2010 OPERATORS INCLUDE:
THE I-GAMING FORUM 2010 LEGAL BOARD INCLUDE:
THE I-GAMING FORUM 2009 SPEAKERS INCLUDE:
Mikael Franzén
Pontus Lindwall
Director Experience Strategy
CEO
Svenska Spel
Betsson
Petter Nylander
CEO
Unibet
Per Hellberg
CEO
Nordic Gaming Group
Anders Ingves
CEO
PAF
Patrick Partouche
CEO
Alexandre Dreyfus
CEO
Partouche Group ChiliGaming
Andreas Ternström
CEO
Rune Timberlid
Information Director
Håkan Hallstedt
General Director
Norwegian Gaming Board Swedish Gaming Board
Birgitte Sand
Director
Danish Gaming Board
Bonnier Lottery
THE I-GAMING FORUM 2010 SPEAKERS INCLUDE:
Hillevi Stuhrenberg
Petter Nylander
Betsson
Unibet
Per Widerström
April 12
Expekt.com
PRE-REGISTRATION AND COCKTAIL RECEPTION:
Sign-in early and join us for a top industry cocktail!
Sigrid Ligné
Secretary General
Dr Nicola J. Millard
Customer Experience Futurologist
BT Global Services
Reef Media
Tomas Tobé
Member of Parlement
Torbjörn Björlund
Member of Parlement
Perrinne Pelletier
Associate
EGBA
Will Lytle
eGaming 2.0
Marmalade
MONOPOLY LUNCH
Moderaterna
Closed door session (no press or vendors)
Participants include RAY, Veikkaus, Svenska Spel. Paf....
Jake Pollard
Michael Caselli
eGaming Review
iGaming Business Bingo.com
I-GAMING FORUM
SILVER PARTNER
Exlusive private dinner, after party and poker tournament
at Café Opera for all participants!
LANYARD PARTNER
PARTNERS
Expressen
Power Breakfast
MEDIA PARTNERS
POKER PARTNER
Network
PLATINUM PARTNER
Exclusive Dinner
April 16th - 17th 2012
MEDIA PARTNERS
April 10th - 11th 2013
i-gaming 210x210_2010.indd 1
April 13
April 12
MASTERCLASSES
MAIN CONFERENCE DAY AND EVENING
NETWORKING PROGRAMME
2
3
4
5
Political action
Regulators
International
Operators
National Lotteries
Outlook
Pontus Lindwall
CEO
Betsson
Ted Moss
Marketing Director
Sky Bet
2. Regulators: How to control and regulate in a liberalized landscape?
Nordic Gaming Group
Anders Ingves
CEO
Thomas Petersen
COO & Acting CEO
PAF
BET24.com
4. National Lotteries: How to operate from a position of strength?
Björn W. Ericsson
Director
Michael Caselli
Managing Editor
Bonnier Lottery
5. Outlook: How will the market place develop? New Business models, partnerships & new entrants.
iGaming Business
THE I-GAMING FORUM 2011 SPEAKERS INCLUDE:
THE I-GAMING FORUM 2012 SPEAKERS INCLUDE:
Peter Williams
Business Development
Director
Continent8
Thomas Mattsson
Chief Editor
Expressen
Dr. Arjan van’t Veer
Secretary of the Board
Nederlandse Staatsloterij
Stefan Widmark
Partner
Mannheimer Swartling
KEY SOLUTION PARTNER
Gustaf Hoffstedt,
Member of Parliament
Moderaterna
Dr. Ola Wiklund
Partner
Gernandt & Danielsson
Jan Madsen
Chief Advisor
Danish Gaming Board
Torbjörn Björlund
Member of Parliament
Vänsterpartiet
Juan Carlos Alfonso
Coordination Director
Loterias y Apuestas
del Estado
Annika Qarlsson
Member of Parliament
Centerpartiet
Jouni Laiho
Head of the Finnish
Interior Ministry’s Firearm
and Lottery Unit
Håkan Hallstedt
General Director
Atle Hamar
General Director
Gaming Board
Swedish Gaming Board Norwegian
Michael Caselli
Christofer Fjellner
NATIONAL LOTTERY LUNCHEON
Managing Editor BY Member of the
iGaming Business European Parliament
INVITATIO
Closed door session (no press)
European Parliament
N
Participants include Svenska Spel,
ONLY
....
Nina Uldal
Head of Division
Danish Gambling
Authority
Jan Madsen
Head of Division
Danish Gambling
Authority
Inger Holmström
Communications
Director
PAF
Sigrid Ligné
Secretary General
EGBA
PAF, Norsk Tipping, Ray
Janis Ungurs
Director of Law
Department,
Lotteries and Gambling
Supervisory Inspection
Republic of Latvia
Peter Naessens
Head of the
Regulatory Advice
Belgian Gaming
Commission
Henrik Tjärnström
CEO
Unibet
Morten Ronde
CEO
Danish Online
Gambling Association
Benjamin Jansen
Deputy Director
Netherland Ministry of
Security of Justice
PARTNERS
Emil Sunvisson
CEO
Cherry
OFFICIAL VIDEO MEDIA SPONSOR
Discuss
Roberto Jacchia
Partner
Create
De Berti Jacchia
Executive
LANYARD
PARTNER
Exclusive Network
of Industry Leaders
Roundtables
Per Hellberg
CEO
Nordic Gaming Group
Magnus Silfverberg
CEO
Betsson
John McGuire
Managing Director
Rehab Lotteries Ltd
Dr. Ola Wiklund
Partner
Gernandt &
Danielsson
MEDIA PARTNERS
Jan Helin
Editor in Chief
Aftonbladet
Gustaf Hoffstedt
Member of Parliament
Moderaterna
Torbjörn Björlund
Member of Parliament
Vänsterpartiet
Joe Brennan JR
Fredrik Kjell
CEO & Chairman
Head of Head and the
I-Mega
architect behind Ongames
mobile strategy
@
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APPLY TO REGISTER: www.i-gamingforum.com •
A4 i-gaming_2012 Till tryck.indd
1 13:28:57
2011-04-08
2010-04-09 13:37:49
INSIDE
THE
GLOBAL
I-GAMING
MARKET
MODERATOR:
3. International Operators: How to market, run and report in new markets?
Betsafe
Wistrand Advokatbyrå
Grand Hôtel, Stockholm, Sweden
1
1. Political action: How and when are elected legislators expected to decide?
THE I-GAMING FORUM 2011 OPERATORS INCLUDE:
Henrik Persson Ekdahl
CEO
Ola Wiklund
Partner
Dragonfish
Latest
trends in
PARTNER
I-Gaming
I-GAMING FORUM
The 5 Gates to Scandinavian Gaming Deregulation
great to be here”
Pontus Lindwall - CEO Betsson
Per Hellberg
CEO
ULYS
Gabi Campos
Managing Director
Johan Öhman
President and CEO
Net Entertainment
REGISTER TODAY! www.i-gamingforum.com • reg@i-gamingforum.com • +46 8 650 02 70
OFFICIAL MEDIA PARTNER
has been in the
“The Scandinavian countries and especially Sweden
It’s the first time I’ve
forefront of this industry since its inception …
Scandinavia and it’s
attended to an internet gaming conference in
April 11
Thought - Leader
SILVER PARTNER
Stakeholders
Learn
Gavin Kelleher
Head Analyst
H2 Gambling Capital
For the 5th consecutive year
POKER TOURNAMENT ORGANISER ANALYSIS PARTNER
Grand Hôtel, Stockholm, Sweden
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Sweden
Grand Hôtel, Stockholm,
Sign-in early and join us for a industry cocktail
Listen
WEB PARTNER
April 11th - 13th 2011
PRE-REGISTRATION AND COCKTAIL RECEPTION:
Vänsterpartiet
DINNER AND AFTER PARTY:
I-GAMING FORUM
PLATINUM PARTNER
Thomas Mattsson
Editor in Chief
April 13
Jason Williams
For the 4th consecutive year
For the 3rd consecutive year
Ory Weihs
Founder
April 13
Justina Cruickshank
Thomas Mattsson
Expressen
PLUS
Welcome to I-Gaming Forum 2014
Who should attend:
The landscape of online gambling is changing. Denmark liberalized their
market in 2012 and last year Norway elected a new government which opened
up for a possible liberalization. Will they chose the same path as Denmark?
Will this have an impact on Sweden and Finland? In November 2013 the EUcommission launched infringement proceedings against six member states
and threatened to take Sweden to Europe’s highest court. Find out what has
happened since then.
5th Year Special Edition
a
event
2012-04-12 16:57:49
A4 i-gaming_2011 till tryck.indd 1
2
Benefits of attending:
I-gaming Forum 2014
•Meet and network with the leading online gambling
operators
•Listen to the latest regulatory developments
•Take note of current trends and developments in
mobile and social gaming
•Hear how different stakeholders work against
match fixing
•Regulatory update – First step towards
harmonization?
•Outlook Norway – What will happen and when?
•Match fixing – Can it be fixed?
•The war of Marketing – New possibilities for
event-marketing
•The smart gamble - The outlook for mobile gambling
I-Gaming Forum 2014
i-gamingforum.com
PROGRAM 2014
Day 1 - Tuesday 8th of April
n 18:00-20:00 Evening Networking Cocktail
Join the Evening Cocktail Reception and get to know the speakers
and other delegates in a relaxed atmosphere.
Day 2 - Wednesday the 9th of April
n 8:00 Registration starts
n 9:00 Chairman Michael Caselli - Managing Editor - iGaming Business Opening Note
09:10 - 09:40 Regulatory update – First step towards harmonization?
The envisaged EU-action plan on online gambling has been delayed but is expected to be presented in 2014. What will happen to member
states who don’t comply with set guidelines? In November 2013 the European Commission opened new infringement proceedings against 6
member states and threatened to take Sweden to Europe’s highest court if Sweden does not improve its online gambling rules. What has
happened since then?
• Latest regulatory update – What has happened since November 2013?
• Is this the first step towards common EU-regulations?
Confirmed speakers:
Clive Hawkswood
Chief Executive
RGA
Maarten Haijer
Secretary General
EGBA
Andrew Gellatly
Head of GC Research
Services, Gambling
Compliance
09:40 - 10:10 Outlook Scandinavia – What will happen and when?
In 2013 Norway elected a new government. The new government has opened up for a possible deregulation of the Norwegian market and
appointed a commission to investigate the matter further.
• Will Norway deregulate?
• Which way of deregulation will be chosen?
• Experiences from Denmark – post deregulation
Moderator:
Confirmed Speakers:
Atle Hamar, Director
General, Norwegian
Gaming Authority
Andrew Gellatly
Head of GC Research
Services, Gambling
Compliance
Jakob Diness, Head
of Compliance and
Licensing, Danish
Gambling Authority
10:10 - 10:40 Panel discussion:
• Reflections on different models of liberalization – Can consumer driven demand become a platform for future regulatory changes?
• How can and will the Scandinavian countries evolve together?
Moderator:
Panel Discussion:
Peter Alling
Public Affairs Manger
Nordics
Unibet
Gunilla Carlsson
Member of Parliament
and Chairman of the
Committee of Cultural
Affairs, Social Democratic Party
Torbjörn Björlund
Member of Parliament
Vänsterpartiet
Gustaf Hoffstedt
Member of Parliament
Moderata Samlingspartiet
Rickard Nordin
Member of Parliament
Centerpartiet
Atle Hamar
Director General
Norwegian Gaming
Authority
Morten Ronde
Chief Executive
DOGA
Jakob Diness
Head of Compliance
and Licensing
Danish Gambling
Authority
10:40-11:00 Networking Coffee
i-gamingforum.com
I-Gaming Forum 2014
3
11:00-11:30 The war of marketing – Can it be won?
•
•
•
•
•
What is left of the marketing prohibition? Time to launch serious marketing strategies?
Sports and events – The Swedish market for event-marketing is opening up
An update on relevant Swedish case law and the current legal status regarding the prohibition in Section 38 of the Swedish Lotteries Act against aiding and abetting lotteries from foreign based gaming companies and its compatibility with EU law.
What is the current position in relation to the EU Commission’s recent legal actions in relation to the Swedish Lotteries Act’s lacking
compatibility with EU law?
A Chief Editor’s view on the regulatory effects on the media landscape
Confirmed speakers:
Stefan Widmark
Partner
Mannheimer Swartling
Dr Ola Wiklund
Partner
Hansen Law
Thomas Mattsson
Editor in Chief
Expressen
11:30 - 12:00 The legal framework and its effects
• Will consolidation move on? What is the likelihood of a Betsson/Unibet-merger? Is it still a logical case?
• Investors and Analysts – views and valuation
• Profitability – prerequisites in locally regulated markets
Confirmed speakers:
Dawid Myslinski
Corporate Finance
Advisor
Redeye
Dr Ola Wiklund
Partner
Hansen Law
12:00 - 13:00 Lunch
13:00 - 13:40 Executive Roundtable sessions
Social gaming – how to turn social gamers into social/
real gamblers. New customer behaviour, social
gaming trends, How to meet the playfor-fun competition?
Mobile gaming – mobile market growth? Mobile
gambling market growth? How to turn mobile gamers
into real mobile gamblers? What are the dynamics for
market development?
Responsible gaming- how to be pro-active, early
detection and prevention of problem gamblers, data
mining, monitoring gambler behaviour
The new demographics, new customer
behaviours – who is the customer and who will
be the future customer? Are digital natives
prepared to pay to play and gamble?
Cross-border betting – how will the future
market look? New technical solutions and
current developments ?
Cross-country business strategies: – how do
operators view the suppliers role regarding
business strategies and new markets?
The importance of licensing jurisdictions due
to the ongoing move towards local licensing in
European markets.
What are the new opportunities?
Market segmentation - which products have
the largest growth and which products will have
the largest growth in the future?
13:40 - 14:10 Match fixing – Can it be fixed?
Match fixing is a cross-border problem for all stakeholders involved. Nobody today knows exactly the exact extent of the problem, but
Europol is today investigating numerous cases. One thing stands clear, all stakeholders would benefit from an increased co-operation in
deterrent actions.
• What is being done today?
• How can private operators and national lotteries contribute to deter match fixing?
• How can different stakeholders work together in deterrent actions?
• What can be done in the future?
Confirmed Speakers:
Johan Claesson
Integrity Officer
Riksidrottsförbundet/
Swedish Sports
Confederation
4
I-Gaming Forum 2014
Khalid Ali
Secretary General
ESSA
Chris Rasmussen
Coordinator
ELMS
i-gamingforum.com
14:10 - 14:40 Social Betting– A new generation of Social betting
• How the next generation use social media and data to get edge in betting
Confirmed speaker:
Craig Hepburn
Global Director of
Social and Digital Media
Nokia
14:40 - 15:20 Networking Coffee
15:20 - 15:50 Converting Social Gamers to Real Money Gamers
Matt Davey, CEO of NYX Gaming Group will discuss the various motivating factors behind social and real money iGamers. Though their
reasons for playing are very different, learn how to identify key subsets that are better targeted for conversion while still monetizing those
who will never convert. Matt will also discuss how casino operators should tailor their social and free-to-play game offerings to attract the
right players from the start.
Confirmed Speaker:
Matt Davey,
CEO
NYX Gaming Group
15:50 - 16:30 Mobile Gambling - A smart bet
Mobile is an integral part of the strategies of many leading players within the gambling space; both smartphone penetration and app downloads continue to rise steeply, as more consumers switch to using their mobile devices to carry out Internet-related activities. This presentation
will explore the key trends within the mobile gambling space, the key drivers underpinning growth, and the challenges which gambling stakeholders need to address to maximise their opportunities across casino, sports betting and lottery sectors.
• What is the current state of play within mobile gambling? Which markets are seeing strong growth, and why?
• What is driving mobile gambling? How does this differ by operating system or device type?
• What is the ‘best’ way to build a mobile solution?
Confirmed speaker:
Sian Rowlands
Analyst
Juniper Research
16:30 - 17:10 Mobile marketing for gambling brands
As mobile now becomes the prominent channel for gambling (50%+ of revenues and growing rapidly) how do gambling brands adjust their
marketing strategies to both acquire new customers, and to retain all customers effectively.
Acquisition & Branding
Retention & Engagement
• How acquisition differs on the mobile and tablet platforms
• How can Facebook and twitter be used effectively for acquisition
• Mobile display advertising – the constant evolution and how to keep up
• TV & Second screen
• App Discovery and Search
•
•
•
•
•
Confirmed speaker:
Keeping customers loyal
How to talk to your mobile customers (SMS, Push, Email)
Mobile churn. Here today, gone tomorrow.
Promotional engagement and keeping the customer rewarded
Impress me or lose me. The fickle mobile consumer
Ian MacLeod
Senior Marketing Manager Special Projects
Paddy Power
17:10 - 18:00 CEO Outlook
Our C-level panel will discuss the most recent trends and challenges in the fast evolving gambling industry. They will express their views on
the future development of the industry, new markets and how to meet changing consumer behaviour.
Confirmed speaker:
Confirmed speakers:
Emil Sunvisson, CEO,
Cherry
Magnus Silfverberg,
CEO, Bettson and
Chairman BOS
Johan Styren
CEO
Leo Vegas
Matt Davey
CEO/Owner
NYX Gaming Group
Andreas Ternström
CEO
Bonnier Gaming
18:00 - 18:15 Closing remarks from the Chairman and End of Conference
18:15-19:00 Drink reception
i-gamingforum.com
I-Gaming Forum 2014
5
I-GAMING FORUM SPEAKERS & PANELISTS 2014
Chairman I-GAMING FORUM 2014
> Michael Caselli - Managing Editor - iGaming Business
Michael Caselli has been involved in the gaming industry since 1996, he completed his Masters work at the University of London
(Imperial College of Science, Technology and Medicine) analyzing the viability of gaming on the Internet. Since then, Michael has helped
to successfully launch several online and print gaming publications including onlinecasinonews.com, Gambling Online Magazine, iGaming
Business, Bluff Magazine, Bluff Europe and Gambling.com Magazine. Michael Caselli is considered one of the world’s leading experts on
online gaming and has served as chairman of numerous International forums and conferences that focus on interactive gaming throughout
Europe, Asia and America.
> Maarten Haijer - Secretary General - EGBA
Maarten Haijer is the Secretary General of the European Gaming and Betting Association since April 2013. Previously he was the Director for
Regulatory Affairs at EGBA, representing the interests of the EGBA members in the increasing number of legislative initiatives for the online
gambling sector at both EU and national level. Before joining the EGBA, Maarten worked as the Internal Market and Consumer Protection
Councilor at the Netherlands Permanent Representation to the EU, where he inter alia negotiated the Services and Consumer Rights Directives.
Prior to that he worked in several positions at the Dutch Ministry of Economic Affairs, where he dealt with EU and WTO trade policy issues.
> Johan Styren - CEO - Leo Vegas
Johan has for the last five years worked in a wide range of areas within the gaming industry including Business development, Online marketing,
and Operations. In addition, Johan has previously worked with innovations for the Telecommunication industry after graduating from Lund’s
University as Master of Science - Industrial Engineering and Management.
> Magnus Silfverberg - CEO - Betsson
Magnus is President and CEO of Betsson AB since July 2011, and was previously COO and CEO of Betsson’s subsidiary in Malta. Before
Magnus joined Betsson he worked 10 years in the IT industry, including Hewlett-Packard and Accenture. He has an MBA from INSEAD
and a MBA from Stockholm School of Economics. He is the Chairman of BOS- the trade association for online gambling in Sweden.
> Emil Sunvisson - CEO - Cherry
Emil Sunvisson most recent assignment was as partner at ScandCap, a corporate finance boutique, as responsible for several business
transactions within the gaming sector. Emil has, in addition to his board duties at Cherry, experience from the gaming industry, including as
Chairman at Betsafe and as board member at Betsson. Previously, Emil has worked in various positions in i.a. Glocalnet, France Telecom,
Siemens and Cap Gemini. Emil is 41 years, has a Master of Science degree from the Royal Institute of Technology and a MBA from
Stockholm School of Economics.
> Dr Ola Wiklund - Partner - Hansen Law
Ola Wiklund is partner at Hansen Lawfirm, and former partner and Head of the EU/Competition Law Group of Gernandt & Danielsson
and Wistrand Advokatbyrå respectively. He has served at The Court of Justice of the European Communities, Luxemburg, and been Visiting
Professor at the European University Institute, Florence, Italy. He has represented clients at the European Commission and the Swedish
Competition Authority as well as clients in EC law suits (gaming and alcohol) against the Swedish Government.
> Gustaf Hoffstedt - Member of Parliament - Moderata Samlingspartiet
Gustaf Hoffstedt is a MP for Moderaterna since April 2010 and has been working with the Culture Committee. You may find more specific
information about him (in Swedish) at:
http://www.riksdagen.se/webbnav/index.aspx?nid=1111&iid=0316345926026
> Torbjörn Björlund - Member of Parliament - Vänsterpartiet
Torbjörn Björlund is MP for Vänsterpartiet since 2006 and is a member of the Committee of Cultural Issues as well as his party´s spokesman
on gaming issues.
> Rickard Nordin - Member of Parliament - Centerpartiet
Rickard is Member of the Center Party and parliamentarian since 2011. Member of the committee of Social affairs, but also has a role at
the committees of Culture and the one on Civil affairs. That unique combination gives him the responsibility not only of the gaming regulations
itself, but also for the consumer’s issues and the social consequences of gambling. Rickard is also an experienced gambler and has a special
interest in mathematics.
6
I-Gaming Forum 2014
i-gamingforum.com
I-GAMING FORUM SPEAKERS & PANELISTS 2014
> Stefan Widmark - Partner - Mannheimer Swartling
Stefan Widmark is Partner in Mannheimer Swartling law firm’s practise group for intellectual property, marketing and media law and
one of the leading IPR and entertainment lawyers in Sweden. He has extensive experience in gaming law and frequently assists gaming
companies in its dealings with the Swedish market and Swedish authorities and courts. Stefan Widmark also represents Aftonbladet’s
former Editor-in-Chief Anders Gerdin and Aftonbladet in the pending criminal case that was recently argued before the European Court
of Justice and that is expected to have a decisive effect on whether or not the Swedish Lotteries Act will be deemed by Swedish courts to
be in conflict with EU law.
> Thomas Mattsson - Editor in chief - Expressen
Thomas Mattsson is the Editor-in-Chief of the Swedish daily Expressen. He is the 65th most powerful person in Sweden, according to
the Fokus magazine.
> Ian MacLeod - Senior Marketing Manager Special Projects - Paddy Power
Ian is a digital marketing veteran having been at the forefront of developing digital industries such as on-line gambling, publishing, mobile
content, and financial services for over 11 years. Ian currently heads up the marketing function for a new special projects division within
Paddy Power. He is responsible for devising the brand identity and all acquisition and retention marketing activity for new mobile brands
for Paddy Power (Roller Casino and Paddy Power Vegas). Ian is also part of the wider Mobile Excellence strategy team that keeps Paddy
Power as the number 1 mobile gambling brand in the world. Prior to joining Paddy Power in April 2012, Ian spent 2 years as head of
marketing & business development in the mobile strategy division of A&N Media, working on the app marketing and mobile direction for
A&N Media brands such as Daily Mail, Metro, FindaProperty and Jobsite. Prior to this, Ian was the European marketing manager for one
of mobile contents founding companies I-play, working on over 100 Java mobile game launches and 40+ iPhone & Android games.
> Clive Hawkswood - Chief Executive - Remote Gambling Association
Clive Hawkswood has been Chief Executive of the Remote Gambling Association (RGA) since its establishment in August 2005 following
the merger of the Association of Remote Gambling Operators (ARGO) and the Interactive Gaming, Gambling and Betting Association
(iGGBA). Clive was formerly head of the Betting & Racing Branch at the British Department for Culture, Media & Sport (DCMS). Prior to
that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He is also a Director of the
Responsibility in Gambling Trust (RIGT), the British charity that raises and allocates funds for problem gambling related research, education
and treatment.
> Matt Davey - CEO - NYX Gaming Group
Having recently relocated from London to Las Vegas to expand the company in the USA, Matt Davey leads a team of 110 staff across Las
Vegas, Sydney and Stockholm. After graduating with a degree in Electrical Engineering, Matt Davey started our his career in the gaming industry
as a government regulator for the Northern Territory Government, Australia. As part of the Racing & Gaming division he worked on approving
the internal controls and operating procedures to successfully license the first landbased casino to launch an online gaming site. Moving into
private industry he held a number of senior roles within software gaming businesses before establishing his own company. In 2003, he worked
with a venture capital company to restructure NextGen Gaming, growing it from 5 staff to 45 before moving to London and merging it with
NYX Interactive to form NYX Gaming Group. The company recently bought a social poker business to establish its base here in Las Vegas and complement
its portfolio of lottery, bingo and casino software.
> Atle Hamar - Director General - Norwegian Gaming Authority
Mr. Hamar is the Director General for the Norwegian Gaming and Foundation Authority. He was the 2007 Chair of the International Association
of Gaming Regulators. A former deputy minister in the Ministry for Police and Justice Affairs, Mr. Hamar has also served as a political advisor
in the Ministry for Transport and Communication, including 25 years’ experience with politics and state administration. Mr. Hamar participates
on different boards and committees.
> Gunilla Carlsson - Member of Parliament and Chairman of the Committee of Cultural Affairs - Social Democratic Party
Gunilla C Carlsson (S), is from Gothenburg. She became MP for Socialdemokraterna in 2002. Since 2012 she is Chairman of the Cultural Committee in
the Swedish Parliament. She was member of the same Committee från 2002 until 2010. Between 2010 and 2012 she was member of the Traffic
Committee in the Parliament.
> Peter Alling - Public Affairs Manger Nordics - Unibet
Peter Alling has an extensive ten years’ experience as gambling regulator. He has served as Secretary to latest of Swedish governmental Commissions on
gambling and three years as Head of Operations at Swedish Gambling Authority. Peter Alling is a trained lawyer specialized in public law and IPR and
has been a speaker at various conferences over the years. He joined Unibet in 2013 to manage re-regulatory issues in the Nordics.
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I-GAMING FORUM SPEAKERS & PANELISTS 2014
> Johan Claesson - Integrity Officer, Riksidrottsförbundet - The Swedish Sports Confederation
Johan has been working as Integrity officer for Riksidrottsförbundet since 2013 with match fixing and other sports related corruption.
His tasks are among other things to create clear regulations and a channel of communication for athletes, functionaries and public who
suspect sports related corruption and to educate athletes and leaders. Johan has a LLM and has worked at a law firm for three years. In
2013 he finished his own professional football career which has included playing for Gefle IF, Portland Timbers and Sirius FK.
> Sian Rowlands - Analyst - Juniper Research
Siân Rowlands is a Research Analyst with hi-tech analyst house Juniper Research, which has published the industry’s benchmark reports
and forecasts on mobile gambling since 2003. Siân studied Maths with Management at the University of Exeter, before becoming a
specialist within Juniper’s Contents & Application Research Programme. She has recently authored the latest edition of Juniper’s Mobile
Gambling: Casinos, Lotteries & Betting report, which identified the key trends, competitive environment and forecasts for the mobile
gambling industry. Her other recent reports include Mobile Advertising: In-App, Mobile Internet & Messaging Strategies, Mobile Adult
Content: Monetisation, Technologies & Legislation and Future App Stores: Discovery, Monetisation & Ecosystem Analysis.
> Dawid Myslinski - Corporate Finance Advisor - Redeye
Dawid Myslinski has covered the online gaming industry as a financial analyst since 2005. Since then Dawid has established a comprehensive
network among savvy investors, senior management and entrepreneurs in the industry. Dawid’s network encompasses both listed and private
companies, in Sweden and internationally. Alongside his financial expertize Dawid has a long record of assignments as moderator, columnist,
panelist and organizer of gaming industry events, such as the yearly Redeye Gaming Seminar.
> Andrew Gellatly - Head of GC Research Services - Gambling Compliance
Andrew Gellatly - Andrew Gellatly was part of the founding management team of Gambling Compliance in 2006 and is now head of global
research services. Before that had an extensive background in covering technology, gambling and sport. He wrote the Financial Times special
report on the global gaming industry and has been a regular FT contributor on sport, gaming and technology for FT Digital Business. He has
chaired and spoken at gambling conferences worldwide including GlobalGamingExpo (G2E), the Global I-Gaming Summit (GiGSE), The
Gaming Executive Summit (GES) and the International Casino Exhibition (ICE).
> Craig Hepburn - Global Director of Social and Digital Media - Nokia
Craig is Global Director of Digital & Social Media at Nokia, responsible for leading a world class digital and social media strategy for the world’s
largest mobile phone manufacturer. Heading a team of highly skilled experts who drive the center of digital media excellence and ensure a highest
standard of strategic digital execution along with the creation of a companywide social media framework focused on transforming Nokia into a
truly social brand experience through digital innovation and social business design.
> Morten Ronde - Chief Executive - DOGA
With over 12 years of experience from the private and public sector Morten is Chief Executive of the Danish Online Gambling Association
(DOGA), a trade association for online gambling in Denmark. Furthermore he is Executive Director of the International Association of Gaming
Advisors (IAGA) and Managing Director in the public affairs company Policy Action Denmark. Morten is a master of law from Copenhagen
University in 1999 and has served 12 years as legal counsel in the Danish State Lottery, Danske Spil, and later as legal counsel in the Danish
Gambling Authority in the Ministry of Taxation. Morten received the award “European Regulator of the Year” from the association “International
Masters of Gaming Law” in 2010.
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I-Gaming Forum 2014
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Media Partners 2014
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I N T E R A C T I V E
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INFORMATION
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