Exposure. Connections. Reach. MEDIA KIT

Transcription

2016
LAKE CHAMPLAIN REGIONAL
CHAMBER OF COMMERCE
MEDIA KIT
Exposure.
Connections.
Reach.
LET US
advertising
CONNECT YOU
WITH THE
RIGHT PEOPLE.
Sometimes it’s who you know that matters the most. Let us connect you with the right
people. Whether you are looking to engage with other local businesses or reach out-of-state
visitors, we have the best advertising avenues for you. Leverage our network of over 2,000
businesses that represent over 50,000 employees, or our established tourism platforms,
including Vermont.org (with over 1M impressions annually), Experience Burlington
Magazine, or a presence in one of our five Welcome Centers.
We work with your business by listening to your needs and creating custom solutions that
will provide maximum exposure and fit various budgets. We offer a variety of advertising
opportunities that include print, digital, email/social media, and more.
Please review the media kit for information about our advertising opportunities, and
let us know how we can help. If you’re seeking a creative, custom solution - let our team
brainstorm with you.
We are looking forward to working together and growing your business.
contact: marla woulf | marla@vermont.org | 802.863.3489 x234 | vermont.org
advertising
OUR AUDIENCE
We are proud of the network we have created, both here in Vermont and with visitors
traveling Vermont. Let us tell you a little bit about our reach and opportunities:
TOURISM:
Vermont welcomes about 13.7 million visitors who spend approximately $1.4 billion per
year. We know that reaching these visitors means thriving businesses and communities.
5.5 million Vermont visitors stay overnight in our hotels, B&Bs and inns, and spend over
$430M on lodging. Over $400M are spent on food and beverage, $300M on recreation and
$220M on shopping annually.*
The Lake Champlain Regional Chamber of Commerce has positioned itself as a leader
in reaching Vermont visitors, whether on the road, at the airport or online. Our six area
Welcome Centers see over 1 million visitors per year, we distribute over 100,000 magazines,
and our website has well-over 1 million page views.
BUSINESS COMMUNITY:
With over 2,000 business and non-profit members representing more than 50,000 business
people and decision makers in the Lake Champlain region, we can connect you with the
right people quickly. Be an event sponsor, share news or promotions in our e-newsletters,
or drive traffic to your door with our B2B discount program.
*State of Vermont Tourism stats provided by Agency of Commerce & Community Development
advertising
WELCOME CENTERS
ALBURGH
GEORGIA S.
GEORGIA N.
BURLINGTON
WATERFRONT
WILLISTON N.
Advertising space is available in our six
Welcome Centers, which are strategically
placed to capture visitors traveling to the
greater Burlington area, or through the
greater Burlington area. Our Welcome
Centers see over 1 million visitors,
and serve over 170,000 cups of Green
Mountain Coffee Roasters coffee per
year.
Visitors in our Welcome Centers
are often looking for places to stay,
restaurants to dine in, places to shop
and area attractions. Let our Welcome
Centers drive visitors to your door...
WILLISTON S.
WELCOME CENTERS
advertising
PRICING
LOCATION
VISITORS
MEMBER
NONMEMBER
Williston North - I89
LOCATION
VISITORS
MEMBER
NONMEMBER
Williston South - I89
Brochure Distribution
$60
$75
18”x24” Kiosk Display*
$1,200
$1,380
18”x24” Kiosk Display*
$1,200
N/A
$1,500
N/A
350,000
24”x36” Framed Poster*
Phone Bank Listing
Georgia South - - I89
22”x48” Display Board (w/
brochure holder)*
95,200
$60
$75
$1,200
$1,380
18”x24” Framed Poster
96,000
Outdoor Retractable Banner
22”x48” Display Board (w/
brochure holder)*
240,000
estimated
foot traffic
$500
$575
$750
N/A
$1,200
N/A
$75
$1,380
$60
$75
75,000
$1,200
$1,380
$60
$75
$200
$230
Alburgh
Framed Poster
30,000
24”x36” Framed Poster
Restrooms
$60
$1,200
Georgia North - I89
Burlington Waterfront
(Memorial Day - Columbus Day)
250,000
20,000
*Brochure distribution included with purchase of
a poster/display kiosk. Additional costs for design
review by state approved vendor and printing. Please
review the design process and specs.
Brochures for stocking should be delivered to:
Attn: Matt Borden, 60 Main Street, Suite 100,
Burlington, VT 05401
MULTIPLE SITE DISCOUNTS AVAILABLE FOR
POSTERS & BROCHURES.
VERMONT.ORG
advertising
Our website, Vermont.org, is a powerful advertising platform with over 1 million page views
per year and over 250,000 users. Roughly 50% of our traffic is from New England, bringing
in visitors from Massachusettes, Connecticut, New Hampshire and Maine, and over 19%
is from New York and New Jersey, and 10% from Quebec, Canada. Visitors are looking for
places to stay, restaurants to dine in, places to shop and area attractions, making Vermont.
org a popular place to showcase your business.
We offer a suite of online advertising options to drive traffic to your business and increase
your leads.
ONLINE ADVERTISING - MEMBERS ONLY
Enhanced Listings
Preferred Placements
Tile Advertisements
Web Page Sponsorships
Videos
Make your listing stand out - include your logo or a photo, short description, and more.
$50 per year.
Get the most exposure for referrals by being one of the top listings on the page!
Please inquire for pricing.
$250 per 25,000 impressions
Page sponsorships starting at $250 per quarter.
Please inquire for pricing.
BLOG - MEMBERS ONLY
The Lake Champlain Regional Chamber of Commerce publishes a blog for business members and tourists. The blog is
distributed through the appropriate social media channels as well. We highlight local businesses, share business and local
news, and also highlight area attractions, activities and more. We also welcome contributing member blogs. Please inquire
for more information and pricing.
DIGITAL MARKETING
advertising
Email and Social Media marketing are two of the most effective ways to reach your target
audience, communicate your message and drive results. If you are looking to increase brand
awareness, drive traffic to your website, increase leads, or send out announcements (like a
sale, grand opening or event), consider working with the Chamber to reach our established
network of business and tourism contacts. Email and social media marketing is costeffective, easily shareable and a great way to grow your own network!
EMAIL MARKETING
Distribution
Audience
Members
Non-Members
Chamber Weekly
5,000
Business Members
$100
N/A
Community Events Blast
3,500
Business Members
FREE - as available
N/A
Legislative Update
4,600
Business Members
$300 - 1 Week
$450 - 2 Weeks
N/A
Vermont Quarterly
3,000
Vermont Visitors
$250
$288
BLOG - MEMBERS ONLY
The Lake Champlain Regional Chamber of Commerce publishes a blog for business members and tourists. The blog is
distributed through the appropriate social media channels as well. We highlight local businesses, share business and local
news, and also highlight area attractions, activities and more. We also welcome contributing member blogs. Please inquire
for more information and pricing.
SOCIAL MEDIA - MEMBERS ONLY
The Lake Champlain Regional Chamber of Commerce operates a number of social media accounts on different channels
(Facebook, Twitter, LinkedIn, Instagram) that have a variety of audiences, including business members and tourists. Please
inquire about how we can collaborate to create a custom social media campaign that will leverage our network to reach your
target audience.
Windjammer Inn
Conference Cent
1076 Williston Road, South Bu
802.863.1125 | www.bestwest
Settled in a unique lo
of Burlington, we a
Lake Champlain, UVM
UVM and many area
rooms, indoor and ou
Windjammer Restauran
pub, fitness center, ho
and airport shuttle m
perfect choice for bo
leisure travel. Exit 14E I
DoubleTree by Hi
Burlington
1117 Williston Road South Bu
802.658.0250 | www.doubletre
1.5 miles to Downto
block from University
Ground. Near FAHC, UV
St. Michael’s College
parking and air
Complimentary Wi-Fi a
guestrooms. Suites ava
20 | WWW.VERMONT.ORG
LEVERAGE OUR NETWORK
advertising
With over 2,000 business members that represent over 50,000 employees in the greater
Burlington area and beyond, the Lake Champlain Regional Chamber network is ready to
work for you! Whether you’re seeking to build your identity, generate leads, or highlight
your corporate responsibility initiatives, allow the Chamber to help carry your message to
all of our member companies. Contact us to build a custom campaign around your target
audience and accomplish your specific goals and objectives.
Distribution
Members
Non-Members
MAIN STREET NEWS - printed bi-monthly and mailed to over 1,500 CEOs, Vice Presidents, Marketing Directors and
employees at every Chamber member organization
MSN Full Page Ad - 8.5”x11”
1,500
$800
N/A
MSN 1/2 Page Ad - 7”x4.5”
1,500
$500
N/A
MSN 1/4 Page Ad - 3.75”x4.1875”
1,500
$300
N/A
MSN Inserts - 8.5”x11” folded or 8.5”x5.5”
1,500
$350
N/A
MSN Inserts Bundle (3 - $50 Savings) or
(6 - $200 Savings)
1,500
3 for $1,000
6 for $2,000
N/A
Mailing Lists Available
-
Please inquire for
pricing.
N/A
Chamber Weekly Email
4,000
$100
N/A
Chamber Community Events Blast
(bi-weekly)
3,500
FREE
N/A
Blog & Social Media
The Lake Champlain Regional Chamber of Commerce highlights local
businesses, shares business and local news, and more in our blog and
on social media. We can design specific campaigns, and also welcome
member contributions. Please inquire for more information and pricing.
n&
ter
urlington
tern.com/windjammerinn
ocation just south
are minutes from
M Medical Center,
a attractions. 158
utdoor pools, The
nt and Upper Deck
ot breakfast buffet
make our hotel the
oth corporate and
I-89.
ilton
urlington
eehotelburlington.com
own Burlington. 1
y Mall and Higher
VM, Champlain and
es. Complimentary
rport shuttle.
and refrigerators in
ailable with
Green Mountain Suites Hotel
401 Dorset St, Burlington
802.860.1212 | www.greenmountainsuites.com
Experience all the charm of a boutique
Vermont Country Inn. Finely-appointed
Suites feature fully equipped kitchen,
spacious living room and separate
bedroom(s). Amenities include Fireside
Breakfast served daily, Fireside Reception
weekday evenings with craft beer, wine
and Dinner. Free WIFI, state-of-the-art
exercise facility, indoor swimming pool &
Jacuzzi and much more!
Holiday Inn Express
1720 Shelburne Road, South Burlington
802.860.6000 | www.hiexpressburlington.com
Less than 4 miles to Church St, UVM, &
Lake Champlain Waterfront. Beautifully
appointed guestrooms. Free “Express
Start” hot breakfast buffet. Indoor pool
& fitness center. Shelburne Museum
discounts.
P.O Box 326, Shelburne
802.985.3258 | www.urpampered.com
A creatively renovated Vermont barn
outside Shelburne Village, featured in
House & Garden magazine. Whimsical
gardens and a gourmet country breakfast
make for fond memories of your stay.
See the "bed" in our flower garden and
the water garden in our silo pit. Enjoy
our small, quiet atmosphere at moderate
prices.
99 Inn Road, Shelburne
802.985.8498 | www.shelburnefarms.org/staydineBURLINGTON BOROUGHS
The Inn at Shelburne Farms on the shores of Lake
Champlain was originally the 19th-century country
home of Dr. William Seward and Lila Vanderbilt Webb.
Restored in 1987, the inn today retains its historic
character and continues the tradition of warmth,
informal elegance and hospitality enjoyed by guests
for more than a century.
local
The Vibe of Burlington Boroughs
www.langhouse.com
Bur lington, VT
elegant
5347 Shelburne Rd, Shelburne
802.999.6236 | www.heartofthevillageinn.com
This gorgeous historic 1886 Queen Anne
building with an adjacent Carriage House
built in 1887 offers a variety of heated
and air conditioned individually decorated
rooms, all with private bathrooms, TVs,
and WiFi access throughout the property.
Major renovations made between 1997
and 2015 have bridged the historic charm
with modern conveniences.
2016/2017
Experience
Burlingt
on
convenient
VERMONT AND BEYOND
LangHouse-EXBurl-final.indd 1
360 Main St, Burlington
802.652.2500 | www.langhouse.com
Historic home with 11 guest rooms, all with private
en-suite bathrooms, period furnishings and distinctive
décor. Leisure and business guests enjoy Victorian
elegance and contemporary amenities including
delectable breakfast fare, plush robes, wireless
Internet, AC and cable TV, and free parking. Wine,
craft beer and ciders for purchase. Close to the Church
Street Marketplace, UVM, Champlain, hospital and
waterfront. $139-289.
Downtown - Thriving and energetic, the heart of the city is com-
prised of historic homes and inns as well as revered local storefronts
amid new and renovated streets of commerce and culture. The
downtown area is concentrated and easily walkable: you’ll readily
find shopping, arts and history, lodging and nightlife to enjoy.
Colchester, VT
Take a walk around the pond, or get out on the water for
some fishing. Just a few miles outside of town, this is a
well kept secret!
The South End Arts District - Growing by the day, what used to
have a more “industrial” feel, is now a neighborhood more tech and
creative businesses, plus artists, brewers, makers and chocolatiers
call home. In fact, the proper street name for the main hub of activity
is Pine Street, but lately, it’s lovingly referred to by locals at “Pint
Street.” Be sure to hop to the annual Art Hop in September and
on-going food truck-arts parties throughout the year.
Top10
Selfie Spots
Fun Vermont Facts
Au Vermont
Steven Mease Photography
A (Satur)Day in the Life of
3 Fascinating Vermonters
1076 Williston Road, South Burlington
802.863.1125 or 800.371.1125
www.bestwestern.com/windjammerinn
1-866-337-1616 |
south burlington, vt 05403
Lake Champlain Regional Chamber of Commerce
www.vermont.org | 802.863.3489
The North End - Skirting downtown and the waterfront, the North
|
greenmountainsuites.com
WWW.VERMONT.ORG | 21
48 | WWW.VERMONT.ORG
FLY
Steven Mease Photography
The New North End - Catch the rec path or drive along North
Avenue into the New North End, and you’ll find calm mid- 1900’s
developed residential neighborhoods and low-key shopping plazas,
the Ethan Allen Homestead and a series of beaches perfect for a
quiet paddle or lakeside picnic. Head to North Beach for rentals and
camping, head to Leddy for more privacy and their year-round ice
rink.
Visible Size (WxH)
Design Spec. including .125”
bleed around all sides (WxH)
Members
Non-Members
Full Page - 8” x 10.875”
8.25”x11.125”
$2,100
$2,415
2/3 Page - 4.875”x10.5”
5.125”x11.125”
$1,450
$1,668
1/2 Page - 6.875”x4.875”
7.125”x5.125”
$1,275
$1,466
1/3 Page - 4.625”x4.875”
4.875”x5.125”
$750
$863
1/6 Page - 2.25”x4.875”
2.5”x5.125”
$425
$489
Event Listing
Name of event, location, phone,
website, 30 word description
$150
$173
Business Listing
Business Name, location, phone,
website, 30 word description
$300
$345
Multiple Listing
Have your listing appear in multiple categories
$100
N/A
Include a Photo or Logo
Add image next to your listing.
Hi-res (300 dpi) only.
$100
N/A
EVENT & BUSINESS LISTINGS
Specifications: A reservation form must be filled out and returned to the Chamber, Attn: Experience
Burlington Advertising. All artwork is required to be four-color, hi-res Adobe Acrobat PDF or PDFX/1a file format with with a .125” bleed on all sides and all fonts and images embedded. Embedded
images must be a minimum of 266 ppi and color images must be CMYK.
THE ISLAND LINE T
Burlington/Colcheste
Walk, run, or bike on this 14 mile ra
all the way to the Champl
RED ROCKS PAR
South Burlington,
Offers a quieter pace for beach pic
There is scenic overlooks and 2.5 m
for hiking and jogg
TRAVEL EL
44.4719oN 7
Your Ticket to Paradise.
Escape Now.
LOW FARES
RELIABLE SERVICE
TOP DESTINATIONS
Experience Burlington Magazine is the area’s premier tourism publication that highlights
everything there is to see and do in the Lake Champlain region and beyond. With over
100,000 copies distributed in over 100 locations - including Vermont & New York Welcome
Centers, the Burlington International Airport, local hotels, resturants and other attractions
- Experience Burlington offers tremendous exposure for your business.
4-COLOR ADVERTISEMENT
THE INTERVALE CEN
Burlington, VT
The largest urban agricultural farmin
they also allow multi-use on its dirt r
walkers and runners share the trai
follow the Winooski River to the h
Homestead.
BTV
EXPERIENCE
BURLINGTON
End is home to Burlington’s most diverse populations and from the
wide array of ethnic eateries and markets, multi-cultural traditional
garb seen and languages spoken along North Street, it is clearly evident and enthusiastically embraced. The North End is also home to
The Intervale, a vast community garden and agricultural space that
serves as a major community hub for growers from all backgrounds,
new immigrants to fifth generation farmer Vermonters.
Choose Your
Own VT
Adventure
Windjammer Inn
& Conference Center
Each Best Western® branded hotel
is independently owned and operated.
NIQUETTE BAY STATE PARK
Colchester, VT
A pet-friendly destination with hiking trails, beach access
and scenic vistas just a short drive north of Burlington.
COLCHESTER POND
scene. Expect to see urban revitalization, open green spaces and
remnants of an industrial and logging era next to skate parks,
beach-goers and science centers. From Oakledge Park to the
Winooski Bridge, a tour by bicycle offers a spectacular look at the
city’s waterfront history.
What's Brewing in
BTV and Beyond
Bienvenue
• Indoor & Outdoor
Pools
• Windjammer Restaurant
& Upper Deck Pub
• Free Airport Shuttle
• Complimentary
Continental Breakfast
MOUNT PHILO STATE PARK
Charlotte, VT
With panoramic views of Lake Champlain and the
Adirondack Mountains in New York, this quick hike is a
30 minute drive from Burlington and fun for the whole
family.
The Waterfront - A thriving rec path, festivals and water sports
2/26/16 2:22 PM
Top10
Maple Havens
Amenities
OUTDOORS WHILE IN TOWN
Vermont is an outdoor lover’s dream. Even in our biggest city, opportunities abound to get out
breathtaking views are available in as little as a 30 minute drive.
Like Vermonters themselves, there’s not one defining characteristic
or trait that encompasses Burlington, aka #BTV as a whole. The city
itself is built of many thriving districts, boroughs, and nearby communities. Here’s a quick glimpse at what you can expect when visiting
these parts:
Lang House on Main Street
877-919-9799
Heart of the Village Inn
advertising
G
heated pool, hot tub and sundeck.
WWW.BTV
sponsorship
SPONSOR AN EVENT
The Lake Champlain Regional Chamber of Commerce hosts dozens of events every year, from
our popular Annual Dinner gala to educational seminars, informal networking meet ups to
those featuring elected officials. In addition to events, we have many opportunities to market
to young professionals, entrepreneurs, businesses of all sizes, and more, with prices starting as
little as $250.
Chamber Networking & Annual Dinner
Corporate Sponsorship of Annual Dinner $3,000 (includes table for ten)
Host a Monthly Networking Event (cost varies)
Member Special Event Sponsor (cost varies)
Chamber Challenge Golf Tournament (opportunities starting at $250)
New Audiences
LaunchVT, Vermont’s Entrepreneurial Community Initiative ($500-$10,000)
Burlington Young Professionals (opportunities starting at $250)
Small Business Summit (booth space starting at $350 | sponsorship at $1,500)
Legislative Advocacy (opportunities starting at $250)
Support Education and Training
Leadership Champlain (opportunities starting at $500)
Youth Career and Leadership programs (opportunities starting at $1,000)
Vermont Council on World Affairs (opportunities starting at $500)
Vermont Convention Bureau (cost varies)

Exposure. Connections. Reach. MEDIA KIT

Transcription

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