report for 2010 (PDF format)

Transcription

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DOBRE INICIJAVITE ZA BOLJU BUDUĆNOST
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The annual report presents the socially responsible
activities launched and supported by Telenor d.o.o. and
the Telenor Foundation in 2010.
All the photos in the catalogue were taken in the course
of the projects that Telenor d.o.o. and the Telenor
Foundation were involved in, or are photos from the
archives of Telenor or its partners.
The Report is printed on recycled paper and in a limited
print run, pursuant to the Company’s environmental
protection policy.
For additional information on Telenor’s socially
responsible activities visit the official website
www.telenor.rs./fondacija.
Corporate
Responsibility
Diary
2010
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8 Responsibility that Connects
42 Let Everybody Read
INTRODUCTION
43 Facilitating Graduation
11 Internet – A Safe Place for Learning and Playing
44 Talking Also Helps
12 Open-air Internet
46 Their Handiwork
14 Click Safely
47 Places in the Heart
17 Green Actions for Healing the Planet
49 Children without Parental Care are not Alone
18 Energy of the Wind and Sun
20 Innovations for a Cleaner Future
50 For Sports Victories
51 Together to the Top
21 On the Same Mission
52 Europe for All
22 Get Planetwise! Recycle
53 Safe Roof Overhead
24 Earth Hour
55 Help When it is Most Needed
27 Investment in Young Talents
28 Awards for the Best Graduate Students
29 Student Entrepreneurship Camp
30 Keeping Up with the Times
56 Telenor Humanitarian Numbers
59 Friends of the Arts
60 12 Codes
31 For Protection of Children’s Rights
61 Partner of the Creativity and Innovation Festival
32 Straight A’s for Petnica
63 One Good Turn Deserves Another
35 Differences that Connect
64 Award for Corporate Responsibility
36 Enable
64 High Ranking According to Sustainability Indexes
38 Socializing without Borders
65 Acknowledgement of Fighting against Discrimination
40 Different View of Belgrade
67 About the Telenor Foundation
41 Sounds that Enhance Life
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INTRODUCTION
Responsibility
that Connects
Our services enable people and facilitate the
We start 2011 determined to continue developing
work and functioning of individuals and groups,
successful support programs and to initiate new ones,
which is why we often include them in assistance
primarily focused on socially vulnerable groups. We
programs. Our commitment to health and safety
will strive to apply fresh and intelligent ideas, guided
protection on the job, respecting individuals, their
by the vision of a better future for the community and
rights and community and environmental care are
the responsibility to invest in society and relentlessly
the basic values of our Health, Safety, Security and
drive it forward.
Environment (HSSE) system.
At the same time, we want our social responsibility
to be based on innovative partnerships, bold
initiatives, development of community potentials,
and establishment of a balance between market
demands, social needs and preservation of the
An exciting year is behind us. During these twelve months we
launched and supported more than 30 socially responsible
projects. Taking into account the needs of the Serbian society,
our activities targeted Internet child safety, environmental
protection, various forms of assistance for socially responsible
organizations, and improving the position of vulnerable groups.
The focus of the projects, which we implemented in 2010
with more than 50 partner organizations, was on education,
professional development for youths, as well as support to
cultural production and the development of art market.
Care for people lies at the very foundation of our operations. We
demonstrate this in internal communication, in our customer
relations, with business partners, and in our cooperation with the
society at large. Our approach to social responsibility represents
a combination of three corporate values – enabling, security and
protection.
environment. In problem solving we also rely on
our own capacities, technology and knowledge
of our employees, which are the pillars of most of
our projects. Furthermore, we have organized an
internal competition and in pursuing the ideas of our
colleagues, we have implemented several projects for
improving lives in local communities.
Kjell-Morten Johnsen
TELENOR SERBIA CEO
Kjell-Morten Johnsen CEO
RESPONSIBILITY THAT CONNECTS
RESPONSIBILITY THAT CONNECTS
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Internet – A Safe
Place for Learning
and Playing
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We’re opening new Internet parks in Serbia
The fact that Internet parks have become one of our most
INTERNET – A SAFE PLACE FOR LEARNING AND PLAYING
OPEN-AIR INTERNET
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recognizable actions is confirmed by the survey carried out
in October 2010, by the Synovate Serbia agency for market,
media and public opinion research. The polled citizens rated
Telenor Internet Parks as an excellent and original idea,
identifying them as a valuable contribution to the local
community.
In addition to the Internet parks, we continued our involvement in the promotion and popularization of Internet use in
Serbia through other projects. With the aim of increasing the
number of youths that are involved in modern communications we developed the Internet for All project, with the Vračar
Municipality Youth Office in Belgrade, and started providing
Internet access to schools in Vračar. At the beginning of the
campaign computers and free Telenor Internet were provided
to the 3rd and 14th Belgrade High Schools, the GSP Technical
School, the Architectural Technical School, the Josip Slavenski Music School, and the Dušan Dugalić Primary School for
ASSISTANT MAYOR OF BELGRADE ALEKSANDAR ŠAPIĆ AND TELENOR CFO GABOR KOCSIS
Internet available to everyone at any moment – this
from modern and fast communication in parks in their
was our vision when we launched the Internet Parks
cities. The Internet connections are wireless and free.
campaign in 2008, the first of its kind in the region.
Depending on the location, the parks work year-round
Since then Telenor Internet parks have sprung up across
or with a break during the winter. Telenor provided the
Serbia. Today the residents of Belgrade, Novi Sad,
equipment for the Internet parks and is in charge of
Niš, Kragujevac, Kraljevo, Kruševac, Užice, Subotica,
their maintenance.
Children with Developmental Disabilities.
TELENOR FOUNDATION MANAGER ANA KRSTIĆ
AND CITY COUNCIL MEMBER MIROSLAV ČUČKOVIĆ
“As a company that
supports socially
responsible programs
and initiatives, we
want everyone to have
the opportunity to
timely join in modern
communications and
to master use of new
technologies that they will
need in the future.”
Smederevo, Valjevo, Novi Pazar and Bor can benefit
Telenor internet 2009/2010.
Sandra Štajner
TELENOR SERBIA CCO
26 parks in 12 cities
in Serbia got free Telenor Internet.
OPEN-AIR INTERNET
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Click Safely
Campaign for online child safety
ONLINE CHILD SAFETY POLL, CONDUCTED BY EBART
MEDIA DOCUMENTATION
Respondents were the ages 18 and under
30% responded that they had had at last
one negative experience online or that they know a
person that has had a bad experience
More than 40% are concerned over the possibility of impersonation online
More than 90% have a Facebook profile
More than 60% have persons that they
don’t know among their Facebook “friends”, whom
they regularly chat with, even exchange photographs.
*January 2010
*Ebart Media Documentation
“Both children and parents
benefit greatly from
telecommunications today.
Children are passionate
computer and mobile
telephone users. However, it
is necessary to provide them
with guidance and protection.
Child safety is our first concern
and this is why we have
to do everything possible
to limit the distribution of
objectionable content.”
Kjell-Morten Johnsen
TELENOR SERBIA CEO
The disturbing conclusions from the Ebart study
We are also working on the design and
on online child safety urged the Ministry of
implementation of filters for mobile telephones and
Telecommunications and Information Society of
computers, aimed at prevention of child abuse. The
the Republic of Serbia to step up its Click Safely
function of the filters is to block access to websites
campaign.
that are linked to child pornography. Telenor is the
pioneer in this area and the first telecommunications
As one of the partners in the project, the Telenor
operator in the world to collaborate with security
company provided equipment worth around RSD 1.5
services in devising such filters.
million. Our experts took part in debates that were
organized at schools throughout Serbia, providing
practical advice on how to increase online safety.
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Green Actions for
Healing the Planet
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The first base station in
Serbia to use renewable
energy sources
In June 2010, the first base station in
Serbia to use wind and solar energy, part
of the Telenor company network, went into
operation in the town of Pločice, in the Kovin
municipality. By using renewable energy
sources for powering the telecommunications
network, this base station saves up to
50 percent of the electricity it uses. In
addition to installing solar panels and a
wind generator, a special system for battery
cooling also contributes to the increase
in energy efficiency and the reduction in
THE BASE STATION IN PLOČICA
carbon dioxide emission. This environmental
pilot project is the first in a series of “green”
investments by our company in the field of
telecommunications network power supply.
In addition to being supported by the Ministry
of Environment and Spatial Planning, the
project also involved local experts who
designed the hybrid solar and wind system
and supervised the installation.
SOLAR PANELS AT THE BASE STATION
MINISTER OF THE ENVIRONMENT AND
SPATIAL PLANNING OLIVER DULIĆ AND
TELENOR CEO KJELL-MORTEN JOHNSEN
THE BASE STATION IN PLOČICA
“Worldwide Telenor
operates according to
high environmental
standards. It is our
desire and goal
to be the Serbian
leader not only in
telecommunications but
also in environmental
protection. By
introducing such
a base station we
wish to encourage
environmental
awareness among
other companies and to
provide a good example
in the struggle for
the protection of the
environment.”
Ivana Vranjican
ENVIRONMENTAL MANAGER
AT TELENOR SERBIA
GREEN ACTIONS FOR HEALING THE PLANET
ENERGY OF THE WIND AND SUN
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Innovations for a Cleaner Future
Environmental protection is part of our daily operations
With the aim of reducing harmful environmental
Telenor has also made an important step
impact, we started applying the ISO 14001
in responsible waste management. In June
standard - Environmental Management
2010 we introduced waste sorting at our
Systems. This system was established
headquarters in Novi Beograd. We installed bins
on account of to the need to protect the
for various types of waste (paper, plastic and
environment that companies operate in.
aluminum), and employees joined the recycling
On the Same Mission
Roundtable on climate change and the role of companies
process.
In 2010 our company received
the Green Frog Award for the
second time, for its annual report
on sustainable development in
Hungary, Serbia, Slovenia, Croatia,
Bosnia and Herzegovina, FYROM
and Montenegro.
REPRESENTATIVES OF THE BUSINESS, GOVERNMENTAL AND NONGOVERNMENTAL SECTORS, AT THE CLIMATE CHANGE CONFERENCE AT TELENOR
In order to motivate other companies to care for the
environment, we organized a roundtable on climate
changes and the role of companies in resolving
the issue of pollution and global warming. Around
50 participants, representatives of the media,
governmental and nongovernmental organizations,
and the most influential companies in Serbia, took part
in the discussion, which was held at the Telenor offices
in Belgrade. Important conclusions were adopted and
concrete steps for companies were presented, along
with relevant social and political elements, aimed at
reducing the impact of climate change.
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Get Planetwise! Recycle
Action for raising awareness of waste sorting and recycling
TELENOR ENVIRONMENTAL PROJECTS MANAGER IVANA VRANJICAN
Our company joined the Get Planetwise! Recycle campaign,
The Get Planetwise! Recycle campaign reached
which was initiated by the Balkan Community Initiatives
21 towns in Serbia
10,000 people took part in the campaign
During the action 580 kilograms of waste was
Fund (BCIF) and which is implemented by the Green List
of Serbia. The campaign, which aims to contribute to
resolving the issue of communal waste, included several
environmental actions (such as education and raising public
awareness about primary waste selection, installing bins
for waste selection, etc.) in cities in Serbia, a bike caravan
and celebration of World Environment Day, on June 5 in
Kalemegdan Park.
Our Foundation contributed by collecting old telephones
for recycling, as part of the events in Valjevo, Niš, Kruševac,
Vranje and Belgrade. Also, new models of mobile devices,
made of recycled materials were on display at our booths.
collected and sent for recycling
*source: BCIF
Year: 2010
PLANETIZED CITIES OF SERBIA:
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Earth Hour
Telenor part of global initiative for climate
change control
Our company supported the World Wide
Fund for Nature’s global initiative Earth Hour,
which emphasized the issue of global changes
worldwide. In support of this action, at 8.30 p.m. on
March 27, the lights and neon sign were turned off
on our administrative building in Novi Beograd and
in shops throughout Serbia.
Around a
billion people in more than 1,000 cities
worldwide turned off their lights for an hour.
saved 75.61 KwH of energy in the action,
therefore sparing the planet of 0.055 tons of CO2
Telenor
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Investment
in Young Talents
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Awards for Best Graduate Students
Student
Entrepreneurship Camp
Prof. Dr. Ilija Stojanović Awards presented
THE AWARD CEREMONY AT THE FACULTY OF ELECTRICAL ENGINEERING IN BELGRADE
SRĐAN DANKULOV, TELENOR TECHNOLOGY PLANNING DIRECTOR
A WORKSHOP FOR CAMP PARTICIPANTS
Training for modern and independent business
The Prof. Dr. Ilija Stojanović Award was founded by the
As was the case in previous years, the authors of the best
Telenor Foundation in 2007, in honor of Ilija Stojanović,
student papers at the TELFOR 2010 conference and the
academic and esteemed university professor, a pioneer
authors of the best professional paper published in a
The student entrepreneurship camp, with the theme
of modern telecommunications in Serbia. This Award
distinguished international journal also received Awards.
being marketing and sales, was held for the fourth
was presented again in 2010 to the best electrical
Branko Brkljač received an Award for his paper “Human
time in Sutomore, Montenegro, under the auspices
engineering students and graduates. In previous years
Detection on Images by Applying HOG-LBT Features and
of the Norwegian organization Business Innovation
it was presented to graduates from the Faculty of
SVM Classifiers”, Nikola Šobajić and Andrej Savić for the
Programs, and with support from Telenor. The camp
Electrical Engineering in Belgrade, while this year the
paper “Comparison of Event-Related Desynchronization
program aims to develop skills necessary for running
collaboration was expanded to include the universities
During Self-Paced Movement and When Playing
an independent business in the modern business
in Niš and Novi Sad. Therefore award-winner Srđan
Nintendo Wii Games”, and Milomir Petrović for the
environment.
Stevanetić is from the Faculty of Electrical Engineering
paper “Impact of Unwanted Coupling on Characteristics
in Belgrade, Mladen Jončić is from the Faculty of
of Meander Chebyshev Transformer Impedance”. The
Through a joint effort Telenor Serbia and Telenor
Electronics in Niš, and Aleksandar Minja is from the
prize for the best professional paper published in a
Montenegro contributed to the organization of
Faculty of Technical Sciences in Novi Sad. In addition
distinguished international journal went to Dejan
the camp by providing portable computers and an
to cash prizes, the students also received portable
Vukobratović and Vojin Šenk, for the paper “Evaluation
Internet connection to the participants. At the end of
computers and free Internet access.
and Design of Irregular LDPC Codes Using ACE Spectrum”
the camp the computers were donated to secondary
schools from Kragujevac, Paraćin, Topola and
“We are pleased that this year students from Novi Sad and Niš also received awards.
This is the best indicator that young people are making a greater effort and that
they want to show how much they’ve learned, but also how much they want to move
ahead. We want them to have good conditions even after they finish their studies,
and to expand their knowledge in Serbia, as well as to continue scientific and
creative work.” Srđan Dankulov, TECHNOLOGY PLANNING DIRECTOR AT TELENOR
Belgrade, which took part in the camp.
INVESTMENT IN YOUNG TALENTS
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Keeping Up with the Times
For Protection of Children’s Rights
Improving classes at the telecommunications laboratory
Children’s rights Master’s studies
STUDENTS TEST NEW DEVICE
Thanks to Telenor, the Chair for
Telecommunications and Signal Processing at
the Faculty of Technical Sciences in Novi Sad
has provided a variety of telecommunications
experiments for its students, which has
modernized classes and made it possible for a
large number of students to complete lab work.
The donation by our company consists of six
training Emona Telecoms Trainer 101 – ETT101
systems, which offer a wide range of experiments
on a compact board, and which can be used in
ten different subjects.
“We wanted to contribute
to the development and
wellbeing of the children and
their rights in Serbia and the
region. This implies improving
the human and organizational
capacities in this area.”
Prof. Dr Nevena Vučković Šahović
PROFESSOR AT THE FACULTY OF LAW UU BELGRADE,
THE FOUNDER AND MEMBER OF THE CHILD RIGHTS
CENTER BOD.
EMONA TELECOMS TRAINER 101 – ETT101
The Faculty of Law at the Union University in Belgrade
is offering a special Master’s studies program in the
field of children’s rights protection. The aim of the
studies is to expand the network of experts, through
education and advanced training of professionals, who
can ensure the exercising of children’s rights in Serbia.
The Telenor Foundation provided scholarships for two
students in this Master’s program.
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Straight A’s for Petnica
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Strategic partners of young researchers
The core activity at Petnica is educational support
for young people interested in science and
technology, supporting schools that aim to develop
quality and modern scientific education, as well as
support for teachers who want to improve the quality
of teaching.
The Telenor Foundation has been a strategic partner
of the Petnica Research Station and member of the
Petnica Fund for the past four years. Among other
things, we support individual topical projects and
Petnica activities, we provide financial support for
projects and supply necessary equipment, and our
experts give lectures in various fields. In 2010 part
of the funding was directed at launching a new
teaching laboratory for geoarcheology.
A PETNICA SEMINAR PARTICIPANT
“The Petnica Research Station could not survive if it didn’t
have clear and concrete support from the leading technology
industries. Telenor’s support allows us to exceed the quality
of obsolete educational systems by offering encouraging
and innovative ideas to the best of the best. This investment
represents a necessary encouragement to programs that are
bold and future-oriented, which focus on the most important
development potential in Serbia – smart and ambitious young
people.”
Vigor Majić
DIRECTOR OF THE PETNICA RESEARCH STATION
Youths from more than
300 schools from all
across Serbia are involved in the Petnica Research Station
115 camps, courses,
seminars and conferences
Around 2,300 youths, ages 13 to 19, took part in
Activities include around
the work of Petnica in 2010
200 independent and
group projects were completed
More than
More than 70 of the best works were presented at the
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Differences
that Connect
MEDIATOR TRAINING AT TELENOR
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Facilitating the work of
Roma healthcare mediators
We donated equipment – portable computers
As part of the campaign for improving the
and communication with the institutions, and
health and quality of life of the Roma popu-
we trained them to use the equipment. The
lation in Serbia, which the Serbian Ministry
mediators also received mobile telephones
of Health launched in 2008, more than 60
from our company and free tariff packages for
young Roma healthcare mediators in 50
communication among themselves and with
cities have been disseminating information
the families that they are helping.
and a program that simplifies the work of the
mediators in the field, as well as reporting
to members of the Roma community and
helping them to obtain personal documents
It is our intention to continue the work on
and to exercise the right to health care and
improving the living conditions of the Roma
social protection. Their role is to educate
people in the coming years, in collaboration
beneficiaries of the importance of regular
with our partners.
A MEDIATOR IN THE FIELD
healthcare, vaccination, proper nourishment, general hygiene and prevention of
diseases, as well as to collect information
about the Roma population and forward it
to the ministries of health, education, public
administration and local self-government,
labor and social policy, and other institutions
that can improve the position of members of
this community.
A MEDIATOR IN THE FIELD
60 mediators in 50 cities
60,353 visits have been made
19,869 Roma people have been registered
The project involves
Personal and healthcare documents have been provided for
In 2010 our company, in collaboration with
the Ministry of Health and UNICEF Serbia,
launched the Enable project, with the aim of
facilitating the communication and work of
3,368 people
4,766 children and adults have been vaccinated
514 pregnant women and
young mothers have been examined
396 children have been enrolled in school
the healthcare mediators.
* April-December 2010
* Source: Ministry of Health of the Republic of Serbia
DOBRE INICIJAVITE
DIFFERENCES
ZA BOLJU
THAT
BUDUĆNOST
CONNECT
ENABLE
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Social Club for Youths with
Developmental Disabilities
Children and youths with developmental
disabilities in Kragujevac have gained their first
social club, as part of the Vukašin Marković
Special School for Primary and Secondary
Education. This project is the product of the
collaboration between Telenor and the Center for
Quality Education, and the creative workshops
that are held at the Club involve youths with
developmental disabilities as well as their peers
from regular schools.
In addition to financial assistance, with also
took part in the renovation of the space, with
employees from all sectors of our Company being
involved in the implementation of the project. We
designed the interior, procured the equipment
and various materials for the Club’s activities. The
space was completely furnished, equipped with
appliances, computer equipment and educational
CREATIVE WORKSHOP
and entertainment material for the creative
workshops, which are adapted to meet the needs
A COMPUTER SCIENCE CLASSROOM
of children with developmental disabilities. We
donated computers, connected them into a
network and provided Internet access. Through
this project we continue to invest in the local
community and to improve the quality of life of
“One of the important
features of this project is
its self-sustainability, i.e.
the plan is for financial
responsibility to be
transferred from the
primary sources to other
sources. Since the Club
fully meets the goals laid
down in the action plan for
the children of the City of
Kragujevac, we believe that
it is significant that the City
took over further financing
of its activities.”
Jelena Čoko
socially vulnerable groups.
A BENEFICIARY OF THE CLUB
DIRECTOR OF THE CENTER
FOR QUALITY EDUCATION
DIFFERENCES THAT CONNECT
SOCIALIZING WITHOUT BORDERS
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Different View of Belgrade
Belgrade from the perspective of marginalized groups
ALTERNATIVE GUIDES ON A RIVERBOAT CRUISE
ALTERNATIVE GUIDES AT THE ETHNOGRAPHIC MUSEUM
The Belgrade: A Different View project
“The alternative guides have an
important educational role: in addition
to proving the public with cultural
information about Belgrade, they also
provide a personal experience of the
places, their poetics of comprehension,
different interpretations of the
common living space, and they also
indicate problems of inaccessibility
of certain streets and institutions,
unsuitable public transportation, social
intolerances and insufficient cultural,
work and educational inclusion of
persons with disabilities.”
presents a story about our capital through
the experiences of members of marginalized
groups. It is being implemented with
support from Telenor, the City of Belgrade,
the Tourist Organization of Belgrade, and
numerous art historians, artists and tourism
experts. The core of the project is the
training and engagement of “alternative
guides”, persons with disabilities and
members of marginalized groups, whose
encounters with fellow citizens and tourists
offer a different view of the attractions in
our capital. City tours with the “alternative
guides” are part of Belgrade’s tourism offer.
Telenor employees had the pleasure of
taking part in one such tour. This pioneering
project is unique worldwide and represents
an authentic Belgrade experience that
combines tourism and the social inclusion of
marginalized persons.
Dejan Atanacković
AUTHOR OF THE BELGRADE: A DIFFERENT VIEW PROJECT
Sounds that Enhance Life
The program at the Ilija M. Kolarac Foundation is
now available to persons with impaired hearing
At the initiative of the employees, Telenor
made a donation to the Ilija M. Kolarac
Foundation, consisting of a device that
amplifies sound, enabling persons with
impaired hearing to enjoy lectures and
concerts at Kolarac. This system amplifies
the sound source several times, enabling
persons with hearing aids to hear better,
without disturbing the other audience.
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Let Everybody Read
Facilitating Graduation
“Audio Library” for blind and
visually impaired students
Scholarships for students with disabilities
KJELL-MORTEN JOHNSEN PRESENTS SCHOLARSHIP
Telenor gave scholarships to two students
SCHOLARS WITH TELENOR CEO AND
MINISTER OF YOUTH AND SPORT
SNEŽANA MARKOVIĆ SAMARDŽIĆ
with disabilities, Sanja Ljubisavljević from
Lebane, from the Faculty of Special Education
and rehabilitation in Belgrade, and Margita
The Let Everybody Read project was launched in
The project was initiated by the Novi Sad
order to improve study conditions for students who
Association of Students with Disabilities, and the
have visual impairments. The aim is to create an
“audio library” is used by students in Novi Sad, as
“audio library” with recorded textbooks, which can
well as blind and visually impaired students at the
be used by blind and visually impaired students. So
University of Belgrade. The Telenor Foundation
far 80 books have been recorded, and the plan is to
joined this project in May 2010, as a partner.
include many more.
Joksimović from Požega, from the Faculty of
Organizational Sciences in Belgrade, under the
auspices of the Ministry of Youth and Sport,
and the Republic of Serbia Fund for Young
Talents. With these scholarships we helped
these hardworking young ladies to continue
their studies.
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Talking Also Helps
SOS hotline for advice, support, assistance
“We are one of the first organizations
in this part of Europe to have started
addressing the issue of violence
against women and children with
disabilities. Women with disabilities
rarely report cases of violence to
the police, primarily because they
are not considered credible in such
cases, and also because after being
reported to the police the violence
mainly increases drastically. This is
why we considered this an important
task. If we succeed in protecting
the victim in just one case, we have
already achieved something good.”
Lepojka Čarević Mitanovski
PRESIDENT OF THE …OUT OF CIRCLE ORGANIZATION
In 2010 the …Out of Circle organization for the
protection of the rights and support of persons with
disabilities improved the performance of its hotline
for reporting violence and discrimination against
persons with disabilities, the only service of its type
in Serbia. The list of the organization’s activities
includes psychological and legal assistance, as well
as assistance in the field of social policy. Thanks to
the equipment provided by the Telenor Foundation,
this organization has a complete database and can
keep records of calls and all hotline beneficiaries.
10% of Serbian population are people with disabilities
50% of them are women
80% of people with disabilities are unemployed
70% live in poverty
*Source: World Health Organization
5,500 calls have been received since the establishing of the hotline
377 calls were made to the hotline in 2010
129 beneficiaries received some form of support, which is
10% more than in 2009
*data from 2010
*source … Out of Circle organization
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Their Handiwork
Places in the Heart
Encouraging creativity of persons with developmental disabilities
Award for best local partnership in Serbia
SANDRA ŠTAJNER PRESENTS AN AWARD
At the initiative of its employees, in June 2010, the
In 2010 the Telenor Foundation helped
Telenor Foundation provided funds for equipment
reward the most successful civic initiative
and operation of the pottery workshop at the
projects in Serbia, which has been organized
Home for Children and Youths with Developmental
by the Places in the Heart Fund. We provided
Disabilities in Sremčica. The workshop was
a cash prize and one year of free Internet
completely remodeled, and we provided materials
access to the Society for Assisting Mentally
and moulds, a pottery kiln and employee training.
Underdeveloped Persons from Trstenik,
which received the award in the category
By equipping the ceramics workshop our company
of best local partnership. This organization
supported the Our Children Association. By
received the prize for developing a quality
supplying the kiln we helped complete the process
daycare service for its beneficiaries, called
of producing original pieces at this workshop.
A House for Us in the Heart of the City.
The jury selecting the laureates with the
Furthermore, together with the OSCE Mission we
most successful civic initiatives consisted
organized a charity sale of handiwork by persons
of distinguished representatives of civic
with developmental disabilities, at our offices.
society and the business sector, including
Jewelry, dry flower arrangements and other
representatives of our Company, which
handicraft by the wards of the daycare centers in
has supported this initiative from the very
Sefkerin, Pančevo and Belgrade. By purchasing
beginning.
pieces exhibition visitors contributed to supporting
these centers and promoting social inclusion of
persons with developmental disabilities.
THE HANDIWORK EXHIBITION AT TELENOR
THE PLACE IN THE HEART STATUE,
BY SCULPTOR NENAD VACIĆ
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49
Children
Without Parental Care
are not Alone
51
For Sports Victories
Duško Vujošević and Telenor for children without parental care
VUJOŠEVIĆ WITH A WARD OF THE HOME
Renowned basketball coach Duško Vujošević and
Telenor provided sports equipment and accessories
for more than 100 young wards of the Center for
the Protection of Infants, Children and Youths, on
Zvečanska Street in Belgrade. Sweat suits, balls, a
table tennis table and rackets, are only part of the new
equipment at the Center’s Gym, where youths ages 7
to 20 will be able to develop their love of sports and a
healthy lifestyle.
Together to the Top
Summer mountaineering camp for children without parental care
CAMP PARTICIPANT
“I noticed that the children here
love playing sports, that they
watch matches, and that they
especially like basketball. Now
they have everything that they
need in order to mature properly,
through sports and games.”
Duško Vujošević
BASKETBALL COACH
“In addition to the demanding but
equally fun sports activities, the
youths also attend a combination
of educational and creative
workshops at our camp, they learn
how to develop tolerance and
team spirit, and how to respect
differences. All this directs them
towards a healthy way of life.”
CAMP PARTICIPANT
This year the fifth summer mountaineering camp was
held on Mt. Kopaonik for 25 youngsters from homes for
children without parental care in Pančevo, Kragujevac
and Belgrade, through a collaboration between the
Extreme Sports Association of Serbia and the Telenor
Marko Nikolić
Foundation. Through socializing and games, the chil-
COORDINATOR OF THE MOUNTAINEERING CAMP AND
FREESTYLE SNOWBOARD DOWNHILL NATIONAL RECORD
HOLDER
tractive sport, to climb mountains with full rock climbing
dren had the opportunity to learn more about this atgear and to enjoy the pristine nature of Mt. Kopaonik.
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53
Europe for All
Safe Roof Overhead
Reconstruction of the roof of the Mladost Children’s Home in Kragujevac
Youths without parental care visit Vienna
A WARD TAKES PART IN THE RECONSTRUCTION
In the continuation of the project Europe for All,
YOUTHS WITH REPRESENTATIVES
OF THE SERBIAN GOVERNMENT AND TELENOR
At the initiative of the employees, our Foundation
which was initiated by the cabinet of the Serbian
provided for the reconstruction of the roof on the
Deputy Prime Minister for European Integrations, 40
Mladost Children’s Home in Kragujevac. With the aim
children without parental care, from Belgrade, Niš,
of improving the lives of the beneficiaries – children
Kruševac, Negotin and Sremski Karlovci, spent four
and youths without parental care and children
days in Vienna. The goal was for them to have fun,
with developmental disabilities, in cooperation
but also to learn about the fundamental values of the
with the Solidarnost Center for Social Work, we
European Union. The Telenor Foundation once again
helped reconstruct the leaking dome which was
joined this initiative.
threatening the electrical installations. In this way
the beneficiaries of the home will be safe during
rainy days, and they will spend the summers on the
restored terraces, until they are able to return to their
families or move in with foster families.
52
54
55
Help
When it is
Most Needed
57
Telenor humanitarian numbers
SERBIAN NATIONAL FOOTBALL TEAM MEMBERS MARKO PANTELIĆ (ABOVE) AND NIKOLA ŽIGIĆ (BELOW)
HELP WHEN IT IS MOST NEEDED
HELP WHEN IT IS MOST NEEDED
56
Natural disasters and catastrophes demand urgent
assistance for those in jeopardy and swift reaction
by society and the surroundings in remedying the
consequences. Donations by SMS have proven to
be one of the simplest and fastest ways of raising
financial assistance, which is why during 2010 we set
up 16 telephone numbers for humanitarian purposes.
Thanks to this more than RSD 10 million was raised.
Four “humanitarian numbers” were activated in
cooperation with the Kraljevo City Administration and
other organizations, in order to raise funds for making
repairs after the consequence of the earthquake that
ravaged this city. We also donated funds to Kraljevo
and helped repair the Studenica Healthcare Center.
16 humanitarian numbers opened in 2010
More than RSD 10 million collected
*Source: Telenor d.o.o
At the invitation of the “Always With Children”
Association, which supports children receiving
treatment at the Serbian Institute for Oncology and
Radiology, by activating the SMS number we helped
raise funds for the organizing of an outpatient
chemotherapeutic hospital for children with cancer,
within the Institute.
In cooperation with UNICEF we launched an
campaign in Serbia to raise funds for the people
of Pakistan and Haiti who had experienced natural
disasters.
Around
69 million children
2010 was the year of the global campaign 1GOAL, which
worldwide lack basic education
Telenor was involved in, too. The campaign was launched by the
774 million adults
Education for All campaign and the International Federation of
have no education
Soccer Associations (IFIFA), during the 2010 FIFA World Cup in
South Africa, with the aim of promoting the ideas of education
18 million people
took part in the 1GOAL campaign
* Source: campaignforeducation.org
availability for all children and adults. The campaign has
received support from football clubs worldwide, state officials
across the globe, organizations and individuals from more than
100 countries, including the Serbian national team.
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59
Friends
of the Arts
61
12 Codes
Partner of the Creativity
and Innovation Festival
Secret identities of young artists
TELENOR CHRO JELENA ŠUTIĆ
THE TELENOR CALENDAR FOR 2011
Telenor Collection exhibition at Mikser 2010
THE TELENOR
COLLECTION
AT MIKSER
Telenor’s art calendar for 2011 is called 12 Codes and it represents the
online identities of 23 young Serbian artists. Through this concept we
pointed out the link between the real and the digital world, where an
increasing number of people communicate, work and spend time daily,
and which the art scene has moved to, and we wanted to once again
present artists who are not quite established, and who are creating
something special.
In addition to the printed version, our calendar this year is also available
in electronic form: a web page, widget and mobile version, making it
available to a broader audience through our web and WAP portal. The
“unlimited number of copies” draws attention to the new opportunities for
the existence of art in the virtual space, and its accessibility. In addition
to the great public attention that it created, the 12 Codes calendar also
won first prize at the Exhibition of the most beautiful Calendars, Greeting
Cards, at the Vojvodina Museum of Contemporary Art in Novi Sad.
The first art calendar that we produced in Serbia was the 2008 calendar
Challenge the Wall, by Aleksandar Maćašev, which consisted of
reproductions of the 12 best works from the competition for designing
Telenor wallpaper. The following one, the 2009 calendar New Face of
“The visual identities of the
artists that are presented in
the calendar are called codes,
which is a term borrowed from
the technical world. Together
we worked on these codes being
presented through photographs,
the way that the artist wanted
others to see them. I am glad
that Telenor recognizes the
language in which contemporary
culture communicates through
new media, and that it decided
to help artists reach mainstream
art through the pages of its
calendar.”
the City by Igor Oršolić, included the projects where we supported the
painting of murals in Serbian cities, while last year’s calendar Ready, Turn,
Go! emphasized our environmental protection efforts, and was designed
by the Od-do architectural group.
Igor Milovanović
CALENDAR ART DIRECTOR
The Mikser festival is a regional creativity and
The works of more than 60 artists from across the
innovation event, which through a unique mixture of
Balkans were on display at three Žitomlin wheat
works promotes Belgrade and the Balkans as a new
silos on the banks of the Danube in Belgrade. This
creative epicenter in this part of Europe.
Collection represents a referent review of newer
Serbian art, and it is also the first systematic
In 2010 Telenor was the main partner in the
investment in contemporary Serbian art by a
organization of the festival. We rewarded one of the
corporation. Before the exhibition at the festival, the
laureates, Uroš Janković, with an internet modem and
Telenor Collection was displayed in Novi Sad, Vršac,
free Internet, and our art collection was displayed in
Niš and Čačak, in addition to Belgrade.
the Art Zone at Mikser.
FRIENDS OF THE ARTS
FRIENDS OF THE ARTS
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63
One Good Turn
Deserves Another
Award for Corporate Social
Responsibility
MINISTER OF LABOR AND SOCIAL POLICY RASIM LJAJIĆ PRESENTS
THE AWARD TO THE TELENOR FOUNDATION MANAGER
Acknowledgement of Fighting
against Discrimintation
REPRESENTATIVE OF THE COALITION AGAINST DISCRIMINATION BORKA PAVIĆEVIĆ
AND TELENOR FOUNDATION MANAGER ANA KRSTIĆ
“Telenor fosters a specific
approach when it comes
to various forms of social
engagement. The awarded
project is the result of Telenor’s
own initiative, which indicates
a comprehensive and deeper
involvement in the issues than
in cases when companies
finance ‘external’ projects.”
The Ekonom:east Media Group, the most prominent
Tamara Koštro
In 2010 our company was honored for an
individuals, organizations, institutions, companies and
economic media group in Serbia, paid tribute to our
EKONOM:EAST MEDIA GROUP MANAGER OF
CORPORATE COMMUNICATIONS
exceptional contribution to the struggle against
media that had made the greatest effort during the
discrimination. The award is presented by the
year towards curbing discrimination against minorities
Coalition Against Discrimination, consisting of several
and marginalized groups therefore improving the
nongovernmental organizations from Serbia, to
equality of all the citizens of Serbia.
company for its social responsibility. Our project
Social Club for Children and Youths with Developmental Disabilities, which was established as part of
Minister of Labor and Social Policy Rasim Ljajić. This
the Vukašin Marković Special School for Primary and
prize is confirmation that success is not measured
Secondary Education in Kragujevac, was especially
solely in good business results and a prominent mar-
taken into consideration. The prize for social corpo-
ket position, but also in being responsible towards the
rate responsibility was presented to our company by
community that we work in and its people.
High Ranking According
to Sustainability Indexes
“Telenor internally sets high standards of business practice, it
has exceptionally competitive working conditions and sets high
environmental standards in its companies worldwide. It expects
partners and suppliers to ban direct or indirect discrimination
based on race, color, gender, sexual orientation, language,
religion, political and other views, ethnic or social background,
property, family or other status, promoting equal opportunities
for all, when it comes to employment and choice of profession.”
Telenor Group ranked among the top five mobile
We improved our results in the field of climate
operators worldwide according to the Dow
strategies and standards for suppliers, while our
Ljupka Mihajlovska
Jones Sustainability Indexes, which assesses the
achievements in the sphere of digital inclusion and
performance of global companies based on a range of
telecommunications service impact have been rated
DIRECTOR OF THE ASSOCIATION
OF STUDENTS WITH DISABILITIES, A COALITION MEMBER
economic, social and environmental criteria.
as exceptional.
65
ONE GOOD TURN DESERVES ANOTHER
ONE GOOD TURN DESERVES ANOTHER
64
67
ABOUT THE
TELENOR FOUNDATION
The Telenor Foundation was founded in March 2007. Being the largest
foreign investor in Serbia, through the Foundation our Company
continues to invest in Serbia and help develop its social potentials. We
strive to help overcome the challenges that Serbia society faces, which
is why the Foundation initiates projects that offer effective, sustainable
and developmental solutions throughout the country.
The project proposals that are submitted to the Telenor Foundation
(fondacija@telenor.rs) are first reviewed by the Telenor social
responsibility team. The projects that meet the Foundation’s criteria
are then reviewed by the Foundation’s Managing Board, which decides
which projects will receive support.
The Managing Board convenes up to four times per year and ensures
that the principles of the Telenor Foundation are carried out consistently
and in compliance with the Statute, which was adopted when the
Foundation was established. The Managing Board is expected to select
projects in a transparent manner (by majority vote) and only those
that receive the sufficient number of votes are implemented. Minutes
are kept at the meetings, and are then sent to all the members of the
Managing Board, so that they can once more verify their decision.
The Managing Board has five members and two advisors, of which only
two are Company employees, with the remaining members and advisors
being distinguished members of society and prominent experts in a
number of fields. For more information on the strategy, activities and the
list of Managing Board members visit www.telenor.rs/fondacija.
The projects that we launch through the Foundation are primarily aimed
at providing support for socially vulnerable groups, youths, youth
education and professional training, as well as development of the art
market, cultural and art production, and environmental protection.
Through the work of the Foundation we have successfully collaborated
with governmental and nongovernmental institutions, various
organizations and educational institutions. Our project partners are
required to submit monthly progress reports, and at the end of the
project they submit a detailed report on the results and effects, which is
then reviewed by the Foundation’s Managing Board.
In 2010 the Managing Board approved more than 20 projects, which we
launched in collaboration with more than 25 partner organizations. The
Company also took part and supported the implementation of a dozen
more socially beneficial projects.
66
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68
Corporate Social Responsibility Report for 2010.
PUBLISHER
Telenor d.o.o.
FOR THE PUBLISHER
Sandra Štajner
EDITOR IN CHIEF
Ana Krstić
EXECUTIVE PRODUCER
Katarina Panić
ART DIRECTOR
Igor Oršolić
EDITORS
Milica Žebeljan and Ana Luković
ASSOCIATES
Jelena Ignjatić
Ana Kulić
Ivana Vranjican
Telenor d.o.o. is a member of the United Nations Global Compact
in Serbia, the largest global voluntary initiative that links
socially responsible companies with United Nations agencies,
the commercial sector, governments and civic society, aimed
at promoting ten universally accepted principles that focus on
protecting human and labor rights, protecting the environment
and fighting corruptions.
PHOTOS
Ivan Zupanc
Dina Johnsen
Vladimir Miloradović
PROOFREADING
Ana Luković
TRANSLATION
Vuk Tošić
CONTACT
Telenor – External Affairs Department
Omladinskih brigada 90
11070 Novi Beograd
www.telenor.rs
fondacija@telenor.rs
CIP - Каталогизација у публикацији
Народна библиотека Србије, Београд
658.1:621.391(497.11)”2010”
PRINT
Publikum
TELENOR (Beograd) CSR Journal. 2010. /
[editor in chief Ana Krstić ; editors Milica Žebeljan, Ana
Luković; photos Ivan Zupanc, Dina Johnsen, Vladimir
Miloradović ; translation Vuk Tošić]. - Beograd :
Telenor, 2011 (Beograd : Publikum). - 65 str. : ilustr. ; 21
x 25 cm
PRINT RUN
300
Izv. stv. nasl.: Дневник корпоративне одговорности
2010. - Tiraž 300.
Belgrade, 2011.
ISBN 978-86-910967-5-5
a) Теленор (Београд) - 2010 COBISS.SR-ID 182410508
71
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report for 2010 (PDF format)

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