RESULTS COMMERCIAL INSIGHTS CHALLENGES

CHALLENGES
COMMERCIAL INSIGHTS
Enable strategic collaboration within 6 business
units and corporate communications teams
Inefficient communication across organization
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Reduce operational costs in analyzing data and
the distribution of insights
Limited analytic resources
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Strategic planning was segmented by business unit
Provided training on
multi-channel data best
practices to adjust existing
strategies and accelerate
future endeavors
EFFICIENCY
Reduced the demand
of their limited
analytic resources
@CadientGroup
Transformed access to multi-channel
metrics for a broad set of stakeholders,
including Executive, e-Strategy, and
Brand Marketing via an enterprise
instance of the REVEAL Console
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Awareness of cross-channel
promotion strategies
enabled more effective
investment strategies
and program optimization
REVEAL Console used
to create Insight Maps,
illustrating aggregated
multi-channel data to monitor
KPIs and goals in real-time
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www.cadient.com
AWARENESS
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The organization saw an
acceleration of insight
generation among
cross-discipline teams
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ACCELERATION
REVEAL Harvester pulled metrics
across industry and competitors
to identify benchmarks and
compare results
IMPACT
RESULTS
Improve performance planning
COMMERCIAL
INNOVATION
REAL-TIME ACCESS TO BIG DATA
100%
REDUCTION
Cadient Group’s REVEAL Console
created a 100% reduction of time
allocation in the production of
standardized reporting