H I G H V O L U M E P E R S O N A L I Z E D P R I N T I N G

H I G H V O L U M E P E R S O N A L I Z E D P R I N T I N G
Delivering one-to-one marketing communications based on your shopper data
Personalizing your communications
to customers is one of the best ways to
increase traffic and build baskets.
Start
putting
your
shopper
data to
good use.
With our state-of-the-art technology and
40 years of data-to-pages knowledge,
AGS brings the power of high-volume,
personalized communications to life.
From customized coupons to direct mail
to personalized kits, our secure, datadriven workflow transforms your data into
materials that get noticed and drive sales.
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PERSONALIZED PRINTING
AT THE SPEED OF RETAIL
AGS high-speed digital printing technology is ideally suited for retailers
who want to retain their best customers—and acquire new ones—with
personalized offers based on consumer insights data. Innovations in
technology have driven down the cost per consumer of personalized direct
mail. It’s never been a better time to get personal with your shoppers.
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No data? no problem
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Getting started is easy. For retailers that do not have loyalty programs or
pre-existing data or that need easily implemented pre-packaged programs,
we offer the following options:
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STORE OPENING/REMODEL
Invite high value customers in the
zip codes surrounding your new
or remodeled stores to come in
and check out the improvements.
AFFINITY CLUBS
(Baby, birthday, etc.)
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Congratulate members of your
clubs on their birthdays or new
arrivals with relevant offers.
COMPETITIVE OPENING
LOST OR DECLINING SHOPPER
Did your sales slip after a new
competitor opened across the
street? Encourage your customers
in surrounding zip codes to return
for a promotion or increased
savings.
A simple—but effective—way to
leverage shopper data is to entice
lapsed shoppers to revisit your
store with attractive deals and
promotions.
NEW MOVER
Leverage postal data to persuade
new residents to visit your store
for savings on items they need to
build a new household.
Print
fast &
Prosper
Our Kodak Prosper 5000
XLi, a digital inkjet web
press, produces in hours
what it used to take days
(and even weeks) to print.
This technology delivers
on the promise of costeffective variable (or
personalized) digital color
printing. Combined with
AGS’s advanced workflow,
the Prosper press drastically
reduces production
schedules and allows for
unmatched timelines for
highly personalized printing.
ERRORLESS EFFICIENCY
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The Vision Integrity Verification Automation (VIVA) security system
secures the finishing and kitting of data-driven projects produced
at AGS. VIVA audit tools tie each page back to its corresponding
piece of data to guarantee the one-to-one relationship between
data and the recipient down to the page level. Cameras and data
logging at all critical stages of the finishing process ensure the
project’s integrity.
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THE FINISH LINE
AGS serves all volume segments of the retail print market with one
of the first production stitchliners that runs at speeds of up to 450
feet per minute, producing personalized direct mail booklets. The
integrated dynamic perforation system variably perforates press
forms, allowing for the creation of custom coupon products.
We’ve got mail(ing) services:
As one of the largest commercial mail shippers in the U.S., RR
Donnelley Logistics will deliver your message in the most efficient
way possible to manage in-home dates while achieving the best
possible postage rate. We offer:
• Mail consolidation and distribution
• Predictable delivery
• Tracking and tracing
• Postal monitoring
WORLD’S
MOST
ADVANCED
DIGITAL
FOOTPRINT
AGS is an RR Donnelley
company, a global provider of
integrated communications.
With manufacturing
operations in North America,
Latin America, Asia and
Europe, RR Donnelley
provides the responsiveness
of a local printer enhanced
by the economic, geographic
and technological advantages
of a world-class organization.
A single-source provider of
end-to-end solutions, RR
Donnelley’s advanced digital
footprint helps reduce costs,
increase responsiveness and
deliver the best overall value.
HUNGRY FOR MORE?
Contact Alan Flint
to get started.
203.258.2958
alan.flint@rrd.com
AGSretail.com