June Newsletter

MARKETING
Two Carlingwood customers will each win
$1,000 VIP Shopping Sprees from Carlingwood + prizes!
Teens will know about this contest
A full slate of advertising including TV commercials, signs and use of social media will get attention. In addition, on
August 29th, we will have Sarah Freemark live from Carlingwood showing people how to make videos for entry.
VIP Swag Bag Sponsorship! Get your store noticed by participants and get them in your store!
Be a “brought to you by” sponsor by donating eight $25 gift cards (a $200 investment) to help fill eight swag bag prize packages. In exchange your store will have
“brought to you by” logo recognition in all television commercials and signs.
Share Title Sponsorship! Get your store noticed by Voters and get them in your store!
Let’s work together to get the Vote Out! Ten people who vote for their favourite videos will win $100 store gift cards from the contest’s shared Title Sponsor. The
store that title sponsors this contest, with an investment of ten $100 store gift cards, will receive shared title sponsorship: Carlingwood and _____________ are
looking for Ottawa’s Video Superstars! This will be in all promotional material from TV through signs and social media.
How it all works: Entrants create and enter their own creative original short videos (Flipagram or Viddy) of their back to school shopping experience at Carlingwood.
PEOPLE’S CHOICE WINNER: The video with the most votes wins! A $1,000 shopping spree for the winner + four swag bags for friends + the winning video shown on
CTV Morning Live.
CRITIC’S CHOICE WINNER: Bell Media personalities will judge the entries to determine a Critics Choice Winner. The video with the most votes wins! $1,000 shopping
spree for the winner + four swag bags for friends + the winning video shown on CTV
Morning Live.
VOTER WINNERS: Ten Voters will each be awarded, by random draw, a $100 gift
card from the partner title sponsor.
Important Dates!
Be A Sponsor – Contact Frank Fenn before July 26th to secure your sponsorship!
Starts on August 25th and deadline for entries is September 22nd. Semi Finalists will
be posted on the Carlingwood facebook page throughout the month.
FINALS start on September 26th We’ll post the top 20 LIKED videos to have visitors
vote on a People’s Choice Winner, visitors click on a link to vote via a separate
website.
October 3rd Voting ends.
October 10th Winners will be announced and their videos shown on CTV Morning
Live with Angie Poirier.
Get in the picture and get customers in your
Get in the picture and get customers in your store!
store!
Contact Frank Fenn (613-725-1551 ext 225 or email
Contact Frank Fenn (613-725-1551 ext 225 or
ffenn@20vic.com
email ffenn@20vic.com) right away,
you can be a sponsor or share in title
sponsorship!
OPERATIONS
Water Consumption
City of Ottawa Water Rates increased
approximately 9% recently. Here are a few ways to
help keep the consumption down in your locations.
•Replace toilets with those that use less water.
•Have plumber check fixtures regularly to help
foresee any issues you may have with them and have
them fixed before they become a big problem.
•Repair that leaky faucet, 2 drips per minute
wastes 33 litres per month.
As summer is upon us and promises to be hot and humid,
Carlingwood Operations Gets a Building Automation System
we should do our part and help conserve energy and lessen
the load on our power grid.
Here are a few ways you can help so hopefully we won’t
face any power failures or blackouts in the heat of the
summer:
Ensure store signs are only illuminated between 9
am and 9 pm.
Ensure any baseboard heaters are turned off as
they are not required
Adjust thermostat to 23˚
Take advantage of one of the programs offered to small
businesses to help save money for your business and
help conserve at the same time.
Visit www.saveonenergy.ca for more
information.
Our operations department recently
commissioned its new building automation system.
This system allows the operations department to
control lighting and HVAC in the common areas by a computer
operated system in the administration office.
The benefits of this system will be a more comfortable
common area, as we are able to ensure HVAC and lighting are
only on when needed, while saving money and reducing our
greenhouse gas emissions.
Storefront Cleaning
Soaring Hydro Bills?
Why not monitor your consumption in an effort to help you control
costs? Monitoring your consumption of electricity is easy if you are a
Hydro Ottawa customer. Simply go to Hydro Ottawa’s website and sign
up for myhydro link. With an account number and some other relevant
information you can accurately see how much electricity you use and
when.
www.hydroottawa.ca
Please
ensure that your storefronts, doors, windows,
bulkheads etc. are all free of dust and cleaned on a
regular basis, keeping fingerprints and dust continually
removed will help your store look inviting to customers!
SECURITY
Defense Tactics & Crisis Awareness
Through active participation by the security team, security
continues to train on how to verbally and/or physically control
individuals when faced with varying levels of resistance. These
skills build on those learned within the Defensive Tactics
program. This year the program was run by Max Carter and Jim
Adamson from Awareness First Inc., in line with our co-operate
initiatives on June 24th and 25th.
Emphasized in this course are areas such as: Effectively
making arrests, functioning within the Canadian Legal System
and learning proper skills on controlling crisis situations.
Upon successful completion of this course security will be
able to demonstrate:
• How to properly carry, access and maintain standards
with controlled restraints
• How to effectively apply restraints to both nonresistant and actively resistant people
• How to defend oneself against
aggressive/uncooperative individuals prior to being placed in
restraints
• De-escalate situations utilizing verbal command
techniques and control measures
• Emphasis on public safety and security and effective
customer relations
-
Carlingwood Booster Packs
The security department here at Carlingwood would just like to remind everyone of our
Battery Boosting program. This is one of the many services that security offers in keeping
with our requirements to make the shopping center safe and worry free. With the
addition of our security vehicle and the battery boost program, the security department
will continue to help provide tenants and customers with a safe and comfortable
environment. If you or your customers require this service, please contact the security
department.
EPiC! Every $100 you spend at Carlingwood earns you a ballot to enter into the monthly EPiC draw for a $100 Carlingwood Gift Card. Bring
your receipts to Carlingwood Customer Service to enter today. RECENT $100 EPiC WINNERS
April 2014’s winner Marybeth from Royal Ottawa, May 2014’s winner Lisa from Suzy Shier and June 2014’s winner was Patricia from Scholar’s
Choice.
On Thursday August 14th Carlingwood will be hosting the Ottawa chapter of The Red Hat Society while they
participate in their annual Mall Crawl. The Red Hat Society is a global society of women that connects, supports, and
encourages women in their pursuit of fun, friendship, freedom, fulfillment and fitness.
The Mall Crawl should attract at least 100 women from throughout the region who will come to Carlingwood to shop and have a great
time. Store managers/owners will be approached in the next week by Sandra Dormer and/or Barbara Gowan from The Red Hat Society
about participating in the event by either offering special Red Hat discounts or even sponsorship opportunities. Keep an eye out for an
army of red on August 14th when the Ottawa chapter takes over Carlingwood. Celebrate
The Red Hat Society Mall Crawl by wearing something
Ottawa public
red or purple (or pink, if you are under 50) on August 14th!
library STORY MOB at
carlingwood
Summer Craft Show
July 22 – August 3 Artisans from all
over Ontario and Quebec will be here
for the Summer Craft Show –
attracting new and regular customers
to Carlingwood.
Tell your friends & family!
Continuing our long friendship with The Ottawa Public Library
we had a “Story Mob” Event on Saturday June 28th, 2014.
Children, parents and helpers acted out the book “The Busy
Beaver” by Nicholas Oldland with kid-made props.