OtheR tOBACCO PRODuCts

Transcription

S T R AT E G I C
MERCHANDISING
SOLUTIONS
INSIDE: CATEGORY ARTICLES
RECOMMENDED PLANOGRAMS
FOR CIGARETTES/OTP,
FOR CIGARETTES/OTP, SNACKS:
SNACKS: SALTY & BETTER-FOR-
SALTY & BETTER-FOR-YOU,
YOU, AUTOMOTIVE, PRIVATE
AUTOMOTIVE.
LABEL: SALADO SALES
A M c LANE MERCHANDISING RESOURCE
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
FEBRUARY 2015
This edition of Strategic Merchandising
Solutions, February 2015 is a
companion publication supporting
mclaneco.com. This piece offers our
customers yet another way to make
current category planograms easily
accessible. For other category planograms, go to mclaneco.com, click on
archives and choose your category.
In this issue:
•
This site offers the best deals on quarterly
promotions and online ordering can be done
with ease.
Consistent with previous years, the
Cigarette and Tobacco category found itself in an environment
of change in 2014. With declining rate of cigarettes cartons sold,
increases in cigar stick sales, increases in moist snuff sales and the
infusion of...MORE ONLINE
•
Feature Items have the capability of being
purchased on the fast-track. These hot,
new items can go straight from our
suppliers to your availability, sometimes
in less than one day.
•
We offer expert merchandising articles
which provide insight, review and direction
from each of our category managers.
•
Our site also provides planograms each
quarter that support the merchandising
articles and better help you to maximize
your floor space and profits.
CIGARETTES/OTP
•
And, archives are made easily accessible
for both the articles and planograms for the
past year.
SNACKS: Salty With decline in fuel consumption, slow-
ing population growth and competition from other channels in convenience, it is imperative that retailers leverage their strengths in
center store sales and immediate consumption offerings. Immediate
consumption trips account for 50% of...MORE ONLINE
SNACKS: BETTER-FOR-YOU
Within the 50 million
consumers who often snack between meals is a group of 14.2 million
healthy snackers, who favor salty snacks and claim that they usually
only snack on healthy foods. According to a Research & Markets
report, “Salty Snacks in the U.S.,” there is a rapidly evolving market
that..MORE ONLINE
Automotive
An imperative area of discussion in the
convenience store world is the increase in demand from Hispanic
shoppers. According to the NPD group, “U.S. Hispanics make almost
two more visits a month than non-Hispanics to major oil chain
c-stores.” Hispanic consumers have increased...MORE ONLINE
PRIVATE LABEL: SALADO SALES Private label
brands are also setting new share records across many categories.
This sustained growth indicates that consumers are not returning to
national brands as some of the larger brands predicted. Consumers
continue to choose the quality and value offered by private label
brands over national brands...MORE ONLINE
2
Mclane Regional Groupings
REGIONAL GROUPINGS MAP
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
3
FEBRUARY 2015
PROMOTIONS
Easy online ordering on mclaneco.com allows you
to purchase these February promotions.
CANDY
MONDELEZ
GLOBAL LLC
(CADBURY)
SKITTLES STARWRIGLEY ALTOIDS
BURST LIFESAVERS
OTHER TOBACCO
KRETEK INTERNATIONAL INC
E-CIGARETTES
VAPOR
SMOKEY MOUNTAIN CHEW, INC
WRIGLEY GUM
BALLANTYNE
BRANDS LLC
AUTOMOTIVE EDIBLE
GROCERY
PRODUCTS
TOTAL HBC
ROAD TECH
CVP ALLERGY
SINUS
QUAKER SALES &
DISTRIBUTION
ELECTRONIC CIGARETTE INTERNATIONAL GROUP
NON-EDIBLE
GROCERY
LIVING
ESSENTIALS
GIANT SNACKS
LLC.
ALTERNATIVE SNACKS
GENERAL MILLS
CVP HOUSEHOLD
CLEANING
GENERAL
MERCHANDISE
SALTY SNACKS
GEN MILLS
TOTINOS CHIPS
GREENSMARTLIVING
MONDELEZ
GLOBAL LLC
(NABISCO)
KRAFT FOODS
GROUP INC
MARS CHOCOLATE
NORTH AMERICA
LLC
SPITZ
INTERNATIONAL
INC.
TSN WEST
LLC - A BUNZL
COMPANY
ROAD TECH
CIGARETTES/OTP
The US Bureau of
Economic Analysis
shows that GDP
grew as much as
5% in the third
quarter of 2014
indicating strength
in the market. The
convenience class
of trade showed a
5.3% lift in inside
sales that same
time frame, with
gross profits rising
4.3%. This growth
shows that the
convenience store
should remain
diligent in catering
to their consumers
and their additional
spending.
Written by:
Greg Tradup
Category Manager
Consistent with previous years, the Cigarette and Tobacco
category found itself in an environment of change in 2014.
With declining rate of cigarettes cartons sold, increases in cigar stick sales, increases in moist snuff sales and the infusion
of electronic cigarettes into the category, retailers needed
to remain diligent in order to stay ahead of a sea of change.
A convenience store strongly engaged in understanding the
category and its customer will focus on several topics such
as: correct item mix, market baskets, trends, new items,
pricing, maximizing visible location and shelf space. Stores
may want to consider plans for how often they rework item
mixes and if their customer’s habits are changing.
With the convenience class of trade representing over 68%
share of total industry on cigarettes, 73% share on moist
tobacco and 60% share of cigars, the convenience retailer
success depends on an understanding of the trends within
the category. The US Bureau of Economic Analysis shows that
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
5
CIGARETTES/OTP
GDP grew as much as 5% in the third quarter of 2014 indicating strength in the market. The convenience class of trade
showed a 5.3% lift in inside sales that same time frame,
with gross profits rising 4.3%. This growth shows that the
convenience store should remain diligent in catering to its
consumers and their additional spending.
Consumers continue to look toward a c-store as a provider
for all tobacco and nicotine products. A savvy c-store operator can take advantage of this growth by adopting a mindset
of spoiling their customer with a central focus towards opportunity and availability. With emerging trends in subcategories such as electronic cigarettes, MST and SNUS, in addition to multiple new flavors and line extensions, retailers
must remain focused in understanding and adapting to the
constant barrage of changes headed their way. The growth
can continue and retailers must be ready to take advantage
of that growth.
CIGARETTES
There is as much activity in the
cigarette category today as at
any point in the past half century
and although the sales trends in
2014 are similar to those in the
more recent past with declines of
3.5% to 4.5% there might just be
a silver lining in the form of item specifics such as menthol and premium priced
brands.
Cigarettes are currently yielding 14.7% of inside margin
for c-stores, which represents a 0.4% increase over
2013. Cigarette volume is
expected to continue declining in the coming year. Sales
in convenience fell for a third
year in a row, giving up share
to smaller subcategories which
include electronic cigarettes, smokeless tobacco, pipe tobacco and cigars
which all saw growth. For the foreseeable future, the anticipated rate of
decline according to tobacco analysts
will range from 3.5% to 4.5% per
6 CIGARETTES/OTP
year. More pressure is being placed on the category because
of e-cigarettes and other OTP segments. While it is still difficult to obtain comprehensive performance metrics, there
is a consensus that the e-cigarette category may be cannibalizing cigarettes by as much as 1%. McLane Company’s
cigarette carton volume through 2014 is down 3.2% from the
same time last year.
Cigarettes remain #1
in store sales segment
serving as a destination
category in the
convenience class of
trade, and remain one
of the top categories
specific to Gross
Margin contribution.
The category itself continues to reflect healthy trends as
it relates to the premium/price value mix. Through 2014,
McLane carton volume reflects premium to have a market
share of 79.39% and price value to have a market share of
20.61%. This is consistent reflection of years over the previous year. These numbers tend to reflect the promotional
activity being displayed by companies like Altria, RJRT
and Lorillard. The activity by these manufacturers, and to
some degree the price points associated with Marlboro line
extensions, continue to spur trends in favor of the premium
segment. These efforts continue to yield trends in favor of
the premium segment. In total, average cartons per week/
per store landed at 128.5 in 2014.
Although the category operates in a constant state of decline, there are a few components of the category that appear to be stalling—with some even showing signs of growth.
For example, at McLane Company, Lorillard has sustained
only a modest carton decline in 2014 of 1.3% and by outperforming the market they have increased market share
to 16.1%. Positive trends have become somewhat commonplace for the Lorillard organization, largely attributable to
the continued success of the Newport and Maverick brands.
Another positive storyline is found in the performance of
Santa Fe and Nat Sherman brands, with positive share and
carton growth for the category. These two manufacturers
alone help illustrate why premium cigarettes continue to
do well in the marketplace. Santa Fe markets only American Spirits which is premium priced. Nat Sherman offers a
variety of brands with growth coming from their Natural
Kings. At McLane Company, Santa Fe has experienced a volume increase of 10.5% through 2014, while Nat Sherman has
experienced a volume increase of 7.5%.
Top 50 Cigarette SKUs
(McLane Units Sold)
RANKINGUIN
1
768853
2
292219
3
768671
4
292235
5
768614
6
399006
7
330019
8
379081
9
768572
10
358051
11
384057
12
399121
13
358184
14
594499
15
690065
16
760447
17
358416
18
358127
19
357913
20
594432
21
624957
22
769273
23
690263
24
185371
25
358721
26
165381
27
436824
28
802009
29
358887
30
165175
31
599688
32
760694
33
760488
34
178178
35
760751
36
594341
37
562249
38
687855
39
760454
40
165662
41
165472
42
165480
43
358994
44
594291
45
760413
46
413773
47
562264
48
599522
49
366591
50
760850
DESCRIPTION
% SHARE
MARL GOLD BOX FSC 0010 KING
9.44%
NEWPORT MTL BX FSC 0010 100
6.08%
MARL BX FSC 0010 KING
5.74%
NEWPORT MTL BX FSC 0010 KING
5.14%
MARL GOLD BX FSC 0010 100
2.75%
MARL SPEC BLND GLD BX FSC 0010 KING
2.70%
MARL BX FSC 0010 100
2.12%
MARL SPEC BLND GLD BX FSC 0010 100
2.06%
MARL SILVER BX FSC 0010 KING
1.78%
PALL MALL RED BX FSC 0010 100
1.73%
MARL SPEC BLND RED BX FSC 0010 100
1.58%
MARL SPEC BLND RED BX FSC 0010 KING
1.47%
PALL MALL BLUE BX FSC 0010 100
1.29%
MARL SILVER BX FSC 0010 100
1.16%
MARL 72 BOX FSC 0010 KING
1.14%
CAMEL BLUE BX FSC 0010 KING
1.13%
PALL MALL MTHL 100 BX FSC 0010 100
1.96%
PALL MALL BLUE BX FSC 0010 KING
0.87%
PALL MALL RED BX FSC 0010 KING
0.85%
MARL GOLD MTL BX FSC 0010 KING
0.81%
MARL SPEC BLND BLK BX FSC 0010 100
0.80%
PARL WHITE BX FSC 0010 KING
0.79%
MARL 72 GOLD BX FSC 0010 KING
0.79%
CAMEL CRUSH BX FSC 0010 KING
0.79%
PALL MALL ORNG 100 BX FSC 0010 100
0.73%
L&M BX FSC 0010 100
0.71%
MARL SPEC BLND BLK BX FSC 0010 KING
0.71%
MAVERICK MTHL BOX FSC 0010 100
0.69%
KOOL BX FSC 0010 KING
0.68%
L&M BX FSC 0010 KING
0.67%
AM SPRT MLW YLW BX FSC 0010 KING
0.64%
WINST RED BOX FSC 0010 KING
0.63%
CAMEL CRUSH SLVR MTHLBX F 0010 KING 0.60%
NEWPORT NON-MTHL BX FSC 0010 100
0.59%
WINST GOLD BOX FSC 0010 KING
0.58%
MARL MTL BX FSC 0010 KING
0.58%
MARL FSC 0010 KING
0.56%
PYRAMID BX RED FSC 0010 100
0.55%
CAMEL CRUSH MTHL BX FSC 0010 KING
0.54%
L&M MTL BX FSC 0010 100
0.53%
L&M BLUE BX FSC 0010 KING
0.52%
L&M BLUE BX FSC 0010 100
0.52%
KOOL BX 100 FSC 0010 100
0.51%
MARL BL#27 BX FSC 0010 KING
0.51%
CAMEL FILTER BX FSC 0010 KING
0.45%
NEWPORT MTHL FSC 0010 KING
0.45%
MARL GOLD FSC 0010 KING
0.42%
AM SPRT FB BLU BX FSC 0010 KING
0.42%
MARL SMOOTH MTL BX FSC 0010 KING
0.41%
WINST GOLD BX 100 FSC 0010 100
0.41%
Cigarettes remain the #1 in-store sales segment serving as a
destination category in the convenience class of trade and
remains one of the top categories specific to gross margin
contribution. With cigarettes consuming an estimated share
of 38% of total in-store sales, it is critical to remain focused
on providing a comprehensive merchandising selection in
order to meet consumer needs.
Other Tobacco Products
For the majority of 2014, the OTP category has continued
experiencing positive trends. Convenience margins for OTP
are hovering around 31.7% and are expected to sustain this
rate in the coming year. OTP Shoppers continue to have the
2nd highest c-store visit frequency of all category shoppers
and their market basket averages $11.93 versus a non-OTP
average of $9.48 (NPD Group). From an industry perspective, OTP sales have grown 6.3% in the convenience channel for 2014. This pattern of growth is attributed to moist
snuff, as well as continued changes in pricing structures and
consumer behavior with respect to cigars. Through September of 2014 , moist snuff grew 6.8% in dollars and 2.5% in
units. In fact, this segment has grown at a rate of at least
four percent since 2009 and is expected to maintain that
pace for the foreseeable future (Nielsen). For the total cigar
market, consumers choose convenience and tobacco shops
more often than any other class of trade. C-stores have seen
profits increase 9.6% in OTP for 2014, driven by MST and ecigarettes (NACS). Neilson breaks down the 2014 OTP market
contribution for each segment as follows: 56.6% MST, 28.6%
cigars and 9.6% e-cigarettes, with RYO and papers making up
the difference.
Moist Snuff
Smokeless tobacco continues to have strong year-over-year
unit and dollar sales growth, leading to this subcategory
accounting for greater than 56.6% of the total OTP category. With mid-single digit can growth, smokeless tobacco
is buoyed by solid price offering leading to great perceived
value, as well a strong variety of SKUs and flavors. Grizzly,
although barely a decade old brand,continues to lead the
pack in smokeless by offering the top performing SKU in LC
Wintergreen, as well as an overall brand of items that continues to surge in popularity with adult tobacco consumers.
Moreover, with Altria offering competitive pricing on their
new Skoal and Copenhagen items such as Copenhagen Southern Blend, this lower price point has allowed Copenhagen to
gain share and remain fiercely competitive with the surging
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
7
CIGARETTES/OTP
Moist Snuff
volume is up 6.4%
in 2014. Moist
snuff covers
almost 42% of the
total OTP units
sold, and over 56%
of the dollars.
success of RJR’s Grizzly brand. With flavor extensions such
as Swedish Match offering peach flavor under the Timer Wolf
brand, and Swisher offering
a grape flavor under the
Kayak brand; it is clear
that smokeless tobacco
manufacturers are in fact
listening to customer’s
demands and working to
capture the adult tobacco
consumer by creating smokeless
segment flavors that weren’t previously available. Simply put,
moist smokeless is sustained
by Reynolds’ Grizzly brand
and Altria’s Copenhagen and
Skoal brands which account
for over three quarters of the
total category and enhanced
by offerings of Timer Wolf,
Longhorn and Kayak; making it the driving force of
true overall growth in the
OTP category.
Industry expectations and
estimates are that moist smokeless
will continue to have true growth
for the reasons noted above, in
the range of 4% - 6% annually. Moist
snuff volume is up 6.4% in 2014
8 CIGARETTES/OTP
(Nielsen). Moist snuff covers almost 42% of the total OTP
units sold and over 56% of the dollars (Nielsen). Low priced
pouch snuff accounts for 71% of this growth and low priced
loose account for 16% (Nielsen). Low priced pouch sales
have recognized the largest gains (as high as 25%) as smokers continue entering this segment. (Note: About 80% of
moist snuff users also smoke cigarettes.)
Top 20 Moist Smokeless SKUs
(McLane Units Sold)
RANKUIN
DESCRIPTION
1
151159
GRIZZLY LC WINTERGREEN 0005 1.2 OZ
2
723882
COPENHAGEN FC 0005 1.2 OZ
3
516690
COPENHAGEN LC 0005 1.2 OZ
4
097113
COPENHAGEN LCW 0005 1.2 OZ
5
278812
GRIZZLY WNTRGRN POUCH 0005 .82 OZ
6
276493
COPENHAGEN LCS 0005 1.2 OZ
7
627323
GRIZZLY LCS 0005 1.2 OZ
8
270116
KODIAK WNTRGRN 0005 1.2 OZ
9
723890SKOAL FCW 0005 1.2 OZ
10
129221
COPENHAGEN POUCHES 0005 .82 OZ
11
723981SKOAL LCS 0005 1.2 OZ
12
724021SKOAL LC MINT 0005 1.2 OZ
13
151241
GRIZZLY FC NATURAL 0005 1.2 OZ
14
181628
GRIZZLY LC MINT 0005 1.2 OZ
15
723916SKOAL LCW 0005 1.2 OZ
16
004242SKOAL MINT POUCH 0005 .82 OZ
17
502211SKOAL XTRA LC MINT 0005 1.2 OZ
18
362251
GRIZZLY SNUFF 0005 1.20 OZ
19
502112SKOAL XTRA PCHS MINT 0005 .82 OZ
20
573832
LONGHORN LC WNTRGRN 0005 1.2 OZ
A relatively smaller category contender, Snus, has experienced a modest increase of 1.6% in unit sales (Nielsen).
In stores that carry the four major brands, Camel controls
69.2% of the market, followed by General at 20.0% and Skoal
at 10.9% (Nielsen). As you may suspect, Camel and General
are the brands currently spurring growth in this segment.
With large sales increases in 2010, as well as the first half
of 2011, SNUS was gaining traction and was proving to be
a viable player in the OTP category. However, the double
digit growth flattened out in the latter half of 2011 and then
stalled in 2012 with small declines in year-over-year sales.
Expect 2015 to have growth in the SNUS arena as Swedish
Match, RJR and Altria continue to turn smoking bans into
opportunity by working to attract the smokeless adult consumer to this creative concept.
Top 10 SNUS SKUs
(McLane Units Sold)
RANKUIN
DESCRIPTION
1
618165
CAMEL SNUS FROST 0005 TIN
2
431783
CAMEL SNUS FROST LARGE 0005 TIN
3
282947
CAMEL SNUS MELLOW 0005 TIN
4
047431
CAMEL SNUS WINTERCHL LRG 0005 TIN
5
431874
CAMEL SNUS MINT 0005 TIN
6
351536SKOAL SNUS MINT 0005 CAN
7
366773
GENERAL SNUS MINT .85 OZ 0005 CAN
8
047472
CAMEL SNUS ROBUST LARGE 0005 TIN
9
351510SKOAL SNUS SMOOTH MNT 0005 CAN
10
366674
GENERAL SNUS WHITE .85 OZ 0005 CAN
Chewing Tobacco
For another consecutive year,
chewing tobacco had a decline in
consumer units; however, dollar
sales increased as a result of
manufacturer price increases. With that said, it is absolutely imperative as you strive
to be the solution destination for
your consumer that you offer at
least two, and in many cases
depending on your location,
three SKUs of chewing
tobacco. Red Man, Levi
Garrett, Red Man Golden
Blend and Beechnut are
desired by a specific segment of
customers, making them a must for
your tobacco planogram.
Cigars
As witnessed over the past three
years, cigar unit sales continue to
perform with favorable growth.
This is spurred by both new items
and innovation, as well as pre-priced
multipack cigars. For 2014 cigar
dollar sales grew by an average of
3.8%, a notable improvement given
the dollar erosion associated with a
flood of pre-priced items entering the market (Nielsen). A more
impressive growth pattern exists
with single and multipack foil
pouches, which have grown 29.9%
in units in 2014, driving unit
growth of for the entire cigar
category (Nielsen). Consumers are moving away from single
stick cellophane wrapped cigars
card board multi-packs and gravitating towards foil wrapped singles and
pouches. With regards to cigar flavors: unflavored, sweet and blueberry still hold the
highest market share positions in this segment.
The makeup of market share for this segment is
now 79% foil pouch/singles and 21% traditional cardboard
packs (Nielsen). It is expected that consumers will continue
to gravitate toward foil pouches/singles as prices are more
attractive and innovation continues to improve. Swisher,
Swedish, Altadis and National Tobacco all have foil pouch offerings that are gaining momentum in the marketplace.
Top 8 Little/Filtered Cigars SKUs
(McLane Units Sold)
Top 5 Chewing Tobacco SKUs
(McLane Units Sold)
RANKUIN
1
721449
2
437954
3
393116
4
039818
5
432542
DESCRIPTION
REDMAN 0012 POUCH
REDMAN GOLD BLND 0012 POUCH
LEVI GARRETT 32309 0012 POUCH
BEECHNUT 3 OZ 0012 POUCH
REDMAN SILVER BLEND 0012 POUCH
RANKUIN
DESCRIPTION
1
417105SS LTL CGR CRTN 0010 20
2
739367 DJARUM BLK CLV CIGAR 0010 12
3
622621SANTA FE FILTERED CIGAR 0010 00000020
4
576249 CHEYENNE MNTL 100 LRG CGR 0010 20 CT
5
577551 CHEYENNE FF 100 LRG CGR 0010 20 CT
6
622548SANTA FE FILTERED MILD 0010 00000020
7
622498SANTA FE FILTERED GRAPE 0010 00000020
8
622522SANTA FE FILTERED MTHL 0010 00000020
9
437772 AL CPN SWT FLTR COGNC LTL 0010 00000010
10
739375 DJARUM SPEC CLOVE CIGAR 0010 12
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
9
CIGARETTES/OTP
Top 15 Pack Cigars SKUs
Top 20 Single and Pouch Cigar SKUs
RANKUIN
DESCRIPTION
2014 GROWTH
1 417519 BLK & MLD ORIG CIGAR PACK 0010 5-CT
5.2%
2 150011SS CGRLO 5FOR3 PK 0020 5PK
-1.1%
3 231886 BLK & MLD WINE 0010 00000005
11.1%
4 150102 BACKWOODS SWT AROMATIC PK 0008 5 PK
1.9%
5 388256 BLK & MLD WOOD TIP PACK 0010 5 PACK
-1.8%
6 734913 BLK&MLD WINE WD TIP PACK 0010 5-PK
-3.0%
7 149989SS GRAPE CGRLO 5FOR3 PK 0020 5 PK
-1.8%
8 150243 BACKWOODS HONEY BERRY PK 0008 5 PK
3.0%
9 721415 DUTCH MASTER MC PALMA PK 0005 00000004 -1.7%
10 549147 BLK & MLD MLD 5PK 0010 00000005
-1.9%
11 542183SS TIP CGRLO 5FOR3 0010 5 PK
1.5%
12 146506 BACKWOODS ORIGINAL PK 0008 5 PK
-0.6%
13 239319SS BLUEBRY CGRLO 5 FOR 3 0020 5 PK
-2.0%
14 572743 PHILLIE BLNT 0010 00000005
-0.5%
15 418046SS MINI CGRLO 3F2 0015 3PK
-7.5%
RANKUIN
DESCRIPTION
2014 GROWTH
1 383273SS CIGARILLO SAVE ON 2 0030 2 PK
17.4%
2 417816 BLACK & MILD ORIG-UPRT 0025 1-CT
1.5%
3 653766 WO WHT GRP CGRL FOIL UPR 0030 00000002 11.8%
4 521237 DM MC PALMA CGRLS FOIL PK 0020 00000003 7.4%
5 336321 BK&MD JAZZ PT UPRT 0025 CT
7.4%
6 776849 WO GRN SWT CGRL SAVE-ON-2 0030 2PK
2.0%
7 336339 BK&MD JAZZ WT UPRT 0025 CT
13.8%
8 210963SS TROPICAL CGRLO SAVEON2 0030 2PK
23.2%
9 232173 BLK & MLD WINE UPRT 0025 00000001
7.3%
10 062265 WO SWEETS CGRLO 0030 2PK
4.8%
11 664201SS CIGARILLO IMPLS 0025 1
-8.7%
12 383372SS GRAPE CGRLO SAVE ON 2 0030 2 PK
15.8%
13 383315SS BLUEBRY CGRLO SAVEON2 0030 2 PK
17.2%
14 062307 WO SILVER CGRLO 0030 2PK
0.4%
15 305573 GAME WHITE GRAPE CGRLO 0030 2PK
11.3%
16 115808 ZZ GRAPE CGRLO POUCH 0015 POUCH
-1.0%
17 388223 BLK & MLD WOOD TIP UPRT 0025 1 CT
1.3%
18 735043 BLK&MLD WINE WD TIP UPRT 0025 1 CT
2.6%
19 305557 GAME GREEN CGRLO 0030 2PK
14.8%
20 340646SS GREEN SWT CGRL SAVEON2 0030 2PK
12.4%
(McLane Units Sold)
THROUGH 2014 cigar
dollar sales grew
by 3.8%, a notable
improvement given
the dollar erosion
associated with a
flood of pre-priced
items entering the
market. A more
impressive growth
pattern exists with
single and multipack
foil pouches, which
have grown 29.9% in
units in the last 6
months, driving unit
growth of 8.5% for the
entire cigar category.
10 CIGARETTES/OTP
(McLane Units Sold)
Roll and Make
Your Own
This is a segment of the OTP category that warrants a review due to
growth and the consumer’s mindset to
try new products and experiment. Consisting of cigarette smoking tobacco, pipe
tobacco, cigarette rolling papers,
cigarette filter tubes and cigarette making machines, the category has enjoyed a relatively great
run with cigarette sales continuing
their seemingly irreversible decline
over the last five years. Consumers have
steadily moved away from rollyour-own cigarette tobacco in
favor of pipe tobacco. Pipe
tobacco accounts for 90% of
all smoking tobacco sold in the
category. These destination items
provide high gross profit margin,
high inventory turns and increased
consumer demand along with ancillary
sales. Retailers embracing the category have enjoyed increased OTP profits up to 11% and upwards of $250 in sales
per month per store. The category has been and will continue to be the product of choice for the tobacco-smoking
consumer. The category provides the value and quality the
smoking consumer wants. As one of the best kept secrets
for convenience stores, the opportunity that make-yourown offers retailers confirms that they would do well to
consider allocating space for this category.
Pipe tobacco accounts
for 90% of all smoking
tobacco sold in
the category. These
destination items
provide high gross
profit margin, high
inventory turns, and
increased consumer
demand along with
ancillary sales.
Retailers embracing
the category have
enjoyed increased
OTP profits up to 11%
and upwards of $250 in
sales per month
per store.
Top 5 MYO Cig/Pipe Tobacco SKUs
(McLane Units Sold)
RANKUIN
DESCRIPTION
1
013557
BUGLER ORG PKT PCH TOB 0012 .65 OZ
2
458588
GAMBLER PIPE TOB MED 6 OZ 0001 BAG
3
256149
LARGO REG PIPE TOB BAG 0001 5 OZ
4
458604
GAMBLER MINT PIPE MED 6OZ 0001 BAG
5
127050TOP TOBACCO .6 OZ 0001 POUCH
E-Cigs
As referenced earlier, ecigarettes continue to be a
hot topic in the tobacco category—both among c-stores
as well as other classes of
trade. Retailers are consistently exposed to a growing
swath of suppliers, products
and flavors; to the extent it can
become difficult to pinpoint the most
appropriate mix for their store(s).
Towards the end of 2013, McLane
witnessed a leveling off of the explosive
growth of e-cigarettes. That growth continued to flatten in the early part
of 2014, with an industry
growth of only 10.3%, while
the category as a whole is
up 45.83% over prior year
(Excel). In late 2013 we began to see a sharp increase
in an otherwise unknown
category, e-liquids; the
growth of which has
continued to climb through
2014. While data on e-liquids
is largely unavailable due to
the high levels of online activity, it is estimated that this
once niche classification now makes up over 60% of the total
e-cigarette category. From a c-store industry perspective,
e-cigarette units are up 15.8% in the first half of 2014, and
e-cigarette dollars are up 13.7%.
From a c-store industry
perspective, E-cig units
are up 15.8% in the first
half of 2014, and E-cigs
dollars are up 13.7%.
Industry wide, through September 2014, the e-cigarette (nonvape) market share for Blu e-cigarettes hit 35.52%Logic 10.25%,
Vuse 7.77%, Mark Ten 7.75% and NJoy 6.25%. For cig-alike items
at McLane, 2014 sales increased 30.42% over the 2013 (McLane
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
11
CIGARETTES/OTP
MPulse Database). Market shares leaders at McLane are outlined as follows: LOEC 40.08%, Logic 11.86%, Vuse 23.35%, Mark
Ten 10.26% and NJoy 7.74% for 2014 (McLane MPulse Database). It is anticipated that Vuse (RJR) and Mark Ten (Altria)
will continue building market share as they continue to expand
both product mix and availability across the U.S.
Starting in May of 2014, McLane Company entered into the
vaping market with a few select brands. These brands were
selected due to their: market strength, quality of production
and reliability within the distribution channel. Those brands
include: Haus, Vapin, VooDoo, NJoy, Zig Zag, Real, Vapor X and
Lex 12.
McLane E-cig/Vape Companies and Products
(Listed in Alphabetical Order)
RANKUIN
DESCRIPTION
Ballantyne MisticDisposables/Rechargables/
Tanks
BallantyneHaus
Liquids and Vape Kits
CB Distributors
21st Century Disposables/Rechargables
CB DistributorsVapin Plus
E-CIG
FinDisposables/Rechargables/
Tanks/Kits
GreenSmartLivingGSL
Disposables/Rechargables
KretekVooDooHookahs/Liquids/Kits
Liggett Vector Brands Zoom
Disposables
LOEC
BluDisposables/Rechargables/
Tanks/Kits
Logic
LogicDisposables/Rechargables/
Tanks/E-cigar
National TobaccoV2
Disposables/Rechargables/
Tanks/Kits
National Tobacco
Zig Zag
NJoyNJoyDisposables/Rechargables
Nu Mark
Mark Ten
Disposables/Rechargables
Republic Tobacco
Real
RJRVuseDisposables/Rechargables
S&M Brands
Lex 12
VaporVapor X
Vapor
KraveDisposables
Closing
Clearly the cigarette and OTP categories are in a constant
state of flux and the challenge to the retailer is to be on top
of those changes and recognize the need to adapt. In order to
set themselves apart from their competition, a retailer must
ensure they place a significant amount of resources toward
12 CIGARETTES/OTP
effective category management and understand how this can
align with promoting the categories. In today’s marketplace,
successful retailers are pooling their supply side resources
for product and merchandising recommendations that will
help them compete in the ever challenging retail arena. True
category management starts with an internal look at the value
of the cigarette and OTP categories within the store, understanding the items available, consumer preference in their
geographic region, consistent review of the planograms and
updating the mix to keep up with the changes.
In efforts to provide solutions to the previous questions,
McLane has a plethora of resources at retailer’s disposal giving
them the tools, resources and technology to be able to take a
best in class category approach to tobacco.
McLane Lab Store — Recreates a retail store environment in
every detail—fully stocked with the latest and best-selling
products, using the most extensive convenience store sales
database in the industry. This indispensable service offering
helps retailers sell the right products in the most profitable
way—and, by ensuring product mix and space allocations are
meeting customers’ needs, helps avoid costly mistakes. The
Lab Store has become a highly valued resource and is unique to
McLane and its customers.
McLane Virtual Trade Show — Enables retailers to visit Web
“booths” from dozens of leading manufacturers 24 hours a day
and see hundreds of new products and promotions without the
expense, time loss or hassles of traveling to live trade shows.
The McLane VTS has become a large platform for new item
launches as well deals and promotions from multiple suppliers.
Item and Sales Analyzer (M-Pulse) — This Web-based report
viewing system allows customers to view and analyze purchase
history from McLane by manufacturer(s), a single store, store
grouping, category or item level to determine product performance and sales trends and make better business decisions.
This is the largest pool of real-time sales data in the business
At McLane, our world-class procurement team and merchandising principles not only help our retailers realize every potential
sales dollar, but also ensure their guests can count on the right
products each time they walk in the door.
Please stay tuned to future Strategic Merchandising Solutions
publications, as well as www.mclaneco.com for more information on how McLane can help you buy better, sell smarter and
profit more.
CIGARETTES
Santa Fe Natural Tobacco Company is a Signatory to the
Master Settlement Agreement.
Natural American Spirit® is a registered trademark of
Santa Fe Natural Tobacco Co. ©2015 SFNTC (1)
FOR MORE INFORMATION, CONTACT YOUR SWEDISH MATCH REPRESENTATIVE. 800-367-3677 customer.service@smna.com
©2015 SWEDISH MATCH NORTH AMERICA, INC.
Your Source for Tobacco Category Solutions
We’re invested in supporting your highly profitable cigarette category. Contact
your AGDC Representative to learn more about the new PM USA 2015 Retail
Leaders Program. The program and associated promotional resources includes
new options and incentives that can benefit your store and your bottom line.
Source: NACS State of the industry survey 2013 Data & CSX, LLC.
Profit amounts represent average per store / per year gross margin
dollars from 163 firms with 25,939 stores.
©2015 Altria Group Distribution Company
For Trade Purposes Only
New Products
Now Available With
INCREASE PROFITS
Choose smarter alternatives to traditional tobacco products!
*8 Refill Packs
For Every
Starter Kit Sold!
*According to IRI data
• Established destination brand that’s been in business since 2010
• A proven product that keeps customers coming back
• Industry leading profit margins
- Starter kits available in Regular & Menthol High 1.8% nicotine
- Refill 5-packs available in 6 flavors and 3 nicotine strengths
- NEW! 2.4% Nicotine Strength now available.
• Pharmaceutical grade e-liquid made in the USA
• Long lasting 400 puff single use e-cigarette
• Satisfaction guaranteed
- Available in Regular & Menthol
- Nicotine strengths available in
HIGH 1.8% & MAX 2.4% nicotine
2 Foot 10 Inches OTP Set: SW-HP Divisions
These are items that we
recommend be offered
by all c-stores in the SWHP divisions.
20 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: SW-HP Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
776849
031700048986
WO GRN SWT CGRL SAVE-ON-2
30 2PK
TOP SHELF (LEFT TO RIGHT)
062265
031700049518
WO SWEETS CGRLO
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
062208
031700049495
WO WHITE GRAPE CGRLO
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
062489
031700049532
WO GRAPE CGRLO
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
062299
031700049556
WO STRAWBERRY CGRLO
30 2PK
276527
073100008849
COPENHAGEN EXTRA LCN
5 1.2 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
206920
031700050026
WO MANGO CGRLO
30 2PK
589143
073100002830
COPENHAGEN LC SOUTHRN BLD 5 1.2 OZ
382473
031700049716
GAME GRAPE CGRLO
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
305573
031700049730
GAME WHITE GRAPE CGRLO
30 2PK
602649
073100000553
COPENHAGEN PCHS WNTRGRN
5 .82 OZ
305557
031700049693
GAME GREEN CGRLO
30 2PK
723890
073100001376
SKOAL FCW
5 1.2 OZ
305318
031700049761
GAME RED CGRLO
30 2PK
723916
073100001482
SKOAL LCW
5 1.2 OZ
305276
031700049709
GAME BLUE CGRLO
30 2PK
479279
073100005893
SKOAL LC PEACH BLEND
5 1.2 OZ
506964
031700049969
GAME PINEAPPLE CGRLO
30 2PK
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
SEVENTH SHELF
SECOND SHELF 721167
031700048245
GYV CGRILO FF UPR 3FOR2
30 00000003
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
457523
070137210825
BLK&MLD SWEET CGRLS FOIL
15 2 PK
479279
073100005893
5 1.2 OZ
765958
070137211020
B&M JAZZ CGRL 2/99-21807
15 2-CT
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
244376
784762072542
ZIG ZAG MANGO CGRLO PK
15 00000002
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
244335
784762072528
ZIG ZAG STRT UP CGRLO PK
15 00000002
129239
073100003196
SKOAL WNTRGRN POUCHES
5 .82 OZ
244293
784762072511
ZIG ZAG PEACH CGRLO PK
15 00000002
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
244285
784762072504
ZIG ZAG GRAPE CGRLO PK
15 00000002
502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
198226
784762072535
ZZ STRAWBERRY CGRLO PK
15 2 PK
502146
073100001673
SKOAL XTR PCHS WTGRN
5 .82 OZ
198168
784762072559
ZZ WHITE GRAPE CGRLO PK
15 2 PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
226779
025900227449
SS BLK CHRY TIP CGRLO
15 2 PK
502112
073100001680
SKOAL XTRA PCHS MINT
5 .82 OZ
226936
025900227432
SS BLK SMOOTH TIP CGRLO
15 2 PK
516740
073100001734
RED SEAL LC WNTRGRN
5 CAN
664201
025900000059
SS CIGARILLO IMPLS
25 1
299800
073100001970
RED SEAL LC STRT
5 CAN
027466
025900000981
SS BLUEBERRY CGRLO IMPLS
25 1
THIRD SHELF 664110
025900000356
SS GRAPE CGRLO IMPLS
25 1
516781
073100001741
RED SEAL FC NTRL
5 CAN
EIGHTH SHELF 169615
073100001857
RED SEAL FC WNTRGRN
5 CAN
417816
070137100188
BLACK & MILD ORIG-UPRT
25 1-CT
494575
073100004551
RED SEAL LC NTRL
5 CAN
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
402206
073100001130
HUSKY FCN
5 1.2OZ CN
388223
070137105251
BLK & MLD WOOD TIP UPRT
25 1 CT
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
544080
070137105381
BLK & MLD MILD UPRT
25 00000001
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
735043
070137105299
BLK&MLD WINE WD TIP UPRT
25 1 CT
573980
762446420001
LONGHORN LC STRAIGHT
5 1.2 OZ
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
574152
762446450008
LONGHORN LC NATURAL
5 1.2 OZ
417519
070137000181
BLK & MLD ORIG CIGAR PACK
10 5-CT
145268
762446490059
LH WINTERGREEN PCHS .82OZ
5 CAN
231886
070137000235
BLK & MLD WINE
10 00000005
572867
762446000012
TW FC NTRL
5 1.2 OZ
388256
070137005254
BLK & MLD WOOD TIP PACK
10 5 PACK
573196
762446000029
TW LC WNTRGRN
5 1.2 OZ
549147
070137000389
BLK & MLD MLD 5PK
10 00000005
FOURTH SHELF 734913
070137005292
BLK&MLD WINE WD TIP PACK
10 5-PK
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
542183
025900247140
SS TIP CGRLO 5FOR3
10 5 PK
151159
042100008715
GRIZZLY LC WINTERGREEN
5 1.2 OZ
394742
025900247164
SS PERFECTO 5FOR3
10 5 PK
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
Ninth SHELF
310151
042100008982
GRIZZLY FC WTGRN
5 ROLL
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
455741
042100010473
GRIZZLY WIDE CUT WNTGRN
5 1.20 OZ
239319
025900247072
SS BLUEBRY CGRLO 5 FOR 3
20 5 PK
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
149989
025900247010
SS GRAPE CGRLO 5FOR3 PK
20 5 PK
123638
042100000641
GRZLY LG CT NATURAL 97970
5 1.2 OZ
256396
025900225209
SS LTL CGR HARD PK
10 20
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
913822
042100009163
GRIZZLY EX LONG CUT NTRL
5 1.20 OZ
377655
025900202811
SS LTL CGR MILD
10 00000020
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
622621
025900405502
SANTA FE FILTERED CIGAR
10 00000020
278812
042100005431
GRIZZLY WNTRGRN POUCH
5 .82 OZ
622548
025900405519
SANTA FE FILTERED MILD
10 00000020
335190
042100000061
GRIZZLY STRAIGHT POUCH
5 .82 OZ
622522
025900405564
SANTA FE FILTERED MTHL
10 00000020
FIFTH SHELF 622498
025900405533
SANTA FE FILTERED GRAPE
10 00000020
383273
025900207465
SS CIGARILLO SAVE ON 2
30 2 PK
251983
717519001106
AL CAPONE SWT COGNAC LTL
10 00000010
212944
025900205355
SS CGRLO DIAMOND
30 2PK
437772
717519001144
AL CPN SWT FLTR COGNC LTL
10 00000010
340646
025900207502
SS GREEN SWT CGRL SAVEON2
30 2PK
BOTTOM SHELF 763565
025900228835
SS BLACK CGRLO
30 2PK
721449
070195590167 REDMAN
12POUCH
210963
025900207496
SS TROPICAL CGRLO SAVEON2
30 2PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
383372
025900207489
SS GRAPE CGRLO SAVE ON 2
30 2 PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
763557
025900228842
SS WHT GRP CGRLO SAVEON2
30 2PK
498543
087273012312
SMOKEY MT CHEW WG NON-TOB 10 CAN
383315
025900207472
SS BLUEBRY CGRLO SAVEON2
30 2 PK
498535
087273012305
SMOKEY MT CLSC NON-TOB
10 CAN
115998
025900228866
SS STWBRY CGRLO SAVE ON 2
30 2 PK
013557
027200366026
BUGLER ORG PKT PCH TOB
12 .65 OZ
506824
025900203771
SS CHOCOLATE CGRLO
30 2PK
150102
071610301924
BACKWOODS SWT AROMATIC PK 8 5 PK
115972
025900228859
SS PEACH CGRLO SAVE ON 2
30 00000002
150243
071610301863
BACKWOODS HONEY BERRY PK
8 5 PK
417972
025900220815
SS MINI GRAPE CGRLO 3F2
15 3PK
418046
025900220808
SS MINI CGRLO 3F2
15 3PK
418038
025900220860
SS MINI BLUEBRY CGRLO 3F2
15 3PK
SIXTH SHELF 062307
031700049501
WO SILVER CGRLO
30 2PK
247411
031700049525
WO BLUE CGRLO
30 2PK
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
21
2 Foot 10 Inches OTP Set: MI-MK-MN-MO Divisions
by all c-stores in the MIMK-MN-MO divisions.
22 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: MI-MK-MN-MO Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
062265
031700049518
WO SWEETS CGRLO
30 2PK
776849
031700048986
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
062307
031700049501
WO SILVER CGRLO
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
062208
031700049495
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
062489
031700049532
WO GRAPE CGRLO
30 2PK
276527
073100008849
5 1.2 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
206920
031700050026
WO MANGO CGRLO
30 2PK
589143
073100002830
305573
031700049730
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
305557
031700049693
GAME GREEN CGRLO
30 2PK
602649
073100000553
5 .82 OZ
305276
031700049709
GAME BLUE CGRLO
30 2PK
723890
073100001376
SKOAL FCW
5 1.2 OZ
305318
031700049761
GAME RED CGRLO
30 2PK
723916
073100001482
SKOAL LCW
5 1.2 OZ
721167
031700048245
30 00000003
723981
073100000607
SKOAL LCS
5 1.2 OZ
SEVENTH SHELF
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
457523
070137210825
15 2 PK
SECOND SHELF 765958
070137211020
15 2-CT
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
244285
784762072504
15 00000002
479279
073100005893
5 1.2 OZ
244335
784762072528
15 00000002
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
244376
784762072542
15 00000002
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
198135
784762072566
ZZ SWEETS CGRLO PK
15 2 PK
129239
073100003196
5 .82 OZ
055269
031700044575
WO WHT GRP CGRLO BNS UPRT 60 00000001
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
664201
025900000059
SS CIGARILLO IMPLS
25 1
677401
073100001901
SKOAL BANDIT WNTRGRN
5 .47 OZ
027466
025900000981
25 1
502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
664110
025900000356
25 1
502146
073100001673
5 .82 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
239319
025900247072
20 5 PK
502112
073100001680
5 .82 OZ
149989
025900247010
20 5 PK
502088
073100002137
SKOAL XTR PCHS CRISP
5 .82 OZ
394742
025900247164
SS PERFECTO 5FOR3
10 5 PK
THIRD SHELF EIGHTH SHELF 516740
073100001734
RED SEAL LC WNTRGRN
5 CAN
417816
070137100188
25 1-CT
516781
073100001741
RED SEAL FC NTRL
5 CAN
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
169615
073100001857
RED SEAL FC WNTRGRN
5 CAN
388223
070137105251
25 1 CT
494575
073100004551
RED SEAL LC NTRL
5 CAN
735043
070137105299
25 1 CT
402206
073100001130
HUSKY FCN
5 1.2OZ CN
544080
070137105381
BLK & MLD MILD UPRT
25 00000001
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
573980
762446420001
5 1.2 OZ
417519
070137000181
10 5-CT
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
231886
070137000235
BLK & MLD WINE
10 00000005
145268
762446490059
5 CAN
388256
070137005254
10 5 PACK
572867
762446000012
TW FC NTRL
5 1.2 OZ
734913
070137005292
10 5-PK
573196
762446000029
TW LC WNTRGRN
5 1.2 OZ
549147
070137000389
BLK & MLD MLD 5PK
10 00000005
FOURTH SHELF 896530
070137771180
BLK & MLD FLTR TIP
10 00000007
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
542183
025900247140
SS TIP CGRLO 5FOR3
10 5 PK
151159
042100008715
5 1.2 OZ
779256
025900247157
SS WOOD TIPS 5FOR3
10 5PK
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
Ninth SHELF
310151
042100008982
GRIZZLY FC WTGRN
5 ROLL
256396
025900225209
SS LTL CGR HARD PK
10 20
455741
042100010473
5 1.20 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
097683
025900203207
SS LTL CHRY CGR CRTN
10 00000020
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
622621
025900405502
10 00000020
913822
042100009163
5 1.20 OZ
622548
025900405519
10 00000020
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
622498
025900405533
SANTA FE FILTERED GRAPE
10 00000020
278812
042100005431
5 .82 OZ
577551
874411000436
CHEYENNE FF 100 LRG CGR
10 20 CT
334706
042100000047
GRIZZLY MINT POUCHES
5 .82 OZ
576249
874411000627
CHEYENNE MNTL 100 LRG CGR
10 20 CT
335190
042100000061
5 .82 OZ
251983
717519001106
10 00000010
FIFTH SHELF 022939
071610500280
DUTCH MASTERS PRESIDNT PK
5 5-PACK
383273
025900207465
30 2 PK
639922
071610757486
A&C GRENADIER DRK
5 00000006
212944
025900205355
SS CGRLO DIAMOND
30 2PK
150102
071610301924
340646
025900207502
30 2PK
150243
071610301863
8 5 PK
210963
025900207496
30 2PK
BOTTOM SHELF 383372
025900207489
30 2 PK
721449
070195590167 REDMAN
12POUCH
763557
025900228842
30 2PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
383315
025900207472
30 2 PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
115998
025900228866
30 2 PK
498543
087273012312
506824
025900203771
SS CHOCOLATE CGRLO
30 2PK
498535
087273012305
10 CAN
115972
025900228859
30 00000002
013557
027200366026
12 .65 OZ
418046
025900220808
SS MINI CGRLO 3F2
15 3PK
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
226779
025900227449
15 2 PK
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
226936
025900227432
15 2 PK
074633
784762071088
ZZ STRAIGHT UP WRAP
25 2 PACK
488353
071610499072
DM MC PALMA UPRT 2/25
50 00000001
SIXTH SHELF 247411
031700049525
WO BLUE CGRLO
30 2PK
062893
031700049488
WO GOLD CGRLO
30 2PK
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
23
Introducing New!
FEATURING
PROPRIETARY
V-TANK ™
TECHNOLOGY
ADVANCED VAPING SYSTEM
CONNECT PRE-FILLED, DISPOSABLE V-TANK™ TO POWERFUL 650 mAh BATTERY, PUSH BUTTON TO INHALE VAPOR.
S TA R T E R K I T
STARTER KITS
- XL 2.4 mL V-Tank™
- Powerful 650 mAh Battery
- USB Charger
- Featuring Hold Charge™
Battery Technology
(Press button 5 times rapidly to activate)
UIN#
098038
098046
V-TANK™ FLAVORS
NO MESSY REFILLS
- XL 2.4 mL Tank
- Equals Up To 5 Packs
of Cigarettes
UIN#
BOLD
TOBACCO
BOLD
MENTHOL
VANILLA
CHERRY
098038
098046
103002
102996
NICOTINE CINNAMON
FREE
103010
132720
GRAPE
COFFEE
102913
102970
meet your
NEW TOP
performers
GOLD STRIKE & ACID G-FRESH IN STAY FRESH POUCHES.
Premium Cigars that stay fresh longer for greater profits
Gold Strike Toro 6.25x50
McLane UIN# 715706
ACID G-FRESH BLONDIE
McLane UIN# 392274
Gold Strike Churchill 7x48
McLane UIN# 715391
ACID G-FRESH BLONDIE BOLD
McLane UIN# 184283
ACID G-FRESH BLONDIE SWEET ACID G-FRESH BLONDIE SELECT
McLane UIN# 184234
McLane UIN# 184267
ACID G-FRESH BLONDIE BLACK
McLane UIN# 184333
D I S T R I B U T E D B Y ROYA L G O L D C I G A R S
ACID G-FRESH KUBA KUBA
McLane UIN# 392225
F O R M O R E I N F O R M AT I O N C A L L 8 0 0 . 5 2 4 . 4 4 0 6
2 Foot 10 Inches OTP Set: MD-ME-SE-SO Divisions
by all c-stores in the MDME-SE-SO divisions.
28 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: MD-ME-SE-SO Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
776849
031700048986
30 2PK
062208
031700049495
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
062489
031700049532
WO GRAPE CGRLO
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
062307
031700049501
WO SILVER CGRLO
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
276527
073100008849
5 1.2 OZ
206920
031700050026
WO MANGO CGRLO
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
305557
031700049693
GAME GREEN CGRLO
30 2PK
589143
073100002830
382465
031700049723
GAME SILVER CGRLO
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
382473
031700049716
GAME GRAPE CGRLO
30 2PK
602649
073100000553
5 .82 OZ
305276
031700049709
GAME BLUE CGRLO
30 2PK
723890
073100001376
SKOAL FCW
5 1.2 OZ
305573
031700049730
30 2PK
723916
073100001482
SKOAL LCW
5 1.2 OZ
305318
031700049761
GAME RED CGRLO
30 2PK
479279
073100005893
5 1.2 OZ
506964
031700049969
30 2PK
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
SEVENTH SHELF
SECOND SHELF 664201
025900000059
SS CIGARILLO IMPLS
25 1
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
664110
025900000356
25 1
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
309161
071610499003
DM MC VAN CGRLO UPR
30 00000001
723981
073100000607
SKOAL LCS
5 1.2 OZ
410530
071610499126
DM VANILLA CGRILO UPRT
30 00000001
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
004200
071610503717
DM CGARILO GRP UPRT 30 CT
30 1
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
488353
071610499072
50 00000001
129239
073100003196
5 .82 OZ
226779
025900227449
15 2 PK
502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
226936
025900227432
15 2 PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
457523
070137210825
15 2 PK
502112
073100001680
5 .82 OZ
765958
070137211020
15 2-CT
502146
073100001673
5 .82 OZ
244285
784762072504
15 00000002
516781
073100001741
RED SEAL FC NTRL
5 CAN
244335
784762072528
15 00000002
516740
073100001734
RED SEAL LC WNTRGRN
5 CAN
244376
784762072542
15 00000002
THIRD SHELF 198168
784762072559
15 2 PK
494575
073100004551
RED SEAL LC NTRL
5 CAN
EIGHTH SHELF 169615
073100001857
RED SEAL FC WNTRGRN
5 CAN
417816
070137100188
25 1-CT
572867
762446000012
TW FC NTRL
5 1.2 OZ
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
573196
762446000029
TW LC WNTRGRN
5 1.2 OZ
388223
070137105251
25 1 CT
573519
762446704002
TW LC STRAIGHT
5 1.2 OZ
735043
070137105299
25 1 CT
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
544080
070137105381
BLK & MLD MILD UPRT
25 00000001
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
573980
762446420001
5 1.2 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
417519
070137000181
10 5-CT
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
231886
070137000235
BLK & MLD WINE
10 00000005
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
388256
070137005254
10 5 PACK
310151
042100008982
GRIZZLY FC WTGRN
5 ROLL
734913
070137005292
10 5-PK
FOURTH SHELF 549147
070137000389
BLK & MLD MLD 5PK
10 00000005
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
572743
070235108512
PHILLIE BLNT
10 00000005
151159
042100008715
5 1.2 OZ
437772
717519001144
10 00000010
455741
042100010473
5 1.20 OZ
Ninth SHELF
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
913822
042100009163
5 1.20 OZ
149989
025900247010
20 5 PK
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
542183
025900247140
SS TIP CGRLO 5FOR3
10 5 PK
123638
042100000641
5 1.2 OZ
779256
025900247157
SS WOOD TIPS 5FOR3
10 5PK
278812
042100005431
5 .82 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
334706
042100000047
5 .82 OZ
622621
025900405502
10 00000020
335190
042100000061
5 .82 OZ
622548
025900405519
10 00000020
563528
033300000777
KAYAK LC STRT 1.2 OZ
5 CAN
739367
751667046954
DJARUM BLK CLV CIGAR
10 12
563445
033300000807
KAYAK LC WTRGRN 1.2 OZ
5 CAN
730531
071610301986
BACKWOODS SWT ARMTC SNGLS 24 00000001
FIFTH SHELF 150102
071610301924
383273
025900207465
30 2 PK
150243
071610301863
8 5 PK
212944
025900205355
SS CGRLO DIAMOND
30 2PK
441220
031700048665
GYV 1882 5FOR4 PCH
8 5PK
210963
025900207496
30 2PK
334441
031700049075
GYV 1882 HONEY BRY 5FOR4
8 5 PK
383315
025900207472
30 2 PK
BOTTOM SHELF 383372
025900207489
30 2 PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
763557
025900228842
30 2PK
721449
070195590167 REDMAN
12POUCH
340646
025900207502
30 2PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
115972
025900228859
30 00000002
498543
087273012312
506824
025900203771
SS CHOCOLATE CGRLO
30 2PK
498535
087273012305
10 CAN
418046
025900220808
SS MINI CGRLO 3F2
15 3PK
013557
027200366026
12 .65 OZ
521245
071610499539
DM MC GREEN CGRLO FOIL PK
20 00000003
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
521252
071610499454
DM MC WINE CGRLO FOIL PK
20 00000003
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
521237
071610499492
DM MC PALMA CGRLS FOIL PK
20 00000003
074021
784762071064
ZZ MANGO WRAP
25 2 PACK
721167
031700048245
30 00000003
SIXTH SHELF 247411
031700049525
WO BLUE CGRLO
30 2PK
062265
031700049518
WO SWEETS CGRLO
30 2PK
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
29
2 Foot 10 Inches OTP Set: MP-MS-SZ Divisions
by all c-stores in the
MP-MS-SZ divisions.
30 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: MP-MS-SZ Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
776849
031700048986
30 2PK
062265
031700049518
WO SWEETS CGRLO
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
062208
031700049495
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
062489
031700049532
WO GRAPE CGRLO
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
070979
073100005138
COPE LCS
5 CAN
206920
031700050026
WO MANGO CGRLO
30 2PK
276527
073100008849
5 1.2 OZ
244335
784762072528
15 00000002
270744
073100000362
COPENHAGEN LC MINT
5 1.2 OZ
244293
784762072511
15 00000002
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
244376
784762072542
15 00000002
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
244285
784762072504
15 00000002
602649
073100000553
5 .82 OZ
226779
025900227449
15 2 PK
723890
073100001376
SKOAL FCW
5 1.2 OZ
226936
025900227432
15 2 PK
723916
073100001482
SKOAL LCW
5 1.2 OZ
293274
011300394164
BRCH SF LEMON DROPS SS
1 4.5 OZ
723981
073100000607
SKOAL LCS
5 1.2 OZ
SEVENTH SHELF
SECOND SHELF 664201
025900000059
SS CIGARILLO IMPLS
25 1
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
027466
025900000981
25 1
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
664110
025900000356
25 1
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
664078
025900000158
SS STRAWBERRY CGRLO IMPLS
25 1
356253
073100004858
SKOAL LC CITRUS BLEND
5 1.2 OZ
664524
025900000967
SS WHT GRAPE CGRLO IMPLS
25 1
479279
073100005893
5 1.2 OZ
664631
025900000844
OPTIMO PEACH CGRLO IMPLS
25 1
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
417816
070137100188
25 1-CT
032052
073100005411
SKOAL LC CLSSC
5 CAN
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
129239
073100003196
5 .82 OZ
388223
070137105251
25 1 CT
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
735043
070137105299
25 1 CT
669291
073100007699
SKOAL STRT POUCHES
5 CAN
457523
070137210825
15 2 PK
351536
073100008900
SKOAL SNUS MINT
5 CAN
765958
070137211020
15 2-CT
677401
073100001901
5 .47 OZ
521237
071610499492
20 00000003
THIRD SHELF 521211
071610498532
DM MC CHOC CGRLS FOIL PK
20 00000003
678292
073100000904
SKOAL BANDIT MINT
5 .47 OZ
EIGHTH SHELF 502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
502146
073100001673
5 .82 OZ
239319
025900247072
20 5 PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
149989
025900247010
20 5 PK
502112
073100001680
5 .82 OZ
239293
025900247034
SS STRWBRY CGRLO 5 FOR 3
20 5 PK
501940
073100002090
SKOAL XTRA LC RICH
5 1.2 OZ
542183
025900247140
SS TIP CGRLO 5FOR3
10 5 PK
502138
073100002175
SKOAL XTRA PCHS RICH
5 .82 OZ
394742
025900247164
SS PERFECTO 5FOR3
10 5 PK
502088
073100002137
5 .82 OZ
779256
025900247157
SS WOOD TIPS 5FOR3
10 5PK
402206
073100001130
HUSKY FCN
5 1.2OZ CN
417519
070137000181
10 5-CT
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
231886
070137000235
BLK & MLD WINE
10 00000005
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
388256
070137005254
10 5 PACK
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
734913
070137005292
10 5-PK
FOURTH SHELF 549147
070137000389
BLK & MLD MLD 5PK
10 00000005
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
151159
042100008715
5 1.2 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
Ninth SHELF
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
126995
077170465373
TOP TOBACCO .6 OZ
12 POUCH
455741
042100010473
5 1.20 OZ
013557
027200366026
12 .65 OZ
123638
042100000641
5 1.2 OZ
730531
071610301986
913822
042100009163
5 1.20 OZ
334060
071610302037
BACKWOODS HONEY BRY SNGL
24 COUNT
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
150102
071610301924
278812
042100005431
5 .82 OZ
150243
071610301863
8 5 PK
334706
042100000047
5 .82 OZ
150896
071610301832
BACKWOODS HONEY PK
8 5 PK
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
750893
751667067591
DJARUM CLV SPECIAL-CA
10 12 CT
573980
762446420001
5 1.2 OZ
748798
751667046954
DJARUM BLK CLV FLTRD CA
10 12 CT
FIFTH SHELF 750869
751667090636
DJARUM CLV BLK VANILLA-CA
10 12 CT
383273
025900207465
30 2 PK
748814
751667067553
DJARUM CHERRY CLV FLTR CA
10 12 CT
212944
025900205355
SS CGRLO DIAMOND
30 2PK
750885
751667074278
DJARUM CLOVE MILD-CA
10 12 CT
763565
025900228835
SS BLACK CGRLO
30 2PK
142083
025900202712
SS LTL CGR CRTN CIG
10 00000020
340646
025900207502
30 2PK
BOTTOM SHELF 383315
025900207472
30 2 PK
721449
070195590167 REDMAN
12POUCH
210963
025900207496
30 2PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
383372
025900207489
30 2 PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
763557
025900228842
30 2PK
498543
087273012312
115998
025900228866
30 2 PK
498535
087273012305
10 CAN
506824
025900203771
SS CHOCOLATE CGRLO
30 2PK
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
115972
025900228859
30 00000002
555201
784762071033
ZZ PEACH WRAP
25 2 PACK
417972
025900220815
15 3PK
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
418046
025900220808
SS MINI CGRLO 3F2
15 3PK
074633
784762071088
ZZ STRAIGHT UP WRAP
25 2 PACK
418038
025900220860
15 3PK
554634
784762071040
ZZ CHERRY WRAP
25 2 PACK
SIXTH SHELF 247411
031700049525
WO BLUE CGRLO
30 2PK
062307
031700049501
WO SILVER CGRLO
30 2PK
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
31
2 Foot 10 Inches OTP Set: MY-NE-PA Divisions
by all c-stores in the MYNE-PA divisions.
36 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: MY-NE-PA Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
305557
031700049693
GAME GREEN CGRLO
30 2PK
382473
031700049716
GAME GRAPE CGRLO
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
305318
031700049761
GAME RED CGRLO
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
506964
031700049969
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
247411
031700049525
WO BLUE CGRLO
30 2PK
070979
073100005138
COPE LCS
5 CAN
062265
031700049518
WO SWEETS CGRLO
30 2PK
276527
073100008849
5 1.2 OZ
776849
031700048986
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
062307
031700049501
WO SILVER CGRLO
30 2PK
589143
073100002830
062208
031700049495
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
602649
073100000553
5 .82 OZ
003681
071610499157
DM CORONA GRP UPRT 2/25
50 1
723890
073100001376
SKOAL FCW
5 1.2 OZ
488353
071610499072
50 00000001
723916
073100001482
SKOAL LCW
5 1.2 OZ
SEVENTH SHELF
479279
073100005893
5 1.2 OZ
497073
025900000714
SS BLK CHRY TIP CGRLO UPR
30 1
SECOND SHELF 500991
025900000707
SS BLK SMOOTH TIP CGRL UP
30 00000001
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
711929
031700048221
GAME WHT GRP PALMA FF UPR
25 00000001
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
133843
031700044223
GAME PALMAS VANILLA UPRT
25 00000001
356253
073100004858
5 1.2 OZ
133991
031700044247
GAME PALMAS GREEN UPRT
25 00000001
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
680181
031700044810
GAME WHT GRAPE CGRLO UPRT 25 00000001
723981
073100000607
SKOAL LCS
5 1.2 OZ
680116
031700044827
GAME GRAPE CGRLO UPRT
25 00000001
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
680140
031700044803
GAME GREEN CGRLO UPRT
25 00000001
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
680082
031700044834
GAME CIGARILLO UPRT
25 00000001
129239
073100003196
5 .82 OZ
664201
025900000059
SS CIGARILLO IMPLS
25 1
669291
073100007699
SKOAL STRT POUCHES
5 CAN
410530
071610499126
30 00000001
032375
073100002885
SKOAL LC SPRMNT
5 1.2 OZ
309161
071610499003
DM MC VAN CGRLO UPR
30 00000001
677401
073100001901
5 .47 OZ
004200
071610503717
30 1
502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
EIGHTH SHELF THIRD SHELF 417816
070137100188
25 1-CT
502146
073100001673
5 .82 OZ
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
388223
070137105251
25 1 CT
502112
073100001680
5 .82 OZ
735043
070137105299
25 1 CT
501940
073100002090
SKOAL XTRA LC RICH
5 1.2 OZ
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
502138
073100002175
5 .82 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
502252
073100002120
SKOAL XTRA LC CRISP
5 1.2 OZ
734913
070137005292
10 5-PK
502088
073100002137
5 .82 OZ
417519
070137000181
10 5-CT
516781
073100001741
RED SEAL FC NTRL
5 CAN
231886
070137000235
BLK & MLD WINE
10 00000005
516740
073100001734
RED SEAL LC WNTRGRN
5 CAN
388256
070137005254
10 5 PACK
573196
762446000029
TW LC WNTRGRN
5 1.2 OZ
480616
070235000588
PHIL BLNT PINK UPRT
25 00000001
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
480707
070235000359
PHIL BLNT REGULAR UPRT
25 00000001
573980
762446420001
5 1.2 OZ
126417
071610499218
DM CGRILO STRWBRY UPRT
30 00000001
FOURTH SHELF 216820
071610499010
DM MC CHOC CIGARILLOS-UPR
30 00000001
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
Ninth SHELF
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
151159
042100008715
5 1.2 OZ
622621
025900405502
10 00000020
455741
042100010473
5 1.20 OZ
622522
025900405564
SANTA FE FILTERED MTHL
10 00000020
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
739367
751667046954
10 12
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
437772
717519001144
10 00000010
278812
042100005431
5 .82 OZ
730531
071610301986
334706
042100000047
5 .82 OZ
150243
071610301863
8 5 PK
335190
042100000061
5 .82 OZ
150102
071610301924
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
441220
031700048665
GYV 1882 5FOR4 PCH
8 5PK
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
334441
031700049075
8 5 PK
FIFTH SHELF 572743
070235108512
PHILLIE BLNT
10 00000005
247015
071610499331
DM MC PALMA SPR FOIL PK
20 2 PACK
BOTTOM SHELF 521237
071610499492
20 00000003
721449
070195590167 REDMAN
12POUCH
719930
071610496682
DM BERRY FUSN CGRLS 2/99
30 2-PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
719872
071610496606
DM MINT FUSION CGRLS 2/99
30 2-PK
498543
087273012312
383273
025900207465
30 2 PK
498535
087273012305
10 CAN
383315
025900207472
30 2 PK
013557
027200366026
12 .65 OZ
763557
025900228842
30 2PK
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
383372
025900207489
30 2 PK
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
210963
025900207496
30 2PK
554634
784762071040
ZZ CHERRY WRAP
25 2 PACK
340646
025900207502
30 2PK
074120
784762071071
ZZ STRAWBERRY WRAP
25 2 PACK
627885
025900200022
KING ED NAT CGRLO B2G3
15 3PK
721415
071610500211
DUTCH MASTER MC PALMA PK
5 00000004
627760
025900200039
KING ED VAN CGRLO B2G3
15 3PK
765958
070137211020
15 2-CT
457523
070137210825
15 2 PK
SIXTH SHELF 305276
031700049709
GAME BLUE CGRLO
30 2PK
305573
031700049730
30 2PK
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
37
2 Foot 10 Inches OTP Set: MZ-NC Divisions
MZ-NC divisions.
38 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: MZ-NC Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
521211
071610498532
DM MC CHOC CGRLS FOIL PK
20 00000003
305573
031700049730
30 2PK
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
305276
031700049709
GAME BLUE CGRLO
30 2PK
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
305557
031700049693
GAME GREEN CGRLO
30 2PK
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
382473
031700049716
GAME GRAPE CGRLO
30 2PK
276527
073100008849
5 1.2 OZ
305524
031700049754
GAME GOLD CGRLO
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
382465
031700049723
GAME SILVER CGRLO
30 2PK
589143
073100002830
305318
031700049761
GAME RED CGRLO
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
506964
031700049969
30 2PK
602649
073100000553
5 .82 OZ
244285
784762072504
15 00000002
723890
073100001376
SKOAL FCW
5 1.2 OZ
244376
784762072542
15 00000002
723916
073100001482
SKOAL LCW
5 1.2 OZ
198168
784762072559
15 2 PK
479279
073100005893
5 1.2 OZ
SEVENTH SHELF
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
488353
071610499072
50 00000001
SECOND SHELF 004200
071610503717
30 1
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
126417
071610499218
DM CGRILO STRWBRY UPRT
30 00000001
356253
073100004858
5 1.2 OZ
309161
071610499003
DM MC VAN CGRLO UPR
30 00000001
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
410530
071610499126
30 00000001
723981
073100000607
SKOAL LCS
5 1.2 OZ
216820
071610499010
DM MC CHOC CIGARILLOS-UPR
30 00000001
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
721415
071610500211
DUTCH MASTER MC PALMA PK
5 00000004
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
765958
070137211020
15 2-CT
129239
073100003196
5 .82 OZ
226779
025900227449
15 2 PK
669291
073100007699
SKOAL STRT POUCHES
5 CAN
226936
025900227432
15 2 PK
502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
627885
025900200022
KING ED NAT CGRLO B2G3
15 3PK
502146
073100001673
5 .82 OZ
627760
025900200039
KING ED VAN CGRLO B2G3
15 3PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
EIGHTH SHELF 502112
073100001680
5 .82 OZ
417816
070137100188
25 1-CT
THIRD SHELF 232173
070137105237
BLK & MLD WINE UPRT
25 00000001
501940
073100002090
SKOAL XTRA LC RICH
5 1.2 OZ
388223
070137105251
25 1 CT
502138
073100002175
5 .82 OZ
735043
070137105299
25 1 CT
502088
073100002137
5 .82 OZ
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
516781
073100001741
RED SEAL FC NTRL
5 CAN
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
516740
073100001734
RED SEAL LC WNTRGRN
5 CAN
417519
070137000181
10 5-CT
169615
073100001857
RED SEAL FC WNTRGRN
5 CAN
231886
070137000235
BLK & MLD WINE
10 00000005
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
388256
070137005254
10 5 PACK
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
734913
070137005292
10 5-PK
573980
762446420001
5 1.2 OZ
441220
031700048665
GYV 1882 5FOR4 PCH
8 5PK
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
334441
031700049075
8 5 PK
145268
762446490059
5 CAN
150102
071610301924
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
Ninth SHELF
FOURTH SHELF 664201
025900000059
SS CIGARILLO IMPLS
25 1
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
664110
025900000356
25 1
310151
042100008982
GRIZZLY FC WTGRN
5 ROLL
027466
025900000981
25 1
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
151159
042100008715
5 1.2 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
455741
042100010473
5 1.20 OZ
577551
874411000436
CHEYENNE FF 100 LRG CGR
10 20 CT
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
576249
874411000627
CHEYENNE MNTL 100 LRG CGR
10 20 CT
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
739367
751667046954
10 12
278812
042100005431
5 .82 OZ
251983
717519001106
10 00000010
334706
042100000047
5 .82 OZ
437772
717519001144
10 00000010
335190
042100000061
5 .82 OZ
730531
071610301986
563528
033300000777
KAYAK LC STRT 1.2 OZ
5 CAN
334060
071610302037
BACKWOODS HONEY BRY SNGL
24 COUNT
563445
033300000807
KAYAK LC WTRGRN 1.2 OZ
5 CAN
730523
071610301955
BACKWOODS ORIGNL SNGLS
24 00000001
FIFTH SHELF BOTTOM SHELF 247411
031700049525
WO BLUE CGRLO
30 2PK
721449
070195590167 REDMAN
12POUCH
062265
031700049518
WO SWEETS CGRLO
30 2PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
776849
031700048986
30 2PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
062307
031700049501
WO SILVER CGRLO
30 2PK
498543
087273012312
062208
031700049495
30 2PK
498535
087273012305
10 CAN
062489
031700049532
WO GRAPE CGRLO
30 2PK
013557
027200366026
12 .65 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
206920
031700050026
WO MANGO CGRLO
30 2PK
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
383273
025900207465
30 2 PK
074021
784762071064
ZZ MANGO WRAP
25 2 PACK
212944
025900205355
SS CGRLO DIAMOND
30 2PK
210963
025900207496
30 2PK
383315
025900207472
30 2 PK
763557
025900228842
30 2PK
383372
025900207489
30 2 PK
SIXTH SHELF 521237
071610499492
20 00000003
521252
071610499454
DM MC WINE CGRLO FOIL PK
20 00000003
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
39
2 Foot 10 Inches OTP Set: NW-MW Divisions
NW-MW divisions.
40 CIGARETTES/OTP
2 Foot 10 Inches OTP Set: NW-MW Divisions
UINUPC
Descriptionpksz
UINUPC
Descriptionpksz
664110
025900000356
25 1
244335
784762072528
15 00000002
723882
073100001079
COPENHAGEN FC
5 1.2 OZ
244285
784762072504
15 00000002
516690
073100001215
COPENHAGEN LC
5 1.2 OZ
244376
784762072542
15 00000002
276493
073100008825
COPENHAGEN LCS
5 1.2 OZ
244293
784762072511
15 00000002
070979
073100005138
COPE LCS
5 CAN
062208
031700049495
30 2PK
276527
073100008849
5 1.2 OZ
062489
031700049532
WO GRAPE CGRLO
30 2PK
097113
073100008764
COPENHAGEN LCW
5 1.2 OZ
062893
031700049488
WO GOLD CGRLO
30 2PK
129221
073100003141
COPENHAGEN POUCHES
5 .82 OZ
062265
031700049518
WO SWEETS CGRLO
30 2PK
602649
073100000553
5 .82 OZ
776849
031700048986
30 2PK
723890
073100001376
SKOAL FCW
5 1.2 OZ
470062
031700049952
WO PINEAPPLE CGRLO
30 2PK
723916
073100001482
SKOAL LCW
5 1.2 OZ
206920
031700050026
WO MANGO CGRLO
30 2PK
723981
073100000607
SKOAL LCS
5 1.2 OZ
721167
031700048245
30 00000003
757468
073100004803
SKOAL LC APPLE
5 1.2 OZ
SEVENTH SHELF
SECOND SHELF 664524
025900000967
SS WHT GRAPE CGRLO IMPLS
25 1
724021
073100000881
SKOAL LC MINT
5 1.2 OZ
664078
025900000158
SS STRAWBERRY CGRLO IMPLS
25 1
724062
073100002861
SKOAL LC CHERRY
5 1.2 OZ
664458
025900000363
SS PEACH CGRLO IMPLS
25 1
356253
073100004858
5 1.2 OZ
354738
031700044056
GYV SWT/MLD POPS UPR 2/25
50 00000001
479279
073100005893
5 1.2 OZ
055269
031700044575
WO WHT GRP CGRLO BNS UPRT 60 00000001
518985
073100003134
SKOAL LC BERRY
5 1.2 OZ
055277
031700044629
WO SWEET CGRLO BNS UPRT
60 00000001
032052
073100005411
SKOAL LC CLSSC
5 CAN
417816
070137100188
25 1-CT
129239
073100003196
5 .82 OZ
232173
070137105237
BLK & MLD WINE UPRT
25 00000001
004242
073100004575
SKOAL MINT POUCH
5 .82 OZ
388223
070137105251
25 1 CT
669291
073100007699
SKOAL STRT POUCHES
5 CAN
735043
070137105299
25 1 CT
351536
073100008900
SKOAL SNUS MINT
5 CAN
336339
070137111221
BK&MD JAZZ WT UPRT
25 CT
351510
073100008924
SKOAL SNUS SMOOTH MNT
5 CAN
336321
070137111214
BK&MD JAZZ PT UPRT
25 CT
677401
073100001901
5 .47 OZ
497073
025900000714
SS BLK CHRY TIP CGRLO UPR
30 1
THIRD SHELF 500991
025900000707
SS BLK SMOOTH TIP CGRL UP
30 00000001
678292
073100000904
SKOAL BANDIT MINT
5 .47 OZ
EIGHTH SHELF 502070
073100001703
SKOAL XTRA LC WTGRN
5 1.2 OZ
150011
025900247003
SS CGRLO 5FOR3 PK
20 5PK
502146
073100001673
5 .82 OZ
239319
025900247072
20 5 PK
502211
073100002724
SKOAL XTRA LC MINT
5 1.2 OZ
149989
025900247010
20 5 PK
502112
073100001680
5 .82 OZ
256396
025900225209
SS LTL CGR HARD PK
10 20
502138
073100002175
5 .82 OZ
417105
025900202712
SS LTL CGR CRTN
10 00000020
502088
073100002137
5 .82 OZ
097683
025900203207
SS LTL CHRY CGR CRTN
10 00000020
402206
073100001130
HUSKY FCN
5 1.2OZ CN
564773
789502010112
PRIMETIME LTL CIG VANILLA
10 00000020
573790
762446410002
LONGHORN FC NATURAL
5 1.2 OZ
593343
789502711415
PRIMETIME GRAPE LTL CGR
10 00000020
573832
762446400003
LONGHORN LC WNTRGRN
5 1.2 OZ
565259
789502010211
PRIMETIME LTL CIG CHRY
10 00000020
574046
762446440009
LONGHORN LC MINT
5 1.2 OZ
739367
751667046954
10 12
573980
762446420001
5 1.2 OZ
739375
751667067591
DJARUM SPEC CLOVE CIGAR
10 12
FOURTH SHELF 417519
070137000181
10 5-CT
151159
042100008715
5 1.2 OZ
231886
070137000235
BLK & MLD WINE
10 00000005
627323
042100008869
GRIZZLY LCS
5 1.2 OZ
388256
070137005254
10 5 PACK
362251
042100005523
GRIZZLY SNUFF
5 1.20 OZ
734913
070137005292
10 5-PK
455741
042100010473
5 1.20 OZ
Ninth SHELF
123638
042100000641
5 1.2 OZ
542183
025900247140
SS TIP CGRLO 5FOR3
10 5 PK
913822
042100009163
5 1.20 OZ
394742
025900247164
SS PERFECTO 5FOR3
10 5 PK
181628
042100009101
GRIZZLY LC MINT
5 1.2 OZ
394668
025900247171
SS SLIMS 5FOR3
10 5 PK
278812
042100005431
5 .82 OZ
779256
025900247157
SS WOOD TIPS 5FOR3
10 5PK
334706
042100000047
5 .82 OZ
150102
071610301924
335190
042100000061
5 .82 OZ
150243
071610301863
8 5 PK
270116
042100002942
KODIAK WNTRGRN
5 1.2 OZ
555383
784762071002
ZZ GRAPE WRAP
25 2 PACK
151241
042100008739
GRIZZLY FC NATURAL
5 1.2 OZ
554600
784762071019
ZZ BLUEBERRY WRAP
25 2 PACK
FIFTH SHELF 554634
784762071040
ZZ CHERRY WRAP
25 2 PACK
383273
025900207465
30 2 PK
074021
784762071064
ZZ MANGO WRAP
25 2 PACK
212944
025900205355
SS CGRLO DIAMOND
30 2PK
555102
784762071057
ZZ MELON WRAP
25 2 PACK
210963
025900207496
30 2PK
555201
784762071033
ZZ PEACH WRAP
25 2 PACK
383315
025900207472
30 2 PK
074120
784762071071
ZZ STRAWBERRY WRAP
25 2 PACK
763565
025900228835
SS BLACK CGRLO
30 2PK
074633
784762071088
ZZ STRAIGHT UP WRAP
25 2 PACK
383372
025900207489
30 2 PK
BOTTOM SHELF 763557
025900228842
30 2PK
721449
070195590167 REDMAN
12POUCH
340646
025900207502
30 2PK
437954
070195599269
REDMAN GOLD BLND
12 POUCH
115998
025900228866
30 2 PK
393116
042100007718
LEVI GARRETT 32309
12 POUCH
506824
025900203771
SS CHOCOLATE CGRLO
30 2PK
498543
087273012312
115972
025900228859
30 00000002
498535
087273012305
10 CAN
417972
025900220815
15 3PK
126995
077170465373
TOP TOBACCO .6 OZ
12 POUCH
418046
025900220808
SS MINI CGRLO 3F2
15 3PK
013557
027200366026
12 .65 OZ
418038
025900220860
15 3PK
245498
047995000806
AMRCN SPRT ORIG BLND PCH
6 1.41 OZ
SIXTH SHELF 664201
025900000059
SS CIGARILLO IMPLS
25 1
027466
025900000981
25 1
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
41
01
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Snacks: Salty
According to a
Willard Bishop
study, warehouse
snacks deliver an
average of 12%
higher margins
than DSD. General
Mills also conducted a study
that proves that
with just less than
one-third of salty
category space,
warehouse snacks
contribute more
than half of the
overall salty category profit.
Written by:
Kristen Hamby
Category Manager
With decline in fuel consumption, slowing population growth
and competition from other channels in convenience, it is
imperative that retailers leverage their strengths in center
store sales and immediate consumption offerings. Immediate consumption trips account for 50% of convenience shopper visits and salty snacks is one of the top
destination categories.
What better to pair a higher rate of sales with a higher rate
of margins? According to a Willard Bishop study, warehouse
snacks deliver an average of 12% higher margins than DSD.
General Mills also conducted a study that proves that with
just less than one-third of salty category space, warehouse
snacks contribute more than half of the overall salty category profit.
46 SNACKS: SALTY
The growth in the salty snack category is just as compelling,
with more than 90% of households in the US reporting consumption a salty snack within the past thirty days, of which
very few limit themselves to just one or two types. The warehouse salty category is over $1.8 billion in total dollar volume
over the latest 52 weeks, and is growing 5.4% versus last year.
Warehouse salty snacks also represent 44% of dollar sales in
total salty snacks and the category overall is projected to
have a 6.2% compounded annual growth rate in dollar sales
from 2012 through 2017. McLane MPulse data for the last 90
days ending January 2nd shows a C-store/TTL APSW growth of
12.28% for the salty snack category.
Nuts, Seeds, and Trail Mix
Mintel projects a 9 to 11% annual growth in nuts, seeds and
trail mix as consumer awareness of the nutritional benefits of
the category continue to increase.
Mintel projects
a 9-11% annual
growth in nuts,
seeds and trail
mix as consumer
awareness of
the nutritional
benefits of the
category continue
to increase.
Nuts and seeds generate more
dollars than any other salty
snack category and have experienced double-digit growth
over the past three years. This
growth is expected to grow an
additional 61% from 2013 through
2018, reaching $10.1 billion at
current prices. McLane MPulse
data for the last 90 days ending
January 2nd shows a C-store/TTL
APSW growth of 15.45% for the nut
segment. Some of the popularity
of nuts and seeds can be attributed to a 2013 Harvard study that
claimed that people who
consume nuts live longer,
healthier lives.
Kraft Planters, Blue Diamond,
Emerald and Snak Club nuts
continue to be core contributors
to salty sets. Wonderful Pistachios
has proven itself to be a top-selling
item in convenience, nearly doubling in growth each year for the past 4
years. New and exciting innovation in the
nut segment this year include: Planters Salted Caramel, Sea
Salt and Vinegar and Chili Lime flavors, which are available
in both tubes and 2 ounce cans.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
47
Snacks: Salty
Top 10 Nut Items
McLane 4th Qtr. Item Ranking (Units Sold)
Ranking UIN Description
1
069930
PLNTR SLT PNUT TUBE 2/$1 1.75 OZ
2
070276
PLNTR HNY RST PNUT 2/$1 1.75 OZ
3
070433
PLNTR HEAT PNT TUBE 2/$1 1.75 OZ
4
388926
WONDERFUL PISTACHIOS 5 OZ
5
896225
PLNTR TB HR CSHW 1.5 OZ
6
070854
PLNTR CSHWS TUBE P.99 1.5 OZ
7
224568
PF WNDRFL PST RSTD SLT TB 1.25 OZ
8
337907
BLUE DIA WASABI & SOY 1.5 OZ
9
480814
PL DRY ROASTED PEANUTS 1.75 OZ
10
673905
BLUE DIA WHOLE NTRL 1.5 OZ
Sunflower seeds are continuing a positive growth trend
showing a 3% dollar sales growth for the last 52 weeks and
a 7% growth for the last 26 weeks. McLane MPulse data for
the last 90 days ending January 2nd shows C-store/TTL APSW
growth of 16.20% for the seeds and kernels segment. Flavored seeds are driving growth in the category, experiencing an 11.8% two year CAGR from 2012 through 2014. Other
factors driving this growth are health conscious and active
generation X, Millennials and families who live in suburban
and Hispanic households. Kernels and pumpkin seeds are
seeing accelerated growth; pumpkin seeds gained 6.1% ACV
in latest 13 weeks.
flavors such as Hidden Valley Ranch and Vlasic Dill Pickles.
Spitz is seeing a 10% increase in dollar sales versus a year
ago, mainly attributed to its expansion into the East Coast.
The brand recently came out with a Salted Caramel and Spicy
Sweet Chili item. Giants is starting to differentiate itself from
a regional brand to a national one and offers a unique kettle
roasted item.
Top 10 Seeds/Kernels Items
1
101402
D&S SNFLWR IN SHL 5.25 OZ
2
095398
D&S SNFLWR SD RNCH 5.25 OZ
3
168013SPITZ S/SDS CRACKD PEPPER 6 OZ
4
094631
D&S PMPKN SD 2.25 OZ
5
306902
D&S JUMBO ORIG SEED 6 OZ
6
102251
D&S SUNFLWR SD BBQ 5.25 OZ
7
543298
BIGS VLSC DLL PICKLE SNFL 5.35 OZ
8
094169
D&S R/S SALT SNFLWR SD 5.25 OZ
9
110239SPITZ DILL PCKLE S/SDS 6 OZ
10
634469
DS PUMPKIN SEED 5 OZ
McLane MPulse data for the last 90 days ending January 2nd
shows C-store/TTL APSW growth of 31.08% for the trail mix
segment. Fruit and nut snacks continue to innovate around
indulgent flavor trends, specifically in this segment. Savory
sweet and salty combination flavor profiles that possess
healthy attributes will remain popular. Snak Club’s Cape Cod
and Antioxidant trail mixes make a perfect fit for a healthy
but tasty snack. Nature Valley, True North and Mrs. May’s
items continue to be great incremental products to both
salty and better-for-you sets and also coincide with the
sweet and salty flavor profiles.
Top 8 Trail Mixes Items
David’s is still the share leader in seeds, with 35%. The brand
recently came out with Sweet and Spicy and Sweet and Salty
flavors which are sure to be a big hit in the upcoming year. Bigs
has experienced a large national growth of 43% of dollar sales
versus last year, largely contributed to its unique co-branded
48 SNACKS: SALTY
1
045013
PLNTR TRL MX NUT/CHOC 6 OZ
2
340497SNK CLB ENERGIZER TRL MIX 9 OZ
3
037747
PLNTR TRL MX NUT/FRT 6 OZ
4
079822
PLNTR CHOC SNK NUT 1.72 OZ
5
011726
PLNT TB/NT TRL MX 1.7 OZ
6
079855
PLNTR SNK HONEY NUT 1.66 OZ
7
340869SNK CLB TROPICAL MIX 9 OZ
8
360933SNK CLB YOGURT NUT MIX 9 OZ
Chips, Pretzels, Rinds,
and Popcorn
Potato chips, which were created in error over 150 years
ago, have grown almost 2
billion in sales from 2008
to 2013 and are expected
to grow another billion and
a half through 2018. As key
driver of growth leader within
salty snacks, potato chips
are experiencing a 9.4% dollar growth according to IRI
data for the latest 52 weeks
ending November 4, 2014.
McLane MPulse data for
the last 90 days ending
January 2nd shows C-store/
TTL APSW growth of 15.01%
for the chips, pretzels and
rinds segment. The segment
is driven by Pringles which
experienced a 10.6% growth
and followed by Kettle who
experienced a 16% growth
versus a year ago. Like other categories, bold and unique
flavors such as flame roasted, Asia/Middle Eastern inspired,
and sweet and salty combinations are becoming increasingly
popular due to a growing appetite for exotic spices and complex profiles. Recent Mintel research indicates that 40% of
consumers are willing to try new flavors and 23% say spicier
foods are more appealing now than when they were younger.
While spicy flavors are on the rise, regional favorites such as
BBQ will also remain on trend.
Top 12 Chips/Pretzels/Rinds Items
RankingUIN Description
1
354167
PRING SR CRM/ON 2.5 OZ
2
354183
PRING ORIG 2.36 OZ
3
185124
BUGLES NACHO CHS 3 OZ
4
169573
ANDY CAPP HOT FRIES 3 OZ
5
184374
BUGLES ORIG 3 OZ
6
321299
PRING CANS SR CRM/ON 5.96 OZ
7
321257
PRING CANS ORG 5.68 OZ
8
353961
PRING CHEDDAR 2.5 OZ
9
353615
PRING BBQ 2.5 OZ
10
168724
ANDY CAPP CHEDDAR FRIS 3 OZ
11
098897SOH MINI PRETZELS 3.5 OZ
12
098541SNYDERS HNY/MST/ON PRTZL 3.5 OZ
Items such as Andy Capp’s Cheddar Fries, Smithfield pork
rinds and TGI Fridays chips continue to represent the core
in salty. TGI Fridays recently introduced a Sweet Potato Skin
chip which should add incremental growth to the strong foundation of the potato skin family. All natural Kettle chips have
two new “Thick and Bold” favors that sport a ridged texture:
Carolina BBQ and Dill Pickle. Kellogg’s Special K Chips and
Stacy’s remain staple items for both salty and better-for-you
chips. Each recently came out with new and exciting flavors,
Special K Honey BBQ and Stacy’s Fire Roasted Jalapeno. General Mills’ Chex Chips have proven themselves to be performers in 2014 and have two new Totino’s Pizza Chips this year in
pepperoni and cheese flavors which should gain good traction
because of brand recognition.
McLane MPulse data for
the last 90 days ending
January 2nd shows
C-store/TTL APSW growth
of 15.01% for the chips,
pretzels and rinds
segment. The segment is
driven by Pringles which
experienced a 10.6%
growth and followed by
Kettle who experienced
a 16% growth versus a
year ago.
Projected growth for pretzels is helped by demand for
healthier snacking items and is projected to grow 4.9% in
salty c-store dollar sales from 2013 to 2015. Snyder’s continues to be a leader with its pretzel assortment and recently
came out with a Sweet and Salty Cinnamon Sugar item and
Snack Factory Pretzel Crisps continue to appeal to both salty
and healthy snackers.
The ready-to-eat popcorn segment has been growing at a double-digit rate over several years driven by gluten-free and whole
grain benefits combined with innovative new flavors. McLane
MPulse data for the last 90 days ending January 2nd shows
C-store/TTL APSW growth of 9.68% for the packaged popcorn
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
49
Snacks: Salty
segment. More than half of the popcorn introductions recorded
globally in the 12 months ending in June of last year, were positioned on a health platform, rising to over 78% in the US.
Top 5 Microwave/RTE Popcorn Items
RankingUIN Description
1
233585
ACTII BTTR LVR PPCRN 2.75 OZ
2
314443SKINNYPOP POPCORN 1 OZ
3
592048
PPCRN IN ORG KTTLCRN PPCR 4 OZ
4
709519
D&T MOVIE THEATER PPCRN 3.5 OZ
5
300137
RCKY MTN CARMEL PPCRN SS 1.5 OZ
The addicting and low calorie popcorn, Skinny Pop, has surfaced as an item with tremendous growth this past year and
recently introduced a sister flavor, White Cheddar, in convenience. Rocky Mountain Popcorn continues to be a favorite
with its indulgent flavor profiles and grab-and-go packaging. Popcorn Indiana recently introduced a smaller 2 ounce
bag size which fits the convenience format perfectly. Van
Holten’s Pickled Popcorn continues to perform and strongly
resonates with pickle lovers and the alike. Werther’s Caramel Popcorn is also sure to be a big hit bringing candy lovers
into the category.
same time period. This is driven by consumer preference
for convenience, distribution increases and price. McLane
MPulse data for the last 90 days, ending January 2nd, shows
C-store/TTL APSW declining slightly at -1.13% for the other
salty snacks segment. Bold flavor innovation such as Kellogg’s Cheez-It Grooves and items and indulgent items such
as Combo’s Sweet and Salty Vanilla and Caramel and Muddy
Buddy Brownie Supreme should aide in the growth of
this segment.
Top 10 Other Salty Items
Ranking UIN 1
429167
2
542951
3
428953
4
427856
5
292474
6
428938
7
210310
8
210369
9
428219
10
210419
Description
CHEX MIX TRAD CC 3.75 OZ
GARDETTO ORIG CC 5.5 OZ
CHEX MIX CHDR CC 3.75 OZ
CORNNUT RANCH BAG 4 OZ
CHEX MX PB CHC MDY BDDY 4.5 OZ
CHEX MIX BLD PRTY BLD 3.75 OZ
COMBOS CHDR CHS PRTZL 6.3 OZ
COMBOS PIZZERIA PRETZEL 6.3 OZ
CORNNUT ORIGINAL BAG CC 4 OZ
COMBOS PEPP PIZZA CRCKR 6.3 OZ
Merchandising
Other Salty Snacks
Other salty snacks are projected to grow 8.1% in dollar sales
from 2013 to 2015 and are driven by distribution, convenience and consumer preference for savory items. Snack
mixes are projected to grow 9.1% in dollar sales during the
50 SNACKS: SALTY
• 54% of salty snacks are purchased on impulse.
With that being said, half of consumers wait
in line for their transaction for more than 30
seconds and 2/3rds of these shoppers are
not doing anything while waiting.
This holds a great opportunity to
catch an impulse purchase by utilizing a salty section on your front
end or near the register.
• According to the Nielsen Category
Development Index, flavor profiles
are widespread across the US and
vary in rural and suburban markets
presenting an opportunity to have robust
assortment to satisfy regional differences.
•Salty segments can also be regionalized. When merchandising and
allocating space on your in line
salty sets, take into account which
segments are dominant in your area
and that will most appeal to your
consumer:
• Snack nuts are very dominant in
the Southern portion of the country
•
•
•
•
Seeds are extremely prevalent in the West
Potato chips are strongest on the East Coast
Pretzels are extremely prevalent in the Northeast
Other salted snacks are strongest in the West, Plains
and South Central regions
Space to Share
Does your set give sunflower seeds their fair share?
Nut Type
% Total Sales
40 Facings
Sunflower Seeds
34%
13
Peanuts
23%9
Cashews
15%6
Almonds
9%4
Pistachios
9%3
Mixed
5%2
Pumpkin Seeds
3%
1
Sunflower Kernels
2%
1
Promoting
• Highlight an essential deal of the week to build shopper
awareness that the c-store is a fill-in destination
• Offer a product mix that supports value and fill-in trips.
These options are especially appealing to Millennials,
who live on-the-go more so than most and are less likely
to grocery shop. Think of bundling lunch or quick dinner
ideas that are easy to grab on the way home and that
don’t require a lot of complex ingredients.
• Promote anchor categories to get shoppers into your
stores, then pair right products for higher rings such as
salty snacks with sodas or beverages with potato chips.
• Focus on displays during key seasons and be strategic
with secondary placements. Leverage your core items on
displays placed as interruptions on paths to destination
categories.
• Call-outs on products such as new and healthy items help
drive impulse purchases in-store.
• Currently 89% of c-store shoppers participate in a loyalty
program of some sort. Establish loyalty programs that are
fast, simple, and rewarding for customers. Fuel loyalty
programs are a way to drive in store trips.
• Loyalty programs are especially appealing to the “superconsumer” who is someone that frequents the store
regularly, spends heavily and has an emotional resonance
with the channel itself. These “superconsumers” drive 40%
of all food and beverage sales in convenience.
• Leverage digital investments for increased trips and/or
bigger baskets.
Sources:
McLane MPulse Data; What a Shopper Wants, Melissa Vonder Haar
II, CSP Magazine; GMI Small Format Path to Purchase Study, 2013,
Q28 “Which of the following best describe when you shop for food
at a Drugstore?”; General Mills Research. C-Store Monthly Food/Bev
Buyers, Jan/Feb 2014. n=348; Convenience SuperStudy™, Willard
Bishop/Dietz Consulting, 2010; Salty Snacks in the US, CSP Daily
News, April 24, 2014
IRI AllScan C-Store Data for the Latest 52 Weeks Ending November
4, 2014; Nielsen Category Growth Forecasting, 2013; Mintel “Chips,
Popcorn, Nuts & Dips US – January 2014”, IRI Convenience Data
ending Jan 4th, 2015; Nielsen Answers on Demand 3 Years ending 7/26/14- Total US Convenience Channel; Salty Mintel Oxygen
Consumer Insights report: Chips, Popcorn, Nuts and Dips- US 2014;
Salty Snacking, Pat Pape, NACs Magazine 14; IRI data for the last 52
weeks ending 1/1/15
Nielsen Total US xAOC plus Total U.S. Convenience, 52 weeks ended
May 10, 2014; IRI Convenience Data, Last 52 weeks ending Jan 11,
2015
“Category Insight: Nuts, Fruit Snacks and Snack Mixes”, Dec 13
NACS Online/Magazine /Past Issues /2011 /August 2011/Category
Close Up: Salty Snacks Stick Around; Mintel US Retail Sales, Chips,
Popcorn, Nuts, and Dips at inflation adjusted prices; www. Baking business.com 7/16/2014;”Ten savory flavor drivers”, Monica
Watrous
http://www.foodbusinessnews.net/articles/news_home/Consumer_
Trends/2014/10/Snacks_The_year_in_review.aspx?ID={4C9A6DA30FA9-4C84-87A6-6F057C3EF2F0} Nielsen Advanced Analytics for Convenience channel. Modeled from Scantrack data August 2010-August
2013 and macro factors; Projected September 2013 – 2015; Nielsen
Category Development Index; IRI AllScan C-Store Data Latest
24 Weeks Ending 5/18/2014. Total U.S. excluding DSD & Private
Label;NPD, C-Store Monitor, YE March 2014; ENVIROSELL: C-Store
Front End Shopping Study- May. 2012
WANT TO GET A DEAL?
Go online at mclaneco.com and
order promotions from General Mills,
Inventure Foods, Kraft Foods and
TSN West.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
51
SNACKS: Salty
12 Ft Salty Snack National Recommendation
52 SNACKS: SALTY
Item listings on pages 54 and 55.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
53
SNACKS: Salty
UINUPC
LEFT 4 FT SECTION
TOP RACK (LEFT TO RIGHT)
521823
029000012745
011726
029000074460
790089
029000075412
070854
029000075382
896225
029000075399
310599
041570051795
673905
041570051818
310722
041570051801
337907
041570052303
337782
041570052273
Descriptionpksz
12
18
18
18
18
12
12
12
12
12
1.75 OZ
1.7 OZ
1.5 OZ
1.5 OZ
1.5 OZ
1.5 OZ
1.5 OZ
1.5 OZ
1.5 OZ
1.5 OZ
BOTTOM RACK (LEFT TO RIGHT)
0079822
029000019195 PLNTR CHOC SNK NUT
079855
029000019171 PLNTR SNK HONEY NUT
480756
029000017177 PL NUTRITION HEART HEALTH
081844
029000020016 PL SEA SALT VINEGAR TUBE
081760
029000019997 PL SALTED CARAMEL TUBE
070276
029000075368 PLNTR HNY RST PNT TB 2/1$
480814
029000017078 PL DRY ROASTED PNTS 2/1$
070433
029000075375 PLNTR HT PNT TUBE 2/1$
069930
029000075351 PLNTR SLT PNT TUBE 2/1$
12
12
18
10
10
18
18
18
18
1.72 OZ
1.66 OZ
1.5 OZ
2.25 OZ
2 OZ
1.75 OZ
1.75 OZ
1.75 OZ
1.75 OZ
PEG SECTION
101402
095398
102251
235929
093831
045013
037747
388926
428219
165266
578468
094169
634469
497321
497131
346510
346551
427856
172049
110239
168013
262162
342279
342261
190900
190876
428110
178384
543298
543223
543256
340539
340869
360933
1
1
1
12
1
1
1
8
1
1
1
1
1
1
1
1
1
1
12
1
1
10
6
6
6
6
1
12
1
1
1
6
6
6
5.25 OZ
5.25 OZ
5.25 OZ
2.25 OZ
3.75 OZ
6 OZ
6 OZ
5 OZ
4 OZ
5.25 OZ
5.25 OZ
5.25 OZ
5 OZ
6 OZ
6 OZ
3 OZ
3 OZ
4 OZ
5 OZ
6 OZ
6 OZ
5.35 oz
4.5 OZ
4.5 OZ
6 OZ
8 OZ
4 OZ
5 OZ
5.35 OZ
5.35 OZ
5.35 OZ
9 OZ
9 OZ
9 OZ
(LEFT TO RIGHT)
026200461724
026200467726
026200465722
026200462301
026200460727
029000078628
029000078802
014113910088
071159078196
026200238920
026200464640
026200461359
026200463780
029000012585
029000012578
029000074361
029000074491
071159073115
038093245558
028400094092
028400096720
028400332712
087076412364
087076411312
087076414375
087076414429
071159076550
038093336850
896887002202
896887002219
896887002233
087076314569
087076314620
087076314545
54 SNACKS: SALTY
PL PSTACHIO TUBE NUT
PLNT TB/NT TRL MX
PLNTRS SMK ALMONDS
PLTNR CSHWS TUBE
PLNTR TB HR CSHW
BLUE DIA SMKHS ALMD TUBE
BLUE DIAMOND WHOLE NTRL
BLUE DIA RSTD SLTD ALMND
BLUE DIAMOND WASABI & SOY
BLUE DIAMOND JALAPENO SMO
D&S SUNFLWR SD SS
D&S SNFLWR SD RNCH SS
D&S SUNFLWR SD BBQ SS
D&S PMPKN SD RANCH
D&S SNFLWR KRNL
SS
PLNTR TRL MX NUT/CHOC SS
PLNTR TRL MX NUT/FRT SS
WONDERFUL PISTACHIOS
CORNNUT ORIG BAG
SS
DVD ORIGIANL JMB SS
D&S SWT SPCY SS
D&S R/S SALT SNFLWR SD SS
D&S PUMPKIN SEED SS
PLNTR SALTED PEANUT SS
PLNTR HNY RSTD PEANUT SS
PLNTR SLT CSHW SS
PLNTR HNY RST CSHW SS
CORNNUT RANCH BAG
SS
GIANT KTTL RST SNFLWR SDS
SPITZ DILL PCKLE SS
SPITZ S/SDS CRCKD PPR SS
SPITZ CARAMEL
SNK CLB SV RAW ALMONDS
SNK CLB SV SLTD CASHEWS
SNK CLB SV CAPE CD TRL MX
SNK CLB SV ANTXDNT TRL MX
CORNNUT CHILE PICANTE SS
GIANT BACON RANCH SNFLWR
BIGS VLSC DLL PICKL SD SS
BIGS BCNSLT SLZ BCN SD SS
BIGS ZESTY RNCH SNSD SS
SNK CLB BV FANCY TRL MX
SNK CLB BV TROPICAL MIX
SNK CLB BV YGRT NUT MIX
UINUPC
Descriptionpksz
340497
428300
081182
087076314606
071159078240
071159001231
SNK CLB BV ENRGZR TRL MIX
CORNNUT BBQ BAG
SS
CORNNUT JALAPENO CHDR SS
6 9 OZ
1 4 OZ
1 4 OZ
BOTTOM SHELF
211490
026200002378
498113
010300843191
497990
010300938194
224568
014113913447
313320
02900001948
262485
02900001946
260612
081363004355
460246
612820550025
106443
016000506268
106468
016000506275
D&S ORG SNFLWR SD 2/$1
EMRLD COCOA RST ALMNDS
EMRLD S SALT PPR CASHEWS
PF WNDRFL PST RSTD SLT TB
PLSALTED CHILI LIME CAN
PLSALTED CLASSIC CAN
TRUE NORTH CHC NUT CRNCH
MM DOLE CASHEW CRUNCH
NV APPLE CINN NT CLSTR
NV RST NUT SEED NUT
12
12
12
12
8
8
12
6
12
12
1.625 OZ
1.5 OZ
1.25 OZ
1.25 OZ
6 OZ
6 OZ
5 OZ
5 OZ
1.75 OZ
1.75 OZ
MIDDLE 4FT SECTION
PEG SECTION (LEFT TO RIGHT)
210369
041419420065
210310
041419420058
210344
041419420072
542951
016000166196
543009
016000502789
429167
016000160101
428953
016000126060
428938
016000126077
210419
041419420089
210476
041419420119
286872
041419420010
098897
077975022313
542902
016000166998
429159
016000505827
292474
016000507326
725341
016000512351
019430
041419780855
019299
041419780879
413179
070271003789
098194
077975025871
372441
077975090985
061069
016000168916
158386
016000508835
650820
016000507043
726893
024100103454
726885
024100103447
229294
024100104567
098608
077975081563
098541
077975022344
603936
720495902350
603977
720495904354
275362
720495929746
443267
024100577309
634444
024100928415
082552
024100204113
112557
028400142885
112482
028400142533
COMBOS PZZA PRZ SS
COMBOS CHDR CHS PRZ SS
COMBOS CHDR CHS CRKR SS
GM GARDETTO ORIGNAL
GM GARDETTO GRLC RYE CHIP
GM CHEX MIX TRAD
GM CHEX MIX CHDR
GM CHEX MIX BLD PRTY BLD
COMBOS PEP CRKR SS
COMBOS BFLO BLU CHS SS
COMBOS 7 LYR DIP TRTLA SS
SOH MINI PRETZELS
GM GARDETTO SPCL ITLN
GM CHEX MX JAL CHDDR
CHEX MX PB CHC MDY BDDY
GM MIX MDDY BDY BRN SPRM
COMBO SWTSLTY VNFRTPRZ
COMBOS PRTZL CRML CRM
HK ANDRSN PB NGGT
SOH SRDGH NBBLR PRTZL
SOH PRTAL SSN PCS CMN SGR
CHEX MX CHOC TURTLE
GM CHX MX SNKDLE MDY BDY
GM CHEX MIX CKI N CRM
CHEEZ IT GRVS WHT CHDR
CHEEZ IT GRV CHDR RNCH
CHEEZ IT CRNCH BRST CHDDR
SOH HT BFFL WNG PRTZL
SOH HNY/MST/ON PRTZL
TGIF BCN/CHDR POTATGIF BC
TGIF SR CRM&ON POTATO SKN
TGIF SWT POTATO SKINS
CHEEZ IT DUOZ SH CHD PARM
CHEEZ IT DUOZ CHDJ BSW SS
CHEEZ IT ORIG SS
CRACKER JACKD CARAMEL
CRACKER JACKD PNT BTR CHC
1
1
1
7
7
8
8
8
1
1
1
8
7
8
7
7
12
12
8
8
8
7
7
7
6
6
6
8
8
6
6
6
6
1
1
6
6
6.3 OZ
6.3 OZ
6.3 OZ
5.5 OZ
4.75 OZ
3.75 OZ
3.75 OZ
3.75 OZ
6.3 OZ
6.3 OZ
6.3 OZ
3.5 OZ
5 OZ
3.75 OZ
4.5 OZ
4.5 OZ
6 OZ
6 OZ
2.5 OZ
3.5 OZ
3 OZ
4.5 OZ
4.5 OZ
4.25 OZ
3.25 OZ
3.25 OZ
2 OZ
3.5 OZ
3.5 OZ
3 OZ
3 OZ
2.5 OZ
4.3 OZ
4.3 OZ
7 OZ
3.125 OZ
3 OZ
BOTTOM SHELF
324780
041419714751
357962
041419714737
COMBOS PZA PRTZL
COMBOS PPRNI PZA
18 1.8 OZ
18 1.7 OZ
SNACKS: Salty
UINUPC
Descriptionpksz
324772
324731
331280
512657
314443
300053
COMBOS CHS CRKR
COMBOS CHDR PRTZL
SF ORIGINAL PRETZEL CRISP
GM CHEX MIX TRAD
SKNNYPOP POPCORN SS
RCKY MTN WHT CHDR POPCORN
18
18
8
5
1
5
1.7 OZ
1.8 OZ
3 OZ
8.75 OZ
1 OZ
1.5 OZ
RIGHT 4FT SECTION
184374
016000368309
185124
016000513792
011627
016000511286
011668
016000511279
086744
757528008796
443580
038000784279
354639
038000584039
778282
038000729966
180158
016000504257
106682
016000503311
106229
016000506299
106187
016000510692
280115
028400089548
279950
028400093095
160838
021908812298
160762
021908812359
196899
843571005698
604066
074488444854
604033
074488444410
604074
074488444427
524249
084114115881
608711
084114033338
250670
084114112484
608745
084114032607
604215
720495920019
510990
072799036843
169573
026200471594
168724
026200471587
300137
010449122270
671545
038200022126
662254
038200000063
233585
076150232486
GM BUGLES ORIG
GM BUGLES NACHO CHS
TOT PEP PZA WHT CHPS
TOT CHS PZA WHT CHPS
BARCEL TAKI FUEGO SS
KELL SPK CRKR CHP HNY BBQ
KELL SPK SEA SALT CRCKR
KELL SPK SC & ON CRCK CHP
GM BUGLE SWT & SLTY CRML
GM BUGLES HOT BUFFALO
CHEX JALPN CHDR MLTGRN CH
CHEX CINNMN SGR MLTGRN CH
STACY PITACHP PRMSN GRLHR
STACY PITACHP SIMPLY NAKD
GM FD SHLD TST GD MLTGRN
GM FD SHLD TST GD SWT POT
POPCRN IND KETTLECRN CDDY
SMTHFLD HOT SPY CRKL SS
SMITHFIELD ORIG PRK RNDS
SMTHFLD HT SPC PRK RND SS
KETTLE JALAPENO CHIP
KETTLE CHIP SEA SLT VINGR
KETTLE CHIP THICK AND
BOLD DILL PICKLE
KETTLE CHIP SALT & PEPPER
VIDALIA EX SWT ONION PTL
WO CARAMEL POPCORN
ANDYCAPP HOT FRS UNPR SS
ANDYCAPP CHDDAR FRIES SS
RCKY MTN CARAMEL POPCORN
BIG PAPA DILL PKL POPCRN
VAN HOLTEN MILD DILL PCKL
ACT II BUTTER LOVER POPCN
6
6
6
6
1
6
6
6
7
6
6
6
6
6
6
6
6
1
1
1
6
6
6
3 OZ
3 OZ
1.25 OZ
1.25 OZ
4 OZ
1.06 OZ
1.06 OZ
1.06 OZ
3.5 OZ
3 OZ
1.5 OZ
1.5 OZ
3 OZ
3 OZ
1.5 OZ
1.5 OZ
2.1 OZ
1.75 OZ
1.75 OZ
1.75 OZ
2 OZ
2 OZ
2 OZ
6
6
12
1
1
5
12
12
18
2 OZ
2.25 OZ
1.5 OZ
3 OZ
3 OZ
4.5 OZ
2.2 OZ
CT
2.75 OZ
PRINGLES SECTION - TOP RACK
354183
038000845246
354167
038000845253
353961
038000845260
353615
038000845277
134684
038000848940
270447
038000124969
260273
038000124952
PRINGLES ORIG SS
PRINGLES SR CRM ONION SS
PRINGLES CHEDDAR SS
PRINGLES BBQ SS
PRINGLES US SALT VNGR
PRINGLES ORIG JAL CHDR DIP
PRINGLES ORIG RANCH DIP
1
1
1
1
12
1
1
2.36 OZ
2.5 OZ
2.5 OZ
2.5 OZ
2.5 OZ
2.8 OZ
2.8 OZ
1
1
1
1
1
1
5.68 OZ
5.96 OZ
5.96 OZ
5.96 OZ
6.42 OZ
6.42 OZ
041419714744
041419714713
049508007302
016000159907
850251004087
010449127268
PRINGLES SECTION - BOTTOM RACK
321257
038000844966 PRINGLES CANS ORG SS
321299
038000845000 PRINGLES CAN SR CRM/ON SS
349837
038000844980 PRINGLES CAN CHEDDAR SS
321273
038000844973 PRINGLES CAN BBQ SS
222117
038000849176 PRINGLES TRTLA SWRANCH SS
205823
038000849152 PRINGLES TRTLNCHO CHS SS
WANT TO GET A DEAL?
order promotions from General Mills,
Giant Snacks, Kraft Foods, Mars, Spitz
International and TSN West.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
55
SNACKS: Salty
3 Ft Warehouse Chips National Recommendation
UINUPC
Descriptionpksz
250704 08411411249 KETTLE CHIP THICK AND
BOLD CAROLINA BBQ
608711 084114033338 KETTLE CHIP SEA SLT VINGR
524249 084114115881 KETTLE JALAPENO CHIP
608745 084114032607 KETTLE CHIP SALT & PEPPER
185124 016000513792 GM BUGLES NACHO CHS
184374 016000368309 GM BUGLES ORIG
These are items that we recommend be offered by all
c-stores in all eight McLane regions.
6
2 OZ
6
6
6
6
6
2 OZ
2 OZ
2 OZ
3 OZ
3 OZ
SECOND SHELF
011668 016000511279
011627 016000511286
354639 038000584039
778282 038000729966
354571 038000584008
086694 757528008796
TOT CHS PZA WHT CHPS
TOT PEP PZA WHT CHPS
KELL SPK SEA SALT CRCKR
KELL SPK SC & ON CRCK CHP
KELL SPK CHDR CRCKR
BARCEL TAKI FUEGO
6
6
6
6
6
16
1.25 OZ
1.25 OZ
1.06 OZ
1.06 OZ
1.06 OZ
4 OZ
THIRD SHELF
279950 028400093095
280115 028400089548
106229 016000506299
106187 016000510692
603936 720495902350
603977 720495904354
STACY PITACHP SIMPLY NAKD
STACY PITACHP PRMSN GRLHR
CHEX JALPN CHDR MLTGRN CH
CHEX CINNMN SGR MLTGRN CH
TGIF BCN/CHDR POTATGIF BC
TGIF SR CRM&ON POTATO SKN
6
6
6
6
6
6
3 OZ
3 OZ
1.5 OZ
1.5 OZ
3 OZ
3 OZ
FOURTH SHELF
098897 077975022313
098541 077975022344
604066 074488444854
604074 074488444427
169573 026200471594
168724 026200471587
SOH MINI PRETZELS
SOH HNY/MST/ON PRTZL
SMTHFLD HOT SPY CRKL SS
SMTHFLD HT SPC PRK RND SS
ANDYCAPP HOT FRS UNPR SS
ANDYCAPP CHDDAR FRIES SS
8
8
1
1
1
1
3.5 OZ
3.5 OZ
1.75 OZ
1.75 OZ
3 OZ
3 OZ
BOTTOM SHELF
321257 038000844966
321299 038000845000
349837 038000844980
321273 038000844973
205823 038000849152
222117 038000849176
354183 038000845246
354167 038000845253
353615 038000845277
353961 038000845260
134684 038000848940
PRINGLES CANS ORG SS
PRINGLES CAN SR CRM/ON SS
PRINGLES CAN CHEDDAR SS
PRINGLES CAN BBQ SS
PRINGLES TRTLNCHO CHS SS
PRINGLES TRTLA SWRANCH SS
PRINGLES ORIG SS
PRINGLES SR CRM ONION SS
PRINGLES BBQ SS
PRINGLES CHEDDAR SS
PRINGLES US SALT VNGR
1
1
1
1
1
1
1
1
1
1
12
5.68 OZ
5.96 OZ
5.96 OZ
5.96 OZ
6.42 OZ
6.42 OZ
2.36 OZ
2.5 OZ
2.5 OZ
2.5 OZ
2.5 OZ
WANT TO GET A DEAL?
order the promotion from General Mills.
56
56 SNACKS: SALTY
OPPOSITES ATTRACT.
NEW SWEET® BAKED
& SALTY
COMBOS
SNACKS.
UIN# 019299
UIN# 019430
Convenience
% Liftt by Any Promo
% Lift by Any Display
®
COMBOS
BAKED SNACKS
50%
29%
SALTY
SNACKS
13%
7%
72 ct.
Shipper
display units % lift and any promo units % lift
Quarter
First Delivery Date
Last Delivery Date
Last Order Date
Q4 2014
12/1/2014
3/20/2015
3/13/2015
Q1 2015
12/29/2014
3/20/2015
3/13/2015
Q3 2015
6/15/2014
9/4/2015
8/28/2015
®/TM trademarks ©Mars, Incorporated 2015
UIN# 037770
www.mars24seven.com
Visit
24seven.com
The most convenient way to grow your category.
HAPPY
HOUR
S NAC K M I X
over
are outpacing category
Brand Awareness
SRIRACHA RANCH
2.65oz/6ct
UIN 287342
SWEET BARBECUE
2.65oz/6ct
UIN 287359
SWEET & SPICY
2.65oz/6ct
UIN 287508
ORDER TODAY
1. Source: US FOOD IRI data ending 8-10-14
CHEDDAR BACON
2.65oz/6ct
UIN 287334
®
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Item Description
ul cru with Chee
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toget
Cheez-It Crunch’d Cheddar Cheese
Stock
®
™
™
McLane Item
Number (UIN)
Manf. UPC
229294
0-24100-10456-7
Cheez-It ® Crunch’d ™ Hot and Spicy
229302
0-24100-10455-0
Cheez-It Grooves ® Zesty Cheddar Ranch
726885
0-24100-10344-7
Cheez-It Grooves ® White Cheddar
726893
0-24100-10345-4
®, TM, © 2015 Kellogg NA Co.
Snacks: BETTER-FOR-YOU
Perceptions of
snacking have
shifted from a
behavior to be
avoided to a
means of sensible
eating. Betterfor-you snack
foods, such as
fruit, nutrition
bars and Greek
yogurt are on the
rise and projected
to grow 5% by
2018, according to The NPD
Group.
Written by:
Kristen Hamby
Category Manager
Within the 50 million consumers who often snack between
meals is a group of 14.2 million healthy snackers, who favor
salty snacks and claim that they usually only snack on healthy
foods. According to a Research & Markets report, “Salty
Snacks in the U.S.,” there is a rapidly evolving market that
food marketers increasingly count on to lift their overall profitability. It shows how the packaged food industry’s recent
efforts to roll out a wider array of exciting and innovative
healthy-ingredient versions of salty snacks can succeed by
targeting a critically important subset of healthy snackers.
Perceptions of snacking have shifted from a behavior to be
avoided to a means of sensible eating. Better-for-you snack
foods, such as fruit, nutrition bars and Greek yogurt, are
on the rise and projected to grow 5% by 2018, according to
The NPD Group. Driving growth in better-for-you snack foods
are Generation X, Millennials, and Generation Z, who have
62 SNACKS: BETTER-FOR-YOU
positive attitudes about snacking and a desire to eat more
healthful and convenient foods. This segment experienced a
phenomenal growth in sales of 62% in 2013.
Better-for-you is a fairly new
term which has fast became
its own segment in convenience. This segment can overlap
several different
snack categories
such as nutritional, nuts, seeds,
chips, jerky, and
the list goes on.
Even in its beginning
stages with vague merchandising direction, it is nothing to
ignore as 61% of consumers are actively seeking healthier
snacks and 20% of consumers “strongly agree” they would
shop at a c-store more if it carried more better-for-you
products (Men 17%, Women 22%). This segment has great
opportunity to add incremental growth to your snack sets
while changing the way traditional convenience stores are
viewed by women.
their food comes from. While barriers for purchase in this
segment can sometimes include price (along with selection
and freshness), 58% of millennials are willing to pay more
for better-for-you items.
Merchandising/Promoting
Although better-for-you is a growing trend in snacking,
snacks must still taste good. More shoppers define betterfor-you as basic products and ingredients versus “elite”
or “niche” health, therefore offer healthier mainstream
items that also deliver on
taste. Also important
to these consumers is
the transparency of
the packaging.
According to a
Food Shopping
survey, 70%
say they want
to know where
If there is space in your store for a stand –alone, better-for-you
set that supports your store demographics, a 3 foot end cap
is suggested. If there is not room for a dedicated set, carve
out a 6 to 9 item section in your in-line salty set in a top-hand
corner. Make shopping for these items easy by having the set in
a highly visible area (at least for the first few months of implementation) such as across from the front counter and with
signage on windows and front doors to draw in foot traffic from
the gas pump. Having the right assortment is also important as
the best BFY options won’t force shoppers to make a tradeoff.
Include mainstream items in addition to items with call outs
such as low fat and calories, high protein and fiber, all natural
and whole grain. Since shoppers are more likely to think about
eating healthier in the morning, consider early-bird specials
that include cross promotions with water, fruit or yogurt.
Sources:
Research & Markets report, “Salty Snacks in the U.S.”
Salient Salty Snack Trends, CSP Daily News, April 24th 2014
http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2014/10/
Snacks_The_year_in_review.aspx?ID={4C9A6DA3-0FA9-4C84-87A6-6F057C3EF2F0}
Nielsen Answers on Demand 3 Years ending 7/26/14- Total US Convenience Channel; Salty
Snacks is based on KF category definition
GMI BFY Research - January, 2013. % Top 2 Box Agreement Among Total Respondents
(N=1600 past 3 month c-store food and beverage shoppers, 18-54 years old).
Whole Foods/Harris Interactive: Food Shopping Trends Tracker Survey
GMI BFY Research - January, 2013. “Which, if any, of the items below prevent you from
purchasing “good-for-you” products from a convenience store/gas station more often than
you currently do? Number indicated % of respondents selecting, n=1600
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
63
SNACKS: Salty
3 Ft Snack Better-For-You National Recommendation
UINUPC
These are items that we recommend be offered by all
c-stores in all eight McLane regions.
64
64 SNACKS: BETTER-FOR-YOU
Descriptionpksz
778282 038000729966 KELL SPK SC & ON CRCK CHP
354639 038000584039 KELL SPK SEA SALT CRCKR
276667 017082875112 JL SWT TRYKI TKY JRKY
224048 017082874825 JL ORIG CHIC JRK
196931 013971001907 BF NTRL GRNNY SMTH APL CH
160093 819944010002 RCKLND FRM GRK YGT ALMND
280115 028400089548 STACY PITACHP PRMSN GRLHR
261354 028400424653 STACYS PITA CHIPS JLPNO
098889 077975028049 SOH EAT SMART VEG CRSP
649244 071146002456 SNAPEA CRISP LGHT SALT
019398 014113210300 WONDERFUL ALMOND RST & SL
388926 014113910088 WONDERFUL PISTACHIOS
711770 893869005077 CSHWS W/PMGRN&VNLA GLZ NT
160762 021908812359 GM FD SHLD TST GD SWT POT
160838 021908812298 GM FD SHLD TST GD MLTGRN
604355 708163920875 BC LGTLY HUMMUS CHP
273367 708163122580 BC AVACADO OIL/SEA SLT
347765 884623100503 BNKD CRNBRY ALM TRLMX
711812 893869005084 ALMND W/CRNBRY&HNY GLZ NT
331280 049508007302 SF ORIGINAL PRETZEL CRISP
197194 015665601042 PIRATE BOOTY AG WHT CH SS
277145 010449781101 RM SNFLLY THN BLU POPCORN
314443 850251004087 SKNNYPOP POPCORN SS
360123 612820500181 MM CRAN BLBRRY CRNCH
260570 081363004348 TRUE NORTH ALND PCN CRNCH
6
6
8
8
6
6
6
6
8
12
8
8
6
6
6
6
8
8
6
8
1
6
1
6
12
1.06 OZ
1.06 OZ
3.25 OZ
3.25 OZ
1.69 OZ
5.5 OZ
3 OZ
3 OZ
1.25 OZ
3.3 OZ
5 OZ
5 OZ
4 OZ
1.5 OZ
1.5 OZ
2 OZ
1.65 OZ
4.5 OZ
4 OZ
3 OZ
1 OZ
2.2 OZ
1 OZ
5 OZ
5 OZ
TOP SHELF
017285 888849000210
515973 888849000005
016956 753656710969
546960 602652170560
286336 602652170119
525253 602652176517
QUEST WHT CHOC RSPBRY BAR
QUEST COOKIE AND CREAM
THK THN SLT CRML LNBR
KIND PEANUT BTTR DRK CHC
KIND CRNBRY ALMD + ANTXDN
KIND DRK CHOC NUT SESLT
12
12
10
12
12
12
2.12 OZ
2.12OZ
1.41OZ
1.4 OZ
1.4 OZ
1.4 OZ
BOTTOM SHELF
305268 644225727382
307728 644225727832
702498 014054330396
704940 014054330280
422204 722252263322
422246 722252263346
POWER CRUNCH WAFER VANILL
POWER CRUNCH TRIPLE CHOC
ODWALLA BERRY S/S GO MEGA
ODWALLA BAR BANANA NUT
CLIF MOJO DRKCHC ALM SSLT
CLIF MOJO DRKCHC CHRYALM
12
12
15
15
12
12
1.4 OZ
1.4 OZ
2 OZ
2 OZ
1.41 OZ
1.41 OZ
Give your customers the quality
they need, the designs they love, and
the reliability of America’s #1 Lighter*.
Visit BICLighter.com.
**BIC Full Size Lighter Only
© 2014 BIC USA Inc., Shelton, CT 06484
*Source: IRI C-MULO for the 52
weeks ending Sept. 28, 2014
AUTOMOTiVE
It is important
to have a good
mix of car accessories and
air fresheners
in the store
sets—these
items are high
impulse items.
Written by:
Kirk Bailey
Category Manager
Automotive—Focus on
Innovations & Opportunities
An imperative area of discussion in the convenience store
world is the increase in demand from Hispanic shoppers. According to the NPD group, “U.S. Hispanics make almost two
more visits a month than non-Hispanics to major oil chain
c-stores.” Hispanic consumers have increased spending more
than 200% since 2010, and that number is expected to increase to a spending power of $1.7 trillion by 2017 (CSPnet).
Without representation for this demographic group, retailers
will lose incremental sales.
68 AUTOMOTIVE
Another pivotal demographic group that should be a focus
in the automotive set is female shoppers. Women shoppers
expect a higher level of customer service in the convenience
channel, and typically purchase more impulse items. CSPnet
author Angel Abcede suggests having aesthetically appealing
displays, which the female shopper will be drawn to. According to CSPnet, “The female consumer accounts for $20
trillion in annual consumer spending, with that figure going
to $28 trillion in the next 5 years.” Without consideration
for this group of shoppers, this segment will choose to shop
elsewhere, and convenience stores will lose overall sales.
Continue to expect the high mileage and synthetic oils to rise
in demand as conventional oil loses ground. Millennials care
more about the condition of their vehicles and will happily
switch to a better product if the price is right. With gas prices
being as low as they are currently, there is a little more spending money for the younger consumer to use on a higher quality
product. As shown in Figure 1 below, the motor oil segment of
the automotive set continues to be the leader in sales. There
is a slight decrease in the sales percentage in 2014, as shown
in Figure 2, but that can be attributed to the harsh winter
weather in the beginning of the 2014 year which resulted in
unnatural sales for anti-freeze and window solvent.
consumers about the nearly 20% of oil
samples that failed the testing standards by creating the Motor Oil Matters
program, complete with a website
(www.MotorOilMatters.org), to inform
consumers and
encourage them to increase
purchasing in “quality”,
higher-end oils.
Although the synthetic and high
mileage blends are on the rise,
it is always a good idea to keep
value option oil in the set to
compliment the premium blends. This
gives another option and allows retailers
to reach more consumers. The McLane
private label oil, Road Tech, makes a top
quality value oil and consistently ranks in
the top 15 of oil sales each year.
Following are the top SKUs sold in the motor oil category. With
new standards coming in 2017, and thinner oil trends climbing,
expect this chart to change in the near future.
Fig. 2 - Sales % Change 2013-2014
(McLane MPulse Data)
CATEGORIES
% CHANGE
MOTOR OIL
-0.97%
ADDITIVES
-0.14%
ANTI-FREEZE0.35%
ACCESSORIES-0.23%
WINDOW SOLVENT
0.98%
The #1 item in the GMP
set in relation to sales
is motor oil. Motor
oil is a consistent
category with
conventional 15W40 &
15W30 being the major
player for many years.
Top Motor Oil Items
Motor Oil & Additives
As shown in Figure 1, the number one item in the GMP set in
relation to sales is motor oil. Motor oil is a consistent category
with conventional 15W40 & 15W30 being the major player for
many years. However, expect to see that grip begin to loosen
as the synthetic & high mileage blends begin to inch up the top
10 (PENNZOIL SYNTH 5W30 0006 QT is currently #9).
The American Petroleum Institute (API) states that results
from testing has shown 1 in 5 bulk oils purchased has failed to
meet API performance standards. The API has set out to inform
1
245563SHELL ROTELLA 15W40 0003 1 GAL
2
057521
MOBIL DELVAC 1300 15W40 0004 1 GAL
3
525295
PENNZOIL 10W30 0006 QT
4
451591
5
370908
CHEVRON DELO 15W40 0003 GAL
6
451666
7
261339
PENNZOIL HM 10W30 0006 QT
8
451518
9
178616
PENNZOIL SYNTH 5W30 0006 QT
10
263020
KENDALL SUPER D XA 15W 40 0004 GAL
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
69
AUTOMOTIVE
Additives
BlueDEF continues to hold the
number one spot and is a must
in any Automotive set. As the
number of diesel vehicles
on the road equipped
with the Selective
Catalytic Reduction (SCR)
system increases by an
estimated 20% in 2015,
retailers must ensure
their shelves are fully stocked
with this product!
In 2014 the average age of a
vehicle was 11.4 years old.
Also, as the vehicle age
continues to trend upward, it is imperative that
a good mix of additives
with cleaners and those
that stop leaks are kept in
the set. With Millennials
having lived through, and
perhaps been impacted the
most by the economic recession, they seem to be choosing
the maintenance route for their vehicles (cstoredecisions).
The chart below represents the top SKUs sold in 2014 within
the additive category.
Promoting
additives during
the spring/summer
traveling months
or in the fall/
winter months
as the season
changes, might be
a way to entice
consumers on that
impulse buy.
70 AUTOMOTIVE
Top Additives Items
1
014456 PEAK BLUEDEF DSL EXHST FL 0001 2.5 GAL
2
342782STP COM FUEL SYS CLNR 0001 5.25 OZ
3
342774STP GAS TREATMENT 0001 5.25 OZ
4
342675STP SC FUEL INJ CLEANER 0001 5.25 OZ
5
342733STP OCT BOOSTER 0001 5.25 OZ
6
355651STP POWER STR FLD ST 0930 0001 12 OZ
7
014332 PEAK BLUEDEF DSL EXHST FL 0004 GAL
8
646596 WD 40 SMART STRAW 0001 8 OZ
9
739870STP BRAKE FLD ST 0925 0001 12 OZ
10
342790STP FUEL INJ CRB TRT 0001 5.25 OZ
Car Accessories & Air
Fresheners
It is important to have a good mix of car accessories and air
fresheners in the store sets, as these items are high impulse
items. There is always much advancement in this area of the
automotive set. Combine tried and true products such as the
Lil Tree air freshener with new Perk vent wraps to maximize
appeal for all customers. Innovation is key!
There is peaking interest in innovative smoke odor eliminating products. There are some interesting reviver and smoke
wipes that make a good option for the elimination of smoke
odors and other strong odors. Keep an eye out for these
items as they are expected to be top sellers going into 2015.
Finally, retailers should ensure there is coverage with the
rarely changing essentials such as Duct tape and vinyl tape,
gas cans, Rain-X, and Fix-A-Flat. These basics are important
to the consumer who needs these items in an emergency
situation, or just for everyday use. As in the additive section, expect to see increases in do it yourself (DIY) repair
from the Millennial generation. Below are the top selling
SKUs in the car accessory and air freshener category.
Top Car Accessories & Air Fresheners
1
537316 GAS CAN CARB COMPL SPLLPR 0001 1 GAL
2
914879 GAS CAN CARB COMPL SPLLPR 0001 2 GAL
3
086918 LIL TREE BLACK ICE 0001 2 PK
4
548255 FIX A FLAT W/HOSE N CAP 0001 16 OZ
5
150359 BRIGGS STRATTON GAS CAN 0001 2 GAL
6
070532 LTL TREE NEW CAR 0001 2 PK
7
531053NAV PENN BOOST CABLE 0001 12 FT
8
150318 BRIGGS STRATTON GAS CAN 0001 1 GAL
9
770446 ROAD TECH TIRE RPR W/HOSE 0001 16 OZ
10
070490 LTL TREE VANILLAROMA 0001 2 PK
Windshield Wash &
Anti-Freeze
Generally speaking, the current
year has been a much milder
winter compared to winter
2013-2014. That being said,
demand for anti-freeze
and windshield wash
items is lower as well.
Retailers still need to
keep a good helping of
these items to ensure
the customer isn’t left
out in the cold.
Peak antifreeze and
windshield wash items
remain strong contenders
in this section, with Road
Tech anti-freeze,
Rotella, and Splash
windshield wash making appearances. As
always, keeping a good
mixture of products in the
set ensures all customers
are content. Below are the top
selling SKUs for anti-freeze and
windshield wash.
It is important to
have a good mix of
car accessories
and air fresheners
in the store sets,
as these items are
high impulse items.
There is always
much advancement
in this area of the
automotive set.
Top Anti-Freeze & Windshield Wash Items
Ranking UIN 1
358002
2
055541
3
207282
4
630764
5
257352
6
051144
7
297960
8
646307
9
257329
10
257121
Description
PEAK GLOBAL 50/50 0006 1 GAL
PEAK 20 WNDSHLD W 0006 GAL
PEAK FINAL CHRGE 50/50 AF 0006 GAL
PEAK LNG LIFE 50/50 0006 GAL
PEAK 25 WNDSHLD W 0006 GAL
ROAD TECH EL 50/50 ANTFRZ 0006 GAL
PEAK 25 GAS ISLND CONC 0006 GAL
ROTELLA ULTRA ELC 0006 1 GAL
PEAK 0 WNDSHLD WSH 0006 GAL
PEAK +32 WNDSHLD W 0006 GAL
Conclusion
To sum it all up, although profits may not be as high in the
automotive area of the stores, it is crucial to the consumer
and is one of the most popular sections. Centered on major
throughways, many convenience stores are a quick and easy
way to pick up the essential automotive products. With so
many travelers passing through a retailer’s store, it pays to
be in-stock on these important items.
To meet the continuing demand for the needs and preferences of the general population, retailers should have an
eclectic representation in the automotive set. Include items
that are well-known big-sellers with items that are expected
to increase in demand over the years. Do not be afraid to
put in new items, you never know, it may just be the next
big thing!
Sources:
McLane MPULSE
www.cstoredecisions.com
www.cspnet.com
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
71
PENNZOIL® MOTOR OIL
PENNZOIL® IS THE NUMBER
ONE MOTOR OIL BRAND
1
PENNZOIL PLATINUM® FULL SYNTHETIC MOTOR OIL WITH PUREPLUS™ TECHNOLOGY
——— FIRST-OF-ITS-KIND SYNTHETIC MOTOR OIL MADE FROM NATURAL GAS ———
CLEANER PISTONS
IN EXTREME TEMPERATURES
• Keeps pistons up to 40% cleaner than the toughest industry standards2
• Provides faster low temperature oil flow
and protects in extreme heat
BETTER FUEL ECONOMY
• Drive on average an extra 550 miles per year vs. a dirty engine3
UNSURPASSED WEAR PROTECTION
PROTECTS HORSEPOWER
• No other leading motor oil provides
better protection from friction4
• Helps protect engines from loss of power
EXCELLENT PERFORMANCE
COMPLETE PROTECTION WITHOUT COMPROMISE
CLEANER
PISTONS 5
BETTER
FUEL ECONOMY 3
PROTECTS
HORSEPOWER
UNSURPASSED
WEAR PROTECTION 4
EXCELLENT PERFORMANCE
IN EXTREME TEMPERATURES
PENNZOIL® HIGH MILEAGE VEHICLE®
MOTOR OIL
PENNZOIL® CONVENTIONAL
MOTOR OIL
• Advanced formula that lubricates, cleans and
protects engines with over 75,000 miles
• Removes sludge that lesser oils can leave behind8
• No other leading high mileage oil helps keep
engines clean6
• In 2014, the average vehicle population age is 11.4
years old and trending upwards7
Latest 52 weeks ending December 29, 2013 by IRI Symphony Group, Total U.S.
Based on ILSAC GF-5, Sequence IIIG piston deposit test using SAE 5W-30, and Ford, Chrysler and GM
specifications. Does not apply to Pennzoil Platinum® Euro products.
3
Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on
mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty
engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
4
Based on Sequence IVA wear test using SAE 5W-30.
• No leading conventional oil helps keep
engines cleaner6
• Lower viscosities such as 5W-20 and 5W-30 are
growing in the conventional category9
Based on ILSAC GF–5 and Sequence IIIG piston deposit test using SAE 5W–30.
Based on Sequence VG sludge test using SAE 5W-30.
7
7 Source: R.L.Polk, NVPP Data as of 2014.
8
Based on severe sludge clean-up test using SAE 5W-30.
9
Source: NPD RTS DIY Retail, 12ME Dec 2013.
1
5
2
6
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N
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V
SI
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C
e
th
L
E
N
N
A
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C
NI-28108
P
T
S
d
n
a
L
L
A
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O
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f
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AUTOMOTIVE
8 Ft Automotive w/GM National Recommendation
These are items that we recommend be offered by all c-stores in all eight McLane regions.
LEFT 4 FT SECTION
646596 079567110057 WD-40 SMART STRAW
(MP & SZ ONLY)
449173 079567490029 WD-40 SMART STRAW CA 755215 784259071003
739870 071153002036
473835 784259073106
355651 071153002043
665091 071153660465
473850 784259074103
772244 784259071065
183095 716281000720
770438 784259071027
770446 784259071041
548255 074245074553
546077 074245074775
394890 784259071577
361790 784259071195
SECOND SHELF
392209 079118010676
416032 070612100108
329888 073905222648
342782 071153785687
76 AUTOMOTIVE
1
8 OZ
1
8 OZ
ROAD TECH 2-CYCLE OIL
STP BRAKE FLD ST-0925
ROAD TECH BRAKE FLUID
STP POWER STR FLD ST-0930
STP PWR STR FLD/STOP LEAK
ROAD TECH PWR STR FLD
ROAD TECH STARTING FLUID
SLIME TIRE SEALANT
ROAD TECH TIRE RPR CONE
ROAD TECH TIRE RPR W/HOSE
FIX A FLAT W/HOSE N CAP
FIX-A-FLAT AERO
ROAD TECH BOOSTER CABLES
ROAD TECH 1 PINT FUNNEL
1
1
1
1
1
1
1
1
1
1
1
1
1
1
6.4 OZ
12 OZ
12 OZ
12 OZ
12 OZ
12 OZ
11 OZ
16 OZ
12 OZ
16 OZ
16 OZ
20 OZ
8 FT
EA
RAIN X GLASS TRATMNT WIPE
ARMRL PROTECTANT
STA-BILL ETHNOL TRTMNT
STP COM FUEL SYS CLNR
1
1
1
1
CT
10 OZ
10 OZ
5.25 OZ
131078 071948901025
525998 071153785878
342774 071153785731
131896 071948900882
473959 784259075506
342675 071153785755
132068 071948900905
131045 071948900967
342790 071153785717
131623 071948900943
473900 784259075100
342733 071153785748
473942 784259075407
379958 027854030168
THIRD SHELF
525295 071611936194
451666 071611936538
490078 784259071102
490052 784259071201
489989 784259071300
FOURTH SHELF
451518 071611901383
451591 071611936095
625582 071611935692
490870 784259071225
GUMOUT 2XRGN CMP FLSYS CL
STP ETHNL FUEL SYSTM CLNR
STP GAS TREATMENT
GUMOUT 2X GAS TREATMENT
ROAD TECH GAS TRTMENT
STP SC FUEL INJ CLEANER
GUMOUT 2X FL INJECTOR CLR
GUMOUT HGH MLG FL INJ CLR
STP FUEL INJ CRB TRT
GUMOUT 2X FL INJ/CARB CLR
ROAD TECH FUEL INJ CLN
STP OCT BOOSTER
ROAD TECH OCTANE TRMNT
PS DSL KLEEN CETANE BOOST
1
1
1
1
1
1
1
1
1
1
1
1
1
1
6 OZ
5.25 OZ
5.25 OZ
6 OZ
12 OZ
5.25 OZ
6 OZ
6 OZ
5.25 OZ
6 OZ
12 OZ
5.25 OZ
12 OZ
16 OZ
PENNZOIL 10W30
PENNZOIL 10W40
ROAD TECH 10W30 MOTOR OIL
ROAD TECH HD30 MOTOR OIL
6
6
6
6
6
QT
QT
QT
QT
QT
PENNZOIL 5W20
PENNZOIL 5W30
PENNZOIL SAE 20W-50
6
6
6
6
QT
QT
QT
QT
UINUPC
Descriptionpksz
UINUPC
489898 784259071409
489849 784259072109
BOTTOM SHELF
178616 071611915090
261339 071611904421
218677 071611904919
451492 021400560253
640342 071611938570
283341 071611014946
493502 078698131429
ROAD TECH MULTI-PRPSE ATF
6
6
QT
QT
914879
537316
PENNZOIL SYNTH 5W30
PENNZOIL HM 10W30
PZL HMV 5W30
ROTELLA 15W40
PENNZOIL 2-CYCLE MP
PZL DEX MERC ATF
RAD SP TRNS-FUSION TUN-UP
6
6
6
6
6
6
1
QT
QT
QT
QT
QT
QT
32 OZ
LIL TREE BLACK ICE
LTL TREE NEW CAR
LTL TREE VANILLAROMA
LTL TREE STRAWBERRY
CFC LT PURE STEEL
LT CF LT ENERGY
BATTERY
BATTERY
THE SMOKE SWIPE
REVIVER CLOTHING SWIPE
W-F DISPOSBL NITRILE GLV
W-F BRWN JRSY GLV 9 OZ
W-F BRWN JRSY GLV 9 OZ
LIL TREE BLACK ICE
LTL TREE NEW CAR
LTL TREE VANILLAROMA
LTL TREE STRAWBERRY
CFC LT PURE STEEL
LT CF LT STRNGTH
BATTERY
BATTERY
ARMOR ALL CLNING WIPES
ARMOR ALL GLASS WIPES
BATTERY
BATTERY
ROAD TECH PENCL TIRE GAUG
ROAD TECH RADIAL REPR KIT
W-F STRTCH KNT RVRSBL GLV
W-F LATEX DIPPED GLV
W-F LATEX DIPPED GLV
FBRZ AIRFRSH MNGHT STR SS
FBRZ CAR SMKODRELIM SS
FBRZ AIRFRSH LINEN&SKY SS
DRIVEN BLK OUT VENT STKS
AC DRIVEN VNT STCKS TTMRN
AC DRIVEN PPR BLKOUT AF
BATTERY
BATTERY
SLIME TCKL TIRE REPAIR KT
AC RYC VNT STKS NWCR CLBR
VENTSTK CCMBRMLN/FRSH LIN
AC RYC VNT STK STRW/LEMND
PFL NEW CAR CR FRSH
PVW SUMMERBERRY
PVW NEW CAR
KRAZY GLUE KG585 (388975)
ROAD TECH VINYL ELEC TAPE
BICYCLE POKER CARDS 808R
BIC STIC MED 2 PK BLK
W-F RED LINED JRSY GLV
W-F DOTTED CNVS GLV
W-F DOTTED CNVS GLV
ROAD TECH DUCT TAPE
1
1
1
1
1
1
1
1
12
12
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
6
1
6
1
4
4
1
1
1
1
1
1
1
1
2 PK
2 PK
2 PK
2 PK
2 CT
2 PK
2 PK
2 PK
CT
CT
6 CT
EA
EA
2 PK
2 PK
2 PK
2 PK
2 CT
2 PK
2 PK
2 PK
CT
2 CT
2 PK
2 PK
CT
CT
EA
EA
EA
.06 OZ
.06 OZ
.06 OZ
CT
CT
CT
2PK
2PK
CT
CT
CT
CT
1 PK
4CT
4 CT
CT
.75 X 22
DECK
MSP21
EA
EA
EA
1.5 X 10
PEAK LNG LIFE 50/50
ROAD TECH EL 50/50 ANTFRZ
6
6
GAL
GAL
RIGHT 4 FT SECTION
PEG SECTION
086918 076171220554
070532 076171220899
070490 076171220059
070557 076171220127
236265 076171271525
522169 076171275158
BATTERY
BATTERY
220749 852542004103
220848 852542004004
051565 790280150273
099085 790280150051
099085 790280150051
086918 076171220554
070532 076171220899
070490 076171220059
070557 076171220127
236265 076171271525
522094 076171275011
BATTERY
BATTERY
713529 070612172396
001602 070612172402
BATTERY
BATTERY
327635 784259071140
328260 784259071539
099267 790280150358
315275 790280150846
315275 790280150846
488742 037000811169
054502 037000906278
244343 037000811138
554923 012844731071
277376 012844731033
277319 012844751079
BATTERY
BATTERY
183038 716281224102
459065 012844095784
410407 012844095807
453258 012844095937
716571 076171520081
262329 076171522023
715102 076171522085
253591 070158000054
328286 784259071546
334458 073854008089
316158 070330902831
099143 790280150150
099192 790280150259
099192 790280150259
327833 784259071171
BOTTOM SHELF
630764 074804009446
051144 784259076121
Descriptionpksz
079223023004 GAS CAN CARB COMPL SPLLPR
079223012008 GAS CAN CARB COMPL SPLLPR
1
1
2 GAL
1 GAL
DIESEL/SEASONAL OPTIONS
310276 074804012934 PEAK WW-25 DEICER W RNOFF
733980 073905282017 HEET GAS LINE ANTFRZ
734004 073905282024 HEET ISO PRM FL SYS DRIER
379982 027854010160 PS DSL FUEL SPLMNT CTN BS
245563 021400560260 SHELL ROTELLA 15W40
207282 074804003581 PEAK FINAL CHRGE 50/50 AF
014456 074804032116 PEAK BLUEDEF DSL EXHST FL
6
12
12
1
3
6
1
1 GAL
12 OZ
12 OZ
16 OZ
1 GAL
GAL
2.5 GAL
MID-TIER
473009
451757
472969
180653
180521
381673
374694
6
6
6
6
6
12
12
QT
QT
QT
QT
QT
QT
QT
BAttery Selection
Duracell BAttery option (SHOWN IN PHOTO)
711531 041333662152 DURACELL QUNTM AA 711523 041333662480 DURACELL QUNTM AAA 512483 041333415017 DURACELL ALK AA MN1500B4 512541 041333424019 DURACELL ALK AAA 4PK 512467 041333214016 DURACELL ALK C 2PK 512525 041333116013 DURACELL ALK MN1604B
512418 041333213019 DURACELL ALK D MN1300B2
1
1
1
1
1
1
1
2 PK
2 PK
4 PK
MN2400B4
MN1400B2
9V
2 PK
Energizer BAttery option
802785 039800034083 ENRGZR LITH AA 2PK
809426 039800079305 ENRGZR LITH AAA 2PK 783274 039800011329 ER ENERGIZER AA 4PK 480954 039800099099 ER ENERGIZER AAA-4 PK 783340 039800011367 ER ENERGIZER C 2PK 783290 039800013613 ER ENERGIZER 9V 202945 039800011398 ENERGIZER D-2 CARD 631382 039800066114 ENER 2032 WATCH BATT 1
1
1
1
1
1
1
1
CT
L92BP-2
E91BP-4
E92BP-4
E93BP-2
522BP
2 CT
2 CT
OIL OPTIONS
073102012547
073102363540
073102362543
071924248113
071924248120
076568796303
076568796310
QUAKER ST 10W30
QUAKER ST 10W40
QUAKER ST 5W30
MOBIL 1 10W30 SYNTHTCOIL
MOBIL 1 5W30 SYNTHTC OIL
CHEVRON HAVL 10W30
CHEVRON HAVL 10W40
WANT TO GET A DEAL?
order the promotion from Road Tech.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
77
AUTOMOTIVE
4 Ft Automotive w/GM National Recommendation
These are items that we recommend be offered by all c-stores in all eight McLane regions.
78 AUTOMOTIVE
UINUPC
Descriptionpksz
086918 076171220554 LIL TREE BLACK ICE
070532 076171220899 LTL TREE NEW CAR
070490 076171220059 LTL TREE VANILLAROMA
070557 076171220127 LTL TREE STRAWBERRY
236265 076171271525 CFC LT PURE STEEL
522094 076171275011 LT CF LT STRNGTH
001602 070612172402 ARMOR ALL GLASS WIPES
512483 041333415017 DURACELL ALK AA MN1500B4
512541 041333424019 DURACELL ALK AAA 4PK
783274 039800011329 ER ENERGIZER AA 4PK
480954 039800099099 ER ENERGIZER AAA-4 PK
327635 784259071140 ROAD TECH PENCL TIRE GAUG
315275 790280150846 W-F LATEX DIPPED GLV
099085 790280150051 W-F BRWN JRSY GLV 9 OZ
277319 012844751079 AC DRIVEN PPR BLKOUT AF
554923 012844731071 DRIVEN BLK OUT VENT STKS
277376 012844731033 AC DRIVEN VNT STCKS TTMRN
459065 012844095784 AC RYC VNT STKS NWCR CLBR
262329 076171522023 PVW SUMMERBERRY
488742 037000811169 FBRZ AIRFRSH MNGHT STR SS
713529 070612172396 ARMOR ALL CLNING WIPES
512418 041333213019 DURACELL ALK D MN1300B2
512525 041333116013 DURACELL ALK MN1604B
202945 039800011398 ENERGIZER D-2 CARD
783290 039800013613 ER ENERGIZER 9V
328260 784259071539 ROAD TECH RADIAL REPR KIT
334458 073854008089 BICYCLE POKER CARDS 808R
253591 070158000054 KRAZY GLUE KG585 (388975)
328286 784259071546 ROAD TECH VINYL ELEC TAPE
327833 784259071171 ROAD TECH DUCT TAPE
099192 790280150259 W-F DOTTED CNVS GLV
051565 790280150273 W-F DISPOSBL NITRILE GLV
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
6
4
1
1
1
1
1
1
1
1
1
1
1
1
1
2 PK
2 PK
2 PK
2 PK
2 CT
2 PK
2 CT
4 PK
MN2400B4
E91BP-4
E92BP-4
CT
EA
EA
CT
CT
CT
CT
4 CT
.06 OZ
CT
2 PK
9V
2 CT
522BP
CT
DECK
CT
.75 X 22
1.5 X 10
EA
6 CT
TOP SHELF
392209 079118010676
416032 070612100108
473850 784259074103
342774 071153785731
342733 071153785748
342675 071153785755
342782 071153785687
525998 071153785878
329888 073905222648
473942 784259075407
473959 784259075506
473900 784259075100
355651 071153002043
665091 071153660465
739870 071153002036
473835 784259073106
755215 784259071003
RAIN X GLASS TRATMNT WIPE
ARMRL PROTECTANT
ROAD TECH PWR STR FLD
STP GAS TREATMENT
STP OCT BOOSTER
STP SC FUEL INJ CLEANER
STP COM FUEL SYS CLNR
STP ETHNL FUEL SYSTM CLNR
STA-BILL ETHNOL TRTMNT
ROAD TECH OCTANE TRMNT
ROAD TECH GAS TRTMENT
ROAD TECH FUEL INJ CLN
STP POWER STR FLD ST-0930
STP PWR STR FLD/STOP LEAK
STP BRAKE FLD ST-0925
ROAD TECH BRAKE FLUID
ROAD TECH 2-CYCLE OIL
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
CT
10 OZ
12 OZ
5.25 OZ
5.25 OZ
5.25 OZ
5.25 OZ
5.25 OZ
10 OZ
12 OZ
12 OZ
12 OZ
12 OZ
12 OZ
12 OZ
12 OZ
6.4 OZ
SECOND SHELF
261339 071611904421
525295 071611936194
451666 071611936538
451591 071611936095
451518 071611901383
283341 071611014946
490078 784259071102
490052 784259071201
489898 784259071409
490870 784259071225
489849 784259072109
PENNZOIL HM 10W30
PENNZOIL 10W30
PENNZOIL 10W40
PENNZOIL 5W30
PENNZOIL 5W20
PZL DEX MERC ATF
ROAD TECH MULTI-PRPSE ATF
6
6
6
6
6
6
6
6
6
6
6
QT
QT
QT
QT
QT
QT
QT
QT
QT
QT
QT
UINUPC
Descriptionpksz
BOTTOM SHELF
646596 079567110057 WD-40 SMART STRAW
(MP & SZ ONLY)
449173 079567490029 WD-40 SMART STRAW CA 1
8 OZ
1
8 OZ
772244 784259071065
770446 784259071041
548255 074245074553
451492 021400560253
379958 027854030168
REGIONAL
630764 074804009446
051144 784259076121
914879 079223023004
1
1
1
6
1
1
6
6
1
11 OZ
16 OZ
16 OZ
QT
16 OZ
GALLON
GAL
GAL
2 GAL
Diesel/SEASONAL OPTIONS
733980 073905282017 HEET GAS LINE ANTFRZ
734004 073905282024 HEET ISO PRM FL SYS DRIER
379982 027854010160 PS DSL FUEL SPLMNT CTN BS
245563 021400560260 SHELL ROTELLA 15W40
207282 074804003581 PEAK FINAL CHRGE 50/50 AF
014456 074804032116 PEAK BLUEDEF DSL EXHST FL
12
12
1
3
6
1
12 OZ
12 OZ
16 OZ
1 GAL
GAL
2.5 GAL
ADDITIVE
131623
132068
131896
131078
131045
OPTIONS
071948900943
071948900905
071948900882
071948901025
071948900967
GUMOUT 2X FL INJ/CARB CLR
GUMOUT 2X FL INJECTOR CLR
GUMOUT 2X GAS TREATMENT
GUMOUT 2XRGN CMP FLSYS CL
GUMOUT HGH MLG FL INJ CLR
1
1
1
1
1
6
6
6
6
6
MID-TIER
178616
218677
625582
640342
489989
493502
OIL OPTIONS
071611915090
071611904919
071611935692
071611938570
784259071300
078698131429
PENNZOIL SYNTH 5W30
PZL HMV 5W30
PENNZOIL SAE 20W-50
PENNZOIL 2-CYCLE MP
ROAD TECH HD30 MOTOR OIL
RAD SP TRNS-FUSION TUN-UP
6
6
6
6
6
1
QT
QT
QT
QT
QT
32 OZ
ROAD TECH STARTING FLUID
ROAD TECH TIRE RPR W/HOSE
FIX A FLAT W/HOSE N CAP
ROTELLA 15W40
PS DSL KLEEN CETANE BOOST
ALL WEATHER 0 WNDSHLD WSH
PEAK LNG LIFE 50/50
ROAD TECH EL 50/50 ANTFRZ
GAS CAN CARB COMPL SPLLPR
OZ
OZ
OZ
OZ
OZ
WANT TO GET A DEAL?
order the promotion from Road Tech.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
79
VROOM!
VROOM!
Top-quality automotive products priced to make your customers happy.
From car chargers to antifreeze, Road Tech products have you covered. Plus, all of
the oils meet the current API (American Petroleum Institute) standards, and are
consistently in the top three of total motor oil products sold in all of the McLane regions.
If you haven’t already, it’s time to stock your shelves with Road Tech.
For more information, please
contact Laura Moore at
laura.moore@mclaneco.com
or (254) 771-7919
or visit www.saladosales.com
© 2015 Salado Sales, Inc., a subsidiary of McLane Company, Inc. All rights reserved.
McLane UIN: 215251
McLane UIN: 720698
McLane UIN: 005918
McLane UIN: 537431
McLane UIN: 611863
McLane UIN: 217497
For more information, please contact your local Heinz broker representative.
HeinzFoodservice.com
NEW Danish and Jumbo Muffins
to excite your breakfast SBG section
Blueberry
185553
Banana Walnut
185470
Apple Cinnamon
185009
Berries &
Cream Cheese
185272
Chocolate &
Créme Cheese
185306
Chocolate Chip
185488
ALLOWANCES
case
$1.00 per
on Danish
Cream Cheese
185322
$.50 per case
on Muffins
thru
2-28-15
most popular flavors,
Hostess Donettes® The
now available in Multi-pack bags!
Frosted Donettes
NEW
Crunch Donettes
113357
Note: 6 pack cases
NEW
Glazed Donettes
113456
624189
Frosted
Devil’s Food Donettes
612200
Powdered Donettes
612135
Hostess Donettes®
$1.50 case Allowance
thru Feb 28th
Private Label: Salado Sales
According to Private
Label Manufacturers
Association’s 2014
Annual PrivateLabel Yearbook,
private label brands
have continued to
grow, outperforming national brands
in dollar and unit
gains in all major
retail channels
Written by:
Laura Moore
Category Manager
Private label brands are also setting new share records
across many categories. This sustained growth indicates that
consumers are not returning to national brands as some of
the larger brands predicted. Consumers continue to choose
the quality and value offered by private label brands over
national brands.
Across all channels combined, market share has increased
to 21.2% in units. The market share is significantly higher in
some categories. For example, 53% of all trash bags, food
storage bags and containers sold are private label brands
(Nielsen). The Health, Beauty and Wellness category also has
a higher private label penetration. The Internal Analgesics,
Acetaminophen (Tylenol) segment is at 47.9% private label,
while the allergy segment is at 43.3% (Nielsen).
Since 2011, private label’s annual sales have grown 5%, or
$5.3 billion, across all channels (Nielsen). Some onlookers
have been cautioning for years that private label brands had
their moment and private label market share and sales will
84 PRIVATE LABEL: SALADO SALES
decline as the economy improves. However, this is certainly
not the case based on the aforementioned trends. Consumers
do not see any reason to go back to spending mor e money
on national brands.
IRI recently reported that consumer brand
preferences do not change from channel to channel. The same consumer
shopping Food, Drug, and Mass for
private label will also purchase
private label in the Convenience
and Travel channels. It is important
that these channels increase their private label offerings to be competitive
with other classes of trade. As the
playing field for Convenience
and Travel expands to include
Drug and Dollar, private label
will be a key element in satisfying
consumer expectations.
Salado Sales provides a comprehensive line of control label
products designed to meet all our retailers’ objectives. We are
committed to keeping our product mix relevant and in -line
with consumer’s expectations. Furthermore, we have a vast
amount of experience developing private label programs and
are always willing to assist you in vetting the right solution for
your stores.
Double S
Salado Sales’ brands, CVP®, Double S®, Road-Tech® and Work
Fare®, rival or surpass the quality of brand name alternatives.
Here is a recap of what is offered under each of our brands.
Road-Tech® accelerates your retail performance with a complete line of automotive chemicals, additives and lubricants
and accessories. Packaged and priced to
move, quality products from Road-Tech®
produce profit margins that leave
national brands standing still.
Road-Tech® items meet
API (American Petroleum
Institute) specifications and testing.
Watch for a complete
line of Road-Tech® phone
chargers and accessories to be introduced this year.
CVP
CVP (Consumer Value Products) ® is a family of
high-quality products designed to provide a value
alternative for the retailer. These categories
include analgesics, cough/cold remedies, personal and dental care and other HBW/OTC
products. Our OTC items are of the highest
quality meeting FDA standards and testing.
CVP products are also available in the general
merchandise, candy and non-edible grocery
categories. Please watch for updated packaging across this entire line. The new design looks
great and will create a greater brand presence on
your shelves.
Double S Foods® Beef Jerky provides unbeatable flavor and
taste because it’s naturally smoked and contains only the
leanest portions of beef. Produced in the U.S., this USDAapproved product is not reprocessed or repackaged.
Road-Tech®
Work Fare®
All-purpose gloves provide the perfect
fit for any merchandise mix. The topquality, durable gloves come in a variety of
styles strong enough to pick up sales from even the toughest
customers. We have redesigned the Work Fare graphics as well.
The new graphics make a big impact on customer appeal.
Please visit our website at www.saladosales.com for a complete product listing.
Salado Sales is committed to growing your private label business and gross profit dollars! Please contact your McLane or
Crossmark representative for additional information.
FEBRUARY 2015
S T R AT E G I C
MERCHANDISING
SOLUTIONS
85
CONTROL LABEL BRANDS
BETTER VALUE, MORE PROFITS!
A versatile line-up with something for everyone
Salado Sales, a subsidiary of the leading supply chain services company McLane, researches,
develops and distributes a wide range of products in categories such as health and beauty care,
grocery, general merchandise, candy, snacks and automotive.
Our control label brands—CVP®, Double S, Road-Tech® and Work Fare™—rival or surpass the quality
of brand name alternatives.
CVP
CVP (Consumer Value Products) is a family of
products designed to provide a value alternative
for the retailer. These categories include analgesics,
cough/cold remedies, personal and dental care and
other HBC/OTC products. CVP products are also
available in the general merchandise, candy and
non-edible grocery categories.
Double S
Double S Beef Jerky provides unbeatable flavor
and taste because it’s naturally smoked and contains only the leanest portions of beef. Produced
in the U.S., this USDA-approved product is not
reprocessed or repackaged.
Road-Tech
Road-Tech accelerates your retail performance
with a complete line of automotive chemicals,
additives and lubricants, and accessories.
Packaged and priced to move, quality products
from Road-Tech produce profit margins that
leave national brands standing still.
Work Fare
All-purpose gloves provide the perfect fit for any
merchandise mix. These quality, durable gloves
come in a variety of styles strong enough to pick
up sales from even your toughest customers.
For more information, please contact Laura Moore at
laura.moore@mclaneco.com or 254.771.7919
or visit www.saladosales.com
With these control label brands from Salado Sales, the cost to you is low, so you can offer attractive prices
to your customers while keeping your gross margins and penny profits high. Add in advantageous rebate
programs that put money back in your pocket, and you can count on seeing the results in your bottom
line. And, if you’re interested in creating your own store brand with one of our product lines, Salado Sales
works with retailers to create their own high-margin brand.
Despite economic improvements,
96% of consumers are still choosing
private label over national brands.1
©2015 Salado Sales, Inc., a subsidiary of McLane Company, Inc. All rights reserved.
SOURCE: 1 IRIworldwide.com, December 2013
McLANE COMPANY
DISTRIBUTION CENTERS
Want to contact your McLane Division?
go online at mclaneco.com
3rd QUARTER 2010
S T R AT E G I C
MERCHANDISING
SOLUTIONS
88

OtheR tOBACCO PRODuCts

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