Design Directions ASID MINNESOTA

Transcription

Design Directions
ASID MINNESOTA
Design Directions
WINTER 2013
Award winners
MINNESOTA
International Market Square | 275 Market Street | Suite 161
Minneapolis, MN 55404 | 612.375.9540
MANTELS
RANGE HOODS
FLOORING
MOSAICS
PEWTER COUNTERTOPS
FRANCOIS AND CO.COM
ON THE COVER
2013 ASID MINNESOTA AWARDS
BEST IN SHOW WINNER
DESIGNER: J ean Hoffman, ASID
FIRM: C
hester Hoffmann & Associates, Inc.
Photography: Susan Gilmore
ASID OFFICE: Minnesota Chapter
Tabitha Czeck: Administrative Director
275 Market Street, Suite 160
Minneapolis, MN 55405
PH: 612-339-6003 • FAX: 612-339-8691
info@asidmn.org • www.asidmn.org
ASID MINNESOTA BOARD 2012-2013
PRESIDENT
Angela Parker, ASID
PRESIDENT-ELECT
Bruce Kading, ASID, CID
Marketing and COMMUNICATIONS DIRECTOR
Dan Juedes, IP Rep for Filament Lighting
MEMBERSHIP DIRECTOR
Letitia Little, Allied ASID
FINANCE DIRECTOR
Adam Arnquist, IP Rep for BORD
PROFESSIONAL DEVELOPMENT DIRECTOR
Autumn Muldowney, ASID
AT-LARGE DIRECTOR
Sheree Vincent, Allied ASID
Student Rep to the Board of DIRECTORS
Christine Hoene, ASID Student Member
table of
CONTENTS
■ IN THIS ISSUE
PG 2. President’s Message............................................................................... Angela Parker, ASID
PG 4. President-Elect’s Message.............................................................. Bruce Kading, ASID, CID
■ CHAPTER NEWS
PG 6. Welcome New Members
PG 6. Awards and Accolades...........................................................By Elizabeth Bland, Allied ASID
PG 7. Kitchen and Bath Business Luncheon Panel.................................By Kate Lewis, Allied ASID
PG 8. New Board Members
PG 12. 2013 ASID Award Winners
■ FEATURE ARTICLES
PG 18. How to Get Noticed by the Media................................................By Kate Lewis, Allied ASID
and Colleen Slack, Allied ASID
PG 20. Dunwoody School Profile........................................................ By Colleen Slack, Allied ASID
DESIGN DIRECTIONS Committee
> Colleen Fox Slack, Allied ASID
> Mark Ehlen, Industry Partner Rep for
Ehlen Creative Communications
> Elizabeth Bland, Allied ASID
> Kate Lewis, Allied ASID
Publisher
Red Leaf
Brian McCashin
Designers
Mollie DeLawyer
Brian McCashin
Design Directions magazine is published quarterly
for the Minnesota Chapter of the American Society
of Interior Designers by Red Leaf. Editorial content
and the Design Directions magazine are controlled
and owned by the Minnesota Chapter of ASID.
Reproduction of this publication in whole, or in part,
in any form is strictly prohibited without the written
permission of the Minnesota Chapter of ASID.
LIST OF ADVERTISERS
Bahir Lighting/Kurosh Rugs.............................................................................................................. Back Cover
Design Professionals, Inc........................................................................................................Inside Back Cover
Francis King Ltd.......................................................................................................................................Page 3
Francois & Co. ....................................................................................................................... Inside Front Cover
Gabberts..................................................................................................................................................Page 5
Hunter Douglas....................................................................................................................PAGE 10 & PAGE 11
Kate-Lo Tile & Stone.................................................................................................................................Page 5
MN Standard/SPS Companies.................................................................................................Inside Back Cover
Pipeline Design Showroom.......................................................................................................................Page 5
Red Leaf..................................................................................................................................Inside Back Cover
ASID MINNESOTA CHAPTER | WINTER 2013 | 1
MINNESOTA
A LETTER FROM OUR PRESIDENT
Dear ASID Chapter:
“ASID Minnesota
continues to move
forward with the
second year of our
strategic plan.”
This edition of Design Directions is
dedicated to the winners of our local
chapter awards. Congratulations to
all who participated and especially
to those who won. We are pleased to
celebrate excellent design in our vibrant
community. This year’s judges were an
exceptional group with Paul Taylor of
Trends magazine, Leslie Newsom Rascoe
of Veranda magazine, a former ASID MN member, Julie Leufvenius, and William
Olafsen, from Chicago. The judges spent a full day reviewing our 99 awards — quite a
task for anyone.
“Industrial Chic” was the theme for our annual awards hosted by Jennifer Blaise
Kraemer, of Minneapolis St. Paul Magazine and Dez of KS95 Radio. Thank you to
our Awards Competition and Awards Gala committees and to all of our Industry
Partners for this very special evening.
ASID Minnesota continues to move forward with the second year of our strategic
plan. ASID leads collaboration with those working to promote the value of interior
design. ASID prepares its members to excel in dynamic and evolving profession
competing in a global market place. The ASID Minnesota public relations committee
has worked diligently to identify and send a specific unified ASID brand message.
The ASID ads, published in the Mpls.St.Paul Home & Design Magazine, and
displayed on the television monitor in the ASID office, speak volumes for our
industry.
ASID Minnesota team is projecting growth this year. As we cultivate new members,
while retaining our existing ones, we not only grow our chapter, but build
relationships and a solid society. The second annual Design Week, in which ASID is
a sponsor with Midwest Home magazine, will launch February 16th. Design Week
features a keynote speaker and is a week-long event.
Lastly, we hope for legislation to approve licensure for ASID designers. This
important step will allow interior designers to be equal to our other industry
professionals. We have certainly prepared a path for success with education,
continuing education units, and our many hours devoted to health, safety and
welfare of the public.
Best regards,
ANGELA PARKER
President
ASID MN Chapter
2 | WINTER 2013 | ASID MINNESOTA CHAPTER
MINNESOTA
A LETTER FROM OUR PRESIDENT-ELECT
Dear ASID Chapter,
“It’s going to be a
privilege guiding us
through the next
two years.”
Well, here we are at the beginning of a
new term. I’m your new President-elect
for the Minnesota chapter. It’s going
to be a privilege guiding us through
the next two years. I’ve discovered
already how busy and involved many
of you are in our chapter; one of the
best in the country. So many of you are
active behind the scenes on the many
committees that do so much of the work that makes our chapter great (excluding
Tabitha’s hard work, of course.) I hope the next two years will only increase that
participation. Sharing and interacting with your colleagues is so important; helping
us to focus and direct us in the future, while still having fun along the way.
One of our own, Rachelle Schoessler Lynn, FASID, is the new National President
for the coming year. How’s that for a team?
We have just celebrated another wonderful Awards Gala showing to the world some
of our best wares and talents from our chapter. This year we had more entries than
ever and some wonderfully qualified judges. Two were well known and experienced
designers with excellent credentials, William Olafsen from Chicago and Julie
Leufvenius, ASID, from Naples, and two were editors for design magazines, Leslie
Newsom Rascoe from Veranda and Paul Taylor from Trends. The awards, gala and
sponsorship committees worked hard to prepare a fun-filled evening for all of us.
Thanks to the judges for their very hard and judicious work and to everyone who
entered. Thanks also to our wonderful sponsors who are instrumental in making
this happen. A special thanks to our hosts Jennifer Blaise Kramer from Mpls.
St.Paul Magazine and Dez from KS95 Radio. A really fun night with great food,
drink and camaraderie was had by all. So sorry everyone can’t be a winner, but
“congratulations” go out to all of those who did win.
Sincerely,
bruce kading
President-Elect
ASID MN Chapter
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CHAPTER NEWS
MINNESOTA
Welcome New Members
INDUSTRY PARTNERS
» Adam Arnquist
IP Rep for BORD
» Kelly Blood
IP Rep for Fine Art Lamps
» Maxine Corbett
IP Rep for Miromar Design Center
» Al Dias
IP Rep for SelectBlinds.com
» Don Richards
IP Rep for ARDEX Americas
» John Sligh
IP Rep for Wildwood Lamps/
Jonathan Charles
» Jason Walker
IP Rep for Benjamin Moore
ALLIED MEMBERS
» Lacey Ahlbrecht
» Kathy Connolly
» Jennifer Falck
» RozellaGams
» Suzanne Girard
» Jordan Gottsacker
» Mary Herman
» Jillian Marchiafava
» Maria Rapoport
» Kory Reckinger
ASID
» Anita Kroma
ASSOCIATE MEMBERS
» Kate Regan
» Elizabeth Schupanitz
STUDENT MEMBERS
» Connor Baker
North Dakota State University
» Tina Bayonet
Century College
» Katelyn Brands
Alexandria Technical College
» Abby Chappell
» Jolene Erdman
Century College
» Jorgia Espino
» Natalie Freeman
University of Minnesota
» Cara Haberman
» Jaime Johnson
Century College
» Alexa Kolodejchuk-Whaley
» G eorgi Lavelle
Century College
» A lyssa Lee
Dakota County Technical College
» A manda Lindberg
» Kelsey Miller
Art Institutes International Minnesota
» Kirsten Paulson
» A riel Rice
» C ailey Sauvageau
» Cynthia Shue-Claeys
South Dakota State University
» Rebecca Smoyer
» C atherine Swanson
»M
egan Ziesemer
Awards and Accolades
By Elizabeth Bland, Allied ASID
› Maureen Hagerty, allied asid, mint, was featured in the article
› V ujovich design-build, Industry Partner of ASID, was featured in the
article “A Kitchen for the Future” in Spaces, October-November, 2013.
› t racy hains, Allied aSID, Che Bella Interiors, whose master bathroom
suite project was featured in Spaces, October-November 2013.
›D
reamMaker Bath & Kitchen, Industry Partner of ASID, was named to
Remodeling Magazine’s annual 550 list of full-service remodelers,
published in the August 2013 issue.
“Simpatico Team” in Midwest Home, September-October 2013.
›B
arbara Schmidt, Associate aSID, BStyle, Inc, was featured in the articles
“Tyrol Twist” & “Structure & Style” in Midwest Home, SeptemberOctober 2013.
› Jen ziemer, Allied aSID, Fiddlehead Design Group, whose design for
her family cabin in Wisconsin was featured in Mpls.St.Paul Home &
Design, October 2013.
CHAPTER NEWS
Kitchen and Bath Business Luncheon Panel
MINNESOTA
By Kate Lewis, Allied ASID
At the October ASID business development meeting, a panel of
Kitchen & Bath (K&B) designers was formed to offer their expertise
to their interior design colleagues. Moderated by Julie Dasher, the
panel consisted of the following: Rosemary Merrill, Industry Partner
& Representative for Casa Verde; Mary Maney, ASID, Crystal Kitchen
Center; Andrea Dixon, Allied ASID, Fiddlehead Design; and Mary
Jane Pappas, ASID, Pappas Design. They were asked a series of
questions about what is trending, what is the process of working with
a K&B designer and what challenges are they facing in the current
environment. This was the third in a 3-part series of design panels
held throughout the year. The first was a panel of architects and the
second was comprised of builders and remodelers. The primary goal
was for designers to gain valuable information in areas that are not
necessarily their expertise.
Working with a K&B designer can add value to a project because they
will take care of the measuring, ordering and installation. They can
assist the designer in researching how the client lives. Understanding
how the equipment works, aging in place, and living green are just
a few of the many areas the designer needs to be aware of in order
to create a cohesive design. The K&B designer has the knowledge
and daily experience to ensure that the process goes smoothly. The
primary focus is to collaborate with the client to get the design they
desire without feeling like they are paying everyone. There was
dialogue around the pros and cons of using custom verses stock
cabinets, who supplies what in the design, and the variety of ways
designers can be compensated.
What trends does the panel see in kitchen and bath design? Subway
tile remains popular, as well as Cambria and quartz countertops,
soapstone countertops, more honed finishes, painted wood and
varying colors in cabinetry. At the conclusion of the discussion, the
group gathered around construction drawings shared by Mary Jane
Pappas. This gave designers a better understanding of the numerous
facets that go into kitchen and bath design. The devil is in the details
and working with a K&B designer can help minimize those problems
that often occur in the design process.
Photography By: Mark Ehlen
CHAPTER NEWS
New Board Members
President-Elect: Bruce Kading, ASID, CID
Education:
• Iowa State University, Bachelor
of Science Degree, Interior Design
Employment:
• Owner, Bruce Kading Interior Design:
2010–Present
• President, Beson Kading Interior Design:
2007–2010
• Sr. Designer, William Beson Interior Design:
2001–2007
• Sr. Designer, Design Studio of Gabberts:
1970–2001
ASID Activities:
• Award Competition Committee Member: 2012–Present
• Nominating Committee Member: 2005, 2006
• Board of Directors Member: 2004, 2005
• Showcase House Participant: 1981, 1999, 2001, 2002
Community, Civic and/or Professional Organizations or Activities:
• Iowa State University, Advisory Board Member for College of
Design: 2012
• 1st Christian Church, past Deacon & Building/Grounds Committee
• Lutsen Sea Villa Association, Board Member & Interior Standards
Committee Chair
• Numerous guest speaking engagements, mentorship/internships, and
volunteer service for community fundraising events
Honors, Awards & Publications:
• 2002 ASID MN Designer of Distinction
•2
003 Fashion Group International - Tribute to Excellence
•N
umerous ASID Design Awards: 1999, 2001, 2005–2009, 2011, 2012
•N
umerous National Kitchen and Bath Association (NKBA) Awards
(2009 & 2010) and a Builders Association of the Twin Cities (BATC)
Award in 1990
•N
umerous Publications including: Mpls.St.Paul Home & Design
Magazine, Twin Cities Magazine, Traditional Home, Trends, Midwest
Home, Better Homes & Gardens, Star Tribune, Lux Design Twin Cities
•T
V Apperances: HGTV, KARE 11, WCCO
CANDIDATE STATEMENT:
As President-Elect of the MN Chapter of ASID, I will promote our industry
both commercial and residential. This will include educating and
informing the public what good design can provide for them. It is
important for us to grow our membership by offering opportunities with
creative learning experiences yet have some fun along the way sharing
with each other. I will encourage and support our teams and committees
by clear communication and leadership at all levels. Last but not least
I will maintain the health and financial stability of our chapter. I look
forward to serving you and making us all proud to be a member of
ASID.necessary. The future growth of our membership, development of
service-based projects, and financial stability is of utmost importance.
ASID has many opportunities for all members to volunteer. Teamwork
and participation at all levels will be encouraged. Clear, concise and open
communication between boards, committees and members will be
the standard.
Professional Development Director: Autumn Muldowney, ASID
Finance Director: Adam Arnquist, IP Rep for BORD
Education:
Education:
• The Art Institutes International of Minnesota, B.S. Interior Design: 2003
•A
lexandria Technical College
Employment:
Employment:
• Muldowney Interiors: 2013–Present
• Martha O’Hara Interiors: 2008–2013
• Choice Wood Companies: 2006–2008
•B
ORD: 2013–Present
•M
asland Carpets and Rugs: 2007–2013
ASID Activities:
• Program Committee Chair: 2009
• Programs Committee Member: 2007–2009
• Award Committee: 2004–2005
• Showcase House with Martha O’Hara
Interiors: 2006
• National Council for Interior Design Qualification (NCIDQ)
Certificate Holder
• 2012 ASID MN Award: 1 First Place Award and 2 Honorable Mentions
• 2010 ASID MN Award: 4 First Place Award and 1 Honorable Mentions
As a chapter leader my goals would be to professional support local
interior designers and provide ample education opportunities for
personal and professional growth.
ASID Activities:
•S
ponsorship Committee Co-Chair: 2012
•S
trategic Planning Committee: 2012
•B
udget Committee: 2012
•B
oard of Directors, Minnesota Floor Covering Association:
2008–Present
• President, Minnesota Floor Covering Association: 2013
•2
007 MN Floor Covering Representative of the Year
•2
012 ASID MN Presidential Citation
•2
007 ASID Awards Honorable Mention: Showcase Home Room
I look forward to serving on the Minnesota Chapter Board of Directors.
It is wonderful to be part of such a strong organization that has support
and dedication at every level. I hope to assist in the continuing effort that
it takes to keep this great organization moving forward and
remaining strong.
New Board Members
Student Rep to the Board of Directors:
Christine Hoene, Student ASID
Communications Director: Dan Juedes, IP Rep
for Filament Lighting
Education:
Education:
• Dakota County Technical College
• University of St. Thomas, B.A. Double Major
in Business Management and Business
Communications: 2010
•U
niversity of Wisconsin-Stevens Point, B.A.
Interior Architecture
•U
niversity of Wisconsin-Stevens Point, Minor
in Art History
Employment:
Employment:
• Design Innovations: 2006–Present
•F
ilament Lighting & Home: 2013–Present
•B
olier Showroom: 2011–2013
•S
hea, Inc.: 2011
ASID Activities:
• Sample Sale Volunteer: 2010–2012
• National Kitchen and Bath Association (NKBA) Student Member: 2013
• Volunteer for Re-Design
• Volunteer for DECA
• 2012 ASID First Place Residential Multi Rooms 2,000–5,000 Sq. Ft.
(created entry and assisted Betty Duff on the project)
• 2010 ASID Judges Merit Award (created entry and assisted Betty Duff
on the project)
• 2012 National Kitchen and Bath Association (NKBA) Student
Competition, Kitchen Design
• Published in Mpls.St.Paul Home & Design Magazine, Luxury Homes
Quarterly, New American Luxury, Midwest Homes
As a representative to the students, I believe it is important to make
sure all students are informed of the benefits and advantages of ASID
membership. I would like to do my part to increase student membership
growth. I also would like to see increased participation and attendants by
student members to the ASID yearly events. Active participation is the
key to success of our chapter!
CHAPTER NEWS
ASID Activities:
•A
ward Gala Committee Co-Chair: 2013
•A
ward Committee Member: 2012
•B
uilders Association of the Twin Cities (BATC)
•N
ational Association of the Remodeling Industry (NARI)
I look forward to the opportunity to positively influence the design
community in Minnesota. By communicating the news about the great
design, talents, and accomplishments of our members we can continue
to “raise the bar” of our industry. The wealth of knowledge, skill, and
experience of our membership continue to positively affect the people
within our communities and neighborhoods. It is in communicating
these attributes that we can continue to grow and strengthen our
industry as a whole.
ASID National President Elect:
Rachel Schoessler Lynn, FASID, CID, LEED AP BD+C
Education:
•T
wo terms on the Licensing Board for the State of
Minnesota
• Iowa State University, B.F.A. in Interior Design
Employment:
• MSR: 2012–Present
• Studio 2030: 2007–2012
• Walsh Bishop: 2005–2007
• LHB, Inc.: 1992–2005
• Adjunct faculty member at the University
of Minnesota
ASID Minnesota Activities:
• Served on the MN board and several committees
(programs, scholarship, awards)
• ASID MN President: 1999–2000
ASID National Activities:
• ASID National President: 2013–2014
• ASID National President Elect: 2012–2013
• National Board Examiner Committee
• National Board Finance Committee
• Sustainable Design Council Chair and Member
• National Board Liaison to the Board Council
•2
009 Inducted into the ASID College of Fellows
•2
011 Design Achievement Award, Iowa State University
•2
004 Designer of Distinction Award, Minnesota Chapter
of ASID
•R
ecipient of a Minneapolis/St. Paul Business Journal
“40 Under 40” Award
The board of directors governs ASID, meeting quarterly to
provide strategic direction on the industry and profession,
set policy, and act on behalf of the overall membership.
“I am honored to serve with this remarkable group —
interior design leaders with vast and diverse experience
who are deeply committed to ASID and its members.
We are anticipating a highly productive and effective
year,” explains Rachelle. Describing her outline for the
year, she goes on to say, “Laser-focused on pursuing the
goals of our strategic plan, we are investing in research,
evidence-based programming, and building relationships
with our industry partners. Equally important, we are
placing a priority on helping members compete in a global
marketplace and furthering the discussion about interior
design’s impact on the human experience.”
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CHAPTER NEWS
2013
ASID Award Winners
◆ BEST IN SHOW
Sumptuous Splendor
Designer(s): Jean Hoffmann, Allied ASID;
Photography Provided By Susan Gilmore
2013 ASID Award Winners
CHAPTER NEWS
◆ Residential – MODEL HOME/Showcase House Room
1st
Designer(s): Christine Sutphen, ASID; Lauradeen Potretzke, Allied
ASID; Heidi Dockter, Allied ASID; Karlene Hunter Baum, Allied ASID
Firm: Gabberts Design Studio
2nd
Designer(s): Lori Berg, Allied ASID; Heidi Dockter, Allied
ASID, Marie Meko, Allied ASID
Firm: Gabberts Design Studio
2nd
Designer(s): Jean Hoffmann, ASID; Sarah Maloney, Allied ASID
Firm: Chester-Hoffmann & Associates, Inc.
◆ Residential – SINGULAR RESIDENTIAL LIVING SPACE
1st
Designer(s): Maureen Grace Haggerty, Allied ASID; and Team
Firm: mint
◆ Residential – Multiple rooms/entire residence Under 2,000 SF
1st
Designer(s): Todd Hansen, Allied ASID; and Team
Firm: Albertsson Hansen Architecture, Ltd
2nd
Designer(s): Martha O’Hara, Associate ASID;
Andrea Surtel, Allied ASID; and Team
Firm: Martha O’Hara Interiors
CHAPTER NEWS
◆ Residential – Multiple rooms/entire residence OVer 2,000 SF
1st
Designer(s): Jean Hoffmann, ASID
2nd
Designer(s): John Lassila, Allied ASID
Firm: John Lassila & Associates
2nd
Designer(s): Andrea Dixon, Allied ASID; Jen Ziemer, Allied ASID
Firm: Fiddlehead Design Group
2nd
Designer(s): Tani Nielsen, Allied ASID; and Team
◆ Residential – Kitchen Under 350 SF
1st
Designer(s): Kristy Conlin, Allied ASID; Jayme Meyer, ASID;
Kelsey Hanson, Allied ASID
◆ Residential – Kitchen Over 400 sf
1st
Designer(s): John B.A. Idstrom, II, Allied ASID; Nicole Sirek, Allied
ASID; and Team
Firm: Partners 4, Design
CHAPTER NEWS
◆ Residential – Special purpose room or building
1st
Designer(s): Martha O’Hara, Associate ASID; Kristy Conlin, Allied ASID;
Lacey Ahlbrecht, Allied ASID; and Team
2nd
Designer(s): Renee LeJeune Hallberg, Allied ASID;
Gabbie Geraty, Allied ASID
Firm: RLH Studio
2nd
Designer(s): Martha O’Hara, Associate ASID; Kristy Conlin,
Allied ASID; Andrea Surtel, Allied ASID; and Team
2nd
Designer(s): Aaron Hansen, ASID; and Team
Firm: LHB
◆ Residential – historic preservation/renovation
1st
Designer(s): Jodi Gillespie, ASID; and Team
Firm: Jodi Gillespie Interior Design
◆ contract – corporate/commercial
1st
Designer(s): Kristy Conlin, Allied ASID; Jayme Meyer, ASID;
Lacey Albrecht, Allied ASID
CHAPTER NEWS
◆ Residential – bathroom
1st
Designer(s): Kimberly Herrick, ASID
Firm: Herrick Design Group
2nd
Designer(s): Tani Nielsen, Allied ASID; and Team
◆ Residential – Design is in the details
1st
Designer(s): David Heide, Allied ASID;
Michael Crull, Allied ASID; and Team
Firm: David Heide Design Studio
2nd
Designer(s): David Heide, Allied ASID;
Michael Crull, Allied ASID; and Team
CHAPTER NEWS
HONORABLE MENTION
JUDGES’ MERIT
+ Residential – Model Home/Showcase House Room
Designer(s): Darsi Floersch, Allied ASID; Jayme Meyer, ASID
+ Tie: Residential – Kitchen Under 350 SF
Designer(s): Andrea Dixon, Allied ASID; Jen Ziemer, Allied ASID
Firm: Fiddlehead Design Group
+ Tie: Residential – Kitchen Under 350 SF
Designer(s): Todd Hanson, Allied ASID; and Team
Firm: Albertsson Hansen Architecture, Ltd
+ Tie: Residential – Kitchen Over 400 SF
Designer(s): Linda Engler, ASID; Emily Thull, Allied ASID
Firm: Engler Studio
+ Tie: Residential – Kitchen Over 400 SF
Designer(s): Jean Hoffmann, ASID; Sarah Maloney, Allied ASID;
+ Tie: Residential – Bathroom
Designer(s): Jaque Bethke, Allied ASID
Firm: Pure Design Environments
+ Tie: Residential – Bathroom
Designer(s): Jaque Bethke, Allied ASID; and Team
Firm: Pure Design Environments
+ Residential – Singular Residential Living Space
Designer(s): Martha O’Hara, Associate ASID; Kristy Conlin, Allied ASID;
Andrea Surtel, Allied ASID; and Team
+ Tie: Residential – Multiple Rooms/Entire Residence Under 2,000 SF
Designer(s): Kelsey Hanson, Allied ASID; Andrea Surtel, Allied ASID
+ Tie: Residential – Multiple Rooms/Entire Residence Under 2,000 SF
Designer(s): Bruce Kading, ASID; Lindy Luopa, Allied ASID;
Eric Kaufmann, Allied ASID
Firm: Bruce Kading Interior Design
+ Residential – Multiple Rooms/Entire Residence Over 2000 SF
Designer(s): Maureen Grace Haggerty, Allied ASID; and Team
Firm: mint
+ Residential – Special Purpose Room or Building
Designer(s): Kristen Sheikh, ASID; and Team
Firm: Bruit de la Mode Inc.
+ Residential – Historic Preservation/Renovation
Designer(s): David Heide, Allied ASID; Michael Crull, Allied ASID;
Anne Newman, ASID; and Team
+ Use of Color & Design Subtlety in Compliance with ADA Guidelines
Designer(s): Bruce Kading, ASID; Lindy Luopa, Allied ASID;
Eric Kaufmann, Allied ASID
Firm: Bruce Kading Interior Design
+ C lever Use of Storage in a Well-Designed Kitchen
Designer(s): Jacalyn Millea, ASID
Firm: Shelter Architecture
+ O verall Kitchen Design
Designer(s): Trisha Bayer, Allied ASID; and Team
Firm: Belle Kitchen LLC
› Designer of Distinction
Designer(s): Marcia Morine, ASID
Firm: Morine Design Associates, Inc.
› IP Star
Caris Bartholomew, IP Rep for Crista Maree
› Tom Gunkelman Legacy Award
Designer(s): Kim Williamson, ASID
Firm: AECOM
› Fritz Weber Volunteer of Distinction
Charlie Flynn, IP Rep for Francis King
FEATURE ARTICLE
How to Get Noticed by the Media
MINNESOTA
By Kate Lewis, Allied ASID and Colleen Slack, Allied ASID
How does an interior designer get their project published in a local and/or national magazine? The secrets were revealed to everyone who
attended the ASID MN PR media event on October 24, sponsored by Painterati and Pro Source. Keynote speaker Amy Panos, Senior Editor
Home Design of Better Homes & Gardens (BH&G) magazine, gave attendees first-hand tips and tricks on how to raise their odds of getting
published. With an audience of 36 million readers, the average BHG reader is female, age 48, with a young growing family and a medium income
of $63,524. Panos said their goal is to attract younger readers while still appealing to empty nesters. She stressed that BHG is not a “design,”
but a “lifestyle” magazine, with emphasis on showing the reader how to create a meaningful, beautiful and creative life at home. The magazine’s
motto, “It’s where life happens,” exemplifies this mission. With a special focus on entertaining, the magazine shows the reader how decorating
and entertaining go hand in hand. Panos offered a list of criteria that will help your projects get noticed by the BH&G editors.
1. Relaxed but refined family homes. “The home does not have to be designed within an inch of its
life,” said Panos. “We want to see the way the family lives in
their home.” Projects should highlight the family’s lifestyle,
showing flexibility and a sense of casualness. There is a “Better
Living” section in the magazine where they dissect the room
and share design ideas.
2. Kitchens with color. She said they receive an abundance of white kitchens, since
it is a very popular design style, but the projects that really
stand out to the editors are those with pops of color. They
are looking for suburban kitchens with a mix of color on the
cabinetry, interesting wood or tile, and texture.
3. Small bath makeovers. They are looking for projects with a sense of refresh and reuse.
Design that shows ways to maximize space, add character and
incorporate decorative details appeal to
their readership.
4. Outdoor living.
Twenty to thirty percent of the editorial content in BH&G is
about gardens. Patios, porches and decks that function like
indoor rooms are very desirable.
Dos & Don’ts
5. Rooms full of smart ideas, DIY and design lessons.
“Makeover” projects are particularly popular with BH&G and
their readership. Showcasing how a thrifted piece was updated
helps the reader see how she can recreate a room with a piece
she found in a second hand store. When pitching a project,
highlight an element that brings the clients’ personality into
the room and shows how they were smart in their choices,
saving and splurging wisely.
• DO take a lot of Before and In-Progress photos. Good digital
photos styled appropriately are fine for submission.
• DO take After photos. Photos do not have to be styled to
complete perfection. They want to see how people really live.
DO NOT think it is a requirement these photos are taken by
a professional photographer.
• DO find out how willing the homeowners are to be involved.
Are they okay with their name in print? Typically, the photo
6. Small spaces. Many readers live in small spaces, so they are seeking projects
that show how to pack function and style in a room with
limited square footage. How do you make the space cohesive
and feel bigger?
7. Entertaining ideas. Do you have a client or know someone who is great at
entertaining? The BH&G staff is looking for unique and
authentic ideas about how to entertain in style. They have
twelve style issues to fill, so they are always looking for fresh
concepts that are new and different.
8. Polished casual. Panos said this is the “Holy Grail” for BH&G. They like
family friendly spaces that help their reader understand what
makes color work. Using color in a big way, not just on accent
pillows, helps readers take the leap beyond beige. Projects
using traditional furniture styles with a modern twist and
painted furniture, slipcovers, texture, worn wood, antiques
and farmhouse elements are popular at BH&G. A global mix is
very desirable; projects that incorporate a traveled and eclectic
look complete with ethnic and animal prints. Design that
takes widely different styles and shows how to pull them all
together. They receive many projects with blues and greens, so
if the designer has a palette that goes beyond this, it may get
noticed by the editors. The “chic country cottage” look is still a
mainstay, but above all, they are looking for projects that show
the personality of the homeowner.
The designers who attended this event walked away with key ideas
about getting their projects published in BH&G.
During the second hour, representatives from Artful Living, Midwest
Homes, MSP Magazine and Spaces talked about ideas for designers
shoot will show them casually living in their space. DO NOT
promise they will be photographed.
• DO let the editors know why you think this is a great story
for BH&G. Put your editorial hat on and think about the
story perspective. What is unique about this makeover and
what obstacles did the client overcome? Provide the family
background to help the editors pull the story together
and bring the reader in. DO NOT be upset if the story
angle changes.
How to Get Noticed by the Media
to get their work published in local media. Mark Ehlen Creative
Communications and Red Leaf talked about the media support
services they offer for designers. Here are some of the highlights.
ARTFUL LIVING MAGAZINE — Frank Roffers, Founder
• The premier shelter and lifestyle magazine in the
Upper Midwest
• 100 percent original editorial content
• Oversized format, remarkable covers, superior paper, fit
and finish
• They prefer out of town projects. Unique features and spaces
not constrained by the norms, such as outdoor living areas,
airplanes and yachts.
FEATURE ARTICLE
MSP MAGAZINE — Jayne Haugen Olson, Editorial Director
• Market leader showing the highest local readership
• 150,000 copies sold on newsstands
• Recently re-branded to show more emphasis on design
• “Always On” with editorial experience, including print,
digital, pinterest, e newsletters, videos, events and
media appearances.
• Interested in the same types of projects as BH&G. Their key
projects are Modern, Lux (not Luxury), Relaxed, and show a
Midwest sensibility.
• Humanity — they like to show the people that live in their
homes. Real faces tied to local areas.
• New partnership with Edina Realty brings additional circulation
MIDWEST HOME — Sara Soli, Business Development Manager &
Jennifer Mcalpin, New Business Development Manager
• Guide to Good Design 2013 — they focus on one association
per publication which creates an opportunity to brand yourself.
• Design Week February 16-23, 2014. This is an opportunity for
designers to participate in workshops and networking. The
keynote speaker will be announced soon.
Project submissions criteria:
• Must have been completed in the last 3 years and have
a strong MN connection
• Digital images and/or a link to photos (before and after)
• Submitters name and role, contact information
• Project location, completion date and description.
SPACES — Kathy Severson, Publisher. Owned by the Pioneer Press
• They hold 3 editorial previews per year where designers can
pitch their portfolios. Designs are selected based on the merit
of the project, not whether you advertise. Editorial integrity is
very important. Theme of the issue is key:
• Outdoor living — June/July
• Kitchen & Bath — Oct/Nov
• Before & After — Feb/Mar
EHLEN CREATIVE COMMUNICATIONS — Mark Ehlen, Owner
• Interior and exterior photography of residential and
commercial projects.
• Business headshots for print and social media
• Hybrid video products — Still photos and video clips
combined with music, voice and text to showcase
your project.
• Panoramas/Virtual tours you can view on an iPad or website
• Video business cards
RED LEAF — Brian McCashin, Owner
• Print and website design
• Electronic resource preparation and organization
• Layout for project highlight page
• Web-based project highlight page
• Ideas and execution for promoting your project beyond the
submission process.
Keynote Speaker: Amy Panos
• DO put your project on your website. There is no conflict to
publish it in local magazines, trade publications, on your
blog or in your portfolio. DO NOT pitch it to a major blog,
national magazine or website such as Houzz. This could be a
deal breaker.
• DO contact BH&G’s local Field Editor, Megan Kaplan. She is
a great resource. If you send her a sneak peek of your project,
she will scout it here and help you pull together a package
to send on. You can contact her at megkaplan@gmail.com.
Phone: 612-877-2949.
• DO practice patience. More often than not, it will take
several months for the editors to make a decision. DO NOT
be offended if BH&G brings a stylist for a photo shoot. They
always do. DO NOT be surprised if your project turns up in
another magazine owned by Meredith Corporation, as they
will own the rights to your photos.
FEATURE ARTICLE
Dunwoody’s Interior Design Program
MINNESOTA
By Colleen Slack, Allied ASID
We regret that Dunwoody was not included in “Profiles of
Interior Design Programs at Area Schools” in the fall issue of
Design Directions.
Dunwoody
»W
hat is the focus of your program? Are there new technologies and/or
skills you highlight?
Dunwoody’s Interior Design program is a professional,
applied education with an emphasis on collaboration, critical
thinking, and technology, leading to a Bachelor of Science
degree in Interior Design. The faculty is comprised of working
professionals who are passionate about the field of design as
well as student success. We are committed to upholding the
standards of the Council for Interior Design Accreditation
(CIDA), and Dunwoody is accredited through the year 2019.
We are a private, non-profit college with a program that values
hands on learning driven by the words of our founder, William
Hood Dunwoody, in 1914 to “provide for all time a place where
youth without distinction on account of race, color or religious
prejudice, may learn the useful trades and crafts, and thereby
fit themselves for the better performance of life’s duties.”
Our students practice hands on learning by utilizing hand
rendering, drafting, and building furniture and models in
our materials lab with power tools. We also are passionate
about technology. Dunwoody Interior Design students master
drafting and BIM using AutoCAD and Revit, model making
with Revit, Sketch Up, and 3D Printing, and rendering with
Photoshop, Illustrator, and InDesign. The use and application
of design theories, interior materials, building codes, cost
analysis, site visits, and project management software
are also an important part of preparing our students for a
career in Interior Design. Design studios foster an engaging
environment where creative problem solving is emphasized.
Students also participate in cross disciplinary design charettes
with their design and construction peers. This holistic, career
based approach prepares the student to be a productive,
successful professional.
» W
hat is the size of your program (number of students)?
Our class size is from 14 to 24 with a total student population
of not more than 96 in the program.
» D o you have an ASID Student chapter, and if so, how often do they meet/
what do they do? (Ex. bringing in a speaker for lunch meetings)
We have a student group, the Interior Design Student Society
that meets every month at lunch. There is no cost and all
students participate. Additionally, our students may choose to
join ASID, IIDA, IFDA, or NEWH individually. We have tours,
site visits, and guest speakers. We participate in events like
CANstruction, a charity benefitting Second Harvest Heartland
at the Mall of America — where we won Honorable Mention
last year for “Build Minneapolis,” Fashion/Fusion — where
last year we won “Best Use of ZeroLandfill,” and Women Build.
» S tudents in action and examples of their work:
St. Louis Park
(952) 920-1460
St. Cloud
(320) 252-3030
Mankato
(507) 387-5691
Bismarck
(800) 735-1191
www.
a bazillion opportunities
to make a good first impression
brand development
creative services
business cards
stationery
direct mail
portfolio pages
flyers
brochures
posters
website design and development
952-303-4285
International Market Square, Suite 308
612.339.7198 - Fax 612.339.6993
www.dprof.com
Graphic design. Creative development. Identity and
branding. Strategic planning. Website development.
www.redleafdesign.com
INTERNATIONAL MARKET SQUARE SUITE 151
WWW.BAHIRLIGHTING.COM (612) 343 2000
Serving the Twin Cities Since 1976
Antique and Traditional Experts
7852 12th Avenue South Bloomington, Minnesota 55425 | www.kuroshrugs.com | (952) 853 5000

Design Directions ASID MINNESOTA

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