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MEDIAKIT 2014
MING PAO DAILY NEWS (NEW YORK)
WE ARE
A Member of Media Chinese International Group
North America
Malaysia, Indonesia and Cambodia
Magazine Publishing
MING PAO DAILY NEWS
NEW YORK
MING PAO DAILY NEWS
TORONTO
MING PAO DAILY NEWS
VANCOUVER
Hong Kong
43-31 33rd St., 2nd Floor, Long Island City, NY 11101 / T: 718.786.2888 F: 718.433.3857 / www.mingpaony.com
Rooted in community, to serve the people.
紮根社區
服務大眾
MEDIAKIT 2014
Ming Pao New Building Grand Opening &
Chinese Entrepreneur Awards Gala
紮根社區
服務大眾
MEDIAKIT 2014
Elmhurst
6,000
MING PAO DAILY NEWS
is the most popular
Chinese daily newspaper
in New York City
with average reach of
46,000 copies each day.
Flushing & Others
20,000
Broonkly
10,000
China Town
10,000
Hand-out Distribution at subway stations and main streets in the 4 major
Chinese communities (Flushing, Chinatown, Brooklyn & Elmhurst) to all
morning and noon Chinese Newyorkers - working professionals, urban active
readers.
Plus over 200 strategically located pick-up-points in New York 5 boroughs and
Long Island.
43.5%
21.7%
21.7%
13.1%
The occupational distribution of readers
● Flushing & Others
● C h i n a To w n
● B rooklyn
● Elmhurst
紮根社區
服務大眾
MEDIAKIT 2014
OUR CIRCULATION TEAM
紮根社區
服務大眾
MEDIAKIT 2014
WHO WE REACH
Right Target Readers + Focused Mass Circulation
= The Best Advertising Effectiveness
Ming Pao Daily News
the education of readers
Master Degree 15%
Doctor Degree
10 %
Undergraduate
5 3%
High School
17 %
20 - 35 2 5%
Primary School 5%
36 - 55 4 0 %
75 or up 5%
Ming Pao Daily News
the age of readers
56 - 75 3 0 %
紮根社區
服務大眾
MEDIAKIT 2014
Ming Pao Daily News
Readers of the Family
the proportion of income distribution
100K and over 3 3 %
60K - 100K 4 0 %
30K and below 10 %
30K - 60K 17 %
Ming Pao Daily News the occupational distribution of readers
Commercial business
2 5%
Real Estate
20%
Housewife
19 %
Finance and Insurance
15%
Retired
12 %
Information Technology
5%
Others
4%
0%
5%
10 %
15 %
20%
25%
紮根社區
服務大眾
MEDIAKIT 2014
WHAT WE OFFER
~ E-newspaper @ www.mingpaony.com
~ The most trusted* and updated news coverage:
Local, National, and International (including China,
Hong Kong and Taiwan).
~ Rich varieties of news, feature & information:
Entertainment, Sports, Economy, Health, Feng Shui,
Horoscope & etc.
*Results of 2 media credibility surveys conducted by Hong Kong Bapitst University
from Sept. to Nov. in 2008 and the Chinese University of Hong Kong from October to
November 2010.
紮根社區
服務大眾
MEDIAKIT 2014
With the rapid change in trend and lifestyle, people are no
longer satisfied with just basic living but seeking after quality
and tasteful lifestyle.
In view of the need on such information, we are pleased to
introduce you MP LIFESTYLE quarterly magazine featuring
the latest updates in fashion and trends, health and fitness,
tourism, leisure, culture, automobile etc. that is chiefly used in
reference and exploring for tasteful lifestyle.
MP LIFESTYLE will be printed on full color gloss papers and
distributed to most of the strategic and active point in
New York that best spread and with huge impact of your
advertising messages.
紮根社區
服務大眾
MEDIAKIT 2014
MING
STARS
Look out for MING STARS, a monthly pull out that scratched
up with all the breaking Asia entertainment news, celebrities
news & gossips mainly from Hong Kong, Taiwan and Mainland
China.
MING STARS also covers a popular food and health sections.
MING STARS will be distributed free to most of the strategic
area in the city with lot of business opportunity that targeted
to your business prospect.
Do not miss out and check out our special advertising
packages that provides great impact on your advertising
message!
紮根社區
服務大眾
MEDIAKIT 2014
MING
STARS
AD Rate & Size
封底全版：
Back Cover : $1,688
廣告尺寸: Width X Height 封面內頁：
Inside Front Cover : $1,388
雜誌尺寸： 8" X 10.75"
封底內頁：
Inside Back Cover : $1,188
全版 (Bleed)： 8.5 " x 11.25" 內頁銅板紙： Inside
Gloss Paper : $1,088
全版 (Non-Bleed)： 7 " x 9.75 "
中央跨頁：
Centerspread : $2,388
半版 (Vertical)： 3.375" x 9.75 " 內頁全版：
Full page : $788
半版 (Horizontal)： 7" x 4.75 "
內頁半版：
Half page : $438
1/4 版 (Vertical)： 3.375 " x 4.75 "
內頁 1/4：
1/4 page : $288
1/4 版 (Horizontal)： 7 " x 2.25 "
紮根社區
服務大眾
OUR CLIENTS
紮根社區
服務大眾
世界華文媒體集團成員 A member of MEDIA CHINESE GROUP
ADVERTISING
MING PAO DAILY NEWS (NY)
RATES
2014
Effective: November, 2012
DISPLAY AD RATES 商業廣告價格
ROP AD SIZE 內頁版位
WIDTH 闊
●
FULL PAGE
全
版
10
inch
●
HALF PAGE ( H )
橫半版
10
inch
HALF PAGE ( V )
直半版
4.925
inch
1 / 3 PAGE ( H )
橫1/3版
10
inch
1 / 3 PAGE ( V )
直1/3版
3.25
inch
1 / 4 PAGE ( H )
橫1/4版
10
inch
1 / 4 PAGE ( V )
直1/4版
4.925
inch
1 / 6 PAGE ( H )
橫1/6版
4.925
inch
1 / 6 PAGE ( V )
直1/6版
3.25
inch
1 / 9 PAGE
1/9 版
3.25
inch
●
●
●
●
X
x
x
x
x
x
x
x
x
x
x
HEIGHT 高
12.85
inch
6.35
inch
12.85
inch
4.185
inch
12.85
inch
3.1
inch
6.35
inch
4.185
inch
6.35
inch
4.185
inch
Bright Newsprint 特白紙
Color 彩色
B/W 黑白
$1,778
$1,418
$1,028
$968
$768
$558
$888
$538
$388
$678
$408
$298
$488
$298
$218
$368
$168
$118
3-month Frequency Discount( Applicable to ROP Display ads only) :
頻率3個月折扣 ( 只限普通版商業廣告):
5 ~ 12 insertions： -10%,
5 ~ 12 次： 9折, 13 ~ 25 次： 8折,
13 ~ 25 insertions： -20%,
26 insertions + ：-30%
Other Fixed position loading： 30%
其它指定版位附加費 : 30%
Booking： 7 days prior to publication date
訂位: 刊登前七天
Material： 5 days prior to publication date
交稿: 刊登前五天
26次以上： 7折
Specification : Newsprint - 100 line screen / PDF, TIFF, JPG, PSD / 300 dpi
紮根社區
服務大眾
ADVERTISING
RATES
2014
Effective: November, 2012
SPECIAL POSITION 特別版位
WIDTH 闊
●
FRONT PAGE
封
面
10
inch
●
BACK PAGE
封
底
10
inch
●
FRONT 1 / 2 PAGE
封面半版
10
inch
●
FRONT 1 / 3 PAGE
封面1/3版
10
inch
●
FRONT BANNER A
封面橫額 A
6.5
inch
●
FRONT BANNER B
封面橫額 B
10
inch
●
FULL PAGE CENTERSPREAD
中央跨頁全版
21
inch
P.1 (Outside Front)
10
inch
P.2 - P.3 (Inside Spread)
21
inch
P.4 (Outside Back)
10
inch
●
Wrap-Around
封面套頁
BUSINESS CARD 名片廣告
B / W 黑白
Classified Ads 分類廣告
X
x
x
x
x
x
x
x
x
x
x
HEIGHT 高
Color 彩色
10.65
inch
$3,328
12.85
inch
$2,218
5.275
inch
$1,868
3.5
inch
$1,228
1.85
inch
$418
1.5
inch
$388
12.85
inch
$2,888 Daily / $3,558 Sunday
10.65
inch
12.85
inch
12.85
inch
$6,888
每天價格 ( Cost / Day )
最少6天 ( 6 days min. )
30天 ( 30 days )
●
1 Month
一個月
$312
1 unit / 1
格
$4
$24
$108
●
3 Month
三個月
$936
2 unit / 2
格
$8
$48
$216
●
6 Month
六個月
$1,872
4 unit / 4
格
$16
$96
$432
●
1 Year
一年
$3,744
6 unit / 6
格
$24
$144
$648
週一至六, 公眾假期除外 Mon - Sat ( Except public holidays )
● 凡刊登三個月或以上，另免費送星期日週刊名片廣告，多買多送。
Insert 3 months Business card ad, get Sunday Magazine Business Card ad FREE.
凡刊登分類廣告，最少連續刊登6次，星期日及公眾假期除外。
For classified ads, a minimum of 6 days continuous publication is required, except Sunday and public holidays.
紮根社區
服務大眾
MEDIAKIT 2014
43-31 33rd St., 2nd Floor, Long Island City, NY 11101
/
T: 718.786.2888
F: 718.433.3857
/
www.mingpaony.com
紮根社區服務大眾

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Transcription

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