Titolo della presentazione Titolo della presentazione 1

Titolo della presentazione
Telecom Italia 2003 operational objectives…
Alice: from Internet to broadband entertainment
DW.M.I.
CONFIDENTIAL
Telecom Italia is now connecting over 20,000 new customers per
week …
… and main 1H ’03 achievements in broadband market development
BroadBand portfolio growth per Half
Number of
access (‘000)
Wholesale
Dec
‘01
143
Jun
‘02
165
Dec
‘02
∆
+22
220
2
CONFIDENTIAL
Jun
‘03
400
∆
+180
∆ Jun ’03
vs Jun ‘02
Portfolio growth acceleration in 2003
Average weekly new accesses (#)
Number of access (‘000)
525
• Growth in 1H03 double
than in 2H02
• 1H03 growth higher than
full year 2002 growth
+235
21.100
19.200
15.400
265
Retail
247
420
390
585
+173
630
+195
850
975
+345
+555
+525
+790
195
5.000
Total
1,375
ADSL customers in Italy increased over 60% in H1 2003
CONFIDENTIAL
Titolo della presentazione
1° H
2002
3
2° H
2002
1° H
2003
3° Q
2002
CONFIDENTIAL
4° Q
2002
1° Q
2003
2° Q
2003
4
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Titolo della presentazione
… and the goal is to reach 3,5 mln. broadband customers by 2005
EOP Broadband Access, ‘000
3.500
Telecom Italia Wireline ADSL deployment in
the consumer market: drivers, offerings and
vision
1.375
850
390
2001
2002
1H 03
2005
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Broadband development in Italy was initially limited by 4 main
constraints
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In 2002 we launched a new brand for ADSL, supported by a strong
advertising campaign
Ø Lack of knowledge and difficulty of use
ADSL is introducing new complexity in the home: Ethernet, PPPoA, WiFi…
Ø Pricing
ADSL is relatively expensive
Ø Geographical coverage
Need to expand the service availability
Ø Lack of distinctive content and services
“Alice”
now identifies Telecom Italia
ADSL for the consumer market
Need to find new ways to use broadband
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Titolo della presentazione
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Our customers can choose among several different solutions…
… which are continuously increasing in order to satisfy the
different needs
Alice Rechargeable
Alice
Alice 640
Time
Internet
connection
at 256/128 kbps
Priced at 1,5 €
cent/min.
20 Ore
20 hours/month
Internet
connection
at 256/128 Kbps
included. Additional
Traffic priced at 2,5
€ cent/min.
Flat
4 ADSL access at 256/128 Kbps
4 Installation Kit: 100€ (modem + self
Unlimited
Internet
connection at
256/128 Kbps
Unlimited
Internet
connection at
640/128 Kbps
Unlimited
Internet
connection at
1280/256 Kbps
installing CD + 25 hours of online traffic included)
4 Recharging (25 hours online traffic) : 50€
4 Modem rental: 3 €/month (free for the first 3 months)
ADSL LINE
Monthly fee
€ 12.95
€ 24.95
€ 36.95
€ 49.95
€ 64.95
Self Install option
Monthly fee includes
CD and modem
(rental)
€ 15.95
€ 27.95
€ 39.95
€ 52.95
€ 67.95
+ 3 €/month
€ 51.95
€ 64.95
€ 79.95
+ 15 €/month
Wi--Fi version
Wi
Launched
May ‘03
Alice Mega
Monthly fee includes: installation and rental of wireless
modem and terminal adapter
Launched
Sep ‘03
Alice FREE
4 ADSL access at 256/128 Kbps
4 Monthly fee: none
4 Installation Kit: 28€
All Alice offerings include:
• 1 ee-mail account (50 MB)
• 100 MB web space
• 10 free SMS per day
• free access to Alice videoportal
4 Online traffic: 2€/hour
4 Modem rental: 3 €/month (optional)
All prices shown are VAT included
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CONFIDENTIAL
Broadband Entertainment services significantly broaden the
potential market
The coverage was extended
Telecom Italia broadband internet access reached 100% of populat ion
22 M. Households
23 Industrial
District 100%
coverage
100%
Internet
surfers
3.7 M. HH
6.2 M. HH
91%
Via Satellite
74%
Pay TV + “Video
Driven”
Business (2)
Residential
70%
>80%
1.9 M. HH
4.8 M. HH
Terrestrial (1)
(1) On Internet
users
(2) HDSL
2002
2003
2002
“Blockbuster boys
boys””
2003
Demand driven deployment
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Titolo della presentazione
Console gamers
Source: “Casa & Tecnologia” research, Feb. 2003
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Titolo della presentazione
The competition will be no longer based on connectivity, but on
innovative services
Alice’s Home is the videoportal created by Telecom Italia for Alice
customers…
…but a brand
identif ying Broadband
Entertainment
Not only a brand
associated with Fast
Internet …
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CONFIDENTIAL
Broadband can take advantage of partnerships with players
sharing the same vision…
…whereby virtual objects become real
Virtual
Alice’s Home
BROADBAND DEVICES
Game consoles
DTT, DBS set -top boxes
Videophone
HiFi stereo equipment
Digital cameras and camcorders
TV set
Home Theater
Laptop Computers
New
Services
and
Content
BROADBAND SERVICES
Videotelephony
Videochat/Videocommunity
Video on Demand
Parental Control
Video/Audio streaming
NEW PLATFORM CAPABILITIES
Wi-Fi
Home Gateway
Service Control
Billing
Content Acceleration
Customer profile/authentication
Titolo della presentazione
Telephone
PARTNERS
• Consumer
Electronics
Evolution
Real
Videophone as a PC-based service
Service Accessed through a variety and interoperable devices
• Gaming
industry
Gaming
Alice’s PC Games
• Broadcasters
Multi-console gaming
• Computer
Manufact.
Radio
• Cinema
Industry
• Music Industry
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Alice’s PC Radio as a hitlist of selected Music Channels
( Vitaminic, MTV…)
Service accessed by a real HiFi Stereo equipment
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Titolo della presentazione
The roadmap of Broadband entertainment
ROAD
MAP
1Q ‘03
4Q ‘02
Content
and
Services
www.aliceadsl.it:
Ø Videophone
Ø A/V content
2Q ‘03
1Q ‘03
3Q ‘03
2Q ‘03
Ø Live Events
Console
Multiplayer
Gaming
4Q ‘03
3Q ‘03
Format “Alice’s Home”
Ø Games
Ø Music
Ø TV
Ø Digital radio player
Ø Mail + Messaging
Ø Parental Control
Ø Premium Content
Ø Videocommunity
4Q ‘03
Backup
Ø Complete VDC offer
Ø Complete WiFi offer in
public locations
Access
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DW.M.I.
ALICE SAT offer makes ADSL available everywhere
What is
Alice Sat
Pricing
An Internet access via satellite at 640/56-128 Kbps or 300/56128 kbps . Broadband is now available on the whole national
territory
Launched
May ‘03
4Subscription:
4640/56-128: 59.95 €/month
4300/56-128: 39.95 €/month
4Online traffic:
4download: included in the monthly fee
4upload: charged at the price for local calls
How it
works
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Titolo della presentazione
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