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ii iii 1 Photographer Immo Klink Photographer’s Assistants Timothy O’Connell Scott Enberg Production Eva Novillo at Immo Klink Studio Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing Production Assistant Lucas Sekula reproduces the fits, fabrics and details of bygone Models (Homerun) Dave “Doc” Neale Chase “Battery” Hoblitzell Peter “Bones” McAfee Brad “Frenchy” Gallien Jaime Ramirez John “Bull” Davenport Evan “Scout” Phillippe Brian “Bolt” Faudree Brody Romsey Sage “Buttercup” Bray Daniel “Small Plates” Owens Matt “Ranger” Petty Lester “Shoestring” Lee Laura Braun Olga Nesterko Kid Leo Kid Otto eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. Models (Portraits) Steve Yong Christopher Leonard Deedee Robbins Kate Puhala Alemseged Gebrealpha Hebue Jose Carlos Asencios Chiedza Kundidzora Mary Rosenberger Michelle Youngstrom Matthew J Ennis Eugene Curley Ellen Danielle Hamilton Jackie Shuya Tan Charlotte Velazquez Jennifer Snyder Brace Belden THE LEVI’S® ARCHIVES Hair & Makeup Fiona O’Neill This Is a Pair of Levi’s ® Care Guide Illustrations Ben Lamb Layout Mike Fallows Printer Lenoirschuring Art Direction, Design & Styling Levi’s® Vintage Clothing Thanks to Bay Area Vintage Base Ball League © 2015 Levi Strauss & Co. levi.com/levisvintageclothing 2 3 4 16 88 94 THE LEVI’S® A RCHI VES Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artifacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then. 4 5 FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2016 REPRODUCTION 1940s Bay Meadows Sweatshirt Reproduction of a Levi’s® Bay Meadows sweatshirt dating from the 1940s Slim fit Saddle sleeve Double V 6 7 FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2016 REPRODUCTION 1933 501® Jeans Reproduction of a 501® Jean dating from 1933 10 oz cone mills redline selvedge denim High waisted relaxed fit Belt loops and suspender buttons NRA (National Recovery Act) label Exposed rivets on back pockets Single needle Arcuate 8 9 FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2016 REPRODUCTION 1950s Longhorn Shirt Reproduction of a Levi’s® Longhorn shirt from the 1950s Regular fit 100% cotton sateen Asymmetric pockets Levi’s® Longhorn label 10 11 FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2016 REPRODUCTION Grandstand 1954 501®Z Jeans Reproduction of a vintage Levi’s® garment that has been well worn and lovingly repaired Hand repair work Hand embroidered Contrast denim patching 12 13 FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2016 REPRODUCTION 1930s Type I Jacket Reproduction of a Levi’s® Type I jacket from 1936 Short boxy fit Cone Mills redline selvedge denim Pleats at front Single sided big “E” Red Tab Cinch at center back One chest pocket with pocket flap 14 15 16 17 LEVI’S® history with baseball dates far back to the company’s early days when they founded their own team called the Levi Strauss and Co. Base Ball Club. Around 1909, the team’s name was changed to “Elesco” which was a play on the company’s LS&Co. initials. Just as baseball was hitting its stride as a popular American sport in the 1920s, Levi’s launched its “Homerun” line of youth wear, which featured a baseball diamond on its woven label. This season Levi’s® Vintage Clothing pays tribute to the Elesco team and the Homerun label by reproducing some of the most iconic pieces from the brand’s long history in sportswear. 18 19 20 21 Opposite Ladies Casuals Tee 1930s Bay Meadows Pullover Shirt 1930s Short-sleeve Homerun Shirt 22 23 24 25 Above 1950s Shorthorn Shirt 1915 Sack Coat Ladies Casuals Tee 26 27 28 29 Above & Opposite 1950s Sportswear Tee 1960s Chambray Shirt 1950s Shorthorn Shirt / Suspenders 30 31 32 33 Opposite Women’s Crewneck Sweatshirt / 1950s 701® Jeans 1915 Sack Coat / 1944 501® Jeans 34 35 36 37 Opposite 1950s Longhorn Shirt / Home Team Cardigan 38 39 40 41 Above Baseball Jersey / 1950s 701® Jeans 1960s Casuals Tee / 1880s Triple Pleat Blouse / 1947 501® Jeans Opposite 1950s Sportswear Tee / 1915 501® Jeans 1940s Tee / 1950s 701® Jeans 1960s Casuals Tee / 1890 501® Jeans 1950s Sportswear Tee / 1920s Homerun Chino 42 43 Opposite 1960s Casuals Tee / 1890 501® Jeans 44 45 Above 1950s Crew Sweatshirt / 1890 501® Jeans Ladies Casuals Tee / 1950s 701® Cut Off Jeans Home Run Baseball Tee / 1966 501® Cut Off Jeans Long Sleeve Tee / 1955 501® Jeans Opposite Long Sleeve Tee / Levi’s® Youth Wear Bib & Brace Shorts Home Run Baseball Tee / 1966 501® Cut Off Jeans 46 47 Above 1950s Crew Sweatshirt / 1933 501® Jeans Opposite 1930s Homerun Flapper Shirt / 1947 501® Jeans 48 49 Above 1950s Climate Seal Bomber / 1920s Homerun Chino Opposite 1920s Homerun shirt / 1880s Triple Pleat Blouse / 1947 501® Jeans 1940s Bay Meadows Sweatshirt / 1920s Homerun Chino 50 51 Above & Opposite 1950s Sportswear Tee / 1920s Customized Chino 52 53 Opposite 1950s Crew Sweatshirt / 1890 501® Jeans / Suspenders 1950s Longhorn Shirt / 1890 501® Jeans 54 55 Above 1950s Crew Sweatshirt / Ball Cap 1960s Casuals Tee 1950s Sportswear Tee Opposite 1930s Bay Meadows Tee 1940s Bay Meadows Sweatshirt / 1920s Homerun Chino 1950s Longhorn Shirt 56 57 Opposite 1950s Longhorn Shirt / 1890s 501® Jeans 58 59 Opposite 1940s Bay Meadows Sweatshirt 1930s Homerun Flapper Shirt / 1947 501® Jeans / Ball Cap 1930s Short sleeve Homerun Shirt / 1933 501® Jeans 1930s Bay Meadows Pullover Shirt / 1890 501® Jeans 60 61 Opposite Homerun Flapper Shirt / Ball Cap 1930s Bay Meadows Pullover Shirt / 1890 501® Jeans / Ball Cap 1940s Bay Meadows Sweatshirt / 1920s Homerun Chino / 1950s Climate Seal Bomber / Ball Cap 62 63 Opposite Elesco Team Jersey / Elesco Team Pants / Ball Cap / Baseball Belt 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 Opposite 1950s Sportswear Tee / 1953 Type II Jacket / 1947 501® Jeans 94 95 Opposite 1955 Sawtooth Denim Shirt 96 97 Opposite 1950s Levi’s® Denim Shirt / 1967 505® Jeans 98 99 Opposite 1950s Sportswear Tee / 1950s 701® Jeans 100 101 Opposite 1920s Two Pocket Sunset Shirt / 1915 Sack Coat 102 103 Opposite 1950s Crew Sweatshirt / 1915 501® Jeans 104 105 Opposite 1950s Sportswear Tee / 1966 501® Jeans 106 107 Opposite 1970s Denim Shirt / 1954 501®Z Shorts 108 109 Opposite 1950s Sportswear Tee / 1930s Levi’s® Leather Jacket / 1954 501®Z Jeans 110 111 Opposite 1950s Shorthorn Shirt / 1967 Type III Trucker Jacket / 1947 501® Jeans 112 113 Opposite 1960s Chambray Shirt / 1890 XX501® Jeans 114 115 Opposite 1880s Triple Pleat Blouse / 1966 501® Jeans 116 117 Opposite 1953 Type II Jacket / 1969 606® Jeans Customized 118 119 Opposite 1950s Crew Sweatshirt 120 121 Opposite 1970s Trucker Jacket / 1967 505® Jeans Customized 122 123 Opposite 1950s Sportswear Tee / 1960s Bedford Trucker Jacket / 1966 501® Jeans 124 125 126 127 SALES INQUIRIES PRESS INQUIRIES MARKETING EUROPE USA EUROPE GLOBAL, USA & EUROPE Tim Larcombe Levi’s® VP Commercial Operations tlarcombe@levi.com +31 20 563 36 33 Brian Awitan Levi’s® Vintage Clothing Sales Manager bawitan@levi.com +1 949 981 4787 Christian Meister Levi’s® Vintage Clothing SR. PR Manager cmeister@levi.com +49 6 92 4008 0101 Ben Starmer Levi’s® Vintage Clothing SR. Global Marketing Manager bstarmer@levi.com +1 303 503 0415 UK & NORDICS Oliver Barrand Levi’s® Vintage Clothing Sales Manager obarrand@levi.com +44 770 368 03 35 GERMANY, AUSTRIA, SWITZERLAND & THE NETHERLANDS Iryna Denysova Levi’s® Vintage Clothing Sales Manager idenysova@levi.com +49 151 171 241 47 FRANCE, BELGIUM & LUXEMBOURG Olivier Jacoby Levi’s® Vintage Clothing Sales Manager ojacoby@levi.com +33 67 388 4479 ITALY & EASTERN EUROPE Gabriele Roccato Levi’s® Vintage Clothing Sales Manager groccato@levi.com +39 3408 310 080 Alishea Ray Levi’s® Vintage Clothing West, Los Angeles Sales Manager aray@levi.com +1 213 321 5859 GERMANY Janina Koch Silk Relations janina@silk-relations.com +49 3 0847 10834 Michel Menard Menard Agency Western Canada michel@menardagency.bc.ca +1 604 688 3765 THE NETHERLANDS Albert Li Menard Agency Western Canada albert@menardagency.bc.ca +1 604 688 3765 Hershy Weinberg Hershy Weinberg Sales Ontario hershy@hwsales.net +1 416 504 8300 Katsuyuki Shinohara Levi’s® Vintage Clothing Sales Manager kshinohara@levi.com +81 3 6418 5501 Terry Donovan Exposure terry.donovan@exposure.net +44 7872 340 486 David Bush Levi’s® Vintage Clothing Wholesale Account Manager dbush@levi.com +1 905 763 4356 Annamaria Ferran Levi’s® Vintage Clothing Sales Manager aferran@levi.com +34 62 745 2214 JAPAN Stephanie Isaacs Levi’s® PR Specialist sisaacs@levi.com +44 7712 321 237 CANADA SPAIN & PORTUGAL Yosuke Otsubo Levi’s® Vintage Clothing Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501 Morven Mackinnon Levi’s® SR. PR Manager mmackinnon@levi.com +44 7889 803 830 Sean Naughton Levi’s® Vintage Clothing East, New York Sales Manager snaughton@levi.com +1 914 487 3034 Steve Smith Fist Fulla 5ives Atlantic Canada steve@fistfullafives.com +1 902 221 6488 ASIA, MIDDLE EAST & AFRICA UK Britt Hamersma Spice PR britt@spicepr.nl +31 20 71 89 907 FRANCE Cinzia Ricciardi Sandie Roy Paris cinzia@sandieroy.com +33 1 4221 0704 ITALY Katia Mercuri Parini Associati S.R.L. k.mercuri@pariniassociati.com +39 2 4398 3106 Claude Nickie Hershy Weinberg Sales Ontario claude@hwsales.net +1 416 504 8300 SPAIN Kim Campaneli Hershy Weinberg Sales Ontario kim@hwsales.net +1 416 504 8300 Jesus Adrada Finally Press jadrada@finallypress.com +34 9 1521 5028 David Croisetière L’Agence Skoop Quebec david@agenceskoop.com +1 514 389 5053 SWEDEN Catrin Nilsson Patriksson Communication catrin.nilsson@patrikssonpr.com +46 8 5280 0590 Bessy Katakis L’Agence Skoop Quebec bessy@agenceskoop.com +1 514 389 5053 JAPAN Yuta Ohashi PR01 yuta_ohashi@hpgrp.com +81 3 5774 1408 USA Michael Williams Paul+Williams New York mw@paulandwilliams.com +1 212 925 4750 Ali Paul Paul+Williams Los Angeles ali@paulandwilliams.com +1 310 858 3883 128 Raul Mendoza Levi’s® Vintage Clothing Global Marketing Manager rmendoza@levi.com +1 415 501 6047 ASIA, MIDDLE EAST & AFRICA Yosuke Otsubo Levi’s® Vintage Clothing Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501 iv v
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