888-651-7566 • tracy.moore@fmghq.com
Transcription
888-651-7566 • tracy.moore@fmghq.com
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com Youth Trap Leagues Signal Growth ® Multiple Markets 10 Loyal Employees Go The Extra Mile 26 Cause Campaign Benefits For You 10 mistakes 28 CUSTOM T3 .45 ACP WIN! NIGHTHAWK N YOU CA gun owners make $5.95 OUTSIDE US $9.50 MAY/JUNE 2015 AND MORE! THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 P SEPTEMBER 2015 -- .357 sig i9”ii tusseooyte r “ HIGH-TECH SALES PITCH P -- .22 .45 aC Six-Shoo “MAGNUM” “MAGNUM” METRIC METRIC 16-SHOT P P r -- 9mm .38 Supe -- .40 aliber multi-c ! marvel SANTA’S SPECIAL Strange FactS: CHRISTMAS CHRISTMAS GIFT GIFT GUIDE GUIDE FOXY WOODS ESCORT .45 cOLt WiN A FMK Bulldog mm package 9Value : : Over $1,00 0 H&K VP9 VolKsPistole CAbot GUNs: ENGiNEEriNG ExCEllENCE SIG P290RS .380 ACP LEGACY LEGACY SPORT’S SPORT’S 20-GAUGE 20-GAUGE AUTO AUTO INSIDE THIS ISSUE: Muzzleloading’s One-Shot Thrill www.shootingindustry.com STRAIGHT-PULL SOLUTION ULTIMATE VERSATILITY POF POF R ReeV Volt olt .308 .308 •• SWITCH-BARREL SWITCH-BARREL RIFLES RIFLES •• RUGER RUGER TAKEDOWN TAKEDOWN AR AR 5.56/.300 5.56/.300 BLACKOUT BLACKOUT Springfield Armory 9mm Range Officer FOCUS FMG Publications provides the connection to virtually every segment of the gun enthusiast, industry business and law enforcement markets through print and digital delivery of American Handgunner, GUNS Magazine and Shooting Industry. Online visitors look to FMG Publications as the go-to source for industry news and product information. ® SIxGUNNER: TWO NEW RUGERS BETTER SHOOTING: J-fRAME lIGHT COp TAlk: CUSTOM WIlSON BERETTA pISTOlSMITHING: SERIES 80 HySTERIA DECEMBER 2015 Online Advertising Options BANNER ADS: Boost your brand awareness and increase your online exposure. FMG offers a wide variety of sizes and placement options to help you spread the word about your products and services, and drive traffic to your website. QUICK HIT SPONSORSHIP: Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely industry news. Exclusive sponsorship available. RECTANGLE ADS: This prime space puts your message on every page. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com close look: Airsoft & Airguns WWW.AMERICANHANDGUNNER.COM GUNS Magazine Consumer Publication Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Leaderboard* 728 x 90 $1,278 Medium Rectangle* 300 x 250 984 3:1 Rectangle* 300 x 100 605 Home And Premium Pages: Subject To Availability Format Size Monthly Rate Full Banner 600 x 90 $605 Digitorial (Home page only) 584 x 444 2,200 Yearly Rate $13,802 10,627 6,534 Yearly Rate $6,534 N/A gunsmagazine.com American Handgunner Consumer Publication Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Leaderboard* 728 x 90 $1,145 Medium Rectangle* 300 x 250 880 3:1 Rectangle* 300 x 100 520 Home And Premium Pages: Subject To Availability Format Size Monthly Rate Full Banner 600 x 90 $495 584 x 444 Digitorial (Home page only) 2,000 Yearly Rate $12,366 9,504 5,616 Yearly Rate $5,346 N/A americanhandgunner.com Shooting Industry Business Publication Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Leaderboard* 728 x 90 $804 Medium Rectangle* 300 x 250 618 3:1 Rectangle* 300 x 100 460 Home And Premium Pages: Subject To Availability Format Size Monthly Rate 600 x 90 $395 Yearly Rate $8,683 6,674 4,968 Yearly Rate $4,266 shootingindustry.com Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com B6 FMG Email Blast Expand your sales message to prospective customers by advertising in FMG Email blasts, announcing newly released publications and exclusive product information. Leaderboards, vertical banners and new product listings are available. FMG email blasts receive the highest open and clickthrough rates available. Leaderboard: Your message will be the first thing respondents see across the top of the email blast in their mailbox. New Product Promotion: FMG enthusiasts like to be the first to read about what’s new. Count on a great reception for your new product announcement when you use FMG’s Digital Update to deliver it. Vertical Banner: The great thing about FMG email blast subscribers is their responsiveness. They’ll click to learn more about what you can do to enhance their lives, safety and recreational interests. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com FMG Email Blast Circulation FMG Email Blast subscribers have requested to receive each mailing specifically. Mail dates vary by title. Contact Tracy for future mail dates. GUNS Magazine American Handgunner Shooting Industry 40,000 46,000 5,000 FMG Email Blast Rates Leaderboard Banner Ad Size: 728 x 90 One available per mailing Per Mailing $775 775 500 750 Vertical Banner Ad Size: 250 x 300 Two available per mailing Per Mailing $500 500 350 GET RESULTS: Open Rates As High As 42%! (Industry average 18%) Click Rates As High As 32%! (Industry average 16%) New Product Promotion Offer Two spots available per mailing Includes headline, company name, up to 40 words of text and 400 x 250 pixel image linked to advertiser’s site. Per Mailing $684 684 450 350 Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com B6 Skins and Videos Think outside the banner. Explore FMG’s custom video and website skin options. Video Ads: Show off how it works, moves and sounds on the homepage of GUNS, American Handgunner or Shooting Industry. The embedded YouTube video will play on the FMG site homepage and include a link to your website. Website Skinning: Add your custom background to any or all of the FMG websites. This very prominent way to advertise your product or service will frame every page for extra exposure of your special announcement. Interstitial Ad: Insert your sales messege before FMG’s most popular landing pages with a static image or video link. Digital Edition Skinning & News Ticker Text: Take advantage of prime digital real estate and add your custom skin to the background of FMG’s popular Digital Editions. A news ticker text link is also included with your message scrolling below every page of the digital edition. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com Skins and Videos Rates Home Page Videos GUNS Magazine, American Handgunner and Shooting Industry websites only. Only two positions available on each site. Rates listed are per month. (Subject To Availability) Site GUNS Magazine American Handgunner Shooting Industry Placement Home Page Home Page Home Page Size 250 x 157 250 x 157 250 x 157 Rate $2,000 2,000 1,000 Website Skinning Includes one piece art background skin framing the content pages of the selected FMG site. Rates listed are per month. (Subject To Availability) Site GUNS Magazine American Handgunner Shooting Industry Rate $2,800 2,800 1,500 LIFETIME EXPOSURE? No need for concern over shelf life or time limit with FMG Digital Editions. Each issue is visited over and over by thousands of enthusiasts around the world looking for information that only FMG publications can provide. Background skins, newstickers and video advertising continue to be viewed long after the issue cover date, for the life of the digital edition. If you’re looking for added exposure for your sales message, use options offered through FMG Digital Editions. Digital Edition Skinning & News Ticker Includes one piece art background skin framing the Digital Edition and corresponding news ticker text link. News ticker message scrolls below the digital edition and links to your web site. Rates listed are a one time charge for one issue only. Skin will appear for the life of the digital edition or until canceled by advertiser. (Subject To Availability) Digital Edition GUNS Magazine American Handgunner Shooting Industry Rate $1,250 1,250 995 Interstitial Ad Take advantage of this captive audience clicking there way to enter the extremely popular gun and equipment giveaways on each site. Ad size is 630 x 450. Static or video image accepted. Rates listed are per month. (Subject To Availability) Site GUNS Magazine American Handgunner Shooting Industry Rate $2,000 1,800 1,000 Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com B6 Banner Ad Specifications The following specifications apply to all FMG Publications websites. Rates and availability vary by title and season. File Requirements Standard File Format File Size: 25k max Color: RGB color 72 dpi resolution Save As: GIF, JPEG or PNG Save As: Link address must Links: be provided No Flash files accepted. General Information No refunds for ads cancelled less than one week before scheduled ad date. All ads must be received one week before ad is scheduled to go live on site. All ads must be named with advertising company name. Additional Sizes Available: Leaderboard 728 x 90 A URL link must be submitted with each ad. Full Banner 600 x 90 Ad space is not guaranteed after space reservation expiration. Digitorial 584 x 444 ( Not available on Shooting Industry ) FMG Publications must approve all ads and promotional copy within banner ads. All website banner ads are published on the 1st and 15th of each month. Other sizes and options may be available upon request. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com WIN! NIGHTHAWK N YOU CA CUSTOM T3 .45 ACP AND MORE! FMG Publications Market Data SANTA’S SPECIAL “MAGNUM” “MAGNUM” METRIC METRIC GUNS Magazine 16-SHOT CHRISTMAS CHRISTMAS GIFT GIFT GUIDE GUIDE gunsmagazine.com FOXY WOODS ESCORT LEGACY LEGACY SPORT’S SPORT’S 20-GAUGE 20-GAUGE AUTO AUTO Audience: Handgun and long gun enthusiasts, including hunters, gun collectors, and competitive shooters. STRAIGHT-PULL SOLUTION ULTIMATE VERSATILITY Ayoob Files: kniFe Fight deFense POF POF R ReeV Volt olt .308 .308 Website Traffic: 123,000 visits 106,000 unique visits 697,000 Pageviews monthly. American Handgunner americanhandgunner.com Audience: Handgun enthusiasts, competitive shooters, collectors, hunters and hobbyists. Website Traffic: 90,000 visits 70,000 unique visits 520,000 Pageviews monthly. •• SWITCH-BARREL SWITCH-BARREL RIFLES RIFLES •• RUGER RUGER TAKEDOWN TAKEDOWN AR AR 5.56/.300 5.56/.300 BLACKOUT BLACKOUT DECEMBER 2015 ® wilson combat Special 9MM BBQstyle! 1911 Custom Luger Carbine WWII Hero Gets His 1911 Back! SixguNNER: DaN WESSON .357 Mag. wi \ n a kimber o crimsonmicr carr package y total ClOSE lOOk: value $1,259.91! lIGHTS & PERSONAl DEfENSE GLOCK 43: SLim iS in! Focus: OnLine: COmmander’s edge gunnysaCk: Bersa .380 aCP grunt’s gift guide Shooting Industry $5.95 OUTSIDE US $9.50 NOVEMBER/DECEMBER 2015 Hunting: dOuBLe-duty Handguns Youth Trap Leagues Loyal Employees & training: gun defense taCtiCs Signal Growth Go The Extra Mile 10 smaLL ® 26 Cause Campaign Benefits For You 28 WWW.AMERICANHANDGUNNER.COM THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955 SEPTEMBER 2015 www.shootingindustry.com HIGH-TECH SALES PITCH Audience: Store-front firearms retailers, law enforcement, sporting goods stores, chain stores as well as stores selling archery and other equipment allied to the shooting sports field. Website Traffic: 17,600 visits 13,000 unique visits 20,000 Pageviews monthly. INSIDE THIS ISSUE: Muzzleloading’s One-Shot Thrill www.shootingindustry.com We didn’t even consider an email blast in our advertising meetings and when we were contacted about it, we were a bit skeptical. We decided to give it a try and I am glad we did. The day the Blast was sent turned into a record sales day for our company! Our skepticism could have cost us thousands of dollars. The FMG Email Blast is by far the biggest bang for our advertising buck! IF YOU PLACE IT, THEY WILL CLICK! — Nate Johnson, N82 Tactical, Inc. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com QUICK HIT 1 HOME PAGE Video Sponsorship Package Boost your brand awareness and increase your online exposure by sponsoring FMG’s Quick Hit Videos. Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely Industry news. See how exclusive sponsorship can help you reach this growing market. Quick Hit Category Sponsorship includes: “Quick Hit videos sponsored by …” company name on home page "New & Trending: Quick Hit" banner 2 QUICK HIT CATEGORY Exclusive Category sponsorship on two FMG websites! Sponsor on both americanhandgunner.com, gunsmagazine.com 1 “Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" banner http://americanhandgunner.com/, http://gunsmagazine.com 2 Sponsor name/logo on banner across the Quick Hit Video category page. http://americanhandgunner.com/quick-hit-videos/, http://gunsmagazine.com 3 Sponsor name/logo on individual Quick Hit Video category page. http://americanhandgunner.com/custom-chopper-to-benefit-shooting-sports/ Sponsor listing on the FMGPubs YouTube channel Quick HIt Video playlist. Sponsor name/logo on Click Shots banner across the Quick Hit Video page linked below. 3 QUICK HIT VIDEO 3 month minimum: $4,000 For more information about the Quick Hit Video Sponsorship Package contact Tracy Moore at: email: tracy.moore@fmghq.com phone:888.651.7566 Or contact your FMG Publications advertising sales rep for full details on this unique opportunity. www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com “Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" banner. Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com tracy.moore@fmghq.com 888.651.7566 Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • tracy.moore@fmghq.com