Digital Publishing Innovation Summit

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Digital Publishing
Innovation Summit
October 19 & 20 2016 | London
Engage, Grow and Establish Your Audience with Content
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ABOUT THE EVENT
Overview
October 19 & 20, 2016
ExCel London , Royal Victoria Dock, 1 Western
Gateway, London E16 1XL
#DigiPub
Digital Publishing Innovation Summit
The main themes for this year's discussion are:
• Mobile and its effect on Publishing
• How the use of Social Media is changing the industry
• Anticipating growing demand for multi-platform consumption
• Results-driven content creation
The Digital Publishing Innovation Summit brings together the key
influencers from across the industry to share insights in an intimate,
discursive environment. Join the discussion and connect with the
senior executives driving the rapidly transforming digital landscape
further forward.
SPEAKERS AT A GLANCE
Speakers
Confirmed Speakers
Jeff Moriarty, Chief Digital & Product Officer, Johnston Press
Neil Hall, Head of Product, BBC Sport
Robert Mansfield, Head of Digital Content, Age UK
Toby Coffey, Head of Digital Development, National Theatre
Anthony Thornton, Head of Digital Content, British Film Institute
Sarah Ellis, Head of Digital Development, Royal Shakespeare Company
Shivvy Jervis, Head of Digital Content, Telefonica
Charles Bodsworth, Head of Digital Engagement, Imperial War Museum
Jim Foster, Head of ePublishing, Bauer Media
Martin Ashplant, Director, Digital, Metro
Matt Kibble, Head of Digital Publishing, Bloomsbury
Nick Coveney, Head of Digital and Social Media, Kings Road Publishing
Chei Amlani, Head of Digital Publishing, Telegraph Media Group
Alex White, Head of Digital Publishing, UK, BBC Worldwide
Jack Riley, Director, Commercial and Audience Development, The Huffington
Post
Laura Dewis, Deputy Director, Publishing, Office for National Statistics
Digital Expert, Industry Leaders, IE Digital - Expert
Brendan Wightman, Head of Digital Publishing, ELR, Cambridge University Press
Charles Yardley, Chief Operating Officer, City AM
Digital Panelists , Digital Panelists , Innovation Enterprise
I very much enjoyed being part of it
SPEAKERS IN DETAIL
Keynote Speakers
Shivvy Jervis
Chei Amlani
Martin Ashplant
Head of Digital Content
TELEFONICA
Head of Digital Publishing
TELEGRAPH MEDIA GROUP
Director, Digital
METRO
Non-branded, branded content
anyone?
The Rise of Newsroom Analytics
Why Metro is Focusing on Apps
In this presentation Shivvy Jervis will cover: Why it's a must-have for your brand to roll out
editorially-led video content How we manage to regularly track up 300K+ views
per episode How to infuse personality into your video series Value for the business - how this can generate
tangible leads The meaningful metrics you should be measuring What video length is most effective?
@shivvyjervis
VIEW ALL SPEAKERS
Chei will be sharing his experiences on how the
Telegraph Media Group are changing the way they
think about operating a newsroom.
Martin will be speaking about Metro’s suite of apps
and why the newspaper is targeting these as a way
of maximising user engagement and commercial
return.
SPEAKERS IN DETAIL
Keynote Speakers
VIEW ALL SPEAKERS
Jeff Moriarty
Neil Hall
Robert Mansfield
Chief Digital & Product Officer
JOHNSTON PRESS
Head of Product
BBC SPORT
Head of Digital Content
AGE UK
Transformational Drives in Digital
Publishing
The Race to Rio: Transforming
BBC Sport's Digital Service for
2016’s ‘Summer of Sport’
Why Everything You Know About
Older People's Digital Usage is
Wrong
Jeff will be sharing his invaluable experience as the
Chief Digital Officer for Johnston Press. @jeffmoriarty
A look at the strategies employed by BBC Sport to
evolve their online offering from a destination website
to a true multi-platform digital service ahead of the
Rio 2016 Olympics.
Forget Millennials: the 60+ market is who you really
need to understand and target. In this presentation,
you’ll learn (among other things):
What older people actually do online and how often
What their worries and main interests are
Core behaviours
Insights into their use of social media
Why you should test everything you produce with
older people
@robram
SPEAKERS IN DETAIL
Keynote Speakers
VIEW ALL SPEAKERS
Toby Coffey
Anthony Thornton
Sarah Ellis
Head of Digital Development
NATIONAL THEATRE
Head of Digital Content
BRITISH FILM INSTITUTE
Head of Digital Development
ROYAL SHAKESPEARE COMPANY
Developing the Digital Interface for
the National Theatre and its
Audience Interaction
8 1/2 Million Views and Counting:
Content Creation Decoded
Bridging the Physical and the
Digital: Creating New Meeting
Points for Culture
Toby Coffey is Head of Digital Development for the
National Theatre. His team is responsible for the
creative and technical development of the digital
interfaces between the NT and its audiences. He
focuses on developing forms of digital engagement
and interaction around the NT and its repertoire of
productions. Toby is currently leading the NT’s
Immersive Storytelling initiatives looking at the
application of 360 films, VR and installations in
compelling methods of storytelling.
@NationalTheatre
Anthony joined the BFI from Time Inc UK where he
built NME.COM into a music editorial behemoth (aka
Europe’s biggest music content site). He followed
that up by driving Marie Claire to the position of the
UK’s #1 upmarket women’s website. Anthony is a
multi-award-winning content and audience-growth
specialist. He will be disclosing secrets and sharing
insights on how to grow, reach and retain users.
@bfi
Sarah's work at the RSC has involved working with
some of the most innovative digital media companies
to deliver interactive experiences, bringing classic
works of literature to life in new ways for all
attendees, young and old alike.
@TheRSC
SPEAKERS IN DETAIL
Keynote Speakers
VIEW ALL SPEAKERS
Charles Bodsworth
Matt Kibble
Nick Coveney
Head of Digital Engagement
IMPERIAL WAR MUSEUM
Head of Digital Publishing
BLOOMSBURY
Head of Digital and Social Media
KINGS ROAD PUBLISHING
We're All Publishers Now: Helping
an Organisation Think Like a
Digital Publisher
Connecting Academic Researchers
with Specialist Content
Capturing Cool and Adaptive
Growth – Blink Publishing’s
Iterative Approach to Digital
Publishing
Charles will be speaking about how he has managed
to digitally revolutionise the engagement of the public
with the Imperial War Museum.
@charliebods
Existing digital platforms and library systems have
long been focused on delivering journal articles,
primarily in STM subjects, meaning that the types of
content formats that we publish have been left behind
in the move to digital. The content doesn’t fit the
journal mould, and so remains difficult for academic
researchers and students to discover and connect
with.
I will explore the ways in which our suite of subjectfocused digital platforms will connect specialist users
with essential content through a combination of
methods. @doctorkibble
Nick will be sharing some his experiences of rapidly
growing Kings Road Publishing’s digital portfolio,
including its bestselling mobile apps by YouTuber
Alfie Deyes.
Kings Road Publishing is a division of the Bonnier
Publishing Group. @nmjcoveney
SPEAKERS IN DETAIL
Keynote Speakers
VIEW ALL SPEAKERS
Laura Dewis
Alex White
Hristo Guertchev
Head of Digital Publishing, UK
BBC WORLDWIDE
Head of Product
CNN INTERNATIONAL
Deputy Director, Publishing
OFFICE FOR NATIONAL
STATISTICS
Beyond Display: Aligning the
Needs of Your Audience and
Advertisers
The Great Convergence:
Journeying Towards Becoming a
Multi-Platform Organisation
Making Data Accessible: Building
Trust with Users
The dramatic shift towards mobile content
consumption demands a rethink of how we engage
with our users. Screen size limitations and the rise of
ad blocking create significant challenges for
businesses that rely on digital advertising. Alex White
shares how BBC Good Food and Top Gear are
adapting their advertising strategies, and building a
sustainable digital business for the future.
@BBCWPress
This session will look at the strategies employed by
CNN to amplify its reach on new platforms, and the
ways in which the lessons learnt through this process
have been used by CNN’s digital affiliates to do the
same in their local markets.
The Digital Publishing Division of the ONS set out to
change Parliamentary findings that claimed figures
were: 'hard to find and confusingly presented' in
order to build trust with its users. The Office for
National Statistics recently launched a new website
built on the contributions of over 2000 individuals and
80 organisations. @lauradee
SPEAKERS IN DETAIL
Keynote Speakers
Luke Lewis
Head of European Growth/Founding
Editor BuzzFeed UK
BUZZFEED
With almost a decade of experience in the publishing
industry, Luke is the Head of European Growth for
BuzzFeed. The first employee for the company
outside of the US, he will be sharing his insight into
how the company grew and how it looks to do so in
the future. @lukelewis
VIEW ALL SPEAKERS
Brendan Wightman
Richard Evans
Head of Digital Publishing, ELR
CAMBRIDGE UNIVERSITY PRESS
Head of Social Media and Audience
Development
SKY NEWS
Mobile in Education: Challenges
and Opportunities
Live Video on Social Platforms
Brendan will be discussing the ways in which
Cambridge University Press are hoping to
revolutionise learning methods and the challenges
this presents in the classroom.
Sky News’ social content currently reaches more
than 100 million people each month, gaining more
than 150 million video views on the various social
platforms. @RichEvans
SPEAKERS IN DETAIL
Keynote Speakers
VIEW ALL SPEAKERS
Timothy Webb
Ela Osterberger
International Vice President
TIME OUT
Head of Audience Data and Insight
THE GUARDIAN
Content the World Over: Common
Global Trends in Digital Publishing
How to Truly Measure Your Digital
Success in Content Production
Tim will be discussing Time Out's International
observations, using their growing portfolio to provide
case studies on the patterns that are occurring within
digital publishing. @timeout
Ela will be sharing her insights on how The Guardian
has used data and audience insight to curate their
content for an online audience. @guardian
SPEAKERS IN DETAIL
Speakers
Jim Foster
Head of ePublishing
BAUER MEDIA
VIEW FULL ABSTRACTS
Jack Riley
Director, Commercial and Audience
Development
THE HUFFINGTON POST
Digital Expert
Industry Leaders
IE DIGITAL - EXPERT
PANEL: Effective Diversification of
Digital Publishing Revenue Streams
Jim is head of Bauer's digital magazine strategy on
tablets and smartphones across the entire UK
portfolio of 48 titles, including both Lifestyle and
Specialist divisions. Top titles include Empire, Grazia,
CAR, MCN, Closer, Heat.
With end to end responsibility from audience to
commercial strategy, Jack's role is to build audiences
and increase engagement through to driving the
commercial strategy relating to the Huffington Post
UK.
A panel that will discuss the effectiveness of the
diversification of revenue streams in digital publishing
and how these mediums are likely to develop in the
future, featuring speakers from Bauer Media and The
Huffington Post.
Charles Yardley
Digital Panelists
Allyson Barr
Chief Operating Officer
CITY AM
Digital Panelists
INNOVATION ENTERPRISE
VP, Marketing
CROWDYNEWS
PANEL: How the Digital User is
Actively Effecting Change in
Publishing
Charles was recently appointed the COO of CityA.M.
He is a publisher with over 17 years’ experience
driving advertising sales globally and specialises in
developing strategy, product propositions and multi
platform marketing solutions.
The Telegraph's Chei Amlani and City AM's Charles
Yardley join together on a panel to look at how the
activities of users are playing a huge role in reestablishing the priorities of digital publishers across
the industry.
Allyson Barr is an experienced end-to-end product
management and marketing executive, with more
than 15 years experience in the technology industry
in North America and internationally. She previously
led the global demand generation team at LogMeIn. SPEAKERS IN DETAIL
Speakers
VIEW FULL ABSTRACTS
Keith Walker
Pete Picton
Director, Digital Innovation
TIME INC.
Editorial Director
TRINITY MIRROR PLC
Responsible for Time Inc's millennial-focused
websites, Keith works with the teams growing Now,
Look and NME. He also manages their new product
development lab, video team and is charged with
diversifying revenues on their digital properties.
Pete has held multiple editorial positions at
established newspapers and magazines including
MailOnline and The Sun. He is currently the Editorial
Director for The Daily Mirror.
SCHEDULE AT A GLANCE
Schedule
Day 2
Day 1
Key
07:30 Registration and Light Breakfast
07:30 Registration and Light Breakfast
CHECK IN
08:50 Chairperson Overview
08:50 Chairperson Overview
KEYNOTE
An opportunity to check yourself into the event and meet
other leaders in your industry ahead of the day
Listen to actionable case studies largely brought to you by
Fortune 500 companies
09:00 Keynote
09:00 Keynote
SESSION
Listen to actionable case studies largely brought to you by
Fortune 500 companies
10:30 Coffee Break - Exhibition Area
10:30 Coffee Break - Exhibition Area
COFFEE BREAK & LUNCH
11:00 Session
11:00 Session
A chance to sit down, network and connect with decision
makers within the industry
NETWORKING DRINKS
12:30 Lunch
12:30 Lunch
13:30 Session
13:30 Session
15:30 Coffee Break - Exhibition Area
16:00 Session
17:00 Networking Drinks - Exhibition Area
A more relaxed environment in which to engage with all
attendees and gain valuable connections
Congratulations on running an excellent
event
SPONSORS AND PARTNERS
Sponsors
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
For sponsorship & partnership opportunities contact me
nmeyer@theiegroup.com
+1 415 240 4725 +44 207 193 0374
REQUEST TO SPONSOR
SPONSORS AND PARTNERS
Sponsors
Previous Silver Sponsor
Media Partner
Media Partner
Media Partner
Media Partner
Media Partner
For sponsorship & partnership opportunities contact me
nmeyer@theiegroup.com
+1 415 240 4725 +44 207 193 0374
REQUEST TO SPONSOR
SPONSORS AND PARTNERS
Sponsors
Media Partner
Featured Start-Up
For sponsorship & partnership opportunities contact me
nmeyer@theiegroup.com
+1 415 240 4725 +44 207 193 0374
REQUEST TO SPONSOR
WHO ATTENDS OUR EVENTS
Who Attends
TICKETS AND PRICING OPTIONS
Tickets
Buy a group of at least 3 passes to receive up to 25% off
Interested in attending? Register online or contact Sam Cole
scole@theiegroup.com
+1 415 952 9287 +44 20 386 83214
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*Recordings and presentations available subject to speakers consent.
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