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Diapositive 1
INTERNATIONAL RALLYe RAID iN AFRIca « on Thierry Sabine ‘s footsteps… » 5 th Edition from 27 Decembre 2012 to 9 January 2013 CONCEPT : AN AFRICAN EVENT THE AFRICA ECO RACE® provides a response to strategic needs on the African continent, namely tourism, the economy and long-term development. Both partners and active participants, Morocco, Mauritania and Senegal are the three countries that the event will cross. THE AFRICA ECO RACE® was created with the support of the international car and bike Sporting Federations, and in partnership with the African authorities : THE AFRICA ECO RACE® is a return to the initial values of the Rally Raids, namely a wish for simplicity, conviviality and authenticity, in a race where human and sporting values are more important than superficialities. © Déserts Aventures 2011 2 « AFRICA ECO RACE » SPIRIT THE AFRICA ECO RACE® offers its competitors closer proximity and a real spirit of mutual aid. The challenging terrain, difficulties and solitude become a catalyst for adrenaline. THE AFRICA ECO RACE® is open to cars, SSV, bikes (-450cc and +450cc), quads and trucks. The event is entered on the international calendars of both the F.I.A and the F.I.M, guaranteeing the application of the regulations. The bivouacs are chosen in agreement with the partner countries, and are located in the middle of the countryside, far from the flight paths, in an ‘authentic’ environment where the ‘eco-responsibility’ of the competitors and the organisation will be put into practice. On a sporting level, each entrant will be able to push themselves and go to the limits of the own adventure, regardless of their vehicle and their experience. Organizer’s wish is to see all competitors arriving in Dakar, mutual aid is “Master Word” on the bivouac! © Déserts Aventures 2011 3 DESERTS AVENTURES The Company: O.C.T. (mother company) Déserts- Aventures General Agent for O.C.T in France, based near Paris: 22-23 Quai Carnot 92 210 Saint-Cloud © Déserts Aventures 2011 4 ORGANISATION - AFRICA ECO RACE General Director: Jean Louis DRONNE Sporting Director: René METGE © Déserts Aventures 2011 5 MEDIA COVERAGE - AFRICA ECO RACE TV COVERAGE: Deserts Aventures is the unique producer of all the images of the Africa Eco Race. A production team (25 people) was in charged of the recording of the images of the race (track and helicopter), editing and broadcasting. During the race, 3 different options are available for the daily broadcasting: • Option 1: News access. Footage broadcasted to all the TV channels (highlights of the race) • Option 2: 13 minutes footage • Option 3: 26 minutes footage © Déserts Aventures 2011 6 MEDIA COVERAGE - AFRICA ECO RACE PRESS RELEASES DISTRIBUTION: Daily releases (French, English and Spanish) was distributed to the press database (worldwide) and uploaded on the Africa Eco Race website: www.africarace.com HIGH DEFINITION PICTURES: High definition pictures are available for the press (copyright free). These pictures could be downloaded on the Africa Eco Race website. www.africarace.com MEDIA CENTER: On spot: Internet high speed access (Wi-Fi) for journalists and photographers. The Media Center is available on each bivouac. © Déserts Aventures 2011 7 BIVOUACS - AFRICA ECO RACE • Far away from the airfields, the bivouacs of the Africa Eco Race are settled on nice spots, in the middle of a wild Nature. • These traditional bivouacs, typically “African” offer a quality catering , a warm atmosphere and conviviality. • Priority is given to competitors and service teams. • Based on cultural exchanges, passion, conviviality and sharing with the inhabitants of the countries it crosses, AFRICA ECO RACE is a race unlike the others… © Déserts Aventures 2011 8 AN « ECO-RESPONSIBLE » ORGANISATION The AFRICA ECO RACE® has clearly indicated its wish to contribute to the long-term development by integrating eco-responsible behaviour into the daily organisation of the race, but also through long-term projects. The emphasis will be placed on the individual, daily conscientiousness concerning eco-responsibility. Both the entrants and the organisation will take care to leave no harmful traces of their passage through the countries. A number of projects will aim to make long-term use of renewable resources, in order to make a long-term contribution to the lives of the inhabitants in the most remote areas of the various countries that the race will cross. These actions will be both tangible and long-lasting. The emphasis is on the local economy, by using local service providers. In the same way, the route is defined in close collaboration with the authorities of the countries crossed, in order to avoid zones which need protecting, such as national parks… Another example is the number of organisation vehicles which are equiped by solar panel in order to use the solar energy for realizing their mission without using a classic generator. © Déserts Aventures 2011 9 LEGENDARY AFRICA Africa Eco Race offer a route across Africa, characterised by simplicity, conviviality and authenticity, that all competitors really appreciated. A multi-faceted race, over a new route, has been drawn up by the Sporting Director, René Metge, African lover and expert. Starting in Europe (Marseille in 2009, Portimao in 2010 and Chateau de Lastours in 2011), and finishing in the Capital City of Senegal, via Morocco and Mauritania, the equation is simple for a journey through the most fascinating desert of them all, the Sahara. “ The first edition of the AFRICA RACE captured the imagination due to stages that were almost brand-new. The 2010, 2011 editions has remained the same general feeling : discover new landscapes to admire and new challenges to overcome. Navigation has regained its rightful place and its importance, in order to highlight the aptitudes of all concerned.” By the end of the adventure, Africa will have given few its greatest treasures. Breath-taking landscapes and the opportunity to meet the people. Something that cannot fail to touch hearts and minds… And as tradition dictates, the arrival on the shores of Lac Rose in Dakar! © Déserts Aventures 2011 10 SUSTAINABLE PROJECTS One exemple : "Planting a million trees over 2000 hectares around the city of Nouakchott." This is the challenge that wants to meet the Mauritanian capital by 2015. Objective: to prevent the advance of sand dunes and marine incursions. "2000 hectares in four years, 500 hectares per year".. In 2011, Africa Eco Race will participate in the implementation of trees in the Mauritanian capital. Thousands of Eucalyptus Avenue Gamal Abdel Nasser to the beach and to the port will be planted to replace trees uprooted in the renovation. www.cridem.org © Déserts Aventures 2011 11 THE projects humanitarian One exemple : Africa Eco Race Mecene of "The Khaïma des Petits" "Nadia Loth has decided to open this NGO for 62 children, their creating a small world to them, to help them grow up in a healthy environment rich in color." When we pass the threshold of the door of the "small Khaïma" in Nouakchott, it is the smile that tape us in full in the eyes, both are cute to see in their uniforms, the boys in blue, girls pink. " www.cridem.org © Déserts Aventures 2011 12 INTERNATIONAL MEDIA COVERAGE: TV BROADCASTING 2009 Partnership with IEC in Sports, European TV rights broadcaster. Broadcasting of the event to 195 countries worldwide. 198h30 of broadcasting worldwide: • Daily report 26’ • 2’ daily news access , broadcasted worldwide Country DBroadcaster Duration Viewers Sweden ViaSat 19h30 400 000 Norway ViaSat 19h30 300 000 Denmark TV2 Sport 19h30 400 000 Lithuania LTV 19h30 180 000 Russia Autoplus 19h30 200 000 Ukrain 1 Automotive 19h30 800 000 Greece Supersport 19h30 250 000 Albania Supersport 19h30 100 000 Portugal Sport TV 19h30 400 000 Morocco 2M 3h30 24 800 000 France Sport+ 13h 4 400 000 France Orange TV 4h30 1 600 000 Europe Eurovision 1h All subscriber channel Asia, North and South America Eurovision 1h Total © Déserts Aventures 2011 Exchange 198h30 13 INTERNATIONAL MEDIA COVERAGE: INTERNET 2009 • Videos AFRICA RACE® on Daily Motion : => 1 110 000 visitors /12th February 2009 • Videos AFRICA RACE® : other websites (Youtube, Metacafe, Grind.tv, africaracevideo.com, etc...): => More than 100 000 visitors 12th February 2009 © Déserts Aventures 14 INTERNATIONAL MEDIA COVERAGE Press Articles List: Le Parisien – 26 décembre 2008 La Nouvelle République du Centre – 26 décembre 2008 La Voix du Nord – 28 décembre 2008 Ouest France – 29 décembre 2008 Le Réveil du Midi – 29 décembre 2008 La Nouvelle République du Centre – 29 décembre 2008 www.leconomiste.com – 29 décembre 2008 Var Matin – 30 décembre 2008 Nice Matin – 30 décembre 2008 Enduro Magazine – 30 décembre 2008 L’Echo La Marseillaise – 2 janvier 2009 Fontenay notre ville – 2 janvier 2009 La Liberté de l’Est – 3 janvier 2009 L’Eveil de la Haute Loire – 3 janvier 2009 Nord Littoral – 3 janvier 2009 Top Gear – janvier 2009 Le Journal de Gien – 3 janvier 2009 La Croix – 3 janvier 2009 Nice Matin – 4 janvier 2009 La Nouvelle République du Centre – 4 janvier 2009 Var Matin – 4 janvier 2009 Le Progrès – 4 janvier 2009 Le Ravi – 5 janvier 2009 Le 10 Sport – 5 janvier 2009 www.nordeclair.fr – 5 janvier 2009 www.lanouvellerepublique.fr – 5 janvier 2009 www.leparisien.fr – 5 janvier 2009 www.rfi.fr – 5 janvier 2009 www.telesatellite.com – 5 janvier 2009 www.motoplanete.com – 5 janvier 2009 www.lesoir.be – 5 janvier 2009 www.dhnet.com – 5 janvier 2009 Nice Matin – 6 janvier 2009 20 Minutes – 6 janvier 2009 www.lequipeauto.fr – 6 janvier 2009 www.lalibre.be – 6 janvier 2009 www.dna.fr – 6 janvier 2009 www.dhnet.be – 6 janvier 2009 www.sport.be – 6 janvier 2009 www.motoplanete.com – 6 janvier 2009 www.leconomiste.com – 6 janvier 2009 www.gentlemandrivers.mag – 6 janvier 2009 www.leprogres.fr – 6 janvier 2009 www.lanouvellegazette.be – 6 janvier 2009 www.ausenegal.com – 6 janvier 2009 www.sport.be – 6 janvier 2009 www.lesoir.be – 6 janvier 2009 Var Matin – 7 janvier 2009 Auto Hebdo – 7 janvier 2009 www.lesoir.be – 7 janvier 2009 www.lacroix.com – 7 janvier 2009 www.dhnet.be – 7 janvier 2009 Génération 4x4 – 8 janvier 2009 L’Echo du Berry – 8 janvier 2009 Action 4x4 – 9 janvier 2009 Moto Revue – 9 janvier 2009 Moto Journal – 9 janvier 2009 Compte Tours – 9 janvier 2009 Les Routiers – 9 janvier 2009 www.afrik.com – 9 janvier 2009 www.lequipeauto.fr – 9 janvier 2009 +loin – 10 janvier 2009 L’Equipe Magazine – 10 janvier 2009 www.autonews.fr – 10 janvier 2009 www.sport.be – 10 janvier 2009 www.motoplanete.com – 10 janvier 2009 La Dépêche du Midi – 12 janvier 2009 Le Journal de Saone et Loire – 12 janvier 2009 Agence France Presse – 12 janvier 2009 Land – 12 janvier 2009 La Dépêche de Tahiti – 13 janvier 2009 www.sport.be – 13 janvier 2009 www.cridem.org – 13 janvier 2009 La dépêche de Tahiti – 14 janvier 2009 L’Equipe – 14 janvier 2009 Auto Hebdo – 14 janvier 2009 www.ausenegal.com – 14 janvier 2009 www.ladepeche.fr – 14 janvier 2009 www.french.peopledaily.com – 14 janvier 2009 www.news.caradisiac.com – 14 janvier 2009 www.lesoleil.sn – 14 janvier 2009 www.motonet.com – 14 janvier 2009 www.motoplanete.com – 14 janvier 2009 www.cridem.org – 14 janvier 2009 © Déserts Aventures 2011 Magharebia – 14 janvier 2009 Ouest France – 15 janvier 2009 www.auto123.com – 15 janvier 2009 www.sport.be – 15 janvier 2009 www.lesoleil.sn – 15 janvier 2009 www.motoverte.com – 15 janvier 2009 www.cridem.org – 15 janvier 2009 Le Journal de Gien – 16 janvier 2009 Moto Revue – 16 janvier 2009 Le Réveil de Berck – 16 janvier 2009 Ouest France – 16 janvier 2009 www.cridem.org – 16 janvier 2009 France Soir – 17 janvier 2009 www.moto.caradisiac.com – 17 janvier 2009 www.lesoleil.sn – 17 janvier 2009 fr.allafrica.com – 17 janvier 2009 L’Equipe – 19 janvier 2009 Le Quotidien de la Réunion – 20 janvier 2009 Moto Verte – 20 janvier 2009 www.cridem.org – 21 janvier 2009 Moto Revue – 23 janvier 2009 Auto Verte – 23 janvier 2009 Action 4x4 – 23 janvier 2009 L’Echo du Berry – 23 janvier 2009 La Charente Libre – 26 janvier 2009 4x4 magazine – 30 janvier 2009 MotoCross Italia – février 2009 Echappement – 3 février 2009 Var Matin – 3 février 2009 Nice Matin – 3 février 2009 www.cridem.org – 3 février 2009 La Nouvelle République – 4 février 2009 L’Equipe – 5 février 2009 Agence France Presse Mondiale – 5 février 2009 La Dépêche du Midi – 5 février 2009 Moto Crampons – 5 février 2009 Auto 4x4 aventura – février 2009 www.cridem.org – 5 février 2009 www.tv5.org – 6 février 2009 www.sport.fr – 6 février 2009 www.izf.net – 6 février 2009 Vosges Matin – 9 février 2009 www.moto.it – 12 février 2009 Auto Verte – Mars 2009 15 PRESS MEDIA COVERAGE 2009 © Déserts Aventures 2011 16 –TV COVERAGE 2010 FRANCE DIRECT 8 (Free Chanel) Daily coverage Prime Time - 3’ at 19h53 Weekly coverage : 2 X 25 ‘ - Magazine After the race : 52’ SPORT + Daily coverage : 26’ After the race : 52’ EUROPE PORTUGAL : SIC / RTP ESPAGNE: ANTENNA 3 ITALIE: RAI POLOGNE: POLSAT BENELUX: RTL Daily Program : 3’ Weekly Program: Magazine 26’ After the race : 52’ © Déserts Aventures 2011 17 INTERNATIONAL MEDIA COVERAGE: TV BROADCASTING 2010 More than 20 millions viewers… Distribution of 2010 images(IEC in SPORTS) in 208 countries worldwide. Broadcasting evaluation in January 2010. Global valorisation on-going. 170 hours of diffusion in the world with: • • • A daily 13’ report covered in 30 countries A 52’ final magazine broadcasted in 34 countries A 4’ daily news access broadcasted worldwide BELGIUM BELGIUM BELRAUS DENMARK ESTONIA France France HUNGARY HUNGARY ITALY KAZAKHSTAN LITHUANIA LATVIA MOLDAVIA MOROCCO POLAND Portugal Portugal RUSSIA SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN TUNISIA UKRAINE EUROPA WORLD © Déserts Aventures 2011 RTL CLUB EXQI TV TVR 1 TV2 SPORT TVN DIRECT 8 SPORT + SPORT 1 TV DUNA TV MOTO TV SKY CNL TV LTV VIA SAT TVM 2M POLSAT TV SIC SPORT TV AUTOPLUS CANAL SUR IB 3 TVP CANARIA ETB TV GALICIA TV VALENCIANA TV CATALUNYA TV7 FIRST AUTOMOTIVE CHANNEL UER EURVISION UER EUROVISION 18 INTERNATIONAL MEDIA COVERAGE INTERNET 2010 Adevarul.ro ADN.es Africa Today Afrik.com Agencia Europa Press AllAfrica.com (FR) Allesvan.nl: Valkenswaard AS.com Auhourd'hui le Maroc Ausenegal.com Auto Hoje Auto Motor Auto Portal Auto123.com AUTOhebdo Autohoje Autonews.fr Autopilot - Журнал "Автопилот" Autosport Autosportnieuws.be Barlavento Online Bienpublic.com Charente Libre ComunicateMedia.ro Dailymotion (fr) DelF1 Autosports Desporto 24 dhnet.be Diário de Notícias Diáriodigital Dna.fr El Periódico Mediterraneo Eprop.co.za Eurotransporte Excite Espana Expresso Financial Times Deutschland Flash-transport FOCUS Online FOK Frontpage Foz Motor French.peopledaily.com Global Times Globedia Bolivia Globedia Santander HispaVista Infordesporto Infox.ru Jornal Expresso Jurídico Brasil © Déserts Aventures 2011 La Informacion Lacroix.com Ladepeche.fr Lalibre.be Lanouvellegazette.be Lanouvellerepublique.fr Leconomiste.com Leparisien.fr Leprogres.fr Lesoir.be Lesoleil.sn Lindependant.com Lusomotores Mais TT Marathonrally.com Menorca.info Moto Caradisiac Moto.it Motociclismo Motonet.com Motoplanete Motor Motores Magazine Motorline Motorsport.ee 19 INTERNATIONAL MEDIA COVERAGE INTERNET 2010 +loin 20 Minutes Action 4x4 Agence France Presse Auto 4x4 aventura (Portugal) Auto Hoje Auto Hebdo Auto Verte 4x4 Magazine Auto Verde (Espagne) Autosport (UK) Echappement Enduro Magazine France Soir Génération 4x4 L’Echo du Berry L’Echo La Marseillaise L’Equipe L’Eveil de la Haute Loire La Charente Libre La Croix La Dépêche de Tahiti La Dépêche du Midi La Dernière Heure (Belgique) La Liberté de l’Est La Marseillaise La Nouvelle République La Nouvelle République du Centre La République des Pyrénées La Voix du Nord Le Journal de Gien Le Journal de Saone et Loire Le Matin (Maroc) Le Parisien Le Progrès Le Quotidien de la Réunion Le Réveil de Berck Le Réveil du Midi Les Routiers Le Soleil (Sénégal) Magharebia (Maroc) Moto Crampons Moto Journal Moto Revue © Déserts Aventures 2011 Moto Verte MotoCross Italia (Italie) Nice Matin Nord Littoral Ouest France Todo o Terreano (Portugal) Top Gear (UK) Tout Terrain Magazine Var Matin Vosges Matin VSD … 20 PRESS 2010 PORTUGAL FRANCE HONGRIE ESPAGNE FRANCE ALLEMAGNE POLOGNE BELGIQUE © Déserts Aventures 2011 21 INTERNATIONAL MEDIA COVERAGE: TV BROADCASTING 2011 More than 20 millions viewers… Distribution of 2011 images (IEC in SPORTS and EBU) in 214 countries worldwide. 175 hours of diffusion in the world with: A daily 13’ report covered in 34 countries A 52’ final magazine broadcasted in 41 countries 8 hours of specific broadcasting in 11 countries A 4’ daily news access broadcasted worldwide BELGIUM BELGIUM BELRAUS DENMARK ESTONIA France France HUNGARY HUNGARY ITALY KAZAKHSTAN LITHUANIA LATVIA MOLDAVIA MOROCCO POLAND Portugal Portugal RUSSIA SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN TUNISIA UKRAINE EUROPA WORLD © Déserts Aventures 2011 RTL CLUB EXQI TV TVR 1 TV2 SPORT TVN DIRECT 8 SPORT + SPORT 1 TV DUNA TV MOTO TV SKY CNL TV LTV VIA SAT TVM 2M POLSAT TV SIC SPORT TV AUTOPLUS CANAL SUR IB 3 TVP CANARIA ETB TV GALICIA TV VALENCIANA TV CATALUNYA TV7 FIRST AUTOMOTIVE CHANNEL UER EURVISION UER EUROVISION 22 PRESS 2011 FRANCE ALLEMAGNE TAIWAN FRANCE 23 MAIN 2012 TV BROADCASTING FRANCE SPORT + MEN’S UP Daily coverage - 13’ Weekly coverage : 26’ - Magazine After the race : 52’ Videos on demand on www.canalplus.fr Daily coverage - 5’ EUROPE PORTUGAL : SIC / RTP SPAIN : TELE 5 CZECH REP. : SPORT 5/CT4 SPORT BENELUX: RTL © Déserts Aventures 2012 Daily coverage : 3’ Weekly coverage: 26’ - Magazine After the race: 52’ 24 MAIN 2012 TV BROADCASTING WORLD FRANCE 24 Daily coverage - 9’ After the race - 26’ Coverage in more than 100 countries in french, english and arabic EBU Daily coverage in more than 70 countries – 3’ AFR MAG Highlights report in 12 countries – 52’ MAROC : 2M /ARRYADIA Daily coverage - 3’ © Déserts Aventures 2012 25 AN INTERNATIONAL MEDIA COVERAGE 2012 TV BROADCASTING MILLIONS OF VIEWERS… Distribution of images by the European Broadcasting Union (EBU), premier distributor of sports and news content for the world’s top broadcast and media plateforms, in : 192 countries worldwide. 420 hours covered in the world including : A daily 13’ report covered in 42 pays. A daily 9’ highlights report broadcasted in more than 100 countries. A 52’ final magazine covered in 43 pays. 8 hours of specific broadcasting in 11 countries. A 3’daily news access broadcasted worldwide. © Déserts Aventures 2012 AUSTRIA BELGIUM BELGIUM BELARUS CZECH REPUBLIC CZECH REPUBLIC DENMARK ESTONIA FRANCE FRANCE GERMANY HUNGARY HUNGARY ITALY ITALY KAZAKHSTAN LITHUANIA LATVIA MOLDAVIA MOROCCO MOROCCO NETHERLAND NORWAY POLAND PORTUGAL PORTUGAL ROMANIA RUSSIA SENEGAL SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN SPAIN SWITZERLAND TUNISIA UK UKRAINE EUROPA WORLD WORLD WORLD WORLD … ORT RTL CLUB EXQI TV TVR 1 SPORT 5 CT4 SPORT TV2 SPORT TVN MEN’S UP SPORT + DSF SPORT SPORT 1 TV DUNA TV MOTO TV SKY NUVOLARI CNL TV LTV VIA SAT TVM 2M ARRYADIA RTL TV2 SPORT POLSAT TV SIC SPORT TV TV SPORT AUTOPLUS RTS TELE 5 CANAL SUR IB 3 TVP CANARIA ETB TV GALICIA TV VALENCIANA TV CATALUNYA TSR TV7 SKY SPORTS FIRST AUTO.CHANNEL EBU EUROVISION EBU EUROVISION TV5 EURONEWS FRANCE 24 … 26 ADVERTIZING All competitors (organisation, race, service, raid, press, medical, helicopter, VIP etc..) must have 5 or 6 plates with events sponsors on all vehicles 1 2 3 4 A 25 cm long strip at each side of the windscreen, COMPULSORY 10 cm height 2 rally plates 43 x 21.5 cm at the front and rear of the vehicle, COMPULSORY 3 plates for race number 50 x 47 cm COMPULSORY 2 advertising plates 50 x 52 cm 2 panels for the organizer’s advertisements: 50x52 cm may be re-purchased © Déserts Aventures 2011 27 ADVERTIZING © Déserts Aventures 2011 28 ADVERTIZING © Déserts Aventures 2011 29 CONTACT DESERTS AVENTURES - AFRICA ECO RACE 22-23 Quai Carnot 92 210 Saint-Cloud France Tel : +33 (0)1 49 11 32 07 Fax : +33 (0)1 49 11 32 60 www.africarace.com Informations générales: info@africarace.com Concurrents: concurrents@africarace.com Presse: presse@africarace.com © Déserts Aventures 2011 30