our 2014 Media Kit here.

LET’S GET DIRTY!
CHECK OUT TH
CYCLETRADER.C E
OM
RACING TEAM!
DETAILS ON PA
GE 7
Crank Up The Throttle
Are you ready to speed past your competition?
At CycleTrader.com our goal is to be your ultimate online destination for buying and
selling new and used motorcycles + parts and accessories. Our site reaches over
2,000,000 powersports enthusiasts every month and will put your brand in front of
our nationwide community of motorcyclists searching for their next great ride.
REASONS TO RIDE WITH US
• Over 280,000 new & used
motorcycles, ATVs, PWCs,
snowmobiles and trailers — the
largest inventory of powersports
vehicles on the web.
• CycleTrader.com is both local and
nationwide, sending targeted leads
to dealerships while providing
powersports consumers with a
much wider array of vehicles to
choose from than our competitors.
• CycleTrader.com is an authorized
co-op partner with top OEMs,
resulting in better ad exposure
at a lower cost for our dealers
who participate.
Follow Us! #CycleTrader247365
Our website is available on multiple devices
APP
MOBILE
TABLET
DESKTOP
Our Crew Rolls Deep
Join the largest motorcycle club on the planet,
2,000,000 riders and counting.
Our websites reach millions of powersports enthusiasts on the road to finding their next
ride. Our visibility on the top search engines, social networks, and local search sites is
unmatched by anyone else in the powersports industry. We also have a series of
marketing tools to rev up your inventory leads and branding efforts.
PEAK MONTHLY STATS
CycleTrader.com
ATV Trader Online
PWC Trader Online
Snowmobile Trader Online
Visitors
2 Million
444,000
102,000
125,000
Pageviews
26 Million
2.9 Million
639,000
1 Million
SOCIAL STATS
• On track to have 150,000+ Facebook fans within the first
six months of 2014
• Twitter followers continues to grow an
average of 23% every quarter
eNEWSLETTER
• Email list is over 157,000 riders strong
TRAFFIC
BY DEVICE
TABLET
15%
MOBILE
31%
DESKTOP
& LAPTOP
54%
KILLER ONLINE
PRESENCE
Profiles = Profit
GENDER
Do You Know Your Audience?
Buying power is in the consumer profile.
Knowing your audience is the key to successful product marketing
and our target audience is your dream demographic.
• The average visitor to
CycleTrader.com is a male
between the ages of 25 and 54.
FEMALE
18.3%
AGE
35-44
13.40%
45-54
60.20%
HOUSEHOLD
SIZE
• Annual income over $60,000.
• Over 40% of our visitors are
from one to two person
households.
INCOME
5 PERSON
21%
4 PERSON
18.5%
<$25k
12.8%
$100k +
26.0%
• CycleTrader.com visitors are
also 15% more likely to live in
a child-free household than
the average internet user.
MALE
81.7%
65+
8.30% under 24
13.1%
55-64
15.6%
24-34
19.4%
$75k-$100k
20.4%
$25k-$40k
8.1%
1 PERSON
13.2%
2 PERSON
28.2%
3 PERSON
19.1%
$40k-$60k
22.0%
$60k-$75k
10.6%
Source: comScore, January 2014
CYCLE TRADER PLATINUM PARTNERSHIPS
MARKETING SUPPORT
Dealer Newsletter
The CycleTrader.com Accelerator dealer
newsletter is sent to dealers across the nation
with tips for effective marketing. Advertisers
can target dealers with ad placements and
advertorials.
Rev up your sales & marketing and supercharge your bottom line.
CycleTrader.com understands that you want to separate yourself from the
competition and generate more revenue. We’ll work with you to create unique and
effective local, state, and national campaigns to successfully pitch your brand to our
visitors in order to help you achieve your sales and marketing goals.
Webinars
In partnership with Dominion Powersports
Solutions, CycleTrader.com co-sponsors
informative monthly webinars for dealers.
These webinars address common concerns
among dealers.
ADVERTISING SOLUTIONS
• Web Banner Advertising
Get valuable ad placements on our desktop, mobile and tablet websites through our geo-targeted
offerings. You can advertise at the national, state and local level to outsmart your competition.
BANNER AD
• Social Media (Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube and Instagram)
Reach up to 125,000 active riders and enthusiasts through our social media pages. Share and
promote your content via our social media channels and reach thousands of potential customers.
• Consumer Let’s Roll eNewsletter
CycleTrader.com’s Let’s Roll eNewsletter reaches more than 157,000 subscribers across the
United States. The eNewsletter features articles, travel tips, new dealers and vehicles. The
eNewsletter offers multiple ad placements and advertorials.
BANNER AD
SOCIAL MEDIA
• Blog Content
Feature your company’s products and services in blog articles. Link to your corporate website
or link articles to e-commerce websites. Articles appear in top search results by Google,
Yahoo! and Bing.
• Custom Emails
Advertisers can send exclusive email campaigns to CycleTrader.com subscribers through
eBlasts. With a limited amount of advertisers each month, your brand will be the sole focus
of each eBlast.
• Red Hot Deals Email Campaigns
NEW
PRODUCT!
ENEWSLETTER
BLOG
RED HOT DEALS EMAILS
Gain more exposure today with nearly 6,000 clicks per email!
Put your inventory in front of a targeted monthly regional audience for one low price.
• Live Chat
NEW
Now you can have thousands of buyers at your fingertips. Recent survey results have PRODUCT!
shown that dealers on CycleTrader.com have experienced at 60.4% lead increase.
LIVE CHAT
CUSTOM EMAILS
reasons why you should
advantage of
CycleTrader.com’s co-op program:
Brand your dealership, increase exposure and
generate leads with our co-op advertising programs.
Co-Op Advertising Programs
We have co-op partnerships with all the top manufacturers in the industry to help
assist you with your marketing budget and maximize your advertising dollars.
1. CycleTrader.com is a cost effective
medium versus traditional print,
outdoor, radio and TV advertising.
Traditional print, outdoor, radio and TV
advertising can cost hundreds of thousands of
dollars each year, affecting your bottom line.
2. Detailed reports help you track
and analyze results.
Unlike traditional advertising mediums,
you can track impressions and clicks
on CycleTrader.com.
3. Customize an ad message to fit
your dealership.
Stay up-to-date with your manufacturer’s brand
and current specials with CycleTrader’s
manufacturer approved templates.
4. Simple pre-approval co-op process.
CycleTrader.com’s co-op specialists take care of
processing claims and taking screenshots for
your manufacturer, so you can spend more
time running your dealership.
5. No losses due to rejected claims.
CycleTrader.com’s pre-qualified templates
help ensure that your ads adhere to your
OEM’s graphics and content standards.
BENEFITS
• Maintain your OEM’s branding
• Maximize your ad budget
• Drive more quality referrals
*The list of participating manufacturers is subject to change.
• Increase exposure to your dealership
• Streamline your co-op submission process
• Grow your sales & improve your bottom line
CycleTrader.com & Rock River Racing Team
CycleTrader.com announced in November 2013 that they would join Rock River Powersports as
the title sponsor for their motocross racing team. This partnership gives CycleTrader.com a
stronger presence in the motocross world while providing the Rock River team with the
resources to help pro and amateur riders as they compete nationwide.
Rock River Racing arose from the joint effort between Rock River Powersports, a 5-Star Pro
Yamaha multi-specialist dealer, and Roost MX, one of the fastest growing graphics companies
in the country. The premise behind the Rock River program is to support riders from their
PW50 years through their 450 Supercross years.
The original Rock River supercross/motocross professional team was formed in 2009 under
the direction of team owner Mike DuClos and team manager Christina Denney.
CycleTrader Race Team Roster:
450 PRO RIDERS
• Ben Lamay
• Alex Martin
250 PRO RIDERS
• Greg Gehrer
• Kyle Chisholm
Plus ELITE, WOMEN,
& AMATEUR RIDERS
CycleTrader.com has also launched a new FAN ZONE on the homepage
where visitors can interact with the team’s riders, manager, owner, and pro mechanics.
FAN ZONE:
• Factory Team Bikes For Sale
• #CTDirty30 Club with
Weekly Raffles & Giveaways!
• Race Team & Event Calendar
#CycleTraderSX
#CycleTraderMX
#CTDirty30