the collection

Transcription

the collection
Welcome
CEO WELCOME
After 27 years in the industry, I am very proud that AUTORE is a major contributor to the
international South Sea pearl business. From our pearl farm operations, to the wholesaling
of loose pearls and necklaces, and the design and manufacturing of new jewellery
collections, AUTORE continues to serve a wide range of customers around the globe, and
2015 will be no exception.
With a contemporary view of the pearl always in mind, AUTORE remains at the forefront of
shaping the perception of how we understand, adore and wear pearls today. Our new
collections continue to challenge traditional concepts of pearl design and our jewellery
provides above all else, an incredible personal experience.
In response to the success of last year’s ‘Capsule Collection’ featuring floral motifs, our
design team was inspired to create the new 2015 ‘Orchid Collection’ - a jewellery range that
combines two of nature’s great treasures: the unique Australian native orchid, and the
magnificent South Sea pearl.
The ‘Orchid Collection’ will be unveiled at Baselworld in March, showcased alongside a
second new collection named ‘Rose Cut’ – a fusion of architectural heritage and
contemporary design. As with all AUTORE jewellery, our new collections embody quality,
sensuality and distinction in combining South Sea pearls with striking gemstones to create
bespoke pieces that display both innovation and functionality within modern settings.
It is my pleasure to introduce our 2015 collections to the international jewellery world.
We have cause to celebrate more innovative and stylish design with an important addition
to the AUTORE brand. Look out for a chic re-interpretation of our packaging and display
material to be launched this year, featuring a colour that is steeped in pearling history – a
fitting complement to AUTORE’s new range of jewellery.
Away from the design halls, and back to the source, the AUTORE pearl farms have enjoyed
a strong year producing some exceptional harvests of South Sea pearls. Our farm in
Lombok, Indonesia has launched an environmental conservation initiative in which
AUTORE has committed to an education program for the local community centred on the
importance of marine life and preservation. I am incredibly pleased with the progress so
far, and look forward to seeing the ongoing benefits of this project.
A successful year ahead would be impossible without a team of dedicated and determined
staff across all sectors of the business, and I would like to thank all the extraordinary
AUTORE staff who believe in my vision for the company, and share my passion for the
South Sea pearl.
NEW LOOK
We are pleased to announce that this year AUTORE is
launching a new look for the company.
Rosario Autore
CEO
The AUTORE Group
The new AUTORE packaging material will reflect the
elegance, intricacy and beautiful nature of the new
collection showcasing at Baselworld March 2015.
CONTACT DETAILS
Head Office
Lvl 5, 125 York St
Sydney 2000
NSW Australia
+61 2 9285 2222
New
The copper tones, and soft luxurious material chosen by
Autore, is a reflection of the Copper of diving history,
and the remarkable human endeavour behind the
pearl.
Marketing Department
Lvl 5, 125 York St
Sydney 2000
NSW Australia
+61 2 9285 2222
pr@pearlautore.com.au
Learn more about AUTORE, Our new collections, and
our history. For your own AUTORE USB please email
pr@pearlautore.com.au
www.pearlautore.com
AUTORE unveil its latest collections of
South Sea pearl jewellery Baselworld
Sydney, February 2015
South Sea pearl company, AUTORE, is
renowned for pushing the boundaries of
pearl design. Since the launch of their
award-winning collections Oceania, Fire
& Ice and Venezia, the AUTORE name
has become synonymous with fusing
striking elements of nature with
heritage-inspired architectural motifs to
create outstanding South Sea pearl
jewellery collections.
2015 is no exception as AUTORE is set to
unveil two new collections at
Baselworld. Headlining the launch is the
Orchid Collection, which explores the
intricate and distinctive qualities of two
of nature’s great treasures - Australian
orchids and South Sea pearls. Just as no
two South Sea pearls are the same, so
too is each orchid unique, making this
flower the perfect motif for AUTORE’s
new collection.
“The inspiration for our new collection
was sparked by the exotic, somewhat
eccentric nature of orchids which inhabit
the harsh Australian landscape. We have
aimed to re-imagine their individual
colours and shapes which are completely
unique to Australia” said AUTORE CEO,
Rosario Autore
Mr Autore states “The brief that was
given to my design team was to create
a realistic representation of different
orchids – no small challenge given the
difficulty of creating life-like
appearances of flowers in jewellery
design in the past. We have
incorporated unique technical features
such as subtle movement within the
pieces, and careful selection of
graduated coloured gemstones to
mirror the natural colours and create a
life-like look”.
Founded in 1991, The AUTORE Group is
one of the largest South Sea pearl
companies in the world. A vertically
integrated operation, AUTORE produces,
designs, manufactures and
internationally distributes qualityassured luxury jewellery and South Sea
pearls right from the source.
Complementing the nature-inspired
Orchid Collection, AUTORE proudly
introduces a line of jewellery that
recreates the delicate rose cut design of
the 16th century. Named Rose Cut, this
collection is an exquisite translation of
the intricate arrangement and alignment
of rose petals.
AUTORE jewellery has been worn by
celebrities around the world and
received some of the industry’s highest
honours including Vogue Best New
Jewellery Collection Baselworld (Spain);
Veranda Art of Design Award (US);
Couture Design Award for Best Pearl
Design (US); and Designer of the Year
(UK).
AUTORE Design Director, Jane Autore
drew her inspiration drew from the
desire to “create a contemporary
collection which has a strong classic
presence. We wanted to present to the
world a design concept which intertwines
the brilliance and skill of the past, with
the present.”
Baselworld: Hall of Visions Hall 2.1
Stand D61
Vegas Couture Show 2015: Booth Salon
151
AUTORE continue to redefine the image
of pearl jewellery by marrying innovative
design and exquisite craftsmanship with
extraordinary South Sea pearls.
The AUTORE Group, Australia
Ruby Autore
+61 29285 2222
pr@pearlautore.com.au
www.pearlautore.com
UK / Europe Press
Patricia Tindale for AUTORE
At PA Media
+ 44 1279 844099
patricia@pamedia.co.uk
For media appointments, images or
further information please contact:
AUTORE launch
The Orchid Collection
Sydney, February 2015
Throughout history, the orchid has been
recognised as the most luxurious of
flowers, a symbol of love strength, fertility
and loyalty. Australia, home to the world’s
most coveted South Sea pearls, is also
home to some of the world’s rarest orchid
species with distinctive qualities such as
strong colours, intricate curves and
symmetrical lines, not found in other
orchids.
The 2015 AUTORE Orchid Collection
explores the intricate qualities of both
South Sea pearls and native Australian
Orchids. It combines the individuality of
two of nature's great treasures, recreating
their magnificence in exquisite jewellery.
“The inspiration for our new collection was
sparked by the exotic, somewhat eccentric
nature of orchids which inhabit the harsh
Australian landscape” said CEO, Rosario
Autore. “Throughout the history of
jewellery design, it has always been a
challenge to resemble the true, life-like
appearance of a flower, with orchids
proving more difficult to portray than other
flowers.”
Rosario explained that the brief given to
the AUTORE design team was to “create a
realistic representation of different
Australian native orchid varieties. Our
idea was to include the use of subtle
movement and graduated coloured
gemstones to mirror the natural colours
found in the petals and stems of orchids,
creating a life-like look, ensuring the
flowers were in proportion and not too
overwhelming when combined with
pearls.”
The AUTORE collections are renowned
for the versatility of each jewellery
piece. An important aspect of the
design concept is to ensure that many
pieces are multifunctional. Careful
selection is required to match the
colour palette of orchids to that of
South Sea pearls, achieving a
complimentary blend of colour.
According to Rosario, the most
important part of the design brief was
to “create wearable jewellery with
bespoke elements of sensuality and
distinction - signature qualities of the
AUTORE brand.”
Having successfully tested the market
with a pilot collection of orchid-inspired
jewellery last year, Rosario Autore and
Design Director, Jane Autore identified
an opportunity to extend and officially
premier the collection at Baselword
2015.
Since the launch of previous award
winning collections such as Oceania,
Fire & Ice and Venezia, AUTORE have
become synonymous with innovative
and contemporary design, fine
craftsmanship and ground-breaking
technical features such as gentle
articulation, multi-functionality and
hidden design detail.
Founded in 1991, The AUTORE Group
is one of the largest South Sea pearl
companies in the world. A vertically
integrated operation, AUTORE
produces, designs, manufactures and
internationally distributes qualityassured luxury jewellery and South
Sea pearls right from the source.
AUTORE jewellery has been worn by
celebrities around the world and
received some of the industry’s
highest honours including Vogue Best
New Jewellery Collection Baselworld
(Spain); Couture Design Award for Best
Pearl Design (US); Designer of the Year
(UK), and Veranda Art of Design Award
(US).
Baselworld: Hall of Visions Hall 2.1
Stand D61
Vegas Couture Show 2015: Booth
Salon 151
For media appointments, images or
further information please contact:
The AUTORE Group, Australia
Ruby Autore
+61 29285 2222
pr@pearlautore.com.au
www.pearlautore.com
UK / Europe Press
Patricia Tindale for AUTORE
At PA Media
+ 44 1279 844099
patricia@pamedia.co.uk
www.pearlautore.com
Native
THE
AUSTRALIAN
NATIVE ORCHID
Australia is home to some of the world's most beautiful
orchids. Recognised as one of the hardiest and drought
tolerant plants on earth, these native flowers from Australia
produce extraordinary strong colours, curves and symmetrical
lines not seen in other orchids.
From species that grow exclusively on paper bark trees or live
above the clouds in mystifying gorges, to varieties veiled under
sandy coastal shrubs protected from ocean sprays, these
spontaneous and vibrant native flowers have evolved from the
harsh Australian landscape to become some of the world's
most coveted orchids.
The orchid has long been coveted as the most luxurious of
flowers and regarded as a symbol of love, strength, fertility
and loyalty.
Orchid
AUTORE &
THE ORCHID
The 2015 AUTORE Orchid Collection explores the
intricate and distinctive qualities of both South
Sea pearls and native Australian orchids. It
combines the individuality of two of nature's
great treasures, recreating their magnificence in
timeless jewellery pieces featuring lustrous South
Sea pearls, brilliant diamonds and stunning
gemstones.
The rare and delicate beauty of Australian native
orchids lies at the heart of AUTORE's new
jewellery collection. The inspiration for the
collection was sparked by the exotic nature of
orchids and aims to reflect the intimate and
exquisite landscape of Australia.
Just as no two South Sea pearls are the same,
every orchid variety is completely distinct - the
perfect partner for AUTORE's new collection.
www.pearlautore.com
ANTELOPE ORCHID
Den canaliculatum
The Antelope Orchid derives its name from the twisted sepals and
petals, which resemble the form of the antlers of an antelope. It is a
native plant with its beautiful petals and colours contributing to the
floral landscape. This fragrant flower almost exclusively grows on
paper bark trees, defining its classification as a tree orchid. The Antelope Orchid embodies a range of vivid colours from white,
pinks, violets, yellows and browns, to almost black. The multiple
blooms of this beautiful flower per year, combined with the large
amount of spikes on each bulb, are a reflection of the amazing
qualities of such a spectacular specimen.
PURPLE ORCHID
Glossodia major
The Australian Waxlip Orchid is a vividly bright purple, single flowered
orchid. This Purple Orchid is elongated with its height reaching
approximately 30 cm. Although the Waxlip Orchid is usually found as a
solitary flower, often it is seen growing with others in ‘families’/colonies.
This orchid finds home in a variety of different landscapes, quite
commonly living in heath, open forest, grasslands, and stabilised sand
dunes.
It is a breathtaking species which ranges from an intense purple-blue to
a mauve-purple colour, also found in a white variety, and holds great
importance within the Australian landscape due to its production of
‘tubers’ which were utilised by Indigenous Australians as a food source.
www.pearlautore.com
ORANGE BLOSSOM
ORCHID
Sarcoclulius falacaus
The Orange Blossom Orchid was once plentiful
along the sparkling streams in eastern Australia.
Today it is almost a mystery, living above the
clouds in mystifying gorges and on ridge tops,
hiding behind grey mists, covered in crystal clear
raindrops that magnify its beauty.
The Orange Blossom Orchid grows in a family
consisting of at least 3 – 14 orchids, all
individually arranged in a fan shape with
independent arched petals. Each member blends
into one another forming a striking flower.
However, if you happen to be lucky enough to
come across this orchid, when you look closely
each one is distinctively illuminated by the smooth
curves of its own petals.
RAIN ORCHID
Phaius australis
The Rain Orchid can be seen in the months
of spring, sporadically scattered on
Australia’s eastern coast, creating the largest
flowers of any orchid in Australia.
It is especially unique as it is one of the few
orchids to be endangered making each of its
blunt column wings filled with shades of
reddish brown even more desirable.
CURLY PINK ORCHID
Dendrobium x superbiens
The Curly Pink Orchid is known as one of
the most spontaneous flowers in Australia
as no one knows the flowering period of
the species.
This vibrant flower lives a long life with
each petal consisting of strong animated
shades of hot pink protected by the
shadows of the trees throughout the tropics
of Australia.
www.pearlautore.com
SUN STRIPED ORCHID
Thelymitra pulchella
The Sun Stripped Orchid is known to have one of the
most distinctive appearances with elegant wings which
are united in front at its base. This striking orchid can
be spotted by its warm pink and sharp blue veins on
each petal.
The Sun Stripped Orchid lives above the clouds on the
highest of altitudes, surviving in frosty winds. It is
almost magical that such an inimitable flower can
survive its environment. However, the most
unforgettable quality of the Sun Stripped Orchid is it’s
sweet seductive scent that erupts when the flower
blooms.
QUEEN OF SHEBA
Thelymitra variegata speciosa
The Queen of Sheba Orchid is Western Australia’s
most flamboyant orchid. This vivid species is one of
the most ostentatious flowers; its striking
combinations are possibly unrivalled anywhere in
the world. The sensuality of this flower is revealed as
it only opens its petals when hit by sunlight.
The Queen of Sheba leads the tribe of native orchids
though its iridescent sheen and heavy spotting with
long yellowish column arms and another. This orchid
can be found living among the coastal sand, veiled
under shrubs protecting its beauty from the ocean
sprays.
www.pearlautore.com
Rose cut
THE COLLECTION
The heritage style of AUTORE’s new collection was
inspired by the beauty of the delicate 16th century rose
cut, an exquisite translation of the intricate
arrangement of rose petals.
Head design director, Jane Autore said her inspiration
drew from the desire to “create a contemporary
collection which has a strong classic presence”
www.pearlautore.com
Oceania
OCEANIA COLLECTION
AUTORE’s Oceania collection, which captivates the tropical
undersea world – the birthplace of the pearl - features hand
selected rare South Sea pearls combined with fancy coloured
diamonds and precious stones in unusual colours and cuts.
Each piece is highlighted by vibrant colour, articulation and
multi function, and to hold them is to feel the creatures come
alive in your hands. A story from beneath the ocean is carved
in contrasting gold on the reverse side of each piece.
Venezia
VENEZIA COLLECTION
An elegant and refined jewellery range inspired by the
romance and artistic expression of Venice. Featuring
rose cut diamonds, micro settings and miligrain,
Venezia blends ornate architectural detail with the
subtle seasonal colours reflected in the waters of the
canals which accent a city that has inspired dreams
for hundreds of years.
&
FIRE & ICE COLLECTION
Transmitting the subtle and raging powers of two
contrasting forces of nature, Fire & Ice features lava
flow and melting snow though unique gem cuts
matched with warm and cool pearl colours to reinforce
the ever changing flux of nature’s elements.
www.pearlautore.com
Boutique
BOUTIQUE
Couture
COUTURE
The Couture collection consists of highly detailed and
unique pieces, either in limited edition or one-of-akind. This range focuses on a ‘Heritage’ style reinterpreted motifs from different historical periods.
The Boutique collection is the ‘Prêt-a-Porter’ or ‘Ready
to Wear’ range. It consists of classic designs with a
modern touch - subtle Art Deco and geometric design
lines as well as delicate and feminine styles. This
collection includes a variety of fancy colours and Keshi
(seedless pearl) pieces.
Essential
ESSENTIAL
The Essential collection is AUTORE’s core range
and features basic, casual items with simple,
elegant detail.
www.pearlautore.com
Story
THE STORY
The remarkable success of The AUTORE Group is testament to the
innovative vision of one man - Rosario Autore
Founded in 1991 from a small office in Sydney, Rosario Autore began
exporting pearls directly to Japan, the US and Europe. His personal
approach to business and ambition to bring the best pearl farms in
Australia together with the most exclusive buyers, has lead the AUTORE
Group to become one of the largest South Sea pearl companies in the
world.
Rosario’s commitment to the industry has truly revolutionised the
international wholesaling of South Sea pearls including the development
of the world’s first comprehensive South Sea Pearl Classification Guide
which has earned AUTORE world wide recognition and respect from
buyers, retailers and consumers.
Group
THE GROUP
The AUTORE Group is a dynamic, vertically integrated pearl company
providing quality-assured luxury jewellery and South Sea pearls right
from the source.
AUTORE owns and operates 2 companies comprising of 7 South Sea pearl
farms, harvesting in excess of 300,000 pearls per annum. Situated on
some of the world’s most beautiful coastline and pristine waters, the
AUTORE pearl farms dot the crystal-clear waters off Western Australia
and Indonesia, producing some of the world’s finest South Sea pearls.
The AUTORE Group headquarters are based in Sydney where South Sea
pearls are graded by hand and eye in preparation for wholesalers and
retailers around the world. In addition to loose pearls, in excess of 4000
South Sea pearl strands are manufactured and distributed from Sydney
HQ.
Since commencing jewellery production, the AUTORE brand has become
renowned for pushing the boundaries of South Sea pearl design, fine
craftsmanship, ground-breaking technical features and driving the
advancement of pearl jewellery worldwide. Celebrities around the world
have chosen to wear AUTORE, and the collections have received some of
the jewellery industry’s highest honours and awards.
www.pearlautore.com
Jewellery
THE JEWELLERY
The AUTORE Group prides itself on being at the forefront in
regards to jewellery design, researching not only jewellery trends
but fashion, colour and textile directions too.
The AUTORE team of designers, technicians and jewellery experts
strive to create innovative and contemporary pearl jewellery.
Under the highest levels of quality control, each piece of jewellery
is designed specifically for pearls using the finest materials and
craftsmanship.
Each pearl is individually hand-selected for
each pieceof jewellery by skilled
technicians who match the pearls to the
hues and tones that will best suit the
precious and semi-precious stones in each
piece.
Behind the Scenes, On
set with AUTORE
The pearl is not an accessory to the jewellery;
it is the focus of the piece.
Process
THE PROCESS
The elegant heritage listed building that houses the Group’s
central head office in Sydney, Australia, belies the activity and
modern facilities within.
Following harvest, pearls are transported to the AUTORE
company headquarters, the engine room for the Group. In
spacious viewing rooms flooded with natural light, every single
pearl is examined for presentation to buyers on behalf of the
producers.
Each pearl is weighed, measured and assessed according to the
AUTORE Five S’s – Shine, Surface, Shade, Shape and Size™. One
by one, the annual harvests pass through expert hands in
readiness for sale to exclusive jewellers and wholesalers in the
global marketplace.
www.pearlautore.com
Worn by internationally
famous faces on red carpets
around the world and in
film, AUTORE has been a
prominent jeweller of choice
for Hollywood and style
leaders, a true testament to
the company’s success.
AUTORE has been spotted
on the likes of many of
Hollywood’s hottest, creating
one off pieces for scarlets
such as Angelina Jolie and
Halle Berry.
Left: Eva Green, Middle:
Angelina Jolie, Right: Ian
Thorpe
Angelina Jolie • Uma Thurman • Scarlett Johansson • Liv Tyler • Kate Winslet • Naomi Watts •
Jessica Simpson • Cate Blanchett • Halle Berry • Melissa George • Miranda Richardson • Kate Moss
• Catalina Sandino Moreno • Paris Hilton • Patricia Arquette • Sandra Oh • Radha Mitchell • Elle
Macpherson • Glenn Close • Helena Christensen • Jodie Kidd • Sarah Jessica Parker • Emma
Thompson • Hilary Swank • Cathy Freeman • Geoffrey Rush • Kate Bosworth • Jennifer Tilly •
Leelee Sobieski • Christine Lahti • Dannii Minogue • Faye Dunaway • Sarah Jessica Parker • Emma
Thompson • Hilary Swank • Cathy Freeman • Geoffrey Rush • Kate Bosworth • Jennifer Tilly •
Leelee Sobieski • Christine Lahti • Dannii Minogue • Faye Dunaway • Julian McMahon • Diane
Keaton • Patricia Heaton • Michael Chicklis • Jane Kaczmarek • Trudi Styler • Sarah Wynter •
Kimberly Stewart • Keisha Castle-Hughes •Rose Byrne • Emily Mortimer • Tina Arena • Angelica
Houston • Jorja Foxx • Abbie Cornish • Anne Heche • Alek Wek • Dannii Minogue • Eva Green •
Jonathan Rhys Meyers • George Miller • Emma Bunton • Ellen Barkin • Jennifer Hudson • Sara
Ramirez • Mandy Moore • Marcia Gay Harden • Paul Bettany • Sarah Wynter • Sienna Miller • Teri
Hatcher • Ziyi Zhang
Left: Catalina
S.Moreno, Right:
Uma Thurman
Top: Angelina Jolie,
Bottom Left: Scarlett
Johansson, Right: Halle
Berry
www.pearlautore.com
Medal
AUTORE TAKES PEARL EDUCATION TO NEW
HEIGHTS IN THE FRENCH SENATE
AUTORE’s founder and CEO, Rosario Autore, was awarded a medal of distinction
by the French Senate in September 2008, in recognition of his valuable work and
dynamism in creating a trade standard for the classification of pearls, the
AUTORE Five S’s South Sea Pearl Classification Guide™.
AUTORE was invited to address 250 guests attending the 9th Annual French
Association of Gemmology Congress held in the French Senate in Paris, to discuss
the AUTORE brand history and in particular, present the world’s first
comprehensive guide to pearl classification.
Pearl
PEARL CLASSIFICATION GUIDE
RECOGNISED AS A WORLD FIRST
AUTORE’s critically acclaimed pearl classification guide, the AUTORE5 S’s
launched in 2007, continues to play an important role as an educational
tool to build confidence for consumers and retailers to buy, sell and wear
South Sea pearls around the world.
Based on the AUTORE Five S’s – Shine, Surface, Shade, Shape and Size™:
this guide provides an in depth explanation to understand pearl
classification.
www.pearlautore.com
Publications
THE MAGAZINE & MONDO
The AUTORE magazine reflected beauty, uniqueness enduring style and class, a prestige global
publication for a sophisticated, discerning reading audience. It exhibited great local talent with a
stellar list of the world’s most coveted writers, designers, and photographers. From international
runways to the latest on the stars, AUTORE treated you to a depth of coverage, informed
international perspective, and serious sense of style like no other.
With global distribution through AUTORE stockists, luxury five-star hotels, Qantas first and
business class flights, Qantas lounges and targeted major events, the magazine reached a luxuryminded global audience.
Additionally AUTORE released a bi-annual round-up of activity across the globe, known as
AUTORE Mondo, and was distributed in between issues of the AUTORE magazine.
PRIZES
2008 Winner - Best New
Jewellery Collection
Baselworld, Vogue
Jewellery, Spain
2008 Winner - Best
Pearl Design
Award for the “Queen
of Atlantis” Oceania
Collection
Town & Country, USA
2009 Winner - Italian
Jewellery Designer of
the Year UK Jewellery
Awards
www.pearlautore.com
2010 Winner - Best Pearl
Design Award for the
“Princess of the Lagoon”
Venezia Collection
Couture, Las Vegas, USA
Winner - Art of Design
Awards, Jewellery Category
Veranda Magazine, USA
AUTORE & JARI
Autore’s Pearl Farm in Indonesia, PT Autore Pearl Culture,
has collaborated with NGO Lembaga Juang Laut Lestari
(‘JARI’) to raise awareness in local communities about the
importance of the preservation of our environment. Autore
Pearl Culture is supporting JARI to implement the
educational project ‘The Pearl Farm and I’ in Nare
Bay, North Lombok Regency.
The joint project aims to increase the level of knowledge and
understanding of pearl farming and marine conservation
among local primary school students. It will be implemented
in three phases over 6 months from January – June 2015.
Late last year, JARI identified a school in the vicinity of
AUTORE’s Malaka farm amenable to an external education
program, to develop teaching materials with a focus on basic
reef ecology.
In November 2014, AUTORE started deploying four artificial
reef units at a depth of 10 to 15m. These reef units will be
checked on a regular basis to monitor the development of
flora and fauna in their vicinity.
The project aims to educate the communities that surround
the AUTORE pearl farm on the fragility of nature, and the
importance of sustaining our marine environment for future
generations.
www.pearlautore.com

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