2015 AJF Sponsorship Kit

2015 CORPORATE SPONSORSHIP
MAY 22 - 24, 2015
MAY 22 – MAY 24, 2015
OVERVIEW
The Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the
heritage of jazz music. The Atlanta Jazz Festival includes a series of events beginning in
March of each year and culminating each Memorial Day weekend, in one of the largest free
jazz festivals in the country.
HISTORY
Atlanta Jazz Festival was established with the help of Atlanta Mayor Maynard Jackson in
1978. The city’s commitment was to present a free jazz festival – straight ahead, avantgarde, improvisational, harmonically and rhythmically complex and beautiful. It would
showcase the best performers of “pure” jazz, eschewing the genre blends.
Thirty-seven years later, the Atlanta Jazz Festival has stayed true to that mission. As the
genre has birthed many other forms, jazz still lives on and continues to evolve in its truest
form. Atlanta Jazz Festival is one of the few places in the country where masses of music
enthusiasts, families and culture lovers gather year after year to hear and experience this
great American musical tradition.
MAY 22 – MAY 24, 2015
MISSION
The mission of Atlanta Jazz Festival is to present the rich heritage of
jazz music and to educate the community on jazz as an original form
of American culture.
Produced by the City of Atlanta Mayor’s Office of Cultural Affairs,
Atlanta Jazz Festival presents a variety of outlets to experience and
learn about jazz music with the Memorial Day Weekend concert and
festival as the culminating event.
Beginning in the month of March, Atlanta Jazz Festival has evolved
into a season of educational, social and community events with jazz
music as the unifying influence.
The Atlanta Jazz Festival is a destination event for the city which
attracts music lovers from around region and the country.
“The Atlanta
Jazz Festival is
our homage to
the legacy and
tradition of a
true American
art form.”
– Mayor Kasim Reed
MAY 22 – MAY 24, 2015
FESTIVAL SEASON | MARCH - APRIL
MARCH 2015
Youth Jazz Band Competition
The Atlanta Jazz Festival’s Youth Jazz Band
Competition - launched in 2001 - highlights high
school jazz bands from all over metropolitan Atlanta
who compete for a scholarship for their school
music programs, and for an opportunity to perform
on the festival main stage during the Memorial
Weekend concert.
Competition sponsors for 2014 included Bank of
America and Publix Super Markets.
APRIL 2015
AJF Press Conference
Atlanta Jazz Festival is a tradition founded by one
of Atlanta’s most visionary leaders, Mayor Maynard
Jackson. Each year the festival is launched with a
press conference hosted by the Mayor of Atlanta.
Special guests of the city and the press are invited
to a private reception where the AJF official artwork
is presented, the lineup for the festival is officially
announced and a feature jazz artist performs.
MAY 22 – MAY 24, 2015
FESTIVAL SEASON | MAY
MAY 2015
AJF 31 Days of Jazz
Throughout the month of May, Atlanta Jazz Festival
partners with restaurants, lounges and entertainment
venues around the city to present the best in local
jazz. These intimate concerts and special evenings
are a highlight of the AJF season.
Neighborhood Jazz Series
The Neighborhood Jazz Series is an Atlanta Jazz
Festival signature concert series held every weekend
in the month of May. Each Neighborhood Jazz
Series mini concert is presented by a City of Atlanta
Councilmember in a neighborhood park within their
district. This series brings the jazz experience into
communities throughout the city while giving families
an opportunity to enjoy the beauty of Atlanta's parks. Jazz Education Workshops
Jazz Education Workshops, held throughout the
concert weekend, aim to educate the community
about the history of jazz as well as the future of the
genre. In 2014, Roy Hargrove led a trumpet
workshop and the Airmen of Note discussed effective
rehearsal strategies, just to name a few of the
presented classes.
Late Night Jazz Jam
After enjoying all-day jazz presented in Piedmont
Park, contemporary jazz music lovers make their way
to the highly anticipated Late Night Jazz Jam. This
live jam session features an exciting contemporary
jazz artist, as well as a DJ who melds popular music
with jazz standards for a musical experience that both
preserves and celebrates jazz music’s history of late
night jamming. MAY 22 – MAY 24, 2015
MEMORIAL DAY WEEKEND CONCERT
AJF 2015 FRIDAY MAY 22 SATURDAY MAY 23 SUNDAY MAY 24 3 Day Concert Main Stage International Stage Arts Market Food Concessions Jazz Education Series Kid's Zone VIP Lounge For 37 years, Memorial Weekend has been reserved for Atlanta Jazz
Festival with multiple days of free music, food, art and family fun as
200,000+ music lovers descend on Piedmont Park.
In 2015, the Atlanta Jazz Festival will open on Friday, May 22 with
an evening concert that kicks off the festival and the holiday weekend.
Saturday and Sunday will be full days of performance, beginning in
the afternoon and running into the late evening.
The jazz festival Main Stage features some of the top named jazz
performers in the country. In past years, Herbie Hancock, Ahmad
Jamal, Roy Ayers, Tito Puente and Tito Puente, Jr. have all played the
jazz festival Main Stage.
The International Stage features musicians from all over the world
including Cuba, France, South America, Africa, and Mexico. This
lively presentation of jazz music culture is a display of Atlanta’s
cultural diversity.
Between the two stages, patrons walk through our Arts Marketplace,
where they look forward to scouting rare finds and collectible art works
directly from local artists. And no festival is complete without funnel
cakes and slushies! AJF Concessions feature all of those edible
summertime favorites that make festival memories.
The Jazz Education Series is also part of the weekend festival. Jazz
artists present masterclasses, and panel discussions with jazz
historians, artists and educators inform patrons about the heritage of
jazz and its impact on many aspects of modern culture.
Families enjoy our Kid’s Zone with games and activities throughout
the afternoon in the Piedmont Park Meadow. Our artists and special
guests are treated to the exclusive AJF VIP Lounge with a live feed of
festival performances and daily catered food and beverages.
Atlanta Jazz Festival is a complete experience with something for
everyone. It is a celebration of music, but it is also a celebration of
Atlanta’s historic culture of community.
MAY 22 – MAY 24, 2015
AUDIENCE
Atlanta Jazz Festival reaches a variety of audiences through the various events during
festival season.
However, the core audience over the concert weekend is a good representation of our
average audience across channels.
57%
Ages 25-48
62% Female
39% Male
65%
African-
American
MAY 22 – MAY 24, 2015
IMAGES OF THE FESTIVAL
MAY 22 – MAY 24, 2015
IMAGES OF THE FESTIVAL
MAY 22 – MAY 24, 2015
MARKETING
Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust marketing program
that annually reaches thousands of residents and visitors over a three month promotional
period.
Our marketing program uses a variety channels to attract several audiences:
• Residents of the Atlanta metro area
• Patrons of arts and cultural events
• Jazz lovers and music lovers generally
• Tourists and visitors to Atlanta
• Families looking for free entertainment
Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority
of the advertising push at the end of April through May.
COLLATERAL
BROADCAST ADVERTISING
• Concert Event Guide (75,000)
• Festival Season Brochure (50,000)
• Festival T-Shirts
• MAJIC107.5
• V103 WVEE
• WAOK 1380
• WRFG Free Radio Georgia
• WABE Public Broadcasting
• WCLK Clark Atlanta Jazz
PRINT + DIGITAL ADVERTISING
• Atlanta Journal Constitution
• Atlanta Magazine
• Creative Loafing
• Rolling Out Magazine
• Jazz Times
• Downbeat Magazine
• El Nuevo
• The Atlanta Tribune
• The Atlanta Inquirer
OUTDOOR ADVERTISING
• MARTA Transit Systems
• Hartsfield-Jackson International Airport
• Atlanta Civic Center Billboards
MAY 22 – MAY 24, 2015
PUBLIC RELATIONS
Atlanta Jazz Festival is covered in local and national press beginning as early as February
and running through the end of May. A variety of media pick up on the value of the festival to
their audiences including:
• Entertainment Magazines
• Travel Publications
• Music Blogs
• Regional and Community News Outlets
In 2014, the festival generated more than 140 million impressions, receiving national,
regional and local press coverage at a media value of more than $2 million.
Atlanta Jazz Fest Lineup
is Finalized
“The 37th annual Atlanta
Jazz Festival will ping-pong
from the traditional jazz of
Freddy Cole to the
contemporary flair of
Russell Gunn’s Krunk
Orchestra with a lot of other
flavors filling in the gaps.”
Melissa Ruggieri
April 3, 2014
Atlanta Jazz Festival
Announces Locations
And Performers For
Popular Neighborhood
Jazz Series
Must-See Performances
at the Atlanta Jazz
Festival
"As part of our mission, the
Atlanta Jazz Festival serves
as a cultural bridge uniting
Atlanta's diverse
communities.”
“…the consensus around
town is that this is the best
year for jazz at the festival
in a long while… the lineup
looks like it will present a
solid three days of jazz in
Piedmont Park.”
11 Alive Staff
May 3, 2013 Jon Ross
May 22, 2014
MAY 22 – MAY 24, 2015
SPONSORSHIP
The array of events that constitute Atlanta Jazz Festival grant many opportunities to reach a
diverse range of audiences throughout the metro Atlanta area.
Sponsorship means that your brand will be presented to these audiences of culture lovers
through a variety of media outlets, on-site branding and social engagements.
The AJF team works with you and your brand activation teams to customize a program to
meet your specific engagement needs.
Previous sponsors include: General Motors, Anheuser-Busch, Bank of America, CocaCola, Publix, Ford, Georgia Lottery, PNC and many others.
2015 COMMITMENT DEADLINES
EARLY DEADLINE: FEBRUARY 27, 2015
LATE DEADLINE: MARCH 27, 2015
MAY 22 – MAY 24, 2015
PRESENTING SPONSORSHIP -- $100,000
Naming Rights
Category Exclusivity
Custom Mark
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• AJF Website :30 commercial (sponsor provided)
• Access to mailing lists/event database
• Presentation at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 6 AJF VIP Badges w/Lunch & Priority
Seating
• 3 AJF Parking Passes
• 10 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• 2min On Stage Presentation
• Data collection rights
• :60 Jumbotron commercials 4x/day
• On site announcements 6x/day
• 40x40 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
Neighborhood Jazz Series
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
• Option to brand (1) of these add-ons
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
SUPPORTING SPONSORSHIP -- $50,000
Official Product/Service of the Festival
SIGNAGE BENEFITS
• Logo on AJF Step and Repeat
• Branded Yard Signs (sponsor provided)
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Mention at AJF press conference
• AJF Website banner ad (sponsor provided)
• AJF Logo rights
• Mentions in radio and broadcast buys
• Logo in print, outdoor and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 4 AJF VIP Badges w/Lunch & Priority
Seating
• 2 AJF Parking Passes
• 4 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• Data collection rights • :30 Jumbotron commercials 4x/day
• On site announcements 3x/day
• 20x30 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
AJF Kids Zone
Late Night Jazz Event
Youth Jazz Band Competition
Branded Ancillary Stage
Fernbank Martinis & IMAX (1 night)
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
PARTICIPATING SPONSORSHIP-- $25,000
SIGNAGE BENEFITS
• Logo on Park Entry Signage
• Logo on Merchant Area Signage
• Logo on A-frame Park Signage
• Festival Fencing Banners (sponsor provided)
• Logo on Signage at all AJF Events
MEDIA AND PROMOTIONAL BENEFITS
• Logo in print and digital ads
• Logo w/ hyperlink on website
• Logo in all AJF promo collateral
• Logo in AJF Email blasts
• Logo on AJF 2014 merchandise
• Mentions in AJF press releases
• Mentions on AJF social media platforms
• Onstage mentions at all AJF events
• Mention at AJF press conference
• Collateral in VIP gift bags (sponsor provided)
HOSPITALITY BENEFITS
• 2 AJF VIP Badges w/Lunch & Priority
Seating
• 1 AJF Parking Passes
• 2 Late Night Jazz Tickets
FESTIVAL ON-SITE ACTIVATION
• :30 Jumbotron commercials 2x/day
• On site announcements 1x/day
• 20x20 Festival footprint
• On site sampling/collateral distribution
BRANDED ADD ONs
• Option to brand (1) of these add-ons
31 Days of Jazz
Branded AJF VIP Area
Jazz Education Series
AJF Website Feature
AJF Twitter Wall
MAY 22 – MAY 24, 2015
CORPORATE VENDORS
Atlanta Jazz Festival is a great opportunity for
small companies who want to engage directly with
the AJF audience. These programs are also ideal
for brands that want to focus efforts on activation
with the audience over the three day concert
weekend.
INTERACTIVE -- $12,000
• Logo w/ hyperlink on website
• Brand name on select AJF 2015 merchandise
• On site sampling / collateral distribution
• 20x20 Festival Footprint
ENGAGING -- $6,000
• On site sampling / collateral distribution
• 10x20 Festival Footprint
INFORMATION -- $3,000
• 10x10 Festival Footprint
MAY 22 – MAY 24, 2015
BRANDED ADD ON’s
Atlanta Jazz Festival provides additional opportunities to customize your
sponsorship. Through presenting one or more AJF special events or
branding a feature of the festival, AJF can target your impact for the
greatest audience impression.
EVENTS
MARCH 2015
• AJF Youth Jazz Band Competition -- $20,000
MAY 2015
• Neighborhood Jazz Series -- $35,000
• Late Night Jazz -- $20,000
• AJF 31 Days of Jazz -- $10,000
• Jazz Education Workshops -- $10,000
• Fernbank Martini’s & IMAX Evening -- $10,000
FESTIVAL ON-SITE ACTIVATIONS
• Kid’s Zone -- $25,000
• Branded Ancillary Stage -- $15,000
• Branded VIP Lounge -- $10,000
• Branded Jumbotron Twitter Wall -- $5,000
MAY 22 – MAY 24, 2015
CONTACT US
We are excited to customize the right sponsorship program to reach your
audience and reinforce your brand initiatives.
The Atlanta Jazz Festival is a historic tradition that reflects the heart
and soul of our community.
We look forward to working with you in 2015!
Melissa R. Laurenceau
Festival Manager, Atlanta Jazz Festival
City of Atlanta Mayor’s Office of Cultural Affairs
233 Peachtree Street, NE, Suite 1700
Atlanta, Georgia 30303
MRLaurenceau@atlantaga.gov
Direct: (404)546-6818
Fax: (404)589-5262