Don`t miss this fantastic experience!

Southwest
Image
2009 SUMMER ISSUE Volume 36, Number 2
About the Cover . . .
Randy Taylor
Articles
www.swppa.com
“Wrath of Time,” by Randy Taylor of Edmond,
Okla., took Best of Show at the Southwest Professional Photographers Association’s print competition at the 2008 fall SWPPA Regional convention in
Arlington, Texas.
The award was presented by SWPPA President Don
Dickson.
The image scored a perfect 100 points.
The image also took the American Society of Photographers Regional Medallion Award.
It also took a first place trophy in the Master’s Illustrative category as well as a Kodak Gallery Award
also in the Illustrative category.
President’s Message
Arizona Now SWPPA
The Editor’s Desk
Print Volunteers Needed
Hands-on Workshops
Competition Judges
Convention Schedule
Old Southwest
Convention Speakers
Photo Gallery
Convention Speakers
Convention Registration Form
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Editor & Advertising Manager
Donald Hayden, Cr. Photog.
3414-B S. Yale Ave.
Tulsa, OK 74135
(918) 742-3002
imagerybyhayden@sbcglobal.net
Printed by
The Imaging Bureau
4545 Cambridge Rd.
Fort Worth, TX 76155
(817) 868-0200
State News
Arkansas
Louisiana
New Mexico
Oklahoma
Texas
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Editor’s Note: Due to changes in magazine article deadlines
readers may have to change the tense – i.e. “was” or “will be”
when reading about various state seminars and conventions.
Presented three times annually as the official publication of the Southwest Professional Photographers Association Inc., the magazine’s
purpose is to better inform and prepare the photographers of Arkansas, Louisiana, New Mexico,Oklahoma and Texas and to seek their
active support and participation in SWPPA activities.
Acceptance of advertising, press releases and other material does not imply endorsement of such by the association or editor/publisher. Permission is granted to similar photographic industry publications to reprint contents provided both the author and Southwest
Image are credited as the source.
Articles and photographs are welcomed, but the editor reserves the right to revise or refuse material.
Southwest Image
Page 1
SOUTHWEST PROFESSIONAL PHOTOGRAPHERS ASSOCIATION
EXECUTIVE DIRECTOR
Mike Scalf Sr., M. Photog., Cr., CPP
P.O. Box 1779, Blanchard, OK 73010
Phone (405) 485-3838
E-Mail: michael@swppa.com
EXECUTIVE BOARD
STATE DIRECTORS
Arizona
Kay Eskridge, M. Photog. Cr., CPP
Phoenix, AZ (602) 393-9333
Dale Holladay, M. Photog., Cr., CPP
Safford, AZ (928) 428-0206
Arkansas
Joel Schmidt, CPP
Little Rock, AR (501) 455-2910
Robert O. Seat, M. Photog., CPP
Batesville, AR (870) 793-3291
PRESIDENT
Tom Flora, M. Photog., Cr., CPP
Shawnee, OK (405) 273-8631
VICE PRESIDENT
Marty Sikes, M. Photog., Cr., CPP
Conway, AR (501) 327-8300
Louisiana
Tom Elwell, Cr. Photog.
Metairie, LA (504) 888-5990
Thomas Wintz, M. Photog., Cr., CPP
Baton Rouge, LA (225) 761-4198
New Mexico
Donita Privett
Portales, NM (575) 226-7676
Shelley Rice
Lovington, NM (505) 396-5767
TREASURER
Clay Allen, Cr. Photog., CPP
Broken Arrow, OK (918) 307-1377
Oklahoma
Mike Scott, M. Photog.
Clinton, OK (580) 331-2125
Randy Taylor, M. Photog., Cr., CPP
Edmond, OK (405) 341-5088
SECRETARY
Jim Pitre, M. Photog., Cr., CPP
Houma, LA (985) 868-0700
Texas
Dwayne Lee, M. Photog., Cr.
Arlington, TX (817) 277-0477
Dan McDonald, M. Photog., Cr.
Hurst, TX (817) 545-1199
CHAIRMAN OF THE BOARD
Don Dickson, M. Photog. Cr.
Plainview, TX (806) 296-2276
EDITOR NOT CLAIRVOYANT!
SWPPA MISC.
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CALENDAR
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If you are moving, please let us know. Send your old as well as new address to:
Editor Southwest Image, 3414-B S. Yale Ave., Tulsa, OK 74135. Allow six weeks’ notice.
Magazine Ad/Copy Deadlines
Spring Issue Feb. 15
Summer Issue June 15
Winter Issue
Oct. 15
Mark Your Calendar
Louisiana State Convention – Aug. 15-18, New Orleans, La.
Oklahoma State Convention – Aug. 28-31, Reed Center, Midwest City, Okla.
Texas PPA Regional Convention – Sept. 18-22, 2009, Sheraton Hotel and Convention Center, Arlington, Texas
Imaging USA – Jan. 10-12, 2010, Nashville, Tenn.
New Mexico State Convention – March 27-30, 2010, Route 66 Casino & Hotel, Albuquerque, N.M.
Oklahoma State Convention – Aug. 20-24, 2010, Reed Center, Midwest City, Okla.
Southwest PPA Regional Convention & Affiliated Print Competition – Sept. 17-21, 2010
Southwest Image
Page 2
From the President’s Desk . . .
What’s Now and What’s Next?
By Tom Flora, M. Photog., Cr., CPP
WHAT NOW??????????
At every corner our professional photography industry is facing tremendous
challenges.
A: Quality is an unknown factor for the average public.
B: Operating systems change and don’t work with older programs and computers.
C: New digital cameras come out “too often” to keep abreast of new technologies.
You’re still paying for the older camera (less than a year old) when the newest
and many times cheaper model is introduced.
D: It seems anyone that owns a pro-consumer or pro-camera can claim to be
an “image star” even though they bought the camera and auto flash less than two
weeks before.
E: Costs of doing business are getting more and more difficult to manage. An
idea is for all of us is to band together, declare bankruptcy, and demand stimulus
money from a government that could be broke in the future.
F: You probably could add a lot more to this list.
I don’t want to sound like a pessimist but as Doug Box once said, “the business
used to come to us, but now we have to go to the business and get it.”
I will add that we have to compete with those who use photography as a second
income.
WHAT NEXT?????????
Let’s think first that the solutions to challenges should be a positive approach.
Being negative doesn’t find answers; it only makes one blind to the sunshine
after the storm.
I have a saying on my cork wall behind me in my office.
It says “Doing Better With What You’ve Got” Add “Doing Better at What You
Do Best.” Also, “Changing What You Do Poorly to What You Do Greatly.”
SWPPA Welcomes Arizona
Southwest Professional Photographers Association is pleased to announce the
inclusion of Arizona PPA into its fold.
According to Professional Photographers of America, a restructuring of regional associations is slated for the near future and SWPPA could also be comprised
of Colorado, Kansas, Missouri and Utah.
Arizona apparently didn’t want to wait.
Two well-known photographers from that state have been named to the SWPPA
board of directors – Dale Holladay of Safford and Kay Eskridge of Phoenix.
During the past 34 years Holladay, M. Photog., Cr., CPP has served in almost
every area of service that the state association provides. He served as president in
1989.
See Arizona, Page 23
Southwest Image
Photo by Jacklyn Patterson
Tom Flora
In tough times we often find better ways
to do things that move us on to new and
better times.
Lots of us have a way of “doing things.”
We have a style, look, or routine.
I find new photographers using places I
have gone to for years.
I now go to other places, pose differently, and use new angles.
Lots of pro-amateurs copy our work.
Most of them don’t know, see, or understand quality, posing, and lighting.
With Photoshop plug-ins, actions, and
zoom lenses many are perceived as experts in imaging making.
True professionals (those who did or
now rely on photography for a major part
of their living) will move on to much
higher levels of quality.
At the same time we somehow need to
educate and inform the public today what
makes the value of our photography worth
what we ask.
Education and research in marketing
need to be daily assignments on our part
along with outstanding images, customer
service and “out of site” displays.
And public awareness of our quality is
most important.
BELIEVE the BEST is YET to
COME!!!! BE READY!!!!!! STAY IN
THERE
Page 3
By Don Hayden
Cr. Photog., F-PPO
I bet by now even film-based photographers have some sort
of digital imaging going on in their businesses.
It may be just a flat-bed scanner or a point-and-shoot cardcapture camera, but all have some working knowledge of
electronic imaging.
But is digital photography a boon or doom for professionals?
My first experience with this new form of imaging came
in 1991 when, as photo editor for the (now closed) Tulsa Tribune I flew to Dallas with a bunch of my photographers for a
trade show.
I think we were most impressed with a Kodak thermal
printer which produced continuous-tone photographs like
you’d see at a commercial lab.
The price tag was pretty impressive too - $25,000 for a
machine limited to 8x10 prints!
We were still shooting news assignments with Nikon F3s
and F4s, but used a 35mm film scanner and worked the images in Adobe Photoshop, version 2.0.
Was there really ever a Version 1.0?
By the time the paper closed in September 1992, it was
being produced through electronic pagination, but digital
cameras had not yet arrived on the scene.
About six years later, I began working for a twice-weekly
suburban newspaper where there was a mix of film and very
basic digital cameras – dinosaurs by today’s standards – but at
least you didn’t have to be in total darkness to produce color
images.
By then Photoshop was up to Version 4.0.
Yes, I still have a copy of it and I’ll sell it cheap!
Even though digital had arrived, I was still shooting weddings with film – just didn’t trust that electronic stuff and, of
course, the resolution wasn’t there.
It didn’t take long for that to change.
My first personal digital camera was an Olympus 3030 (3
megapixel) which I used at the newspaper and even took to
weddings – mostly as an experiment.
I sold that camera in 2003 and bought a Fuji S1Pro – I’d
been using Fuji film for a long time – and was now taking a
film camera to weddings as a backup.
A couple of years later, my late brother-in-law (a dyed-inthe-wool film guy to whom I introduced the digital experiSouthwest Image
ence) bought me a Fuji S3 Pro and the S1 became a backup.
Today, the only film cameras I own are antiques – late
1800s and early 1900s.
As more and more digital cameras of all shapes, sizes,
resolutions, ease of operations and reasonable prices came
on the market I began thinking back to that “boon or doom”
question.
A recent television news feature (about two minutes long)
titled “everything you need to know about digital cameras”
showed consumers (so-called amateurs) asking questions
about shutter speeds, megapixels, resolution, optical zoom.
They’re getting smart, folks.
And the more they know, the less they need us.
Digital was such a boon when it first arrived, but it didn’t
take long before everyone had one.
They’re everywhere – in phones, binoculars, fountain pens,
you name it.
We used to be conscious of film consumption.
But with large capacity memory cards, one can just shoot,
shoot, shoot! There’s bound to be a keeper in there somewhere.
I get a kick out of speakers who tout aspects of Photoshop
which can create “a film look.”
And don’t you just love the way some high end digital cameras have settings to emulate negative film.
I guess we really haven’t come that far after all.
Page 4
Calling for more VOLUNTEERS!
Vice President - Marty Sikes, M. Photog., Cr., CPP Needs Some Help
One of the most rewarding experiences at our SWPPA
convention is helping with the print competition.
There are many areas of service for handling print
entries such as before, during, and after being judged and
scored.
We have an outstanding individual in Caroll Van Deventer to guide and oversee the SWPPA Regional Print Competition. Her knowledge, experience, and guidance are an
asset to SWPPA. Caroll is “awesome.” Her husband Bob
and daughter Celia have served along side her. They have
volunteered their time tirelessly year after year.
Here is a short list of people that are needed.
Setup day before judging event (Thursday Evening):
People to open cases, take paperwork and put entries
into various record keeping places.
People to take prints from cases that have been opened
and arrange them in the places they belong for judging.
People to record information from these print cases for
use and reference in the future.
Two days of print judging (Friday and Saturday):
People to work behind the curtain in handling prints to
be judged, critiqued, and scored. Eight people are needed
behind the curtain to work in each judging room.
People in front of the curtain to work recording the results of the judging on each print. Two to four people are
needed in this area in both print rooms.
After print judging (Saturday evening):
Volunteers are needed to hang the prints that have qualified to be hung in the print exhibit.
The need is for 12 people to help hang 300-400 prints.
Monday afternoon:
Volunteers are needed to take down the prints, and
return them to the print room.
People are needed in the print room to return prints to
their print cases; packing them with great care and gentleness.
At the Fall SWPPA Regional Print Competition it will
take lots of people to make this event go smoothly, fairly,
and correctly.
Qualifications to work in the print handling area:
• A desire to serve in a volunteering way.
• Knowing that each print must at All times to be
handled with the utmost care, fairness and respect.
• Knowing that no print volunteer should handle any of
their prints once their print case has been turned in for
processing, handling, and judging.
• Persons that realize working in the competition has to
be done in an organized manner.
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Benefits of volunteering at SWPPA Print Competition:
The satisfaction of giving service in your profession.
The education of seeing great photographs up close.
Hearing notable photographers judge and critique images
of different levels, styles, and subjects.
• Serving with other people who share their knowledge and
desire for great photography.
• Seeing wonderful creativity.
• Going home with new ideas and inspirations.
• Having a great time.
To those who have given of their time in the print judging
process - Thank you!! You are still needed!!
Having two print competitions in one year presents a challenge. The challenge for this fall is that this is during a busy and
important time for many photographers.
If you can volunteer to help part time, full time, or whatever
this fall in the print competition area, please e-mail me at:
martysikes@conwaycorp.net. I will personally contact you.
•
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For Full Page of Golf Registration, go to www.swppa.com
Everytime someone tells me how sharp my photos are, I
assume that it isn’t a very interesting photograph.
If it were, they would have more to say.
~Author Unknown
Page 5
Hands-On Workshop
with the Stars
These four talented photographers will be doing a three-hour, “hands-on”
demonstration complete with studio equipment on Friday morning and the
programs will be repeated again on Friday afternoon.
John Woodward
Martin Grahame-Dunn
Steve Kozak
Rick Ferro
You can attend a class in the morning or in the afternoon... or attend a class
in the morning and another in the afternoon! Each class is $35... Two for $70.
Sign up for the instructor(s) of your choice and try out the latest equipment
or bring your own camera.
Don’t miss this fantastic experience!
Friday, September 18
9 a.m. - Noon & 1:30 p.m. - 4:30 pm
$35 per session
(Pre-registration required)
Class size is limited with each instructor,
so register early!
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Page 6
2010
SWPPA
Print
Competition
Judges
Duncan McNabb - Great Falls, MT
Overall Chairman
J. Michael McBride - Omaha, NE
Chairman
Bob Cleere - Tuscaloosa, AL
Judge
Sam Gardner - Bellingham, WA
Judge
Rene Genest - North Haven, CT
Judge
Dennis Hammon- Idaho Falls, ID
Judge
Bob Hawkins- Newton, IA
Judge
David Huntsman - Versailles, KY
Judge
Ken Meade - Hillsboro, IL
Judge
Cindy Ramano - Woodstock, IL
Judge
Dave Swoboda- Kansas City, MO
Judge
Michael Timmons - Frankenmurth,MI
Tina Timmons - Frankenmurth,MI
Judge
Paul Tishim - Marshfield, WI
Judge
Jessica Vogel - Shelbyville, KY
Judge
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Judge
Page 7
2009 Texas PPA Convention Schedule
Thursday
Sept. 17
2 p.m.
4 p.m.
7 p.m. Print Committee Meets
Set up Print Competition Rooms
Deadline for Hand Carried Print Cases
Friday
Sept. 18
7 a.m. – 3 p.m.
8 a.m.
9 a.m. – Noon
9 a.m. – Noon 8 a.m. – Noon
8 a.m. – Noon 9 a.m. – Noon
Noon – 1:30 p.m.
1:30 p.m. – 5 p.m. 1:30 p.m. – 5 p.m. 1:30 p.m. – 6 p.m.
1:30 p.m. – 6 p.m. 1:30 p.m. – 4:30 p.m
5 p.m. – 7 p.m. 7 p.m. – 10 p.m..
Registration open
Golf Tournament (Extra Fee Req’d)
Print Judging – (A thru L)
Print Judging – (M thru Z)
Photoshop Workshop – Ross Benton (Intermediate to advanced) (Extra Fee Req’d)
Photoshop Workshop – Cris Duncan (Basic to Intermediate) (Extra Fee Req’d)
Hands–On Full Studio Setup w/Equipment & Instructor (Extra Fee Req’d)
(Instructors: Rick Ferro, Martin Grahame-Dunn, Steve Kozak, John Woodward)
Lunch (on your own)
Photoshop Workshop continues– Ross Benton (Extra Fee Req’d)
Photoshop Workshop continues– Cris Duncan (Extra Fee Req’d)
Print Judging – (A thru L)
Print Judging – (M thru Z)
Hands–On Full Studio (repeat of morning session) (Extra Fee Req’d)
Dinner (on your own)
“Fearless Photography: Passion to Profit” - Mary Ann Halpin (Miller’s sponsored)
Saturday
Sept. 19
7 a.m.
8:30 a.m. – 11 a.m. 9 a.m. – until ?
9 a.m. – until ? 11:30 – 1 p.m.
1 p.m. – 3:45 p.m.
4 p.m. – 7 p.m. 7 p.m. – 8:30 p.m. 8:30 p.m. – 11 p.m. Southwest Image
Registration open
“Anatomy of Portraiture” - Martin Grahame-Dunn (NIK Software sponsored)
Print Judging – (A thru L)
Print Judging – (M thru Z)
Lunch (on your own)
“Retouch Secrets of the Masters” - Janice Wendt (NIK Software sponsored)
Trade Show Open
Dinner (on your own)
“Creating Profits for Today’s Studio” - Rick and Deborah Ferro (BWC sponsored)
Page 8
2009 Texas PPA Convention Schedule
Sunday
Sept. 20
6:30 a.m.
Registration open
7 a.m. – 8:30 a.m.
Early Bird: “Children’s Themed Portraits” - Diane Wilson
(Virtual Backgrounds, Marathon Press, APR sponsored)
7 a.m. – 8:30 a.m.
Print Critique with the Judges
7:30 a.m. – 9 a.m.
Southwest PPA Past Presidents’ Breakfast
8:30 a.m. – 11:30 a.m. “The Complete Digital Photography Process” - Jim DiVitale (Canon USA sponsored)
9:30 a.m. –Noon
Southwest PPA Board Meeting
11:30 a.m. – 4 p.m.
Trade Show Open
11:30 a.m. – 1 p.m. Southwest PPA Past Presidents’ Spouse Luncheon
1:30 p.m. – 3:30 p.m. CPP Test
4 p.m. – 5:30 p.m.
Vendor Reception (Exhibitors Badge Req’d)
4 p.m. – 7 p.m. “Method or Madness?” - Tammy Wolfe & Tamar London (White House sponsored)
Monday
Sept. 21
7 a.m.
7:30 a.m. – 9 a.m. 7:30 a.m. – 10:30 a.m.
9 a.m. – 11:30 a.m.
10:30 a.m. – 2:30 p.m.
Noon
Noon – 2 p.m.
Noon – 1:30 p.m. 2 p.m. – 2:15 p.m. 2:15 p.m. – 5:15 p.m. 6:30 p.m. – 7:30 p.m. 7:30 p.m. – 10 p.m. 10 p.m. – Midnight
Registration open
Texas PPA Past Presidents’ Breakfast
“Live Free, Shoot Hard, Create Dynamic Images” - Richard Sturdavent
Texas PPA Executive Council Meeting
Trade Show Open
Texas PPA Past Presidents’ Spouse Luncheon
Texas Board of Directors’ Luncheon
Lunch (on your own)
Texas PPA General Membership Meeting
“The Many Hats of a Photographer” - Dave Huntsman & Jessica Vogel (Miller’s sponsored)
Cocktail Reception
Print Awards Gala & Dinner
Post Gala Dance w/ Deejay
Tuesday
Sept. 22
6:30 a.m. – 9:30 a.m. 8:45 a.m. –Noon Noon
Southwest Image
Registration open
“Live Free, Shoot Hard, Create Dynamic Images” - Richard Sturdavent
Have a Safe Trip Home
Page 9
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Page 10
Tales from the old Southwest . . .
Editor’s Note:
This the sixth of a new series about the early days of the
Southwest Professional Photographers Association based on
a book by past president Greer Lile (1968) of Little Rock, Ark.
and used with his permission.
The Grand Era (Part I)
By 1946 conditions were more or less back to normal,
and the following statements serve to reflect the thoughts of
the times:
Pat Rogers, President of Texas PPA: “Today marks the
5th anniversary of our last meeting.
“Little then did we realize the changes that were to take
place in both our Nation and organization.
“I am sure no other one profession played such an indispensable part, or contributed so much, towards winning the
war as did the Profession of Photography.
“May this laudable record
inspire us to even better service and greater professional
achievements.”
Mel Thurman, President
of SWPA, in announcing the
combined convention at Hotel
Texas in April, made the following statements: “We realize
how important this convention
is, and that is the reason that we
have spent a great deal of time
and effort getting your suggestions as to the kind of convention that you wanted.
“Five years is a long time to
make up for, but that is what
we have had in mind in planning your ‘46 convention.
Frankly, we believe that you will enjoy, as well as feel,
definite benefits from attending this three-day program.”
George Downing of EK Co. was the lead-off program,
followed by Fonville Winans using the Graflex, Paul Gittings on Photographing Women with Fluorescent Lighting,
Tony Wichens, Jack Wamsley, Walter Reeves demonstrating Electro-flash Photography using the new stroboscopic
light, the photographic light of tomorrow and Frank Oberkoetter on Color Prints with new Dye Transfer Process.
Mr. Zumwalt of Dallas was the last alphabetical listing to
attend.
President Paul Linwood Gittings, on the 50th Anniversary of Organized Photography in the Southwest, announced
the initial publication of a new magazine called “The
Southwestern Photographer”, and Volume 1, No. 1 came
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into being in November of 1947.
Prior to its publication, in March 1947 at Dallas, a convention featuring Joe McBride, Lawrence Blaker, Maurice
LaClaire, Walter Shinn, Harold Waltz, John Platz, and Norman Needy among others was held. Nine hundred were in
attendance.
This was an active year for the Southwest. The officers and directors decided to close ranks, incorporate the
organization, change the entire convention set up, and
strengthen the state association by partial return of funds
collected at Southwest to states to encourage stronger state
associations.
C. A. Taylor was elected President of SWPA, and new
Charter and By-Laws of association as granted by Secretary of State in Austin were adopted.
The George Eastman House, a museum of photography
was founded in Rochester as
a memorial to George Eastman. Beaumont Newhall was
curator.
Its purpose was to promote, encourage, and develop
photography and its allied arts
and sciences. Dr. Edwin Land
introduced Polaroid Pictures in
a Minute.
President C. A. Taylor
continued the grand era in the
Southwest with the 21st Convention in April 1948.
Assisted by Joe Litterst as
Vice-President and Fonville
Winans as Secretary-Treasurer,
the program consisted of Frank
Stewart, Jack Small, Jack
Wamsley on Speed Lamps and
Color Films, Phyllis Stoll with oil coloring demonstration,
Lyle Tyler, Spotwood Foster, Max Munn Autrey of Hollywood, and Bradford Bachrach among others.
This convention inaugurated the permanent print collection for the Southwest with new maximum number of
prints to be eight and the addition of open classification.
Mr. Taylor’s goal for attendance was to top 1,000, and he
came very close to it.
Part of the success goes to Fort Worth Photographer
group who opened the convention with a party and the
motto “A Drink in the Hand is Worth Two on the Bar, Be it
Buttermilk or Out of a Jar.”
A photograph is usually looked at - seldom looked
into. ~Ansel Adams
Page 11
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Page 12
Texas Convention Promises Programming Plethora
Just about everything you have come to know and love
about photography convention programs will be on tap at the
Texas Professional Photographers Association’s fall gettogether.
Included this year will be two all-day Photoshop workshops
to satisfy all levels of expertise as well as hands-on, full
studio setups with equipment and four instructors from whom
to choose.
This year’s instructors are Rick Ferro, Martin GrahameDunn, Steve Kozak and John Woodward.
There will be eight other regular programs and an “early
bird” program.
In addition to the multitude of topics will be other activities
including two days of print judging, a three-day trade show
and a print award gala and banquet.
The cast of speakers and their topics will be read in order of
their appearance – a rooster denoting the early bird program.
Thanks to Bill Hedrick, editor of The Texas Photographer,
for providing speaker information and photos.
“Photoshop WOW Factor 3.0”
Ross Benton
INTERMEDIATE to ADVANCED LEVEL - (extra fee required)
Join Ross Benton for a powerful class of Photoshop functions,
portrait retouching, print finishing
and album design.
Ross Benton
Create images that look like
you spent hours with only minutes of work.
This will be a fast-paced class with textures, filters, patterns, actions, profiles and so much more. “We will then dive
into some Custom Album design tools and wedding sales
techniques.
“Hang on to your seats; this will be a fast paced class with
tons of information!” Benton said.
At a recent Oklahoma state seminar Benton took the stage
to teach many of his Photoshop techniques that have earned
him a multitude of awards in a very short period of time.
He is extremely patient and takes the time to go over the
steps more than once within each action to achieve the beautiful textures and romance he adds to his portraits and wedding
images.
He also elaborates on his talent as a designer, creating gorgeous wedding album layouts for his clients and others who
seek out his expertise.
Some of the topics for this workshop include:
• The power of color
• Portrait Texture
• Album Design theory
• Skin, Hair and Eyes
• Custom Album Layouts
• Dramatic Backgrounds
• Dodge and Burn
• Portrait Templates
• Extending backgrounds
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• B/W vs. Sepia
•Texture backgrounds
• Custom Album Backgrounds
• Grain
• Photographic Design
• Album Design in Minutes
• RAW
• Marketing Design
• Selective Color (toning)
• The Romantic Portrait
• Selection Logic
Don’t miss this informative
program by one of the most
talented Photoshop artists in
the region.
Page 13
“Photoshop for the . . .
Professional Photographer”
Cris J. Duncan
FBASIC to INTERMEDIATE - (extra fee required)
In today’s age of digital
photography, the computer has
become an essential tool as well
as a time consuming burden.
Cris Duncan
As professionals, we need to
continue to learn and master our tools in order to stay competitive in a quickly growing market.
This full day workshop will focus on changing our philosophy of the way we workflow. From capture to image management and quick editing techniques, we can take our photography to a new level of consistency and efficiency.
This program is not designed to help make a bad photograph good, but rather to transform a good image to a exceptional sellable piece of art.
You will learn how to speed up your entire workflow,
resulting in more profit as well as providing yourself and your
clients with a guarantee both of you will love.
Discussion will cover such topics as image management
within Bridge, using metadata, basic image editing, using
layers and layer masks effectively, preparing images for print
and web use, album layout and design as well as advanced
portrait techniques to
make your
images, as
well as your
clients, look
their best.
You will also learn some tried and true tricks on speeding
up the workflow within Photoshop by creating presets, actions
and shortcuts.
Learn step by step instructions for several of the essential
techniques used to get
the most out of this
powerful software.
Students are encouraged to bring their
computers with Photoshop CS2 or higher
installed. Duncan’s energetic and humorous
approach to teaching
makes for a fun filled
day of learning and fellowship.
Duncan specializes
in wedding, portrait, corporate and family photography.
He is quickly becoming a force within the photographic
community for his technical knowledge of photography as
well as that of digital imaging programs, such as Adobe Photoshop.
His passion and knowledge for the art of photography is
contagious.
Since turning pro in 2001, he has had the opportunity to
photograph Presidents, sitting Vice Presidents, dignitaries and
countless weddings and portraits.
“Fearless Photography:
Passion to Profit”
Mary Ann Halpin
Mary Ann Halpin
Southwest Image
Mary Ann Halpin will share her
journey of discovery, re-invention
and translating her branding into
a successful fine art, wall portrait
business.
Whether you want to re-invent,
re-energize your career or are
just starting out, you will learn to
focus your photography
business and create a
new strategy for success.
Discover where your
passion for photography is and fearlessly put it into action.
Learn how to market your new ideas, create a buzz, and
Page 14
increase your sales to reach big profits
Best known for her portraits for the entertainment industry,
Halpin has received acclaim for revealing everything from
the glamorous beauty of Hollywood and the exquisite glow of
pregnancy, to the heartbreaking despair of Skid Row.
Her latest book, “Fearless Women: Mid-life Portraits,”
released in 2005,
features celebrities
such as Joni Mitchell,
Cybill Shepherd, Erin
Brokovich.
The book contains
compelling black and
white portraits and
the prolific works of
these women who
have dared to approach aging with
passion and fearlessness.
The book was featured on The Today
Show and Good Day L.A.
Making her transition into
a specialty of photographing
maternity, babies, children and
families, Halpin has taken her
branding and has translated it
into a successful fine art, wall
portrait business.
She also passionately focuses
her lens on women’s issues and
is the author and photographer
of her first book, “Pregnant
Goddesshood: A Celebration of
Life.” Controversial at the time, it portrayed pregnant women
as radiant and beautiful, and encouraged women to embrace
their pregnant bodies through photography.
This book blazed the trail to the popularity today of everyday women embracing themselves pregnant in fine art
portraiture.
She and her husband, professional singer and studio manager, Joe Croyle, divide their time between their studio in the
Hollywood Hills and their Pine Mountain home.
This exciting program by leading International Trainer Martin
Grahame-Dunn, will be an insight
into the way an experienced commercial photographer has grafted
his skills into the social photography market place.
This is an action packed program with lots of helpful hints
tography of people in a way that
excites clients and gives them the
feel of high fashion models with
none of the stress!
Visual choreography is his forte as he works like a top art
director on every shoot using his system of ‘education, intervention and execution’ in the posing and coordination of his
subjects.
Grahame-Dunn is a
British photographer who
teaches intensive “Master
classes” and lectures all
over the world, often to
sold-out crowds.
His presentation will
cover the following topics:
• What it means to
have a ‘good eye’
for a photograph
• The origins of
composition and its
supposed “rules”
“Anatomy of Portraiture”
Martin Charles Grahame-Dunn
Martin
Grahame-Dunn
and tips.
You will be exploring the subjects of advanced and dynamic composition and posing, as well as off-camera flash for
power and drama.
Also covered
will be the effective use of wide
angle lenses and
a whole host of
other invaluable
skills.
With a broad
range of skills
founded in the
world of fashion and advertising photography, Grahame-Dunn
brings his special angle to weddings, portraiture and the phoSouthwest Image
See Grahame-Dunn, Page 18
Page 15
“Developer,
Stop-Bath
and Fixer”
by
Cary
Garrison
“Sweet Smile
of
Innocence”
by
Linda
Martin
“Want
to Play?”
by
Margaret
Bryant
“Surf
the
Pipeline”
by
Wayne
Reese
“Jackson
Makes
Ace”
by
Mark
McCall
“Oklahoma Heritage”
by Dwaine Horton
“Jacqueline”
by
Mike
Scott
Southwest Image
“Cool!”
by
Rick
Massarini
Page 16
“The
Final
Touch”
by
Jenny
Hollis
“Lovin’
Life”
by
Angela Lynn
Gonzalez
“Bus Stop
to
Nowhere”
by
Elena
Hernandez
“Wings
of
Redemption”
by
Richard
Sturdevant
“Hand
of
Faith”
by
Michael
Scalf Sr.
“Autumn’s
Brew”
by
Mickey
Ginn
Southwest Image
“Home
to the
Heartland”
by
Rachel
Williams
“Street
Corner
Prophet”
by
Oscar
Lozoya
Page 17
Grahame-Dunn
Continued from Page 15
•
The importance of understanding the elements of composition
• The key elements - symmetry, line, texture, tone, form,
color, positioning, depth of field and the decisive moment
• Understanding dynamics, the elements that hold an image together.
His career spans nearly 30 years covering many aspects of
professional photography including industrial, commercial,
automotive, advertising, fashion, editorial, wedding photography and portraiture.
Over almost the entire period of his professional career
Grahame-Dunn has been actively engaged in the training of
photographers from the four corners of the globe covering
every major discipline.
He is a highly respected trainer and judge with the Fuji Professional School of Photography, the Kodak European Gold
Circle and many of the world’s leading representative bodies.
“Retouch Secrets . . .
. . . of the Masters”
Janice Wendt
Janice Wendt
Janice Wendt
will reveal how
master photographers achieve
beautiful skin,
full of detail and
life.
Learn how to
create dimension-
al qualities in your own images.
Wendt will demonstrate the retouch methods used to create
the “LOOK” on several Master Photographers’ images.
From high fashion to wedding to scenic and traditional,
learn the techniques that will put the professional edge into
your images.
Wendt, Nik Software’s leading authority and ambassador,
reveals the techniques that will save the most valuable commodity we all share, “TIME”!
She has fine-tuned her craft over the years and has a foolproof method of getting the most out of every image.
By understanding the photographic process, she has positioned herself as one of the true leaders on the topic of digital
image enhancement.
Wendt spends much of
her time working on educational issues for Nik Software
and educates professionals
nationally in subjects related
to the digital capture process,
digital workflow and offers a
practical view of retouching
featuring alternative, time
saving techniques for both the
professional and beginning
photographer.
Southwest Image
She is an experienced commercial and portrait photographer
with over 25 years of experience
working in film photography and
is a highly accomplished practitioner of digital imaging and
photographic retouching.
Before joining Nik Software Inc., she worked as a photographic product manager for OmegaSatter managing a broad
range of products in their photographic product distribution
division from cameras to paper products.
JANUARY PHOTO WORKSHOP
AND SAFARI
Join one of Oklahoma’s most colorful photographers
Jan. 7-10 for a unique three and one half day workshop.
Since 1994 Ted E. Lane, Cr. Photog. has provided this
experience in the Big Bend area of southwest Texas.
Several areas in and around Terlingua and Lajitias
will be explored.
Enrollment is limited. Contact Ted at (918) 742-7443 or
www.telphotography.com.
Page 18
“Creating Profits for Today’s Studio”
Rick & Deborah Ferro
Rick and Deborah Ferro will share with you how they have
increased their studio’s profits in today’s market.
Their creative marketing approach will show you how to
advertise for zero dollars and get the phone ringing.
Their incredible gift with
purchase program has doubled
their sales average! With his
seasoned approach to posing
and lighting, complimented
by her artistic techniques with
Photoshop and Corel Painter,
they will show you how they
develop their photography
into a finished work of art.
Topics in this program
include:
•Artistic slide shows showRick & Deborah
casing both Deborah’s and
Ferro
Rick’s style of photography
• New lighting techniques with new technology
• Creative marketing ideas for zero
dollars and beyond
• Artistic techniques
& graphic design
using Photoshop and
Painter.
The Ferros have
owned Signature
Studio located in
Jacksonville, Fla., and for eight years,
have been involved in children, families, weddings and digital artistry.
Rick has over 35 years experience
in photography and is best known for
developing the Wedding Photography
Department for Walt Disney World in
Orlando.
His best selling book
titled “Wedding Photography” has been published
by Amherst Media and is
in its third edition with a
fourth sold to Korea.
Deborah has a background as an artist and
has been a photographer
for over 12 years.
She has authored
“Artistic Design Using
Photoshop & Painter” and
co-authored with Rick
a book called “Wedding
Photography with Adobe
Photoshop,” published by
Amherst Media.
Her knowledge of
Photoshop & Corel Painter mixed with his traditional photography makes for a great combination in the new digital age,
making them one of the newest couple teams in high demand
on the professional speaking tour.
“Children’s Themed Portraits”
Diane Wilson
Diane Wilson, of Until Dawn
Studio from Toronto, Canada,
will share her approach to children’s themed photography.
She is able to offer a huge
variety of sets to her customers with the use of the Scene
Machine from Virtual Backgrounds.
She will cover marketing,
sales, set design, prop sourcing,
costuming, and post production
tips.
Diane Wilson
What makes her approach
so different is being able to create so much variety in a very
Southwest Image
small space - her
studio is only
15x18 feet!
In this digital
age you need to
offer something
different – something moms can’t do themselves, she
said.
Wilson offers that unique product – with
a simple cost-effective approach.
She has had a colorful career history – a
professional puppeteer, corporate sales
Page 19
consultant, and a furniture designer.
In 1999, at the age of 37, she was
diagnosed with MS and needed to
slow down and re-evaluate her life’s
goals and ambitions.
Her new career choice became
photography.
She has a genuine love of childhood innocence, and now runs a very
successful studio open only two days
a week at a local Flea Market north of
Toronto, Canada.
Her simple approach to themed
photography has expanded to include
workshops held every other month at
Virtual Backgrounds in San Marcos,
Texas.
“The Complete Digital
Photography Process”
Digital photography is about taking back quality control in
your image making.
Portrait, commercial, event, editorial, and fine art photographers all have the same goal in
digital photography - to create
beautiful images with precision tonal control, and simplify
the production workflow with
predictable results.
In this program, Jim DiVitale
will share his problem-solving
techniques using digital capture
with Photoshop CS4 and Lightroom 2 that apply to every field
of photography.
Jim DiVitale
From capture through final
file archiving, he will explain how to streamline both the
creative and production digital workflow to improve quality
and save time.
•Calibration and custom profiling from capture to final
output
•Determining proper exposure values for digital capture
•Understanding bit depth,
resolution, and file formats
•Customizing Photoshop’s
settings to work for your specific needs
•Processing Images from
RAW capture to final DVD
archiving
•Workflow processing with
Adobe Lightroom 2
•Shooting and stitching
multiple images to create large
panoramas
Southwest Image
Jim DiVitale
•Working with layer blending modes and adjustment
layers
•Using selection and layer masking for the multiple image
montage
•Using light painting and selective focus for creative effects
•Converting black and white images with incredible tonal
control
•Creating photopaintings with custom border edges
DiVitale has been
an Atlanta commercial advertising photographer
and photography
instructor for over
28 years.
During the last 15 years, he has specialized in digital
photography and computer photo illustration for ad agencies,
design firms, and corporations nationwide.
Going completely digital capture in 1992, his award winning digital photography has been featured in numerous
publications throughout the country.
As a member of National Association of Photoshop Professionals Instructor Dream Team since 2000, he writes the
“Digital Capture Workshop” column for Photoshop User
Magazine” that goes out to over 100 countries, and is a nominee to the Adobe Photoshop Hall of Fame.
MEMBER CLASSIFIEDS $25
Have something to buy, sell or trade? Or perhaps a seminar to
promote? SWPPA members (excluding vendors) can place
a “member’s classified” like this for only $25 per issue.
Your ad will be in 3,000 copies of this magazine in 34 states.
And, as the magazine is on the SWPPA website,
you’ll have visibility 24/7.
For more information, call the editor
Don Hayden, at (918) 742-3002.
Page 20
“Method or Madness?”
Tammy Wolfe and Tamar London
Tammy Wolfe
Tamar London
Tammy Wolfe and Tamar London have been speaking
throughout the United States for the past two years.
Their program has been very well received by photographers from various levels of experience.
“Method or Madness” focuses on studio management and
covers an array of topics that will help organize workflow and
create systems that will enhance the efficient use of time and
money within the studio.
This program will inspire
the beginner photographer
as well as the seasoned
studio owner who is looking
for ways to polish his/her
studio operation.
Topics covered include:
defining roles, increasing
efficiency of employees,
hiring, handbooks, contracts, payroll, branding,
networking, getting noticed,
workflow, sales, and client
relations.
Tammy Wolfe opened her
first studio in 2001. Before
long, her reputation was established as a progressive photographer who breaks away from traditional styles.
Wolfe has won numerous awards for her images including
two Kodak Gallery Awards and has been named Photographer
of the Year at Triangle Photographers Association for the past
two years.
Her work has an edgy style that makes her sought after by
brides throughout the state of Pennsylvania and beyond.
Tamar London is an award-winning photographer in the
State College area. Among her recent awards is Best of Show
at Triangle Photographers Association.
Southwest Image
She enjoys capturing natural interaction among her
clients in a fun and
whimsical way. Her photographs have been featured in local
publications, including the cover of “State College Bride”
magazine for the past three years.
London has developed extensive links to organizations in
her community. She uses her experience to help learn creative
marketing techniques.
In February of 2008 the two women merged their two
home-based businesses into one 8,500-square-foot studio in
downtown Altoona, Pennsylvania. They hired a staff of three
full-time employees and London Wolfe Photography was
born.
“Live Free, Shoot
Hard, Create
Dynamic Images”
Richard Sturdevant
Award winning Photographic Artist Richard
Sturdevant will demonstrate his creative style
with a full step by step on
capturing and editing a
custom built motorcycle
with a live model.
Sturdevant is well
known for the artistic twist
Richard Sturdevant
and fantasy like images
that he creates for his commercial clients.
He has won numerous awards in print competition with
Page 21
scores in the high 90’s and scoring a 100 at the 2008 SWPPA
print competition, going 4 for 4 over the last 4 years with five
loans in the last two years.
On day one,
you will witness
how he preps
for the shoot, his
thought process
for deciding
what he needs to
capture and what
he can do in post
production.
You will see
how he sets up the lighting needed for the shoot, how he communicates with the model to get the most from the session.
He will explain what backgrounds can be used for a straight
capture and what you need to do if you will remove the
background so you can create a composite with the bike and
model. He will also demonstrate how you use the Virtual
Background System on a commercial shoot.
On day two, you will see Sturdevant put the elements
together in a fantasy-like composite for which he is so well
known.
From start to finish you will see his process with nothing
held back. He will share everything that he does for an image
of this kind.
You will learn how to
remove a background,
how to make edges look
natural so you can avoid
that cut out look.
He will show you how
to plan ahead for an image, gathering material to
create a masterpiece. You
will see his techniques,
the software he uses, how
to use layers mask, how to
work with multiple layers
and how to use blending
modes.
Then, as he wraps up the image for the finale, you will see
how he brings it all together, making every element work
seamlessly together and how to prepare the final image for the
client or print competition.
This is an extremely advanced class, but it is great for the
beginner to see how work like this is created.
This program is geared
toward marketing and
creating studio events to
increase traffic, generate buzz and give your
clients reasons to come
back time and time
again.
You’ll learn how to
market through newsletters, the web, word of
mouth and direct mail.
Watch as Dave and JesDavid Huntsman
sica create a promotional
and Jessica Vogel
set. They’ll explain why
and how the set is created to maximize flow, posing and storytelling without much effort during the session.
You’ll also get a basic look into the lighting used to create
impact and learn how to make the sales presentation fun and
profitable. They will demonstrate how to sell your work using
a few simple tools and techniques without using pressure.
Dave and Jessica will also share how they prepare the client
in advance for the sale. You’ll learn the word choices, pace,
flow and even how to close the sale. You’ll be amazed at how
much you learn about photography when you sell your own
work or at least sit
in on a few sales
sessions.
Dave and Jessica didn’t have
a clue when they
met over 14 years
ago that they would become an energetic, dynamic duo of
Photographic Excellence. Between them they have won The
Kodak Gallery Elite Award, 22 Kodak Gallery Awards, seven
Fuji Masterpiece Awards, seven Kentucky Photographer
of the Year Awards, seven Kentucky Best of Show Awards,
countless Best Portrait, Illustrative, Wedding and Commercial
Awards.
“The Many Hats of a Photographer”
Dave Huntsman and Jessica Vogel
Southwest Image
Page 22
They have earned four
PPA Photographer of the
Year Gold Awards and have
over 20 Loan Collection
Prints and well over 100
print merits.
Jessica is married to Tom
Vogel and her home studio
is a model of efficiency.
Dave is married to Lucie
Huntsman and his studio
has been in his home from
the beginning of his
business career and is also designed for creative efficiency.
Jessica and Dave both have created outdoor shooting parks/
gardens that help them to maximize creativity in minimal
time.
They both enjoy sharing and teaching, creating a following
for their down to earth, realistic approach to business, photography and life.
Wedding Album Photographer of the Year, Eastman Kodak
Gallery Awards and Fuji Masterpiece Awards.
A member of the Eastman Kodak Mentor Program she has
also received PPA’s National Award.
Arizona
Continued from Page 3
It was during his term as president that
he tried (unsuccessfully) to have Arizona
included in SWPPA.
In 1990 he was asked to
serve on the PPA International Convention Committee, a post that both he
and wife Janice served on
for 15 years.
He was also appointed
to serve on the PPA Wedding Group for 3 years.
Holladay
He served as PPA councilor for two terms and has been serving as
the ASP Convention Booth Chairperson for
the past 3 years.
He holds the prestigious National Award
and has been honored in Arizona with lifetime membership for service rendered.
Eskridge, M. Photog.
Cr., CPP is a member and
past president of both the
Arizona Professional Photography Association and
the Phoenix Professional
Photography Association.
She has served as the
Chairperson for the PPA
Eskridge
Wedding Specialty Group
for three years and was a member of Eastman Kodak’s ProTeam.
Her many awards include Arizona Photographer of the Year, Arizona Portrait
Photographer of the Year, Phoenix Portrait
Photographer of the Year, Phoenix Wedding
Photographer of the Year, Arizona Illustrative Photographer of the Year, Arizona
Southwest Image
Page 23
Southwest Image
Page 24
Convention Line-up Extraordinaire
A world-renowned cast
of photographers made up
the complement of speakers
at “Capture ‘09” - the Arkansas
Professional Photographers Association’s state convention July
12-15 at the Doubletree Hotel in
the River Market District of Little
Rock.
The lead-off speaker was Mitche
Graf, an internationally acclaimed
photographer, educator and bestselling author who has become
one of the most sought-after
speakers in the industry bringing
more than 25 years of dynamic
sales marketing experience and 10
years of studio experience to his
energetic seminars and workshops.
He was followed by Louisiana
Photographer
of the Year Barbie
Mitche Graf
Vallot and then by Denis Reggie,
at the very top of the wedding photography profession whose
style has become a touchstone of photographic excellence.
Rounding out the speaker roster was John Woodward who
has spent 35 years producing images for corporations such as
Chase, Citibank, Viacom, Paramount, RJR Nabisco, Hawaiian
Tropic, Cunard, Hyatt and Marriott.
For much of his photographic career, his studio was located
in a country in Idaho. Choosing to live in a small town (only
2,400 people!) challenged him to refine his sales and marketing skills, and he will share these meat and potatoes techniques with you.
Having given his programs in 44 states and 9 countries, his
fast-paced and high-energy program will provide business
tools necessary to not only compete in today’s highly competitive world of professional photography, but to win the war!
Reggie was an athlete whose
two sports-related injuries kept
him out of the action. To stay with
the team, he took up photography
and built a thriving business.
He photographed “anything and
everything” throughout his college
years, proved to himself that he
could make a living as a photographer, and went full-time in 1976.
By chance, he attended the
wedding of a former girlfriend and
Denis Reggie
detested the predictable and anSouthwest Image
noying style in which it was photographed.
He determined to apply to wedding photography the techniques of sports photography and photojournalism, observing
and responding rather than demanding and controlling.
Reggie is at the very top of the wedding photography profession.
He has photographed 21 Kennedy family weddings (at the
age of 25 for the first one), including those of Maria Shriver to
Arnold Schwarzenegger, Caroline
Kennedy to Edwin Schlossberg,
and John Kennedy, Jr. to Carolyn
Bessette, as well as the weddings
of such well-known people as Mariah Carey, Alan Greenspan, Tom
Clancy, Peter Jennings, and that of
Maria Cuomo to Kenneth Cole.
Woodward, Cr. Photog., API,
received The Photographer of the
John Woodward
Year award from the Professional
Photographers of America at the
2007 national convention.
As a double honor, he was the recipient of the ASP’s Educational Associate as well.
The Educational Associate Award has only been received
by 37 individuals in the 70 year history of the association.
Additionally, Woodward received The Regional Gold Medallion from the American Society of Photographers for his
photograph entitled “Contemplating the Temple.”
Woodward has been the corporate sponsors’ photographer
for the United States Tennis Open for nearly three decades.
In the world music he has had opportunities to work with
the Rolling Stones, Michael Jackson, Madonna, Whitney
Houston, Bon Jovi, Billy Idol and Billy Joel.
Additionally, he has photographed Heads of State, the
Pope, Dalai Lama, several Presidents and a First Lady or two.
Past President Laid to Rest
David A. Huff, 59, of Fayetteville, president of the Arkansas Professional Photographers Association in 1978, died Feb.
10.
Born Oct. 10, 1949 in Fayetteville, he was the owner and
second-generation portrait photographer of Bob’s Studio of
Photography.
He received many degrees and awards including the Professional Photography of America National Award for meritorious contributions to professional photography, and the Senior
Fellow of Photography Degree.
See Huff, Page 31
Page 25
Posing, Lighting and Print Competition . . .
. . . Among Features at PPLA Convention
The state convention of the
Professional Photographers of
Louisiana held Aug. 15-18
at the Westin at Canal Place
in New Orleans began with
an evening program on
Burlesque Boudoir Imagery by
Louisiana member Tammy Marrs.
The next day featured Dave
Swoboda who presented an early
bird opportunity, in a program
called “Let’s Talk Competition”
and Gabriel Alonso presenting
“The Power of the Classics” - an
advanced study and exploration
into the fine art of portraiture.
Rounding out the day was an
evening presentation by Randy
Dave Swoboda
McNeilly entitled “Raiders of the
Lost Art” - an action-packed expedition, moving back in time
all the way to the last century - about lighting, composition
and aesthetics.
Next was an all-day presentation by Hanson Fong on “The
Lost Art of Posing and Lighting” including the classic 10
poses, flow posing, group and family posing; lighting control, window lighting; body proportion and balancing, facial
analysis.
Rounding out the convention
was Will Crocket, whose program
– “Using only ONE light - the
smart way” – explained off-camera flash, lighting the room and
some amazing new one-light tips
for the studio.
Swoboda, M. Photog., Cr.,
F-ASP spoke about “what will
improve scores - Impact, Color,
Gabriel Alonzo
Design, Presentation, Lighting,
and Titles.
“Let’s look at some of this year’s prints, very well knowing,
many of these images will be entered at Southwest Regional
Print Competition in September.”
“We all know that improving your competition skills makes
you a better photographer and makes you more salable in
your particular market area,” Swoboda said.
Swoboda has 153 Print Merits including 45 Loan Collection Prints, has seven times been an international judge for
the Professional Photographers of America and for Southwest
Southwest Image
PPA, was the first year recipient
of the PPA Imaging Excellence
Award and has received two National Awards.
Alonso, M. Photog., Cr., FTPPA presented “The Power of
the Classics” - an advanced study
and exploration into the fine art of
portraiture - designed to achieve
two main goals: to re-kindle the
fire in the heart of the experienced
portraitist who has been in the
Randy McNeilly
trenches and needs a fix and to
bring the intermediate level professional up to a higher level
of expertise.
The vehicle to get there is the same for both, the rediscovery of the vast knowledge contained in classical portraiture.
Alonzo serves as a Qualified Affiliated International Print
Juror and as a member of the Photographic Exhibitions Committee of the Professional Photographers of America.
He is Manager and Portrait
Artist for both Gittings Texas and
Gittings West Studios; Regional
manager and Portrait Artist for
McWhirter Portrait Studios at
Neiman Marcus in Houston, Texas
and Portrait Artist for WyndhamLeigh Portraiture in Washington,
D.C., Fort Worth and Dallas,
Texas.
Hanson Fong
McNeilly, M. Photog., MEI.,
Cr., API, said “The turn of the century saw two giant changes
in photographic education.”
“The enlightenment of business education, marketing,
and the digital work flow has dominated programming ever
since,” he said.
McNeilly operates a portrait/wedding/commercial studio in
Shelby, N.C. whose passion for the last two decades has been
directed toward print competition.
During this time he has earned the equivalent of six Master
of Photography degrees, PPA Imaging Excellence Award, become an affiliate juror and now is a jury chairman in training.
This year, he became the 100th photographer in the world
to receive the Fellowship from the American Society of Photographers.
See Louisiana, Page 31
Page 26
Lozoyas Top
Convention
Competition
In every state association
which makes up the Southwest
regional there is at least one
photographer other members
would like to move far away.
In Oklahoma, it’s Steve Ervin who seems to win every
award available in that state.
In New Mexico, it has to be Oscar Lozoya – winner of a
dozen awards at the 2009 print competition of the Professional Photographers Association of New Mexico!
Just kidding, Oscar; I’m sure you are an inspiration to those
who would follow.
Among the many accolades he received this year are being
named Photographer of the Year and having the Best of Show
for “Weathered Soul.”
He also received the
Dick Kent Certified Professional Photographer
Award for “Censorship,”
the Professional Photographers of America’s
CPP Award as well as the
American Society of Photographers Award – given
to the highest scoring
print of an ASP member.
It might well be added
that wife Jessica also took
four awards.
“Weathered Soul”
Receiving Kodak
by Oscar Lazoya
Gallery Awards were:
(Portrait) - Oscar Lozoya for “Weathered Soul,” (Illustrative)
- Oscar Lozoya for “Censorship,” (Commercial) - Jessica
Lozoya for “Blue Sky Tours” and (Digital/Electronic Imaging) - Marlene Loria for “Sisters.”
A Fuji Masterpiece Award in the Portrait category went to
Robert Horne for “Simply Red.”
A Special “Route 66” Category was won by Glenn Hohnstreiter for “Monumental Twilight.”
Robert Horne took the Past President award with “Resistance is Futile” as well as the Slideshow/Video Award for
“Experience the Difference.”
The Best First Time Entry went to Eric Jones for “Cyclamen” who also received a Distinguished Print by a first timer
for “The Sentinel.”
The Out of State Award was presented to Jack Avalos for
Southwest Image
“Rhapsody in Blue.”
The General Trophy in the Portrait Category went to Dennis Chamberlain for “Go Ahead, Make My Day” with distinguished ribbons going to “Nothing Left to Lose” by Dennis
Chamberlain, “There It Is” by Amy Parrish and “The Pause
that Refreshes” by Dennis Chamberlain.
The Salon Trophy in the Portrait Category went to Oscar
Lozoya for “Weathered Soul” with distinguished ribbons
going to “Litany” by Oscar Lozoya, “Dark Man” by Oscar
Lozoya and “Simply Red” by Robert Horne.
In the General Wedding Category a distinguished ribbon
went to Marlene Loria for “The Golden Gown.”
The Salon Trophy in the Wedding Category went to Jessica
Lozoya for “Monumental Moment.”
The General Trophy in the Illustrative Category went to
Eric Jones for “Cyclamen” with distinguished ribbons going
to “The Sentinel” by Eric Jones, “The Arch at Bisti” by Eric
Jones and “Eyes of the Wolf” by Shelley Marsh Rice.
See NM Prints, Page 31
Jessica Lozoya Receives
New Mex. National Award
By Phyllis Crossley
The Professional Photographers Association of New Mexico presented the coveted National Award to Jessica Lozoya
at its annual convention held in Albuquerque NM in March of
this year.
The award was presented to Jessica by Mike Scalf Sr., Executive Director of the Southwest Professional Photographers
Association.
The late PPA
President Louis
Garcia of Eastchester, NY created the National
Award in 1958,
“for all the hard
work by others
to further the
profession while
asking nothing in
return.”
Garcia decided
these individuPhyllis Crossley, left presents
als should be
National Award to Jesssica Lozoya
recognized for
their exceptional contributions and created the distinguished
national award.
Each year, PPA makes the award available to its state,
See NM Award, Page 31
Page 27
Nine On Tap For
PPO Convention
Gabriel Alonso, M.
Photog., Cr. of Fort
Worth, Texas, will present “The Power of the
Classics” to open the
state convention of the
Professional Photographers of Oklahoma Aug.
Alonzo
28 at the Reed Center in
Midwest City – an Oklahoma City suburb.
That same day will see
programs by Gary Meek,
M. Photog., Cr. of Hot
Springs, Ark. on “Mastering the Digital Medium”
and George Kuchler, Cr.
Photog., CPP of New OrSturdevant leans, La. on “Mastering
the Long Exposure.”
Meek
Trummer
The convention, which runs through Aug.
31, will also feature five other part day programs and an all-day Monday program.
The other programs include Christy
Goodger of Bethany, Okla. – “Photographing Babies,” Richard Sturdevant of Garland,
Texas – “The Creative Power of Composites,” Rick Trummer, M.
Craft
Photog., Cr. of Madison, Wis. – “Take No Prisoners,” Dennis
Craft, M. Photog., Cr. of Marshall, Mich.
– “Portraying Children” and Jon Allyn, M.
Photog., MEI, Cr., CEI of Milwaukee, Wis.
– “The Subtle Art of Photography.”
An all-day event will
be
presented by Jennifer
Hudson
Hudson, M. Photog., Cr.,
CPP of Boston, Mass. on “Inspiration and
Creativity - The Handmade Life.”
A Mardi Gras-themed dress-up party is
scheduled along with print competition judging and an extensive tradeshow.
Allyn
Cozy Group at Spring Seminar - Cary Garrison, (seated fifth from the left on the front row) president of the Professional
Photographers of Oklahoma, decided to have a spring seminar not just in name, but in season, but unwittingly chose a weekend
which saw a near-record snowfall. Although attendees took time out for a group photograph, many opted to take advantage of
the unseasonal weather to make snow angels, have snowball fights and create what might be seen later as competition prints.
Southwest Image
Page 28
Sturdevant is
“Kerrville Man”
At the Summer Seminar
of the Texas Professional
Photographers Association at
Kerrville Richard Sturdevant’s
“Majestic Illumination” took Best of
Show.
The Garland photographer also received the
Presidential Highest Print Case Total with 377 total points out
of 100 possible.
Sturdevant piled up seven other trophies including two
Kodak Gallery and one Fuji Masterpiece awards.
Space only allows for trophy winners to be listed (See next
edition of The Texas Photographer for more detailed results)
and they were: Best Commercial/Industrial by a Student “Pretty in Pink” by Hamid Bijari, Best Wedding Image by
a Student - “Timeless Love” by Michael J. Samaripa, Best
Electronic Imaging by a Student - “Engraved” by Kelly
Young, Best Illustrative by a Student - “Another Saturday
Night” by Jessica Donovan and Best Portrait by a Student “The Godfather” by Travis Tank.
Best Electronic Imaging: Print Enhancement - “Valley of
the Damned” by Richard Sturdevant, Best Electronic Imaging: Restoration - “Company Two One Nine” by Catherine
Dybala, Best Electronic Imaging in
the General Exhibit - “Valley of the
Damned” by Richard Sturdevant and
Best Electronic Imaging by a Master “Allure of the Sea” by Dixie Dobbins,
Best Folio - “Nora” by David Sixt,
Commercial: Best Architectural - “Chateau de Vie” by Vernon Wentz, Commercial: Best Product - “Pride and
Joy” by Don Dickson, Commercial:
Best Interior - “Relaxation” by Vernon Wentz, Commercial: Best Aerial
- “Close Encounter” by Jim Bacon,
Best Overall Commercial/Industrial by
a Master - “Pride and Joy” by Don Dickson and Best Overall
Commercial/Industrial in General Exhibit - “Chateau de Vie”
by Vernon Wentz.
Illustrative: Best Animal - “Texas Pride” by Richard
Sturdevant, Illustrative: Best Scenic - “Blessed Two” by Teri
Quance, Illustrative: Best Illustration - “The Audition” by
Larry Lourcey, Best Overall Illustrative by a Master - “The
Audition” by Larry Lourcey, Best Overall Illustrative in
General Exhibit - “Blessed Two” by Teri Quance, Best MultiMaker General Album - “Enchanted Rock” by Elizabeth
Homan and Ross Benton, Best General Album in General
Exhibit - “Lavish Living” by Vernon Wentz and Best General
Southwest Image
Album by a Master - “Mile High Love” by DeEtte Sallee.
Best Wedding Album in General Exhibit - “Eric and
Teresa” by Maria Bernal, Best Custom Wedding Presentation by a Master - “Costa Rican Love” by J.B. Sallee, Best
Bride - “Secluded Splendor” by David Sixt, Best Bride and
Groom - “Blushing Bride” by Jenna Mayfield, Best Group at
a Wedding - “Pretty in Pink” by DeEtte Sallee, Best Wedding
Image by a Master - “Secluded Splendor” by David Sixt and
Best Wedding Image in General Exhibit - “Blushing Bride”
by Jenna Mayfield.
Best Portrait of a Child - “Imagination Station” by Jenny
Hollis, Best Portrait of a Man - “The Apostle” by Cris J.
Duncan, Best Portrait of a Group - “The Lesson” by Jenny
Hollis, Best Portrait of a Woman - “Majestic Illumination” by
Richard Sturdevant, Best Overall Portrait by a Master - “Descendant of the Buffalo Soldier” by Kaye Frey, Best Overall
Portrait in General Exhibit - “Madonna” by Tracye Gibson
and Best Overall Image by a Student - “The Godfather” by
Travis Tank.
Fuji Masterpiece Awards went to (in the portrait category)
Richard Sturdevant for “Majestic Illumination” and (in the
Wedding Image category) DeEtte Sallee for “Pretty in Pink.”
Kodak Gallery Awards (category in parenthesis) were: (Portrait) “Ice Princess” by Randall L. Stanford, (Commercial/
Industrial) “The Sturdavinci Code” by Richard Sturdevant,
(Illustrative) “Prayers in Purgatory” by Brandon Trull, (Wedding) “Smokin” by DeEtte Sallee, (Album) “Lavish Living”
by Vernon Wentz and (Electronic Imaging) “Valley of the
Damned” by Richard Sturdevant.
The Best First Time Entrant award went for “Court of
Conscience” by Maria Bernal; the Award for Highest Scoring
Entry by a CPP went for “The Audition” by Larry Lourcey
and the ASP State Elite Award went for “Imagination Station”
by Jenny Hollis.
The Special President’s Theme - “Motion” Trophy was won
by Randall L. Stanford for “Dance Like No One is Watching.”
Editor’s Note: Special thanks to Bill Hedrick (Texas Professional Photographer) for providing story information.
Page 29
Southwest Image
Page 30
Huff
Continued from Page 25
Huff grew up in the family photography business founded
in 1946 by his father (Bob) in downtown Fayetteville - currently Hugo’s restaurant.
In 1956, the studio was moved across the street to the Rogers Electric Building. In 1971, he and his dad designed and
built the current studio.
He is survived by his wife Helen Barrack Huff and a sister,
Judy Horne of Farmington.
Louisiana
Continued from Page 26
With over 30 years practicing the Art of Photography, Fong,
M. Photog.Cr, FPPC, shared his techniques that apply to both
portrait and wedding photography demonstrating the Classic
10 poses that he pioneered, allowing the handling any body
type such as placing a large body next to a small one or a tall
person next to a short person.
What makes his techniques unique is that they can be applied to both portrait and wedding photography and they only
take seconds to do.
Fong, of San Francisco, California, is globally recognized
as one of the premier wedding and portrait photographers
in the industry today and is a member of the prestigious and
world-renown Society of XXV as well as Canon’s Explorers
of Light.
He has lectured at every major school of photography
across America and has been invited to speak at various national and international conventions.
Crockett is known as a technical wizard as well as a worldclass commercial photographer
and in this program he revealed
his simple, quick and profitable
“one-light” techniques for shooting portraits in the studio and
on location as well as his latest
techniques on how to shoot events
using off-camera flash.
“There is so much technology
packed inside today’s cameras and
Will Crockett
flashes that you already own – but
have never used,” Crockett said.
He explored some easy-to-use and money-making techniques on how to put that technology to work right now.
“Shooting smarter is much easier than shooting harder,” he
said.
After more than 29 years as a world class commercial photographer gathering assignments from high line clients like
Pfizer, Boeing, Hewlett Packard, Cadbury, United Airlines
and TIME magazine, Crockett is now focused on using new
technologies to creating high quality educational conduits that
Southwest Image
include the award winning ShootSmarter DVD video series,
the top non-forum pro photo website; shootsmarter.com, the
ground-breaking ShootSmarterTV pay-per-view website, and
the www.BogenCafe.us educational website.
NM Prints
Continued from Page 27
The Salon Trophy in the Illustrative Category went to Oscar
Lozoya for “Censorship” with a distinguished ribbon for
“American Gothic” by Glenn Hohnstreiter.
The General Trophy in the Commercial Category went to
Mickey Ginn for “Dream Time” with a distinguished ribbon
for “Our Nation on the Eve of Transition, January 2009” by
Peter Davies.
The Salon Trophy in the Commercial Category went to Jessica Lozoya for “Blue Sky Tours” with distinguished ribbons
going to “Going Up” by Glenn Hohnstreiter and “Blues” by
Oscar Lozoya.
The General Trophy in the Digital/Electronic Imaging
Category went to Marlene Loria for “Sisters” with a distinguished ribbon to “Pretty In Pink” by Marlene Loria
The Salon Trophy in the Digital/Electronic Imaging Category went to Jessica Lozoya for “Juxtapose.”
Award
Continued from Page 27
regional, national and international affiliates. While PPA
bestows many awards to affiliate members, this is by far the
most coveted and prized honor.
The National Award is given to individuals who go beyond
what is expected of them.
The plaque reads “for service to professional photography.”
The recipient began her career in photography shooting
models and actors and photographed her first wedding at the
tender age of sixteen. Jessica is a graduate of Oklahoma State
University where she earned an Associates of Applied Science degree in Photography Technology.
During her last year of college, Clay Allen, one of her professors, encouraged her to join Oklahoma’s state association.
Based on the success of her state level entries Jessica then
joined PPA, entered a regional judging and became the first
active OSU student to ever earn PPA print merits.
She has since gone on to earn both her Master and Craftsman degrees, and CPP designation.
In addition to her many professional accomplishments, Jessica has been a tireless and enthusiastic supporter of her state
association.
As a hard working board member for many years, she
has been instrumental in the organization’s turnaround and
growth.
Jessica now shares both her professional and personal life
with husband and fellow photographer Oscar Lozoya, whom
she met while attending a memorable Southwest Convention.
Page 31
*FREE Convention Registration
IF You Pre-Register by September 4th
(Details Below)
*Free attendance requires having your state membership dues paid. State membership is
defined as being a current dues paid member of the state within the Southwest Region where your business is
located (Arkansas, Louisiana, New Mexico, Oklahoma, Texas). Being an “out-of-state” member of another
regional state within Southwest does not qualify for free registration.
Before September 4th
After September 4th
Register
___Current Regional State Member.............................................
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$25 each....$
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Purchase
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Save Time! Register Online!
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or mail to:
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Hotel Information
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800-442-7275
or
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Southwest Image
Page 32
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