annual report - Downtown Frederick Partnership

Meghan Butler
John Fieseler
Caressa Flannery
Kara Norman
Stephen Parnes
Helen Propheter
Billy Shreve
Whitney Bingham
Joe Donegan
Maria Higgins
Michelle Kershner
Nicole Knight
Marty Lapera
Derek McGee
Kelly Russell
Louanne Welgoss
Photo Credit: Doug Via and Downtown Frederick Partnership
Non-Voting Directors
Voting Directors
Murray Friedman
Promotion Co-chair
Brittany Carpenter
Promotion Co-chair
Linda Roth
Organization Chair
Glenn Braverman
Business Development Chair
Matt Edens
Design Chair
Committee Chairpersons
Melinda Elliott
Treasurer
Lauren Kremers
Secretary
Leslie Powell
Vice President
Pilar Olivo
President
Board of Directors
Frederick, MD 21701
19 E. Church St.
Downtown Frederick Partnership
Tel: 301.698.8118
Fax: 301.698.4881
mainstreet@downtownfrederick.org
www.downtownfrederick.org
annual report
JULY 2014–JUNE 2015
Celebrating the first year of the new
Levitt AMP Frederick Music Series
Presorted
Standard
U.S. Postage
PAID
Frederick, MD
Permit No. 199
live
“
We live in Downtown Frederick
because it’s a vibrant city
full of friendly people who
care about each other and
our community!
- Marisa DiMonda & Mark Amberg
”
support
“
“
Volunteer
- Deborah Gilbert
”
We support Downtown
Frederick because it’s where
we live, work and play!
”
- Jordan & Becky Clawson
work
“
I opened my businesses in
Downtown Frederick because
it’s beautiful, has great foot
traffic, fantastic people and
promises continued growth.
”
- Mike Winder
play
“
“
invest
- Marty Lapera
”
I love Downtown Frederick. It
boasts the perfect mix of a friendly
small town with heart and the
energetic spirit of a big city.
Frederick is where it’s happening
and that’s why I love to live and
play in this great city.
”
- Lisa Gorham
Our Mission Statement
Downtown Frederick Partnership works to enhance, promote
and preserve the vitality and economic viability of Downtown
Frederick by implementing the national Main Street Program for
the benefit of Frederick businesses, residents and visitors.
Organization Committee
The Organization Committee raises funds and recruits volunteers to
support the work of the Partnership
• A
warded $20,000 in Community
Investment Tax Credits which
were quickly sold to downtown
stakeholders in return for an
investment in the Partnership
• D
eveloped the City Club Social Series to
provide a new, interactive element to
the Partnership’s fundraising efforts
• E
ducated the community on the
work of the Partnership through
speaking engagements with
professional and civic organizations
throughout Frederick County,
including the Rotary Club of Southern
Frederick and the Frederick County
Bar Association
• S
uccessfully sold the most
sponsorships in the organization’s
history for the 2015 Alive @ Five
season, surpassing the goal by 45%
• I ncreased the number of volunteer
hours contributed to the organization
by 11%, for a total of 5,000 hours
Business Development
The Business Development Committee supports and helps grow our
downtown business community
• Launched Shop Frederick, a new
loyalty app to encourage and reward
shopping and dining in Downtown
Frederick. The app is available for
both iPhone and Droid
• Organized the 8th annual
Competitive Edge series designed
to help small business owners
by offering expertise on how to
maximize social media, provide
wonderful hospitality, host events
and more
• L
aunched PNC Bank Mission: Interior,
a one-on-one design assistance and
grant program to help businesses
improve their interior spaces.
Two businesses were selected for
implementation out of 11 applicants
• W
elcomed more than 300 new
Hood College students to Frederick
with a special Taste of Downtown
Frederick orientation event
• A
dvocated for changes to City policies
for restaurants with entertainment,
with a goal of increasing the amount
of entertainment in Downtown
Frederick
• C
reated Launch It Downtown, a
business marketing package to help
downtown businesses get off to a
great start and celebrate milestones
Design Committee
The Design Committee addresses the physical appearance of Downtown
Frederick and advocates for policy changes to make it easier to grow downtown
Promotion Committee
• Actively supported efforts to make
a downtown hotel a reality
The Promotion Committee tirelessly brands and promotes Downtown Frederick,
as a vibrant destination that attracts more than 1.4 million visitors each year
• Installed three dual-flow cans
introducing the first recycling service
to the public streetscape
• C
ontinued to attract huge crowds to
Downtown Frederick through First
Saturdays. A new study revealed that
an average of 14,000 people attend
the event each month and spend more
than $502,000 on each First Saturday,
reflecting an annual infusion to the
local economy of more than $6
million and 168,000 people
• Advocated for City regulation
changes to increase the number
of sidewalk cafes
• H
eld nearly 70 events in Downtown
Frederick ranging from cooking classes
to First Saturday to boot camps on
Carroll Creek
•H
osted three Movie Nights on Carroll
Creek which averaged 400 attendees
per event
• R
eceived a $25,000 matching grant
to present the Levitt AMP Frederick
Music Series, new, free concerts
on Tuesday evenings at the Carroll
Creek Amphitheater
• C
ompleted the design concept
for the potential improvement of
the Seventh Street Fountain with
significant community input
• H
eld the 3rd annual Bring a Broom
Saturday event during which more
than 250 volunteers cleaned up
a total of more than 40 blocks in
Downtown Frederick
• P
rovided nine cigarette receptacles
and distributed 500 portable
ashtrays to restaurants to help keep
Downtown Frederick sidewalks free
of littered cigarette butts
Thanks to our many investors and sponsors who supported the work
of the Partnership in the past fiscal year (July 1, 2014 - June 30, 2015).
Downtown Frederick Leadership Circle
The Partnership Club
Downtown
Frederick Advocates
Black Hog BBQ
Phil Bowers
Crisafulli’s Cheese Shop
Peggy DuFour
Great Southern
Enterprises
Ted & Helen Gregory
Kevin Hessler
Lauren Kremers
Elizabeth Lovoy
LTD Creative
Sean & Nicole Mitchell
Jeffrey McEvoy
Derek & Cheryl McGee
Miles & Stockbridge
Powell Flynn LLP
Tox Path Specialists, LLC
D.J. Williard, Jr.
Geordie Wilson &
Pilar Olivo
Downtown
Frederick Promoters
Pete & Eleanor Bowers
Judy Breen
Bushwaller’s
Canapes
Chappell Construction
Crabapples
Ec’clectibles
Matt & Kristi Edens
Frederick Coffee Company
Harry & Dee George
Kevin & Lucy Hogan
WH & Nikki Irwin
Barbara Lindberg
Linowes & Blocher LLP
The Loft at AI
Molly’s Meanderings
The Muse
Neutre Salon and Spa
Ben & Jean Norman
Offit Kurman
The Orchard
Peter & Betsy Pakenas
Leslie Powell
Jim & Yvonne Reinsch
Ed & Susan Riuli
Rodgers Consulting
Linda Roth
Kelly Russell
Terrapin Financial Services
Varner & Goundry PC
John & Madonna Vitarello
VOLT
David & Melanie
Williamson
The Wine Kitchen on
the Creek
Downtown
Frederick Fans
Alicia L
Anson Smith
Management, LLC
Graham & Marcie Baker
Baltimore Gold of Frederick
Beans & Bagels
The Berkheimer Group Morgan Stanley
Geb & Jane Byron
Cafe Anglais
Cafe Nola
Capacity Building Solutions
Galen & Elizabeth Clagett
CMB Accounting
Cowork Frederick
Curious Iguana
Dream House
Furniture & Design
Emporium Antiques
Estate at Landis Jewelers
Evangelical Lutheran
Church
Firestone’s Market
on Market
Robert & Elizabeth Fisher
Footlights
Frederick Brick Works
Frederick Coin Exchange
Frederick Fudge &
Ice Cream
Frederick Town Realty
Mark & Suzanne Friis
Gallery 322
Great Stuff by Paul
James & Carole Grissom
Jojo’s Restaurant &
Tap House
Lucia Hall
Hill House Enterprises
Home Essentials of
Frederick
Hunting Creek Outfitters
Thomas & Kathleen Igo
Lebherz Oil & Vinegar
Emporium
Raymond & Susan Malamet
Larry & Mary Marsh
Natural Fusion Hair Studio
North End Cleaners
Radcliffe Realty
Dusty & Kristina Rood
Shab Row Tea Emporium
The Skin Care Shop
Text Design Inc
Unique Optique
Velvet Lounge
Washington Gas Frederick Division
Wheel Base
Yaneth Reyes LLC
Downtown
Frederick Supporters
Accents at Shab Row
Dorrine Armstrong
Samuel & Joan Barrick
Dick & Sue Basford
Jim Bass Group w/Real
Estate Teams
Belleza Hair & Nail Studio
Deidre Lewis-Boswell
Peter Brehm & John Day
Cannon Hill Logistics
Casper & Nancy Cline
Maureen Connors &
Sue Houghton
Lawrence & Mary Costello
BJ Davisson &
Krista McGowan
Maurice & Diane
Daugherty
Kim Dine & Robin Bell
Dolan Media Management
Joe & Melinda Donegan
Earthly Elements
Evangelical Reformed
United Church of Christ
Exotic Lumber Inc
Jill Fitzsimmons
Tim Gibian & Kerri Hesley
Fred & Kimberly Genau
Bernard & Denise Gouin
Grove Public Relations
Jennifer Grove
Jason Hade
Judith Harkins
Everett & Patricia Hart
Maria Higgins
Hollerstown Hill
Bed & Breakfast
Il Porto
Jean Peterson Design
Jeffrey & Linda Jones
Jason Hade
Zack & Michelle Kershner
John & Patty Kettlestrings
Tom & Karyls “Klynch”
Howard & Susan Kulp
Dan & Sharon Kuebbing
Kate Kuranda
Terry La Scola Real
Estate Teams
Paul Lambertson &
Truby LaGarde
Michael & Janet Levengood
Barbara Mann
Nanette Markey
Robert & Patricia Mayernik
Kate McDermott
Pat Meiller
Dennis & Sandra Murphy
Rose Marie Myers
One of A Kind
Michael Paskowksy &
Jane Talarico
Clarence Reeder
Charles & Sharon Riser
Ruppert Properties
George & Diane Ruszat
James & Carmen
Schmersahl
Six East Salon
SonaBank
Edward & Robin Thompson
Tiara Day Boutique
Vortex 13
Wag’s Restaurant & Bar
Mary Ann Wesselman
Joe & Jan Welty
Whitesell’s Pharmacy
Zavos Architecture
Downtown
Frederick Friends
Father Alister Anderson
Alterations Plus
Whitney Bingham
Steven & Pat Brand
Bernie Callan
Sophie Canine
Emily Carnochan
Susan Chapman
Serene Collmus
Robert Cramer
Custom Imprints
Matthew & Kelly Donahue
James & Laurie Draper
Downtown Wax
Murray Friedman
Malcolm Furgol
Bob Gearinger
John George
Craig Giangrande
Habitat for Humanity
James & Wanda Hartley
Hinode
Robery Kelley
Francis Kennedy
Margaret Kline
Benjamin Langelaan
Karyn Lovins
Kathaleen Lucey
Constance Martin
Angela Mayer
Jana Moberly
Don & Sue Murphy
Mike & Meta Nash
Patricia O’Connor
Russ & Cynthia Olson
James Poles
Clarence & Jean Reeder
Charles Schrodel
Sky’s the Limit
Clarence Smith
Neil Spangler
Barbara Starr
Chuck Thompson
Turning Point Acupuncture
Vini Culture
Warner Commercial
Kathryn Zepp - Imhoff
FY15 Sponsors
2015 Alive @ Five
Sponsors
AstraZeneca/MedImmune
Audio-Video Group
Brewer’s Alley
BB&T
Bushwaller’s
CARE Veterinary Center,
presenting
Comcast
EDCO
Fairchild Controls
FitzGerald Financial Group
FoodPro
Frederick County Bank
Frederick Keys
Frederick Magazine
Frederick Sign & Banner
iHire
Jean Peterson Design
Key 103/106.9 The Eagle
La Paz Mexican Restaurant
Linton Shafer Warfield &
Garrett, P.A.
M&T Bank
MEP
Morgan Keller
Prospect Hall Apartments
Rosedale Ice
Rotary Club of
Carroll Creek
Rotary Club of Frederick
Rotary Club of
Fredericktowne
Sandy Spring Bank
The Berkheimer Group Morgan Stanley
WLR Automotive
Group, Inc.
Woodsboro Bank
Petit Picasso - Canvas
Celebrations
Josh Segal
Shab Row Tea Emporium
Six East Salon
Spin the Bottle
Taste Frederick Food Tours
Tourism Council of
Frederick County
The Trail House
Unique Optique
Wormald Companies
Yaneth Reyes LLC
2015 Friends of
Alive @ Five
Abicor Binzel
Backroads Truck & Trail
Barre East
Cafe Nola
The Center for Holistic
Wellness & Anti-aging
The Collins Team,
ReMax Results
Cowork Frederick
Pamela Dalton
Digital Bard
Edgeworks Knife & Supply
Fabulous Finds
Firestone’s Market
on Market
Frederick Carwash Inc
Glade Valley
Animal Hospital
Bob & Donna Goff
Ted & Helen Gregory
Hood College
Key Financial Group
Law Offices of Tara
Shoemaker & Associates
Kim Lilly
Lingg Property Consulting
Randy & Maryjane
McClement
John & Roberta McNamara
RE/MAX Results
MMTA Firearms
Training Academy
Natural Fusion Hair Studio
Nymeo
Downtown Collective
A Perfect Fit
Aspire Women’s
Clothing Boutique
Citizen Frederick
Colonial Jewelers
Dream House
Maven Beauty Bar
Molly’s Meanderings
Silk & Burlap
Terressentials
The Frederick Basket
Company
The Little Pottery Shop
Tomandy Gallery
Unique Optique
Velvet Lounge
Whidden Willow
Bring a
Broom Saturday
Brewer’s Alley
Comcast, presenting
OldeTowne Historic
Landscape
Wegmans
2014 Downtown
Cornhole Classic
Wantz Distributors,
presenting
2015 Downtown
Cornhole Classic
City of Frederick Department of
Economic Development
Shab Row Tea Emporium
Taste Frederick Food Tours
Wantz Distributors SweetWater Brewing,
presenting
Competitive Edge
City of Frederick –
Department of
Economic Development
PNC Bank, presenting
Downtown Frederick
Cooking School
Plamondon Hospitality
Partners, presenting
First Saturday
Accents at Shab Row
A Girl’s Best Friend
Alice Orzechowski, CPA
Alicia L
Ayse Meze Lounge
Baltimore Gold of Frederick
Bestie’s
Brewer’s Alley
Bushwaller’s
Cafe Nola
Cakes to Die For
CARE Veterinary
Center, presenting
The Cellar Door
Chesapeake Veterinary
Cardiology Associates,
presenting
Chic to Chic
Cowork Frederick
Dream House Furniture
& Design
EastChurch, presenting
Ec’clectibles
Elliott CPA LLC
Elliott Marketing Solutions
Emporium Antiques
Estate at Landis Jewelers
Evangelical Lutheran
Church
Everedy Square/Shab Row
Fabulous Finds
Firestone’s Market
on Market
Flights of Fancy
Fraternal Order of Eagles
Frederick Arts Council
Frederick Coin Exchange
Frederick Community
College, presenting
Frederick County Bank,
presenting
Frederick News-Post
Gallery 322
Glade Valley Animal
Hospital
The Goddard School
The Historical Society of
Frederick County
Home Essentials
of Frederick
Hood College
Immersion Active
Isabella’s Taverna
& Tapas Bar
La Paz Mexican Restaurant
The Loft at AI
Magoo’s
Market Street Fusion
Maryland Sunrooms
MEP
McGuire’s Fine Arts
Molly’s Meanderings
Mount St. Mary’s Center
for Professional
Studies, presenting
The Muse
Neutre Salon & Spa
North Market Pop Shop
Pretzel & Pizza Creations
Primitive Homespuns
The Record Exchange
Scott Key Center
Shab Row Tea Emporium
Silk&Burlap
Simply Beautiful Boutique
Six East Salon & Spa
The Skin Care Shop
Spin the Bottle
Tailwinds Over Frederick
Tiara Day Boutique
Tomandy Art Gallery
Tourism Council of
Frederick County
The Trail House
Unique Optique
United Way of
Frederick County
Velvet Lounge
Vinyl Acres
Visions
Visiting Angels of Frederick
Voila!
VOLT
Wegmans, presenting
WFMD/WFRE
Whidden Willow
The Wine Kitchen on
Carroll Creek
Yakabod
Zebop
Frosty Friday
Mayne’s Tree Farm
Plamondon Hospitality
Partners
Halloween in
Downtown Frederick
Maryland Oral Surgery
Associates
McCutcheon’s Apple
Products
2014 Movie Night
on Carroll Creek
Cathy Anderson
Joe Baldi
Mindy Cawley
Mary Ann Chandler
Angela Chase
Cara Christianson
Siobhan Connellan
Barbara Dillon
Joel Dixon
Joe Donegan
Melinda Elliott
Daniel Gohlke &
Amanda Cott
Gaelyn Hauser
Rachel Heck
Hunter Herrman
Samuel Jackson
Susanna Klinger
Maryland Lacrosse
Showcase
Maryland Oral Surgery
Associates
Ashley Mancinelli
Kim McLaughlin
Linda Motton
Sean Norris
Bill Poulin
Pat Rosensteel
Eli Roth
Linda Roth
Kelly Russell
Adam Silcott
Melissa Sines
Tim Smith
Ann Walker
Wantz Distributors,
presenting
Gwyn Whieldon
Grantors
Ausherman Family
Foundation
Delaplaine Foundation
Frederick Arts Council
Frederick Giving Project
Levitt Pavillions
Tourism Council of
Frederick County—TRIPP
Partnership Percentage
Day Hosts
Dancing Bear Toys
Estate at Landis Jewelers
Hunting Creek Outfitters
The Wine Kitchen on
the Creek
Velvet Lounge
FY15 Budget Summary
469,
459
website visits
MORE THAN
8,000
FACEBOOK “LIKES,”
AN INCREASE OF 45%
Grants - Project Specific • 7%
$58,000
InKind - Print/Media • 1%
$8,000
22%
1%
36%
INCOME
7%
Downtown Frederick Gift Card - pass thru • 22%
$170,000
Investment/Sponsorship • 36%
$276,000
$776,000
Earned Income • 25%
$189,000
6%
3%
$58, 480
City of Frederick • 6%
$50,000
8%
Promotion Committee • 22%
$160,000
6%
24%
9%
EXPENSE
$715,000
22%
31%
Organization Committee • 31%
$225,000
18
$605, 000
TO SUPPORT THE ORGANIZATION, EXCEEDING
THE ANNUAL FUNDRAISING GOAL BY 17%
SOLD NEARLY 2,300 DOWNTOWN FREDERICK
GIFT CARDS RESULTING IN MORE THAN
$126, 000
SPENT LOCALLY IN DOWNTOWN FREDERICK
Design Committee • 9%
$62,000
Business Development Committee • 6%
$40,000
Administration • 8%
$58,000
NEW PART-TIME JOBS
RAISED MORE THAN
NET NEW
BUSINESSES
Downtown Frederick Gift Card - pass thru • 24%
$170,000
NEW FULLTIME JOBS
INVESTED IN BUILDING IMPROVEMENTS
TRIPP • 3%
$25,000
25%
31 96
13 FACADE IMPROVEMENT GRANTS
AWARDED/MATCHED FOR A TOTAL OF
MORE THAN
4,000
TWITTER FOLLOWERS,
AN INCREASE OF 54%
CONDUCTED A BUSINESS PERFORMANCE SURVEY THAT
REVEALED ALMOST HALF (49%) OF DOWNTOWN FREDERICK
BUSINESSES RATED THEIR PERFORMANCE AS
or