You deserve

In market
by
,
April 14
2014
You deserve
New look
and fresh-seal
packaging
Great news: Natrel now has new premium packaging
that reflects the exceptional quality of our products.
Extensive thought and testing went into the design
with the aim of creating the most functional and
eye-catching packaging possible, for maximum
impact on shelves.
The result: packaging that consumers can quickly
find every time and that retailers can easily handle.
Strong brand recognition
Fat percentage
more visible
Category is easier
to identify
Use of photos
New sturdier, fresh-seal
packaging that preserves
the delicious fresh taste
of milk longer 1
86
%
said that the packaging would
clearly stand out on the shelf.*
57
%
of teens and young adults consider
the new design to be unique.*
42
%
of teens and young adults perceive
a significant improvement on the
current design.*
*Natrel Milk Packaging Redesign Project Blue, Research & Incite, October 22, 2013.
1
Guaranteed to stay fresh for 15 days more than our regular pasteurised milk when refrigerated and unopened.
New fresh-seal
packaging: preserves
the delicious fresh
taste of milk longer 1
Pure taste
Naturally gluten-free
Dairy cooperative
owned by Canadian
dairy farmers
New fresh-seal
packaging: preserves
the delicious fresh
taste of milk longer 1
All the great taste
of fresh milk.
No discomfort.
Froths fully
Still no preservatives
Naturally gluten-free
Dairy cooperative
owned by Canadian
dairy farmers
Made from natural
source ingredients
Perfect for cooking
Still no preservatives
Dairy cooperative
owned by Canadian
dairy farmers
New fresh-seal
packaging: preserves
the delicious fresh
taste of milk longer 1
From certified
organic farms
Pure taste
Naturally gluten-free
Dairy cooperative
owned by Canadian
dairy farmers
A STRIKING NEW LOOK THAT WILL STAND OUT.
OOH
TV ad
Magazine ad
Web banner
Web site
Media plan starting April 14, 2014
Standing banner
agropur.com
Natrel.ca