Summer 2014 - CL Industries

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S U M M ER 2 0 1 4
Newsletter
Foreword
After a roller coaster of weather conditions, summer has
hit much of the nation with full force. Business is booming
across the country, and our builders and applicators are
working tirelessly to bring every type of waterscape to life
in time for all of the summer festivities. From swim up bars
to massive splash parks and everything in between, you can
see all of the trends in action this season.
We are pleased to bring you the Summer 2014 Edition of
the CL Industries’ quarterly newsletter. Our goal is to bring
you unique and inspiring content, our company’s news,
happenings from our partners, and trends all related to the
pool finish industry. CL Industries takes pride in creating
the most dynamic pool finishes on the market. In this
edition we highlight our Quality Control Manager’s zeal to
exceed industry standards, feature our loyal partners at
Serenity Pools on Florida’s Gulf Coast, introduce our new
“Ask an Applicator” feature, take a look into what it means
to be “The Entertainer,” and shed light on our newest
product “SunStone Pearl Ice.”
For more information about our company and products
please visit our website, www.clindustries.com. You can also
stay in touch with us in real time with Facebook, Twitter (@
CL_Industries), Youtube, Flickr, and Pinterest.
Thank you for following us!
Attention Distributors, Plasterers, and Builders: we are always seeking your feedback and
knowledge… Please send submissions for newsletter content, news, and trends/innovations
in your area to newsletter@clindustries.com.
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Builder Spotlight
SunStone Golden Pearl
Builder Spotlight
Have you ever wanted a personal paradise in your
backyard? Yeah, we have too! Serenity Pool and Spa gives
their customers just that. Their expertise and innovative
pool designs have made them the go to pool builder for
Southwest Florida backyards. Under the guidance of their
knowledgeable President, Gary Martin, Serenity Pool & Spa
was honored as a 2013 “Top 50 U.S. Pool Builder” by Pool
and Spa News.
At Serenity, you can choose from the high-tech to the
romantic, from visually appealing to the fanciful and fun.
Operations Manager, Wendy Carter and Serenity’s 3D
design team utilize all of their staff’s experience to design
a customer’s dream pool. Their team enjoys having CL
Industries’ diverse selection of pool finishes. It makes their
job easier to match a swimming pool plaster to the home,
landscaping, and surrounding environment. In recent
years, many of Serenity’s customers have been choosing
the Pre-Blended ‘Pebble’ and ‘Polished’ products we offer
A Personal Paradise in
Your Own Backyard.
(SunStone Pearl and Hydrazzo to be specific). They realize
it’s a wise investment; adding to their home’s value and
adding to the longevity of their swimming pool. If you
live in the Southwest Florida area and want your personal
paradise to become a reality, give Serenity the opportunity.
Hydrazzo Gulfstream Blue
24551 Production Circle, Suite 3
Bonita Springs, FL 34135
Phone:(239) 597-7623
www.serenitypoolandspa.com
Hydrazzo French Gray
Product Spotlight
SunStone Pearl Ice
“Through the Looking Glass”
Glass bead pool finishes have been around for nearly
15 years. When they were first introduced to the market,
the glass in the finish was perfectly round and looked like
colored BB’s. The early manufacturers combined glass bead
with standard pool finish ingredients; white portland cement,
dyes, and additives. As you can imagine, the combination of
perfectly round glass and cement didn’t create a tight bond.
While the finishes were beautiful, smooth and shiny, they
didn’t hold up for very long and consumers were left with
a very expensive mess. The beads would fall out, and the
cement/plaster would begin to chip away.
Recently, we were informed that some other manufacturers
were having some success mixing the irregular shaped glass
bead with other aggregates. We decided it was time to
revisit the R&D process. We sourced a suitable supplier for a
high quality irregular glass bead and began testing different
aggregate and glass bead blends. After several formula
mixes failed testing by our CL Industries’ test applicator,
we found one that worked. We combined our SunStone
Pearl pebble finish with irregular shaped, iridescent glass
bead. After finding the right ratio of pebble to glass bead,
we’re happy to announce we have a new product!
Over the years, manufacturers tested different formulas
and eventually found that using an irregular shaped glass
bead led to a stronger bond. In our R&D department at
CL Industries, we tested the original round glass bead as
well as the irregular bead. We were not thrilled with the
results, and decided not to release a glass bead finish until
we found a formula combination that exceeded our quality
control standards.
SunStone Pearl Ice combines the durability, stain resistance,
and longevity of our pebble finishes with the added glimmer
of iridescent glass bead. We are releasing 8 beautiful new
colors blended with a 70% to 30 % pebble to glass bead
ratio. If you’re looking for a finish that has the wow factor,
look no further than SunStone Pearl Ice!
SunStone Pearl Ice Aqua Ice
Ask an Applicator
Ask an Applicator
Laguna Pool Plastering
In this edition, we are featuring Marty Marjama with Laguna
Pool Plastering in Minneapolis, Minnesota. Marty and his
awesome crew at Laguna Pool Plastering recently made
the switch from SG&M Products to CL Industries. Since
the switch they’ve been fantastic customers and active
supporters and contributors of our Social Media. They even
went so far as to add our branding to their box truck. We
couldn’t think of a better person to field our very first “Ask
an Applicator.”
I have your Krystalkrete Blue pool finish on my pool & spa.
The pool was resurfaced about 8 years ago. I now have
extensive blackish grey staining/streaking on the pool &
spa surfaces. My question - #1 How do I get the surface
cleaned and restore the Krystalkrete Blue pool finish? #2
How do I prevent/minimize in the future? Would really
appreciate your help on this.
Marty responds;
“To me it sounds like he has an algae problem. It’s hard to
tell for sure without seeing pictures, but the only time I’ve
seen black on a pool surface is from something growing on
it. If it were my pool I would drain it, acid wash, and pressure
wash it. Let it sit for a day before filling it back up. Make sure
you fill the pool entirely before you stop the water or you’ll
run the risk of having a water ring around the finish.”
We are often asked technical questions regarding water
chemistry and staining issues related to our finishes. Many
of these inquiries come to us through our website. Each
quarter we’ll have one of our Authorized Applicators tackle
a question. Our first question comes from Walter in the
Midwest, he asks;
“To keep the algae from coming back it’s important to
maintain proper water chemistry and water movement. You
can take a water sample to your local pool supply company
and they’ll usually test it for free.”
Click on this link for proper water chemistry
http://clindustries.com/quick-tips-proper-water-chemistry/
The Entertainer
With a shift in seasons, we are approaching the most active
months for outdoor entertainment. Summer plays hosts to at
least three major ‘outdoor holidays’ in the U.S. (Memorial Day
Weekend, 4th of July, and Labor Day). With the days becoming
longer, the stage is set for some quality poolside festivities.
At CL Industries, we noticed a trend that we dare not
ignore. The trend is that many homeowners are investing in
an outdoor living space that is focused on entertaining. The
art of entertaining is not new, however we decided to have
some fun qualifying the necessary ingredients to become
“The Entertainer.” With some careful consideration, we
decided that a pebble finish was essential for creating
“The Entertainer.” We chose the “SunStone Pearl” line of
finishes considering it’s one of the most durable and longlasting finishes on the market. We figured most people want
the good times to never end.
We can certainly relate to those friends, neighbors, and family
members that take entertaining to the next level. They love to
be the host with the most! We hope you enjoy this web clip and
get inspired to take your outdoor entertainment experience to
new heights this summer.
http://www.youtube.com/watch?v=CKg0xyvsB1g
DISCLAIMER: The 5 ingredients are only meant to be entertaining.
A swimming pool and a good attitude are really all you need to
be “The Entertainer.” SunStone Pearl will just keep the party going
for years and years.
Employee Spotlight
Employee Spotlight
Scott Dangelo
Scott Dangelo is a CL Industries’ employee that holds
the reigns to one of our company’s most important
departments, Quality Control. Scott takes great pride in
supporting his sales counterparts with accurate and timely
delivery of samples. Originally introduced to the pool
industry from a close friend, Scott has grown to be an
important and versatile employee. Mr. Dangelo has a
strong work ethic and a desire to help our team grow.
Regardless of the call to action, you can bet Scott will
be up for the challenge.
Scott’s Quality Control team oversees the sample/testing
department to ensure that CL Industries’ products are
up to desired specification and consistency benchmarks.
He also works with the sales team and our customers
so they are equipped with an accurate representation
of our product portfolio. Additionally, Dangelo’s team
ensures that all products and raw materials coming in
and out of CL Industries’ Florida facility are meeting
the industry’s highest standards.
When asked about what he likes most about his job and
working at CL Industries, Scott said, “I enjoy helping fulfill
the needs of the company and communicating with our
customers to help identify their specific needs with our
products. Each customer has a separate set of needs
that demands our attention, whether it be developing
and testing a custom product, or working with new
materials.” Furthermore, Scott appreciates the team
environment and the pride that each of his fellow
employee’s takes in their job.
Although he has seen his share of industry trends and
changes, Scott feels that new materials like “iridescent glass
bead” will become popular in the years to come. “There is no
way to predict exactly what the future of our industry holds,
but I do feel that you will see some new materials in the mix.
Scott Dangelo
We are really excited about the recent launch of our new
product, SunStone Pearl Ice”, said Dangelo.
The entire team at CL Industries is proud to honor Scott
and his “commitment to leading the industry.”
www.clindustries.com
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