NEW EXTREME - Redken Professional

5
NEWON
PROMOTIONS
TH
NEW
EXTREME
NOW WITH NEW IPN TECHNOLOGY
fortifier for
distressed hair
GET READY FOR FATHER’S DAY WITH REDKEN FOR MEN
GROW YOUR COLOR BUSINESS!
GET INSPIRED. BE PART OF IT.
REDKEN.COM
FASHION.
SCIENCE.
INSPIRATION.
BE PART OF IT!
At Redken, our goal is to help you grow your business by
developing the best, most innovative products and services
for you and your clients – and also by bringing
you opportunities to increase your education!
NEW
EXTREME
fortifier for
distressed hair
96% STRONGER HAIR
*
This month, we’re excited to bring you NEW & IMPROVED
Extreme. Our first haircare collection updated to include
revolutionary new Interlock Protein NetworkTM
technology, Extreme is now better than ever. Give clients
with distressed hair the strength and repair they need, while
boosting your retail sales.
We also want to help get clients to your doors! Turn to page
10 to discover a haircolor campaign designed to do just
that. Don’t miss out on this opportunity to grow your color
business!
Finally, we know that education is the key to long-term
salon success, which is why we’ve developed the Redken
Chemistry Bank. Turn to page 7 to learn how you can use
revenue from Redken Chemistry services to earn a trip to
the Redken Exchange!
Very truly yours,
Karen Fuss-Zipp
Vice President,
General Manager
Redken 5th Avenue NYC
*After 3 treatments of Extreme
Strength Builder Plus compared
to a non-conditioning shampoo
2
TAKE
REPAIR
TO
A
NEW
EXTREME!
NEW EXTREME FORTIFIER FOR DISTRESSED HAIR
The top-selling Extreme haircare collection has been reformulated to deliver advanced strengthening and repair to distressed hair. Give your clients the healthy-looking,
resilient hair they desire!
INTRODUCING
THE NEXT GENERATION
OF PROTEIN SCIENCE
INTERLOCK PROTEIN NETWORK™ - a revolutionary new delivery system that
brings protein to the core of the hair fiber.
HOW IT WORKS:
• Creates a protective coating
on the hair
• Reinforces the cuticle
The Interlock Protein Network™ (IPN) is comprised of three ingredients that work
together in the wet and dry phases to repair the hair from the inside out.
• Keralink™ — a specialized protein co-polymer that acts in the wet phase by binding moisture to hair while strengthening deep within the hair fiber
• Amino acid and protein – act together in the dry phase creating an ionic bond with hair’s keratin to rebuild surface protection and help enhance hair’s texture and shine
The system incorporates different molecular weights which allow it to target all levels
of the hair. The smaller particles penetrate deeper within the cortex while the larger
ones are attracted to the surface.
•Binds conditioning ingredients
to the hair fiber
•Progressive effect with each
application
•Increases product efficacy
STRENGTHENS
HAIR’S CORE
COVER MODEL’S HAIRCOLOR:
BASE FORMULA:
2 oz. (60 ml) 8N Color Fusion
2 oz. (60 ml) 20 volume Pro-oxide Cream Developer
HIGHLIGHT FORMULA:
2 scoops (22 g) Up To 7 De-dusted Lightener
2 oz. (60 ml) 20 volume Pro-oxide Cream Developer
•Penetrates to the cortex
•Delivers internal strength
and reinforcement
•Provides resistance against
breakage
GLAZE:
2 oz. (60 ml) 09N Cafe au Lait Shades EQ
2 oz. (60 ml) Shades EQ Processing Solution
May 2011 / Promotions 3
WHAT’S NEW ABOUT EXTREME?
NEW Technology
• Interlock Protein Network™ brings protein to the core of the hair fiber for
intensified internal strength and support
INTERLOCK PROTEIN NETWORK
REBUILDS SURFACE PROTECTION
PROVIDES PROGRESSIVE CONDITIONING
STRENGTHENS HAIR’S CORE
FORTIFYING COMPLEX
NEW Extreme also includes the exclusive Fortifying Complex that works
synergistically with IPN to deliver advanced strengthening benefits to all types
of distressed hair.
FORTIFYING COMPLEX
18-MEA = PROTECTIVE SHINE
CERAMIDE = STRUCTURAL REPAIR & SUPPORT
HOW IT WORKS
18-MEA restores the lipid layer and resurfaces the cuticle to help restore shine
CERAMIDE enters the cuticle for targeted structural repair
NEW Products and Formulas:
• Anti-Snap now offers heat protection
• Two new rinse-out masks: Strength Builder for distressed hair, and
Strength Builder Plus for highly distressed hair
NEW Packaging:
• Two new, sophisticated blue tonalities that help differentiate Shampoo from Conditioner and Strength Builder from Strength Builder Plus
• IPN call-out on product facings
4
CLEANSE
CLeas
EXTREME SHAMPOO
STRENGTH BUILDER PLUS
fortifying rinse-out mask contains the highest level of ceramide
in the range to provide intense repair, conditioning and strength
to the core of highly distressed hair. Hair is 96% stronger* after
only 3 applications.
provides a rich, abundant lather that gently cleanses, restores
strength and adds shine.
*After 3 treatments of Extreme Strength Builder Plus compared to a non-conditioning shampoo
REDKEN CHEMISTRY EXTREME SHOT PHASE
has been reformulated with the Fortifying Complex for enhanced
strengthening and reparative benefits.
CONDITION
EXTREME CONDITIONER
detangles and restores strength to distressed hair leaving
it supple and resilient.
ANTI-SNAP LEAVE-IN TREATMENT
provides heat protection, reduces friction from brushing and helps
prevent breakage and split ends.
REPAIR
STRENGTH BUILDER
fortifying rinse-out mask provides deep conditioning and
strengthens hair from the inside out for increased control and
manageability.
CAT
protein reconstructing treatment reconstructs, reconditions and
adds immediate strength without added weight.
May 2011 \ Promotions 5
SALON OFFER
BONUS OFFER
WHILE SUPPLIES LAST
WHILE SUPPLIES LAST
PURCHASE
One salon offer PLUS 12 additional Extreme products
(total of 24)
PURCHASE
12 Extreme products (mix and match)
RECOMMENDED MIX:
2 NEW & IMPROVED Extreme Shampoo 10.1 oz.
2 NEW & IMPROVED Extreme Conditioner 8.5 oz.
2 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.
2 NEW Extreme Strength Builder 8.5 oz.
2 NEW Extreme Strength Builder Plus 8.5 oz.
2 NEW & IMPROVED Extreme CAT 5 oz.
RECOMMENDED MIX:
4 NEW & IMPROVED Extreme Shampoo 10.1 oz.
4 NEW & IMPROVED Extreme Conditioner 8.5 oz.
4 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.
4 NEW Extreme Strength Builder 8.5 oz.
4 NEW Extreme Strength Builder Plus 8.5 oz.
4 NEW & IMPROVED Extreme CAT 5 oz.
RECEIVE FREE
1 Extreme Salon Kit
RECEIVE FREE
1 Extreme Salon Kit
2 NEW & IMPROVED Extreme
Shampoo liters
2 NEW & IMPROVED Extreme
Conditioner liters
Salon Price
Salon Price
*Exact price/value depends on products purchased
*Exact price depends on products purchased
SALON KIT INCLUDES:
STYLIST OFFER
WHILE SUPPLIES LAST
PURCHASE
Extreme Stylist Kit at a discount
new
nouveau
new
nouveau
interlock TM/MC
protein
network
interlock TM/MC
protein
network
extreme
TM
MC
TM
MC
conditioner
après-shampooing
fortifier for distressed hair
après-shampooing fortifiant
pour cheveux fragilisés
acondicionador fortificante
para cabello debilitado
.35 fl oz 10 ml
TRY TRY TRY TRY TRY
NEW EXTREME
NEW EXTREME
NEW EXTREME
NEW NEW
EXTREME
EXTREME
POWERED
POWERED
BY POWERED
BY POWERED
BY
POWERED
BY BY
protein/ceramide/protéine
.35 fl oz 10 ml
18 NEW & IMPROVED 18 Hang Tags
Extreme Shampoo
& Conditioner duo
packettes
5 IPN buttons
4 Mirror Clings
REDKEN
Extreme Renovation Stylist
size: 7+3/8 x 2+7/8 x 8+5/16
Drawing # R102403B
Stock: SBS .024
Designed By: Bates
Date: 11/15/2010
1 Stylist Brochure
with
Gift Card
for My Business
Toolbox
STRUCTURE SHOWN
FRONT/PRINT SIDE UP
DIAMOND
PACKAGING
STYLIST KIT INCLUDES:
1 NEW & IMPROVED Extreme Shampoo 10.1 oz.
1 NEW & IMPROVED Extreme Conditioner 8.5 oz.
1 NEW & IMPROVED Extreme Anti-Snap 8.5 oz.
1 NEW Extreme Strength Builder 8.5 oz.
1 IPN informational DVD
1 Stylist Brochure
0.875
2.875
INDICATES BLEED
TOP BACK
INCLUDES:
96% STRONGER HAIR* WITH NEW EXTREME
GLUE AREA - NO INK & COATING
1 NEW & IMPROVED
Redken Chemistry
Extreme Shot
1 Redken Chemistry
Shot Phix 3.5 Phix
Phase
extreme
shampoo
shampooing
fortifier for distressed hair
shampooing fortifiant
pour cheveux fragilisés
champú fortificante
para cabello debilitado
protein/ceramide/protéine
BUILD
BUILD
BUILD
BUILD
BUILD
STRENGTH.
STRENGTH.
STRENGTH.
STRENGTH.
STRENGTH.
PREVENT
PREVENT
PREVENT
PREVENT
PREVENT
BREAKAGE.
BREAKAGE.
BREAKAGE.
BREAKAGE.
BREAKAGE.
Redken takes haircare technology to the extreme! The top-selling Extreme collection has
been reformulated to deliver advanced strengthening and repair to distressed hair. The exclusive
Interlock Protein Network (IPN)—a revolutionary new delivery system that brings protein to
the core of the hair fiber—combines with the powerful Fortifying Complex to restore internal
strength, rebuild surface protection and help prevent breakage. With Strength Builder Plus,
hair is 96% stronger*, healthy-looking and resilient.
INTERLOCK PROTEIN NETWORK
REBUILDS SURFACE PROTECTION
PROVIDES PROGRESSIVE CONDITIONING
STRENGTHENS HAIR’S CORE
FORTIFYING COMPLEX
18-MEA = PROTECTIVE SHINE
CERAMIDE = STRUCTURAL REPAIR & SUPPORT
Extreme Shampoo 10.1 oz. provides a
rich, abundant lather that gently cleanses,
restores strength and adds shine.
Extreme Conditioner 8.5 oz. detangles
and restores strength to distressed hair
leaving it supple and resilient.
Strength Builder Plus fortifying
rinse-out mask for highly distressed
hair 1 oz. contains the highest level of
ceramide in the range to provide intense
repair, conditioning and strength to the
core of highly distressed hair. Hair is
96% stronger after only 3 treatments.
NEW
EXTREME
96% STRONGER HAIR
IPN DVD that you can play in the salon
to increase awareness and educate
clients on this new technology.
NOW WITH
NEW Strength Builder fortifying
rinse-out mask for distressed hair
8.5 oz. provides deep conditioning and
strengthens hair from the inside out for
increased control and manageability.
NEW & Improved Anti-Snap leave-in
treatment 8.5 oz. provides heat
protection, reduces friction from
brushing and helps prevent breakage
and split ends.
6
1 Salon Open/
Closed Sign
1 Easel Card
1 Art of
Consultation
Client Profiler
Tearpad
HOW IT WORKS
REBUILDS SURFACE PROTECTION
•Createsaprotectivecoatingonthehair
fortifier for
distressed
hair
•Reinforcesthecuticle
14.875
PROVIDES PROGRESSIVE
CONDITIONING
•Bindsconditioningingredientsto
the hair fiber
•Progressiveeffectwitheachapplication
•Increases product efficacy
8.312
STRENGTHENS HAIR’S CORE
•Penetratestothecortex
•Deliversinternalstrengthand
reinforcement
•Providesresistanceagainstbreakage
CAT protein reconstructing
treatment reconstructs, reconditions
and adds immediate strength without
added weight.
Stylist Price
*After 3 treatments of Extreme Strength Builder Plus compared to a non-conditioning shampoo
GET INSPIRED. BE PART OF IT.
REDKEN.COM
All rights reserved. URK000223 1/11
GLUE AREA
NO INK &
COATING
NO
COPY
AREA
WHAT IS IPN?
The Interlock Protein Network (IPN)
is Redken’s new haircare delivery system
containing Keralink, amino acids and
protein to help rebuild surface protection,
provide progressive conditioning and
strengthen hair to the core. It replaces
the Interbond Conditioning System.
THE EXTREME COLLECTION
ALSO INCLUDES:
* After 3 treatments of Extreme Strength Builder Plus
compared to a non-conditioning shampoo
1 Window Cling
*
35%
SAVINGS!
Stylist Brochure
To learn more about New Extreme and IPN,
log-on to RedkenEducationOnDemand.com
and watch the FREE product knowledge videos.
1 IPN Informational
DVD
STYLIST TRIAL KIT
GLUE AREA
NO INK &
COATING
NO COPY AREA
0.75
7.375
2.875
7.375
2.844
21.219
SEE PAGE 15 for open stock pricing
EARN MORE FUNDS FOR EDUCATION –
SET-UP A REDKEN CHEMISTRY
EDUCATION BANK!
Education is the most important investment a stylist can make to stay current with new products and trends.
But it is also the first area that is cut back on during tough economic times.
SALON OFFER
WHILE SUPPLIES LAST
PURCHASE
1 Redken Chemistry Color Extend Shot Phase 16.9 oz.
1 Redken Chemistry Real Control Shot Phase 16.9 oz.
1 Redken Chemistry Time Reset Filler Shot Phase 7.6 oz.
2 Redken Chemistry Shot Phix 3.5 pHix pHase sealer 8.5 oz.
1 Redken Chemistry Shot Phix 5.5 pHix pHase sealer 8.5 oz.
1 Color Extend Rich Recovery 8.5 oz.
1 Real Control Intense Renewal 8.5 oz.
1 Time Reset Youth Revitalizer 8.5 oz.
Redken has created an in-salon program that gives every stylist the ability to invest in Redken education.
The Redken Chemistry Education Bank is a strategic partnership between the salon, distributor, Redken,
and the stylist to create a fund that can be used for continuing education and events such as classes at the
Redken Exchange or a trip to the Redken Symposium. The Education Bank allows the salon owner to “bank”
service dollars from every Redken Chemistry treatment performed in a separate account for each stylist.
By performing just 2 Redken Chemistry treatments a day, you can earn a trip to NYC
for an Exchange class in under 5 months!
REDKEN CHEMISTRY
REVENUE CALCULATOR
Want even more motivation? Here’s an example
of the profits you could be earning with only two
Redken Chemistry products (1 Shot Phase
and 1 Shot Phix):
SALON INVESTMENT:
Number of
Services:
RECEIVE FREE
1 Salon Kit
SALON KIT INCLUDES:
18 Color Extend Shampoo & Conditioner Duo Packettes
18 Real Control Shampoo & Conditioner Duo Packettes
18 Time Reset Shampoo/Conditioner/Youth Revitalizer
Trio Packettes
1 Chemistry Education Brochure – featuring important information on how to grow your business and increase your learning with Redken Chemistry!
1 Set of 4 mirror cings
1 Dry Erase tracking board
1 Art of Consultation Professional Treatment Tool
34
Average Price
Per Service: Gross Profit: = NET PROFIT:
Stylist Price
Visit Redken.com to see our education programs and discover how you can spend your Education Bank dollars!
*Includes estimated packette value: $10/18 duos, $0.99/each trio
May 2011 \ Promotions 7
INSTANT ILLUMINATION
NEW SHINE FLASH 02
Discover ultra-light shine – in a flash. Fine-mist aerosol spray illuminates hair with lightweight sheen and
a silky feel. It’s the perfect finish for any hairstyle. Runway style, everyday. Only with Redken Styling.
SHINE-ON COMPLEX
ULTRA-LIGHT MIST
Fine-mist aerosol spray
won’t weigh down hair
SALON OFFER
conditioned shine
with shine-boosting camelina
oil and nourishing vitamin b5
WHILE SUPPLIES LAST
PURCHASE
5 NEW Shine Flash 02 4.4 oz. at 20% off
SPECIAL MINI OFFER
WHILE SUPPLIES LAST
PURCHASE
10 NEW Shine Flash 02 2 oz.
RECEIVE FREE
1 Shine Flash Stylist Station Kit
RECEIVE FREE
2 NEW Shine Flash 02 2 oz.
Kit Includes:
1 NEW Shine Flash 02 4.4 oz.
for Stylist Use
1 Shelf Talker
Salon Price
STYLIST OFFER
Salon Price
OPEN STOCK
Product
Size
Shine Flash 02
4.4 oz
Shine Flash 02
2 oz
8
WHILE SUPPLIES LAST
PURCHASE
NEW Shine Flash 02 4.4 oz.
at
off
Salon Price
Salon Price
SRP
LOOKING FOR THE
PERFECT GIFT FOR HIM?
CELEBRATE FATHER’S DAY, OR ANY OCCASION,
WITH REDKEN FOR MEN!
This client prepack includes two of Redken for Men’s most popular grooming essentials – go clean daily
care shampoo and shine form defining wax – plus a FREE limited edition wallet valued at
!
SPECIAL OFFER
PREPACK INCLUDES:
1 go clean daily care shampoo 10 oz.
1 shine form defining wax 2.5 oz.
FREE GIFT 1 Redken for Men Wallet
Client Price
*Value does not include price of wallet
Salon Price
*Value does not include price of wallet
SPECIAL GIFT
LIMITED EDITION WALLET
A
value – handsome black
design stylishly holds your money
and credit and business cards.
Visit Redken.com/My
BusinessToolbox to order
customizable Redken For
Men postcards and shelf
talkers to promote this
special offer.
May
May2011
2011/\Promotions 9
Promotions 9
INTRODUCING redken’s biggest
social media campaign ever
“WHO DOES YOUR COLOR?”
HOW IT WORKS:
1. Sign up for your FREE Toolkit (see next page for details)
2.Offer your clients the new ILLUMINATION technique, an updated take on ombre haircolor, as seen on
the red carpet!
3. After clients try ILLUMINATION, they can log-on to your salon’s Facebook page to comment about their
new look, and share with all of their Facebook friends to let them know about your salon.
4. After they post about their new look, clients will receive a gift from Redken and a referral card to send one of their friends to your salon for a FREE blow-out with any service
5.You can offer them the new ILLUMINATION look, too, boosting your profits even more – and this is just the beginning!
“Haircolor changes your life. It makes you happy – it inspires
you! ILLUMINATION is great because it works for literally
everyone, no matter what your base color or hair length. It’ll
give your color that brightness and energy it’s been missing.”
Redken celebrity colorist Tracey Cunningham
TRACEY CUNNINGHAM
Redken Creative Consultant for Color
One of the most sought-after colorists in the business, Tracey is the
co-owner of Byron & Tracey salon in Beverly Hills and has a client
list that’s packed with celebrities, including Drew Barrymore,
Cameron Diaz, Amy Adams and more. Tracey collaborates
with Redken on the latest haircolor trends each season.
10
SALON OFFER
RECEIVE FREE
1 Salon Kit
Salon Price
Shades EQ
ilywhen
how.
n? —
ghthe
unities
Redken’s FREE Facebook Toolkit will help you customize
your salon’s Facebook page so it looks professional and
sets your salon apart from others, drives clients to your
page, and contributes to your bottom line.
Color Gels
Visit Redken.com/MyBusinessToolbox to sign up for
your FREE Facebook Toolkit today!
Cover Fusion/Color Fusion
* For each additional Shades EQ add
; Color Gels
; Color Fusion/Cover Fusion
You’ll receive:
• A video tutorial that walks you through creating a
Facebook page and a downloadable how-to guide
• A
advertising credit to promote your Facebook page to new clients
• A
credit toward promotional materials on My
Business Toolbox. Example: Order Facebook referral
cards so you can remind clients to follow you on
Facebook!
• Free incentives for clients to “Like” your salon’s
Facebook page – when a client submits a testimonial on your page, Redken will automatically send them a FREE gift!
• Special Redken templates to customize your Facebook page
.
Salon kit includes:
1 Color Extend Shampoo Liter
1 Color Extend Conditioner Liter
100 Client Leaflets and Holder
(4 sets of 25 leaflets with tips from
Tracey Cunningham)
1 Set of Technique Cards
featuring the Illumination
technique
Easier !
Making Everything
l Edition
Redken 2nd Specia
™
nd
motional
h of
sing
lbox to
salon on
buying
that as
CREATE A GREAT FACEBOOK
PAGE AND BOOST PROFITS –
REDKEN HAS THE TOOLS
YOU NEED, FOR FREE!
WHILE SUPPLIES LAST. NOT STOCKED IN STORES
PURCHASE
18 of each Shades EQ, Color Gels or Color Fusion/Cover Fusion shades
Open the book and find:
• Details on how to target
your online marketing
efforts to get new clients
in your salon
• Exactly how to get your
salon listed in online
directories
Promoting You
and Your Salon
• Ways to plan events to draw
attention to your salon’s
services and products
• How to plan an effective
online strategy for your
salon
eward
—
Learn to:
yputting
p.
• Use Facebook to make you and
your salon more successful
Go to Dummies.com®
for videos, step-by-step examples,
how-to articles, or to shop!
for
d
• Increase your revenue with
My Business Toolbox
• Appreciate why digital marketing
is crucial to your business
Brought to you by
hat
ies
n
r,
ISBN: 978-1-118-00270-4
Redken #U0191500
Book not for resale
1/20/11 12:26 PM
1 “Promoting You and Your
Salon” For Dummies guide
–2nd edition!
1 “Promote Your Salon on
Facebook” guide–includes
worth of FREE advertising!
3 “Who Does Your
Color?” mirror clings
1 Campaign checklist
May 2011 / Promotions 11
DOES YOUR SALON’S
FACEBOOK PAGE
NEED A MAKEOVER?
SAVE 20% ON VECTOR PLUS,
INNER SECRET AND CREATIVE
CURL TEXTURIZERS
VECTOR PLUS TAURINE: Fortified Wave
•Unique Taurine Technology evens porosity
•Creates manageable body and volume from scalp to ends
•For all hair types, up to 50% highlighted
•Available in Original and Extra Body formulas
HERE’S WHAT YOUR PAGE COULD LOOK LIKE WHEN YOU SIGN UP
FOR REDKEN’S FREE FACEBOOK TOOLKIT!
CREATIVE CURL: Customized Acid Wave
•Extra gentle waving system
•Creates soft, natural-feeling, bouncy curls
•True-to-rod size
•Available in Normal/Resistant, Fine/Limp and Tinted formulas
INNER SECRET: Conditioner Activated Wave
•Patented process utilizes conditioner to help develop
curl patterns
•Provides soft, conditioned, natural-looking curls
•For all hair types
OFFER #1 WHILE SUPPLIES LAST
12
OFFER #2 WHILE SUPPLIES LAST
PURCHASE
24 Vector Plus or Vector Plus Extra Body
texturizers (mix and match) at 20% off
PURCHASE
24 Inner Secret or Creative Curl
texturizers (mix and match) at 20% off
salon Price
salon Price
GET REWARDED WITH REDKEN’S ONGOING SAMPLING PROGRAM!
Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently –
you’ll see your retail sales rise as a result! To support your salon’s sampling efforts all year long, we’ve created a new Ongoing Sampling Program where you’ll automatically receive sample
packettes when you purchase select best-selling Redken Haircare and Styling products. We’ve also made these same samples available for sale in case you need to stock up!
HAIRCARE YEAR–LONG OFFER
PURCHASE
6 shampoo 10.1 oz. and
6 conditioner 8.5 oz.
from the same regimen
Choose from:
All Soft
Color Extend
Real Control
RECEIVE FREE
18 shampoo/conditioner
duo packettes*
STYLING YEAR–LONG OFFER
PURCHASE
6 of the same Redken
Styling products
Choose from:
outshine 01
velvet gelatine 07
align 12
RECEIVE FREE
18 single packettes*
Salon Price
Salon Price
SAMPLING PACKETTES
Now available for sale!
HAIRCARE (Bags of 18 duo packettes)
Color Extend
All Soft
Real Control
STYLING (Bags of 18 single packettes)
Outshine 01
Velvet Gelatine 07
Align 12
*Salons can choose any one set of free packettes, regardless of the brand purchased
**Exact price/value depends on products purchased. Includes packette value (
/pack of 18 haircare duos;
per 18 styling singles).
Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards program. Program not available to stores.
LOOKING FOR NEW WAYS TO GROW YOUR BUSINESS?
2nd QUARTER REWARD KITS
FEATURE THE SALON STIMULUS KIT 3!
Make 2011 your most profitable year yet! The latest Salon Stimulus Kit includes Redken Chemistry in
addition to client cards to help you increase service and retail sales. Follow the key action plans outlined in
the Step Up! Fast Track To Wealth Program to help you get on the fast track to personal financial success!
HAIRCOLOR REWARDS PROGRAM
Kits will also include many other high-value
items, such as:
• Education materials and special offers
• Backbar products
• New product samples
• Color Gear
• And much more!
Visit Redken.com/ColorAdvantage for a complete
list of kit contents and full details on the program!
May 2011 \ Promotions 13
UPCOMING REDKEN PROMOTIONS
RETAIL
PROMOTIONS
SERVICE/
BACKBAR
PROMOTIONS
MAY
Watch for big savings on Redken
Hairsprays!
Ready for Father’s Day? Look for a great
Redken For Men free wallet for him!
Special savings on NEW Intra Force
Hair Advance.
Look for a new product from Redken
Styling’s Texture collection!
NEW shine flash 02 glistening mist for
stunning shine!
50% off Time Reset Corrective
Defense Treatment.
Free samples of Redken For Men
best-sellers!
Boost business with our
volume promotion.
Plus an amazing gift with
purchase of Nature’s Rescue!
Great deals to stock your styling stations.
Stock your backbar—15% off select hair
care liters!
Introducing the “Who Does Your Color?”
campaign. Have you signed up for you FREE
Facebook Toolkit yet?
Stock up on texture products – 20% off!
Check out NEW Redken Education On
Demand videos featuring NEW Extreme and
NEW Shine Flash 02!
Visit Redken.com/MyBusinessToolbox
to order customizable material to promote the
Father’s Day offer.
Boost your men’s business with Redken
For Men Color Camo salon kits!
Look for an exclusive Cover Fusion and
Time Reset offer!
The 2nd Quarter Color Advantage
Reward Kits feature the Salon Stimulus
Kit 3! Ask your Redken Sales consultant
if you qualified.
Get ready for exciting
additions to Shades EQ.
Ask your sales
representative!
Request your FREE Facebook Toolkit!
Visit Redken.com/MyBusinessToolbox
to get $100 worth of FREE advertising to
promote your salon’s Facebook page.
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
14
JULY
FREE mini hairspray with your client’s
All Soft Shampoo purchase!
Redken Chemistry can get you a free trip to
the Redken
Exchange!
YOUR SALON
MEETING
JUNE
NEW Extreme launch with revolutionary
Interlock Protein Network technology!
Watch the new consumer volume videos on
Redken.com!
When you educate clients about the
products you’re using on them, retail sales
will increase! Teach clients which haircare
and styling products are right for them,
and offer them samples to reinforce the
message. Take advantage of the Redken
For Men sampling offer, and make sure to
request free samples of qualifying Haircare
and Styling offers, too!
THE REDKEN
EXCHANGE
2011 SESSION CALENDAR
COLOR SESSIONS »
Color 911
July 18 – 19, September 26 – 27
Product List
Product
Case
Qty
Retail
Price
Salon Case
Price Price
Order
Qty
HAIRCARE
Shampoos (+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color
Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing
Cream, Real Control, Smooth Down, Time Reset
1.7 oz.
50
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10.1 oz.**
12
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Liter**
12
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Gallon**
4
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Color 911: The Next Dimension October 24 – 26
Color and Know Why Coloring Out of Your Mind June 20 – 22, August 15 – 17, October 17 – 19,
December 5 – 7
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset
1 oz.
100
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8.5 oz.**
12
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Liter **
12
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Gallon**
4
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Mixing It Up Formulation June 27 – 29, September 19 – 21, November 28 – 30
SaMPLING
June 13 – 16, July 11 – 14, August 8 – 11,
September 12 – 15, October 10 – 13, November 14 – 17
Conditioners (+)
HAIRCARE DUO PACKETTEs (BAGS OF 18)
All Soft, Color Extend, Real Control
1.7 oz.
14
DESIGN SESSIONS »
Cut and Know Why June 13 – 16, July 11 – 14, August 8 – 11,
September 12 – 15, October 10 – 13, November 14 – 17
Cutting Over the Top
June 20 – 22, August 15 – 17, October 17 – 19, December 5 – 7
Diagnostic Design June 27 – 29, September 19 – 21, November 28 – 30
COMBO SESSIONS »
Everything’s Included July 25 – 27, September 26 – 28, October 24 – 26
Everything’s Included 2 June 6 – 8, August 1 – 3, October 3 – 5
Full On Curls
Total Design & Color Immersion
August 22– 24
August 29 – September 1
SPECIALTY SESSIONS »
Best Blondes Dressing the Bride
Gray Matters
Just Cut the Darn Thing
August 1 – 3
July 18 – 20
Platform Artistry
Session Skills and Photo
June 6 – 8
July 25 – 26
October 31 – November 2
October 3 – 5
To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.
FEATURED CLASS
BEST BLONDES by Redken Artists
Lauren Hagen and Eric Ray
3-day session: August 1-3
The demand for blonding services keeps on growing! Are you ready?
In this session you will learn salon-proven, low-maintenance color techniques,
how to pick the right products for your desired results, plus how to overcome
lightening challenges. Get ready to create your best blondes yet!
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Treatments
All Soft Heavy Cream super treatment
1 oz.
100
8.5 oz.
12
Blonde Glam Color Enhancer Perfect Platinum
8.5 oz.
12
Blonde Glam Color Enhancer Rich Vanilla
8.5 oz.
12
Body Full Instant Bodifier volumizing foam
5 oz.
12
Body Full Volume Amplifier thickening lift spray
5 oz.
12
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
Color Extend Rich Recovery protective treatment
1 oz.
100
8.5 oz.
12
Color Extend Total Recharge inner hair fuel
5 oz.
12
Color Extend Shine Enrich protective shine serum
3.4 oz.
12
Color Extend Sun After-Sun Mask
8.5 oz.
12
Color Extend Sun Solar Screen SPF 12
5 oz.
12
Color Extend Sun Sparkling Shield leave-in smoother
5 oz.
12
Extreme Anti-Snap leave-in treatment
1.7 oz.
24
8.5 oz.
12
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
Extreme Strength Builder*
8.5 oz.
12
Extreme Strength Builder Plus*
8.5 oz.
12
Fresh Curls Spring Mousse leave-in anti-frizz activator
for lazy curls
5.4 oz.
12
Fresh Curls Curl Recovery intensive rinse-out mask
8.5 oz.
12
Fresh Curls Curl Refiner leave-in anti-frizz detangler
8.5 oz.
12
Fresh Curls Curl Boost scrunching spray gel
8.5 oz.
12
Real Control Intense Renewal super moisturizing mask
1 oz.
100
8.5 oz.
12
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
Real Control Slim Supreme slimming serum
3.4 oz.
12
Real Control Mineral Elixir dazzling smoothing oil
4.4 oz.
12
Real Control Overnight Treat night recovery
3.4 oz.
12
Real Control Thermal Resist inner hair repair
5 oz.
12
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Retail
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Salon Case
Price Price
Smooth Down Butter Treat smoothing treatment
1.7 oz.
24
8.5 oz.
12
Smooth Down Heat Glide protective smoother
5 oz.
12
Time Reset Youth Revitalizer
1 oz.
100
8.5 oz.
12
Time Reset Corrective Defense
3.2 oz.
12
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
Time Reset Client Kit
6
Pre Art
Liter
12
Order
Qty
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NATURE’S RESCUE
Nature’s Rescue Refreshing Detox Shampoo
6.8 oz.
12
Liter
12
Nature’s Rescue Cooling Deep Conditioner
4.2 oz.
12
16.9 oz.
6
Nature’s Rescue Refining Sea Polish
3.4 oz.
12
Nature’s Rescue Radian Sea Spray
3.4 oz.
24
Nature’s Rescue Pump
1/2 Liter
N.A.
Nature’s Rescue Fragrance Blotters for tester unit
(Bags of 100)
N.A.
INTRA FORCE
SYSTEM 1 NATURAL
Shampoo*
9.8 oz.
12
Liter
12
Toner*
8.3 oz.
12
Liter
12
Scalp Treatment*
5.1 oz.
12
Starter Kit*
6
SYSTEM 2 COLOR TREATED
Shampoo*
9.8 oz.
12
Liter
12
Toner*
8.3 oz.
12
Liter
12
Scalp Treatment*
5.1 oz.
12
Starter Kit*
6
TREATMENTS
Micro Boost*
3.4 oz.
12
Hair Advance*
.24 oz. x 10
6
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STYLING
Hair Densifer Styling Foam*
8.5 oz.
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IN SALON SERVICES
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Scalp Stimulate*
.85 oz. x 6
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12
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12
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12
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12
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12
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12
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12
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12
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Redken Chemistry
Color Extend Shot Phase
16.9 oz. (1/2 Liter)
Extreme Shot Phase
16.9 oz. (1/2 Liter)
Clear Moisture Shot
16.9 oz. (1/2 Liter)
Smooth Down Shot Phase
16.9 oz. (1/2 Liter)
All Soft Shot Phase
16.9 oz. (1/2 Liter)
Real Control Shot Phase
16.9 oz. (1/2 Liter)
(continued)
May 2011 \ Promotions 15
Product
Case
Qty
Retail
Price
Salon Case
Price Price
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
Redken Chemistry “Try Me Kit”
4
Order
Qty
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STYLING
Straight
Sheer Straight 06 lightweight straightening gel
1 oz.
100
3.4 oz.
12
Align 12 protective straightening lotion
0.35 Single Packette(polybag of 18) 28
1 oz.
100
5 oz.
12
Power Tame 16 intense straightening balm
5 oz.
12
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Shine
Glass 01 smoothing serum
2 oz.
48
4 oz.
12
Outshine 01 anti-frizz polishing milk
0.35 Single Packette(polybag of 18) 28
1 oz.
100
3.4 oz.
12
Shine Flash 02 glistening mist*
2 oz.
24
4.4 oz.
12
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Retail
Price
Pureforce 16 flexible volumizing spray
1.7 oz.
24
6.7 oz.
12
Fashion Work 12 versatile working spray
2.1 oz.
24
11 oz.
12
Pure Force 16 non-aerosol fixing spray
1.7 oz.
24
6.7 oz.
12
Quick Dry 18 instant finishing spray
2 oz.
24
11 oz.
12
Forceful 23 super strength finishing spray
2 oz.
24
11 oz.
12
Matte Sponge 05 rugged texturizer
1.7 oz.
12
Velvet Gelatine 07 cushioning blow-dry gel
0.35 Single Packette(polybag of 18) 28
3.4 oz.
12
Wool Shake 08 gel-slush texturizer
5 oz.
6
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Styling
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Haircare
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REDKEN FOR MEN
Order
Qty
Style Connection
_
Salon Case
Price Price
Hairsprays
Heat Styling
Satinwear 02 ultimate blow-dry lotion
1 oz.
24
5 oz.
12
Iron Silk 07 ultra straightening spray
8.5 oz.**
12
Blown Away 09 protective blow-dry gel
1 oz.
100
5 oz.
12
Spray Starch 15 versatile ironing spray
5 oz.**
12
Hot Sets 22 thermal setting mist
5 oz.**
12
1/2 Liter
12
Case
Qty
_
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Curl
Soft Spin 05 curl-enhancing gel
5 oz.
12
Ringlet 07 curl perfecting lotion
1 oz.
100
6 oz.
6
Curl Wise 14 curl defining cream
5 oz.
12
Texture
Water Wax 03 shine defining pomade
1.7 oz.
12
Rewind 06 pliable styling paste
.75 oz.
144
5 oz.
12
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
4.4 oz.
12
Rough Paste 12 working material
.75 oz.
144
2.5 oz.
12
Hardwear 16 super strong gel
8.5 oz.
12
1/2 Liter**
12
Structure Wax 17 classic styling wax
1.7 oz.
12
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
Liter
12
Mint Clean invigorating shampoo
10 oz.
12
Liter
12
Cool Finish invigorating conditioner
10 oz.
12
Liter
12
Densify texturizing shampoo
10 oz.
12
Go Clean daily care shampoo
10 oz.
12
Liter**
12
Finish Up daily weightless conditioner
10 oz.**
12
Liter**
12
Volume
Thickening Lotion 06 body builder
5 oz.**
12
1/2 Liter
12
Rootful 06 root lifting spray
8.5 oz.
12
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
Full Frame 07 protective volumizing mousse
2 oz.**
24
8.5 oz.**
12
Aerate 08 bodyfying cream-mousse
2.3 oz.
12
Contour 08 shaping lotion
8.5 oz.
12
Guts 10 volume spray foam
2 oz.**
24
10.58 oz.
12
Product
Mint Fix sweat-resist gel
5 oz.
12
Stand Tough extreme gel
5 oz.**
12
Grip Tight holding gel
5 oz.**
12
Dishevel fiber cream
3.4 oz.
12
Get Groomed finishing cream
5 oz.**
12
Work Hard molding paste
3.4 oz.
12
Mint Shape forming paste
3.4 oz.
24
High Rise hard wax
1.7 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Polish Up pomade
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
HAIRCOLOR
Shades EQ
Salon Intro Kit
Stylist Trial Kit
Color Fusion
Salon Intro Kit**
Stylist Trial Kit**
Color Gels
Salon Intro Kit
Stylist Trial Kit
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TEXTURE
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Acid Waves
Creative Curl
Inner Secret
Alkaline Waves
Vector Plus
Vector Plus Extra Body
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Shades EQ Equalizing Conditioning Color Gloss & Color Kickers
2 oz.
36
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Qty
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ProductCase
Mini-Whisk Clips (set of 8)
Magnetic Clip Wristband
Blonde Icing Scoop
Retail Salon
Qty
Price
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4
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4
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Price
Qty
N.A.
N.A.
N.A.
N.A
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Apparel
Redken Favorite Cape DuraSilk™ All Purpose Cape
DuraSilk™ All Purpose Apron
DuraSilk™ Client Wrap
Swatches & More
Shades EQ Swatch Book Color Fusion Swatch Book
Color Gels Swatch Book
Swatch Cards
Shade Charts
Shade Stickers
Haircolor & Texture Guide
N.A.
N.A.
N.A.
N.A.
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N.A. N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
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N.A.
N.A.
N.A.
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N.A.
N.A.
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Haircare/Styling Gear
Lighteners
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter 6
_
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia
17.6 oz.
6
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Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
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Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
_
32 oz.
6
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Lift 5/15 Highlifting Cream
1 oz.
72
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Lift 5/15 Highlifting Booster
21.1 oz.
12
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Up To 7 De-Dusted Lightener
16 oz.
12
_
32 oz.
6
_
Redken Chemistry Shot Shaker
Pumps
Liter (White)
Liter (Black)
Gallon (White)
Business Tools
Reinventing Space Book
Inspiring World of Redken Vol II
Art of Consultation Kit
All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable.
Haircolor Maintenance
Color Thickener
4 oz.
12
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24
24
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24
24
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SALON GEAR
Color Gear
Salon Basics
Tint Bowl
Wide Brush/Long Bristles
Wide Brush/Short Bristles
Narrow Brush/Long Bristles
Narrow Brush/Short Bristles
Applicator Bottle
Measuring Cup
Organizer Tray Cream
(Regular–holds 42)
Organizer Tray Cream (Mini–holds 21)
Organizer Tray Liquid
(Regular–holds 36)
Tube Key
Specialty
Detailing Freehand Brush (Angled Brush)
Detailing Etching Wand
(Mascara Wand)
Technique Board
Spray Water Bottle
Mini-Spatula
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N.A.
N.A.
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N.A. _
N.A.
N.A.
N.A.
N.A.
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N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
All rights reserved. U0199100 2/2011
May 2011 \ Promotions
Case
Price
_
1
4
Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
Pro-oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
Liter
6
Shades EQ Processing Solution
Liter
6
_
Salon Case
Price Price
Developers
_
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Retail
Price
Haircolor Collection Kits
Case
Qty
Shades EQ Crystal Clear
16 oz.
12
Liter
6
Color Fusion Advanced Performance Color Cream& Hi-Fusion**
2.1 oz.
36
Cover Fusion Low Ammonia 100% Coverage Color Cream**
2.1 oz.
36
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
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Haircolor
Color Camo
2 oz.
36
Pro-oxide Cream Developer 10v
Liter
6
Skin/Body care
Cleanse acid balanced cleansing bar
5.3 oz.**
36
Mint Rush invigorating hair and body wash
6.8 oz.
12
Product