issue 4, december 2013

06
2013 hume business awards
08
Australian Made Campaign
10
willow ware
14
kelly & windsor
issue 4, DECEMBER 2013
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ECONOMIC UPDATE
HUME CITY COUNCIL
CONTENTS
3
Know your Mayor
4
Online in Hume
5
Retailing in Hume
6
2013 Hume Business
Award Winners
Excelling in Business
8
Australian Made Campaign
10 Willow Ware
12 Hypersonic Industries
13 Silhouette Karts
14 Kelly & Windsor
People in Hume
16 Russell Hughes
16 Jeff Graham
16 Melissa McInnes
Hume City Snapshot
17Statistics
Mayor Cr
CASEY NUNN
Welcome to the last edition of the Hume
Economic Update for 2013. This edition
wraps up another successful year and
marks the start of summer and the holiday
season. We’ve had many highlights this year,
including the recognition of 22 businesses
receiving an award across 14 categories at
the Hume Business Awards in September.
Congratulations to all businesses, may you
all continue to grow and set an example
for others to follow.
The holiday season is here and it is the time
of the year when people buy gifts for family,
friends and themselves. This edition has a
special feature on polishing your website
to maximise and convert online traffic
into sales. You can learn to increase your
sales through digital media by reading and
activating Online in Hume. Retailing in Hume
will feature some good examples of visual
merchandising and trends in the Retail sector.
We are all aware of the benefits of buying
local and some of us even try to find
products that proudly promote the Australian
Made symbol. Hume City has twenty five
businesses registered with the Australian
Made Australian Grown Campaign. These
businesses set an example for others by
leading the way to support and promote
high quality Australian Made products
across a variety of sectors.
These licensees demonstrate innovative and
smart business models where they have
used the Australian Made logo to not only
improve their domestic market output but
improve international market representation.
You’ll find the interview with Australian
Made CEO Ian Harrison a compelling read.
This is the time of the year when we
reach into the garage storage to fish out our
prized cooler, for those outdoor adventures
we all love. You might be surprised to learn
that Willow Ware located here in Tullamarine
is Australia’s most prominent manufacturer of
these treasured items. The Australian Made
logo has been a key driver supporting their
reputation and growth.
Remember the days of school camps or
the holiday trips visiting friends and family?
You may even have memories of bunks and
folding beds. Hypersonic Industries specialise
in the manufacturing of comfortable bunk
beds, folding beds and special tubular beds
and have lead the way for the last 50 years.
They have captured the market in Australia
and supply nationwide.
For those of us who love to go karting,
Silhouette Karts in Somerton bring another
dimension to this driving experience.
Silhouette Karts not only have a race track
with karts but also manufacture customised
karts. Sounds like a fun day out!
Kelly & Windsor are another very special
local company dedicated to manufacturing
Australian luxury alpaca quilts, pillows and
under-blankets. Being an Australian Made
licensee has been critical to their strategic
export expansion, selling their products to
targeted markets around the globe, and
assisting them to stand out from the crowd.
Please enjoy the rich stories in this edition;I’d
also like to wish you ‘Seasons Greetings.’ Stay
safe and well and all the very best for 2014.
CASEY NUNN
Hume CITY COUNCIL IS A PROUD
supporter of the AUSTRALIAN MADE,
AUSTRALIAN GROWN campaign
Cover: Willow Vintage Product
If you have any comments or suggestions about the ECONOMIC UPDATE,
or if you would like to receive a copy every quarter please contact us.
You can telephone Hume’s Economic Development department on
03 9205 2284, or visit Hume City Council’s website www.hume.vic.gov.au
The ECONOMIC UPDATE is designed to be used as an ongoing resource
showing trends over time, and we recommend readers keep back issues
for future reference. Produced for Hume City Council, PO Box 119,
Dallas, Victoria 3047
Designed by adz@work, Studio 104, 9-11 Claremont Street, South Yarra,
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If you would like to advertise in the ECONOMIC UPDATE publication or
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The advertising deadline for the next issue is February 1st 2014.
Casey has lived her whole life in Craigieburn,
30 years. She attended Craigieburn South Primary
School, Craigieburn Secondary College and later
Pascoe Vale Girls Secondary College. She has
completed both a Bachelor of Business (Management)
and a Bachelor of Health Science (Public Health) at
University. She is currently half way through her
Masters of Public Health. Casey is a long term
operational volunteer with Ambulance Victoria.
INTRODUCING CR NUNN
KNOW
YOUR MAYOR
In the 2010 Australia Day Honours, Casey was
awarded the highest individual honour for an
Australian Ambulance Service member, a high
distinction medal known as an Ambulance Service
Medal (ASM). Only 200 people have been awarded
throughout Australia.
In 2012, Casey was awarded an Emergency
Services Foundation (ESF) Scholarship and travelled
throughout the United States and Canada studying
recruiting, retaining and leading volunteers. Casey
is a former Hume Young Citizen of the Year and a
Youth Parliament Participant. Casey has worked as
an advisor in both State Governments and State
Oppositions; she is also a qualified workplace trainer
and assessor. Casey is a member of the Country Fire
Authority (CFA) and has volunteered for the Good
Friday Appeal, Starlight Foundation and Sids and
Kids Victoria.
In her new role as Mayor, Casey looks forward to
playing a part in supporting local businesses to help
them grow and bring positive changes to the city.
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
ONLINE
IN HUME
Christmas Online
to boost your sales!
In recent years, the growth of e-commerce
and the m-commerce, which is intrinsically
linked to social networking, is clearly
influencing the way people consume
on the internet and has outpaced
store-based trading.
There are some strong trends emerging in
the way the internet is used to buy products.
There is a clear trend of bargain hunting
and discount dealing and consumers are
increasingly browsing between competitors’
websites and social forums.
1. Make sure your website is easy to
access and navigate. Also check how
your shopping cart works, don’t make
your customer start the check-out process
again if they don’t complete the
transaction immediately.
2. Consider adding some Christmas colours,
graphics or design to the website. Think
of a physical store ambiance and use this
as inspiration for what you want the site
to project, maybe a traditional, trendy,
classic or fashionable Christmas.
3. Add specials to the site and also make
sure that you are offering gift cards
and/or vouchers.
There is an emerging body of evidence that
indicates shops with a successful integration
of multi-channel online and store experience
are doing better than those without. However
this is still a work in progress as even some
of the retailers with the best multi-channel
propositions still operate to some degree in
a vertical silo.
Great photography and interesting videos
will keep people entertained and therefore
on your site for longer.
Remember that eight out of ten Christmas
season shoppers will look for gift ideas online
before making purchases, it is never too
early to prepare for the shopping season
that begins in late November and in some
cases goes beyond December 25.
• Utilise inbound marketing.
Two general thoughts to keep in mind when
preparing your online Christmas offering
is transactional websites provide a larger
geographical reach and this can be used
to drive foot traffic into the physical stores.
An example of this is offering online vouchers
that can only be redeemed in-store.
Also remember regardless of click and
collect or perhaps multi-channel mediums,
it should be possible for the customer to
check your stock online, reserve this product
for collection, and then pick it up in-store
at a later time. This creates the possibility
of another sale when the customer
collects their purchase.
What other basics can you check to make sure
your website is ready for the busier Christmas
shopping period?
The third strategy is employing pay-per-click
advertising; this may cost a little more and
have a lower conversion rate than either email
or inbound marketing however for Christmas,
it should be in the mix.
Just like the traditional bricks and mortar
store, good customer service and an attractive
shopping environment will help captivate
the online customer, remember the
longer the visitation time the better
the conversion rate.
Here are three easy online Christmas
marketing strategies:
• Marketing to your existing customers.
• Invest in pay-per-click advertising.
Marketing to your known customers is your
best revenue source, aim marketing efforts
at email, social media and text messaging.
For email marketing, plan a series of
emails seeking to achieve three goals:
firstly encourage the customers to look for
pre-Christmas clearance, secondly introduce
the new and featured products and thirdly
engage with blogs and social media content
that will promote your products.
If you have a text list, plan a weekly text
marketing exclusive Christmas offer from late
November through to early December and if
you don’t have a text-messaging list it may
be time to start building one.
The inbound marketing concept attracts
new customers with content like blog posts,
videos or other helpful material. The idea is
that a significant number of your potential
customers will use search engines or
recommendations from friends to find
that perfect gift.
These UK Insights
provide some
interesting facts
• Boxing Day was the biggest online
shopping day ever.
• Mondays were the biggest days to shop online, attracting 12% more visits than
any other day of the week.
• Customers spent 7% longer (35 seconds) on retail websites on Sundays.
• There was a 9% increase on conversion rates from mobile optimised emails.
• Shoppers spent 70% more from email campaigns sent in November than campaigns sent in December.
• Christmas emails sent on Wednesdays
had the highest unique click rate of 3.2%.
• Click & Collect services grew by 40%,
a saving grace for last minute shoppers.
www.experian.co.uk/festive
retail
CREATING christmas buzz
with visual merchandising
Good visual merchandising captures the
attention of potential customers. It covers
everything from the façade of the store,
its window displays, the product, product
positioning, how you move around the store
(this is called traffic flow) and of course the
packaging. Done well, visual merchandising
awakens the senses, provides the customer
with a wonderful buying experience and
increases sales.
It has been said of the US lifestyle and apparel
chain Anthropologie stores that it is hard
to tell where the merchandise ends and
the displays begin. When customers enter,
they immediately leave behind the sterile
mall or busy street and are transported into
another world. This attention to detail is
also reflected in Anthropologie’s catalogue
and website. To be inspired, look at some
of the merchandising techniques used by
Anthropologie online.
Where do you start to achieve what
Anthropologie has? Start with your window
display, consider the window as a theatre
stage and be aware that the average customer
will have three seconds to be impacted by
your window display. During these three
seconds your customers will need to:
• Be captivated and motivated by your window display.
• Understand what you sell.
• Be curious or stimulated enough
to make an enquiry.
• Agree with your message.
• Start their buying radar.
It is great to develop an overall philosophy
for your windows. There are many options
available and what you do and how you
do it will largely depend upon your
marketing strategy.
So how do you build an exciting window?
Customers love novelty, and now an easy
search of the internet can provide some
wonderful creative ideas for your windows.
Display products in a creative way.
When building a product display look for
products that are natural add-ons to the
main product featured but don’t tell too
many stories in a limited space.
What are you planning for your Christmas
windows? It is important to get into the
festive season, Christmas events such as
a special launch or late night shopping
have proven very effective for retailers.
For your window dressings there needs to
be a visual link between the window and
the product, this can often be achieved by
the use of accent lighting on the featured
product. Lighting brings colours to life and
allows your products to shine.
In Australia consumers kick into
Christmas mode once the Melbourne
Cup is over, decorations can go up in
November and Christmas music can
begin early December.
Make sure you have sufficient stock to support
your window display, if you are low in product,
change the display.
Change displays weekly. Customers want
to see new and different products. Stores that
don't change displays weekly indicate a lack
of interest of ideas.
Colour matters. It can demand a
shopper's attention, evoke emotion
and influence decisions.
Now, given that you have thought
about and incorporated all of the ideas
listed above, for smaller stores there is
an increased emphasis on quirky elements
to create a unique design, this separates
them from the large scale chains.
Remember the positioning of the right
product, in the right place at the right
time has consistently proven to be
a successful strategy.
Un-priced goods discourage impulse
purchases. Many customers won't ask the
price and tend to assume the worst, displaying
a price provides them with the information
they require and is a 'trigger to action’.
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
2013 Hume Business
Award Winners
Excelling in Business
Hume City supports a vibrant business community boasting approximately 12,600 businesses and
more than 71,038 workers. The Hume Business Awards, held on September 19 at PARKROYAL
Melbourne Airport, provided the opportunity to recognise business success, sustainability,
innovation and excellence within Hume City.
The awards provided an opportunity for
the Council’s Economic Development team
to identify businesses excelling in their
area of expertise and cover a range
of categories.
This year 22 local businesses from a
range of industries were recognised.
Hume Mayor Councillor Geoff Porter
said the awards reflected the strength
of the Hume economy, despite the
negative business environment.
“It has been a challenging time lately for
the manufacturing industry, retail, tourism
and business in general, reflecting the
ongoing structural change in the global
and Australian economy.
“We have seen the impact this has had
on Hume, as an economy in transition
with business closures and job losses.
Yet along with these challenges, there
are opportunities such as with Melbourne
Airport and of course our community
continues to grow,” he said.
These awards help
us achieve this vision,
as they promote
business success,
business sustainability
and business
excellence through the
recognition of significant
achievements and
innovations
- Geoff Porter
Hume remains a thriving business and
employment hub in Melbourne’s North,
providing 3% of Victoria’s GDP. There is
current and future growth in retail and
hospitality businesses, particularly in
Craigieburn with the new town Centre to
open next month, and existing businesses
across many sectors are showing growth
or improving sustainability.
“Council is passionate about celebrating
business excellence efforts and to
have Hume recognised as a leader in
achieving social, environmental and
economic outcomes.
“These awards help us achieve this vision,
as they promote business success, business
sustainability and business excellence
through the recognition of significant
achievements and innovations,” he said.
This year’s Award winners will also be
eligible for nomination in the regional
Northern Business Achievement Awards
(NBAA), run by NORTHLink, a business
network and regional development
partnership representing Melbourne's
northern region.
Melbourne Airport is the Awards’
major sponsor. This support allows
for an excellent event that was run well
and allowed businesses to celebrate a
great year of success and look forward
to years to come.
Celebrating Excellence
Winners - Hume Business Awards 2013
Category
Business 1
Business 2
Business 3
New and Emerging Small Business Award
Fit as a Fiddle
BoxingFit Craigieburn
Surefoot
Small Business Award
Kemizo Family Entertainment
Telstra Store Broadmeadows
Retail Business Award
Mayflour Cakes
Customer Service Award
Snoopy's Ice Cream & Food Bistro
Hanrob Pet Hotels
Cafes & Restaurants Award
Moonlight Café
Ginger Club Restaurant
Tourism and Hospitality Award
Table Matters at Emu Bottom
Parkroyal Hotel
Rupertswood
Mansion
Building and Works Code of Practice Award
Gibbs Plumbing Pty Ltd
Industry Education Engagement Award
Winslow Constructions
Human Resources Award
Masters Home Improvement
Innovation and Enterprise Award
DVR Engineering
Manufacturing (Small) Award
Naturally Good Products
Manufacturing (Large) Award
Selectrix Industries Pty Ltd
Sustainability and Environment Award
Willow Ware Australia Pty Ltd
Business Leader Award
Russell Hughes - Integra Systems
QNV Constructions
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ECONOMIC UPDATE
HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
Australian Made Campaign
This year, the number of businesses using the Australian Made Australian Grown logo rose to 1,800,
with more than 10,000 products across all 34 classes of goods registered to use it.
65%
of shoppers consciously buy
Australian made or grown
products wherever possible
We sat down with Australian Made
Campaign Chief Executive, Ian Harrison,
to talk about the history of the Australian
Made brand, how it is helping Australian
businesses and future developments.
The Australian Made Campaign
has an impressive history; could
you please touch on this?
The Australian Made, Australian
Grown (AMAG) logo is Australia’s
country-of-origin certification trade mark
for genuine Australian products and produce.
The iconic green-and-gold kangaroo logo
was designed by internationally acclaimed
Aussie, Ken Cato, launched by the Federal
Government in 1986, and administered
for the next 10 years by the Advance
Australia Foundation.
82%
feel it is ‘very
important’/’important’
that processed food is
Australian grown
After the Advance Australia Foundation
closed its doors in 1996, the campaign was
re-launched through the Australian Chamber
of Commerce network in 1999, with the
not-for-profit Australian Made Campaign
Limited (AMCL) now administering the
logo under a formal agreement with
the Federal Government.
The campaign is funded by the license
fees businesses pay to associate their
brand or products with the AMAG logo.
All products that carry the AMAG logo
must be registered with AMCL.
89%
believe it is ‘very
important’/’important’
that fresh food is
Australian grown
How does the Australian Made
Campaign support businesses?
The logo supports growers, processors
and manufacturers in Australia by helping
businesses to clearly identify to consumers
that their products are Australian. At the
same time it provides consumers with a
highly recognised and trusted symbol for
genuine Aussie products and produce.
There are 25 businesses in Hume City
Council registered to use the AMAG logo.
The trust and standing behind the brand
benefits companies on a domestic and
international scale as it emphasises the
integrity of a product.
74%
support for farmers,
fishermen and businesses
(Roy Morgan research)
How many Australians trust the
Australian Made, Australian Grown logo?
There is something to be said for consistent
branding. The AMAG logo has a lot of
weight in the domestic market - 98%
of people recognise it and 88% trust it.
Australia is also seen as trustworthy
internationally because consumers have
a positive view about Australia generally.
Products from Australia are seen as clean
and green, innovative, good quality,
adhering to high safety standards,
(particularly for food and ingestibles) and
made by likeable and adventurous people.
The trust and appeal of our nation
brand makes Australian-made and
Australian-grown products desirable.
AMCL administers and promotes a
logo of authenticity as a selling point
to benefit product sales.
Why is compliance and auditing
the use of the logo important?
Maintaining the trust in the AMAG
logo is paramount. The AMAG logo
carries a lot of weight in the community;
it drives pride and helps people to
purchase products that invest back into
the community. Without that trust, it is
worthless. As a result, compliance plays
a key role in generating ongoing trust
in the brand’s integrity. Licensees are
audited accordingly to ensure they
comply with the requirements, any and all
complaints are investigated thoroughly.
How do your partnerships with local
government benefit your campaign,
the Council body and the community?
Hume City Council is a great supporter
of the Australian Made Campaign, using
the AMAG logo extensively throughout its
initiatives and communications.
As a Campaign Supporter, Hume
encourages businesses directly on an
economic development level, showing
support and advocating for local growers
and manufacturers.
The partnership also assists the Economic
Development Department to provide support to
businesses making and growing products and
produce in the City of Hume, by encouraging
them to use the logo and have their products
instantly recognised as local.
Use of the logo by the Council helps
establish the Council’s economic
development credentials, and this in turn
encourages business investment in the
region, leading to jobs and improved
standards of living.
Consistent branding
What is next for the campaign?
We are maintaining our international
marketing efforts to promote the Australian
brand, mainly through trade and retail
promotions in Asia. There are even ‘Australian
Made’ branded stores in South Korea, which
adds value for licensees seeking to export their
products to that region.
We are also developing our digital channel
to market. We recently re-launched our
website, www.australianmade.com.au
Featuring more than 10,000 products from
thousands of Australian manufacturers,
processors and producers, the website
enables consumers to quickly and easily find
locally made, grown or caught products.
Only products certified to carry the
AMAG logo can be featured. Every
business has its own online listing, fully
searchable by name or products offered
and integrated with social media. Our
social networks are also growing daily.
AMCL now has approximately 35 thousand
Facebook followers and nearly three
thousand Twitter followers. There is great
potential for us in the digital space that
we will continue to harness.
For more information about the
Australian Made, Australian Grown logo
please visit www.australianmade.com.au
• Only for use on goods sold outside Australia.
• Must meet all the criteria of at least one of; Product
of Australia, Australian Made, Australian Grown or Australian Seafood.
• Must not give a misleading impression as to the origins
of the major ingredients or components of the product.
Product must meet these
two criteria:
• All the significant ingredients
must be grown in Australia.
• Product needs to have been
substantially transformed (not
simply assembled or packaged)
in Australia.
• All the significant processes
must be undertaken in Australia.
• 50% or more of the cost of
production must be incurred
in Australia.
• Must be a seafood product
with all significant ingredients grown/harvested in Australia.
• All the significant ingredients must be grown in Australia.
• All, or nearly all, of the processing has to be carried out in Australia.
• Goods may not be exported and re-imported.
• All the significant processes must be undertaken in Australia.
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HUME CITY COUNCIL
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ECONOMIC UPDATE
HUME CITY COUNCIL
Willow Ware
Willow Ware moved to the City of Hume in 2003 after
113 years in North Melbourne. An acquisition of an
interstate competitor saw them grow by 30% in 2010.
Willow has been an Australian
manufacturing company since 1887 and
was started by brothers Ralph and Richard
Wilson. The business started making metal
machinery in their backyard before they
opened a factory in North Melbourne where
they started producing jams and preserves.
Soon the brothers realised that their
jams were being purchased principally for
the container. They then began making
containers without the jam, setting the
business on its pathway into homewares.
Metal canisters came next after the brothers
bought a lithographic press in the early
1900’s and they began making printed
biscuit tins for Guests and Arnotts'
amongst others.
“One of the company’s principles to avoid
putting people off during the depression
was to introduce one week on one week
off for all employees. The employees could
choose to take their pay in cash or kind.
On their week off they would sell this
Willow product to generate more
income. Nobody was put off during
the depression,” said Ralph Wilson
Willow CEO.
“As a family business we value trust.
This creates a place where people want
to work,” said Mr Wilson.
When the founder Ralph died in 1930 he
asked his son, also named Ralph, to look
after his old men. When the old men
retired the company gave them half pay
for life. When they died, if their wife was
still alive she would then receive half of
that amount for the remainder of her life.
“We are a family company and we bring
the values of a family along with us. This
includes acknowledging that the company
doesn’t just affect the proprietors, but
also the families of all our employees.
We employ for values and train for skill.
It is important for us to employ people
with integrity and solid values.
The company name “Willow” came from
printed canisters made shortly after the
First World War. These canisters had the
traditional Willow plate pattern on the
outside. Householders would go to the
iron mongers and request ‘those Willow
products.’ The company became colloquially
known as Willow and they haven’t looked
back since.
This continued until 1960, when the
company became one of the first to draw
up an official superannuation scheme
and the old employees still working at
the company had their superannuation
backdated. Australian Made is not only
a strategy for Willow; it is built into the
ethos of the company through its
heritage and legacy.
The company has diversified over the years,
always offering different products to the
market to stay relevant and to keep the
business going. In the early 1900’s the
company made tins containing bike kits
for punctures which were one of the most
popular products of the time. When the
First World War came along, Willow started
making ammunition boxes for the soldiers.
Being a munitions manufacturer helped the
company through the war years.
“Australian Made is important to us,
as we are a company with a family
and Australian heritage. We believe
a lot of people prefer Australian Made
products. Being Australian Made
creates strong brand loyalty as our
products are usually of a higher quality
and reflect Australian employment.
In the 1930’s and 40’s the company began
making bakeware. In the 1960’s the
company started making plastics when
they brought their first plastic injection
mould from Europe. The manufacture of
Heat Beads barbeque fuel soon followed.
Family member and Willow CEO,
Ralph Wilson, is very proud of the
company’s heritage. Since his great
grandfather Ralph started the business
with his brother Richard, there has always
been a Ralph involved in the management
of the company.
“An example of this is in our coolers.
Willow makes coolers to a much higher
quality that many of the international
competitors. Our experience also plays
a part in this. We are proud to be an
Australian manufacturer,” said Mr Wilson.
Willow has always been Australian Made
and this is their competitive advantage.
They choose to make products specifically
for Australian conditions.
“The Australian Made logo is excellent
as it shows the consumer they can trust
our products. We are always aiming for
trust which is why quality is important to
us. Willow products have a high level of
trust by consumers. As long as we keep
prices about the same as the imported
competition, then we believe people
will choose Australian Made.
Willow focuses on governance as a core
value and has integrated key governance
values throughout its business systems.
It is important to the company to do the right
thing by employees, customers and suppliers
every time, every day, in everything they do.
“Education and training are also
important to ensure everybody has suitable
skills to feel comfortable in their role. Each
year we go through a range of topics to
keep employees informed. We believe
our business principles work because we
ensure best practice and best systems as
a minimum standard,” said Mr Wilson.
Willow has won many awards, 44 since
the 1970’s. Many of these are for business
systems, innovative design, environment
and safety.
The company moved to Hume City in
2003 after 113 years in North Melbourne.
An acquisition of an interstate competitor
saw them grow by 30% in 2010. Recently
Willow acquired Starmaid, whose specialty
was peg manufacturing. Willow has
transferred these custom engineered
machines over to their facility in Hume.
This acquisition has seen Willow grow
by 50% and is now the largest peg
manufacturer in Australia.
Diversifying is key to Willow’s business
growth. Agility to take up new opportunities
such as the acquisition of the Starmaid brand
as well as manufacturing and supplying
components to Toyota has ensured growth
in their market.
To find out more about Willow Ware
please visit www.willow.com.au
Family longevity
We believe a lot of
people prefer Australian
Made products. Being
Australian Made
creates strong brand
loyalty as our products
are usually of a higher
quality and reflect
Australian employment.
- Ralph Wilson
Tullamarine
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ECONOMIC UPDATE
HUME CITY COUNCIL
Hypersonic
Industries
Hypersonic Industries’ main objective is to provide customers with well designed, good
quality, safe products ensuring customer satisfaction. They aim to provide not just the
cheapest products but incorporate quality, providing value for money.
A great story of constant business
innovation which has seen the company
stay ahead of the trends and keep the
business viable, Hypersonic Industries is
a family business run by brother and sister
team Melissa and Matthew Wells.
The company currently manufactures
metal bed frames and tubular bunks
for Australian families and the
accommodation/commercial industries.
All products are 100% Australian
Made using Australian raw materials
where possible.
Hypersonic began in 1963 and Melissa
and Matthew’s parents, David and Ann,
bought the company in 1975.
The company began manufacturing
wrought iron tables and chairs. In the late
1970’s David and a member of his retail
team designed and manufactured the
first folding bed.
The first three folding beds were put into
production and they sold immediately. The
business began to focus solely on folding
beds and the manufacturing of tables and
chairs was slowly discontinued.
For years, truckloads of folding beds were
distributed Australia wide. These folding
beds were the first “sofa beds” on the
market and they were 100% Australian
Made, good quality beds that every
household needed.
Hypersonic Industries decided to grow their
bedding range into tubular beds and bunks.
From the early 90’s through to today new
beds were designed and manufactured to
fulfil market needs.
“In 2003 bunk laws came into effect, this
was great for Hypersonic as it weeded out
a lot of beds that were poorly made by
competing manufacturers. All our bunks
were tested, approved and this proved to be
a great marketing tool. In 2005 my parents
decided to retire, opening the door for
my brother and I to buy the business.
We moved forward with drive and
motivation of growing the business.
“General running of the business remained
the same however we invested more time
in marketing hence joining the Australian
Made Campaign and developing the
commercial business sector," said
Melissa Wells.
The Hypersonic Industries commercial
division is an ongoing source of business
that promotes and sells beds to the Australian
Defence Force, Australian Camps Association,
Emergency Housing, YHA Backpackers and
various other commercial organisations.
Hypersonic Industries also supplies Australian
Made quality metal bed frames and bunks to
the commercial and domestic market (retail
outlets, retail online buying).
“Knowing your competitors and the
market, doing your research and looking
after your customers before and after their
purchase is what helps our business remain
strong in the market. The challenge of
running the business is exciting. Existing
as a family business for so long gives us
that extra spark to drive the business further.
“Our biggest challenge is competing with
imports. Imports have been around for
many years, products coming and going,
cheap prices and long lead times. We
understand we will never compete on
price. Instead we produce good quality
products with options and colour choice
modifications provided with efficient
service and value for money. These are
all key factors that help us remain strong
in the market,” said Ms Wells.
This year Hypersonic Industries reached
50 years, an impressive feat in the tough
retail and manufacturing markets.
Hypersonic Industries have had many
career highs over this period of time.
“We have been awarded a three year
contract with the Australian Defence
Force and become a preferred supplier
to the Australian Camps Association and
YHA backpackers. Bunk beds are our
biggest retail and commercial markets.
We had all our bunks tested and approved
to the Australian Standard to ensure
consumers can have confidence in the
safety of our products.
“Retail is a hard market and a lot of
people do buy on price and find later it
wasn’t built to last. Commercial businesses
look for quality. School camps are an
example where safety is high priority, they
will do the research and buy on quality not
on price,” said Ms Wells.
Hypersonic Industries are always on the
search for new processes or new ways
to manufacture their products. Their size
growth provides more buying power to
source cheaper raw materials, helping the
company to remain competitive within
the Australian market.
“The market is always changing, as
long as you are changing with it you
can remain successful. To us, it is very
important for Hypersonic to be part of
the AMAG Campaign and it gives us a
commercial advantage.
“The AMAG Campaign promotes the
importance of buying Australian Made
products. We use this tool and the
Australian Made logo on everything
we possibly can,” said Melissa.
The Hume City Council region has
benefitted Hypersonic Industries as a
well-developed business area. For more
information on Hypersonic Industries
please visit www.hypersonic.com.au
Silhouette Karts provide a full service karting experience for those seeking a thrill; they run the racing
track at their premises and also manufacture their own full range of karts. Their extensive racing
knowledge and involvement since the 1980’s contributes to their expertise.
Manufacturing
Somerton
Silhouette Karts is a family business run
by father and son, Frank and Glenn. When
the business began in the early 1980’s it
was a different business and there weren’t
as many Race Karts available. Silhouette
Karts have adjusted their business offerings
over time to suit the growth of the company.
Originally Frank started designing karts in
the family garage and building them there,
the first kart he built was in 1984. From
there he opened up a Go Kart shop and
had a couple of locations before relocating
to the present Somerton location.
Racing Track
All karts are Silhouette Karts’ own designs
and they manage all elements of the
construction in-house, no components
are outsourced. Their focus is providing
professional racing karts and find their
ability to fine tune karts makes a
difference to the client.
Silhouette Karts have a second
business area, running the racing track
for groups. Frank and Glenn have been
managing the track since 2001 and
allow people to bring their own kart
to use as well as providing their own
hiring service.
Frank and Glenn work together on the
chassis design. Frank and members of
his team weld and handle the chassis
construction whilst Glenn works on
the engines and assembly of Race Karts.
Other employees manage the Race
Karts and rentals.
Over the years they have moved
with the times between commercially
manufacturing and manufacturing hire
Race Karts and frequently assessed the
business offerings.
“There are many different components, sizes,
thicknesses and requirements for the chassis
depending on the requirements of the driver.
This is where the years of experience and
knowledge really help,” said Frank.
Silhouette Karts are mainly competing with
companies from Europe with high scale
production, therefore Australian Made is an
important point of difference for Silhouette
Karts that their customers really value.
“Our karts have always been Australian
Made, since 1990 when we started
professionally manufacturing the karts
and we also had been supporting Australian
Made all this time so wanted to show it.
“Being Australian Made is definitely a selling
point, it also allows us to keep our karts
competitively priced as they are made right
here instead of being shipped from Europe.
We stock all parts for our customers, this
reduces the cost of sourcing a part for
them as we don’t have to import it.
“It provides more work and therefore
job opportunities which is something we
are proud of. The fact people know we
manufacture here seems to be a positive,”
said Frank.
“Whatever we can do here we do, the entire
framework, all the bars and steel work. This is
also how we control the quality of the karts
we manufacture; we know exactly how they
have been made,” said Frank.
Commercial advantage
Silhouette Karts
“It is pretty unique for tracks to offer the
opportunity for people to bring their own
karts; it works for us because it supports
our own manufacturing division. Many
people use karts they have bought from
us on the track and we are able to provide
them the additional facility of servicing
their karts.
“We can also maintain the standard of the
Race Karts we hire and spend a lot of time
doing this in the winter when demand for
karts generally relaxes a bit. Summer is
always very busy at the track with corporate
bookings and the holiday period. It is great
how both aspects of the business, the
manufacturing and the track tie in well
together,” said Frank.
Glenn still races Go Karts himself, he
and his father are enthusiastic about
helping people that want to race karts
professionally and recreationally find
the right. For more information on
Silhouette Karts please visit:
www.silhouettekarts.com.au
/ 13
ECONOMIC UPDATE
HUME CITY COUNCIL
/ 14
ECONOMIC UPDATE
HUME CITY COUNCIL
Kelly & Windsor
In 2001 Trevor Beuth began Kelly & Windsor. His vision behind the brand was to
manufacture Australian Made high end textiles. The business focus for
Kelly & Windsor is the production of quilts, pillows and under blankets.
Kelly & Windsor started using alpaca wool
as the basis for all products in the company’s
early days, becoming the first commercial
manufacturer of alpaca bedding products.
Alpaca is an amazing fibre, originally from
Peru, and has been imported into Australia
for the last 25 years. Australia now has
125 thousand animals, the largest amount
of alpaca’s outside of Peru.
Managing Director Trevor Beuth explains
that specialising in this unique wool has
seen Kelly & Windsor become recognised
as the world leader in alpaca bedding.
“Our location in Hume City has also
really benefitted us from the point of
view of sourcing labour and attracting
staff from the area with the expertise
needed to produce our product. There
is also a great community here.
“The special business we have created
makes me very proud, we are recognised
as the world leader in alpaca bedding,”
said Trevor Beuth.
Kelly & Windsor have not only sought
to include inventive materials in their
products but to also produce the products in
a quality way. Fabric, packaging and product
design is very important to create a holistic
impression for the customer.
“Being an Australian Made company has
always been important to me and it is
important to remain this way. We must be
inventive with our products to compete
against the lower cost of production and
products in other countries.
“We are a very small specialised company
with a total of nine employees, specialising
like this to produce high end bedding
products is our commercial advantage.
It is a very hands on environment and any
suggestion from an employee on how we
can improve our product is considered if it
will increase the final quality. We create all
our designs from scratch,” he said.
Originally Kelly & Windsor focused on quilt
design to develop a high quality product
that suited the rare fibre. After establishing
this basic range, the range was expanded.
In 2005 Kelly & Windsor developed Alpaca
Gold, their premium range with 100%
alpaca wool.
“Since then we have expanded the range
to do summer weight quilts, blends with
cotton, machine washable quilts and our
latest product is a blend of alpaca and
bamboo. This is a really unique story
as nobody is producing a bamboo
alpaca blend.
Being an Australian
Made company has
always been important
to me, to remain
this way we must
be inventive with
our products.
- Trevor Beuth
“Bamboo is a natural fibre, antibacterial
and moisture absorbent, so this really
ticks all the boxes for us. It is also a very
sustainable product requiring no pesticides.
The process of making fibre from bamboo
is environmentally, economically sustainable
and biodegradable. The fibres are especially
soft and they perform brilliantly in
bedding,” said Mr Beuth.
The bamboo product was launched at
the Home Textiles show in Hong Kong
last year where it did incredibly well.
Kelly & Windsor actively exhibit their
products at a range of shows around the
world, realising the weight and respect
the international market has for Australian
Made products.
Last year Kelly & Windsor attended
Heimtextile which is the biggest international
trade fair for home and contract textiles.
As this was a great success they will be
attending again this year on 8-11 January.
As a small producer of high end premium
products Kelly & Windsor have identified
four channel markets which they target
for best product exposure and leverage.
Domestic Retailers
Kelly & Windsor are aware their product has
a limited domestic demand, only 10% of
Australian’s are interested in the price point
as it is a luxurious and therefore expensive
product. The company sells to domestic
retailers including Harvey Norman and
in the past David Jones.
"The vast size of Australia can be a boundary
for this market but we feel it is important to
continue to sell in our own backyard. We are
involved with a number of initiatives to grow
and strengthen our position with the domestic
market being as tough as it is,” said Mr Beuth.
Tourism market
This is one of Kelly & Windsor’s strongest
channels. Currently the company has about
20-30 partnerships with Chinese owned
retailers based in Australian and specialise
selling to Chinese tourists. There are
large numbers of inbound Chinese, Hong
Kongese, Taiwanese and Korean tourists
coming to Australia for the ‘Australian
experience’ and whilst here they want
to purchase Australian Made products.
“It is a specialised channel and we are very
successful at it. A combination of our service
and quality leads our Chinese partners to be
very pleased with the products we provide.
“The tourists are prepared to pay for the
premium product because it is Australian,
a brand they trust. It is also unique, clever
and an exclusive product that is not
manufactured to the same standard
in their countries.
“A lot of these tourists are lifestyle driven
and have the wealth to purchase a quality
product; this is why we put a lot of effort
into ensuring all aspects of our product
are manufactured to perfect standards,”
said Mr Beuth.
Manufacturing
Campbellfield
Exports
A large percentage, approximately 30%,
of the Kelly & Windsor business is comprised
of overseas exports. Over the last two
years the company has experienced record
numbers of exports, mainly into China.
“This market has demand for the more
expensive quilts. In the last two to three
months there has been record business in
this market. This is because behind our
product there is authenticity, unique design
and a strong story that the international
market responds to.
“I am very proud of our business, a small
textile company located in Hume City Council
and to see the success of this product in the
international market is really thrilling. As a
micro business we are focused on showing
you can export internationally and create jobs
within manufacturing, you just need to have
an innovative product,” said Mr Beuth.
The potential for the company is largely
export driven and Trevor Beuth is confident of
the international opportunities, this is where
he allocates a large percentage of his time
and energy.
“For this reason I wasn’t interested in
competing with other bedding textile
manufacturers. I researched alpaca wool and
created a product out of this as I was keen
to find an individual spot in the market,”
he said.
Online
Currently Kelly & Windsor have a few online
shopping stores which will be consolidated
into one to strengthen their online presence.
Recently receiving a Federal Government
support grant to assist, Kelly & Windsor
are developing state of the art multilingual,
multi-currency, business to customer
webpage to support all existing channels.
The eventual plan for the company is to
market via the internet.
This will assist as a strong platform to
spread business opportunities further
to international markets.
For more information on Kelly & Windsor
please visit www.kellyandwindsor.com
/ 15
ECONOMIC UPDATE
HUME CITY COUNCIL
PEOPLE IN HUME
RUSSELL
HUGHES
JEFF
GRAHAM
When Russell joined his son Paul at Integra
Systems 20 years ago, it was to realise the
engineering and business dreams he had
been developing throughout his established
30 year career. Russell was recently
recognised at the Hume Business Awards.
Jeff Graham works as General Manager
at Goonawarra Gold Club. In this role
he spends the majority of his time with
financial management and Board reporting,
although he still likes to get out and about,
ensuring patrons are enjoying their round.
“I have been able to exploit my passion
for innovation, work with many diverse
and interesting people in many capacities,
mentor the younger generation and
help my son to build the business. This
has provided me with a huge amount of
personal satisfaction and is what continues
to drive me now.
Goonawarra Golf Club is a boutique
sized club and as a result Jeff’s role is
all-encompassing, covering Human
Resources, Accounts, Marketing and
General Maintenance.
“Being recognised as a Business Leader in
my business community was very humbling
and I was extremely proud to be a recipient
of this award. I want to see the manufacturing
industry thrive for our future generations and
the older generations recognised for their
contribution,” said Russell.
Russell believes Australian Manufacturing
is integral to the future of Australia as a
country and the Livelihood of communities.
“We need to continue to have a large
manufacturing footprint in Australia to
successfully trade with other countries and
ensure rapid time-to-market in our own
country. This combined with our innovation
‘smarts’ is what will keep Australia
competitive and thriving.
“Making our customers' products here
in our facility within Australia ensures
IP is retained, innovative manufacturing
processes are employed, quality is not
compromised, products are brought to
market quickly and most importantly
products can be revised and updated
quickly to ensure maximum competitive
advantage,” he said.
Most importantly Russell has a very strong
belief in Australia.
Jeff has been working at Goonawarra Golf
Club for six and a half years, prior to his
role as General Manager he was a Club
Professional (PGA Member).
He enjoys his role as it allows him to
oversee the golf club whilst simultaneously
ensuring patrons are getting the most out
of their game.
“The challenge of improving the course
is far and away the most enjoyable aspect
which in turn provides great enjoyment
for the golfers,” said Jeff.
Goonawarra Golf Club is a local club that
relies on Australian Made for the majority
of their supplies.
“Australian Made is very important to us,
our course, suppliers, staff and customers
are entirely Australian based. It is everything
to our organisation. I grew up and live
in Sunbury and despite having lived in
Melbourne for 15 years I returned because
of the close proximity to the CBD and the
rural feel of Sunbury.
"I have really enjoyed returning to the area.
It is really special that we are able to provide
a high quality golfing experience to the
locals in the area and also tourists. Being so
conveniently located to the airport is a great
motivating factor for people to come and
visit the club,” he said.
melissa
m innes
c
Melissa McInnes is the owner and Head
chef at Roquette Bar & Grill. Her days
are full with everything from admin and
marketing to running the busy kitchen.
A qualified chef with business management
qualifications, Melissa has worked in
hospitality for the last 15 years. She has
been self-employed for almost 10 years
of this time.
Melissa opened Roquette Bar & Grill late
last April and she was prepared for a tough
12 months full of extra time and effort.
“It really has been amazing. After many
years of living in Sunbury I was inspired to
bring something different to the region and
Roquette does this.
“I wanted to create a venue that was warm
and welcoming but stylish and casual all at
the same time, one with a strong focus on
Australian produce and wine,” said Melissa.
Roquette Bar & Grill serve a handpicked
range of wines from the most notable
wine regions around Australia and the
best quality Tasmania beef available
from companies that are committed to
sustainable and ethical farming practices.
“We apply these values when selecting all
our produce for the restaurant. We believe
a better future exists for our farmers and
fishermen if we all spend a little extra on
buying Australian produce and I think
our customers appreciate the quality and
concur that ‘you get what you pay for.’”
“Buying Australian Made to me means
supporting your local business, it means
keeping the dollar in the country for as
long as possible and giving our farmers and
industry a better chance at surviving. We
have an obligation as Australians to support
our local businesses,” she said.
Property
Update
Global house prices are on the mend
according to data compiled by Knight
Frank. The research covers 55 countries
across the globe and out of the 55 there
was an increase shown in 37 of them.
Dubai recorded the largest rise on annual
basis increasing 22%, followed by Hong
Kong 19.1%, Taiwan 15.4% and China
14.8%. Australia came in 22nd place
with annual growth of 5.1%. The study
also revealed that for the first time since
2010 some European countries recorded
positive annual price growth. However
mainstream prices in Greece, Spain and
Italy are now 31%, 29% and 15% below
their respective market peaks. The United
States is also showing positive signs
where nationally property prices
increased by over 10%.
From the Hume Finance Department
The economies in these states have
been affected by a fall in construction
and the relatively high Australian dollar.
Nevertheless currently conditions have
improved and this has been mainly
attributed to housing affordability
being at its best levels since early 2,000,
outside of the Global Financial crisis.
Hopefully the property market continues
to strengthen along with the gains made
in the share market over the year, so
everyone can look forward to a joyous
Christmas and a prosperous New Year.
This encouraging global performance
has also filtered through into the local
market where auction clearance rates in
Melbourne are still tracking above 70%
and the inner suburbs are performing
extremely well. This is also slowly being
felt in the outer suburbs where prices
are starting to get some traction again
spurred on by the relatively low interest
rate environment. However research
house BIS Shrapnel does have a word of
caution for Melbourne, Tasmania and the
ACT saying conditions in these markets
maybe dampened going forward due to
their underperforming economies and
in some cases excess supply.
HUME CITY
SNAPSHOT
No. of Residential Properties by Precinct
September Quarter 2013
Attwood1,021
Facts at a Glance
Broadmeadows/Jacana
4,822
Bulla/Wildwood/Clarkefield336
Campbellfield/Fawkner
September Quarter 2013
Total number of residential properties in Hume
60,311
1,715
Craigieburn
12,886
Number of Residential Lots Released
251
Dallas/Coolaroo
Number of Planning Permit Applications
254
Gladstone Park
3,235
Greenvale
3,892
Meadow Heights
4,554
Consumer Price Index, Melbourne (% change from previous quarter) 1.4%
3,198
Mickleham/Yuroke/Kalkallo
June Quarter 2013
Number of Property Sales
907
Hume City Unemployment Rate (%)
7.0%
484
Oaklands Junction
137
Roxburgh Park
5,614
Sunbury/Diggers Rest
13,224
Tullamarine/Melbourne Airport/Keilor
2,954
Westmeadows
2,239
Hume City
60,311
Source: Hume City Council
Building Work
December Qtr 2012
Domestic/Residential
Hume City
No. of
Building
Permits
Melbourne
Value of
Building
Work ($’000)
721
% of Melbourne
No. of
Building
Permits
Value of
Building
Work ($’000)
No. of
Building
Permits
$124,711
13,563
$2,922,033
5.3%
Value of
Building
Work
4.3%
Commercial/Retail
62
$31,332
1,791
$977,255
3.5%
3.2%
Industrial
15
$16,018
186
$131,546
8.1%
12.2%
Other
23
$75,168
554
$542,303
4.2%
13.9%
Total
821
$247,229
16,094
$4,573,137
5.1%
5.4%
The value of all building works in Hume City during the three months to June 2013 was $247 million, representing 5.4%
of the value of all building works in the Melbourne Metropolitan area. Domestic/Residential works amounted to $125 million
and Commercial/Retail works $31 million. A total of 821 building permits were issued in Hume City in the three months to
March 2013, 5.1% of the Melbourne Metropolitan total.
/ 17
ECONOMIC UPDATE
HUME CITY COUNCIL
/ 18
ECONOMIC UPDATE
HUME CITY COUNCIL
Melbourne Water Reserves
October 2012
Vol (ML)
Reservoir
Thomson
Waste
September Quarter
Domestic Waste Collection
October 2013
% Full
Vol (ML)
% Full
797,354
74.7%
876,084
82.0%
Cardinia
251,922
87.8%
198,296
69.1%
Upper Yarra
178,445
89.0%
119,859
59.8%
Sugarloaf
95,775
99.5%
95,153
98.9%
Silvan
35,994
89.0%
35,343
87.4%
Tarago
24,514
65.2%
35,130
93.5%
Yan Yean
28,410
93.9%
27,890
92.1%
Greenvale
18,699
69.7%
20,452
76.2%
Maroondah
22,219
100.2%
17,489
78.9%
O’Shannassy
3,222
103.2%
3,194
102.3%
1,456,554
80.4%
1,428,890
78.8%
Total
Source: Melbourne Water
2012
- Total waste collected (tonnes)
2013
9,517
9,932
11.9
12.5
8,506
8,675
- Kilograms per household per week (kg)
Waste weighed at Council landfills (tonnes)
Source: Hume City Council.
Note: Land filling operations at Bolinda Road ceased on 29 February 2008.
All waste received at the site as of 1 March 2008 is transferred offsite to recyclers and other landfills.
International Air Traffic
June Quarter
Melbourne Airport
2013
2012
Passengers (no.)
1,569,509
1,701,766
Freight (tonnes)
55,650
59,819
8,507
8,928
Aircraft Movements (no.)
Source: Air Transport Statistics – International Airlines, Department of Transport and Regional Services.
Weather Information
2012
September Quarter
Average Minimum Daily Temperature (°C)
2013
Average Maximum Daily Temperature (°C)
Average Daily Rainfall (mm)
Total Rainfall for the Quarter (mm)
6.3
7.8
15.1
16.4
1.2
1.5
112.2
141.8
Source: Bureau of Meteorology.
Note: Weather information recorded at Melbourne Airport monitoring station.
Property Sales
Source: Hume City Council
COMMERCIAL/RETAIL VACANT
2
40
800,000
400
800,000
700,000
700,000
350
700,000
30
600,000
300
600,000
500,000
25
500,000
250
400,000
200
15
300,000
150
200,000
10
200,000
100
200,000
100,000
5
100,000
50
100,000
0
0
13
13
700,000
60
600,000
600
600,000
50
500,000
500
40
400,000
400
300,000
300
300,000
200,000
200
200,000
100,000
100
100,000
20
34
30
DEC MAR JUN
12
13
13
0
0
JUN
12
SEP DEC MAR JUN
12
12
13
13
0
0
578
700
538
700,000
563
800,000
70
501
800
31
SEP
12
median price
no. of sales
800,000
10
JUN
12
DEC MAR JUN
13
12
13
80
29
500,000
2
SEP
12
RESIDENTIAL IMPROVED
median price
no. of sales
39
7
6
4
0
JUN
12
INDUSTRIAL IMPROVED
37
8
1,000,000
0
525
1,500,000
300,000
4
2
0
SEP DEC MAR JUN
12
12
13
13
2,000,000
8
400,000
172
16
9
9
JUN
12
2,500,000
10
250
400,000
14
0
241
20
median price
16
500,000
300,000
COMMERCIAL/RETAIL IMPROVED
no. of sales
284
35
600,000
SEP DEC MAR JUN
12
12
13
13
6
median price
no. of sales
800,000
1
1
0
12
RESIDENTIAL VACANT
median price
no. of sales
290
1
JUN
12
INDUSTRIAL VACANT
median price
no. of sales
JUN SEP DEC MAR JUN
12
12
12
13
13
500,000
400,000
0
THE STATS
MEDIAN PRICE OF RESIDENTIAL PROPERTY SALES BY PRECINCT
March Quarter 2013
Vacant
Suburb
Attwood
Improved
$535,000
na
$560,000
na
$310,000
na
$309,500
$170,700
na
$208,450
na
na
na
na
$315,500
Campbellfield/Somerton
Craigieburn
Vacant
$320,000
Broadmeadows/Jacana
Bulla/Wildwood/Clarkefield/Oaklands Junction/
Yuroke/Mickleham/Kalkallo
June Quarter 2013
Improved
$198,000
$335,000
$198,500
$348,000
Dallas/Coolaroo
na
$283,250
na
$280,000
Gladstone Park
na
$382,500
na
$383,000
Greenvale
$227,000
$561,000
$226,000
$590,000
Meadow Heights
na
$309,500
na
$300,000
Melbourne Airport
na
na
na
na
Roxburgh Park
$193,000
$365,000
$210,000
$353,000
Sunbury/Diggers Rest
$212,500
$340,000
$215,000
$340,000
na
$367,500
na
$383,000
na
$370,000
na
$411,000
$200,000
$342,000
$207,500
$342,250
Tullamarine
Westmeadows
Total
Source: Hume City Council.
Note: ‘na’ denotes not available due to an inadequate number of sales or incomplete data. Excludes ‘Rural’ sales.
RESIDENTIAL LOTS RELEASED
no. of lots
no. of lots
1000
1000
900
900
800
800
700
700
600
600
500
500
400
400
300
300
200
200
100
100
0
Source: Hume City Council Note: ‘Lots Released’ refers to the number
of lots which have been completed to the satisfaction of Council and
issued with a Statement of Compliance.
The number of residential lots released was 251
during the September Quarter 2013, down by
-48.6% on the previous quarter (488). During the
September Quarter 2013, Sunbury recorded the
highest number of lots released (96). Craigieburn
had the second highest number of lots released
with 88, followed by Greenvale with 18 and
Broadmeadows with 16 lots released.
0
SEP DEC MAR JUN
09
09
10
10
SEP
10
DEC MAR JUN
10
11
11
SEP DEC MAR JUN
11
11
12
12
SEP
12
DEC MAR
12
13
JUN
13
SEP
13
Unemployment
Source: Small Area Labour Markets, Department of Employment
and Workplace Relations
%
%
20
20
18
18
16
16
14
14
12
12
10
10
8
8
6
6
4
4
2
2
0
JUN
10
0
SEP
10
DEC
10
MAR
11
JUN
11
SEP
11
DEC
11
MAR
12
JUN
12
SEP
12
DEC
12
MAR
13
JUN
13
The unemployment rate for Hume City increased
to 7.0% in the June Quarter 2013. Hume City’s
unemployment rate remains higher than both the
Melbourne Statistical Division (5.6%) and Victoria
(5.6%). Unemployment for Hume City is lower than
the same quarter last year, when the unemployment
rate was 7.8%.
KEY
B - Broadmeadows Statistical Local Area
H - Hume City
C - Craigieburn Statistical Local Area
M- Melbourne Statistical Local Area
S - Sunbury Statistical Local Area
V -Victoria
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/ 19
ECONOMIC UPDATE
HUME CITY COUNCIL
Hume City
the place to invest
THE STRATEGIC
LOCATION FOR
YOUR BUSINESS
• Logistic Advantages
• Melbourne Airport
• Large Local Workforce
• Business to Business Opportunities
• Green Field Development Opportunities
• Predictions of Strong Growth
• Diverse Housing Stock
• All just 20 minutes from
Melbourne’s CBD
If your business is planning to
move to, or significantly expand
in Hume City, the Economic
Development Department can
help smooth the process and
connect you to opportunities
that will support your vision
for business growth.
Contact the Economic
Development team to arrange
a confidential consultation.
PH: 9205 2200
E:business@hume.vic.gov.au
181,886
12,600
businesses
60,311
504
km
in size
residents
residential
properties
2