Silver Star First Canadian Resort Accepted into Powder Alliance

 FOR IMMEDIATE RELEASE
Silver Star First Canadian Resort Accepted into Powder Alliance
Season pass holders to get 36 free days at Powder Alliance ski resorts
Wrightwood, CA and Vernon, BC – June 16, 2014: The Powder Alliance, North America’s premiere multi-resort
season pass, announced today that it is expanding into Canada with the addition of Silver Star Ski Resort in
Vernon, B.C. An exclusive collection of specialty ski resorts known for having the greatest powder stashes on the
continent, the Powder Alliance represents 13 resorts with a combined total of 10,653 centimetres of annual fresh
powder and 20,869 acres of skiable terrain.
With 700 cm of annual snowfall per year, Silver Star is the only Canadian ski resort in the Powder Alliance.
Season pass holders at all Powder Alliance ski resorts receive three (3) FREE tickets at all other participating
areas plus special offers on lodging, rentals, buddy tickets, and more.
Located high above British Columbia’s Okanagan Valley, Silver Star is a world-class winter destination with more
than 3,000 acres of skiable terrain, 115 marked runs, and tons of fresh snow giving families more than enough
reason to explore its powder-filled back side and ski-in ski-out accommodations.
The spectacular scenery of Silver Star’s three faces is both vast and varied, and now top-tier pass holders from
any Powder Alliance resort can experience it this season for FREE. These areas include Crested Butte, CO,
Snowbasin Resort, UT, Sierra-at-Tahoe, CA, Stevens Pass, WA, Timberline, OR, Schweitzer, ID, Angel Fire
Resort, NM, Bridger Bowl, MT, China Peak, CA, Mountain High, CA, Arizona Snowbowl, AZ, and Mt Hood
Skibowl, OR.
Powder Alliance privileges apply to top-tier, anytime passes only and not midweek, spring, or other restricted
options. Restrictions apply and all tickets must be used in the same season as the accompanying pass. Guests
are encouraged to visit www.powderalliance.com or their resort’s official website for a complete listing of restricted
dates and resort benefits.
36 FREE days at some of the best resorts in the West makes the Powder Alliance an incredible value when
compared to other expensive group passes. There are no membership fees, no collective pass prices, no
additional charges of any kind. Guests simply show an anytime 2014/15 season pass from a participating Powder
Alliance area and receive free skiing benefits up and down the West Coast. This winter the Powder Alliance was
proudly named Best Season Pass Program by Ski Area Management magazine. So, go explore 3,000 acres at
Snowbasin Resort, UT, dive deep into 1,219 cm of fresh snow annually at Stevens Pass, WA, or ski until spring at
Silver Star, Canada. These benefits are FREE to full, anytime season pass holders from participating Powder
Alliance resorts.
Says Anne Haight, Director of Sales & Marketing for Silver Star Mountain Resort, “The Powder Alliance has been
on our radar for quite some time. It offers exceptional value to our pass holders and allows them the freedom to
explore other like-minded resorts within the United States. From the steeps of the Pacific Northwest to the
champagne powder of Utah, the Powder Alliance is simply the best value of any group pass product in North
America.”
To begin planning your winter road trip, visit www.powderalliance.com for details on participating resorts, special
offers, and answers to frequently asked questions. Guests can also see who has the snow by following the
Powder Alliance at https://www.facebook.com/powderalliance and https://twitter.com/powderalliance.
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Photo caption: Local Rider enjoys fresh powder on Opening Day for Puntam Creek at Silver Star
Photo source: Supplied by Silver Star Mountain Resort
- 30 Scott Henderson
dHz Media
250-317-3751
scott.henderson@dhzmedia.ca
John McColly
CMO Mountain High & Stevens Pass
760-316-7803
john@mthigh.com
Angel Fire Resort, NM // Krysty Ronchetti, Public Relations, 505-821-9279, krysty@sjcommunications.com
Angel Fire Resort is located in New Mexico at the southern end of the Rockies amidst the spectacular Sangre de
Cristo Mountains. With 76 trails and 3 terrain parks, there is something for everyone; from long and gentle
groomers to steep and challenging hike-only runs. A top-notch Ski School, night-skiing, a tubing area, a nearby
Nordic Center, and convenient slopeside lodging make Angel Fire Resort one of the country’s most family-friendly
winter destinations. www.angelfireresort.com
Arizona Snowbowl, AZ // Ryan Hartl, Resort Services Manager, 928-214-4027,
rhartl@arizonasnowbowl.com
Located on the majestic San Francisco Peaks, Arizona Snowbowl is just 11 kilometres outside of Flagstaff,
Arizona, 2 hours from Phoenix, and 1 hour from the Grand Canyon. Originally founded in 1938, it is one of the
oldest continually operated ski areas in the country. Arizona Snowbowl features 40 trails, 6 lifts, a terrain park,
snowmaking on over 60% of its trails, on-mountain dining options and Ski Lift Lodge and Cabins. With a peak
elevation of 3,505 metres, vertical drop of 701 m, and average 660 cm of snowfall, Arizona Snowbowl is a true
gem in the Southwest ski scene. www.arizonasnowbowl.com
Bridger Bowl, MT // Doug Wales, Director of Marketing and Sales, 406-556-5675, dw@bridgerbowl.com
Ski the Cold Smoke at Bridger Bowl! Located only 20 minutes north of the great ski town of Bozeman, Montana,
this northern Rockies gem announces the addition of a new upper mountain chalet, named "Alpine Cabin". This
warming and food service cabin will provide facility support to our 2 new triple chair lifts installed last season.
Bridger Bowl now offers expansive blue runs in addition to our well-known expert terrain. Skiers and riders will find
a 792 m vertical playground covering 2,000 acres of diverse terrain. Daytime skier services provided with 4 day
lodges, and in the university town of Bozeman, MT, you'll find a wide assortment of lodging, dining and exciting
nightlife options. Find the best value ALL SEASON on lift and lodging packages in North America at
www.bridgerbowl.com
China Peak, CA // Michelle Vikupitz, Marketing Director, 559-233-2500, michelle@skichinapeak.com
China Peak is located 104 km east of Fresno, at Huntington Lake. The resort is an excellent midsize mountain
offering 1,700 cm vertical and 1,400 acres of terrain with a variety to suit all levels. Average snowfall is 825 cm
and the longest run is 4 km. Lodging is just steps away at the Cozy Inn @ China Peak. www.skichinapeak.com
Crested Butte, CO // Scott Clarkson, VP Sales & Marketing, 970-349-2342, sclarkson@cbmr.com
An historic coal mining turned ski town; Crested Butte is a place that lives and breathes outdoor adventure where
the only limits are your own. An authentic destination, where crowds don't exist, zany, festive community events
are a priority, and genuine family adventures await. With wide open beginner and intermediate runs, great terrain
parks and some of Colorado's best in-bounds extreme terrain, the mountain has something for everyone. Be sure
to check out the town of Crested Butte: Colorado's Last Great Ski Town, it'll leave you wondering why you don't
call this place home. www.skicb.com
Mountain High, CA // John McColly, CMO, 760-316-7803, john@mthigh.com
Mountain High is Southern California’s closest winter resort located just an hour and a half from Los Angeles and
Orange County. The area consists of three separate mountains (Mountain High East, West, and North), and offers
a wide variety of lifts and trails, a world-class terrain park, an outstanding Winter Sports School, and the region’s
largest tubing area. Night skiing & snowboarding is available 7 nights-a-week peak season and snowmaking
covers more than 80% of the slopes. Mountain High has been the first resort to open in Southern California for the
past 16 years and traditionally operates from mid November to mid April. Get more at www.mthigh.com
Mt Hood Skibowl, OR // Karen Norton, Marketing/Corporate Sales, 503-658-4385, Karen@go.skibowl.com
Mt. Hood Skibowl offers "the most night skiing terrain in North America" according to Ski Magazine, with 65 day
runs and 34 night. Less than an hour from Portland, Skibowl is known for some of the best terrain on Mt. Hood
with a 4 minute ride to pure vertical and expertly groomed runs. Intermediate and expert skiers are drawn to
Skibowl's night-lit black diamond runs and fresh snow in the 300 acre Outback. Families and non-skiers can also
enjoy winter fun at the Skibowl Snow Tube and Adventure Park featuring a conveyor lift to groomed tube hills,
Frosty's Playland, mini z snowmobiles, and more www.skibowl.com
Schweitzer, ID // Sean Mirus, Marketing Director, 208-263-9555 x2821, smirus@schweitzer.com
Schweitzer Mountain Resort is quickly rising in the ranks of the nation’s top destination resorts with 2900 acres of
amazing terrain and renowned tree skiing. Located in the rugged Selkirk Mountains of the northern Idaho
panhandle and the northwest Rocky Mountains, Schweitzer overlooks the town of Sandpoint and Lake Pend
Oreille. Schweitzer is well known for its two massive bowls, uncrowded slopes, breathtaking views and amazing
gladed terrain. For more information on Schweitzer Mountain Resort visit www.schweitzer.com
Silver Star, Canada // Anne Haight, Director of Sales & Marketing, 250-558-6098,
ahaight@skisilverstar.com
Silver Star Mountain Resort is nestled in the heart of British Columbia’s Thompson Okanagan region, less than a
one-hour drive from Kelowna International Airport (YLW). A year round mountain destination, the resort offers
3,065 acres of varied skiable terrain, with an annual snowfall of more than 700 cm of dry B.C. interior powder.
Award-winning Silver Star is recognized as being one of Canada’s best family resorts. An intimate, colorful, midmountain village provides true slope side lodging. In summer, the Silver Star Bike Park is widely regarded as one
of the premier downhill mountain bike facilities in North America. Get more at www.skisilverstar.com
Snowbasin, UT // Jason Dyer, Marketing & PR Manager, 801-620-1013, jdyer@snowbasin.com
Snowbasin Resort is located less than 56 km north of Salt Lake City. With nearly 3,000 skiable acres, 914 vertical
m and 11 lifts you are bound to find something for you and your entire family to enjoy. Our diverse terrain
accommodates all levels from first time beginners to off piste experts. If you get tired of skiing or snowboarding
around our 104 trails and four terrain parks, take a break in one of our luxurious lodges and grab a bite to eat, then
you can switch to a new activity on our mountain like cross-country skiing on our 26 kilometers of Nordic trails or
cruising down our tubing hill. Isn't it time you discovered Snowbasin Resort? www.snowbasin.com
Stevens Pass, WA // Chris Danforth, VP Marketing & Sales, 206-812-7855,
christopher.danforth@stevenspass.com
Stevens Pass Mountain Resort is located just 125 km east of Seattle on the crest of the Cascade Mountain
Range. Stevens averages 1,143 cm of snow annually, covering 1,125 acres of skiable terrain – including 37 major
runs and numerous bowls, glades and faces. The ski resort has a variety of terrain for every age and skill
level. Normal winter operations run from early December to mid-April. Get more at www.stevenspass.com
Sierra-at-Tahoe, CA // Mindi Befu, Director Of Marketing, 530-659-7453, mbefu@sierraattahoe.com
Sierra-at-Tahoe is located just 16 km West of South Lake Tahoe and boasts 1,219 cm of annual snowfall, 2,000
skiable acres including 320 acres of heart-pounding backcountry terrain out the Huckleberry Gates. With a
continued commitment to terrain parks, it is easy to see why TransWorld Snowboarding readers continue to name
Sierra Top 10 Parks in the nation. More info at www.SierraAtTahoe.com.
Timberline, OR // Brian Reed, Marketing Director, 503-272-3345, breed@timberlinelodge.com
Timberline Lodge is located just 96 km east of Portland, Oregon. Constructed in 1937, Timberline Lodge stands
on the south slope of Mt. Hood at an elevation of 1,828 m above sea level. This beautiful 16,764 square
metre National Historic Landmark is still being used for its original intent – a magnificent ski lodge and mountain
retreat for everyone to enjoy. Timberline boasts the Northwest’s largest vertical terrain with 1,124 m (from the top
of Palmer to the bottom of Still Creek Basin). The ski area has a variety of terrain for every age and skill level.
Normal winter operations run from November to the end of May. Get more at www.timberlinelodge.com