JULY 2010 - Oil Twins

Transcription

© AMSOIL INC 2010
JULY 2010
As many of you have already seen, a notice is now
posted on the AMSOIL website announcing an August
1 price increase on AMSOIL products. This, obviously,
is not the direction we wanted to go, but we simply had
no choice. Raw material costs have been rising steadily
for several months, and although we held out as long
as we could, the squeeze became too tight.
We are not alone. Those who follow the lubricant
industry closely have seen the long string of price
increases other oil companies have imposed. Shell,
Valvoline and Petro-Canada raised prices in June in a
range of 8 to 10 percent. ExxonMobil, ConocoPhillips,
Chevron and Citgo set price increases of up to 10 percent this month. All of these increases are based on
rising raw material costs. In many cases these increases
have come on the heels of prior increases imposed by
these same companies in January and February. Our
single August 1 increase has been limited to 3 to 6 percent. Hopefully, we can remain stable for awhile.
As a final note on pricing issues, all active commercial and retail-on-the-shelf accounts have been notified
of the price increase through an email notice and a July
Service Line mailing. Additional details can be found on
page 18 of this Action News issue.
On a totally different subject, I received a call
recently from my granddaughter, Carli, who just completed her second year as a university student in
Montana. Carli called to ask my advice. It seems that a
few of her friends had been coaching her on vehicle
maintenance and cautioned her that if the oil in her
crankcase was older than 3,000 miles she had better get
it changed. Carli explained that she used AMSOIL
motor oil and it didn’t require frequent changes. It was
synthetic oil, she said, and was much better than the
normal oil most other people use.
Apparently, they didn’t buy that, and Carli needed
confirmation from me. She told me she only had a few
thousand miles on the oil, and I told her it should be
perfectly good to go. I did instruct her, however, to check
the oil. If the level was fine and the oil didn’t smell like
gas and she couldn’t feel grit when she rubbed the oil
between her fingers, there was no need for an oil change.
I told her I would send her some additional information.
Knowing Carli, she will set her buddies straight on
oil change maintenance. She will educate them on the
benefits of AMSOIL and create, very likely, some additional AMSOIL customers.
Although my granddaughter is not an AMSOIL
Dealer, she did what Dealers have been doing for years.
She used the product, recognized a benefit – in this case
the convenience of extended drain intervals – and will
share the value of that benefit with others.
This brief experience with my granddaughter confirmed what we have witnessed for years. An individual
doesn’t have to be a lubricant professional or a professional salesperson to become a successful AMSOIL
Dealer. Our Dealers come from all different backgrounds, walks of life and levels of education. Just look
at our “Monthly Leaders” on pages 4 and 5. I don’t
believe there is a single one who came from a lubricant
background or a professional sales position. The same
goes for our Hall of Fame members.
Look at Bill Durand, for example. He retired from a
military career, worked his AMSOIL Dealership and
became our first Five-Star Regency Platinum Direct
Jobber. He had no experience in lubrication, but he
learned as he grew his business. Ray Schmit is another.
Ray was a tool and die worker by trade before he became
a Dealer. Look at him now. A Five-Star Regency Platinum
and still going strong.
And take a look at Two-Star Regency Platinum Direct
Jobber Harold Hartman. He and his wife Marcile were
farmers in Nebraska in 1956 and lost their crops to a
hail storm. Harold went on to study electronics and
began working for Boeing Aircraft for a salary of $77.50
per week. In 1973, with absolutely no sales or lubrication training, they became AMSOIL Dealers. Together
they built an AMSOIL business that allowed them to
send their children and grandchildren to private
schools, spend three-month vacations in Florida and
ultimately invest heavily in real estate. Needless to say,
financial concerns don’t exist for Harold.
The lesson to be learned is this: When that negative voice in your head tells you that you lack the
experience, knowledge or skill to become successful as
an AMSOIL Dealer, don’t listen. Your success is a matter
of desire, and that is in your control.
A. J. “Al” Amatuzio
President and CEO, AMSOIL INC.
2
AMSOIL ACTION NEWS / JULY 2010
Dealer Relies on Training to Increase
Sales at Retail Account
Dealers Rick and Pam Large of Mesa, Ariz. discovered
the value of educating their customers about AMSOIL
products after an incident with one of their retail
accounts.
In October 2009, Rick registered Action Fast Lube
as a retail account and put a case of AMSOIL motor oil
on consignment to prove his trust in the AMSOIL name.
Shop owner Jay Baccay installed AMSOIL in his personal vehicle and immediately sold one or two oil
changes.
However, throughout the winter, Action Fast Lube did
not sell any additional AMSOIL oil changes. When a
customer approached Rick about purchasing an
AMSOIL oil change, he sent her to the fast lube account.
“The customer went to Action Fast Lube for the oil
change and was told to put conventional oil in her vehicle,” Pam said. “The customer in turn called my husband
and asked him to install AMSOIL in her vehicle.”
Initially, Rick was upset with Baccay, but then thought
it may be a training issue. He contacted Baccay and set
up a day to spend training him.
“That is when it all began,” Pam said. “Baccay was
astonished by what he learned and by the performance
of AMSOIL.”
Since the training day, Baccay has progressively
ordered an increasing quantity of AMSOIL products
every month. He is excited to learn as much as he can
about AMSOIL products, and is taking the time to talk
to his customers about the performance benefits. He
Rick and Pam Large’s boat is outfitted with AMSOIL products
throughout.
Action Fast Lube owner Jay Baccay (left) poses for a photo with
Dealer Rick Large (right).
also provides his customers with AMSOIL literature and
even has a large AMSOIL banner hanging in his shop.
“Additionally, he has referred my husband to fellow
business owners, who have in turn become retail
accounts,” said Pam. “He just recently expressed the
desire to learn how to order online, which gave my
husband another training opportunity. In helping my
husband with our business I have noticed people who
don’t initially want AMSOIL products are not necessarily set in their ways. Many of them simply do not understand why it is essential to treat your engine with the
best until they receive hands-on experience. This was
truly a successful learning experience for my husband
and me, one that we will remember and one that has
become part of our standard operating procedure.”
Rick and Pam Large use only AMSOIL products in
their own equipment. “Rick and I feel that Dealers
should use AMSOIL products before teaching other
people about them,” said Pam. This way they are a
walking, talking testimony when they approach someone about AMSOIL products.
“We use AMSOIL products in everything that needs
lubrication, including Saber Professional Synthetic
100:1 Pre-Mix 2-Cycle Oil in our weed wacker and
chainsaw, XL 10W-40 in our lawn mower, AMSOIL
marine products in our boat (Formula 4-Stroke® Marine
10W-40, Universal Synthetic Marine Gear Lube, P.i.,
Gasoline Stabilizer and Mothers waxes, polishes,
cleaners and protectants). As a matter of fact, Rick and
I spent 10 days on Lake Saguaro in April promoting
AMSOIL marine products. We also use AGGRAND
products on our lawn and garden and take ALTRUM
vitamins.”
3
D
Dave M
M. M
Mann
Michigan
★★★★★★Regency
Platinum Direct Jobber
FIRST—Total
Organization
FIRST—Personal
Group Sales
Sixth—New Qualified
Dealers and Accounts
David and Carol Bell
Texas
★★★★Regency Platinum
Direct Jobbers
Second—Total
Organization
Fourth—Personal Group
Sales
Third—Commercial and
Retail Marketing
George and Shirley
Douglas
Florida
★★★Regency Platinum
Direct Jobbers
Third—Total Organization
Sixth—Personal Group
Sales
Leonard and Marcie
Pearson
Washington
Direct Jobbers
Fourth—Total
Organization
Ray and Kathy Yaeger
Wisconsin
Direct Jobbers
Fifth—Total Organization
Second—Personal Group
Sales
FIRST—Commercial
and Retail Marketing
Ches and Natasha Cain
South Dakota
★Regency Platinum Direct
Jobbers
Ninth—Total Organization
Fifth—Personal Group
Sales
Tenth—New Qualified
Daniel and Judy Watson
Florida
★★Regency Platinum
Direct Jobbers
Tenth—Total Organization
Ninth—Personal Group
Sales
Tenth—Commercial and
Retail Marketing
Michael H. Ellis
Michigan
Jobber
Seventh—Personal Group
Sales
Second—Commercial and
Retail Marketing
Gerry and Patricia Reid
North Carolina
★Regency Platinum
Direct Jobbers
Tenth—Personal Group
Sales
Greg and Debra
McKenzie
Alberta
Regency Gold Direct
Jobbers
Fifth—Commercial and
Retail Marketing
Jerry and Mary Criswell
Texas
Premier Direct Jobbers
Ninth—Commercial and
Retail Marketing
Kevin J. Seeger
Wisconsin
Regency Direct Jobber
FIRST—New Qualified
Kent and Trudy
Whiteman
Utah
Regency Platinum Direct
Jobbers
Third—New Qualified
Marcus “Burke”
Hinman
California
Executive Direct Jobber
Fourth—New Qualified
Gene and Danae Fine
Oregon
Jobbers
Fifth—New Qualified
4 AMSOIL ACTION NEWS / JULY 2010
APRIL
2010
HALL OF
FAME
AMSOIL Hall of Fame members are
recognized for their long-standing service,
achievement and commitment
to excellence.
Thomas and Sheila
Shalin
Kansas
Direct Jobbers
Sixth—Total Organization
Third—Personal Group
Sales
Second—New Qualified
Mark and Sherree Schell
Idaho
★★★Star Regency
Platinum Direct Jobbers
Seventh—Total
Organization
Eighth—Personal Group
Sales
Greg M. Desrosiers
Alberta
★Regency Platinum
Direct Jobber
Eighth—Total
Organization
Fourth—Commercial and
Retail Marketing
Bill and Donna Durand
★★★★★★Regency
Platinum
Shirley Green
★Regency Platinum
Dorothy Hansen
Regency Platinum
John W. Moldowan
Alberta
Sixth—Commercial and
Retail Marketing
Herschel L. Gates
Florida
Executive Direct Jobber
Seventh—Commercial
and Retail Marketing
James J. Allen
Ohio
Regency Silver Direct
Jobber
Eighth—Commercial and
Retail Marketing
Harold Hartman
★★Regency Platinum
LaDonna Harrison and
LaVel Rude
(Lingwall Organization)
Ora Mae Boardman
★Regency Platinum
Vijay Parany
Ontario
Master Direct Jobber
Seventh—New Qualified
Norman and Doreen
Rinehart
Texas
Regency Direct Jobbers
Eighth—New Qualified
Robert E. Riley
Florida
Ninth—New Qualified
Ray and Arlene Schmit
★★★★★Regency
Platinum
5
HIGHER LEVELS OF
REGENCY GOLD
DIRECT JOBBERS
MASTER DIRECT
JOBBERS
PREMIER
DIRECT JOBBER
NEW DIRECT
JOBBER
John & Jeanne Burke
Charles & Linda Evans
James Ackney
John Cardell
California
Indiana
Alberta
Nevada
Sponsor: Robert E. Riley
Direct Jobber: Robert E. Riley
First Time 1500 Level Honor Achievers 1500 monthly commission credits 15 Dealers sponsored
John F. Dyer, Texas Sponsors: Jim & Lillie Hawkins
Kirk Olson, Colorado Sponsor: Pat M. Fahey
Timothy K. Bayly, Saskatchewan Sponsors: Douglas & Sandra Huculak
Kevin Hamilton, Texas Sponsors: Thomas & Sheila Shalin
George & Cathy Keith, Connecticut Sponsor: Mark Hansen
Justin Peszko, Virginia Sponsors: Raymond & Karen Peszko
Michael & Coral Sanders, Illinois Sponsors: Jerome & Lucille Cornell
Jeffery & Donna Erwin, New York Sponsor: Darryl D. Tilton
Dan Gervais, Minnesota Sponsor: Phillip C. Anderson
John & Cinda McCain, Washington Sponsors: Daniel & Theresa Schmautz
Fred J. Pickard, Pennsylvania Sponsor: Marilyn Steinleitner
Theodore & Suzanne Richardson, Michigan Sponsors: Jon & Dolores Brauer
Steve J. Tincher, West Virginia Sponsor: Samuel A. Zicafoose
Tim Brady, Pennsylvania Sponsors: Ronald & Elaine Meiser
Ty Brobeck, Ohio Sponsors: Joseph & Donna Day
Charles & Robin Byrd, Virginia Sponsor: Todd E. Kilduff
Mike Cesare, Pennsylvania Sponsors: Steve & Linda Cross
Jeffrey L. Doughman, Pennsylvania Sponsor: Dave M. Mann
Albert Exley, Connecticut Sponsors: Ernest & Gail Joyal
6
F RECOGNITION
APRIL 2010
NEW DIRECT DEALERS
Kirk & Ida Aycock
Texas
Sponsor: Bob Hubbard
Direct Jobbers: Jim & Lillie Hawkins
John & Marie
Calvert
Norman & Sheryl
Cannon
Mark A. Mika
Virginia
Shelby Riner
Kentucky
Ontario
Georgia
Sponsor: Rob J. Hilditch
Direct Jobber: Rob J. Hilditch
Sponsors: Mike & Dana Smith
Direct Jobbers: Mike & Dana Smith
Sponsor: Rosalie Frank
Direct Jobber: Rosalie Frank
Sponsor: Michael & Ashlee Collins
Direct Jobbers: Daniel & Teresa Dean
NEW ACCOUNT
DIRECTS
First Time 300 Level Honor Achievers
300 monthly commission credits 3 Dealers sponsored
Jeff & Rose Mary Sheriff
Kenneth & Suesan Flowers, Alabama Sponsor: Ashley James
Bobbie L. Hamlett, Texas Sponsors: Arthur & Nenita Nesmith
William R. Holden, Arkansas Sponsors: David & Brenda Pasterniak
Terry Holliday, Michigan Sponsor: Joseph S. Pococke
Russell & Lauri Kanarowski, California Sponsor: Nikki T. Dinsmore
Richard J. Koehler, Wisconsin Sponsor: Gregory M. Milo
David Kohn, Wisconsin Sponsor: Mike Carew
Lincoln Kroeker, Manitoba Sponsor: Keith M. Kopansky
Richard & Paula Lawrence, Indiana Sponsors: Linda & Charles Evans
Jason & Corrine Marsh, Wisconsin Sponsor: Richard Palecek
Joe McGuire, Maryland Sponsors: Jay & Lisa Hansen
Matthew Nowicki, Michigan Sponsor: Frank D. Dawley
Steve Takesian, Arizona Sponsor: Michael E. Sparks
Robert Taylor, California Sponsors: Thomas & Maril-Jo Groh
Tom Thayer, Michigan Sponsors: Michael & Eileen Kaufman
Homer K. Thornton III, Texas Sponsors: Scott & Stephenie Vallie
Doug Vanwingerden, Alaska Sponsors: Gene & Danae Fine
John & Norma Watson, California Sponsor: Scott J. Smith
Dan & Terri Weyer, Minnesota Sponsor: Lori A. Gorecki
Jeremy Wilson, Michigan Sponsors: Michael & Carolyn Barber
Cory Zachrison, North Dakota Sponsors: Colin & Nancy Magee
Florida
Sponsor: Mary Ellen Sheriff
Direct Jobbers: Norman & Doreen Rinehart
7
New Dominator® Coolant iBoost
Effective Heat Transfer, Enhanced Corrosion Protection
Ra
Racers
demand lower engine operating temperatures in order to achieve maximum efficiency
pe
an
and horsepower on the track, while the straight
w
water coolant used by many racers opens
engines up to damaging radiator and water
pump corrosion. New AMSOIL Dominator®
Coolant Boost (RDCB) provides racers and
motorists with significantly lower engine operating temperatures, quicker engine warm-up
times and advanced corrosion protection.
Dominator Coolant Boost is formulated
with proprietary tiered surfactant technology,
providing quick and effective heat transfer
inside radiator and cylinder heads, which
results in reduced operating temperatures,
more efficient operation, increased horsepower
and significantly reduced engine warm-up times in cold
weather. Coolant Boost also contains a robust mixture
of corrosion inhibitors that protect the radiator, heater
core, water pump, cylinder heads, engine block and
intake manifold from the damaging effects of corrosion.
Temperature Reduction
Dynamometer Test
To test the temperature reduction capabilities of
Dominator Coolant Boost, dyno tests were performed
on a Chevy 350 cubic inch engine with an aluminum
block and cylinder heads. Running the test with both
straight water and water treated with Coolant Boost,
the engine was operated at 4,500 rpm until coolant
temperature stabilized.
Stabilized Coolant
Temperature
Coolant Mixture
Straight Water
Water with Coolant Boost
221°F
202°F
Test results show water treated with Coolant Boost
provided a 19°F temperature reduction.
Aluminum Corrosion Test
The Aluminum Corrosion Test (ASTM D-4340) measures
the corrosion protection properties of Dominator Coolant
Boost in modern automobile and high-performance race
engines with aluminum cylinder heads. A cast aluminum
puck was heated to 275°F at 28 PSI and exposed to the
test coolant mixture for one week. Weight loss of less
than 1.0 mg is required to pass the test.
Coolant Mixture
Weight Loss
Straight Water
3.97 mg/cm2/wk
Water with Coolant Boost
0.14 mg/cm2/wk
easily passed the Aluminum Corrosion Test.
Metal Corrosion Test
The Metal Corrosion Test (ASTM D-2570) measures
corrosion protection properties in automotive cooling
systems. Using ASTM corrosive water designed to
simulate hard and corrosive water in degraded coolant,
six metal coupons constructed of the most common
metals in automotive cooling systems were exposed to
the test coolant mixture at 190°F. The coolant was
maintained at a temperature and flow rate equivalent
to the operating conditions seen in most passenger
vehicles. Corrosive weight loss suffered during the test
determines the additive’s corrosion protection properties.
Metal
Straight Water
Weight Loss
Water With Coolant
Boost Weight Loss
Copper
66 mg
7 mg
Solder
120 mg
0 mg
Brass
59 mg
3 mg
Steel
54 mg
0 mg
Cast Iron
117 mg
0 mg
Cast Aluminum
89 mg
0 mg
significantly reduced weight loss due to corrosion.
Recommendations
Dominator Coolant Boost is recommended with both
racing applications using straight water coolant and
automotive applications using 50/50 coolant/water
mixtures.
Dominator Coolant
Boost Data Bulletin
The new Dominator Coolant
Boost data bulletin covers the
features, benefits and technical
properties of Dominator
Coolant Boost.
Stock
G2785
#Qty.
25
U.S.
3.10
Can.
3.75
Dominator Coolant Boost
8
Stock #
Unit of
Measure
Pkg./Size
Comm.
Credits
U.S.
MLM
U.S. Sugg.
Retail
Can.
MLM
Can.
Sugg. Retail
RDCBCN
RDCBCN
EA
CA
(1) 16-oz. Bottle
(6) 16-oz. Bottles
5.80
34.82
8.35
47.70
11.10
65.85
10.05
57.30
13.25
78.90
AMSOIL
AMS
MSOIL
MS
SOIL
O ACTI
A
ACTION
CT ON N
NEWS
EWS / JULY
J LY 2010
JU
201
New Biodegradable Hydraulic Oil Provides
Outstanding Protection and High Biodegradability
Hydraulic fluid leaks and spills are potentially
toxic problems, with standard hydraulic fluids
posing greatly increased risk of ground water
and aquatic environment contamination.
Because long-term exposure to these fluids
can be detrimental to plant, animal and human
health, many companies opt to use environmentally-friendly fluids and lubricants while
working in or around at-risk areas. With environmental protection awareness and regulatory
oversight on the rise, this special market segment is expected to continue growing each year.
New AMSOIL Biodegradable Hydraulic Oil
(BHO) is an ISO VG 46, bio-based, anti-wear fluid
designed to provide premium hydraulic fluid performance for demanding applications, while also effectively addressing biodegradability and low toxicity
requirements. Its blend of high oleic oils, synthetic
esters and customized additives not only protects
hydraulic components against wear, but also protects
the environment in the case of leakage or spills.
Biodegradable Hydraulic Oil is 95 percent biodegradable per CEC L-33-T-93. The Modified Sturm, OECD
301B test indicates it is Readily Biodegradable with an
environmental persistence classification of Pw1, the
fastest and highest level of biodegradation result for this
test. Its low aquatic toxicity is confirmed by the Fathead
Minnow and Daphnia Magna test results, while its biobased formula meets the U.S. Federal Bio-based
Procurement Guidelines defined in Section 9002 of the
Farm Security and Rural Investment Act of 2002 (FSRIA).
Although vegetable-based oils typically offer the
highest levels of biodegradability, they are often
regarded as unstable and unreliable. AMSOIL
Biodegradable Hydraulic Oil, however, incorporates
high oleic oils, additive advancements and
improved manufacturing techniques to
ensure it performs at or above the level
required of a premium hydraulic fluid.
Biodegradable Hydraulic Oil
Stock #
BHO05
BHO55
BHO27
Unit of
Measure
EA
EA
EA
Pkg./Size
(1) 5-gal. Pail
(1) 55-gal. Drum
(1) 275-gal. Tote
Stock #
BHO05
BHO55
BHO27
Unit of
Measure
EA
EA
EA
Pkg./Size
(1) 5-gal. Pail
(1) 55-gal. Drum
(1) 275-gal. Tote
Biodegradable Hydraulic Oil displays
excellent performance in standard and
extended duration vane and piston pump
tests. It exhibits outstanding oxidative and
hydrolytic stability, protects against rust and
meets the requirements of the Vickers
M-2950-S and I-286-S standards, ensuring
users receive all the benefits of a premium
hydraulic fluid in an environmentally-friendly
product.
Typical applications for AMSOIL
Biodegradable Hydraulic Oil include, but are
not limited to, heavy equipment with stationary and mobile piston and vane pumps, farm equipment, marine and offshore activities, mobile hydraulic
generators, lawn and turf care, road construction equipment, railroad maintenance, forestry management,
general construction, well drilling, storage elevators and
salvage yards.
AMSOIL Biodegradable Hydraulic Oil (BHO) replaces
the previous biodegradable hydraulic oil formulation
(TBI), which is discontinued and no longer available.
Data Bulletin
The new Biodegradable Hydraulic
Oil data bulletin covers the features, benefits and technical properties of AMSOIL Biodegradable
Hydraulic Oil.
Stock #
G2786
Qty.
25
U.S.
3.10
Can.
3.75
July 1 Pricing
Comm.
Credits
118.15
1003.20
4824.88
U.S.
MLM
173.75
1760.00
8772.50
U.S. Sugg.
Retail
231.10
2164.80
10790.20
Can.
MLM
208.00
2109.00
10507.00
Can.
Sugg. Retail
276.80
2594.00
12924.00
Can.
MLM
208.00
2109.00
10507.00
Can.
Sugg. Retail
276.80
2594.00
12924.00
August 1 Pricing
Comm.
Credits
120.87
1028.28
4945.88
U.S.
MLM
177.75
1804.00
8992.50
U.S. Sugg.
Retail
236.45
2218.95
11060.80
9
to the 10 participants. They competed in seven demanding
tests, including the frame twister, tow test, mud pit, tank
trap, obstacle course, hill climb and mini rubicon. As the
pictures show, the tests challenge the mechanical limits of
each truck, sometimes leaving them on their sides, flipped
over completely or broken down. Whoever completes the
tests with the best times, or in some cases at all, is crowned
Top Truck Challenge champion.
In the truck class, Jason Gray of Amity, Ore. captured
the points lead with his 1975 Chevy Blazer, while Mike
Karwath of Union, Ky. and his 2009 Tube Chassis YJ won
the buggy class.
AMSOIL
AMSOIL
AMSO
I once again
i sponsored
d the
th Top
T Truck
T k Challenge
Ch ll
eventt
held June 7-11 near Hollister Hills, Calif. Ten vehicles, all heavily modified for extreme off-road use and filled with AMSOIL
synthetic lubricants, competed in this year’s challenge. Five
trucks competed in the truck class, while five buggies represented the buggy class.
“The response to AMSOIL from everyone involved with
Top Truck Challenge 2010 has been amazing,” said AMSOIL
Technical Product Manager Len Groom, who was on hand
to witness the action. “The company is clearly growing on
the West Coast and in the four-wheeling market.”
Four Wheeler magazine organizes the week-long event,
now in its 18th year. From hundreds of entrants, over 20,000
w the fie
ld
votes were cast by Four Wheeler readers to narrow
eld
Teams raced against the clock and the course of boulders in the
frame twister event.
Flying mud covered vehicles and spectators
during the mud bog event. Of the 10
entrants, only one truck made it to the end
of the course.
10
RESULTS
Top Truck Challenge 2010 Winners
Buggy Class
Mike Karwath . . . . . . . . Union Ky., 2009 Tube Chassis YJ
Truck Class
Jason Gray . . . . . . . . . . . .Amity Ore., 1975 Chevy Blazer
“AMSOIL sponsors events like this to demonstrate the
durability and performance of its products. Seeing AMSOIL
synthetic lubricants excel in these trucks speaks volumes
to customers,” Groom said.
A film crew was on hand to record all the action for a
DVD to be released soon. Full results and coverage can
be found in upcoming issues of Four Wheeler magazine.
The mini-rubicon, a jumble of rocks and boulders, left this buggy
on its side and broken components on most of the other vehicles.
Expanded Multimedia Capabilities at amsoil.com
AMSOIL has integrated a content delivery system that
allows the company to increase the multimedia content
at amsoil.com without sacrificing the speed of online
shopping. The new system uses a system of servers
throughout the world that share the workload of delivering large files or rich multimedia content, such as video
or audio files. When someone clicks a link to a file or
video on amsoil.com, the system recognizes the user’s
physical address and initiates the file download from
the server closest to the user’s geographic location.
“The new system increases our broadband capabilities, or our capacity to serve content,” said AMSOIL
Internet Services Manager Dewey Asbach. “AMSOIL
multimedia content can now move to multiple servers,
allowing us to host more interactive elements and offer
downloadable videos.”
Increased Reliability
AMSOIL multimedia content now resides on servers
that distribute identical content. Therefore, if one server
fails or becomes congested, another server works to
distribute the information. That means that once the
new system is fully operational, there should be no
downtime for amsoil.com. If a server problem causes
amsoil.com to crash, another server in the system picks
up the request and serves the homepage.
Web Acceleration
The new system accelerates distribution of websites
and web objects using ICDS cache servers located
throughout the U.S. and around the world. This process
helps improve the capacity, reliability and download
speed of amsoil.com. It also improves the download
performance and scaling for large files.
“People who visit amsoil.com will enjoy fast downloads because we will avoid having these large files on
our home servers,” said Asbach.
Live Web Streaming
The new system supports single, periodic and continuous webcasts. AMSOIL can deliver streaming media
– such as live racing, video webcasts or product field
demonstrations – to its audience quickly and efficiently.
Some Pieces in Place
AMSOIL has been testing the new system for a few
months and has used it to serve a number of items,
including the large PDFs of material from AMSOIL
University 2010, full one-hour episodes of the AMSOIL
Championship Snocross Series and additional racing
videos from USAC and Factory Connection.
Coming Soon
AMSOIL plans to use this technology to provide Dealers
with better access to the company’s multimedia
resources. Soon, AMSOIL will feature downloadable
versions of the AMSOIL Information Series videos, live
streaming webcasts of the TORC Series races, more
video updates from race teams and technical demonstrations and how-to videos.
How the AMSOIL Content Delivery System Works
The system is basically a series of servers throughout the
world that can share the workload of delivering large files
or rich multimedia content such as large documents,
photo, audio and video files. When the user in Las Vegas
clicks on a link to the PDF document and photo, a server
in California responds to his request and quickly delivers
his files. Similarly, when the user in Atlanta clicks to download a training video, the system understands where her
physical address is coming from to the AMSOIL website
and requests a video download from a server in nearby
Florida. This ensures visitors to amsoil.com receive the
quickest downloads through robust connections.
Website visitor from
Las Vegas downloading
photos & PDF’s
Website visitor from
Atlanta downloading
training videos
Links to photos
Large Photo File
Links to PDFs
Links to videos
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AMSOIL Website Server
11
The AMSOIL
“Tow Package”
AMSOIL Synthetic Automatic Transmission Fluids and Severe Gear® Synthetic
Gear Lubes Provide Maximum Protection
for Extreme Operating Conditions
Whether hauling heavy tools and equipment to a job
site or towing a boat for a relaxing weekend on the lake,
many vehicles are subjected to extreme operating conditions and hot temperatures in the summer, placing an
increased level of stress on drivetrain components.
New vehicles such as turbo-diesel trucks and vehicles with V-10 engines boast more horsepower and
torque than their predecessors, but differential designs
have remained virtually unchanged. Differentials today
are subjected to severe-duty service and encounter
more stress and heat than was seen only a few years
ago. Modern gear oils are faced with the challenge of
providing adequate wear protection during severeservice operating conditions, while also providing maximum fuel efficiency.
Fri Inc
cti rea
on se
& d
We
a
rO
ne
in
Th
il
rO
Increased
Oil Temperature
ne
Gear Failure
Break the Cycle
in
Th
il
ed re
as atu
cre er
In emp
lT
Oi
r
Increased load
Increased
Friction & Wear
The extreme pressures and temperatures ge
generated
by modern vehicles increase stress on gear lubricants
and can lead to a serious condition known as thermal
runaway. As temperatures in the differential climb
upward, gear lubricants lose viscosity and load carrying
capacity. When extreme loads break the lubricant film,
metal-to-metal contact occurs, increasing friction and
heat. This increased friction and heat, in turn, results in
further viscosity loss, which further increases friction
and heat. As heat continues to spiral upward, viscosity
continues to spiral downward. Thermal runaway is a
vicious cycle that leads to irreparable equipment
damage from extreme wear, and ultimately catastrophic
gear and bearing failure.
12
Many people overstress their vehicles in the summer.
It is not uncommon to see vacationing families driving
around in overloaded vehicles. The roof rack is filled
with equipment, the back seat is filled with bags and
the suspension is bottomed out. Some vehicles also
pull trailers or fifth-wheels with boats, and some of
these vehicles exceed their rated towing limits. As
vehicle stress increases, transmission and differential
temperatures rise and cause conventional lubricants to
thin, resulting in inadequate lubrication that can lead to
component failure.
In addition, some vehicle manufacturers require the
factory-fill differential gear lube to be changed within
the first 3,000 miles, or the first 500 miles if towing, a
fact not known by many consumers. Because differentials go through a break-in period and are not equipped
with filters like transmissions and engines, the gear lube
must be changed in order to drain the break-in wear
particles. These particles, if left in the differential, mesh
between the gears and cause gear or bearing wear.
Recent studies show that most differential wear occurs
in the first 5,000 miles.
The AMSOIL “Tow Package”
AMSOIL Synthetic Automatic Transmission Fluids (ATF,
ATL) and Severe Gear Synthetic Gear Lubes (SVG, SVT,
SVO) provide maximum protection in demanding environments such as towing, hauling and commercial use,
providing increased lubricant film protection and reduced
wear at elevated temperatures. They are formulated for
extended drain intervals of up to 50,000 miles in severe
service and 100,000 miles in normal service, or longer
where specified by the vehicle manufacturer.
Superior Protection
in Extreme
0.35
Insoluble Residue, % Wt.
<0.35
0.30
0.25
0.20
Hot temperatures can cause a variety of probblems with vehicles and equipment. Summer
heat can be especially troublesome for
vehicle transmissions, promoting accelerated oxidation of transmission lubricants.
And because this key piece of equipment
is often neglected by motorists and maintenance managers, transmission failures
become relatively common in the summer
months.
Excessive lubricant oxidation leads to
varnish and sludge formation, fluid thickening, poor overall shift performance and
clutch glazing. The rate of oxidation accelerates significantly
with the increases in temperature and extreme load or
towing conditions common in the summer months. The
problem is even more pronounced in newer, more aerodynamic vehicle designs that have less space around the
transmission to accommodate the release of heat.
While inferior lubricants often break down quickly,
AMSOIL synthetic automatic transmission fluids (ATF, ATL)
excel in extreme heat conditions. The Aluminum Beaker
Oxidation Test (ABOT) is a Ford MERCON® V industry standard bench test used by transmission fluid manufacturers
to evaluate an automatic transmission fluid’s oxidative stability. In this 300-hour test, automatic transmission fluid is
heated to 155°C in an aluminum beaker. The fluid is then
circulated and sheared within the beaker as it ages, and fluid
samples are drawn at various intervals throughout the test
and evaluated for viscosity change, base oil attack (chemical
attack) and formation of varnish-type insoluble materials.
AMSOIL Synthetic Universal Automatic Transmission
Fluid (ATF) and another popular transmission fluid formulation for multiple vehicle applications, Chevron Automatic
Transmission Fluid, were subjected to ABOT testing to determine and compare their oxidative stability. The results are
shown on the right.
At 300 test hours, AMSOIL Synthetic Universal ATF outperformed Chevron ATF in all three test properties: insoluble
debris (varnish and sludge tendency), infrared difference
(base oil degradation due to oxidation) and viscosity change.
Even at double the standard test length (600 hours), AMSOIL
ATF outperformed or matched the performance of Chevron
ATF at the standard test length (300 hours).
AMSOIL Synthetic ATF demonstrates superior overall
oxidative stability and protection in high-temperature/highload operating conditions. Formulated with naturally heatresistant synthetic base oils and heavily fortified with
antioxidants that hinder oxidation degradation, AMSOIL ATF
protects against damaging deposits that result in poor clutch
performance and sluggish response.
0.17
0.15
0.11
0.10
AMSOIL ATF
@ 300 Hrs.
0.12
AMSOIL ATF
@ 600 Hrs.
Chevron ATF
@ 300 Hrs.
Mercon V
Limits
0.05
0.00
30
Infrared Difference
30 max.
25
21.10
20
17.40
15
15.10
10
AMSOIL ATF
@ 300 Hrs.
AMSOIL ATF
@ 600 Hrs.
Chevron ATF
@ 300 Hrs.
Mercon V
Limits
5
0
% Viscosity Change
25 max.
25
20
15
10
5
9.11
9.13
Chevron ATF
@ 300 Hrs.
AMSOIL ATF
@ 600 Hrs.
Mercon V
Limits
2.31
0
AMSOIL ATF
@ 300 Hrs.
13
Tomac Captures Win
at First Pro Race
The opening round of the 2010 AMA Motocross season at the Hangtown
Motocross Classic in Sacramento, Calif. marked Team AMSOIL Lites rookie
Eli Tomac’s professional debut. Although the 16-year-old had experienced
plenty of success at the amateur level, no one expected him to secure a top
finish in his very first pro race. However, Tomac proceeded to take a very
strong third in the first moto. The second moto was even more impressive as
Tomac took advantage of a strong start and quickly passed the two riders in
front of him, including teammate Trey Canard, to take the lead, cruise to the
win and earn the overall victory for the weekend. The Colorado native is the
first rider in the history of motocross/supercross to win his professional debut.
Canard took the third place podium, while Justin Barcia finished fifth and
Blake Wharton took 16th. Team AMSOIL racer Brett Metcalfe finished fourth
Tomac celebrates his first professional
in the 450 class.
motocross victory.
“This goes beyond anything I could have hoped for,” Tomac said. “We
came in here not really knowing what to expect. You hope you’ll match up with everyone, but until you get out there
in a real race you never know. To win this race, my first with this team, is really something.”
Team AMSOIL supercross rider Trey Canard
d
was awarded the Monster Energy Supercrosss
“Rising Star Award” at the Monster Energy
y
AMA Supercross awards banquet at The
Joint at Hard Rock Hotel & Casino in Las
Vegas, Nev. Canard earned the award not
only for his overall third place finish in the
West Coast Lites class, but for his impressive six-week run in the 450 class. Canard earned podium finishes in five of seven Lites
races, as well as five of six 450 class races.
“I really didn’t expect it,” said Canard. “The award is awesome though, and I’m excited
Canard’s 2010 racing
about it. The team and I worked hard this season and it turned out really well.”
Canard Earns
Rising Star
Award
success landed him on the
July cover of Racer X.
Teague Takes
Checkered Flag
in Ocean City
Team AMSOIL offshore racer Bob Teague and back-up driver Mike
Defrees competed in the opening race of the OPA Racing Tour in
Ocean City, Md. on Memorial Day weekend. Although the boat was
a little over-propped and out-of-balance for the rough sea conditions,
Team AMSOIL established an immediate lead on the second place
Team Infinity Super Cat Lite and continued to extend its lead as the
boats battled the rough, hard-to-read conditions. Team AMSOIL
took the win, finishing several minutes in front of Team Infinity.
Team AMSOIL established an early lead in Ocean City and cruised to the victory.
14
Photos courtesy of www.Sharkey-Images.com.
TORC Series Opens
with a Bang
Fans Pack Crandon to Watch the
World’s Best Off-Road Racers
The Crandon International Raceway hauled in more than eight tons of new dirt
for its famed 1½-mile off-road, short course track located in the dense forests of
Northern Wisconsin, and the reconstructed track was set up for a record-breaking weekend for the start of the 2010 Traxxas TORC Series presented by AMSOIL.
Scott Douglas set the tone for the AMSOIL Super Team. The veteran racer
showed off his classic speed all weekend long, finishing both Pro 4x4 class races
Douglas’ solid weekend in Crandon
in third and leaving the two-day event second overall. Douglas understands that
puts him second in the Pro 4x4 points
consistent podium finishes will help him add to his 11 professional off-road racing
standings.
championships.
“We are here to win races, but you can’t gamble a potential championship
away by being overly aggressive on the race track,” said Douglas. “The entire
AMSOIL/Douglas Motorsports crew prepared a flawless truck for all three races
this weekend. We had zero mechanical issues.”
Douglas showcased his competitiveness during the 17th Annual Crandon Cup
race, where the Pro 4x4 trucks chased down the Pro 2wd trucks, which were
provided a 10-second lead to start the 10-lap affair. Pro 2wd leaders Ricky
Johnson (Red Bull/AMSOIL) and Jeff Kincaid (Traxxas/AMSOIL) set a fierce pace
to start the race. But Douglas was relentless, leading the Pro 4x4 field through
the minefield of Pro 2wd trucks. With one lap remaining, Douglas closed the gap
on Kincaid, but time was running out. The defending World Champion threw his
truck into the final turn hard and late, pulling inside Kincaid’s rear fender. The two
trucks launched toward the AMSOIL Finish Line in a photo finish that gave the
20,000 Crandon fans the closest race in the Cup’s history. At the line, Kincaid
edged Douglas by just .259 seconds.
Overall, AMSOIL drivers picked up 13 podiums in the three pro classes, including wins
Kincaid secured the Crandon Cup by
by Johnny Greaves (Pro 4x4), Johnson (Pro
winning the closest race in the Cup’s
history.
2wd), Kincaid (Pro 2wd) and Andrew Caddell
(Pro Light). Caddell also set a new track record
in the Pro Light class on the very first lap of his rookie race in Crandon, beating
the old record by more than one second.
The Traxxas TORC Series presented by AMSOIL heads north to Bark River,
Mich. July 10-11 for rounds three and four of the 2010 season. The entire weekend Caddell picked up a win and a new
track record in his first pro race.
of racing from Bark River will be streamed live on www.amsoil.com.
AMSOIL Agrees to Sponsor Cup
Crandon is famous for its Cup races. With the 17th
Annual Crandon Cup race in the books, the track now
turns its attention toward the biggest race of the year
on Labor Day Weekend.
Previously known as the BorgWarner Shootout Cup,
the end-of-the-year, winner-takes-all race will now be
known as the AMSOIL Cup. The format of the race will
return to the Pro 4x4 versus Pro 2wd shootout that has
become popular with the more than 50,000 fans that
gather in the small town on the holiday weekend.
“AMSOIL loves the tradition that has evolved with
this race,” said AMSOIL Race Program Manager Jeremy
Meyer. “We believe that ending the 2010 TORC season
with the inaugural AMSOIL Cup race, and bringing back
the two-class structure, will provide an exciting finish
to an unbelievable year of racing.”
The winner of the AMSOIL Cup race will have his
name engraved on the newly-designed AMSOIL Cup,
which replaces the now retired BorgWarner Trophy.
15
AMSOIL DEALER
MEETINGS
ALABAMA
• July 15 - Thursday
• August 19 - Thursday
Meeting - 7 p.m.
STANLEO’S SUB VILLA
605 Jordan Lane
Huntsville, AL
• July 31 - Saturday
• August 28 - Saturday
Meeting - 9 a.m - 12 p.m
DINSMORE RESIDENCE
1900 N. Cunningham Rd.
Le Grand, CA 95333
Hosted by Direct Jobber
Ron Dinsmore (209) 382-0506 /
dinsmore6@gmail. com
and Dealer Bob Geyer (209) 617-4573
/ bgeyer2078@aol.com
Hosted by Executive Direct Jobbers
Cliff Goehring & Gerry Gotvald
(256) 337-0376
• July 30 – Friday
• August 27 - Friday
Meeting - 6 p.m.
ALASKA
Check Our Website for
Event Locations
• July 6, 20 - Tuesday
• August 3, 17 - Tuesday
Meeting - 7 p.m.
STATEN RESIDENCE
2949 Sunflower Street
Anchorage, AK 99508
Hosted by Executive Direct Jobber
Melda Staten
Call for reservations (907) 333-0124
ARIZONA
• July 13 - Tuesday
• August 10 - Tuesday
Meeting - 7 p.m.
PRUKOP RESIDENCE
10225 South Spring Ave.
Yuma, AZ
Hosted by Premier Direct Jobbers
Raymond & Patsy Prukop
(928) 305-0273 / (253) 279-3768 Cell
Everyone welcome
Meeting - 6:30 p.m.
(No host dinner) 5:30 - 6:30 p.m.
DENNY’S RESTAURANT
825 S. 48th St.
Tempe, AZ 85281
Hosted by Dealer Jim Brewer
(480) 968-4922 / (480) 221-0560
Please RSVP
• July 17 – Saturday
Meeting - 12:00 p.m. - 2 p.m.
LARGE RESIDENCE
2624 East Catalina Circle
Mesa, AZ 85204
Hosted by Dealers Rick & Pam Large
Free to downline/guests.
$5 registration fee for out of line
Please RSVP (480) 217-7625 or
rick.large@gmail.com
ARKANSAS
Meeting - 6:30 p.m.
Call for meeting location.
Hosted by Direct Jobber Jerry Gardner
(501) 350-4869
gardner2154@sbcglobal.net
CALIFORNIA
Meeting - 1:30 p.m.
NAVARRO RESIDENCE
14850 Parthenia St. #7
Panorama City, CA 91402
Hosted by Dealers
Richard & Susan Lundquist
Everyone Welcome, Please RSVP
(530) 668-0988 www.youroilman.com
Meeting - 6 p.m.
MINNESOTA
Meeting - 6:30 p.m.
Meeting 7 p.m.
COX RESIDENCE
110 Lower Lake Ct.
DeBary, FL 32713
AUTTONBERRY RESIDENCE
2520 Swiss Street
W. Monroe, LA 71291
MEYER RESIDENCE
512 Broadway Street
Cleveland, MN 56017
Hosted by Direct Jobber Hank Cox
(386) 216-5988
Hosted by Direct Jobber Ellis
Auttonberry (318) 396-4348
Hosted by Master Direct Jobbers
Charles & Donna Meyer
(507) 931-3875
Meeting - 6 p.m.
MAINE
GUTKNECHT RESIDENCE
1519 Pennsylvania Ave.
Lynn Haven, FL 32444
Hosted by Dealers
Richard & Evelyn Gutknecht
(850) 271-9266 Registration fee $5 for
out of line/free for direct line
GEORGIA
None Scheduled
HAWAII
•Every Thursday
Meeting - 7:30 p.m. (Info)
8 p.m. (Opportunity)
ALEXANDER RESIDENCE
94-1509 Waipio Uka St.
Apt A202
Waipahu (Waipio)(Oahu)
Hosted by Direct Dealers Jarrett &
Kako Alexander (808) 744-1595
Hosted by Direct Jobbers
Casey & Andy Jones
Meeting - 1 - 3 p.m.
Meeting - 9 a.m.
SYNTHETICS FIRST
3987 First St. Suite M
Livermore, CA 94551
Hosted by Master Direct Jobber
Tom Santell (510) 351-8500 & Direct
Jobber Roland Chan (925) 200-5379
• July 7 - Wednesday
• August 4 - Wednesday
Meeting - 7 p.m.
MCCOOL RESIDENCE
2210 Codding Drive
Modesto, CA 95350
Hosted by Direct Jobber Bill McCool
(209) 577-0174
Meeting - 7 p.m.
COMMON GROUNDS
COFFEE SHOP
1900 Vista Del Lago
Valley Springs, CA 95252
Chuck Trebino
Please RSVP (209) 772-1394
Meeting - 7 p.m.
Downline and Guests FREE,
Out of line - $5
LUDWICK RESIDENCE
6015 Hughes Street
San Diego, CA 92115
Hosted by Direct Jobber Craig
Ludwick RSVP (619) 583-5218
COLORADO
CONNECTICUT
None Scheduled
DELAWARE
• August 5 – Thursday
No Host Dinner - 6 p.m.
Meeting - 7 p.m.
KING RESIDENCE
19 Oklahoma State Dr.
Newark, DE 19713
Hosted by Dealer Scott Smith RSVP
(760) 221-8012 Guests welcome
LOUISIANA
Meeting - 7 p.m.
JONES RESIDENCE
11145 Shetland Ave
Montclair, CA 91763-6432
Hosted by Dealer Ronaldo Navarro
(818) 585-4307
PIZZA FACTORY 3963
Phelan Rd.
Phelan, CA 92371
FLORIDA
• Every Tuesday
Meeting - 7 p.m.
Hosted by Direct Jobber Greg King
(302) 345-4350 Call for reservations
Guests welcome
IDAHO
SCHELL
DISTRIBUTING INC.
2000 W. Broadway
Idaho Falls, ID
Hosted by ★★★Regency Platinum
Direct Jobbers Mark & Sherree Schell
Reservations: (208) 524-0322; RSVP
ILLINOIS
Meeting - 9 a.m. - NOON
BAUER RESIDENCE
111 Woodland Trail
Anna, IL 62906-3906
Hosted by Direct Jobbers Norm and
Barb Bauer (618) 833-3228
amsoil.dj76@gmail.com
INDIANA
Meeting - 7 p.m.
EVANS RESIDENCE
1115 Morningside Court
Greenfield, IN 46140
Meeting - 7 p.m.
RSVP for meeting location,
directions, meeting focus
and special requests.
Hosted by Regency Silver Direct
Jobbers Lee & Susan Mortenson
(207) 761-8375
MARYLAND
Meeting - 7 p.m.
HYNES RESIDENCE
291 Chestnut Springs Road
Chesapeake City, MD 21915
Hosted by Dealer William Hynes
(302) 540-2525 or (410) 885-3037
• July 16 - Friday
• August 20 - Friday
Meeting - 7:30 p.m.
Downline and Guests FREE,
Out of line – $5
MARTIN RESIDENCE
3994 Trace Hollow Run
Salisbury, MD 21801
Hosted by Regency Direct Jobbers
Les & Linda Martin (410) 548-LUBE
MASSACHUSETTS
None Scheduled
MICHIGAN
• July 19 - Monday
• August 16 - Monday
Meeting - 7 p.m.
BRAUER RESIDENCE
5709 Eggert Place
Brighton, MI 48116
None Scheduled
KENTUCKY
• July 6, 20 - Tuesday
• August 3, 17 - Tuesday
CADIZ AMSOIL QUICK
LUBE
343 Main Street
Cadiz, KY 42211
Hosted by Direct Dealers
John & Gabrial Reed.
KIRBY / AMSOIL
WEST AREA
Call ahead for location
Hosted by ★Regency Platinum Direct
Jobber Tom Kirby; RSVP to
(248) 310-0604 or (248) 669-9093
Hosted by *Regency Platinum Direct
Jobber Mike Ellis; RSVP to
(586) 781-5092 or (586) 918-1578
Meeting - 7 p.m.
KERBY RESIDENCE
138 East First St.
Ovid, MI 48866
Hosted by Dealers Tim and Liz Kerby
(989) 834-5213
• July 5 - Monday
Meeting - 7 p.m.
MILLER RESIDENCE
423 W. Willow St.
Lansing, MI 48906
Hosted by Dealer Jason Miller
Please RSVP (517) 719-3937
DISTRICT OF
COLUMBIA
Meeting - Noon
None Scheduled
CALL AHEAD FOR
LOCATION
Hosted by Dealer Harold Taylor
(517) 204 - 3674
16
TWINGSTROM RESIDENCE
29200 Goldenrod Drive NW
Isanti, MN 55040
Hosted by Regency Platinum Direct
Jobbers Mylo and Patty Twingstrom
RSVP (612) 819-8835
•Every Thursday
Meeting - 7 p.m.
SCHMIT RESIDENCE
932 38th Ave. No.
St. Cloud, MN 56303
Hosted by ★★★★★Regency Platinum
Direct Jobbers Ray & Arlene Schmit
(320) 251-4861 Available to schedule
meetings anytime
Food - 6 p.m.
Meeting - 7 p.m.
LA PLANTE RESIDENCE
9350 Jewel Lane
Chisago City, MN 55013
Hosted by Direct Jobber Ed La Plante
Meeting held in large repair shop.
RSVP (651) 257-1313 / 888-739-0388
ed@25000tolifeoil.com
MISSOURI
ELLIS / AMSOIL
EAST AREA
KANSAS
Meeting - 6 p.m.
Meeting - 7 p.m. (info)
Meeting - 8 p.m. (opportunity)
IOWA
Hosted by Direct Jobber Allen
“Charlie” Koch (563) 249-5490
Mike & Linda Ford
(763) 434-1544 or (763) 257-3130
mikeford@allserviceoil.com
MISSISSIPPI
• July 5 - Monday
Meeting - 7 p.m. (info)
Meeting - 8 p.m. (opportunity)
I-80 TRUCK STOP
Walcott, IA 52773
THE FORD RESIDENCE
1830 175th LN NE
Ham Lake, MN 55304
Hosted by Direct Jobbers Scott and
Dolores Brauer RSVP (810) 923-3334
Hosted by Master Direct Jobbers
Chuck and Linda Evans
(888) 765-2542
evansamsoildist@aol.com
Meeting - 6:30 p.m.
Meeting - 6:30 - 8:30 p.m.
None Scheduled
• July 7, 28 - Wednesday
• August 4, 25 - Wednesday
Meeting - 7 p.m.
HUNT RESIDENCE
8H Fairways Circle
St. Charles, MO 63303
Hosted by Direct Jobber Jim Hunt
(636) 795-5910 Reservations are
required. jim@syntheticstore.com
Meeting - 7 p.m.
LUCZAK RESIDENCE
4810 Mattis Street
St. Louis, MO 63128
Connie and John Luczak
(314) 892-6018
connieslubes@earthlink.net
MONTANA
NEBRASKA
NEVADA
NEW HAMPSHIRE
NEW JERSEY
None Scheduled
NEW MEXICO
Meeting - 7:30 p.m.
GREENBERG WAREHOUSE
2415 Princeton Dr. NE, Suite M
Albuquerque, NM 87107
Hosted by Regency Gold Direct Jobbers
Paul and Nancy Greenberg
(505) 881-1693, warehouse;
(505) 255-2137, home;
fax (505) 881-4565.
NMOilman@aol.com
• July 5 - Monday
Meeting - 6 p.m.
KORZANOILS
1550 North Solano Drive
Las Cruces, NM 88001
Hosted by Premier Direct Jobber
Kevin Korzan
(575) 647-2557 www.korzanoils.com
NEW YORK
Meeting - 10:00 a.m.
WOLFE RESIDENCE
34 Hillvale Road
Albertson, NY 11507
Hosted by Dealers Edward and Eileen
Wolfe (516) 621-4565;
edsoil4u2@verizon.net;
Please call ahead to reserve a seat.
Meeting - 7:30 p.m.
SYRACUSE AREA
Hosted by Premier Direct Jobber Peter
Finnerty (315) 682-9791
Meeting - 7 p.m.
LOTITO RESIDENCE
89 Owl Creek Road
Spencer, NY 14883
Hosted by Regency Silver Direct Jobber
Peter Lotito (607) 589-4242
Call ahead to reserve space and confirm location or e-mail lubedealer@
hotmail.com or
www.lubedealer.com/new york
NORTH CAROLINA
Meeting - 10 a.m - Noon
REID RESIDENCE
1204 Narron Farm Rd
Zebulon, NC 27597
Hosted by ★Regency Platinum Direct
Jobbers Pat & Gerry Reid (919) 3742925 greid@synthoils.com - Please call
and reserve a seat for all meetings.
• July 5 - Monday
Meeting - 7 p.m.
ATLANTIC BUSINESS
CENTERS
4913 Chastain Ave. Unit 28
Charlotte, NC 28209
Hosted by Dealer Gregory Finnican
(704) 525-5565
NORTH DAKOTA
None Scheduled
OHIO
Gathering - 8:30 am - Meeting 9:00 a.m.
ROMBES RESTAURANT
10375 Kenwood Rd.
Blue Ash, OH 45242
Hosted by Dealer Joe Davis
(513) 793-6918; Cell (513) 478-8742,
amsoil@joe-davis.com
All Dealers and guests welcome.
$2 Fee
OKLAHOMA
Hosted by Regency Direct Jobber
Ed Greenwood (800) 722-1092 Call
first to confirm space for you and
your guests.
PENNSYLVANIA
RHODE ISLAND
None Scheduled
SOUTH CAROLINA
• Every Tuesday
Meeting - 7:30 p.m.
GEORGE KERR and
ASSOCIATES
Northgate Building 5861
Rivers Avenue, Suite 107
N. Charleston, SC 29406
Hosted by Direct Jobber George Kerr
(843) 747-8200 amsoildealer@aol.
com www.lubedealer.com/kerr
• Variable Meetings
Call or e-mail for meeting
time and date
SPRADLEY RESIDENCE
1060 Cedar Creek Rd.
Swansea, SC 29160
GASPER’S LUBE SERVICE
CENTER & WAREHOUSE
3327 Meridian Avenue East
#B Edgewood, WA 98371
KERKMAN RESIDENCE
28238 Durand Ave
Burlington, WI 53105
Ronald & Sandra Ward
(972) 231-0773 oilmandj@yahoo.com
Meeting - 12 p.m.
BRAUM’S
861 W. Pipeline Rd.
Hurst, TX 76053
George Jetton (817) 267-5693
Everyone Welcome
• July 5 - Monday
Meeting - 7 p.m.
Pro-Lube Distributing/
AMSOIL
2303 N Eastman Rd.
Longview, TX 75605
UTAH
BEAUFORT CONNECTION
29 Varsity St.
Ladys Island, SC 29907
CALL FOR LOCATION
Salt Lake City, UT
Hosted by Dealer Gail Wrede
Please RSVP (843) 986-8844
Meeting - 7:30 p.m.
DENNY’S RESTAURANT
2521 Wade Hampton
Boulevard
Greenville, SC 29615
• Every Monday
Meeting - 6:00 p.m.
Hosted by Dealer Eric Watkins
(206) 426-2136
VERMONT
None Scheduled
VIRGINIA
Meeting - 7:30 p.m.
Hosted by Master Direct Jobber
Loel D. Handley (864) 350-2082
amsoildealer@charter.net
STANCIL RESIDENCE
1236 General Street
Virginia Beach, VA 23464
SOUTH DAKOTA
Hosted by Regency Silver Direct
Jobbers Bill & Barbara Stancil
(757) 420-0673
Meeting - 7 p.m.
WILBER RESIDENCE
411 Ohio Drive
Brookings, SD 57006
Hosted by Dealer Art Wilber
(605) 690-5327 to RSVP
TENNESSEE
Meeting - 7 p.m.
BROWDERS ACE
HARDWARE.
1100 Ladd Landing Blvd.
Kingston, TN 37763
Hosted by Dealers
Bradley & Teresa Taylor
(865) 376-2345
Cliff and Lorna Gasper
(253) 864-7618 Everyone welcome.
Meeting - 7:30 p.m.
STOUGARD RESIDENCE
22907 Prairie Road
Sedro Woolley, WA 98284
Marv & Charlotte Stougard
(360) 856-1641 Guests welcome
Meeting - 7 p.m.
Tom and Shirley Walsh (425) 4832582/800-800-9444 T-1 certification
classes available by appointment with
pre-paid registration.
Hosted by ★★★★Regency Platinum
Direct Jobber Leonard Pearson
(253) 939-8401 Guests Welcome
Meeting - 10 a.m. - noon
AMSOIL (SYNLUBE) STORE
2424 North Monroe Avenue
Spokane, WA 99205
Rich Plesek Everyone welcome.
No charge
Meeting - 7 p.m.
CANADA / PUERTO RICO
ALBERTA
BRITISH COLUMBIA
MANITOBA
Meeting - 7:30 p.m.
McLAUGHLIN RESIDENCE
913 Coverdale Road
Riverview, NB E1B 5E6
Wayne McLaughlin and Dealer
Wendell Steeves (506) 386-2896
Everyone welcome
NEWFOUNDLAND
NOVA SCOTIA
None Scheduled
ONTARIO
Meeting - 6 p.m.
Hosted by Premier Direct Jobbers
Cliff & Dee Gravitte (804) 694-0221
WEST VIRGINIA
Meeting - 7:30 p.m.
O’DELL RESIDENCE
6588 Willson Rd.
Richmond, VA
Hosted by Dealer Roger Riggle
(804) 779-2036 and Direct Jobber
Curley O’Dell (804) 837-0807
None Scheduled
Meeting - 7:30 p.m.
SEL-AMSOIL ACADEMY
1201 Clough Avenue
Superior, WI 54880
Hosted by Dealer Peter Scalf Guests Welcome (423) 474-2068
Hosted by Direct Jobber Curley O’Dell
(804) 837-0807 and
Dealer Roger Riggle (804) 779-2036
WASHINGTON
MITMOEN SERVICE
GARAGE
6017 65th Street
Kenosha, WI 53142
Meeting - 5 p.m.
Victor and Lynn Mitmoen
(262) 652-3399
VALLEY SYNTHETICS
11616 E. Montgomery #53
Spokane Valley, WA 99206
Meeting - 7 p.m.
PABST RESIDENCE
650 Larcom Street
Hammond, WI 54015
Meeting - 7:30 p.m.
Hosted by Regency Gold Direct Jobber
Lynn Pabst (715) 796-5441
Guests welcome.
Hosted by Dealer John Finnerty
(202) 607-1054
• July 5 - Monday
Meeting - 7 p.m.
CALL FOR LOCATION
Charlottetown
Hosted by Direct Jobber Trevor
MacDonald and Dealers Trevor
Murray and Scott MacPhail. RSVP:
(902) 626-9006
None Scheduled
PUERTO RICO
QUEBEC
Meeting - 7:30 p.m.
ENTREPÔT AUTOLUBE
AMS ENVIRONNEMENT
3030 Rue Des Fabricants
Terrebonne, Quebec,
Canada J6Y2A6
Hosted by Regency Silver Direct Jobber
Yvon Boucher (514) 990-1889
Hosted by Dealer Rich Lentes
RSVP (509) 924-3206
All Dealers and guests welcome.
CALL AHEAD FOR
LOCATION
District of Columbia Area
Walter Perera and local Dealers
(866) 326-7645 fax: (905) 814-1802
www.sinwal.com
PRINCE EDWARD
ISLAND
WISCONSIN
Meeting - 7 p.m.
Hosted by Account Direct
Bruce Shilander (206) 984-4330
None Scheduled
GRAVITTE RESIDENCE
5337 Merganser Circle
Gloucester, VA 23061
O’DELL RESIDENCE
6588 Willson Rd.
Richmond, VA 23231
Call for location.
Hosted by Master Direct Jobber Scott
Swendson (262) 754-9751
Everyone welcome
AMSOIL DISTRIBUTION
THE LUBE DOCTOR OFFICE CENTER
2912 Graf Road
6625 Tomken Road,
Centralia, WA 98531
Units 12-14
Mississauga, ON L5M-5J3
Wayne C. Fletcher (800) 899-4799
Meeting - 7 p.m.
RV CHASSIS MASTER, INC.
2364 Hwy. 91
Elizabethton, TN 37643
• Daily Meetings
Meeting - 7 p.m.
SWENDSON
MOTORSPORTS
N 60 W15034 Bobolink Ave.
Menomonee Falls, WI
53051
NEW BRUNSWICK
MITZEL’S RESTAURANT
22330 84th Ave. South
Kent, WA 98032
(Presentation and Training)
Meeting - 9:30 a.m.
TEXAS
Meeting - 7 p.m.
None Scheduled
Meeting - 6:30 p.m.
Meeting - 6 p.m.
Donald and Patricia Lipscomb
(931) 993-6400
Kenneth & Lorna Kerkman
(262) 534-2878
WYOMING
WALSH RESIDENCE
2220 South Castle Way
Lynnwood, WA 98036
Hosted by ★★★★★★Regency
Platinum Direct Jobbers
Bill & Donna Durand
Refreshments Served (715) 392-4006
Guests welcome
JD’s KUNTRY RESTAURANT
& BUFFET
626 David Crockett Hwy.
Winchester, TN 37398
HAYDEN’S LAKEFRONT
GRILL
8187 SW Tualatin-Sherwood
Road
Tualatin, OR 97062
WARD RESIDENCE
310 S. Grove Road
Richardson, TX 75081
Meeting - 7:00 p.m.
GOLDEN CORRAL
9711 East 71st Street
Tulsa, OK
Optional Dinner - 6 p.m.
Meeting - 7p.m.
Hosted by Direct Dealers
Jim & Vicki Spradley (803) 429-2545
synlube@gmail.com
Meeting - 7 p.m.
OREGON
Meeting - 6:30 p.m.
Hosted by Direct Jobber
Derrick Daniels Call or email for
reservations (903) 452-5174 /
prolube@cablelynx.com
Meeting - 9 - 11 a.m.
Hosted by Regency Gold Direct Jobber
Pat Grady (918) 258-6979
Meeting - 7 p.m.
SASKATCHEWAN
None Scheduled
For any changes, additions or questions regarding this bulletin board
page please contact 715-399-6565
or send an e-mail to subscriptions@
amsoil.com
17
AMSOIL PRICE ADJUSTMENT
JULY CLOSE-OUT
The last day to process July orders in the U.S.,
Canada and Puerto Rico is the close of business on
Friday, July 30. Individual telephone and walk-in
orders will be processed if initiated by the close of
business. Internet and fax orders will be accepted
until 3 p.m. CDT on that day. The last day to process
July orders in Alaska is the close of business on
Saturday, July 24. All orders received after these times
will be processed for the following month. Volume
transfers for July business will be accepted until 3
p.m. CDT on Friday, August 6. All transfers received
after this time will be returned.
HOLIDAY CLOSINGS
The Toronto Distribution Center will be closed Monday,
August 2 for Simcoe Day.
5TH WHEEL AND OPEN GEAR
COMPOUND DISCONTINUED
Because the new AMSOIL Synthetic Polymeric line of
greases provides superior protection for fifth-wheel
applications, AMSOIL Synthetic 5th Wheel and Open
Gear Compound (GFW) is discontinued and available
while supplies last.
AGGRAND NATURAL LIQUID LIME APPROVED FOR
SALE IN NORTH CAROLINA AND OREGON
AGGRAND Natural Liquid Lime has been approved
for distribution in North Carolina and Oregon. It is now
approved for sale in all states except Georgia.
ISO 9001:2008 CERTIFICATION
AMSOIL INC. is certified to the ISO 9001:2008 standard requirements. Dealers may promote the company’s ISO 9001:2008 certification on their websites
but must indicate clearly that AMSOIL INC., not the
independent Dealership, is the certified entity. Dealers
are advised also to update their certification listing
from 9001:2000 to 9001:2008.
NEW BOTTLE FOR 3.5-OZ. SABER
PROFESSIONAL
To establish consistency with the quart
and 8-oz. bottles, the 3.5-oz. bottle of
Saber Professional (ATPBA) is now natural in color rather than white.
18
The rapidly increasing costs of lubricant base
stocks and additives have been well-documented
over the past few months. Although virtually all
lubricant manufacturers implemented price
increases in January and February, AMSOIL held
off. More recently, lubricant manufacturers have
implemented 6 to 10 percent price increases on
finished products effective June and July. AMSOIL
makes every effort to maintain the lowest prices
possible and has delayed raising prices for as long
as possible. Due to the ever-increasing costs of
raw materials, however, AMSOIL is forced to
implement a 3 to 6 percent price adjustment in the
U.S. effective August 1. Due to fluctuations in the
exchange rate, Canadian prices will remain
unchanged at this time. Even with a minimal price
adjustment, AMSOIL synthetic lubricants remain
the best and most cost-effective choice on the
market, saving customers money through
extended drain intervals, reduced wear and maintenance and increased fuel efficiency.
Updated pricing information will be available no
later than July 1 and can be accessed in the
Product Pricing Interface in the Dealer Zone at
www.amsoil.com. For pricing effective August 1,
select Future Pricing. Pricing files are available in
either EXCEL or PDF formats. Printed price lists
will be available for purchase by July 15.
Retail and commercial accounts will be notified
of the impending price change through both an
e-mail and the July Service Line. Servicing Dealers
are also encouraged to inform their customers of
the price change.
AMSOIL PRINT CENTER NOW OFFERS LABELS
New pressure-sensitive labels designed to complement
AMSOIL business cards are now available in the
AMSOIL Print Center. Customizable and convenient,
these labels offer a professional option for affixing
contact information and referral numbers to literature
and allow AMSOIL Dealers to present a consistent business image. For further details
and to place an order click the
AMSOIL Print Center link
on the Dealer Zone
Main Page.
AMSOIL SUMMER WEAR
DOUGLAS OFF-ROAD T-SHIRT
RALLY T-SHIRT
Bold t-shirt showcases exciting graphic
hicc of
hi
Scott Douglas’ 4x4 racing truck.
Constructed of 50/50 cotton/polyesterr
blend to reduce fading. Sizes S-3X.
Emblazoned with the AMSOIL logoo
and logos of the company’s Official
al
Oil bike rally partnerships.
Constructed of 100 percent
cotton. Sizes S-4X.
Shirt
Front
Shirt
Front
Stock
S
Sto
tto
ockk # Size
G2770
G
G27
G277
G2
27
770
70
S
G2771
G27
71
M
G2772
G27
72
L
G2773
G27
73
3 XL
G2774
G
G2
G27
7744 2X
G2775
G2
G
G27
2775
75 3X
G2776
G2
G27
76 4X
Shirt
Back
U.S.
15.75
15.75
15.75
15.75
17.75
17.75
17.75
Can.
19.00
19.00
19.00
19.00
21.25
21.25
21.25
Stock
Sto
toock #
G2732
G
G27
3
G2733
G27
G
273
27
G2734
G273
G27
3
G2735
G27
G
273
G2736
G27
273
73
G2737
G273
G2
G27
3
Shirt
Back
U.S.
39.25
39.25
39.25
39.25
40.50
42.00
Stock
Sto
o #
G2726
G2
2
G2727
G2
2
G2728
G2
2
G2729
G2
2
G2730
G2
2
G2731
G2
2
Can.
47.00
47.00
47.0
00
447.00
7 00
7.0
47.00
47.
.000
448.50
48.
8 50
5
50.25
50.2
50
25
25
U.S.
39.25
39.25
39.25
39.25
40.50
42.00
Can.
47.00
47.00
47.00
47.00
48.50
50.25
Great style shirt constructed of 100 percent
cent
ce
nt
polyester for a high quality look and feel.l.
Sizes S-3X.
Comfortable sport shirt with
tipped collar and piping not
only performs, but looks greatt
too. Embroidered logo.
Sizes S-3X.
U.S.
39.25
39.25
39.25
39.25
40.50
42.00
Size
S
M
L
XL
2X
3X
CREW SHIRT
MEN’S BLACK SPORT
SHIRT WITH PIPING
Stock # Size
G2720
S
G2721
M
G2722
L
G2723 XL
G2724 2X
G2725 3X
Can.
18.25
18.25
18.25
18.25
22.00
22.00
Comfortable
C
Co
o
sport shirt with tipped
collar and piping not only performs,
but looks great too. Embroidered
logo.
loo Sizes S-3X.
Comfortable sport shirt with
tipped collar and piping not
only performs, but looks great
eat
too. Embroidered logo.
Sizes S-3X.
Size
S
M
L
XL
2X
3X
U.S.
15.25
15.25
15.25
15.25
18.25
18.25
LA
LLADIES’
A
WHITE SPORT
SHIRT
SH
H
WITH PIPING
MEN’S WHITE SPORT
SHIRT WITH PIPING
Stock #
G2714
G2715
G2716
G2717
G2718
G2719
Size
S
M
L
XL
2X
3X
Shirt
Back
n.
Can.
00
47.00
00
47.00
00
47.00
00
47.00
500
48.50
25
50.25
Stock
St
Sto
c # Size
ck
Size
ize
G2706
S
G2707
M
G2708
L
G2709 XL
G2710 2X
G2711 3X
Shirt
Front
U
U.S.
S
42.00
42.00
42.00
42.00
42.00
42.00
C
Ca
Can
Can.
an
50.25
50.25
50.25
50.25
50.25
50.25
NAVY/MESH PRO CAP
CUSTOM RACING CAP
Embroidered logo and design.
Velcro closure.
Stock #
G2693
U.S.
13.50
Can.
16.10
H Back
Hat
Ba k
Bac
Embroidered logo and velcro
closure. Sides constructed of a
cool mesh material.
Stock #
G2694
U.S.
13.25
Ha Back
Ha
Back
Bac
k
Hat
Can.
15.80
AMSOIL
A
AMSO
MSOIL A
ACTION
CTIO
CT
TIO
TI
ON NEWS
NEW
N
WS / JUL
JJULY
ULY
UL
LY 2
20
2010
010
0
19
9
CHANGE SERVICE
REQUESTED
Published 12 times annually
ISO 9001 CERTIFIED
AMSOIL INC.
PRSRT STD
US POSTAGE
PAID
AMSOIL
SYNTHETIC LUBRICANTS
AMSOIL BUILDING
Superior, WI 54880-1527
Internet: www.amsoil.com
(715) 392-7101
®
WIX ®
WE HONOR
®
JULY 2010
PRINTED IN USA
Minimum 10%
Post-Consumer Fiber
(Discover in U.S. only)
Restore Vehicle Operating Efficiency With
Engine and Transmission Flush
AMSOIL Engine and Transmission Flush (FLSH) helps restore operating efficiency,
increase fuel economy and reduce emissions in gasoline and diesel engines and automatic transmissions. Its potent, detergent-based formula dissolves and disperses
sludge, varnish and deposits, promoting lower operating temperatures and reduced oil
consumption. It is more environmentally friendly than solvent-based products, providing safer cleaning action and easy disposal with waste oil.
Gasoline and Diesel Engines
• Helps loosen sticky valves and rings, minimizing blow-by and
reducing emissions
• Promotes lower operating temperatures through deposit removal
• Easy disposal
• Helps quiet lifter noise
Automatic Transmissions
• Cleans deposits in oil cooler and ports
• Clears fluid passages
• Cleans deposits from clutch plates,
helping improve erratic shifts
• Promotes smoother operation and
transmission life through reduced
shift delay
To order AMSOIL products call 1-800-777-7094
Technical Services: 715-399-TECH (715-399-8324)

JULY 2010 - Oil Twins

Transcription

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