NASC Sports Event Symposium - National Association of Sports

Transcription

APRIL 27-30, 2015
WISCONSIN CENTER
•
MILWAUKEE, WI
NASC Sports Event Symposium
Official Program
Sponsored by
www.SportsCommissions.org/Symposium
Produced by
Hosted by
National Headquarters
9916 Carver Road, Suite 100
Cincinnati, OH 45242
Telephone/Fax
(513) 281-3888/(513) 281-1765
Website
www.SportsCommissions.org
Staff
Don Schumacher, CSEE, Executive Director
Lori Gamble, Associate Executive Director
Elizabeth Young, Director of Membership & Marketing
Meagan McCalla, Member Services Coordinator
Board of Directors
Officers
Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports
Commission, Chairman
Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Vice
Chairman/Chair-Elect
Ralph Morton, CSEE, Executive Director, Seattle Sports
Commission, Treasurer
Mike Anderson, CSEE, Executive Director, Myrtle Beach Regional
Sports Alliance , Secretary
Terry Hasseltine, CSEE, Executive Director, Maryland Sports,
Immediate Past Chairman
Directors
John David, CSEE, Chief Operating Officer, USA BMX
Tammy Dunn, CSEE Sports Marketing Manager, Snohomish
County Sports Commission
Greg Fante, CSEE, Director of Sports Development, Louisville
Sports Commission
Kindra Fry, CSEE, SMP, Vice President of Sales and
Marketing, Bryan-College Station CVB
John Gibbons, CSEE, Executive Director, Rhode Island Sports
Commission
Rick Hatcher, CSEE, Executive Director, Treasure Coast Sports
Commission
Brian Hickey, CSEE, Director of Sports, Visit Tallahassee/
Tallahassee Sports Council
Mike Hill, CSEE, Senior Director, Sports Sales, Hilton
Worldwide - Sports Sales
Jeff Jarnecke, Associate Director of Championships and
Alliances, NCAA
Michael Price, CSEE, Executive Director, Greater Lansing Sports
Authority
Janis Ross, Executive Director, Eugene, Cascades &
Coast Sports
Janis Schmees Burke, CSEE, Executive Director, Harris County Houston Sports Authority
Benjamin Wilder, CSEE, Director, Savannah Sports Council
Nancy Yawn, CSEE, CDME, Director, Round Rock CVB
Marc Zimmerman, CSEE, Sales & Events Manager, Central
Florida’s Polk County Sports Marketing
Media & Public Relations Advisers
Jackie Reau, Game Day Communications
Betsy Ross, Game Day Communications
TABLE OF CONTENTS
Letter from Executive Director............................... 2
Member Awards Nominees......................................3
Call for Volunteers................................................... 4-5
Schedule......................................................................8-9
General Information...........................................10-11
General Sessions..................................................13-15
Certification................................................................. 16
Breakout Sessions...............................................17-21
Game Changers.........................................................22
Speakers.................................................................24-27
Sports Legacy Fund .......................................... 28-29
Events......................................................................30-31
NASC Sports Marketplace................................32-44
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#NASC15 #SportsTourism
1
Dear Serious-Minded Sports Tourism
Professional:
Welcome to Milwaukee and the 2015
NASC Sports Event Symposium! We
promise lots to see, do and learn. As the
industry’s only member directed
association, we are returning to a past
host city for the first time. Much has
changed since 1995 including a ten-fold increase in
attendance. There were 91 attendees in 1995 and well over
900 this year!
Our industry continues its steady growth. NASC membership
is at record levels, attendance at our meetings is up, and we
have more event owners and owner representatives at the
Symposium than ever.
Last year we committed to refocus all of our efforts around
continued education. Here in Milwaukee you will receive
multiple servings of the latest and best practices in sports
event travel. Our member directed meetings committee has
been working for a year on the program and we are very sure
you will get the right mix of information, fun, and opportunities
to write new business.
You will hear from experts across the United States but also
from Canada, Denmark and Switzerland. This is by design:
there is so much to learn from others and the world of
international sport is available to interested host cities.
Nothing remains the same. Beth Hecquet resigned to accept
a position outside the industry earlier this year, and Lori
Gamble has accepted a fulltime position as your Associate
Executive Director. We are not hiring a director of meetings
and events. Instead we are evaluating our needs, creating
new job descriptions,
considering budget implications and then moving forward
with at least one new employee.
In the past year we were able to accomplish the following:
• CSEE program redesign including a decision to introduce
on-line learning late in 2015
• Expanded our national marketing and public relations
programs
• Started our NASC Playbook (quarterly publication)
• Introduced our Get in the Game weekly newsletter
• Created an extensive series of webinars
• Created our own stand-alone fall conference that launches
this September in Colorado Springs
For 2016 you can expect more. For example, we will establish
the NASC Hall of Fame and hold the inaugural enshrinement
dinner in Grand Rapids. This project will be directed by our
Leadership Council, which consists of past chairpersons of
the NASC.
So, listen, learn, share and sell!
Warm wishes,
Don Schumacher
SAVE THE DATES:
September 29, 2015
Colorado Springs, CO
September 29 - 30, 2015
Colorado Springs, CO
April 3-7, 2016
Grand Rapids, MI
ANNUAL MEMBERSHIP BENEFITS
The NASC continues to develop benefits and services to make your organization more efficient
and effective in the sports tourism industry each year including:
• Online Directories
• Online Event RFP Database
• NASC Economic Impact
Calculator
• Industry Research and
Reports
2
• Career Center
• Models and Samples
• CSEE Program
• Best Practices Webinars
• Event Webinars
• Market Segment Meetings
• Sports Event Symposium
• Consulting Services
MEMBER AWARD NOMINEES
CONGRATULATIONS
TO OUR MEMBER AWARD
NOMINEES!
Sports Commission of the Year This award is given to an Active member who has had the
most outstanding impact on their local community through
sports events and beneficial impacts. This organization should
also show a commitment to the NASC and its mission. Sports
commissions, sports councils, and sports authorities may apply
for this award.
Nominees:
Ames Area Sports Commission
Atlanta Sports Council
Erie Sports Commission/PA Sports
Rochester Amateur Sports Commission
San Antonio Sports
Snohomish County Sports Commission
Sports Tourism Organization
of the Year This award is given to an Active member who has had the
most outstanding impact on their local community through
sports events, community events and/or economic impact. This organization should also show a commitment to the
NASC and its mission. CVBs, DMOs, parks and recreation
departments, chambers of commerce and other host
organizations may apply for this award.
Nominees:
Central Florida’s Polk County Sports Marketing
Greater Raleigh Sports Alliance
Rockford Area CVB
Virginia Beach CVB
Warren County CVB
Locally Created Event/Program
of the Year This award will be given to an Active member with the most
outstanding locally created event or program. This event
can be newly created or a long-standing event, but must be
an event/program created by the submitting organization
to serve the local community or an organizational need
(i.e. fundraising, scholarship, volunteer recruitment, etc.). Nominees:
Fayetteville Area CVB
Greater Cleveland Sports Commission
SPORTyler - Tyler Area Chamber of Commerce
Marketing Campaign of the Year
This award is given to an Active member in each budget
category with the most outstanding comprehensive marketing
campaign for your organization or an event. This can include
a variety of types of marketing: print ads, newsletters, email
blasts, digital marketing (including websites, social media
components, etc.), press releases, media coverage or any
other promotional program. Campaign should promote your
organization as a sports destination not general travel
or meetings.
Nominees:
Greater Springfield (MA) CVB
Greensboro Area CVB
Louisville CVB
Round Rock CVB
St. Cloud Area CVB
Virginia Beach CVB
How to submit an entry for 2015 The Awards Committee will begin accepting entries for the
2015 awards on June 1, 2015. For complete details, visit
SportsCommissions.org/About/Member-Awards
3
CALL FOR VOLUNTEERS
2015-2016 Committees and
Volunteer Opportunities
Volunteers are the foundation of the
NASC. In the last year, more than 100
committee volunteers contributed to
the progress and growth of the NASC
in many ways, including:
• Referring industry colleagues to join the Association
• Recommending educational content and programming
for the annual NASC Sports Event Symposium, the original
conference and longest-running reverse tradeshow for the
sports tourism industry
• Expanding mentoring activities for new members and first
time Symposium attendees
• Establishing new categories and serving on judging panels
for the annual member awards
• Developing CSEE modules
• Creating the inaugural NASC Sports Legacy Fund
community service project
We invite you to respond to this year’s call for volunteers.
We need your skills, passion, and perspectives to build a
vibrant, inclusive, and multicultural group of volunteer
leaders throughout our committees.
The NASC is YOUR association; committee participation is
one of the best ways to be engaged and help contribute
to the decision-making that continues to position the NASC
as the most valuable resource available to sports
event professionals.
Members, including new committee members and those
who currently serve, must respond to the call for volunteers
by May 8, 2015. Thank you for your consideration!
Yours in Sport,
Greg Ayers
Greg Ayers, CSEE, CTA
President & CEO, Discover Kalamazoo
Chair-Elect, NASC
4
Awards Committee The Awards Committee is responsible for developing award
categories and criteria for the annual NASC Member Awards.
The committee also serves as judges for the various categories.
Membership Committee The Membership Committee oversees membership
retention and recruitment. The committee contacts
inactive and cancelled members on behalf of the association
to encourage them to renew. The committee also evaluates
membership benefits and resources on an annual basis.
Mentoring Committee The Mentoring Committee cultivates relationships with
new members to help guide them through their first year of
membership. The committee is also responsible for planning
and hosting first time attendee activities at the annual
Symposium. Pre-requisites: A minimum of four years of
NASC membership and industry experience.
Professional Development Committee The Professional Development Committee assists with the
development and implementation of the CSEE Program.
Committee members are required to join and fully
participate in monthly committee calls, assist in the
development of modules and continually evaluate the
program to strengthen the CSEE brand. Pre-requisites:
Must be currently enrolled in the CSEE Program and have
attended at least two modules.
Sports Legacy Committee The Sports Legacy Committee manages the Sports Legacy
Fund. The committee establishes the criteria and eligibility
requirements for beneficiaries of the fund and selects the
beneficiary each year. The committee also coordinates all
aspects of the annual fundraiser, including promotion,
solicitation of donation items, and ticket sales, as well as
equipment donations.
Symposium Committee The Symposium Committee assists in the planning and
execution of the annual NASC Sports Event Symposium.
Committee members are required to join and fully
participate in monthly committee calls, recruit event owners,
develop education sessions including review of topics,
examination of proposals, selection of speakers, and
promote the Symposium through word of mouth marketing
to industry peers and colleagues.
Awards
Chair: Mike Anderson, CSEE, Myrtle Beach Regional
Sports Alliance
Heath Aucoin, CSEE, Tulsa Sports Commission
Kathleen Cartland, Charleston Area Sports Commission
Tori Collins, Greater Raleigh Sports Alliance
Kindra Fry, CSEE, SMP, Bryan-College Station CVB
TJ Hawkins, Greater Lansing Sports Authority
Mike Hill, CSEE, Hilton Worldwide - Sports Sales
Dee Mittman, Greensboro Area CVB
Scott Powers, CSEE, Columbia (SC) Regional Sports Council
Mike Sophia, Sacramento Sports Commission
Bruce Wimbish, Greater Columbus Sports Commission
Membership
Co-Chairs: Tammy Dunn, CSEE, Snohomish County Sports
Commission and Nancy Yawn, CSEE, CDME, Round Rock CVB
Ed Carnathan, CSEE, Las Cruces CVB
Auvis Cole, Rock Hill/York County CVB
Gregg Cook, Hershey Harrisburg Sports/PA Sports
Ashley Harper Cottrell, Maryland Sports / TEAM Maryland
Tara Hamburger, Daytona Beach Area CVB
Judi Hess, Greater Binghamton CVB
Jeff Jarnecke, National Collegiate Athletic Association (NCAA)
Frank Lett, Kingsport CVB
Tim Pasisz, Visit Stockton
Dominique Powell, Bryan-College Station CVB
Matt Robinette, Richmond Region Tourism
Matt Ten Haken, Fox Cities CVB
Eric Zartler, Lake Charles/Southwest Louisiana CVB
Mentoring
Co-Chairs: John David , CSEE, USA BMX
and Kindra Fry, CSEE, SMP, Bryan-College Station CVB
Brian Ambuehl, Greensboro Area CVB
Margee Austin, Boulder CVB
Daniel Bell, DeKalb CVB
Bonny Bernat, CSEE, Visit Winston-Salem
Seann DeMaris, CSEE, Ames Area Sports Commission
Steve Ducoff, Association of Chief Executives for Sports
Don Dukemineer, Huntsville/Madison County CVB
Kit Dunbar, St. Petersburg/Clearwater Sports Commission
Roy Edmondson, Anaheim Orange County CVB
Ron Eifert, CSEE, Dayton CVB
John Gibbons, CSEE, Rhode Island Sports Commission
Rick Hatcher, Treasure Coast Sports Commission
Meaghan Hughes, CSEE, Ann Arbor Area CVB
Matthew Libber, CSEE, Elite Tournaments
Mary Lee Malmberg, Cedar Rapids Area CVB
Tiffani McKinney, Corpus Christi CVB
Lori Moore, Rocky Top Sports World
Bob Murdock, Connecticut Convention & Sports Bureau
Jesse Newsom, CSEE, Fayetteville Area CVB
Hank Pivarnik, CSEE, Hilton Worldwide - Sports Sales
Mike Price, CSEE, Greater Lansing Sports Authority
Jackie Reau, Game Day Communications
Janis Schmees Burke, CSEE, Harris County - Houston Sports
Authority
Glen Schorr, Orienteering USA
David Schuman, NUC Sports
Justin Stine, CSEE, Overland Park Sports Alliance
Robin Wright, Visit Greenville SC
Michael Guswiler, CSEE, West Michigan Sports Commission
Andrea Hamblen, Louisville CVB
Jennifer Hawkins, CSEE, VisitPITTSBURGH
Brian Hickey, CSEE, Tallahassee Sports Council
Jim Hilb, CSEE, Associated Premium Corporation
Brad Hillard, CSEE, Sacramento Sports Commission
Ann Hortman, Rome Sports Commission/Greater Rome CVB
Ben Huffman, CSEE, Warren County CVB
Brian Kennedy, CSEE, El Paso Sports Commission
Matthew Libber, CSEE, Elite Tournaments
Eric Marvin, Columbus Indiana Visitors Center
Cheryl McCullough, Colorado Springs CVB
Hank Pivarnik, CSEE, Hilton Worldwide - Sports Sales
Michelle Russ, CSEE, Gulf Shores & Orange Beach Sports Commission
Sports Legacy
Co-Chairs: John Gibbons, CSEE, Rhode Island Sports Commission
and Gen Howard, Louisville CVB
Alan Bradley, Round Rock CVB
Michelle Haider, VISIT Milwaukee
Pete Harvey, Buffalo Niagara Sports Commission
Jennifer Hawkins, CSEE, VisitPITTSBURGH
Nick Hope, Al J. Schneider Company
Meghan Huff, Visit South Bend Mishawaka
William Knox, CSEE, Hamilton County Sports Authority
Corey Peterson, CSEE, Richmond Region Tourism
Matt Prewitt, St. Petersburg/Clearwater Sports Commission
Domico Rodriguez, Rapid City CVB
Jon Schmieder, Huddle Up Group Consulting
Holly Shelton, CSEE, Collinson Media & Events
Gina Simpson, Tuscaloosa Tourism and Sports
Kevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission
Jim Steele, South Sioux City CVB
Meghan Ziehmer, CSEE, Greater Lansing Sports Authority
Symposium
Co-Chairs: Janis Ross, Eugene, Cascades & Coasts Sports
and Marc Zimmerman CSEE, Central Florida’s Polk County
Sports Marketing
Karin Aaron, CSEE, CVB of Montgomery, MD, Inc./TEAM Maryland
Mike Anderson, CSEE, Myrtle Beach Regional Sports Alliance
Ashleigh Bachert, Jacksonville-Onslow Sports Commission
Robin Baxter, NXT Sports, LLC
Jennifer Breedlove, Oklahoma City CVB
Zack Davis, Louisville CVB
Derek Dawson, VisitPITTSBURGH
Greg Fante, CSEE, Louisville Sports Commission
Laura Gurreri, CSEE, Sport York
Chuck Haddaway, Athletx
Jim Hilb, CSEE, Associated Premium Corporation
Corey Kearsley, Oregon’s Washington County Visitors Association
Ginger Lively Cade, Dallas Sports Commission
Jim Marlin, Cedar Valley Sports Commission
Matt Meunier, Sports Minneapolis, Powered by Meet Minneapolis
Gina Mintzer, CMP, Albany County CVB
Ralph Morton, Seattle Sports Commission
Jesse Newsom, CSEE, Fayetteville Area CVB
John Oney, Central Florida’s Polk County Sports Marketing
Ron Radigonda, International Softball Federation
Daniel Rush, MGM Resorts International
Janis Schmees Burke, CSEE, Harris County - Houston Sports Authority
Mike Sophia, Sacramento Sports Commission
Justin Stine, CSEE, Overland Park Sports Alliance
Jennifer Stoll, Greater Grand Junction Sports Commission
Katy Tigchelaar, West Michigan Sports Commission
Marissa Werner, VISIT Milwaukee
Benjamin Wilder, CSEE, Savannah Sports Council
Meghan Ziehmer, CSEE, Greater Lansing Sports Authority
CALL FOR VOLUNTEERS
Thank You,
NASC Committee Volunteers!
Professional Development
Co-Chairs: Greg Fante, CSEE, Louisville Sports Commission
and Vincent Trinidad, CSEE, Tulsa Sports Commission
Don Anderson, Destination Consultancy Group
Greg Ayers, CSEE, Discover Kalamazoo
Steve Carney, Saint Leo University
Hill Carrow, CSEE, Triangle Sports Commission
Tom Coleman, CSEE, Central Wisconsin/Stevens Point Area Sports
Commission
Ashley Harper Cottrell, Maryland Sports / TEAM Maryland
Robert Cox, CSEE, CDME, Burlington/Alamance County CVB/
Sports Council
5
March 31, 2015
Welcome to Milwaukee!
We are thrilled to host a record number of attendees at the 2015 NASC Sports Event
Symposium and to be the first city chosen to host the Symposium for a second time in its
23-year history.
Milwaukee’s reputation as an attractive, affordable "Sports-Friendly City" continues to grow.
The city welcomes thousands of athletes each year to events ranging from NCAA Men’s
Basketball tournament, WI State Boys & Girls Soccer Championships, Big East Volleyball
Championships and NCAA Men’s Frozen Four, to USA Fencing North American Cup, USA
Table Tennis - US Open and US Speedskating World Cup Qualifier. For an unprecedented
third year in 2015, Milwaukee will host the USA Triathlon Age Group National
Championships along Lake Michigan.
Milwaukee’s winning lineup of first-class facilities includes the Wisconsin Center and UWMilwaukee Panther Arena with their wide range of configurations, along with Miller Park and
BMO Harris Bradley Center, homes of the Milwaukee Brewers and Milwaukee Bucks, and
even the Milwaukee Mile, the oldest operating motor speedway in the world. Add to this The
Pettit Ice Center, an official U.S. Olympic Training Center, Uihlein Soccer Park, The Rock
Sports Complex and Bradford Beach, and you’ve got a great sports destination.
You’ll enjoy the walkability of downtown Milwaukee and the convenience of the Hilton
Milwaukee City Center and Hyatt Regency Milwaukee, connected to the Wisconsin Center by
skywalk. You can rev up your engines at the opening night reception at the world’s only
Harley-Davidson Museum and have fun exploring the city’s vibrant dining scene, nightlife
and brewery tours.
Best wishes for a successful symposium in Milwaukee! Our VISIT Milwaukee staff looks
forward to sharing ideas with you and learning from you.
Your #1 Fan,
Paul Upchurch
President & CEO
Elite Sponsors
Diamond Sponsors
MICHIGAN SPORTS
TEAM MARYLAND
FOLEY
Sports Tourism
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TEAM MARYLAND
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TEAM MARYLAND
WELCOME
April 27, 2015
GREETINGS!
On behalf of the City of Milwaukee, I would like to extend a warm welcome to all attendees of
the 2015 NASC Sports Event Symposium held April 27-30, 2015. I commend the National
Association of Sports Commissions for its commitment to develop the sports tourism industry,
promote access to event information and advance the value of sporting events in our
communities.
The City of Milwaukee is proud to be the home of the Milwaukee Brewers, Milwaukee Bucks,
the Admirals and Milwaukee Wave, and our great State is the home of the Green Bay Packers.
Milwaukee is a destination for all sports fanatics and as Milwaukeeans, we love to rally and
support our home teams.
Milwaukee’s exciting attractions and a lively downtown area, combined with its renowned
warmth and hospitality, assure all participants of a memorable visit. The magnificent kinetic
“wings” of the lakeside Milwaukee Art Museum welcome visitors to experience its world-class
collections. Interactive science, technology and water science exhibits beckon at neighboring
Discovery World. The one-of-a-kind Harley-Davidson Museum dazzles with its exhibits
featuring motorcycles, history and American pop culture.
You will find lively entertainment and a tempting array of dining options throughout the City. A
charming RiverWalk links downtown to Milwaukee’s Historic Third Ward, where unique
shopping awaits at the Milwaukee Public Market, featuring everything from locally made
chocolates to spices, wine and seafood. The unique neighborhoods of Old World Third Street,
Walker’s Point, Brady Street and Dr. Martin Luther King Drive all invite you to experience the
City’s rich cultural tradition and diversity.
I hope you have the opportunity to explore Milwaukee and see all our City has to offer. I look
forward to meeting you and best wishes on a successful symposium!
Sincerely,
Tom Barrett
Mayor
Platinum Sponsors
playtennessee.com
SPORTS
Gold Sponsors
7
2015 SCHEDULE
Unless otherwise noted, all functions will be held at:
Wisconsin Center | 400 W. Wisconsin Avenue | Milwaukee, WI 53203
Schedule subject to change. All times are Central Standard Time.
Sunday, April 26
4:00 p.m. - 7:00 p.m. .......................... Registration
Main Lobby
5:00 p.m. - 7:00 p.m............................ 2014-2015 NASC Board of Directors
Hyatt Regency Meeting
Monday, April 27
6:30 a.m. - 10:30 a.m. ........................ NASC Sports Legacy Fund Community
Washington Park
Service Project
8:30 a.m. - 7:00 p.m............................ Registration
Main Lobby
8:30 a.m. - 7:00 p.m. .......................... Rest and Recharge Lounge
Main Lobby
8:30 a.m. - 7:00 p.m............................ NASC Sports Marketplace
Exhibit Hall A
Booth Set-Up
11:30 a.m. - 4:00 p.m. ........................ 2015 Spring CSEE Module
(Pre-registration Required)
Harley-Davidson Museum®
3:00 p.m. - 4:00 p.m............................ National Event Director/Manager Meeting
(By Invitation Only)
103C
5:00 p.m. - 6:30 p.m............................ First Time Attendee Reception
Hilton Milwaukee Empire Ballroom
7:00 p.m. - 9:00 p.m............................ Beer, Brats, and Bowling Tour
(Pre-registration Required)
8:00 p.m. - 10:00 p.m. ........................ Bourbon, Bluegrass, and Belles
Hilton Milwaukee
Empire Ballroom
8
Tuesday, April 28
Main Lobby 7:00 a.m. - 7:00 p.m............................ Rest and Recharge Lounge
Main Lobby
8:00 a.m. - 9:30 a.m............................ Opening Ceremonies and
Ballroom
NASC Member Awards Breakfast
9:45 a.m. - 10:45 a.m. ........................Breakout Sessions
101
Destination Sales & Servicing
102
Event Management
201Financial
202
Sales & Marketing
203Leadership
11:15 a.m. - 12:45 p.m....................... NASC Sports Marketplace
Exhibit Hall A
Individual Appointments
12:45 p.m. - 2:45 p.m......................... NASC Membership Meeting Luncheon
Ballroom
3:15 p.m. - 4:15 p.m............................Breakout Sessions
101
102
Event Management
201Financial
202
Sales & Marketing
203Leadership
4:30 p.m. - 6:00 p.m............................ NASC Sports Marketplace
Exhibit Hall A
Group Appointments
4:30 p.m. - 6:00 p.m............................ Large Market Sports Commission Meetings
103C
6:15 p.m................................................... VIP Transportation for Sponsors and
4th & Wells Entrance
Event Owners to Welcome Reception
6:45 p.m................................................... Transportation to Welcome Reception
4th & Wells Entrance
7:00 p.m. - 9:00 p.m............................ Welcome Reception
Harley-Davidson Museum® Center
9:00 p.m. - Midnight........................... Extra Innings
Evolution Gastro Pong
SCHEDULE
Wednesday, April 29
Main Lobby 7:00 a.m. - 7:00 p.m............................ Rest and Recharge Lounge
Main Lobby
7:00 a.m. - 8:00 a.m.............................Large Market Sports Commission Meetings
103C
8:00 a.m. - 10:00 a.m.......................... Continental Breakfast
Ballroom CD Pre-function
8:00 a.m. - 10:00 a.m.......................... Game Changers
Ballroom
10:15 a.m. - 11:45 a.m....................... NASC Sports Marketplace
Exhibit Hall A
12:15 p.m. - 1:45 p.m......................... Keynote Luncheon
Ballroom
Thursday, April 30
7:30 a.m. - 8:30 a.m............................. 2015-2016 NASC Board of Directors
Hyatt Regency
Orientation
8:30 a.m. - 12:30 p.m......................... Registration
Main Lobby
8:30 a.m. - 12:30 p.m......................... Rest and Recharge Lounge
Main Lobby
9:00 a.m. - 10:30 a.m.......................... NASC Sports Marketplace
Exhibit Hall A
10:30 a.m. - 2:00 p.m......................... NASC Sports Marketplace Exhibit Hall A
Booth Tear Down
10:45 a.m. - 12:15 p.m....................... Closing Brunch
Ballroom
2:15 p.m. - 3:15 p.m............................Breakout Sessions
101
102
Event Management
201Financial
202
Sales & Marketing
203Leadership
3:00 p.m. - 4:00 p.m............................ Afternoon Break
Main Lobby
4:00 p.m. - 5:30 p.m............................ NASC Sports Marketplace
Exhibit Hall A
Group Appointments
4:00 p.m. - 5:30 p.m............................ Large Market Sports Commission Meetings
103C............................................................ (By Invitation Only)
5:30 p.m. - 6:30 p.m............................ Happy Hour in the
Exhibit Hall A
NASC Sports Marketplace
6:30 p.m. - 9:00 p.m............................ Open Evening
9:00 p.m. - Midnight........................... Extra Innings
Ugly’s Pub
Play like the pros.
Email or call Janna Clark at:
sports@TourEtown.com • 270-765-2175
ElizabethtownSportsPark.com
99
Sponsored by
Complimentary Wi-Fi
GENERAL INFORMATION
Name Badges
Sponsored by
Lanyards
Sponsored by
Badges & Admittance
Official name badges must be worn at all NASC Symposium
functions including education sessions, the NASC Sports
Marketplace, Welcome Reception, and Extra Innings. NO Exceptions.
Scan QR code on name badge to download an attendee’s contact
information to your mobile device.
Complimentary Wi-Fi is available throughout
the Wisconsin Center, courtesy of
Elizabethtown Sports Park. On your device, choose the Wifi
titled NASC and enter the password 2015.
Internet Kiosks
Three computer workstations are available near registration.
Catch up on e-mail, print your appointment schedule, or post
a tweet or two. Don’t forget to use #NASC15!
Rest & Recharge Lounge
Reenergize at the Rest and Recharge
Lounge. Plug in your electronic devices
at the charging station, or stop by for a chair massage.
Massage Hours:
Monday, April 27
3:00 pm – 5:00 pm
Event
Owners
Destinations
Tuesday, April 28
10:30 am – 12:30 pm
3:30 pm – 5:30 pm
Vendors
Wednesday, April 29
10:00 am – 12:00 Noon
2:30 pm – 4:30 pm
Thursday, April 30
9:00 am – 11:00 am
“V” indicates voting
priveledges
contact ID
Staff/
Volunteers
One Day Only
Member Award
Winners
Registration Desk
Sponsored by
Registration
Registration is the first stop for anything you need. Pick up
your registration packet and name badge here before you
head to any Symposium function. Inquire about lost and
found items, dietary needs, or general information at
Registration. The NASC is not responsible for any items left
on premises.
For the first time, attendees have access to a digital goody bag
with discounts, educational information, and special
promotions from NASC Symposium sponsors. A link to the
digital bag is available in the mobile app.
Registration Bags and Virtual Event Bag
Sponsored by
SPORTS
10
Sponsored by
Burns Park, North Little Rock
Arkansas is your ideal destination for sports.
Find out more by visiting Arkansas.com/sports
or calling 1-800-872-1259. LOOK FOR US AT
THE 2015 NASC SPORTS EVENT SYMPOSIUM
APRIL 27-30 IN MILWAUKEE, WI.
Hydration Stations
Marketing Release
Throughout the Wisconsin Center, you’ll find hydration stations,
courtesy of SportsEvents Media Group. Keep your SportsEvents
tumbler handy to keep hydrated!
By attending the 2015 NASC Symposium, you give the NASC
permission to photograph, videotape, and audio record your
creative contributions, picture, likeness, voice, and statements
throughout the event. You agree that all such recordings,
derivatives, and proceeds thereof and therefrom are owned
solely by the NASC, and agree to waive any rights you might
have to all such properties and materials.
Transportation
Transportation will be provided to off-site activities including
the NASC Sports Legacy Fund Community Service Project,
CSEE Spring Module, Welcome Reception, and Extra Innings
at Evolution Gastro Pong.
Refer to the schedule for pick-up times and locations.
VIP and Welcome Reception Transportation
Sponsored by
Urgent Care and Pharmacy
Urgent Care:
Wheaton Franciscan Health Care
201 N. Mayfair Road
(Wauwatosa - Highway 100)
414-259-7361
Columbia St Mary’s Urgent Care
734 N. Jackson St.
414-277-6500
M-F: 8am – 6 pm
S-S: 8 am – 4 pm
Pharmacy:
Walgreen’s
The Shops of Grand
Avenue
275 W. Wisconsin Avenue
414-273-5420
CONFERENCE INFORMATION
Sponsored by
Make your next sports event even more iconic.
With more than 1,200 sports facilities to choose from, and many world-class attractions,
you’ll make lasting memories on and off the ﬁeld.
Find the perfect venue for your next event at sportsillinois.com
©2015 Illinois Department of Commerce and Economic Opportunity, Office of Tourism, TTY: 1-800-785-6055
11
WHEN YOU
PLAY HERE
YOU WIN.
Host your tournament in Louisiana and you stand to leave with much more than
a title. Memories made in our state-of-the-art sporting facilities—and in our
restaurants, museums, music venues and more—are something our competition
can’t touch. So come play in Louisiana. It’s a win-win.
©2015 Louisiana Department of Culture, Recreation & Tourism
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Sponsored by
Tuesday, April 28.................................12:45 p.m. - 2:45 p.m.
Ballroom
Opening Ceremonies and
Member Awards Breakfast
Sponsored by
MICHIGAN SPORTS
Tuesday, April 28.................................. 8:00 a.m. – 9:45 p.m.
Ballroom
Welcome to the 23rd annual NASC Sports Event Symposium!
You will learn that 2014 was another outstanding year for
the Association and this year’s Symposium has exceeded all
previous meetings, with more than 900 serious-minded sport
tourism professionals, including 170 event owners, here
in Milwaukee.
Lars Haue-Pedersen, Managing Director of TSE Consulting,
will announce an exciting new international sports
conference and will introduce Lars Lundov, CEO of Sport
Event Denmark, one of Europe’s most recognized experts in
international sport. Lundov will discuss the Danish model for
event bidding.
You’ll also hear from Victor Barnett, Executive Director &
Founder, of Running Rebels Community Organization, this
year’s beneficiary for the NASC Sports Legacy Fund.
Finally, the NASC Awards Committee will recognize 2014
award winners.
GENERAL SESSIONS
NASC General Membership
Meeting Luncheon
In accordance with the NASC Bylaws, a meeting of the
members is held annually. The Annual Meeting of the
Association is held at such place and on such dates as shall
be decided by the Board of Directors. The Annual Meeting
is held in a community represented by an Active Member in
good standing. Attendance at the Annual Meeting is
encouraged and expected for all members.
2015 GENERAL MEMBERSHIP MEETING AGENDA
State of the Industry presented by Don Schumacher, CSEE,
NASC Executive Director and Lisa Delpy Neirotti, George
Washington University
2014 General Membership Meeting Minutes
2014 Financial Report
2015 Financial Report
Committee Reports
CSEE Graduate Recognition
2015-2016 Board of Directors Election
The 2015 General Membership Meeting packet is posted on
the website and mobile app. Members are expected to review
the meeting packet in advance. A limited number of printed
copies of the packet will be available at Registration for
attendees who do not have access to the website or
mobile app.
VOTING RIGHTS According to Article XIV of the NASC Bylaws, the previously
designated contact of all ACTIVE and ALLIED members of the
Association shall have one (1) vote on any question brought
before the membership. This rule will be strictly adhered to
during the General Membership Meeting.
The first attendee for all eligible and present member
organizations (indicated by a “V” in the top right corner of
your name badge) will receive a keypad when they enter the
meeting room and will be required to return the keypad at
the conclusion of the meeting.
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KEYNOTE LUNCHEON
Sponsored by
FOLEY
Sports Tourism
C
O
M
A
L
P
A
B
L
A
M
E
X
A
Vancouver 2010 Olympic & Paralympic Winter Games Presenter: John Furlong O.C. O.B.C., CEO
Wednesday, April 29...........................12:15 p.m. - 1:45 p.m.
Ballroom
faced and dealt with tragedy and unexpected weather
conditions, among other challenges, to present Canada to the
world as a true “can do” nation.
John Furlong is the leader behind the
team that organized and staged the
Vancouver 2010 Olympic and Paralympic
Winter Games. From the very beginning
of the project, Furlong envisioned that
the Games could be a true nation builder,
helping to improve the fabric of Canadian
society by connecting all Canadians
through sport and culture.
Yes, the 2010 Olympic and Paralympic Winter Games touched
the very sole of every Canadian, but it also touched the rest of
us with its outpouring of the very spirit of what it means to be
Canadian.
John has often spoken of the need to reach higher, to challenge
traditional thinking, and to dig deeper to achieve goals. His
message is one of inspiration, but also of overcoming everyday
setbacks and creating an event of inclusion for all.
What is so remarkable about his many
accomplishments was the vision that all Canadians, not just
the athletes and their families and friends, would be touched
by the 2010 Games. The entire country rallied behind John and
his team, and the result was a spectacular Games, one that was
By sharing parts of his journey and anecdotes from behind the
scenes, John Furlong inspires us all to achieve the best we can.
FOLEY
Sports Tourism
C
O
M
P
L
E
X
A L A B A M A
Under construction...
Foley is building a sports destination where your sporting event is within walking
distance of your hotel, restaurants and great shopping. The facility will include an
indoor multi-use sports/events center as well as state-of-the-art sports fields. Only
seven miles away from Alabama’s white sand beaches.
To find out more, visit FoleySportsTourism.com.
A L A B A M A
Gulf of Mexico
Don Staley, Executive Director Sports • dstaley@cityoffoley.org • (251) 923-3332 • FoleySportsTourism.com
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GENERAL SESSIONS
CLOSING BRUNCH
Sponsored by
A Toast to Grand Rapids & Craft Beer Tourism Presenter: Mike Stevens, Co-Founder & CEO
Founders Brewing Company
Thursday, April 30.............................10:45 a.m. - 12:15 p.m.
Ballroom
As the 2015 NASC Symposium comes to a
close, attendees will see what’s in store for
the 24th annual NASC Sports Event
Symposium, set for April 3 - 7, 2016 in Grand
Rapids, MI. Complete with craft beer samples
and West Michigan cuisine, the closing
brunch will be the perfect toast to next year’s
host city!
During the brunch, Mike Stevens, co-founder and CEO of
Founders Brewing Company, will tell the story of Grand Rapids’
most famous brewery. From the verge of bankruptcy in the
early days to being recognized as a leader in the craft beer
industry, the success of Founders Brewing Company is a
perfect case study about the importance of finding your niche.
Learn about the importance of collaboration and how to
gain support from your local breweries to spur craft beer
tourism in your community.
“We don’t brew beer for the masses. Instead, our beers are
crafted for a chosen few, a small cadre of renegades and rebels
who enjoy a beer that pushes the limits of what is commonly
accepted as taste. In short, we make beer for people like us,”
The Founders Family philosophy.
This is a philosophy that destinations, event owners, and
vendors alike can emulate to identify your value proposition.
You’ll leave the closing brunch ready to experience Grand
Rapids in 2016!
15
CERTIFIED SPORTS EVENT EXECUTIVE (CSEE) PROGRAM
CSEE Spring 2015 Module
Sponsored by
Since its inception in 2002, CSEE has been
the only certification available for
experienced sports event professionals
seeking continuing education and
professional development in the field of
sports tourism. The NASC Staff and
Professional Development committee plan curriculum for
each module.
NASC is dedicated to raising the standards of professionalism
in the sports tourism industry through the CSEE program.
Participants will complete sessions on topics within the
following core subjects:
•
•
•
•
•
•
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Sales and Marketing
Strategic Planning
Event Management
Technology
Revenue Generation
The Bid Process
BUILDING YOUR BRAND
Presented by Stacey Watson, Senior Director, Retail Development and
HDCX Services,
Harley-Davidson® Motor Company
Monday, April 27................................. 11:30am - 4:00pm CT
Harley-Davidson Museum®
The focus for CSEE in the spring module will be branding.
Where better than in Milwaukee to learn the ins and outs of
brand development, extensions, protection and expansion
than at the home of one of America’s most iconic brands:
Harley-Davidson.
Lunch and the CSEE session will be held in a meeting room at
the Harley-Davidson Museum ®. After a presentation by Stacey
Watson, Director, Retail Development and HDCX Services at
Harley Davidson, you will be sent on a series of tasks in the
museum itself. Important elements of the brand story can be
found in the museum, and you will be required to complete a
series of tasks that support points made in the presentation.
Certification can be earned in as little as two and a half years
for grandfather participants and four years for standard
participants. CSEE designation is awarded to individuals who
have successfully completed eight modules (five modules for
individuals with grandfather status). Modules are currently
offered at the annual NASC Sports Event Symposium and
Market Segment Meetings.
Harley-Davidson has had many ups and downs over the past
century, but the brand remained paramount in every step
taken to preserve the company and its products. These efforts
had to survive the depression, a world war, and acquisition by
another automotive brand. After regaining its independence,
Harley-Davidson has never looked back as it continues to grow
and extend their brand.
Graduate Benefits
1. Expanded repertoire of best practice skills
2. Awareness and use of leading-edge industry knowledge
and applications
3. Recognition of achievement from the industry and
professional peers
4. Influential peer to peer networking and personal
camaraderie
5. Demeanor of personal accomplishment and confident
leadership
Some of the issues discussed will include knowing what you
are, the importance of experiential marketing, personalization
of the brand, how to tell your story, building brand loyalty and
repeat customers.
Once the tasks are complete, a discussion will take place on
key learnings, including the importance of engaging the
customer in activities that reinforce the purchase decision.
C ER T IFIC AT ION
With great sports venues, a downtown
rated among the Top 10 in the US by
Forbes Magazine, over 8,500 hotel
rooms and amenities ranging from
world-class museums and theatres to
the lakes and trails of the Blue Ridge
Mountains, Greenville, SC has hosted a wide range of high-profile
regional, national and international sporting events. Now it’s time
to add your event to the growing number of tournaments and
championships that are calling Greenville, SC home. Learn more
about that Greenville today. Call us at 800-351-7180.
·
·
·
·
“2nd Best Town in America”
– Outside Magazine
“Best Small City for Cycling”
– Bicycling Magazine
2015 USA Cycling Professional Criterium Nat’l Championships & Team Time Trials · 2015 USA Swimming Southern Zone Age Group Championships
2015 B.A.S.S. GEICO Bassmaster Classic · 2014 National Softball Association Eastern Girls Fast Pitch World Series
2014 US Youth Soccer President’s Cup · 2013 Men’s Collegiate Lacrosse Association National Championships
2013 Southern Conference Baseball Championship · 2013 USA Karate Nationals & US Team Trials
17
BREAKOUT SESSIONS
DESTINATION & EVENT SERVICES TRACK
Room 101
Sponsored by
Hosting Paralympic Sports: What You Need to Know
Presented by Alicia McConnell, USOC; Randy Schubert, National
Wheelchair Basketball Association; Ryan Ortiz, United States
Association of Blind Athletes
Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.
Intermediate
Your organization may be a leader in attracting and hosting
events, but have you considered hosting a Paralympic style
sporting event? National Wheelchair Basketball Association
Executive Director Randy Schubert and United States
Association of Blind Athletes Athletic Director Ryan Ortiz will
share information about hosting events for wheelchair and
visually-impaired athletes. The panel moderated by United
States Olympic Committee, Director Alicia McConnell will
include information on disabled transportation, hotel rooms,
venue accessibility, event space, storage and more.
Mastering Engaging Volunteer Programs
Presented by Kurt Aichele, fusesport, Inc.; Ian Fitzpatrick, fusesport, Inc.
Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.
Intermediate
Whether you lead an Olympic Sport, a city, the world’s largest
road race or your local community fundraiser, a successful
volunteer program can make the difference. Today’s events
are growing, and the need to build and manage successful
volunteer programs is only increasing. Event participants can
tell, and so will you.
In this session, participants will learn how to build and master
a successful volunteer program that makes your event truly
unique and a positive experience. Kurt Aichele, COO of
fusesport and former CEO of USA Fencing and Chairman of
the Board for the YMCA, Pikes Peak Region, and Ian Fitzpatrick,
Vice President of Global Operations of fusesport will discuss
the A to Zs of building a successful volunteer program.
Participants will learn keys in recruitment, training, selection
and reporting.
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Sports in a Convention Center Environment
Presented by Gen Howard, Louisville Convention & Visitors Bureau;
Dave Gilbert, Greater Cleveland Sports Commission; Dave Patrone,
Kentucky Exposition Center/ International Convention Center; Monica
Paul, Dallas Sports Commission; Christine Simmons, USA Fencing; Dave
Tostenrude, VA National Veterans Sports Programs & Special Events,
Ernie Butler, Paralyzed Veterans of America
Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.
Advanced
Our panel of experts will discuss the right holders “Ask”
to provide an in-depth look at current trends for sporting
events and how cities and convention centers are successful
in their communities.
This session will provide an in-depth look at sporting events
in convention centers, from the Right Holders, Sports
Commissions, and Convention Center perspective. Panelists
will also discuss the sports buy-cycle as compared to other
market segments and address the challenges of how to
overcome them. Attendees will learn new ideas and fresh
perspectives on how to better partner, to be successful in
the future.
Room 102
Sponsored by
Collaborative Partnerships: Teaming Up to Drive
Exceptional Event Growth
Presented by Adam Andrasko, USOC and Kurt Aichele, fusesport, Inc.
Intermediate
In 2013, the Olympic Day event was run by nine people who
managed 832 events, 632 Olympians/Paralympians and
215,000 participants. However, the Olympic Day team was
reworked with the directive to reduce staff time and sustain
the success of Olympic Day 2013. The result? 1,055 events,
875 Olympians/Paralympians and 500,000+ participants
were managed by three staff members.
This session will discuss how to successfully manage events
with fewer people, along with what was learned, what
worked well and what did not work so well. The takeaway
is for CEOs and event managers to learn how their organizations can grow and enjoy more profitable events while
simplifying their processes to do more with less.
A Collaborative Playbook to Maximize Room Pickup
Presented by Jeff Lukasak, Pse Event Housing; Mike Price, Greater
Lansing Sports Authority; John St. Pierre, LEGACY Global Sports
Intermediate
For DMOs, the success of an event is usually measured by
room night production. Oftentimes however, the parties
involved are not aligned in making sure this goal is met.
In this session you’ll hear insights from a DMO, an Event
Organizer and a Housing Company on how to create an
environment where responsibilities are clearly defined, and
stakeholders are working in unison toward aligned goals. This
collaborative playbook will give you the X’s and O’s you need
to develop and execute an action plan aimed at maximizing
room production.
BREAKOUT SESSIONS
EVENT MANAGEMENT TRACK
University Facility Partnerships: The Value of Community
Partnerships Presented by Linda John, Visit Eau Claire and Mike Rindo, University of
Wisconsin - Eau Claire
Advanced
Access to facilities has been an issue for CVBs and Sports
Commissions since the beginning. Often DMOs find
themselves at the bottom of the hierarchy for facility usage,
falling behind most every other user group, and turning away
millions of dollars worth of business. In the spring of 2013, an
effort was started by Visit Eau Claire to coordinate a facility
partnership with the University of Wisconsin-Eau Claire for
exclusive usage of guaranteed dates, within 36-month
booking window. By identifying a way to make a facility
partnership mutually beneficial for both organizations, an
official agreement was signed in the fall of 2013.
In this session, participants will understand the steps it took
to formulate the agreement and how Visit Eau Claire created
the partnership with the university.
19
FINANCIAL TRACK
Room 201
Sponsored by
Funding and Public Private Partnership: Strategies to
Expedite Facility Development in Your Community Presented by Dev Pathik, The Sports Facilities Management
Intermediate
Nearly every community has under-utilized assets and/or a
desire for new venues to compete against those being
developed across the United States. This fast-paced session
will showcase proven strategies for funding new facility
development with public private partnerships to expedite
new facility development within a community.
This session is ideal for communities that have been in
discussion about new sports tourism venues. Attendees will
learn specific strategies and will be provided with proven
examples that can be used to turn ideas about new facility
developments into fully-funded operations. The speaker
will also address key market factors such as demographic
and drive time criteria, destination branding, use of existing
facilities, and developing the political will needed to support
infrastructure investment into sports tourism venues.
Using the NASC Economic Impact Calculator Presented by Dr. Patrick Rishe, President, Sportsimpacts & Director,
Sports Business Program, Washington University in St. Louis
Intermediate
Attendees will learn the concepts and language of Economic
Impact Analysis, how to maximize the quality of data
collected at events to gauge visitor spending, and how to
properly implement data collected into the NASC Calculator
to ensure accurate first approximations of Economic Impact.
The Game of Stay to Play Presented by Jeff Duncan, MeetingMax, Mike Chandler, Altitude Event
Consulting LLC, John Casale, Triple Crown Sports, Shelli Fine,
Reno-Sparks Convention and Visitors Authority, and Mike Guswiler,
West Michigan Sports Commission
Intermediate
What’s your experience with stay to play? Are you using it
successfully? Have you attempted to implement stay to play,
but have hit road blocks?
In this panel presentation, you’ll hear from event experts
on the pitfalls and benefits of the stay to play model. This
interactive panel discussion will offer several different
view-points: A veteran third-party sports tournament
organizer, a convention & event services manager; and a
sports planner. At the end of this session, attendees will
better understand how to successfully implement this
growing event policy.
20
LEADERSHIP TRACK
Room 203
Sponsored by
We Turned a Loss into a Win! How to Make a Losing Bid
into a Winning Strategy
Presented by Linda Logan, Greater Columbus Sports Commission;
Larry Needle, Philadelphia Sports Congress; and Tom Sadler, Arizona
Sports and Tourism Authority
Moderated by Dale Neuburger, TSE Consulting
Advanced
High profile CEOs and entrepreneurs often say that they
learned more from failure than success. We don’t routinely
hear the same message from leaders within our industry.
The plain truth is this: every city has sought events that were
awarded to other competing cities, and months of work are
seemingly unrewarded. How have some cities rebounded
from an unsuccessful bid, while others have unraveled?
This session brings together leaders from three highly
successful sports commissions to tell their “failure to success”
story and how they turned the “agony of defeat” into the
“thrill of victory.” Participants will learn how Philadelphia,
Columbus, and Phoenix used an unsuccessful bid effort as a
springboard to staging events that would have been
impossible without the lessons learned and relationships
built in the previous bid effort. And, you can find inspiration
from their stories and pathways to your own “failure to
success” story.
Room 202
Sponsored by
BREAKOUT SESSIONS
SALES AND MARKETING TRACK
Sports Tourism 101
I Know How to Manage, But Do I Know How to Lead?
Presented by Mike Millay, Clancy’s Sports Properties
Advanced
As the sports tourism industry continues to evolve, are Sports
Commissions, CVBs or hybrid organizations and their leaders
positioning the organizations for success? Whether it is a
for-profit or non-profit company, there is critical framework
and processes that contribute to a growth-oriented culture.
In this session, participants will hear from a 25-year industry
expert who will talk from the position of a Sports Commission
CEO, a Chairman of a Sports Commission Board, and as an
executive of a Fortune 75 company. Participants will learn
how to create organizational culture, keep board members
engaged and provide tips on how to empower employees.
Appointed Leadership vs. Earned/Respected Leadership
Presented by William LeMonnier, NCAA Football Official, Retired
Intermediate
Whether you’re a referee or a CEO, leadership is an essential
tool for success. This presentation will share examples on
why true leaders are more successful than appointed leaders.
Why do teams follow some “leaders,” giving 200 percent
loyalty and effort, yet other “leaders” find themselves alone.
In this session, a self-evaluation survey will be used to show
how to let your staff evaluate you in a non-threatening
environment and, then how you evaluate yourself, comparing
it to your staff’s evaluation of your leadership skills.
Presented by Mike Price, Greater Lansing Sports Authority; Brian
Ambuehl, Greensboro Convention Visitors Bureau; Matt Libber, Elite
Tournaments
Beginner
Veterans from the sports events industry will share insights
into increasing Sports Tourism in your market. This session,
designed for new professionals to the industry, will ensure
participants learn general industry knowledge to be prepared
for their one-on-one appointments. Session attendees will
also have the opportunity to make new contacts with other
first time attendees and the Mentoring Committee.
How to Set the Stage for Responsible Sport in Your City
Presented by Shelley Villalobos and Kevin Phelan, Council for
Responsible Sport
Beginner
Sporting events provide an optimal and unique setting to
demonstrate objectives of environmental, social and economic
responsibility, bringing together participants, fans, communities,
sponsors, cities and even nations into one place. Delivery of
these objectives has never been more critical to these
stakeholders with city mandates, sustainability goals of
National Governing Bodies, delivery (and protection) of brand
value for sponsors and the engagement of communities.
In this session, participants will learn from Sports Commissions
and cities that have already participated in Responsible Sport
programs will provide in-audience “coaching” and facilitation
to allow the sharing of best practices and to kick start
conversations in smaller groups.
What’s Your Story?
Presented by Dr. Julie Manzullo, Neumann University
Intermediate
Storytelling is a powerful tool. It is fundamental to building
relationships with your staff, partners, event owners, vendors,
sponsors and clients. Effective leaders are skilled at harnessing
the power of story tellings to their advantage when building
lasting relationships.
In this session, participants will learn how to craft a
compelling story that will stand out in a crowded
marketplace, both for yourself, as well as your organization.
21
Crafting an Impactful First Impression for Your Guests
GAME CHANGERS
Sponsored by
Wednesday, April 29........................ 8:30 a.m. – 10:00 a.m.
Ballroom
Modeled after TED Talks, Game Changers are an opportunity to
present great ideas in 20 minutes or less. These short, powerful,
and back-to-back presentations will touch on the industry’s
hottest issues in a focused environment.
Presented by Eric Hansen, Hotel & Leisure Advisors
8:35 a.m. to 8:55 a.m.
As the front line, first impression of a sports event for a community, hoteliers occupy a special role in sports tourism and
the relationship between the hotel and the athlete can make
or break the event experience.
In this session, participants will learn best management practices for hoteliers who embrace the challenge of the sports
group consumer. Attendees will take away a better understanding of the role that hotels play in the success of an event
along with solid, impactful, practices that successful hotels use
to keep sports groups coming back year after year.
What’s Your Zip Line?
Presented by Gary Alexander, Huddle Up Group, LLC
Continental Breakfast
Ballroom CD Pre-function
Sponsored by
8:55 a.m. - 9:15 a.m.
Every event needs its own “zip line!”
In this session, the history, concept and practical applications
of the “zip line” principle will be presented, allowing attendees
to understand a concept that will allow each community to
create their own “zip line” to make their next event unique for
the first time visitors or long-time attendees.
Developing Local Ambassadors
Presented by John Gibbons, Rhode Island Sports Commission
9:15 a.m. - 9:35 a.m.
The Rhode Island Sports Commission, a division of the Providence Warwick CVB, engages numerous local ambassadors to
assist them in the sales process for small and large meeting
and sporting events. Local ambassadors include government
officials, college coaches, athletic directors and numerous others.
In this session, participants will learn how to engage ambassadors into the sales process with identifying new events and
meetings as prospects and how to win the business.
Are you Getting a Scamming or Screening?
Presented by Chris Goodman, SSCI
9:35 a.m. - 9:55 a.m.
The irrefutable fact is that regardless of the price you pay there
is no “perfect” background check system, however the great
news is in 2006 the field of parks, recreation, and conservation
has established the industry standard for background checks. There is a certain level of knowledge required to ensure that
the agency is not being misled by less than honest background check vendors. Learn the right questions to ask to
know if you are even close to meeting the expected standard
for the industry.
22
STEEPED IN A RICH
Sports Tradition
THEN
THEN
Sauteed In Butter
What Mobile has to offer on game day is rivaled only by what we have to offer
after the game. Start with facilities for every sport from the world’s largest public
tennis complex to the Senior Bowl at Ladd Peebles Stadium. Finish by catching
an end-of-the-day sunset on the bay while dining at one of our many waterfront
seafood restaurants. Visit our website for more information. GO ALL OUT. WE DO.
23
23
Jeff Duncan
SPEAKERS
Kurt Aichele
Kurt Aichele has been Chief Operating Officer of fusesport, since
2013. Aichele is accountable for leading, managing, and providing
oversight of fusesport’s global team ensuring operational
scalability and organizational growth. He previously served as the
CEO/ED for USA Fencing where he led the organization out of a
downward spiral, affecting a $1.3MM turnaround over 18 months
(on a $4MM budget) through the expansion of revenue streams,
driving operational efficiencies, and installing expense control
mechanisms. In addition to a number of entrepreneurial ventures and positions
within the Olympic Sport family, Aichele serves as the Chairman of the YMCA Board
in Colorado Springs as well as the Co-Chair of the Entrepreneurial sector Team for the
Colorado Springs Regional Business Alliance.
Gary Alexander
Gary K. Alexander is a Principal with the Huddle Up Group, LLC.
The former Chairman of the NASC is an experienced event director, having worked for the United States Olympic Committee, USA
Gymnastics and the Nashville Sports Council / Music City Bowl.
His most recent role was that of Executive Director for the 2014
NCAA Women’s Final Four.
Brian Ambuehl
Brian Ambuehl is a 16 year veteran of the travel industry and 11
years dedicated to the Sports Market with the Greensboro CVB. A
NASC member since 2004, Brian has served on the Symposium
Site Selection, Meetings and Member Mentoring Committees, in
addition to hosting the NASC Symposium in 2011.
Adam Andrasko
Adam Andrasko is the manager of Training Sites and Community
Partnerships for the USOC. His responsibilities include serving as
the Community Olympic Development Program lead, Olympic
Day manager and Multi-Sport Organization Council liaison. Adam
received his Master’s Degree from Old Dominion University.
He played football and received a Bachelor’s Degree from Lock
Haven University.
Jeff Duncan is the President of MeetingMax, the largest provider
of online housing reservation technology in Canada. He oversees
MeetingMax’s day-to-day operations and is responsible for the
company’s rapid growth. MeetingMax provides Convention &
Visitors Bureaus, event planners and organizations with a simple
means to manage event booking rooms.
Shelli Fine
Shelli Fine is the Director of Sports Development, overseeing all
of the Reno Sparks Convention and Visitor’s Authority efforts in
the sports industry. Fine joined the RSCVA in April of 2011, after
working with John Ascuaga’s Nugget as their Special Events Manager. She has over 20 years of experience in the sports and events
field, as well as marketing and public relations. She served as a senior management analyst with the City of Reno Redevelopment
Agency overseeing a major redevelopment project. Fine was also
previously with the RSCVA as the special events manager from 1993 to 2001 where she
played an instrumental role in producing the company’s sporting event including the
Reno Grand Prix SCCA Trans Am race, the Reno Tahoe Open PGA golf tournament, the
Western Athletic Conference Basketball Championship, and Holiday Festival on Ice NBC
television event.
Ian Fitzpatrick
Ian is an experienced event professional having built a resume
that contains a number of the highest profile mass participation community sports event in Australia, before taking on the
challenge of VP Global Operations at fusesport. Throughout Ian’s
career is a consistent pattern of impactful volunteer programs
that are regarded as some of the strongest legacies of the events
he has worked to deliver. Ian has experience in the not for profit,
collegiate, community and commercial sports sectors with hands
on experience in event delivery in Australia, New Zealand, United States and more.
John Furlong O.C. O.B.C.
Many said it was a vision too far, urging him to set the goals at a
more attainable level. John Furlong refused and through an
exhaustive ten year journey went on to deliver, what have now
been recognised by the IOC as, the most successful Winter Games
ever. John has been described as a Sports Hero, Nation Builder
and the Ultimate Crisis Manager. Known for his masterful storytelling and innovative leadership style, he continues to inspire,
regaling audiences with the many remarkable and fascinating
untold stories behind the leadership of the Games. Always a passionate ambassador
for Canada, Furlong was honored to be awarded The Officer of The Order of Canada
and Member of the Order of British Columbia, for his exceptional leadership of the
Vancouver 2010 Olympic and Paralympic Winter Games, which changed our nation,
galvanized Canadians from coast to coast and showcased Canada to the world. John
now fulfills volunteer roles as Chairman of The Own the Podium program and Executive Chair of the Vancouver Whitecaps FC.
Ernie Butler
Ernie Butler is the Director of Sports and Recreation for Paralyzed
Veterans of America (PVA). PVA partners annually with Veterans
Administration (VA) to co-host the National Veterans Wheelchair
Games, the largest Wheelchair Sporting Event in the world. Partnering with the VA, a Local Organizing Committee and host PVA
Chapter, we bring 600 wheelchair Athletes, their family members,
staff, judges and venue coordinators together to create this 7 day
event. Now in its 35th year, the event has grown to be one of the
most significant partnerships of Federal Government /Private Non Profit Organizations
in the country. He also a directs the Sports and Recreation programs for PVA and is
a motivational speaker on the importance of Adaptive Sports and Recreation in the
rehabilitation process helping to return catastrophically injured patients back to full
active lives.
John Casale
John Casale is a current employee of Triple Crown Sports and
has been with the company for 20 years building and producing
premium must attend sporting events. John presently manages
the east coast baseball division as well as a staff in developing
new baseball product and events.
Mike Chandler
Chandler’s event career began as a volunteer with USA Volleyball,
quickly leading to a full-time position with USA Volleyball National Office. For 13 years Chandler led all operations for the USA
National Team tours, International Tournaments, and the USAV
National Championship events. Presently he is the Founder and
CEO of Altitude Event Consulting.
24
John Gibbons, CSEE
John Gibbons is the Executive Director of the Rhode Island
Sports Commission. John’s past and current clients include the
NCAA, Ironman, Competitor Group, United States Figure Skating
Association, American Contract Bridge League, USA Gymnastics,
National Federation of High Schools Association, US Youth Soccer
and Athletic Championships. John has more than three decades
of experience in the travel and hospitality industry. He is member
of the board of directors of National Association of Sports Commissions and serves on their mentoring committee and is co-chair of the sports legacy
committee. He is a graduate of the University of New Haven with a Bachelor’s Degree
in Travel & Tourism Management and is a Certified Sports Event Executive.
David Gilbert
David E. Gilbert is President and CEO of the Greater Cleveland
Sports Commission. Since 2000, the Sports Commission has
had significant success by attracting and creating more than
100 events to the Greater Cleveland area including the NCAA
Women’s Final Four, National Senior Games, NBC Gravity Games,
U.S. Figure Skating Championships, U.S. Gymnastics Championships, International Children’s Games, McDonald’s All-American
High School Basketball Game and U.S. Olympic Trials Box-Offs.
These events have contributed to more than $300 million in local economic activity.
David has a BA in Marketing from Ohio State University and an MBA from Cleveland
State University.
Chris Goodman is widely considered one of the nation’s leading
experts in the field of volunteer background screening. SSCI
is America’s #1 Choice in Parks and Recreation Background
Screening, and Youth Sports Background Checks and has set
the background checks standard which has been adopted and
implemented by over 1,200 city and county parks and recreation
agencies, countless youth sports organizations, and many of the National Governing
Bodies of the United States Olympic Committee. Chris, a 2002 graduate of Georgia Tech
with a Bachelor Degree in Business, is a key member of the Executive staff at SSCI and
brings a unique and energetic perspective to the background screening profession.
You may recognize Chris from among the countless educational sessions at state parks
and recreation conferences throughout the
United States.
Mike Guswiler
Mike has served over 24 years in the hospitality industry working
for Hyatt Regency, Sheraton Hotels and other private and nonprofit organizations geared toward tourism. Mike is currently the
President of the West Michigan Sports Commission, which he has
led since their incorporation in 2007. Under Mike’s leadership,
the West Michigan Sports Commission has more than tripled
their annual budget and added two key operating arms in the
State Games of Michigan and a new $7.8 million baseball/softball
facility opening this year as the Art Van Sports Complex.
Dr. Julie Lanzillo
Dr. Julie Lanzillo is currently an Assistant Professor of Sport &
Entertainment Management at Neumann University in the
Philadelphia suburb of Aston, Pennsylvania. Professionally she
has been involved in sports marketing, event management and
communications for over 25 years. She founded InfoSport, Inc.
an international sports marketing agency focusing on the global
professional soccer industry, which is the event rights holder
to the InfoSport Pro Soccer Combine. She has also worked with
organizations closely tied to NASCAR, Major League Baseball and the National
Football League.
William LeMonnier
William LeMonnier, a 20 year veteran of the Big Ten, currently
serves as an ESPN “rules expert & analyst”. His experience consists
of 18 bowl assignments, including the 2011 National
Championship Game and serves as an officiating consultant
to USA Football; International Federation of American Football
(IFAF) officiating chairman; and Referee trainer for the Big Ten,
MAC & Missouri Valley Conferences. William is the co-author of
the NCAA football exam and more than 10 published articles on
the best practices of officiating. William is the recipient of numerous awards &
recognition including: NASO “Gold Whistle Award”, National Football Foundations’
“Outstanding Contributions to Amateur Football”, Liberty Bell Award, COA “Hall of
Fame”, Mexico & Brazil’s “Recognition of Contributions to Officials & Coaches”, &
All-American Football Foundations’“Butch Lambert Award”.
Eric Hansen AIA, ISHC
Eric Hansen joined Hotel & Leisure Advisors, a Cleveland-based
hospitality consulting firm, as its Director of Development
Services in 2007. He is a graduate of the University of Cincinnati
and is a licensed architect and a state certified general appraiser.
Eric provides market feasibility studies, appraisals, and impact
studies for hotels, resorts, sports facilities, waterparks, golf
courses, conference centers, and other hospitality and leisure
properties. Eric is an advocate for all things tourism and serves on the board of the
Ohio Travel Association as its Vice President. He has more than 20 years experience in
the hospitality industry and enjoys traveling for his children’s sports events.
Lars Haue-Pedersen
A trusted strategic counsellor to numerous international
sports executives and organizations, Lars, who holds a Master of
Sciences in Economics from Odense University, Denmark, is the
Managing Director of TSE Consulting. Since founding TSE, he
has distinguished himself as a master strategist and educator
in the sports management field. He has helped build strategic
management plans and international growth strategies for major
international sports organizations, developed management training courses for sports
organizations and event owners, and worked with national and regional governments
on leveraging sports as an economic development engine. A respected academic
expert on sports economics and management, Lars has lectured at numerous
international universities across Europe. He is also a regular speaker at many
international sports conferences, including SportAccord’s “City Forum,” the USOC’s
“Olympic SportsLink” and international events conference “City Events.”
SPEAKERS
Chris Goodman
Matt Libber
Matt Libber is the Vice President of Operations and Business
Development. He has been onboard with Elite Tournaments
since its inception, beginning in a part time capacity before
joining full time in 2010. Matt was a three sport athlete at
Archbishop Curley High School and played lacrosse at Western
Maryland College (now McDaniel College). Matt later coached
lacrosse at the high school level as well as several seasons of
summer league club lacrosse. He has 13 years of experience as a soccer referee and
was a referee assignor. Matt holds Bachelor’s Degrees in Political Science and History
with a minor in Philosophy from Western Maryland College. Matt has a Certificate of
Sports Administration from The George Washington University School of Business and
attained the Certified Sports Event Executive designation from the National
Association of Sports Commissions. Matt is currently working towards a Masters of
Sports Industry Management from Georgetown University.
Shawn Johnson
Gymnastics
Olympic Gold
Medalist
West Des Moines,
Iowa
Gen Howard
Gen Howard is a native of Louisville, KY and received a BA from
Western Kentucky University. Gen is the Senior Sports Manager
for the Louisville Convention & Visitors Bureau and has been
selling Louisville as a premier sports destination for five years.
Gen has helped grow sports tourism into one of the largest room
night generators for the city. Gen is a recent graduate of the
Ignite Leadership Louisville Program and is the Co-Chair of the
NASC Sports Legacy Committee. In her spare time, Gen enjoys running, biking,
gardening, and cheering on her two boys in sports.
Linda John
Linda John is the Executive Director of Visit Eau Claire and the
Eau Claire Area Sports Commission. She has held this position
since 1993. She is a Past Board Chair of the Wisconsin Association
of Convention and Visitors Bureaus, and served on the WI
Governor’s Council on Tourism from 2002-2013. During her
tenure on the Governor’s Tourism Council, she was the Chair
for the WI Sports Marketing Committee and a member of the
WI Leisure Marketing Committee. Prior to her tenure in Eau Claire, Linda worked for
Convention and Visitors Bureaus in Minnesota for three years, following five years of
employment with Walt Disney World Company in Orlando, FL.
Making Champions Every Day!
Dan Gable
Lolo Jones
Wrestling
Olympic Gold
Medalist
Waterloo, Iowa
Track and Field
World Champion
Des Moines, Iowa
Kurt Warner
Football
Super Bowl
Champion
Cedar Rapids, Iowa
25
Linda Shetina Logan, CSEE
Linda Shetina Logan has been executive director of the Greater
Columbus Sports Commission since its inception in June 2002.
For five years prior, she was the director of sports marketing for
the Greater Columbus Convention & Visitors Bureau (GCCVB) now
doing business as Experience Columbus. Before joining the
GCCVB, Logan was the director of sales and services at the
Greater Columbus Convention Center. The Fairport Harbor, Ohio
native has worked for the Kansas City Convention Center, the
Big Eight Conference, the Kemper Arena and sports teams in Kansas City, Milwaukee
and Cleveland. Linda has organized, staged and directed major events have
including: NCAA Men’s Final Four, Presidential Debates, and the United Nation’s
Summit on Trade. Linda is a graduate of Ohio University and on the advisory board
of the Sports Administration and Facility Management Program. She also is the past
national chair of the board of the National Association of Sports Commissions and
currently serves on the boards of the AAA Ohio Auto Club, Thurber House, Columbus
Recreation & Parks and the Fairport Harbor Tourism Council. She was awarded the
Columbus YWCA’s 2013 Women of Achievement.
Jeff Lukasak
Jeff Lukasak is President and Founder of PSE Event Housing. Jeff
brings more than 12 years of experience in housing management
for sports events. He actively leads PSE’s technology and
customer service functions, and is responsible for overall
business development. Jeff’s passion for sports and technology
led him to found PSE in 2002 as a proprietary software solution.
Under Jeff’s leadership it has grown today into a full service
event housing platform serving mid-size and large scale events.
Prior to founding PSE, Jeff played professional hockey and division I hockey at Western
Michigan University. He has been a member of the National Association of Sports
Commissions for six years.
Lars Lundov
Lars Lundov has been CEO of Sport Event Denmark, a
governmental based national sport event support organisation
with the main objective of attracting and hosting major
international sports events and congresses, from its beginnings.
With expertise and know-how, Sport Event Denmark offers
Danish hosts advisory and agency services as well as vital
financial support. During the last years more than 250
international sports events have been secured to Denmark including a wide range of
World Championships, European Championships, World Cups and major international
sports congresses, including the IOC Session & Olympic Congress 2009, the UCI World
Road Championship 2011, the CEV European Volleyball Championship 2013, the LEN
European Short Course Swimming Championships 2013, the IAAF World Half Marathon
Championships 2014, the BWF World Badminton Championships 2014, the IIHF World
Ice hockey Championship 2018 and the UEFA European Football Championship 2020.
With enthusiasm and commitment, Lars has lead the way for his team of employees
all through the years. Lars’s main focus is on international relations within the
international sports world / Olympic Movement and bidding for major international
sports events. Through his wide, global network and because of the remarkable Danish
results on the market for sports events, Lars is requested as a speaker at international
conferences/congresses.
Alicia McConnell
Alicia McConnell is currently the Director of Training Sites and
Community Partnerships for the United States Olympic
Committee. She oversees 17 Olympic and Paralympic Training
Sites as well as 11 Community Olympic Development Programs.
Alicia has an extensive background as an elite athlete and coach,
in sport program development and in program management.
After competing at University from 1981 through 1984 she
played professionally on the Women’s International Squash Tour from 1986 through
1991. She was the National Junior Squash Coach from 1994-1998 and in 1998 moved
to Colorado Springs to become the Manager of Athlete Development for the United
States Olympic Committee. Alicia earned her BA from the University of Pennsylvania
and serves as Board President of the Colorado Springs Convention and Visitors Bureau,
Treasurer of the National Council for Youth Sports and member of the El Pomar Youth
Sports Park and Pikes Peak Community Foundation Boards.
Mike Millay
Mike Millay had a 19-year executive career at ESPN Wide World
of Sports in areas of business development, marketing, sales and
event management positioning EWWS as the pre-eminent sports
complex in the world. Millay served as the executive director of
the Greater New Orleans Sports Foundation for six and a half
years and served as NASC chairman for two terms. Mike serves on
the boards of the Central Florida Sports Commission, the DeVos
Sports Business Management Program and the National Council
of Youth Sports. He has also served on the SportsTravel Magazine Editorial Advisory
Board since its launch.
26
Larry Needle
Larry Needle is executive director of the Philadelphia Sports
Congress (PSC), a division of the Philadelphia Convention &
Visitors Bureau (PCVB) which attracts major sporting events
and conventions to the Philadelphia area. Larry’s primary role is
to pursue bids for future sporting events and to facilitate their
implementation in Philadelphia. PSC is also co-producer of the
annual Army-Navy Game, a tradition held in Philadelphia for well
over a century. Under Larry’s leadership, PSC, working in
conjunction with the City, State, the region’s professional teams, universities and
venues, has attracted many sporting events to Philadelphia including: the U.S. Olympic
Trials for Gymnastics and Table Tennis, ESPN X Games, NBA All-Star Weekend, NCAA
Women’s Final Four, Major League Baseball All-Star Weekend, U.S. Figure Skating
Championships, World Dragon Boat Racing Championships, NCAA Men’s Lacrosse
Championships, NCAA Frozen Four and NCAA Men’s Basketball East Regional, among
others. In 2013, he had his first book published, Homecourt: The True Story of the Best
Basketball Team You’ve Never Heard of (Temple University & New City Community
Press), a children’s book about the South Philadelphia Hebrew Association (SPHAS)
basketball team from the early 20th century and Red Klotz.
Dale Neuburger
Dale Neuburger is Director of TSE Consulting, providing strategic
services to sports commissions, CVBs, and national sports
organizations. His sports career spans 40 years as Assistant
Athletic Director of Indiana University, COO of USA Track & Field,
President of Indiana Sports Corporation and, a variety of
international and domestic aquatic sports leadership positions.
Ryan Ortiz
Ryan Ortiz, who serves as USABA’s Assistant Executive Director for
Development, began working with the organization in April 2004
after working as part of the development team in the University
of New Mexico Athletic Department. Ortiz is responsible for
working with the Executive Director and the Board of Directors to
develop a comprehensive fundraising strategy which concentrates on expanding
philanthropic support for the organization. This includes identifying, analyzing,
cultivating and soliciting donors through personal outreach, direct mail, bequests,
special events, foundations and publications. He also works with performance staff in
order to plan and execute USABA’s many national and international events. Ortiz has
served in support staff capacities with the U.S. Olympic Committee for the 2008 and
2012 Paralympic Games.
Dev Pathik
Dev Pathik is a leading innovator in the community sports field.
For more than 20 years, Dev has influenced the fundamental
financial aspects of youth and amateur sports marketplace,
helping communities turn ideas into fully operational centers.
Under his leadership SFA|SFM have become global leaders in the
planning, finance, and management of sports tourism and
community sports special events venues. The companies have
served a portfolio totaling more than $4 billion in planned/
operational centers around the world. In 2013/2014 the firms opened 1.5 million
square feet of new indoor facilitiesand 600 acres of outdoor complexes. Today, SFA|SFM
are impacting our society byproducing financeable projects. Last year alone,
SFA|SFM client venues hosted more than 12 million visits.
Dave Patrone
Dave has been in the industry since 1986. His career began in
Cleveland at the Richfield Coliseum and then Gund Arena (now
Quicken Loans Arena), he is currently the Director of Sales and
Service for the Kentucky Exposition Center where he started as
an Event Manager in April of 2000. His knowledge base includes
venue sales/contracting & event operations across all market
segments. During his time in the industry he has worked the
1998 NBA All-Star game, the 2007 National Senior Games, many
USA Volleyball events, multi-court Eddie Ford and AAU Basketball, USA Fencing, The
National Wheelchair Basketball Association and many others. Additionally, Dave works
with Sports Trade Associations like the Archery Trade Association & National Rifle
Association. The Kentucky Exposition Center is owned by the Kentucky State Fair Board
which also owns and operates the Kentucky International Convention Center.
Monica Paul
Serving as the Executive Director for the Dallas Sports
Commission, Monica Paul plays an essential role in Dallas’
acquisition of sports competitions and events, including
solicitation of Olympic, professional, collegiate and amateur
sports, events and meetings. Paul liaised with the Super Bowl
XLV Host Committee in 2011, served as Executive Director of
the Dallas World Cup Bid Committee, served on the NBA All-Star
2010 Local Organizing Committee as well as the NCAA Men’s Final Four LOC in 2014
and the College Football Playoff LOC in 2014-15. Paul’s previous experience includes
USA Volleyball, the National Senior Games, USA Taekwondo and the Junior Volleyball
Association of Austin. She earned a Bachelor’s degree from UT Austin and a Master’s
degree in Sports Administration from the University of Northern Colorado.
Kevin Phelan is a board member of the Council for Responsible
Sport and President of Agon Partners, a strategic advisory
practice working with organizations to develop and implement
strategy and innovation in a sustainable context. Kevin has more
than 25 years of executive leadership in sectors including Energy,
Sustainability, Retail and Renewables. He was previously Chief
Sales and Marketing Officer for BP America and SVP Olympic
Mobility. Kevin has worked with major sporting organizations
including London 2012 Olympic and Paralympic Games, US Olympic Committee, British
Olympic Association, Warrior Games, Chicago Cubs, White Sox and Bears and New York
Giants. He advises multiple events through the Council.
Mike Price, CSEE
Mike Price is the Executive Director of the Greater Lansing Sports
Authority (GLSA) and was integral in its creation. The GLSA is
dedicated to raising the bar for superior sports development and
marketing in the Lansing region and has been recognized by
peers for their efforts; recipients of NASC Awards in Outstanding
Web Presence, Outstanding Communication/ Advertising and
in 2011 as Member of the Year. As one of the founding DMO’s
for Pure Michigan Sports, Mike was instrumental in the creation of the initiative and
currently has the pleasure of serving as the group’s coordinator. Mike is a Certified
Sports Event Executive (CSEE) and is currently a member of the Member Mentoring
Committee.
Mike Rindo
Mike Rindo is the Assistant Chancellor for Facilities and University
Relations at the University of Wisconsin-Eau Claire. He is
responsible for all aspects of facilities planning and management,
media relations, community and government relations, as well as
all communications functions that support the mission of
the university.
Don Schumacher, CSEE
Don Schumacher, Executive Director, NASC - Don has been
executive director of the NASC since 1994, and was executive
director of the Greater Cincinnati Sports & Events Commission
from 1989-1998. He also recently served four years on the board
of directors of the U.S. Travel Association, and teaches the Sports
Marketing elective in DMAI’s CDME Program. Don has spent more
than thirty years managing sports facilities, bidding on and
promoting sports events, conducting market and feasibility studies, and consulting
with convention and visitors bureaus. In the last twenty years he has conducted at
least 75 studies for sports travel industry clients. He was named one of “25 Influential
People You Should Know” by Sports Events magazine.
SPEAKERS
Kevin Phelan
Christy Strong Simmons
Christy Strong Simmons is the Director of Operations for USA
Fencing. She has over 15 years of experience in sport and management including RFP development, event planning, contract
negotiation and customer service.
John St. Pierre
John St. Pierre attended the University of Southern Maine where
he played College hockey and graduated with a degree in
Accounting. Post college, John relocated to Chicago and began
his business career as a General Manager with FirstService
Franchise Corporation. In the late 90’s, John was an executive with
a venture backed internet company and an E-Commerce Start up.
In 2003, John co-founded LEGACY Global Sports in Philadelphia,
Pennsylvania. LEGACY Global Sports owns and manages over 60
global events and provides all the vertical market services surrounding the
event logistics.
Mike Stevens
Dr. Patrick Rishe
Dr. Patrick Rishe is the Founder and CEO of Sportsimpacts, a
national sports consulting firm which has conducted more than
80 economic impact studies, including two Super Bowls, three
Final Fours, and a Ryder Cup. He created the economic impact
calculator employed by the National Association of Sports
Commissions, which serves more than 400 sports commissions
and tourism agencies across America. Starting June 1, Dr. Rishe
will be the Director of the Sports Business Program at Washington University in St.
Louis, a Top 20 university nationally. Since 2010, Dr. Rishe has been a contributing OpEd
columnist for Forbes. In related media works, his insights on topical sports business
issues have appeared on various national media outlets such as CNBC, Bloomberg TV,
CNN, Fox Business, New York Times, USA Today, Wall Street Journal, L.A. Times, ESPN
Radio, Fox Sports Radio, and NPR.
Tom Sadler
Tom Sadler joined the Arizona Sports and Tourism Authority as
President and CEO in June of 2008. AZSTA’s mission is to enhance
our economy and our community’s quality of life through the
development of professional and amateur sports facilities, the
attraction of entertainment, sporting, and business events, and
through tourism promotion.
Mike Stevens is a co-‐founder of Founders Brewing Company and
serves as the company’s CEO. Founders has made its distinctive
mark on the craft beer community by brewing complex, in-‐your-‐
face ales, with huge aromatics and tons of flavor. It is one of the
fastest-‐growing craft breweries in the nation, currently ranking
among the top 30th largest craft breweries in the United States
as of 2012. The brewery has received numerous awards from the World Beer Cup and
the Great American Beer Festival, and its beers are often rated among the best in the
world by RateBeer and BeerAdvocate users.
Dave Tostenrude
Dave has been with the Department of Veteran Affairs since 1990.
He began his career as a Recreation Therapist on the Spinal Cord
Injury Unit at VA Puget Sound Health Care System in Seattle, WA.
He specializes in developing sports and recreation opportunities
for Veterans with Spinal Cord Injury and other physical disabilities
as a tool to enhance the rehabilitation process and improve
their independence. Over the years, Dave has served in various
leadership positions in the VA. In 2012, he accepted the position
as Director, National Veterans Wheelchair Games. He is now leading the world’s largest
annual wheelchair sports program that the Department of Veteran Affairs co-presents
with the Paralyzed Veterans of America. Dave lives with his wife and family in Seattle,
WA. When he’s not at work, he loves to cook, golf, bike, and enjoy the Pacific Northwest.
The majority of his professional career was spent as a Division I Collegiate Athletics
Administrator (20 years at Arizona State University and 3 years at University of Hawaii).
He holds a Bachelor of Science degree from Aquinas College in Grand Rapids, Michigan
and a Masters in Public Administration from Arizona Sports University.
Randy Schubert
Randy Schubert has been the Executive Director of the National
Wheelchair Basketball Association for the past three years.
Randy received his degree from the University of Illinois,
Champaign-Urbana. Randy brings more than 30 years of senior
management experience in the nonprofit sports sector at the
local, state, national and international levels to the NWBA. He is
nationally recognized in the Special Olympics Movement as an
effective and outstanding organizational change facilitator and has a proven success
record of board building, volunteer management, strategic planning, financial analysis,
and fundraising planning and implementation. Randy has helped raise millions of
dollars through grants, individual giving, sponsorships, direct marketing and special
events. Prior to joining the NWBA, Randy spent five years as owner and lead consultant
at Schubert and Associates Consulting and seven years as Director of Organizational
Development, Special Olympics North America.
Shelley Villaloboso
Shelley Villalobosó has focused on helping sports events reduce
their environmental footprints and amplify their positive social
impacts for five years. Through projects and program
development with the University of Oregon Dept. of Athletics, the
City of Eugene and in her current role as Director of Certification
with the Council for Responsible Sport, she identifies barriers to
success, creates plans to address them, and collaborates to develop tools and resources that make doing the right things easier
to do. Shelley received her B.A. in Communications from the University of Oregon,
where she also completed a graduate certificate in ‘Leadership in Sustainability’.
Stacey Watson
Stacey Watson is Senior Director of Retail Development and
HDCX (Harley-Davidson Customer Experience) Services at
Harley-Davidson Motor Company. In this role, Stacey leads the
global development of strategy, processes, tools and actions to
deliver great customer experiences that are authentically and
unmistakably Harley-Davidson. Responsibilities include Customer
Relationship Management, eCommerce, Customer Contact
Centers, Retail Environment, Technical Service & Warranty, Dealer
Management Systems and Harley-Davidson University.
27
Sponsored by
Benefiting
With your help, we raised $14,000 for Oklahoma Cleats
for Kids in 2014.
Help us make another significant contribution this year
by making a donation to the 2015 Sports Legacy Fund.
This year’s proceeds benefit the Running Rebels
Community Organization.
Since 1980, the Running Rebels Community Organization
has been dedicated to developing Milwaukee’s youth
mentally, physically, and spiritually. By offering youth
programs that focus on education and recreational
activities, Running Rebels provides Milwaukee’s youth
with positive alternatives to gangs and substance abuse.
“We are proud to be working with the Running Rebels
on this important community project,” said Don
Schumacher, CSEE, executive director of the NASC.
“They play an important role in the development of
youth in the Milwaukee area and we are excited to be a
small part of their community outreach.”
The NASC Sports Legacy Committee organizes fundraisers, including its annual silent auction and raffle,
to support the NASC Sports Legacy Fun Endowment
and selected beneficiary in the host city of the NASC
Symposium.
The Running Rebels Community Organization will use
proceeds from the NASC Sports Legacy Fund donation
to expand its basketball fundamentals program. The
donation will enable more youth to be served and offset
operating expenses for the program including: gym
rental and referee fees, equipment, transportation,
training for older youth to become certified referees,
and healthy snacks.
28
Raffle and Silent Auction
Purchase Raffle Tickets
• 5 for $20
• Available at Registration, in the NASC Lounge,
or from an NASC Sports Legacy Committee member
(wearing a red ribbon on name badge)
Bid on Silent Auction Items
• During NASC Sports Marketplace Hours
Find a complete list of raffle and auction items at
Registration or browse items during NASC Sports
Marketplace hours on Tuesday and Wednesday.
How you can help
1) Purchase an “old-fashioned” at the Hyatt Regency or
Hilton Milwaukee lobby bar any time during the
week of the Symposium, or during Happy Hour in
the NASC Sports Marketplace
2) Bid on silent auction items
3) Purchase raffle tickets (5 for $20)
NASC Sports Legacy Fund
Community Service Project
Monday, April 27................. 6:30 a.m. - 10:30 a.m.
Cost: Free
The NASC Sports Legacy Committee will be launching
a new community service project at the 2015 NASC
Sports Event Symposium in Milwaukee, WI. In addition
to providing the 2015 beneficiary with a cash donation,
this hands-on community project is a way for sports
tourism professionals to give back to the host city of the
annual Symposium and leave a lasting impact in the
cities we visit.
Schedule
6:30 a.m.: Grab and go breakfast at Hilton Milwaukee
and Hyatt Regency
7:00 a.m.: Departure from both hotels
7:15 a.m. – 10:15 a.m.: Volunteer for needed tasks at
Washington Park
10:30 a.m.: Arrival back to hotels
Sporting events are measured in
points, goals, runs, wins and losses.
They’re also measured in memories.
In Wisconsin, our sports destinations
are dedicated to helping you create
experiences worthy of reminiscing for
years to come. Become an all-star that
everyone looks up to and get the ball
rolling at sportswisconsin.com.
BE THE SPORTS PLANNER
EVERYBODY LOOKS UP TO.
29
Sponsored by
EVENTS
Welcome Reception Sponsored by
First Time Attendee Reception Block Party. Bikes. Burgers. Beers.
Monday, April 27........................................5:00pm - 6:30pm
Empire Ballroom - Hilton Milwaukee
Kickstart your evening at the iconic Harley-Davidson® Museum,
sponsored by our host city VISIT Milwaukee.
Jump right into all the networking activities the Symposium
has to offer at the First Time Attendee Reception. During the
reception, you will have the opportunity to meet and greet the
NASC board of directors, staff, and mentoring committee
members. Enjoy a beverage and make a new friend (or
several!) before continuing an evening of networking. Former
first time attendees often say their closest industry friends are
those who they met the first time attending the Symposium.
The Museum is everything you’d expect from a place dedicated
to the legendary brand. It’s the best of American design and
culture – seasoned with freedom and rebellion, showcased in
a landmark building.
*This event is open to first time attendees only. You must indicate that you
are a first time attendee when you register. If you are a first time attendee
and not sure if you included this when you registered, let a Mentoring
Committee member know at the check-in desk at the reception.
Sponsored by
EXTRA INNINGS
Bourbon, Bluegrass, and Belles Monday, April 27.................................8:00 p.m. - 10:00 p.m.
Empire Ballroom - Hilton-Milwaukee
Saunter on over to the Hilton to join TEAM Kentucky for an
evening of bourbon-sippin’, courtesy of Hilton Worldwide
Sports Sales, and bluegrass music from Milwaukee’s own
Whiskey Belles.
30
Tuesday, April 28...................................7:00 p.m. - 9:00 p.m.
Harley-Davidson® Museum
Interior spaces nod to Harley-Davidson’s industrial heritage
and its design legacy, right down to the doodles in every room
by Motor Company Chief Stylist Willie G. Davidson. Greenly
lush outdoor spaces bounded by downtown Milwaukee and
the Menomonee Valley seamlessly extends the Museum
experience beyond its walls.
Fill your tank with with fare that will consist of all-American
classics inspired by the open road with a nod to our Milwaukee
hosts, so rev up your appetite!
Indoor and outdoor activities include:
• Special performance from local artist Bella Cain, a
high-energy Top 40 country/pop group that delivers a
non-stop and explosive performance to every show
• Museum tours
• Monster trike races
• Life-sized Jenga
• Bean bag toss
• Life-sized operation
• Spin 360 video booth
• Temporary Tattoos
• Jump Start – close-toed shoes required
• Beer tastings – sponsored by Lake Front Brewery
EXTRA INNINGS
Table Tennis, Tap Beers, and
Tastings (bourbon, of course)
Sponsored by
Tuesday, April 28..................................9:00 p.m. – Midnight
Evolution Gastro Pong
After Welcome Reception, take the transportation, sponsored
by Rocky Top Sports World and Myrtle Beach Sports Center,
to Evolution Gastro Pong. Located in downtown Milwaukee’s
trendy yet historic Third Ward, EVO sports 12 top-quality
table-tennis courts on cushioned Olympic-competition
flooring, plus a 13th stadium-like center court.
Play in the Team Kentucky ping pong tournament, throw darts,
and horse around on the dance floor to today’s Top 40! To sign
up for the ping pong tournament, be sure to stop by the
Team Kentucky booth during NASC Sports Marketplace hours
on Tuesday.
We’ll have plenty of Kentucky bourbon on-hand in addition to
a wide selection of beers on tap.
EVENTS
Sponsored by
Afternoon Break
Main Lobby
Need a pick-me-up? Stop by the afternoon break to get you
through the rest of the day. Coffee, tea, kringles, and whole
fruit will be served. Or you can make your own energy mix.
Sponsored by
Happy Hour in the
Sports Marketplace playtennessee.com
Wednesday, April 29 ........................... 5:30 p.m. – 6:30 p.m.
NASC Sports Marketplace
As you finish up your afternoon appointments, plan to stick
around for Happy Hour in the NASC Sports Marketplace,
sponsored by Play Tennessee. Now is your last chance to bid
on NASC Sports Legacy Fund silent auction items and
purchase your raffle tickets for a chance to win a variety of
prizes. A hosted bar featuring seasonal Leinekugel beers and
tasty hors d’oeuvres will help you kick-off your open evening
of exploring all that Milwaukee has to offer.
EXTRA INNINGS
Moonshine, Music,
and Mingling Sponsored by
Wednesday, April 29.......................... 9:00 p.m. to Midnight
Ugly’s
After your open evening, stop by Ugly’s, a unique three-story
restaurant and nightclub that offers something for everyone.
On the first floor discover America’s best moonshine
sponsored by the coolest little city, Greenville, SC!
Make your own music with in-house karaoke located on the
second floor if that’s more your speed.
Or, if you’re ready to unwind from a busy few days, relax
on the rooftop patio as you mingle with your clients and
industry friends.
31
NASC SPORTS MARKETPLACE
Event Owner Snack Cart
Sponsored by
Exhibit Hall A
The NASC Sports Marketplace is the longest-running reverse tradeshow in the sports tourism industry, designed for
destinations and event owners to cultivate meaningful relationships and produce measurable ROI for their organization.
Educational opportunities and other activities are not scheduled during Marketplace hours, so exhibitors have the
undivided attention of attendees. Event Owners and Vendors are exhibitors; destinations are attendees.
NASC SPORTS MARKETPLACE HOURS
All functions will be held at the Wisconsin Convention Center.
Monday, April 27th
8:30am - 7:00pm - Booth Set Up (Exhibitors Only)
Tuesday, April 28th
11:15am - 12:45pm - Individual Appointments
4:30pm - 6:00pm - Group Appointments
Wednesday, April 29th
10:15am - 11:45am - Individual Appointments
4:00pm - 5:30pm - Group Appointments
5:30 p.m. – 6:30 p.m. – Happy Hour in the NASC
Sports Marketplace
Thursday, April 30th
9:00am - 10:30am - Individual Appointments
10:30am - 2:00pm - Booth Tear Down (Exhibitors Only)
Sponsored by
MAASA Meet-Ups
Meet up with industry colleagues between
appointments during NASC Sports Marketplace
hours. Comfortable seating areas, sponsored
by MAASA, will be available in designated areas
around the Exhibit Hall. Attendees can enter
for a chance to win a FREE Weekend Getaway
to Ocean City, MD at each MAASA Meet-Up.
Aisle Signage
Sponsored by
Countdown Clock
Sponsored by
Happy Hour
Sponsored by
playtennessee.com
32
Organization Name Booth
#
#
3 Disciplines
556
360 Sports All American Bowl
152
A.G.A. Nation
157
Adrenaline Lacrosse
402
Aloha Tournaments, LLC
211
Amateur Athletic Union of the United States 509
Amateur Softball Association / USA Softball 302
American Bass Anglers Inc.
319
American Junior Golf Association
454
AmericInn Hotel & Suites
215
Asian Basketball Championships of
North America
106
Associated Premium Corporation
436
Association of Chief Executives for Sports
218
Athletx356
B.A.S.S.555
Best Western International, Inc.
251
Can-Am Police-Fire Games Federation
344
Collinson Media & Events
143
Competitor Group Inc
239
Corporate Games & Events UK LTD.
557
Crappie USA
400
Crown Awards
110
Cvent, Inc.
159
Department of Veterans Affairs; National
Veterans Wheelchair Games
303
Diamond 9 Events
200
Divas Half Marathon & 5K/ Continental
Event & Sports Mgnt.
452
Drishti Fest
530
Elite Tournaments
405
EVP Pro Beach Volleyball Tour
101
ExcitingEvents, Inc.
340
Experient Sports
138
Families On! Challenge
206
Fishers of Men National Tournament Trail
444
FLW, LLC
355
Foley Sports Tourism Complex
140
Fusesport, Inc.
538
Game Day USA
541
Georgia Sports
235
GET Sports Travel
459
Global JBS
520
Golden Gloves of America
500
Group Housing
314
GWN Dragon Boat
559
Harley Owners Group
519
HBC Event Travel Services
305
Hilton Worldwide - Sports Sales
412
Hoganlax.com149
InfoSport, Inc.
108
Innovations Consulting
506
International Senior Softball Association
456
International Softball Federation
150
J&J Exhibitors Service, Inc.
107
Johnson Consulting, Inc.
345
Junior Sports Association Inc.
453
K & K Insurance Group, Inc.
549
Killer ‘B’ Promotions
411
Laxpalooza Lacrosse Tournaments, LLC
348
LPGA Symetra Tour
141
Major League Triathlon
112
Meetingmax220
Motel 6 Nationwide
113
NASC Strategic Consulting Services
533
National Association of Intercollegiate
Athletics
522
National Association of Sports Commissions 426
National Beep Baseball Association
550
National Collegiate Roller Hockey
Association
526
National Congress of State Games
321
National Federation of State High School
Associations
300
National Junior College Athletic Association 551
National Junior Prospects Hockey League
553
National Pastime Athletics
254
National Select 7on7 Championships
455
National Senior Games Association
341
National Soccer Events/T3
410
National Travel Systems
241
National Wheelchair Basketball Association 131
NIRSA448
NUC Sports
310
NXT Sports, LLC
508
OneHockey147
Orienteering USA
237
Paralyzed Veterans of America
301
Plasticard Locktech International
133
Pro Watercross Tour
103
Professional Disc Golf Association
155
Pse Tournament & Event Housing
354
Red Frog Events
119
Red Roof Inn
552
REV3 Adventure
255
Senior Softball - USA
125
Short’s Travel Management
158
SiteSearch LLC
512
SnapSports207
Soccer By Design
201
Soccer United Marketing/Major League
Soccer
554
Spartan Race
253
Sports Destination Management
449
Sports Illinois
221
SportsEvents Media Group
318
Sportsimpacts (Economic Impact/Market
Research Services)
137
SportsTravel Magazine
334
SSCI148
STR, Inc.
501
Strider Sports
535
Sugar Bert Boxing Promotions Paul Murphy Title Belt Championship
518
Team IP
123
TEAM Kentucky
419
TEAM Maryland
435
Team Travel Source
102
TEAMINN LLC.
129
The Biggest Loser Run/Walk
338
The Color Run
542
The Sports Facilities Advisory/The Sports
Facilities Management
134
Tough Mudder LLC
154
Transplant Games of America
539
Traveling Teams
120
Trilogy Lacrosse
438
Triple Crown Sports
443
Trophy Suites
528
TSE Consulting -- North America
440
U.S. Quidditch Association
545
United States Adult Soccer Association
153
United States Australian Football League
104
United States Dog Agility Association, Inc./
World Cynosport Ltd.
516
United States Flag & Touch Football League 548
United States Olympians & Paralympians
Association
244
United States Olympic Committee
240
US Association of Blind Athletes
507
US Figure Skating
439
US Lacrosse
109
US Speedskating
514
USA Badminton
135
USA Baseball
413
USA BMX
213
USA Boxing, Inc.
219
USA Curling
136
USA Cycling
401
USA Fencing
249
USA Field Hockey
505
USA Football
504
USA Gymnastics
409
USA Racquetball
352
USA Ultimate
118
USA Volleyball
406
USA Water Polo
245
USA Weightlifting
100
USA Wrestling
503
USRowing312
VISIT Milwaukee
418
Waupaca Boatride Volleyball, LLC
458
West Michigan Sports Commission/
Michigan Sports
432
Women’s Flat Track Derby Association
408
WSL (World Sports League)
532
#
New in 2015 - Group Appointments
We are now offering the option for destinations to participate in group appointments in addition
to one-on-one appointments. Both NASC Sports Marketplace afternoon sessions (Tuesday, April 28,
4:30pm – 6pm and Wednesday, April 29, 4:00pm – 5:30pm) are reserved for group appointments.
Exhibitors (event owners and vendors) will meet with up to four (4) individuals per time slot.
33
SPONSOR EXHIBITORS
Associated Premium Corporation
Booth #436
Associated Premium Corporation is committed
to conducting its business affairs in a socially
responsible and ethical manner; we are committed
in providing our customers with products that meet
and exceed their expectations representative of
their events and in guidance with any sponsor
requirements, on spec, on time, on budget.
Georgia Sports SPORTS
Booth #235
Sports Illinois
Booth #221
Meetingmax
Booth #220
SportsEvents Media Group
Booth #318
Georgia Sports is “A State of Play.” We are a
volunteer marketing collaborative among several
sports-friendly communities, which offer a full menu
of management services to the event owner. Each
our destinations are uniquely qualified to host your
next sporting event. Like us on Facebook.com/
GeorgiaSports
Sports Illinois is a niche committee of the Illinois
Council of Convention & Visitor Bureaus and works
closely with the Illinois Office of Tourism, focusing
on promoting overnight sports events through direct
marketing, education programs and networking
activities, therefore creating a significant economic
impact and enhancing opportunities for all in sports.
FOLEY
Sports Tourism
C
O
M
A
L
P
A
B
L
A
M
E
X
A
Foley Sports Tourism Complex
Booth #140
Available in 2016, the newest state-the-art sports
tourism destination will be located in Foley, Alabama.
Park your car and walk from your hotel to your game.
Hungry? Meals are in walking distance. Shopping?
It’s right here, too. Did we mention we are located
seven miles from Alabama’s white sand beaches?
Find out more about our plan to push tournament
information straight to your phone at our
marketplace booth.
34
83620_KDTT_KSAnasc_7_5x5c.indd 1
Building better events globally through
awesome reservation technology and ridiculously
remarkable support.
Plasticard Locktech International
Booth #133
PLI will become the most recognized name in
specialty printing. Our name will be synonymous
with innovation, quality, dependability and service.
We will provide: To Our Customers, a company
that anticipates their needs and exceeds their
expectations. To our Employees, a company that
provides the opportunity for personal growth along
with professional success. To Our Shareholders,
a company that experiences continued,
profitable growth.
SportsEvents Media Group, producers of
SportsEvents magazine, www.sportseventsmagazine.
com and S.P.O.R.T.S. “ The Relationship Conference,
is the leading resource for sports event planners
to help them be more effective, informed and
successful with their events and competitions. Each
of SportsEvents media platforms offers facts, expert
advice, tools, how-to’s and more on topics that sports
event planners need to know to produce top-notch
sporting events and competitions.
3/17/15 3:57 PM
SportsTravel Magazine
Booth #334
TEAM Maryland
Booth #435
Traveling Teams
Booth #120
Team IP
Booth #123
The Sports Facilities Advisory/The Sports
Facilities Management
Booth #134
VISIT Milwaukee
Booth #418
Now in its 19th year, SportsTravel was the first
magazine to identify and serve the sports-related
travel and event industry. Our mission is to serve as
a vital communications link between destinations,
venues, hotels, suppliers and the key decision
makers responsible for managing and producing
sporting events and sports-related meetings.
Launched in the fall of 2010, TEAM Maryland is a
statewide initiative
designed
to collectively market
TEAM
MARYLAND
Maryland to the entire sports industry by creating a
synergistic approach to the way we market ALL of
Maryland as a sports destination. Currently sixteen
counties have joined the program through their CVB
or Tourism Office. TEAM MARYLAND
Honor God, Develop People, Strive for Excellence,
Make a Profit
SFA|SFM is a proud supporter of NASC. Since 2003,
SFA|SFM have dramatically improved the health and
economic vitality of communities around the world.
We do this by planning, funding, and managing sports
tourism and recreation facilities. In 2015 we will host
more than 16 Million visits! Learn more at www.
sportadvisory.com
TEAM Kentucky
Booth #419
TEAM Kentucky is a partnership of communities and
facilities representing the perfect combination of
tournament-class venues and world-class hospitality. Home of the Kentucky Derby, Louisville Slugger,
bourbon and the bluegrass, Kentucky offers a variety
of options to meet your needs, all within a day’s drive
of nearly 2/3 of the U.S. population.
Traveling Teams is committed to being the standard
bearer for service, value, and technology in the youth
sports travel industry. We fully partner with teams,
hotels, event holders, CVB’s, (Convention and Visitors
Bureau’s), and sports commissions to streamline and
improve the room booking process. We will exceed
customer expectations by treating each event like it
is our very own.
TEAM MARYLAND
Milwaukee is thrilled to welcome a record number of
attendees to the 2015 NASC Sports Event Symposium
this April. Check out our impressive line-up of sports
facilities and explore all the new attractions, exciting
restaurants, nightlife and neighborhoods. You’ll find
fun and value in easy, walkable Milwaukee!
West Michigan Sports Commission/
Michigan Sports
Booth #432
The West Michigan Sports Commission, Michigan
Sports and Grand Rapids community partners look
forward to hosting all of you in 2016 at the 24th
Annual NASC Sports Event Symposium. Enjoy your
time in Milwaukee and get ready to visit ‘Beer City
USA’ next year April 3-7, 2016!
Members Attending Symposium
TEAM MARYLAND
Denise Bosmans
Anne Arundel
Alexis Cummins
Balitmore City
Cindy Cantor
Cecil
Tim Morgan
Charles
Sarah Kurtanich
Howard
Karin Aaron
Montgomery
Donna Abbott
Ocean City
Carl Smith
Prince George’s
Elle Marks
Wicomico
Paige Hurley
Worcester
Terry Hasseltine
&
Ashley Harper Cottrell
Maryland Sports
35
VENDOR EXHIBITORS
AmericInn Hotel & Suites
Booth #215
Celebrate your win at AmericInn! Won or lose, after
a busy day with the team, there’s no better place
to stay and no better value than AmericInn. While
staying at AmericInn for your sporting event, enjoy
our many amenities: Free, hot home-style breakfast,
free Wi-Fi, and a swimming pool.
Best Western International, Inc.
Booth #251
Best Western International, Inc. has more than
4,000 hotels in over 100 countries and territories
worldwide. Each of our hotels are independently
owned -- which means there’s always someone there
who cares and rewards you for your loyalty.
Collinson Media & Events
Booth #143
Inspired by the enduring magic and importance of
sports, our ambition is to challenge the status quo
and establish sports tourism resources that are
recognizable for their creativity, value, and strategic
impact. We strive to build long-term relationships
based on results, respect, and mutual trust.
Crown Awards
Booth #110
As the nationwide leader in the awards & trophy
industry and more than 35 years of experience -Crown Awards offers the largest selection of sports
and corporate awards. Crown Awards’ Exclusive
Trophies, Medals, Crystals, Acrylics, Lapel Pins
and Custom Awards are a great way to brand and
advertise your event. Crown Awards is here to
provide you with the highest quality of awards at
the lowest prices available. We are the designer,
manufacturer, engraver and fulfillment center -which means you buy direct and save. Order online
at www.CrownAwards.com or to speak to an Awards
Specialist today at 800-227-1557.
Cvent, Inc.
Booth #159
As America’s Top Amateur Sports Travel Provider,
GET Travel Sports prides ourselves on offering
Individuals, Teams, & Tournaments/Event Directors a
full array of travel-related programs including:
Top Quality Travel Services
Tournament/Event Travel Marketing and Social
Media Resources
Tournament/Event Travel Sales Resources
On-Site Staff
Global JBS
Booth #520
Global JBS provides event planning, online
registration and housing services for Sporting Events
and Organizations throughout the country. JBS has
over 30-years experience and expertise to assist
event owners plan local events, city wide events
and handle all the necessary arrangements for
International teams traveling to the US.
Group Housing
Booth #214
GroupHousing helps with every aspect of lodging and
facility planning. We ensure your attendees pay the
lowest hotel rate possible, while you maximize the
benefits of large group bookings.
HBC Event Travel Services
Booth #305
For over 20 years HBC Event Services has specialized
in providing the latest in technology with outstanding
customer service and hospitality to provide the best
possible housing experience for teams, athletes,
participants, attendees, clients, host organization
and our hotel partners from start to finish!
Hilton Worldwide - Sports Sales
Booth #412
To be the FIRST choice hotel when teams travel.
Innovations Consulting
Booth #506
Cvent (NYSE: CVT) is a leader in cloud-based event
management solutions, mobile apps, web-based
software for meeting site selection, online event
registration, e-mail marketing, and web surveys,
and helps over 10,000 clients in 90 countries manage
hundreds of thousands of events, ticketing, surveys
and e-mail campaigns.
Innovations Consulting provides a unique vision
for the sports event industry including production
of several conferences including the US Sports
Congress and connecting our partners including
Rights Holders, Sports Commissions and Industry
ExcitingEvents, Inc.
Booth #340
J&J Exhibitors Service supports high-profile, major
sporting events across the country by offering
comprehensive services from start to finish including
effective floor plan design, quality production
equipment, labor and labor management, creative
sponsorship offerings, signage and displays, on-time
freight transportation and warehousing, and overall
event production management. A trusted resource
for associations, sports commissions, convention
and visitor bureaus and sports event owners for
over ninety years. Our promise is to deliver quality
equipment and services and exceptional event
management. A family-owned and woman-certified
business centrally located in Chicago since 1920.
We pledge to consistently provide unsurpassed,
quality equipment and services while working
diligently to control costs. To deliver this equipment
and these services professionally, with individual
pride, integrity and company spirit. To work together
as a team to ensure that our performance exceeds
expectations.
Exciting Events provides audio, video, lighting,
décor and special effects for corporate parties and
presentations, for non-profit galas, walks, runs and
rides, and for sporting events like DJs for games
or special effects during time-outs. Let us help
you create an amazing event that exceeds your
expectations, and “wows” your guests.
Experient Sports
Booth #138
Experient Sports perfects the sport event experience
that inspire event organizers to achieve extraordinary
results through the multiple services we offer; hotel
room block management, housing, registration and
event planning. Experient Sport’s core competency is
delivering complete event experiences for athletes,
sponsors and stakeholders.
Fusesport, Inc.
Booth #538
Deliver the world’s most powerful online software
solution and service that drives growth and reduces
administration for major sporting events, federations
and local organizations.
36
GET Sports Travel
Booth #459
J&J Exhibitors Service, Inc.
Booth #107
Johnson Consulting, Inc.
Booth #345
Johnson Consulting is nationally recognized for
its market feasibility research and expertise for
amateur/recreational sports facilities, sports tourism
strategies and mixed-use real estate development
consulting. We have extensive experience in
analyzing all aspects of facilities, including strategies
for financing, public-private partnerships, operational
projections, increasing visitation and understanding
economic development impacts.
K & K Insurance Group, Inc.
Booth #549
For 60 years, K&K Insurance has been recognized
as the leading provider of Sports, Leisure and
Entertainment insurance products. As one of the
largest Managing General Underwriters in the United
States, we perform a variety of traditional insurance
company functions on behalf of the insurance
companies we represent. Our knowledge of the
industries we serve is the core of K&K’s success.
Decades of experience provide us with an in-depth
perspective of the unique issues specific to the
markets we serve. Through active involvement in
industry associations, trade organizations, events,
conventions and meetings, our staff stays abreast of
current issues and trends.
Motel 6 Nationwide
Booth #113
Motel 6 is the ideal fit for the budget-minded sports
traveler. With more than 1,100 locations in the U.S.
and Canada, Motel 6 offers clean, comfortable rooms
at the lowest price of any national chain. Standard
amenities include free morning coffee, Wi-Fi*,
expanded cable, free local calls, kids stay free, and
pets are welcome. Most locations offer guest laundry
facilities and a swimming pool. *Fee may apply.
NASC Strategic Consulting Services
Booth #533
To assist members in their efforts to become or retain
their ability to compete in the industry.
National Association of Sports
Commissions
Booth #426
The NASC provides an outlet for communication
among sports commissions, CVB’s, event
rights holders and suppliers to the sports event
industry. This increases access to sports event
information, awareness of issues within the industry,
advancement of sporting events and value of
organizations in their own community and the sports
industry.
National Travel Systems
Booth #241
NTS is the official travel provider for clients such
as USA Gymnastics, USA Track and Field and BASS
Master Classic. NTS handles all aspects of the event
from RFPs to collection of rebates. Complimentary
to our clients, our sister company, UVID, produces
high quality, 4K video highlighting events host cities
/ hotels.
Pse Tournament & Event Housing
Booth #354
PSE provides housing services for Sports
Tournaments, Events, CVB’s & Sports Commissions.
Our clients consist of the AAU Junior Olympic
Games, Brine Lacrosse National Classic, USA
Swimming and the PGA to name a few. What are
Pse’s strengths? Current technology and modern
design: Pse provides attendees with “decisionuseful” content and a booking experience that is
intuitive and simple. Event organizers, CVB’s and
Sports Commissions are provided with login access
to real-time housing reports making it easy to keep
track of housing data. Plus, Pse pays all rebates in
2 weeks or less. Check out our video at http://vimeo.
com/63929740 to learn more.
Red Roof Inn
Booth #552
Red Roof is a leader in economy lodging with over
360 properties nationally, serving millions of guests
each year. Red Roof is rolling out Red Roof PLUS+®,
an enhanced offering at a value price, committed to
“Adding More WOW to Your Stay!™”
To enhance the experience of getting there, being
there, and coming home.
SiteSearch LLC
Booth #512
SiteSearch is a full service housing company
which provides complete housing services to the
sports industry. Our housing system offers real
time availability and allows for both individual and
group blocks to be booked quickly and efficiently.
Though we have a state of the art system we still
believe in becoming an integral member of the event
team, being hands on, personable and accessible,
communicating with all parties on a regular basis,
and building lasting relationships with our clients.
SnapSports
Booth #207
Enhancing our customer’s organizations by bringing
to market the safest, most advanced modular flooring
systems in the world. Suppliers. Ask us how we can
assist you in meeting your marketing objectives.
Sports Destination Management
Booth #449
Sports Destination Management is written
exclusively for sports event managers and
tournament directors with a focus on important
issues affecting event management and location
decisions. SDM provides in-depth coverage of
planning and execution through incisive and relevant
articles along with insightful, real-world case studies
showcasing successful sports event production.
Sportsimpacts (Economic Impact/Market
Research Services)
Booth #137
Our mission is to provide market research analytics,
economic impact studies, valuation services,
and strategic planning recommendations for
professional, collegiate, and youth sporting events,
teams, leagues, and organizations.
SSCI
Booth #148
SSCI defines the specific components for a
comprehensive national criminal background check
system consistently applicable in every state, for
every agency, across the park, recreation, and
conservation landscape.
STR, Inc.
Booth #501
STR provides a single source of global hotel data
covering daily and monthly performance data,
forecasts, annual profitability, hotel pipeline and
hotel census information. Their commitment to
confidentiality and accuracy has set the industry
standard for over twenty-five years. STR founded
the STR family of companies and is proudly
associated with STR Global, STR Analytics, and
HotelNewsNow.com. STR also founded the Hotel
Data Conference (www.Hoteldataconference.com),
which is held annually in Nashville, Tennessee.
Team Travel Source
Booth #102
Team Travel Source will create and provide
customized event planning and housing services
to enhance our partner’s events. Our company will
have a positive personal presence with our partners,
their customers and all segments of the industry. We
are a valuable tool for our partners and a cohesive
extension of their operations.
TEAMINN LLC.
Booth #129
Book Easy. Play Hard. Sleep Well.
Trophy Suites
Booth #528
Trophy Suites are one-of-a-kind temporary, mobile
structures that serve as sky boxes, press boxes
or hospitality suites serving the sporting events
industry. Leased nationwide, the Suites aid with
revenue generation and satisfy temporary venue
needs. Let us create a Suite experience at your event
or venue!
Short’s Travel Management
Booth #158
TSE Consulting -- North America
Booth #440
The TSE Consulting mission is to develop, cultivate,
and optimize city and sport organization involvement
in sport. For TSE, sports events help cities and states
achieve important social objectives, based upon
strategic vision linked to community priorities. TSE
is committed to organizational excellence through
rigorous strategic planning and governance review.
Proud to be your host for the 2018 NASC Symposium!
You’re passionate about your sport. We’re passionate about making your sporting
event a sensation! Team up with Minnesota Sports.
Learn more at MinnesotaSports.org
LAND OF 10,000 SPORTS
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EVENT OWNER EXHIBITORS
3 Disciplines
Booth #556
3 Disciplines is a 17 yr company producing, managing,
timing and consulting on close to 1000 events
nationwide. We are the management team for the
brand new Powerman North America, Powerman
International a 17 country 34 year old brand. We are
bringing first class duathlon to North America with a
true National Championship and the only way athletes
can qualify for the World Championship in Zofingen
Switzerland.
360 Sports All American Bowl
Booth #152
To provide athletes opportunity to play in a All Star and
Tournaments setting, while adding to the economy in
the location of the event.
A.G.A. Nation
Booth #157
A.G.A. Nation (www.aganation.com) specializes
in bringing mobile ramp set-ups direct to your
community, delivering ‘adrenaline’ style events across
the United States. From our popular Bikes, Boards
& Beach Series in the summer to our Downtown Rail
Jam winter festivals, AGA Nation provides the ultimate
action sports experience.
Adrenaline Lacrosse
Booth #402
Adrenaline Lacrosse is the nation’s largest lacrosse
event and apparel company. From summer day camps
all the way up to the premier lacrosse recruiting
events in the country, Adrenaline has focused on
growing the game in the West and developing top
athletes.
Aloha Tournaments, LLC
Booth #211
Aloha Tournaments is a company dedicated to serving
your tournament needs. We are committed to making
your tournament experience a tremendous athletic
experience.
Amateur Athletic Union of the
United States
Booth #509
Founded in 1888, the Amateur Athletic Union (AAU)
is one of the largest, non-profit, volunteer, sports
organizations in the United States. The Sports for
All, Forever philosophy is shared by over 600,000
participants and over 50,000 volunteers. The AAU
annually licenses more than 34 sports programs, 250
national championships, and over 30,000 age division
events. The AAU is dedicated exclusively to the
development of amateur sports www.aausports.org.
Amateur Softball Association / USA Softball
Booth #302
Develop, direct and promote the sport of softball to
ensure maximum participation, optimal performance
and educational excellence.
American Bass Anglers Inc.
Booth #319
American Bass Anglers is the only organization in
existence today that provides the weekend bass
angler low cost, close to home tournaments with huge
rewards at years end and national recognition.
American Junior Golf Association
Booth #454
The American Junior Golf Association is a 510(c)
(3) nonprofit organization dedicated to the overall
growth and development of young men and women
who aspire to earn college golf scholarships through
competitive junior golf.
Asian Basketball Championships of North
America
Booth #106
Bringing together basketball players of Asian descent
every 4th of July weekend to compete, socialize, and
network in an exciting new destination city each year.
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Association of Chief Executives for Sports
Booth #218
ACES is a 501(c)(6) trade association comprised
exclusively of CEO’s of United States national sport
governing bodies. There are currently 61 members
of ACES. All 46 US Olympic Committee National
Governing Bodies are members of ACES. The mission
of ACES is:To support and enhance the business
interests of non-profit member sport organizations,
share best practices, promote professional
development and formulate a collective voice on
common issues.
Athletx
Booth #356
Creating great experiences and unforgettable
memories.
B.A.S.S.
Booth #555
Bassmaster Tournaments will drive tangible economic
and media impact. The best anglers in the world
compete in our 35 tournaments, producing tens of
thousands of room nights annually. Our integrated
media platforms include the industry’s leading
magazines (Bassmaster and B.A.S.S. Times), website
(Bassmaster.com), television show (The Bassmasters
on ESPN2), and social media programs (624K
Facebook fans).
Can-Am Police-Fire Games Federation
Booth #344
To promote physical fitness and camaraderie among
and between law enforcement, fire service, EMS,
protective services personnel and agencies. We
accomplish our mission by selecting communities to
host the Can-Am Police-Fire Games which includes
36 mandatory sports and multiple optional events over
6 days.
Competitor Group Inc
Booth #239
Dedicated to becoming the leading global sports,
media and entertainment company committed to the
active lifestyle by:Informing, engaging and inspiring
individuals and communities to join and embrace
the active lifestyle where they are empowered,
challenged and rewarded.Our culture encourages
passion, performance and respect that demonstrates
a commitment to excellence.
Corporate Games & Events UK LTD.
Booth #557
The Corporate Games are the World’s largest multisport festivals for businesses which are open to all
for the benefit of all. There are no restrictions to entry
regardless of age, race, religion or more importantly
ability. The Corporate Games have promoted Sport,
Business & Tourism across the globe for 25 years.
Over 1 million corporate athletes have represented
20,000 unique organisations in many fantastic Cities,
spanning over 30 Countries and 5 Continents. SPORT
FOR LIFE is an ideal founded on the principle that
lifelong participation in sport is an uplifting and
vital element in humanitys search for health, well
being, physical competition, self respect and mutual
understanding. It exists to create opportunities
for people the world over to come together in the
universal delight of sport and forge enduring bonds of
friendship.
Crappie USA
Booth #400
America’s largest and oldest crappie tournament
circuit, along with our sister company, Cabela’s King
Kat Trail have tournaments designed for the weekend
angler to the tournament pro with events in over 30
marketing areas annually. Incorporating youth events
and donating over $300,000.00 in college scholarships.
Department of Veterans Affairs; National
Veterans Wheelchair Games
Booth #303
The National Veterans Wheelchair Games, copresented by the Department of Veterans Affairs
and the Paralyzed Veterans is a rehabilitation and
wheelchair sports program empowering Veterans with
SCI, MS, Amputations or other neurological injuries to
live more active and healthy lives through sports and
recreation.
Diamond 9 Events
Booth #200
To Exceed Expectations one athlete, one team, one
community, one EVENT at a time.
Divas Half Marathon & 5K/ Continental Event
& Sports Mgnt.
Booth #452
Company promotes physical as well as mental
well-being by producing events that challenge all
participants to be the best they can be regardless of
race, creed, or physical appearance. Continental also
produces managed events (owned by municipalities
or other companies) helping them achieve successful
events throughout the country.
Drishti Fest
Booth #530
This yoga lifestyle event includes one day of intensive
training by some of the top instructors in the USA
and three days of yoga practices in different styles.
Sessions include anatomy, nutrition, meditation etc.
The event incorporates music, art, vendors and a
sustainable agriculture dinner to create an exceptional
experience.
Elite Tournaments
Booth #405
Elite Tournaments endeavors to provide
professionalism to youth and adult sporting events
through organizational efficiency, specialized
management, and operational proficiency.
EVP Pro Beach Volleyball Tour
Booth #101
The EVP Tour’s primary aim is to support beach
volleyball events that result in sponsors, participants,
spectators and host communities feeling like “That
was worth the trip, I wish the EVP Tour can make that
happen here every weekend! We feel like a part of the
game”. Additional results include media exposure for
the tour that increases participation at all levels. The
EVP Tour is dedicated to providing its customer with
more value than they have been promised. On a local
level, the EVP Staff and its Network members’ aim is
to develop new job opportunities and sponsor assets
for the athletes in their region. The goal is to channel
the resources to support the top team so they can
compete and earn a living on the national EVP Tour
event.
Families On! Challenge
Booth #206
RFI’s Families On! Challenge is a catalyst for family
connection, creating high energy, innovative family
experiences to help families thrive.
Fishers of Men National Tournament Trail
444
Fishers of Men is one of the largest bass tournament
organizations in the country, running 300+ events
per year. Our mission statement; To introduce Jesus
to fishermen and their families, and to invite them
into a relationship with Him, through bass fishing
tournaments. Founded in 1998, NASC member since
2006.
FLW, LLC
Booth #355
The world’s largest fishing tournament and outdoor
sports organization.
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Game Day USA
Booth #541
Game Day USA specializes in athletic events in family
vacation destinations. Partnering with sports facilities,
park districts, youth programs, CVB groups and sports
commissions. Our mission is to recruit and manage
first class and professional events which have a
positive impact on our participants, their families and
local community economies.
Golden Gloves of America
Booth #500
It is the mission of the Golden Gloves of America,
Inc. to provide an activity and safe environment that
promotes and enhances the physical and emotional
well-being and social development of young athletes;
develops individual athletic skills, work ethic,
discipline, sportsmanship, self-respect and pride; and
provides entertainment to citizens of the community.
In seeking to fulfill its mission, the Golden Gloves of
America, Inc. has thirty franchises which sponsor
hundreds of programs competing in local and regional
tournaments throughout the United States and in a
National Tournament of Champions each year.
GWN Dragon Boat
Booth #559
GWN Dragon Boat is a leader in the develop of the
sport of dragon boating. On the fore-front of the
sport in North America, GWN produces some of the
largest events on the dragon boat calendar. GWN is
the owner of Walgreens Major League Dragon Boat,
a nine-stop series of events throughout Canada and
the United States including events in New Orleans,
Chicago, Richmond, Princeton, Orlando, St. Catharines
and Toronto.
Harley Owners Group
Booth #519
Harley-Davidson fulfills dreams of personal freedom
for people around the world. This has been our bold
and unique purpose since 1903. We give people the
means to express themselves; the means to liberate
themselves from whatever constrains them. The
Harley Owners Group supports this offering corporate
sponsored opportunities for H.O.G. members to ride
and have fun.
Hoganlax.com
Booth #149
Hoganlax.com runs lacrosse tournaments where
“Creating Family Memories” is our priority. We
currently run 5 summer tournaments, 2 fall and 2
spring tournaments. We do plan in the very near
future to run girls events and expand outside the
Mid-Atlantic area. We also hold Spring Break Training
in Florida.
InfoSport, Inc.
Booth #108
A global partner in athlete marketing and exposure to
the professional and collegiate soccer communities.
International Senior Softball Association
Booth #456
The International Senior Softball Association (ISSA)
is a not-for-profit corporation organized in 1994 by
experienced softball administrators to provide the
senior players a voice in the sport and the opportunity
to participate in and experience the highest quality
world-class tournaments. The ISSA is an Allied
Member of the Amateur Softball Association or
America, the National Governing Body for the sport
of softball. ISSA Executive Director, RB Thomas,
Jr. is also the Director of Senior Softball for the
International Softball Federation and has annually
conducted the ISF Senior World Cup since 2002. The
mission statement for the ISSA is posted on their
website at www.seniorsoftball.org (About Us).
International Softball Federation
Booth #150
The International Softball Federation is also known as
the World Baseball Softball Confederation - Softball
Division and is recognized by the International Olympic
Committee as the International Federation that
governs the sports of Baseball and Softball Worldwide.
The ISF conducts two World Championships annually
and hosts a Congress every two years.
Junior Sports Association Inc.
Booth #453
The Junior Sports Association, Inc., (JSA) is a
national organization with a purpose of organizing and
promoting youth basketball for the love of the game.
Our mission is to provide an opportunity for teams to
compete in event competitions that lead to a national
championship event in their respective (grade/age)
division.
Killer ‘B’ Promotions
Booth #411
Preparing teens for the game of life through the sport
of bowling.
Laxpalooza Lacrosse Tournaments, LLC
Booth #348
Laxpalooza Lacrosse Tournaments has a goal of
making our tournaments fun, safe and memorable
events that allow all players and families to enjoy the
sport of lacrosse and build everlasting memories for
years to come.
HAPPYTRAILS
The perfect season for every season.
puremichigansports.org
40
The Symetra Tour, the official Road to the LPGA, is
entering its 35th competitive season in 2015. With the
support of its umbrella sponsor, Symetra, the Tour’s
mission is to prepare the world’s best young women
professional golfers for a successful career on the
LPGA Tour. The top-10 money winners each season
earn memberships on the LPGA Tour for the following
season. With more than 500 alumnae moving on to the
LPGA, former Symetra Tour players have won a total
of 379 LPGA titles, including 43 major championships.
Symetra Tour events have contributed more than
$5 million to charitable organizations throughout
the nation since 1989. Follow the Symetra Tour
on the web at www.SymetraTour.com, Facebook.
com/RoadtotheLPGA, Twitter.com/Road2LPGA, and
YouTube.com/Road2LPGA.
Major League Triathlon
Booth #112
To create a community experience through
professional and amateur triathlon racing, community
activities, and social interaction.
National Association of Intercollegiate
Athletics
Booth #522
The National Association of Intercollegiate Athletics
(NAIA) is a governing body of small athletics programs
that are dedicated to character-driven intercollegiate
athletics. The student-athlete is the center of all NAIA
experiences. Each year more than 60,000 studentathletes have the opportunity to play college sports
and compete in national championships.
National Beep Baseball Association
Booth #550
The NBBA is a national volunteer organization which
developed, promotes and encourages an amateur
-adapted form of baseball program in the U.S.A. and
international communities. We strive to elevate the
ability of blind and visually impaired individuals to
perform recreational and competitive athletic skills
while encouraging and supporting the participation of
all sighted and non-sighted individuals towards that
goal, within the limitations of Section 501(c)(3) of the
Internal Revenue Code.
National Collegiate Roller Hockey
Association
Booth #526
As the national governing body of collegiate roller
hockey, the National Collegiate Roller Hockey
Association shall promote and advance the sport
of hockey while maintaining the spirit of the game
through athletic achievement and sportsmanship.
National Congress of State Games 321
The mission of the NCSG is to support State Games
member organizations in the promotion of health,
fitness and character building through Olympic-Style
competitions and physical activities.
National Federation of State High School
Associations
Booth #300
The NFHS is the governing body for high school sports
and activities throughout the country. Through its 51
member state associations, the NFHS reaches more
than 19,000 high schools and 11 million participants in
high school activity programs, including more than 7.7
million in high school sports.
National Junior College Athletic Association
Booth #551
It is the mission of the NJCAA to foster a national
program of athletic participation in an environment
that supports equitable opportunities consistent with
the educational objectives of member colleges.
National Junior Prospects Hockey League
Booth #553
Develop and promote ice hockey players- age 14-18.
National Pastime Athletics
Booth #254
National Pastime Athletics is a leader in tournament
and event competitions held throughout the United
States. The organization, founded by Mark Heiser,
continually strives to present creative and innovative
sporting events for all ages and levels in Baseball,
Lacrosse, Cheer & Dance, as well as LifeFitness
Events. Our Team consists of top administrators who
are experts in their respective sports.
National Select 7on7 Championships
Booth #455
The National Select 7on7 Championships believe in
the team concept and that football is a team sport.
7on7 tournaments should be conducted for high school
football programs comprised of team members from
the same school, coached by the high school coach.
They are not All-Star events or leagues.
National Senior Games Association
Booth #341
Nonprofit member of the United States Olympic
Committee that promotes health and wellness for
adults 50 and over through education, fitness and
sport. National Senior Games Association governs the
National Senior Games, the largest multi-sport event in
the world for seniors.
National Soccer Events/T3
Booth #410
At T3, our mission is to provide a professional
customizable housing service that allows our CVB
& Sports Commission partners, hotel partners,
event managers and event attendees to Do More.
We accomplish this task with our revolutionary
proprietary cutting edge technology that allows
us to streamline complicated processes for all our
partners. These services enable our partners to
achieve their goals while working together to create
additional opportunities in the communities we do
business. A core component of business at T3 is our
goal to ensure a high level of satisfaction among our
customers and partners. T3 has an ongoing companywide mission to increase customer satisfaction and
improve experiences with our technology, processes
and services. Long term we will continue to listen
and respond to our customers and partners and are
committed to improving their experiences with us.
Lastly, our core mission is developing and nurturing
our partnerships through integrity, respect and
compromise with the end goal of advancing our
mutual interest while not jeopardizing the health of the
communities we operate in.
National Wheelchair Basketball Association
Booth #131
Founded in 1948, the National Wheelchair Basketball
Association (NWBA) provides qualified individuals with
physical disabilities the opportunity to play, learn and
compete in the sport of wheelchair basketball. The
NWBA values unequivocal excellence in all aspects
of the organization; we strive for excellence with
integrity and respect; we recognize our rich tradition
as a solid foundation; we celebrate the development
of our members and our community; and we believe
in the pursuit of competitive excellence always. The
NWBA is the longest standing and largest Disabled
Sports Organization (DSO) in the world. Currently, the
NWBA serves over 2,300 individual players, and 210
teams. These players include men, women, youth, and
veterans who have a physical disability. Wheelchair
basketball is played at various skill and competition
levels.
NIRSA
Booth #448
NIRSA is a leader in higher education and the
advocate for the advancement of recreation, sport, and
wellness by providing educational and developmental
opportunities, generating and sharing knowledge, and
promoting networking and growth for our members.
NUC Sports
Booth #310
To promote and help provide exposure for football
players looking to play in college through events and
services designed to provide recruiting exposure and
awareness.
NXT Sports, LLC
Booth #508
The mission of NXTsports is to create the most
innovative sports education programs and execute
industry-leading events at exceptional venues. NXT
delivers a superior participant experience across its
entire portfolio of brands.
OneHockey
Booth #147
Provide the most entertaining, fun and competitive
youth hockey tournament for boys and girls of all
levels. Our events are GUARANTEE to be the best
run events in the industry of full money back. We
generate 2000 to 10,000 room nights per events and
well over 30,000 per year.
LPGA Symetra Tour
Booth #141
Orienteering USA
Booth #237
As the national governing body of the sport,
Orienteering USA represents tens of thousands of
orienteers from across the country. If you love the
outdoors and taking the road less traveled we would
love to have you join us. Visit www.orienteeringusa.
org to find an event near you.
Paralyzed Veterans of America
3Booth #01
Paralyzed Veterans of America, a congressionally
chartered veterans service organization founded in
1946, has developed a unique expertise on a wide
variety of issues involving the special needs of our
members – veterans of the armed forces who have
experienced spinal cord injury or dysfunction.
Pro Watercross Tour
Booth #103
UWPs mission is to promote the positive image of
Personal Watercrafts (PWC) by communicating and
educating all PWC enthusiasts on the fun, safe,
responsible use of PWCs.This includes, navigational
and local boating laws, which we encourage all riders
to obey the local, state and federal regulations. UWP
promotes organized and supervised PWC events in a
professional manner.
Professional Disc Golf Association
Booth #155
To develop disc golf into a globally recognized
competitive sport and recreational activity.
Red Frog Events
Booth #119
Creating the best work culture and top-notch
experiences through innovation and passion, while
laughing all the way.
REV3 Adventure
Booth #255
Rev3 Adventure’s extensive portfolio of outdoor
events offers life-enriching outdoor activities for
extreme athletes, weekend warriors, and casual
health enthusiasts of all ages. We host marathons,
10Ks, 5Ks, glow runs, adventure races (family races to
multiple-day expedition races), mountain bike races,
and trail runs-- something for everyone. Each event
is designed to unleash the adventurer within. Our
goal is for each of our events to be fun, empowering,
and something participants will want to do again.
Participation often requires training, acquiring proper
gear and/or equipment, and securing housing and
dining options. With extensive event experience and
the complementary equipment and logistics skills,
the Rev3 Adventure team partners with charities,
property owners, businesses, cities, states, you
name it, to bring high-quality and fun events that are
family friendly, endurance based, goal achieving, and
adventure enabling.
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Senior Softball - USA
Booth #125
Promotion of approximately 70 Senior Softball national
tournaments, culminating in Eastern and Western
USA Championships and annual World Masters
Championships for competitive slow-pitch softball.
Serving men and women slow-pitch softball players
aged 40-49 (Masters Program) and Seniors (over age
50). Senior Men’s divisions in five year increments:
50, 55, 60, 65, 70, 75, 80 and 85+ and Senior Women’s
divisions: 50, 55, 60, 65 and 70+. Membership of
more than 43,000 players on approximately 2,500
teams nationally and internationally (Canada, Japan,
Germany, Guam).
Soccer By Design
Booth #201
SBD Event Management is based on the culmination
of its staff’s playing, coaching, administering and
managing experience at every level of competition.
Our professional staff is equipped with a wealth
of experience running and organizing successful
events spanning over 30 years. The SBD Event
Management staff represents hands-on customer
service professionals who are ready, willing and
able to help you create a successful event for your
organization. SBD Event Management prides itself
on professional organization and communication with
the teams, players, coaches and spectators involved
in the events building relationships and producing an
event that is competitive, successful and enjoyable for
all participants.
Soccer United Marketing/
Major League Soccer
Booth #554
Soccer United Marketing (SUM) is the preeminent
soccer company in North America. SUM’s Slogan: One
Sport. One Company or Un Solo Deporte. Una Sola
Compania.
Spartan Race
Booth #253
The Biggest Loser Run/Walk
Booth #338
The Biggest Loser Run/Walk is a non-intimidating race
series designed to challenge America to get fit. You’ve
been inspired by the hit reality show “The Biggest
Loser,” now it’s time to get off the couch and hit the
pavement to achieve your fitness goals. This race
series will include a challenge for everyone from 5K’s
to Half Marathons, and even 1 mile Kids fun runs to get
the whole family moving!
The Color Run
Booth #542
Our mission is to bring fun and fitness to the world!
Tough Mudder LLC
Booth #154
Tough Mudder Inc. hosts over 60 events annually
across three distinct brands: Tough Mudder, a 10-12
mile military style obstacle course designed to test
strength, stamina, mental grit and camaraderie;
Mudderella, a 5-7 mile obstacle course designed for
women; and Urban Mudder, a 5-mile obstacle course
adventure in the city.
Transplant Games of America
Booth #539
The mission of the Donate Life Transplant Games is
to focus awareness on the importance of organ, eye
and tissue donation and to raise public awareness
to the need for more people to join the donor registry
and help reduce the number of patients waiting for a
transplant.
Trilogy Lacrosse
Booth #438
Trilogy Lacrosse is a national company based out
of Brooklyn, NY with over ten years experience as
best in class in event management and educational
programming. Trilogy Lacrosse operates over thirty
events annually, including tournaments, camps, and
showcases.
Spartan Race™, the global leader in Obstacle Racing
since 2005, was designed by seven insane ultra
athletes. If you have tried trail races, mud runs, tough
mudder runs, or a warrior dash, it’s time to step up
to a brutal Spartan Race obstacle course. You can
tackle a Spartan Sprint, a Super Spartan, maybe even
attempt a brutal Spartan Beast, but only a few of you
will have the heart to graduate up to our Death Race;
the world championship of obstacle racing, and an
endurance race like NO other. Are you unbreakable?
Why Spartan? Because the Spartans were tough as
nails. Why race our obstacle course races? Because
we all thrive under pressure, survival of the fittest. Our
goal is simple... to get you off your couch, throw you
in the mud & trails, and feed you one tough endurance
event day that will be the adrenalin rush of your life.
An obstacle course race is designed to test your
resilience, strength, stamina, quick decision making
skills, and ability to laugh in the face of adversity. We
want to own obstacle racing and our unique obstacle
course trail races will demand every ounce of your
strength, ingenuity, and animal instinct.
Triple Crown Sports
Booth #443
Sports Illinois
Booth #221
United States Adult Soccer Association
Booth #153
Strider Sports
Booth #535
At Strider we love riding bikes and we love inspiring
kids to ride. Our mission is to build lightweight,
efficient, all-terrain bikes that develop two-wheeled
balance, coordination and confidence in children.
Sugar Bert Boxing Promotions Paul Murphy Title Belt Championship
Booth #518
Sugar Bert Boxing Academy and PMBC strive to
develop, discipline, character and excellence. Dealing
with grass roots of amateur boxing.
Triple Crown Sports produces over 300 youth and
college events nationwide in baseball, basketball,
fastpitch, slow-pitch softball, and volleyball. Since
its inception in 1982, Triple Crown has transformed
the youth sports market with the creation of premium
destination championships. These championships are
designed for teams to combine a quality tournament
experience with a family vacation.
U.S. Quidditch Association
Booth #545
US Quidditch is a 501(c)3 nonprofit that governs the
sport of quidditch in the United States and inspires
young people to lead physically active and socially
engaged lives. Inspired by the Harry Potter novels
and founded in 2010, we provide a range of services,
from hosting nine major tournaments and supervising
regular season competition, to training and certifying
referees, snitches, and tournament directors and
running the bi-annual QuidCon leadership conference.
Guided by shared values of transparency,
inclusiveness, integrity, diversity and tradition and as
a member of the US Soccer family, USASA’s mission
is to:
Administer, develop and promote participation in adult
soccer within the United States through a safe and
positive playing experience at all levels.
Identify, model and facilitate adoption of governance
and administrative best practices for member
organizations.
Promote the Vision and all activities of the USASA and
its member organizations to make “Soccer- your game
for life.”
Assist member organizations and local communities
in developing, improving and securing quality soccer
fields and facilities.
Provide competitions and programs that encourage
participation and growth of member organizations.
Promote quality and consistency in education,
training and certification of referees, coaches and
administrators.
Develop, strengthen and promote a unified Soccer
community.
United States Australian Football League
Booth #104
The USAFL is a grassroots, amateur sports
organization dedicated to the development of and
participation in Australian football. The organization is
focused on the promotion and awareness of Australian
football and Aussie culture and has created a sense
of community among USAFL clubs and club members.
The league also works to foster womens and junior
programs across the United States. The USAFL
promotes participation by emphasizing awareness
and a sense of community within its members and by
setting standards by which member clubs agree to
abide.
United States Dog Agility Association, Inc./
World Cynosport Ltd.
Booth #516
To foster the growth of dog agility sport as a spectator
sport through competitive and educational programs
designed to engage people in activities with dogs.
United States Flag & Touch Football League
Booth #548
United States Flag & Touch Football League’s mission
is to establish uniform rules and regulations to
ensure safe and consistent participation among flag
football participants. Our organization encourages
sportsmanship and fair play at all levels, while
educating those interested in the proper skills
necessary for competitive, safe, and rewarding play.
United States Olympians & Paralympians
Association
Booth #244
The USOPA is a national organization, with constituent
chapters that are organized around the country.
It is an organization of the United States Olympic
Committee (USOC) that welcomes members of the
official U.S. Olympic and Paralympic delegations. The
USOPA will foster Olympism in communities around
the United States, motivate and encourage youth,
develop camaraderie and honor all those who have
shared the unique experience of representing their
nation at the Olympic or Paralympic Games.
United States Olympic Committee
Booth #240
USOC Mission Statement: To support U.S. Olympic
and Paralympic athletes in achieving sustained
competitive excellence and preserve the Olympic
ideals, and thereby inspire all Americans.
US Association of Blind Athletes
Booth #507
USABA is a Colorado-based 501(c) (3) organization
that provides life-enriching sports opportunities for
every individual with a visual impairment. A member
of the U.S. Olympic Committee, USABA provides
athletic opportunities in various sports including, but
not limited to track and field, nordic and alpine skiing,
biathlon, judo, wrestling, swimming, tandem cycling,
powerlifting and goalball (a team sport for the blind
and visually impaired).
US Figure Skating
Booth #439
As the national governing body, the mission of the
United States Figure Skating Association is to provide
programs to encourage participation and achievement
in the sport of figure skating on ice as recognized by
the United States Olympic Committee (USOC), and to
serve as the United States member of the International
Skating Union (ISU).
US Lacrosse
Booth #109
Through responsive and effective leadership, US
Lacrosse strives to provide programs and services
to inspire participation while protecting the integrity
of the game. We envision a future which offers
people everywhere the opportunity to discover, learn,
participate in, enjoy, and ultimately embrace the
shared passion of the lacrosse experience.
43
US Speedskating
Booth #514
Mission: We are US Speedskating, a family inspired by
our Olympic legacy, committed to growing our sport,
developing character through our shared values,
and achieving international competitive success on
ice. Vision: From pond to podium, we envision a sport
where all ages can experience the thrill of speed and
the camaraderie of the skating community.
USA Badminton
Booth #135
USA Badminton (USAB), the recognized national
governing body for the sport of badminton in the
United States, is headquartered at the United States
Olympic Complex in Colorado Springs, Colorado.
USA Badminton oversees sanctioned tournaments
nationwide, develops grassroots initiatives to foster
increased participation in the sport, certifies and
educates coaches and prepares the best players
in the nation to excel in international competition,
including the Olympic Games. USAB sends teams
to major international tournaments, including the
Olympic Games, Pan American Games, World
Championships, Sudriman Cup, Thomas and Uber
Cup and World Junior Championships, to name a
few. USAB also hosts major national events such
as the US Adult National Championships, US Junior
National Championships, and the US Senior National
Championships. The organization also maintains
the national player rankings, publishes educational
materials on the sport and holds regular training
camps and coaching clinics. USA Badminton boasts
over 4,000 members nationwide and estimates many
more thousands of recreational badminton players
in the United States. A 2008 study by the Sporting
Goods Manufacturers Association reported that
approximately 1,362,000 people play badminton
frequently in the US. Badminton is truly a growing
sport in the US as well as on the international level.
USA Baseball
Booth #413
As the commissioner’s office for amateur baseball,
USA Baseball is a resource center for its various
membership groups, fans, and players. USA Baseball
is also responsible for promoting and developing
the game of baseball on the grassroots level, both
nationally and internationally.
USA BMX
Booth #213
The mission of USA BMX is to develop and foster
all aspects of the sport of bicycle motocross (BMX)
racing.
USA Boxing, Inc.
Booth #219
USA Boxing, as the national governing body for
Olympic-style boxing, oversees all Olympic-style
boxing activity in the United States. As the United
States’ member organization of the International
Amateur Boxing Association (AIBA) and a member
of the United States Olympic Committee (USOC), USA
Boxing participates in the selection process for the
Olympic Boxing teams. USA Boxing has approximately
40,000 members and sanctions approximately 1,800
Olympic-style boxing events annually.
USA Curling
Booth #136
As the national governing body for the sport of curling,
the USCA strives to grow the sport and to win medals
in world championships and Olympic Games.
USA Cycling
Booth #401
The mission of USA Cycling is to achieve sustained
success in international cycling competition and grow
competitive cycling in America.
USA Fencing
Booth #249
The mission of USA Fencing is to serve and foster the
growth, participation and development of domestic
fencing at all levels and to achieve sustained
international success.
44
USA Field Hockey
Booth #505
USA Field Hockey is the national governing body
for sport of field hockey in the United States and is
based out of Colorado Springs, Colorado. MISSION
STATEMENT * The mission of the United States Field
Hockey Association is to: * Promote and grow the
sport in the United States. * Enable United States
athletes to achieve sustained competitive excellence
in Olympic, Pan American Games, World Cup and other
International competitions. * Provide programs and
services for our members, supporters, affiliates and
the interested public. * Be committed to excellence
and the improvement of opportunities for both men
and women in our sport, emphasizing participation
and development opportunities for players, coaches,
umpires and administrators. * Be committed
to selecting and preparing teams to participate
successfully in the Olympic Games, Pan American
Games and identified international competitions. *
Strive to represent the United States and the sport of
field hockey in an exemplary manner throughout the
world, both in terms of competitive performance and
in the overall quality of our programs and services to
our members.
USA Football
Booth #504
USA Football, the sport’s national governing body,
leads the sport’s development, creating positive
experiences for youth, high school and other amateur
athletes. USA Football trains more high school
and youth football coaches combined than any
organization in the U.S., delivering fitness and social
benefits through a safer and better game.
USA Gymnastics
Booth #409
USA Gymnastics is the sole national governing body
for the sport of gymnastics in the United States. This
designation comes from the U.S. Olympic Committee,
and the International Gymnastics Federation
(FIG). USA Gymnastics sets the rules and policies
that govern gymnastics in the United States. USA
Gymnastics has many responsibilities, including
selecting and training the U.S. Gymnastics Teams for
Olympic Games and World Championships; promoting
and developing gymnastics on a grassroots and
national level; and serving as a resource center for
member clubs, fans and gymnasts throughout the
United States. The organization has programs in
men’s and women’s artistic gymnastics, rhythmic
gymnastics, trampoline and tumbling and acrobatic
gymnastics.
USA Racquetball
Booth #352
USA Racquetball is the National Governing Body
for the sport of racquetball, recognized by the USA
Olympic Committee, and is committed to excellence
and service to our members. We provide the
infrastructure and organization for racquetball.
We also provide competitive opportunities for
members and enthusiasts through our coordination
of racquetball organizations, development and
administration of rules and programs, sanctioning of
events and development of international competition.
USA Ultimate
Booth #118
To advance the sport of Ultimate in the United States
by promoting character, community, and competition.
USA Volleyball
Booth #406
USA Volleyball (USAV) is the National Governing
Body (NGB) for the sport of volleyball in the United
States and is recognized as such by the Federation
International de Volleyball (FIVB) and the United States
Olympic Committee (USOC).
USA Water Polo
Booth #245
USA Water Polo is the sanctioning authority for more
than 42,000 members, clubs, tournaments, coaches,
referees, and 20 different championship events. We
oversee the grassroots development all the way to the
Olympic program. USA Water Polo has a rich tradition
of success, most recently, Olympic Gold for our
women’s program at the 2012 London Games.
USA Weightlifting
Booth #100
To enable US athletes to achieve sustained
competitive excellence in olympic competition and
to promote and grow the sport of weightlifting in the
United States.
USA Wrestling
Booth #503
USA Wrestling, guided by the Olympic Spirit, provides
quality opportunities for its members to achieve their
full human and athletic potential.
USRowing
Booth #312
The mission of USRowing is to provide ongoing
opportunities to achieve excellence in rowing in the
United States.
Waupaca Boatride Volleyball, LLC
Booth #458
Our mission at Waupaca Boatride Volleyball is to
run the most efficient volleyball tournaments around
the country including the World’s Largest Outdoor
tournaments. We will continue with our grass roots
values to allow all level players the opportunity to play
in any tournament. WBR will also continue to use and
promote youth organizations and other non profits in
all of its events. WBR’s goal is to promote the sport of
volleyball on all levels of play and all surfaces of play,
indoors and out.
Women’s Flat Track Derby Association
Booth #408
The WFTDA is the international governing body for
women’s roller derby and has been operating for ten
years. Six three-day playoff tournaments are held
each fall (mid-August to early October) for our 308
international member leagues which culminates in
a three-day championship event (early November).
Learn more at wftda.com.
WSL (World Sports League)
Booth #532
WSL, also known as World Sports League is one
of the fastest growing sports organizations in the
United States. Since it was founded 13 years ago,
it has spread across America into 27 states. The
organization sanctions adult softball for both men
and women in tournaments & leagues, & also youth
boys baseball, and youth girls fast pitch tournaments.
Just in WSL World Championships , we have over 350
Teams & over 12,000 people that come to the World
Championships.
West Michigan: the right venues,
the right entertainment, the right details, exactly
THE RIGHT FIT
westmisports.com/rightfit
MILWAUKEE.
A CITY THAT CARES
ABOUT SPORTS
as much as you do.
10 INDOOR FACILITIES | 5 MULTI-SPORT OUTDOOR FACILITIES | 16,000 HOTEL ROOMS
We’ve got a lakefront and trails, arenas, fields and parks close to downtown. And we’ve
got a downtown with award-winning restaurants, hotels, nightlife, a casino and museums.
So whether it’s for this year’s NASC or for another sports event, when you play here, you win.

NASC Sports Event Symposium - National Association of Sports

Transcription

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