advertising packet online

HAVE YOU REACHED EVERY
POSSIBLE MARKET IN
NORTHWEST INDIANA?
The market served by the Northwest Indiana Catholic
reaches an area in which more than 25 percent of the
people are Catholic — including 30 percent in Lake
County.
With more than 38,000 readers, the NWI Catholic is
delivered every week by the U.S. Postal Service, and
has come to be the publication to which Catholics
turn when they want information about their Church.
Northwest Indiana Catholic readers are dedicated.
They read the paper week after week, and they trust
those whose products and services are advertised
on its pages. Companies advertise in the Northwest
Indiana Catholic because the rate is great, and the
response is excellent.
MEDIA INFORMATION
for the area’s largest weekly newspaper.
Northwest Indiana Catholic, 9292 Broadway, Merrillville, IN 46410
Phone: (219)769-9292
Fax: (219) 738-9034
NORTHWEST INDIANA
CIRCULATION AREA
A sampling of our paid subscribers within each community is listed
below, while the map shows the reach of the four county area of the
Diocese of Gary.
It’s easy to reach your market for less in the pages of the award-winning
NWI Catholic with direct marketing
at affordable rates. Our paper is
Northwest Indiana Catholic
mailed to your target customers by the
U.S. Postal Service every Thursday, 44
Circulation Area
Whiting
times a year.
41
East Chicago
A prestigious high-quality publication
in which your sales message stands
out unfettered by “clutter,” the
Northwest Indiana Catholic has the
solution for every advertising budget.
12
6
Highland
Griffith
St. John
Hobart
Long Beach
Portage
Gary/East Chicago
......................... 679
Lake Station
Munster
6
Hobart
South Haven
Valparaiso .....................................
1,304
PORTER
Dyer
Schererville
80
COUNTY
Merrillville
Otis
Fish Lake
80
6
Hobart
LaPORTE
COUNTY
South Haven
PORTER 2
COUNTY Valparaiso
Merrillville
LAKE
35
Hamlet
6
6
30
20
Koontz Lake
49
LaPorte
Kingsford Heights
Hebron
Winfield Twp.
65
Crown Point
30
Koontz Lake
Kouts
49
421
41
Hamlet
2
Cedar Lake
LaPorte
Hebron
35
LaCrosse
Kouts
421
Lowell
Otis
35
Wanatah
LaCrosse
Lowell
STARKE
COUNTY
Fish Lake
LaPORTE
COUNTY
Knox
STARKE
COUNTY
35
Shelby
San Pierre
North Judson
6
6
65
Kingsford Heights
Shelby
Wanatah
30
Koontz Lake
Crown Point
Chesterton
St. John
Cedar Lake
COUNTY
30
20
Lake Station
Highland
Griffith
Schererville
2
80
2
Valparaiso
LaPorte ............................................
825
Winfield Twp.
LAKE
COUNTY
Prairie
Munster
Wanatah
Rolling Prairie
Michigan City
Portage
Dyer
30
St. John
Crown Point
Gary
80
41 Rolling
Michigan City
80
Highland
Griffith
6
Kingsford Heights
Long Beach
20
12
Hammond
Beverly Shores
80
Valparaiso
94
12
94
Hammond
65
35
6
Beverly Shores
East Chicago
20
Gary
LaPORTE
COUNTY
South Haven
Northwest Indiana Catholic
Circulation
Area
Winfield
Twp.
LAKE
COUNTY
Munster/Highland ......................... 1,850
Chesterton
Fish Lake
PORTER
COUNTY
Merrillville
41
Northwest Indiana Catholic
CirculationPoint
Area........... 1,842
Merrillville/Crown
12
LaPorte
Otis
30
Hammond/Whiting ................... 1,469
12
Chesterton
Lake Station
Whiting
East Chicago
20
80
80
Schererville
41
Beverly Shores
Portage
Hammond
Dyer
Whiting
80
2
20
Gary
Dyer/Schererville/Saint John .... 1,182
Rolling Prairie
Michigan City
94
12
Munster
Long Beach
49
41
Hamlet
2
35
San Pierre
North Judson
Knox
Sample Sizes
5x5
Deadline:
11 days prior to publication date.
3.25 x 5
RETAIL ADVERTISING RATES
5x3
Open Rate per column inch
$10.14
3.25 x 3
Yearly Frequency Discount (per column inch)
4 X $9.07
6 X $8.80
12 X $8.53
24 X $8.26
42 X $7.80
Contact
Erin Ciszczon
(219)769-9292
ext. 251
Diocesan churches
and schools (per column inch)
$7.25
Color Rates
1 color = $58
1 color, your choice = $70
4 color = $125
Mechanical Requirements
Column Measurements
Full Page
6 col. x 16” = 96 column inches
1 column 1.50”
2 columns 3.25”
Half Page
6 col. x 8”, 4 col. x 12”, or 3 col. x 16”
= 48 column inches
3 columns 5.00”
Quarter Page
3 col. x 8”, 6 col. x 4”, 4 col. x 6 “, or 2 col. x 12”
= 24 column inches
5 columns 8.50”
*Acceptance of advertising is subject to approval by the Northwest Indiana Catholic
4 columns 6.75”
6 columns 10.25”
Advertise
online for
VISIBILITY, 24/7!
This website is not a reproduction of the print edition. Rather, the
Northwest Indiana Catholic Online website is a supplement to the weekly
paper. Readers are encouraged to visit the site to get their entire news
coverage for the week. There are a variety of ad display options from
which advertisers can choose... The possibilities are endless.
Note: 10% premium for home page placement
PEEL DOWN
(200x200 pixels)
$250
1 month
$500
3 months
$1000
6 months
BANNER/
EXPAND
(936 x 62 / 936 x 475 pixels)
$175
$350
$700
1 month
3 months
6 months
TRI-SIDED
(144 x 288 pixels)
$150
1 month
$300
3 months
$600
6 months
BANNER
(936 x 62 pixels)
$125
1 month
$250
3 months
$500
6 months
Contact
Erin Ciszczon
(219)769-9292
ext. 251
LARGE TILE
SINGLE TILE
(288 x 288 pixels)
$100
1 month
$200
3 months
$400
6 months
(144 x 288 pixels)
$65
1 month
$130
3 months
$260
6 months
CHECKLIST FOR INSERTS
RESERVATION:
Inserts should be reserved in advance. Reservation deadline for preprints is 10 a.m. Thursday, the week
prior to date of publication.
ALTERNATIVE DELIVERY:
Delivery of catalogs, product samples or odd-sized inserts available upon receipt of product sample for
individual quote.
SIZE SPECIFICATIONS:
All inserts must be folded to a size of 8 1/2 x 11” or less. For newsprint inserts this is called “Quarter
Folding”. Please specify that your printer quarterfold your inserts. When not quarterfolded, Home
Mountain Printing will fold or cut newsprint inserts at a cost of $11 per 1,000 copies.
SHIPPING REQUIREMENTS:
Please ship or deliver freight prepaid to Home Mountain on pallets of less than 5 feet in height and
2,000 lbs. IMPORTANT: All inserts should be delivered to: Home Mountain Printing, 3602 Enterprise
Ave. Valparaiso, IN 46383, no later than 5 p.m. Thursday, prior to date of publication. Some network
buys may vary in deadline. Confirm time with your account executive. Dock hours: 8 a.m. - 5 p.m.,
Monday-Friday.
Size 8 1/2 x 11
Price Per Thousand*
Single Sheet
Single Sheet Plus
4 pages
8 pages
12 pages
16 pages
20 pages
24 pages
$43.00
$44.00
$46.00
$48.00
$50.00
$56.00
$60.00
Call for Quote
Call for current circulation figure!
Contact
Erin Ciszczon
(219)769-9292
ext. 251
2014 SPECIAL ISSUE DATE
JANUARY
No Issue
Regular Issue
Senior View
Catholic Schools Week
APRIL
Lenten Dining/Realtor Page
Lenten Dining/
Catering & Hall Directory
Easter
Divine Mercy/Senior View
5
12
19
26
6
13
20
27
FEBURARY
Financial Advisors Page
Regular Issue
Marriage Guide
Regular Issue
2
9
16
23
MARCH
Lenten Dining
Lenten Dining
Lenten Dining
Lenten Dining
Lenten Dining
MAY
Home & Garden
4
Mother’s Day/Women’s Health 11
Regular Issue
18
Memorial Day
25
2
9
16
23
30
JUNE
Tribute to Grads
Father’s Day/Men’s Health
No Issue
Summer Fun
No Issue
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B L O hiting IN
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243
19
OCTOBER
Realtor Page/Respect Life Month/
Breast Cancer Awareness
5
No Issue
12
Senior View
19
Funeral Guide
26
3
10
17
24
31
SEPTEMBER
Regular Issue
Catering/Hall Directory
Directory
Home Improvement
NOVEMBER
Vocations/Priest Appreciation 2
Veteran’s Day
9
Christmas Gift Guide
16
Gift Guide
23
Gift Guide
30
7
14
21
28
DECEMBER
Gift Guide
Gift Guide
Christmas
No Issue
7
14
21
28
BUSINESS DIRECTORY ADS
13 Weeks – $6.99 per column inch
6 Weeks – $8.07 per column inch
‘IN MEMORY OF...’ ADS
Special rates apply - Please call.
Photos accepted for
Contact
an additional
Erin Ciszczon
charge.
(219)769-9292
ext. 251
ES
BIZ
IN. 2
AUGUST
Back to School /Kids Health
No Issue
Regular Issue
No Issue
Labor Day
CLASSIFIED LINE ADS
$5.50 for first 25 words
(pre-paid)
Each additional word – 15¢
HE
O
CT
6
13
20
27
OBITUARY NOTICES
First 3 column inches – $35
(One column wide)
Each additional inch – $15
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Sojo s: food , rice, b ken,
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JULY
Realtor Page
No Issue
Senior View
No Issue
-756
659
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