Untitled - 2016 NACS Show

OUR
PROGRAM
Thank you for the opportunity to introduce our complete product line of pizza,
wings, and WingBites®. We know that there are many companies that can just sell pizzas to
you. We are looking for individuals who want more—committed partners interested in offering a proven, branded pizza, wings and WingBites program for their community.
The Hunt family has been in the wholesale pizza business for over 50 years. We understand how the little things often determine whether or not you are successful.
With this experience, we have developed a turnkey program that is a proven success
in thousands of locations across the country. As a result, we currently have over 7,000
locations in 28 states and are continuously expanding.
If you decide to join the Hunt Brothers® Pizza family, our goal will be to earn your business
each and every day. If we ever fail to meet your expectations, we want to know about it. Call us any time. Thank you for considering Hunt Brothers Pizza.
God Bless You,
The Hunt Brothers
Our Guiding Principles
Place God First In All We Do,
Be A Blessing To People,
Trust God To Meet Our Needs,
Strive For Excellence.
SERVING EVERY DAYPART
Breakfast Pizza
Wings
Egg, hickory smoked bacon, breakfast sausage, mozzarella
and cheddar cheese on a buttered crust
Hot ’n Spicy and Southern Style Wings have a flavor profile
exclusive to Hunt Brothers® Pizza (available for baking or frying)
12'' Original
WingBites
Our famous made-to-order pizza that started it all
Buffalo and Home Style flavor profiles that have been developed
exclusively to work with our proprietary Lincoln® oven
®
Thin Crust
144 square inches of pizza on a unique, thin and crispy crust
OUR PROGRAM 3
Why Partner
With Hunt Brothers Pizza?
®
FEATURE: We charge no franchise fees, no royalty fees, and no advertising fees.
BENEFIT: Every dollar you make is yours to keep.
FEATURE: We offer a high volume product that is very profitable.
BENEFIT: Quicker product turnover means less money tied up in inventory.
FEATURE: Our pizza comes to your store proofed, docked, sauced and cheesed.
BENEFIT: Simple preparation, low labor cost, consistent product.
®
FEATURE: All Toppings No Extra Charge
BENEFIT: Value to the consumer–any or all of our 10 premium toppings at no extra charge.
Your store will offer the Best Pizza Deal in Town™.
FEATURE: We have over 50 years of pizza experience working for you.
BENEFIT: You can have confidence in our proven track record.
®
FEATURE: Over 7,000 store owners just like you now have Hunt Brothers Pizza profit programs in their stores!
BENEFIT: National brand credibility increases your store traffic.
FEATURE: We design and implement a marketing plan tailored to meet the needs of your store and the community you serve.
BENEFIT: You will have an ongoing strategy that stimulates trial, increases frequency and builds check average, resulting in overall growth
of inside sales.
FEATURE: We provide exceptional weekly service off our
own trucks, by our own pizza, wings and WingBites®
professionals.
BENEFIT: Dependable service, less inventory, fresh product and
ongoing, consistent sales support.
What Our Customers Can Expect from Us
Our Pledge is to:
• Treat you, your employees and your customers with respect at all times.
• Keep our program simple and profitable, through convenient
packaging and portion control systems.
• Provide a positive and professional experience. We created
®
Hunt Brothers University to train our team members to better
serve you.
• Provide initial training of your employees and follow-up training
as requested at no cost to you.
®
• Provide exceptional service with our own trucks. We monitor your
pizza sales, develop your order and rotate your products. We will
provide emergency service when needed, as long as we have the
freedom to stock your needs to our recommended levels.
• Strive to develop Hunt Brothers Pizza into an even stronger
brand and drive customers to your location.
• Keep our prices fair and competitive so that you can be profitable.
• Maintain product quality by never sacrificing the quality of our
pizza or toppings in an effort to increase our profits.
Please call 800-453-3675 or
email us at ourpledge@hbpizza.com
with any ideas or concerns.
• Install and maintain new marketing materials inside and outside your location to help you attract more customers and sell
more pizza.
It can only help us
serve you better.
• Provide merchandising ideas and promotions to help you build
sales and assist in developing a positive image to protect the
reputation of your neighborhood pizza shoppe.
What We Expect of Our Customers
®
Protect our brand by following our program so that every location
®
around the country provides a fresh, consistent Hunt Brothers Pizza
product, including periodic updating of signage and other imaging.
Adhere to our “All Toppings No Extra Charge ” focus.
This is one of the unique features of our program that will
bring customers to your location and keep them coming back.
Maintain product quality by using portion controls, keeping
ovens on during peak business hours, providing adequate freezer
space and keeping fresh product in the warmer. This includes
proper equipment maintenance.
Participate in our promotions. Periodic promotions create
interest, which can increase overall gross profit and influence
future buying habits.
®
Purchase all of your pizza products from Hunt Brothers
Pizza. We do not have minimum orders, franchise or royalty fees.
Our brand is dependent upon offering a consistent flavor profile,
and our ability to balance prices is dependent upon your
product purchases.
Keep the pizza shoppe clean and enforce proper
food safety and sanitation guidelines. Keep your pizza
shoppe uncluttered by not placing merchandise in front of your
counter and warmer. This will increase your sales.
OUR PROGRAM 5
Cost/Margin Breakdown
PIZZA
One Pizza Sells For $9.99
ONE-TOPPING PIZZA
THREE-TOPPING PIZZA
LOADED PIZZA
Pizza$4.21
Pizza$4.71
Pizza$4.89
Box.35
Box.35
Box.35
Total Cost
$4.56
Total Cost
$5.06
Total Cost
$5.24
Retail Price
$9.99
Retail Price
$9.99
Retail Price
$9.99
Gross Margin
$5.43
Gross Margin
$4.93
Gross Margin
$4.75
Gross Margin %
54.4%
Gross Margin %
49.3%
Gross Margin %
47.5%
Two Pizzas Sell For $18.98
ONE-TOPPING PIZZAS
THREE-TOPPING PIZZAS
LOADED PIZZAS
Pizzas$8.42
Pizzas$9.42
Pizzas$9.78
Boxes.70
Boxes.70
Boxes.70
Total Cost
Total Cost
$10.12
Total Cost
$10.48
Retail Price
$18.98
Retail Price
$18.98
$9.12
Retail Price
$18.98
Gross Margin
$9.86
Gross Margin %
51.9%
Gross Margin
Gross Margin %
$8.86
Gross Margin
46.7%
Gross Margin %
$8.50
44.8%
HUNK A PIZZA
®
One Pizza Sells For $11.27*
ONE-TOPPING HUNK A PIZZA
TWO-TOPPING HUNK A PIZZA
BREAKFAST HUNK A PIZZA
Cost Pizza & Boxes**
$5.16
Cost Pizza & Boxes**
$5.48
Cost Pizza & Boxes**
$6.04
Gross Margin
$6.11
Gross Margin
$5.79
Gross Margin
$5.23
®
Gross Margin %
Gross Margin Per Hunk
54.2%
$1.53
®
Gross Margin %
Gross Margin Per Hunk
*Assumes a mix of 50% sold as single Hunks and 50% sold as double Hunks.
**Product cost includes a 7% waste assumption on Hunks.
The above example is not a prediction or indicative of what
you may actually earn. As with any business venture, your
individual results may vary.
51.4%
$1.45
®
Gross Margin %
Gross Margin Per Hunk
One-Topping Hunk A Pizza® - Pepperoni
Two-Topping Hunk A Pizza® - Pepperoni, Sausage
Three-Topping Hunk A Pizza® - Pepperoni, Sausage, Mushroom
46.4%
$1.31
WINGS
SINGLE ORDER WINGS
DOUBLE ORDER WINGS
PARTY SIZE WINGS
Wings$1.53
Wings$3.06
Wings$7.64
Box.15
Box.30
Box.35
Total Cost*
$1.80
Total Cost*
$3.59
Total Cost
Retail Price
$2.99
Retail Price
$5.49
Retail Price
Gross Margin
$1.19
Gross Margin
$1.90
Gross Margin
Gross Margin %
39.8%
Gross Margin %
34.6%
Gross Margin %
$7.99
$12.99
$5.00
38.5%
WINGBITES
®
SINGLE ORDER WINGBITES
DOUBLE ORDER WINGBITES
PARTY SIZE WINGBITES
WingBites®$1.49
WingBites®$2.99
WingBites®$7.47
Box.15
Box.30
Box.35
Total Cost*
$1.75
Total Cost*
$3.52
Total Cost
Retail Price
$2.99
Retail Price
$5.49
Retail Price
Gross Margin
$1.24
Gross Margin
$1.97
Gross Margin
®
Gross Margin %
®
41.5%
Gross Margin %
35.9%
®
Gross Margin %
$7.82
$12.99
$5.17
39.8%
*Product cost includes a 7% waste assumption.
The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary.
BONUS PROFIT
Every time you sell a
double cheese pizza,
you increase your
margin per pizza by
47 cents.
OUR PROGRAM 7
Gross Margin Potential
PIZZA
SOLD PER WEEK
AVERAGE MARGIN PER PIZZA*
WEEKLY GROSS MARGIN
YEARLY GROSS MARGIN
50
$5.22
$261
$13,572
75
$5.22
$392
$20,358
100
$5.22
$522
$27,144
125
$5.22
$653
$33,930
150
$5.22
$783
$40,716
200
$5.22
$1,044
$54,288
250
$5.22
$1,305
$67,860
300
$5.22
$1,566
$81,432
400
$5.22
$2,088
$108,576
600
$5.22
$3,132
$162,864
800
$5.22
$4,176
$217,152
*Gross Margin assumes that the Hunt Brothers® Pizza portion control system is used. Hunks
are based on a average 2-topping (pepperoni, sausage) pizza. Overall pizza profit is based
on 38% of pizzas sold as Hunks at $5.80 gross margin, 25% of pizzas sold as singles at
$5.17 gross margin, and 37% of pizzas sold as doubles at $9.34 gross margin.
*Assumes a mix of 50% sold as single Hunks and 50% sold as double Hunks. Single
and double Hunks are based on an average 1 topping (pepperoni), 2 topping (pepperoni, Sausage) and 3 topping (pepperoni, sausage, and mushroom)
*Includes a 7% waste assumption.
The above example is not a prediction or indicative of what you may actually earn. As
with any business venture, individual results may vary.
The above example is not a prediction or indicative of what
you may actually earn. As with any business venture, your
individual results may vary.
WINGS & WINGBITES
®
Sold Per
Week (lbs)
Average Profit Per Pound
Weekly Gross Margin
Yearly Gross Margin
Wings* WingBites®** Wings WingBites® Wings WingBites®
25
$2.73
35
$2.73$3.63
50
$2.73$3.63
$137
75
$2.73$3.63
100
$91
$3,549
$4,719
$96$127
$4,969
$6,607
$182
$7,098
$9,438
$205
$272
$10,647
$14,157
$2.73$3.63
$273
$363
$14,196
$18,876
125
$2.73$3.63
$341
$454
$17,745
$23,595
150
$2.73$3.63
$410
$545
$21,294
$28,314
200
$2.73$3.63
$546
$726
$28,392
$37,752
*Average Wings Selling Price Per Pound: $7.16
**Average WingBites Selling Price Per Pound: $9.23
$3.63$68
Assumes Overall Mix of 60% sold as single orders, 35% as double orders and 5% as party sizes.
Single orders and double orders include 7% waste assumption.
The above example is not a prediction or indicative of what
you may actually earn. As with any business venture, your
individual results may vary.
OUR PROGRAM 9
CASE STUDIES
Rob Womack
Parsley’s Market, Middle Tennessee
After Hunt Brothers Pizza developed its new 3.0 Pizza Shoppe program, Rob Womack was one of the first to sign up for it. And he’s glad he did.
As much as Hunt Brothers Pizza has meant to his company sales, his recent upgrade to a new Pizza Shoppe model has made an even bigger
impact where it counts: on his bottom line.
“Before the upgrade, our pizza sales were $1,300 per week and sometimes as high as
$1,800–$2,300 per week,” said Rob. “And that was great. But after we installed our new
Pizza Shoppe, we saw an almost 77% increase per week!”*
In Rob’s opinion, his new Pizza Shoppe model works exactly as he hoped it would, allowing customers to see the product in the making and driving sales. Even the new menu boards show more
choices in an appetizing manner, providing his customers with more information than ever before.
Rob is quick to admit that Hunt Brothers Pizza has been critical to his store’s success.
He can’t imagine doing business without their pizza because it’s such a consistent, steady seller.
“Regardless of the weather or anything else going on, you know you will have pizza sales.”
What does Rob think about his decision to upgrade to his new Pizza Shoppe? “It’s the
best thing we’ve done in our business in the 13 years we’ve been here!” he said.
*The above example is not a prediction or indicative of what you may actually earn. As with any business venture, your individual results may vary.
Dan Rotherham
Stop ’n Save, Western Colorado
In March 2008, Colorado became the latest state to welcome Hunt Brothers® Pizza. If it had been
the decision of Dan Rotherham, owner of Western Colorado’s Stop ’n Save chain, we would have
been there a long time ago.
“For several years at the NACS convention, I asked when Hunt Brothers Pizza was coming to
Colorado. In my opinion, the program is the best available. I told my supplier that I was jumping
all over Hunt Brothers Pizza as soon as it arrived in Colorado.”
“There was quite a buzz when we opened; Hunt Brothers Pizza was the talk of Eagle County. I knew
it was going to be successful because of superior quality, both product and program. My sales are
more than triple those of my previous pizza company. We launched with one store and plan for five
additional stores to open in the near future. It was a no-brainer.”
“Hunt Brothers Pizza is very hands-on and their commitment, from top to bottom, is very impressive. They don’t do anything second-rate or try to cut corners. I knew all along that this was the
pizza program I wanted, and I’m glad it has been so well received by my company and customers.
No complaints with the profits either!”
Resources
Product
Equipment
Smallwares
Hunt Brothers® Pizza Shoppe Counter(s)
Hunt Brothers Exclusive Lincoln Impinger® Oven(s)
Autofry (ventless frying system)
Warmer Merchandisers
Outdoor Lighted Sign
Stainless Steel Refrigerated Prep Table
Stainless Steel Oven Table (if needed)
Appropriate Freezer and Refrigerator
Capacity Space
Vent Hood System
(if required by your local health department)
Operations Kit
InstaCut™ Manual Food Processor
Order Ticket System
Warmer Bags
Pizza Cutters
Spatula(s)
Hunt Brothers Portion Control System
Pizza Cutting Guide
Storage Containers
Aprons
Pizza Screens (if needed)
Baking Pans
Baking Sheets
Tongs
Oven Mitt Marketing Items
12'' Hunt Brothers Pizza–Original
12'' Hunt Brothers® Pizza–Thin Crust
12'' Hunt Brothers® Pizza–Breakfast
Southern Style & Hot ’n Spicy Wings
Home Style and Buffalo WingBites®
Just Rite Spice™
100% Real Mozzarella Double Cheese
No-Char Pepperoni
Pre-cooked 100% Pure Italian Sausage
Ground Beef
Pre-cooked Smoked Bacon
Sliced Imported Mushrooms
Sliced Imported Black Olives
Banana Peppers
Jalapeño Peppers
Crushed Red Pepper
12'' Pizza Boxes
Hunk A Pizza® Boxes
Wings Boxes
Order Pads
®
Magnet Mailer
Snap Frame for Two-Sided Sign
Customized Store Stamp
Hats
T-shirts
Complimentary
Marketing Items
Banners
Flyers/Freestanding Inserts/Box Toppers
Posters/Wobblers/Counter Cards
Door Hangers
Periodic Limited Time Offers
Grand Opening Day Sampling Promotion
Loyalty Program Materials
Newspaper Ad Templates
TV Commercials/Radio Ad Templates
Annual Marketing Calendar
OUR PROGRAM 11
4020 Jordonia Station Road
Nashville, TN 37218 • 800-453-3675
huntbrotherspizza.com
8080 © 2014 Hunt Brothers Pizza, LLC. All rights reserved.