brand guide - Loyola University Maryland

Transcription

Office of Marketing and Communications
Sellinger School of Business
BRAND GUIDE
The Sellinger School of Business and Management stands apart because it does more than simply teach the theories of
business. Its Jesuit values inform all of its teaching, stressing ethics, reflection, leadership and global awareness.
As a result, it helps form distinctive leaders with both the intellectual agility and ethical character to quickly discern any
situation, bring to it a valuable insight, and make meaningful business decisions. Leaders who make a difference because of
the difference Loyola made in them.
Brand Messaging
See Business
Differently.
At Loyola you will earn more than an MBA. You’ll graduate a
strong, ethical, effective leader. A leader who makes a difference
because of the difference Loyola made in you.
Our Approach
Ethics
Ethics are an essential part of our Jesuit identity and have been central
· Rigorous, values based academics
to our business programs since their inception. Our values-centered business
· Blend of theory and practice
curriculum transforms you.
· Reflection as a leadership tool
Global Perspective
You’ll learn to experience the world from new perspectives—fostering an
appreciation for how business is done, whether at a local, regional, or international
level, and an appreciation for how business decisions affect global society at large.
Responsibility
We ask you to reflect on the hard questions and embrace the concept of doing well by doing
good. This broad sense of responsibility to the greater community will sharpen your business
acumen, enhance leadership skills, and improve the world around you.
Innovation
Your entrepreneurial spirit will be awakened as you work on live case studies and consulting
projects, and bring what you learn in the classroom to real business scenarios.
Confidence.
Armed with enhanced leadership skills, you’ll approach situations with confidence and make
thoughtful strategic decisions.
Programs
Under the guidelines of AACSB International, the Sellinger School is committed to the concept and
practice of “continuous improvement” of all of its academic programs. As such, programs receive regular review
by faculty, administration, and partners in the business community.
At the undergraduate level, students who graduate from
Loyola’s graduate programs in business and management provide
the Sellinger School will receive a Bachelor of Business
theoretical and applied education in the analytical and functional
Administration with a degree in Accounting or Business
skills necessary for success in business. In-depth knowledge in
Administration. There are seven majors offered within the
many fields is available through our degree, certificate and other
Business Administration degree, including:
executive education and professional development programs
offered at the school including:
· BUSINESS ECONOMICS
· FINANCE
· EXECUTIVE MBA
· MASTER OF SCIENCE IN FINANCE
· GENERAL BUSINESS
· INFORMATION SYSTEMS
· MBA FELLOWS
· CYBERSECURITY CERTIFICATE
· INTERNATIONAL BUSINESS
· MANAGEMENT
· PROFESSIONAL MBA
· ACCOUNTING CERTIFICATE
· EMERGING LEADERS MBA
· LEADERSHIP ESSENTIALS
· MARKETING
History
Loyola was founded in Baltimore in 1852 by the Society of Jesus and was instilled with its core values:
excellence in all things and cura personalis. Business education at Loyola began with undergraduate courses
being offered in 1943. In 1967, Loyola initiated the Master of Business Administration (MBA) program and
in 1975, the Master of Science in Finance (MSF). In 1973, the Executive Master of Business Administration
(EMBA) program was established and the MBA Fellows Program followed in 1984 in response to the needs
of the region. All of these programs were the first of their kind in the state of Maryland, contributing to
Loyola’s long history of excellence.
In 1980, the School of Business was formed as a separate entity, being named the Reverend
Joseph A. Sellinger, S.J., School of Business and Management in 1984. The Sellinger School Board of Sponsors
was formed in 1981 and continues as an ongoing consultative group supporting the quality of the school.
In 1983, the Sellinger School launched its Business Leader of the Year award dinner to provide the greater
Baltimore-Washington business community an exceptional opportunity to honor the professional, personal,
Reverend Jospeh A. Sellinger, S.J., Loyola’s
22nd president, served for 30 years.
and philanthropic achievements of one of the country’s preeminent business leaders. By 1990, Loyola had
achieved accreditation by AACSB International—The Association to Advance Collegiate Schools of Business
in its undergraduate, graduate, and accounting programs and had established a chapter of Beta Gamma Sigma,
the business student honor society. The Sellinger School enjoys its reputation as the business school of choice
in the Baltimore metropolitan area as well as receiving regular national and international recognition from
ranking institutions such as the Financial Times, U.S.News & World Report, BusinessWeek, and Princeton Review.
Logo Lockup
Sellinger
Sellinger
School of Business
School of Business
The Loyola University Maryland logo is designed to
lock up with the Sellinger type treatment in three
specific ways. The Sellinger lockup can be used in one
of two configurations. In some cases the lockup type
treatment can be used by itself, as shown below, but
only when it is fully in context of a Loyola University
Maryland branded design.
Sellinger School
of Business
Sellinger School
of Business
Sellinger
Sellinger
School of Business
School of Business
Sellinger
School of Business
Sellinger
School of Business
Color Palette
The palette focuses on emerald to evergreen
dominant colors. Secondary colors are neutrals that
complement and highlights are cool pastels with
the addition of an acid green for small attention
grabbing elements such as bullets and charts.
Gradients from dark to mid-tone colors are a key
element as well, and should be used to create a
subtle vignette for large fields of color. The color grid,
to the right, represents the amount of use each color
should have. If it is a large area on the grid it should
be used frequently for large areas of color, if it is a
small area on the grid it should be used occassionally
or in minimal amounts.
Editorial Photography
Editorial style photography is a key element of the
Sellinger brand. It provides a descriptive backdrop
for issues and business concepts. Rather than trying
to illustrate these concepts in abstract terms, using editorial photography can connect what is being
taught in the classroom to what is happening in the
world in which we live and work. It is important to
select imagery that is graphically interesting and
conveys a sense of realism. You will see this approach
often accompanying op-eds or business feature
stories on www.loyola.edu/sellinger. You will also
see these images used to illustrate high level brand
pillars in the brochures.
Portrait Photography
Portraits of faculty, students, and alumni should be
staged to convey the confidence that a Sellinger
education instills in their professional abilities.
Subjects should be dressed in tailored business
attire appropriate to their area of business.
Environments should be either professional in
nature—board rooms, offices, elegant lobbies; or
specific to an area of industry—retail stores,
warehouses, manufacturing facilities.
Classroom Photography
In the classroom, photography should be focused
on the energy and interaction of the learning
environment. Students should be prepared with
direction on clothing choice and desktops should be
de-cluttered but not empty. Clothing is business
attire but slightly dressed down with open collars,
ties loose, rolled sleeves, etc.) Styles should be
minimal in detail or pattern—solids preferably.
Colors should be subtle and either darks or pastels—
light blues, pinks, and whites for shirts, and dark
blues, grays, and browns for suits. Lighting should be
color-corrected to cancel out the strong warm tones
in deference to a cool, clean, high-contrast style.
When real students and faculty are used, classroom
scenes should be prepped with appropriate lighting
and staging to capture this style.
Infographics
Part-time Programs to Meet the
Full-time Professional’s Needs
Meet Your
Faculty
The Professional MBA and Master of Science in Finance are offered with flexible, part-time
We are prepared to offer you a high level of personal
The charts and diagrams emphasize round
or on weekday evenings—ideal for the full-time professional who is balancing their
schedules
graduation. Our faculty and staff want to get to know
abstract shapes to contrast the strong typographic
“Professor Zhang really made an effort
to tie in examples of the most current
marketing practices in class, which
was helpful in today’s ever-changing
business climate.”
you and help you gain the most from your degree—for
These programs attract professionals from every market sector and career level. The
yourself and your career.
and encourages a diverse range of viewpoints. Your program builds on previous academic
Your faculty—a combination of full-time academic
range of experience
and industry in the classroom mirrors the work environment
grid and rules in layouts. Strict use of the wide
palette
is
desired to reinforce the Sellinger greens, however,
experience and allows for the development of new areas of expertise through specific areas
and successful working professionals—have a gift for
of concentration and electives.
balancing theory with practice to bring real-world
some variations can be used slightly outside
the
Simply put, whether you are pursuing the Professional MBA or the Master of Science in
learning is relevant to today’s business climate, and for
tomorrow’s business forecast.
palette to gain variety. Highly complex data
sets
appropriate for your life.
Faculty Stats
Meet Your Colleagues
PhArMAceuticAl/
heAlthcAre/technology
25%
government and
defense sector
classroom, we structured two efficient and effective cohort-based programs that bring
together talented professionals of similar experience levels.
62
finAnciAl services
10%
13%
consuMer goods
BECTON DICKINSON
Part-time Programs to Meet theMERCY MEDICAL CENTER
Meet Your
Full-time Professional’s
Needs
Faculty
THE
UNION HOSPITAL SELLINGER M&T BANK
TESSCO NETWORK
Meet Your
Colleagues
The cohort format offers students
the unique opportunity to
connect with other leaders from
a wide range of professional
fields. The collaborative learning
environment deepens their
perspective and expands their
experience as they complete
the program together. Through
this collaborative, intellectually
challenging environment you will
build a lifelong network with this
diverse pool of professionals.
75%
DANAHER
62
full-tIMe fAculty
97%
fAculty thAt hold A Ph.d.
or terMInAl degree
governMent/defenSe 20%
12:1
grAduAte Student to fAculty rAtIo
25
MedIA/entertAInMent 4%
non-ProfIt 9%
PetroleuM/energy 4%
PhArMA/BIotech/heAlthcAre 15%
reAl eStAte 2%
technology 11%
other 5%
HARSHA DESAI, PH.D.
Professor of Management
“Professor Desai provided us with
some of the most valuable lessons in
leadership—place yourself where you
normally would not go, always ask
questions, write your thoughts down,
take notes when you hear something
worth remembering or researching
further, read as much as you can every
day—out of this innovation will occur.”
– EXECUTIVE MBA CLASS OF 2009
PHH
AverAge clASS SIze
graduation. Our faculty and staff want to get
you and help you gain the most from your de
yourself and your career.
Your faculty—a combination of full-time acad
and successful working professionals—have a
balancing theory with practice to bring real-
tomorrow’s business forecast.
FIRST MARINER Faculty Stats
full-tiMe fAculty
fAculty thAt hold A Ph.d.
or terMinAl degree
grAduAte student to fAculty rAtio
AverAge clAss size
PhArMAceuticAl/
heAlthcAre/technology
MAnufActurIng 5%
attention from the moment you consider Loy
15%
10%
conSuMer ProductS 7%
fInAncIAl ServIceS 13%
We are prepared to offer you a high level of p
experience to the classroom, ensuring whate
NORTHROP GRUMMAN
learning is relevant to today’s business clima
Meet Your Colleagues
AAI CORPORATION
MCCORMICK & COMPANY, INC.
TELEDYNE
CONSTELLATION ENERGY
UNDER ARMOUR
her with questions about their jobs.”
conSultIng 5%
WELLS FARGO
KHEED MARTIN
Faculty Stats
– MBA FELLOWS CLASS OF 2010
COPT
WASTE MANAG
25
50%
20%
energy
WELLSPAN
Meet Your
12:1
Faculty
of your ability and your time. To position you for continued success, in and out of the
10%
APL
HOWARD BANK
97%
We understand that career growth requires greater responsibility, demanding even more
ERICKSON LIVING
SOCIETY AMERICAN EXPRESS CO. AMERICAN RED CROSS AON CONSULTING, INC. AQUILENT ARAMARK ARBITRON, INC. ARCHDIOCESE
OF BALTIMORE ARINC, INC. AT&T NETWORK SYSTEMS BGE BWI AIRPORT BANK OF AMERICA BAUSCH & LOMB, INC. BB&T BANK BECTON
DICKINSON
& CO. BETHLEHEM
& DECKER
CORP.
BON roles
SECOURS
“TheSTEEL
SellingerCORP.
School is BLACK
unique in preparing
students
for leadership
in a fast- HEALTH SYSTEM
BOORDY
VINEYARDS, INC.
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ALLENprovided
HAMILTON
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changing
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MARIANNE WARD, PH.D. LABOR
CHARITIES CHARLES SCHWAB
& CO. CHESAPEAKE
BIOLOGICAL
LABORATORIES,
INC.
CHILDREN’S
GUILD, INC.
course work. Local businesses
can be confident
that Sellinger School
graduates
meet the
Associate
high expectations
demands of our business
community.” COLLIERS PINKARD COMCAST
CIENA CORP. CITIGROUP
CLIFTONProfessor of economics
GUNDERSON,
LLP and
COCA-COLA
ENTERPRISES
CORP. COMPUTER SCIENCES CORP.
CONNECT YOUR CARE CONSTELLATION ENERGY GROUP CSX INTERNATIONAL
MAry
Ann Scully
CVS DRUG COMPANY, INC. DANFOSS, INC. DEPARTMENT OF THE
ARMY
DEPARTMENT OF DEFENSE DESIGN PURCHASE LINK DEUTSCHE
Chairman,ERICKSON
President and,CEO,
Bank
“Professor Ward
was well-prepared
BANK ALEX.
BROWN
DUN & BRADSTREET
INC.Howard
ERNST
& YOUNG, LLP EULER ACI FANNIE MAE FBI
FEDERAL
BOARD
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and taught the RESERVE
class with
passion
andTRADE COMMISSION FEDEX FERRIS, BAKER, WATTS, INC. FOOD
MARKETING INSTITUTE FREDDIE MAC GENERAL DYNAMICS GENERAL PHYSICS CORP. GIANT FOOD, INC. GRANT THORNTON, LLP GBMC
unraveled
complexity
GREENE, TWEED ANDenthusiasm—she
CO. HARLEY DAVIDSON
HASBRO the
INTERACTIVE
HERSHEY
FOOD CORP.
of macroeconomics, sharing knowledge
H E W L E T TPACKARD CO. HONEYWELL TECHNOLOGY IBM
about the underlying mathematics and
theINOVA
analytical
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thatJ.M.
shape
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IMRECOMMUNICATIONS
INTELSTAT
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environment.”
LONG & FOSTER LOYOLA UNIVERSITY MARYLAND LUCENT TECHNOLOGIES INC. M&M MARS M&T BANK MAGELLAN HEALTH SERVICES
MANORCARE HEALTH SERVICES MARRIOTT INTERNATIONAL MARTEK BIOSCIENCES CORP.
MARYLAND
AVIATION
ADMINISTRATION
– CURRENT MBA STUDENT
rAnKIngS And AccolAdeS
MARYLAND GENERAL HOSPITAL MCCORMICK
The Professional
and
Master of
Science
in Finance are
offered
with &flexible,
& COMPANY, INC. MCGRAW-HILL
MCI MEAD MBA
PAPER
MEDSTAR
HEALTH
MERCANTILE
SAFE
DEPOSIT
TRUST part-time
MERCER CONSULTING MERCK
Financial Times reported Loyola’s Executive MBA as No. 3 in the world for
fAcultycorporate
thAt hold
A Ph.d.
& CO.,
INC.
MERCY
MEDICAL
CENTER
MERRITT
LLC isMICROS
SYSTEMS
social responsibility.
schedules on weekday evenings—ideal for the full-timePROPERTIES,
professional who
balancing
their MOTOROLA NASA
NATIONAL INSTITUTES OF HEALTH NATIONAL SECURITY AGENCY NEIGHBORCARE, INC. NEWELL
or terMinAl degree
Financial Times reported Loyola’s Executive MBA as the Top 25 in the U.S.
career, family,RUBBERMAID,
and graduate education.
INC. NORTEL NETWORKS NORTHROP GRUMMAN
for career progression rank and % salary increase.
NUCLETRON CORPORATION OFFICE DEPOT ORACLE CORP. OSIRIS THERAPEUTICS, INC. PEPSICO, INC.
View a sampling
of the
companies
PFIZER INC. PHH CORP. PITNEY BOWES PORT DISCOVERY
PWC, LLP
PROCTOR
& GAMBLE CO. PROMETRIC
U.S. News & World Report ranks Loyola No. 27 in the “International” category
that employ Sellinger
graduates.
TheDIAGNOSTICSRANDOM
BANKevery
QUEST
These programs attractPROVIDENT
professionals
from
market
sector and career level. The
of its annual “America’s Best Business Schools” business specialty rankings.
highlighted
entrust Loyola
HOUSE,
INC.
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INC. RENAISSANCE
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grAduAte student to fAculty rAtio
wide
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and
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in the
classroom
mirrors
BARNEY,
INC.
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TAU
PHARMACEUTICALS
SMELKINSON
SYSCO
CLINICAL
LABS the work environment
SODEXHO
to
provide
Executive
MBA
programs
to
Loyola is dually accredited in business and accounting
P R I C E
STATE
FARM
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CO.
SWALES
AEROSPACE
SYLVAN
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INC..
T.
ROWE
senior
management.Your program builds on previous academic
by AACSB International.
and encourages a diversetheir
range
of viewpoints.
ASSOCIATES TESSCO TECHNOLOGIES, INC. TRAVELERS U.S. CENSUS BUREAU UNDER ARMOUR UNITED STATES GOVERNMENT UNIVERSITY
experience
and
allows
for
the
development
of
new
areas
of
expertise
through
specific
areas
OF MARYLAND UMMS UNIVERSITY PHYSICIAN, INC. UPS URS CORPORATION VERIZON W.R. GRACE WACHOVIA WEB ADVANTAGE
Loyola is prepared to offer you a high level of personal
WELLS FARGO WESTINGHOUSE
WEYERHAUSER
COMPANY WILLIAMS SCOTSMAN, INC. XEROX CORPORATION ZURICH INSURANCE,
of concentration
and electives.
JALAL SOROOSH, PH.D.
AverAge clAss
size from the moment you consider Loyola
attention
CO. ASSOCIATION OF AMERICAN PUBLISHERS DEL
Professor of Accounting
MONTE FRESH
though graduation. Our faculty and staff want to get
PRODUCE PRICE
“Professor Soroosh had the hard task of
Simply put, whether you are pursuing the Professional
MBA orSUN
the Master
of ScienceGROUP
in
to know you and help you gain the most from your
teaching accounting to a class of mostly
MODERN
AUTOMATION
UNION MEMORIAL
PETER LORENZI, PH.D.
non-accountants. He was engaging,
HOSPITAL VERIZON AAI CORPORATION
AMERICAN
SOCIETY
CO.goals
AMERICAN
RED CROSS
Finance, Loyola
helps youCANCER
achieve the
degreeAMERICAN
tailored toEXPRESS
your career
at the pace
that is AON CONSULTING,
degree—for yourself and your career.
prepared, and knowledgeable and broke
Professor
of
Management
INC. AQUILENT ARAMARK ARBITRON, INC. ARCHDIOCESE OF BALTIMORE ARINC, INC. AT&T
N E T W O R K
down the rules for everyone in an easyappropriate
for AMERICA
your life. BAUSCH & LOMB, INC. BB&T BANK BECTON
SYSTEMS BGE BWI AIRPORT
BANK OF
DICKINSON & CO.
to-understand way.”
“Our Loyola MBA graduates boast sharpened strategic thinking skills,
STEEL
CORP.
BLACK
& DECKER
CORP.
SECOURS
HEALTH SYSTEM
Your faculty—a combination of full-time academic
more creative
approaches
to problem
solving
andmy
a deepened
senseBON
of global
“ProfessorBETHLEHEM
Lorenzi
helped
me
examine
– MBA FELLOWS CLASS OF 2010
BOORDY
VINEYARDS,
HAMILTON
T EC H N O LO GY
social responsibility
that haveINC.
a directBOOZ
impact onALLEN
our company’s
immediate BRIDGE
and successful working professionals—have a gift
for BRISTOL-MYERS
own
life
goals
professionally
and
personally.
CORP.
SQUIBB
BUREAU
OF
LABOR
&
STATISTICS
CAREFIRST
BCBS
CATAPULT
LEARNING,
LLC
CATHOLIC
CHARITIES
performance
and
achievement
of
long-term
objectives.”
Alumni reported
75% of Loyola MBA
CHARLES
SCHWAB
&
CO.
CHESAPEAKE
BIOLOGICAL
LABORATORIES,
INC.
CHILDREN’S
GUILD,
practice
to bring real-world
He challengesAlAn
students
to
think
critically
nearly a 50% balancing theory with
alumni
reported
WIlSon
INC. CIENA CORP. CITIGROUP CLIFTON GUNDERSON,
LLP COCA-COLA ENTERPRISES COLLIERS
increase in average
or whateverPINKARD
experience to the receiving
classroom, one
ensuring
you
aboutCOMPUTER
themselves,
their&CORP.
presentation
to
theCARE CONSTELLATION
CEO,
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Company,
Inc.
COMCAST CORP.
SCIENCES
CONNECT
YOUR
salary growth as
moretopromotions
arealearning is relevant
today’s business climate, and
world, and their impact onENERGY
things GROUP
biggerCSX INTERNATIONAL CVS DRUG COMPANY, INC. DANFOSS, INC.
result of a Loyola
after graduation.
DEPARTMENT OF THE ARMY DEPARTMENT OF DEFENSE DESIGN PURCHASE LINK
thanBROWN
ourselves.”
for tomorrow’s business forecast.
DEUTSCHE BANK ALEX.
DUN
&
BRADSTREET
Executive MBA.
25%
The Professional MBA and Master of Science
ERICKSON , INC. ERNST & YOUNG, LLP EULER ACI FANNIE MAE
in Finance programs draw a diverse pool of
and
FBI FEDERAL RESERVE
BOARD FEDERAL government
TRADE COMMISSION
FEDEX FERRIS, BAKER, WATTS, INC. FOOD
defense sector
- CURRENT
MBA STUDENT
professionals—providing
you with the unique
MARKETING
INSTITUTE
FREDDIE MAC GENERAL DYNAMICS GENERAL PHYSICS CORP. GIANT FOOD, INC.
GLORIA PHILLIPS-WREN, PH.D.
opportunity
to
connect
with
other
leaders
from
a
GRANT THORNTON, LLP GBMC GREENE, TWEED AND CO. HARLEY DAVIDSON
Associate Professor of
wide range of professional fields
and industries.
In
HASBRO
INTERACTIVE
Information Systems
this dynamic learning environment
you will FOOD
find
HERSHEY
CORP. HEWLETT-PACKARD CO. HONEYWELL TECHNOLOGY IBM
“Professor Wren was so helpful and
yourselfINTELSTAT
contributing toMEDIFAST
collaborativeJ.M.
classroom
IMRECOMMUNICATIONS INOVA
HUBER CORP. JOHNS HOPKINS HEALTHCARE KAISER PERMANENTE KENNEDY
always made an effort to connect with
discussions
that
deepensLOCKHEED
your learningCORP.
and LOGICAL VENTURES INC. LONG & FOSTER LOYOLA UNIVERSITY MARYLAND
KRIEGER INSTITUTE KPMG,
LLP LEGG
MASON
students even after class was over. This
LUCENT TECHNOLOGIES expands
INC. M&M
MARS M&T BANK MAGELLAN HEALTH SERVICES MANORCARE HEALTH SERVICES MARRIOTT
your perspective.
kind of relationship is helpful because
INTERNATIONAL MARTEK BIOSCIENCES CORP. MARYLAND AVIATION ADMINISTRATION MARYLAND GENERAL HOSPITAL MCCORMICK &
students feel comfortable going back to
full-tiMe fAculty
Weekend, Cohort Programs
for the Executive
CORPORATION
BILL ME LATER/PAY PAL AC MA ENR ICC EA NR
ASCEND ONE
Graduation from the Sellinger School places you among a vast
and influential alumni network connecting you to thousands
of fellow graduates—regionally and around the world—from a
variety of sectors and organizations. You’ll find the Sellinger
name opens doors you never knew existed.
symbolize the “See Business Differently” approach.
15%
A A I
In Good Company
organized into simple, aesthetically pleasing graphics
The Professional MBA and Master of Science
in Finance programs draw a diverse pool of
professionals—providing you with the unique
opportunity to connect with other leaders from a
wide range of professional fields and industries. In
this dynamic learning environment you will find
yourself contributing to collaborative classroom
discussions that deepens your learning and
expands your perspective.
– CURRENT MBA STUDENT
experience to the classroom, ensuring whatever you are
Finance, Loyola helps you achieve the degree tailored to your career goals at the pace that is
non-Profit
JASON ZHANG, PH.D.
Assistant Professor of Marketing
attention from the moment you consider Loyola though
career, family, and graduate education.
20%
energy
finAnciAl services
10%
non-Profit
13%
consuMer goods
62
97%
12:1
25
Backgrounds and
Design Elements
A number of subtle design elements help establish
the visual language of business. Rich, full bleed
gradients create elegant space for bold typography.
Pin stripe overlays evoke images of fine business
suits and the engraved detail of paper money or stock
certificates. Linear and angular design elements such
as rules and trapezoids create a sense of direction
and help reinforce the grid in a layout. These shapes
should use transparency or subtle drop shadows to
create a trompe l’oeil effect.
Typographic Theory
The dominant typeface for Sellinger is Mercury.
A family of display and text faces, Mercury is a
contemporary serif that’s smart, quick, and articulate.
To support this classic, no-nonsense, serif, Gotham
Mercury
Gotham
Mercury Display - Roman
Gotham Narrow - Thin
ABCDEFGHIJKLMNOP
QRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
!@#$£%&*©{_+}≈®©™”“
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
!@#$£%&*©{_+}≈®©™”“
Narrow is the sans serif complement. With it’s wide
range of weights, and two widths, Gotham is ideal
for supporting typography such as call outs
and chart labels.
Mercury Family
Gotham Family
Mercury Display
Gotham Narrow
k Roman
k Roman Small Caps
k Italic
k Semibold
k Semibold Small Caps
k Semibold Italic
k Bold
k Bold Small Caps
k Bold Italic
k Thin
k Thin Italic
k Extra Light
k Extra Light Italic
k Light
k Light Italic
k Book
k Book Italic
k Medium
k Medium Italic
k Bold
k Bold Italic
k Black
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Office of Marketing and Communications
CREATIVE EXECUTION
The following pages show how the elements of the brand concept come together to create a diverse yet cohesive marketing
effort for Sellinger. These advertising campaigns, brochures and website examples show how the Sellinger brand can adapt
to different media and audiences. The examples shown are not necessarily finished work—they are merely a design test to
prove the brand’s flexibility.
Print Advertising
See
Business
DiΩerently.
THE LOYOLA MBA
Karyl Leggio
Dean, Sellinger School of Business
At Loyola you learn more than just the fundamentals
of business. Our values-centered business education
will transform you. You’ll learn how to view the
world from new perspectives, discern situations
more clearly, and understand them more deeply.
You’ll graduate a prepared, ethical, effective leader.
A leader who makes a difference because of the
difference Loyola made in you.
WWW.LOYOLA.EDU/SEE BUSINESSDIFFERENTLY
Sellinger
School of Business
See Business
DiΩerently.
See Business
Confidently.
See Business
Globally.
See Business
Ethically.
See Business
Responsibly.
See Business
Strategically.
See Business
Confidently.
Laurie McDonald, MBA ’11
Wholesale Director for North America,
Pandora Jewelry, Inc.
At Loyola, you earn more than an MBA. Armed with
enhanced leadership skills, you’ll walk confidently
into any business situation, like Laurie McDonald,
MBA ’11, of Pandora Jewelry, the renowned
Denmark-based jewelry company that’s sold in
55 countries in more than 10,000 outlets.
See
Business
Globally.
Brad Dickerson, EMBA ’03
CFO, Under Armour
At Loyola you earn more than an MBA. You’ll
graduate ready to lead with a global perspective—
like Brad Dickerson, CFO of one of the fastest
growing performance brands on the market with
retail factories all over the world.
Learn more:
WWW.LOYOLA.EDU/SEEBUSINESSDIFFERENTLY
NOW ACCEPTING APPLICATIONS
FOR ALL PROGRAMS
THE
LOYOLA
MBA
Learn more:
NOW ACCEPTING APPLICATIONS
FOR FALL SEMESTER
THE LOYOLA MBA
Sellinger
School of Business
Web Advertising
learn
more
See
Business
DiΩerently.
See Business
Confidently.
THE
LOYOLA
MBA
THE
LOYOLA
MBA
learn
more
learn
more
THE LOYOLA MBA
Sellinger
School of Business
Outdoor Advertising
billboards
See Business
DiΩerently.
See Business
Globally.
THE LOYOLA MBA
THE LOYOLA MBA
See Business
Confidently.
THE LOYOLA MBA
Print Advertising — Emerging Leaders MBA
Be the
The executive washrooms
have gold faucets.
in company history.
You’ll see.
Emerging Leaders
MBA
Emerging Leaders
MBA
youngest CEO
Sellinger
School of Business
chase you like throngs
of paparazzi.
Turn your good
thinking into
do-gooding.
Emerging Leaders
MBA
Emerging Leaders
MBA
Corporate recruiters will
Sellinger
School of Business
Sellinger
School of Business
Sellinger
School of Business
“Hi hon”
meet
“Ni hao.”
Emerging Leaders
MBA
Sellinger
School of Business
Print Collateral - Inquiry Packet
SELLINGER SCHOOL OF BUSINESS
Sellinger Accollades
SELLINGER SCHOOL OF BUSINESS
Sellinger Degrees
NEXT
STEPS
SellingerEnvoy
THE
LOYOLA
MBA
You learn how to view the world from new perspectives, discern situations more clearly, and
prepared, ethical , effective leader. A leader who
makes a difference because of the difference our
education makes in you.
difference because of the difference our education makes in you.
Loyola University Maryland’s Sellinger School
of Business and Management you learn more
than just the fundamentals of business. You
learn how to view the world from new perspectives, discern situations more clearly, and
understand them more deeply.
Loyola University Maryland
DiΩerently.
Hello,
Here is some copy that will give a feeling of personalization.
Introducing you to the Sellinger customer service team. Keep this
business card handy and contact me anytime if you need help.
At Loyola University Maryland’s Sellinger School of
Business and Management you learn more than just
the fundamentals of business. You learn how to view
the world from new perspectives, discern situations
more clearly, and understand them more deeply. You’ll
graduate a prepared, ethical , effective leader. A leader
who makes a difference because of the difference our
No. 3
No. 1
art-time MBA programs
p
in its 2010 “America’s Best
mong the Best Master’s
a
Universities in the North in
the 2010 “America’s Best
Colleges” survey.
in 2009 for aims achieved
by students in the
Baltimore-Washington area.
No. 24
in the world in 2009 for aims
achieved by students.
The Sellinger School
is the only private
university in Maryland
dually accredited by the
The Sellinger School
Emerging Leaders
MBA
Students with some
experience, in teh
om;mdeoomBeate eos
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sumquos suntis asit,
secust, aut rescias ditaqui
doluptam volectiae
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Full-time, 20 credits
semester
13 months
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Fall semester
Students with some
Part-time, 8 credits
semester
cum ea voloria dio
February 15
The Princeton Review
Fall semester
ranked
August 15 the Sellinger School
Spring semester
in the
Professional MBA
There are many ways
to
experience,
in teh
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learn more about our
degree eos
programs. There are
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24 - 36 months
MS in Finance
Students with some
experience, in teh
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understand them more deeply. You’ll graduate a
MBA Fellows
withwho
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, effective leader.Students
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makes a difference because of the difference
oureos
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PERSONAL CONSULTATION
August 15
Spring semester
TOP 15
in Global Management in
its 2009 “Student Opinion
Honors for Business
Schools.”
semester
13 months
School of Business and Management
you learn
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Fall semester
cum ea voloria dio
February 15
Fall semester
cum ea voloria dio
February 15
Fall semester
August 15
Spring semester
August 15
Spring semester
At Loyola University Maryland’s Sellinger
School of Business and Management you learn
Executive
MBA
with some
more than just
the fundamentals
ofStudents
business.
experience, in teh
You learn how to view the world from
new per- eos
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more than just the fundamentals of business.
You learn how to view the world from new
perspectives, discern situations more clearly,
and understand them more deeply. You’ll
graduate a prepared, ethical , effective leader.
difference our education makes in you.
You learn how to view the world from new
perspectives, discern situations more clearly,
You learn how to view the world from new perand understand them more deeply. You’ll
COURSE WAIVER ANALYSIS
spectives, discern situations more clearly, and
graduate a prepared, ethical , effective leader.
understand them more deeply. You’ll graduate a
Sellinger School of Business and Management
prepared, ethical , effective leader. A leader who
you learn more than just the fundamentals of
difference our education makes in you.
makes a difference because of the difference our
business. You learn how to view the world from
new perspectives, discern situations more
P: 410-617-5555
At Loyola University Maryland’s Sellinger School of Businessclearly,
and and understand them more deeply.
F: 410-617-5535
University
Maryland’s
Sellinger School
ManagementLoyola
you learn
more than
just the fundamentals
of business.You’ll
You graduate a prepared, ethical , effective
E: mfrese@loyola.edu
of Business and Management you learn more
leader. A leader who makes a difference because
learn how than
to view
from newofperspectives,
justthe
theworld
fundamentals
business. discern situations
of the difference our education makes in you.
SEE
BUSINESS
TOP 30
APPLICATION
DEADLINE(S)
Business
Schools.”
BARBARA COWARD
P: 410-617-5555
F: 410-617-5535
E: mfrese@loyola.edu
ranked
the Sellinger School
AMONG THE
BEST EXECUTIVE
MBA PROGRAMS
IN THE WORLD
ENTRANCE REQUIREMENTS
MANNETTE FRESE
MBA TEST DRIVE
ranked
PROGRAM LENGTH
deeply. You’ll graduate a prepared, ethical , effective leader. A leader who makesunderstand
a
them more deeply. You’ll graduate a
Financial Times
ranked
the Sellinger School’s
Executive MBA program
TIME COMMITMENT
CLASS VISIT
from new perspectives, discern situations more clearly, and understand them more
Financial Times
ranked
Loyola University Maryland
STUDENT TYPE
learn more than just the fundamentals of business. You learn how to view the world
U.S. News & World Report
ranked
as one of the nation’s
DEGREE
ATTEND AN INFORMATION SESSION
At Loyola University Maryland’s Sellinger School of Business and Management you
U.S. News & World Report
Welcome
more clearly, and understand them more deeply. You’ll graduate
a prepared, ethical , effective leader. A leader who makes a difference
because of the difference our education makes in you.
Loyola University Maryland’s Sellinger School of Business
and Management you learn more than just the fundamentals of
business. You learn how to view the world from new perspectives, discern
situations more clearly, and understand them more deeply.
Karyl Leggio, Ph.D.
Dean
Rev. Joseph A. Sellinger, S.J., School
of Business and Management
semester
13 months
August 15
Spring semester
AACSB
in both business, 1988
and accounting, 1990.
10%
is among
fewer than
of all business schools
nationwide
1.5%
and
in the world to hold dual
accreditation through
the AACSB.
Financial Times
for 2009.
NTER
ENTER
ger
Print Collateral - Brochures
Professional MBA
Executive MBA
Master of Science
in Finance
MBA Fellows
Invest in yourself
and your career.
Lead with a
long-term view.
Electronic Communication - E-mail Template
See Business
DiΩerently.
THE LOYOLA MBA
learn
more
Dear John,
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pratiur mos quat.
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aut doluptis es con conserum quaturit, consequ asincia experum quatiis exerro et erem re lam, sim
volendi tioneste ius, quatemp osandaes excestrum que nulparunt, cus.
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nem quodiamus, sunti dolenia mendicae restibus, quam ex ex ex exceaqu ament, sunt odis autesectur min cumque derum eventur? Atia cum iliquae ressed milique abor ad maiorrum in prat vid quid
quodi occus, quaeperum quatur? Quidele ndelend andandae nusam volorro etur, optatur magnis
exerspe volore et ea qui voloribus is ra inus doluptae sit dolles etusaperum reped magnatem ni sequi
conet id molupta dolorio nescient etur, suntius am nonsecum nistis aut dolorest, quuntiu mquosam.
Sellinger
School of Business
Print Collateral - Brochures - Interior Spread
See
Business…
Ethically.
Ethics are an essential part of our Jesuit identity and have been central
to our business programs since their inception. Our values-centered
business curriculum transforms you.
Globally.
You’ll learn to experience the world from new perspectives—fostering
an appreciation for how business is done, whether at a local, regional, or
international level, and an appreciation for how business decisions
affect global society at large.
Confidently.
Armed with enhanced leadership skills, you’ll approach situations with
confidence and make thoughtful strategic decisions.
Responsibly.
We ask you to reflect on the hard questions and embrace the concept
of doing well by doing good. This broad sense of responsibility to
the greater community will sharpen your business acumen, enhance
leadership skills, and improve the world around you.
Innovatively.
Your entrepreneurial spirit will be awakened as you work on live
case studies and consulting projects, and bring what you learn in the
classroom to real business scenarios.
Differently.
At Loyola you will earn more than an MBA. You’ll graduate a strong,
ethical, effective leader. A leader who makes a difference because of the
difference Loyola made in you.
Print Collateral - Brochures - Interior Spread
A Loyola degree offers a high return on
investment for both you and your company.
WIN
WIN
The Executive MBA offers an extraordinary return on your investment—
one that begins the moment you start classes and continues for many years
to come, paying dividends long after you complete your degree.
You’ll expand your knowledge, build professional skills, and learn to
approach challenges and opportunities with ethics and integrity, which will
transform you from a promising leader to one ready to make a difference not
just in your organization, but in the world. You’ll dissect real-life business
issues as they unfold, and apply what you’re learning in the classroom to the
questions you face in your professional life. And you’ll join a well-connected
network of contacts with influence across a wide range of industries.
The Executive MBA program will strengthen your organization and open
new doors for your career—and your future.
Website
Website & Electronic Newsletter
Website

brand guide - Loyola University Maryland

Transcription

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