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Kaihan Keynote Innovation Takes Root
STEVE JOBS RICHARD BRANSON ESTÉE LAUDER MUHAMMAD YUNUS RATAN TATA MARTHA STEWART THOMAS EDISON RAY KROC BETSY JOHNSON RICHARD BRANSON OPRAH WINFREY SŌICHIRŌ HONDA ELIZABETH ARDEN DHIRUBHAI AMBANI BILL GATES CHARLES REVSON HENRY FORD MARTIN LUTHER KING JR MOTHER TERESA MAHATMA GANDHI NELSON MANDELA ROSA PARKS MUHAMMAD YUNUS MARGARET THATCHER BENJAMIN FRANKLIN MARK ZUCKERBERG FACEBOOK ARIANNA HUFFINGTON HUFFINGTON POST ELON MUSK TESLA MOTORS SUSAN LYNE GIFT GROUPE TOM ADAMS ROSETTA STONE CORY BOOKER MAYOR, NEWAR, NJ MARISSA MAYER YAHOO WAYNE GATTINELLA WEBMD SABRINA HERRERA GENOMMA LAB ROBERT KEANE VISTAPRINT JEFF BEZOS AMAZON LARRY PAGE GOOGLE ANN HAND PROJECT FROG JOSH LINKNER EPRIZE MARK VADON BLUE NILE “MY ATTITUDE WAS THAT COMPETITION CAN TRY TO COPY MY STYLE. BUT THEY CAN’T READ MY MIND; SO I’LL LEAVE THEM A MILE AND HALF BEHIND.” FIRST THEY IGNORE YOU, THEN THEY LAUGH AT YOU, THEN THEY FIGHT YOU, THEN YOU WIN. HORSES RIDER CARE & TRAINING “HEAVIER THAN AIR FLYING MACHINES ARE IMPOSSIBLE.” LORD KELVIN, ROYAL SOCIETY, 1895 “WHO THE HELL WANTS TO HEAR ACTORS TALK?” HARRY WARNER, WARNER BROTHERS PICTURES, 1927 “THERE IS NO REASON FOR ANY INDIVIDUAL TO AHAVE A COMPUTER IN THEIR HOME.” KEN OLSEN, DIGITAL EQUIPMENT CORPORATION, 1977 “THERE IS NO LIKELIHOOD MAN CAN EVER TAP THE POWER OF THE ATOM.” ROBERT MILLIKAN, NOBEL PRIZE IN PHYSICS, 1923 “THE PHONOGRAPH… IS NOT OF ANY COMMERCIAL VALUE.” THOMAS EDISON, 1880 TWO STANDARD APPROACHES OPTION NARROWING RULES 1. 2. 3. 4. 5. 6. LAY OUT OPTIONS, APPLY DATA, ARRIVE AT THE OPTIMAL OPTION Alkdjklsdlkj Asdlkfj bou Alsk boiuoidf Goibjhkal dgs Glijgbuu ges gljgoiud FOLLOW PROVEN RULES FOR BEST PRACTICE THE IDEAS FRAMEWORK IMAGINE DISSECT EXPAND ANALYZE SELL CHOOSE DIFFERENT LEVERAGE POINTS GENERATE MORE POTENTIAL STRATEGIES CHOOSE DISRUPTIVE STRATEGIES DECIDE HOW TO COMMUNICATE STRATEGY OBJECTIVES SET AN IMPOSSIBLE GOAL THE IDEAS FRAMEWORK IMAGINE DISSECT EXPAND ANALYZE SELL CHOOSE DIFFERENT LEVERAGE POINTS GENERATE MORE POTENTIAL STRATEGIES CHOOSE DISRUPTIVE STRATEGIES DECIDE HOW TO COMMUNICATE STRATEGY OBJECTIVES SET AN IMPOSSIBLE GOAL CONSCIOUSNESS PHONETIC LOOP VISUO-SPATIAL SKETCHPAD EPISODIC BUFFER RELATIVE NUMBER OF NARRATIVE CHESS PLAYERS RECOGNIZE: GRAND MASTER MASTER EXPERT FAIRYTALES EUROPE & AMERICAS KONAN JAPAN PURANAS INDIA 36 STRATAGEMS CHINA CORE RESEARCH COMPANY 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 AES CORP. (THE) AL TRAN TECHNOLOGIES SA AMOREPACIFIC CORP APOLLO GROUP INC ASSA ABLOY AB ATI TECHNOLOGIES INC AUTOSTRADE SPA BARR PHARMACEUTICALS INC BROOKFIELD PROPERTIES CORP CAPITA GROUP PLC CHINA INTL MARINE CONTAINERS CJ CORP CLEAR CHANNEL COMMUNICATIONS CSL LTD D R HORTON INC DELL INC ESPRIT HLDINGS LTD FOREST LABORATORIES FRONTLINE LTD GAME GROUP PLC (THE) H & M HENNES & MAURI TZ AB HERO HONDA MOTORS LTD HON HAI PRECISION IND CO LTD IMPALA PLATINUM HOLDINGS LTD INFOSYS TECHNOLOGIES LTD INTL GAME TECHNOLOGY ICI CORP BHD KINGSPAN GROUP PLC MAN GROUP PLC MERITAGE HOMES CORP MICROSOFT CORP NOKIA (AEI) OY NVR INC OM GROUP INC PENN NATIONAL GMAING INC PUMA AG RUOLF DASSLER SPORT SAGE GROUP PLC SHINSE GAE CO LTD SKYWEST INC SPIL-SILICONWARE PREC IND CO STARBUCKS CORP TECHTRNOIC INDUSTRIES CO LTD TEVA PHARMACEUTICALS TIETOENATOR OYJ VORNADO REALTY TRUST WFTHERSPOON 8 NARRATIVES TO FIND A FOURTH OPTION OUTTHINK THE COMPETITION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 BEAT THE COMPETITION NARRATIVE 10 LOCK UP RESOURCES NARRATIVE 11 CAPTIVE CUSTOMERS NARRATIVE 27 BUILD ECONOMIES OF SCALE FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND I JUST THINK A FUTURE IN WHICH ANYONE CAN SHOOT STUFF INTO SPACE IS MORE EXCITING THAN ONE WHICH ONLY THE GOVERNMENT CAN. NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND Wellness Next Battleground Natural Food Service NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND WHERE IS THE NEXT BATTLEGROUND? EMERGING TECHNOLOGIES? SOCIAL SHIFTS? GEOGRAPHIES? NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 Open Table Uber Hipmunk AirBnB COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 34 COORDINATE THE UNCOORDINATED WHO WOULD WE LIKE TO COORDINATE? CUSTOMERS? EXPERTS? EMPLOYEES? REGULATORS? NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 7 FORCE A TWO-FRONT BATTLE CLOUD SOFTWARE RETAIL CLOUD SOFTWARE NARRATIVE 7 FORCE A TWO-FRONT BATTLE FILM ANIMATION ENGINEERING SOFTWARE FILM ANIMATION NARRATIVE 7 FORCE A TWO-FRONT BATTLE CPA FIRMS: PROJECTS RESOURCES CPA FIRMS: PROJECTS NARRATIVE 7 FORCE A TWO-FRONT BATTLE WHAT IS YOUR UNIQUE ADVANTAGE CAPABILITY? INTO WHAT NEW AREA COULD YOU PROJECT THIS? NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 33 BE GOOD SHAREHOLDERS CORPORATION CUSTOMERS NARRATIVE 33 BE GOOD SHAREHOLDERS NARRATIVE 33 BE GOOD ENVIRONMENT COMMUNITY CORPORATION GOV’T/ COUNTRY EMPLOYEES CUSTOMERS NARRATIVE 33 BE GOOD NARRATIVE 33 BE GOOD NARRATIVE 33 BE GOOD NARRATIVE 33 BE GOOD HOW CAN YOU CREATE A STRATEGIC POWER BY PURSUING A “GOOD” STRATEGY? NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING JULIE PICKENS NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING INGVAR KAMPRAD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING GARY ANDERSON NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING WHAT WOULD YOU LIKE TO ADD TO THE GAME? NEW CATEGORIES? NEW OCCASIONS OR NEEDS? NEW CUSTOMERS? NEW SUPPLIERS? NEW DISTRIBUTORS? NEW REGULATORS? NARRATIVES TO FIND A FOURTH OPTION NARRATIVE 22 MOVE EARLY TO THE NEXT BATTLEGROUND NARRATIVE 34 COORDINATE THE UNCOORDINATED NARRATIVE 7 FORCE A TWO-FRONT BATTLE NARRATIVE 33 BE GOOD NARRATIVE 32 CREATE SOMETHING OUT OF NOTHING IMPOSSIBLE IS A WORD TO BE FOUND ONLY IN THE DICTIONARY OF FOOLS. IT’S NOT THAT I’M SO SMART, IT’S JUST THAT I STAY WITH PROBLEMS LONGER. SELECTING YOUR FOURTH OPTION HIGH CRAZY IDEAS WASTES OF TIME WINNING MOVES TACTICS LOW DIFFICULT EASY HORSES RIDER CARE & TRAINING STEVE JOBS RICHARD BRANSON ESTÉE LAUDER MUHAMMAD YUNUS RATAN TATA MARTHA STEWART THOMAS EDISON RAY KROC BETSY JOHNSON KAIHAN@OUTTHINKER.COM WWW.OUTTHINKER.COM @KAIHAN
