stripjoints nov issue.indd

DJ BOOTH
by Dave Manack
IS IT TIME TO ADD MORE ROCK TO YOUR CLUB’S PLAYLIST?
“HELLYEAH,” SAYS DRUM LEGEND & CLUB OWNER, VINNIE PAUL
F
ew subjects in the adult nightclub industry are more
frequently or heavily debated than music. As in,
what types of music are best suited for adult clubs.
Classic rock? Hip hop? Pop? Metal? Or a mixture of all of
these? Everyone has their opinion—and I mean, everyone.
But perhaps the more important facet of the debate is,
who should be in charge of selecting what type of music is
played in the club—the DJs, the dancers, the managers or
the owner?
Here’s how to co-promote
your club in a major retail
outlet for free on Black Friday!
Question: How many times has your club been
invited to promote itself—for free—in a mainstream
retail outlet, on the busiest shopping day of the year?
Chances are, your answer is, “Never.” Until now.
If you’re looking for an out-of-the-box way to promote
your club for free—and let’s face it, who isn’t—then
Pantera and Rhino Records have a very unique
opportunity for you.
On Friday, November
26—otherwise known as
Black Friday, the day after
Thanksgiving—Pantera and
Rhino are promoting their
National Black Friday Record
Store Day. In conjunction
with the release of Pantera’s
Cowboys From Hell 20th
Anniversary boxed set,
independent record stores
around the country will be kicking off their holiday
season with this very special event.
How can your club get involved with this event, and
how can it help to promote your club? Glad you asked!
Pantera and Rhino Records are asking for one or
more of your club’s entertainers to be at the record
store for one solid hour on Black Friday. The girls
should dress in their cutest Christmas outfits, and while
they’re there, they can feel free to hand out business
cards or promo material for your club.
Think about that: How many times has your club
been invited to promote itself in a mainstream retail
outlet? And not just on any old day—this is on Black
Friday, the busiest shopping day of the year?!
If you’re interested in being a part of this
unique promotional event, please email
BlackFriday@Pantera.com today!
Vinnie Paul, drummer for the metal bands Pantera and
Hellyeah, wants to weigh in on the matter. But before you
get ready to dismiss his opinion, consider a few things. First,
he’s also an adult club owner—co-owner of The Clubhouse
in Dallas, to be exact. And as a very successful touring
musician for the past 20 years, he’s been to more adult
nightclubs across the country and around the world than
most rock stars or pro athletes could dream of.
So what does Vinnie think?
“So many strip clubs today think they have to play rap
and hip hop, but that will run me out of the club faster than
anything,” says Paul, as he prepared for a quick vacation
“So many strip clubs
today think they
have to play rap and
hip hop. But a lot of
people want to hear
some good ol’ rock
and roll. And girls like
dancing to that stuff,
too. For people that
say that they don’t,
that’s bullshit—I’ve
seen a girl dance to
death metal!”
— Vinnie Paul, strip
club owner and
drummer for Pantera
and Hellyeah
between Hellyeah tours. “If I have to sit there and hear Lil’
Wayne or Nelly ... it drives you crazy. It all sounds the same,
with the same beat. A lot of people still love good ol’ rock
and roll; they want to hear some Metallica, Pantera or Van
Halen. And girls like dancing to it. People that say that they
don’t, but that’s bullshit. I’ve seen a girl dance to death
metal!”
You’ll have to forgive Vinnie, however, if he hasn’t found
his way into your club lately. His band Hellyeah’s second disc
Stampede was released this past July, featuring the top five
Active Rock hit, “Hell of a Time.” And even more recently,
continued from page 82
the three-disc 20th Anniversary Edition of Pantera’s major
label debut Cowboys From Hell was released in September
(the title track appeared on the “StripJoints” disc that
accompanied the September issue of the Club Bulletin—Ed.).
“Let’s just say I was a very busy person for a while there,”
Paul says with a laugh. “There’s some real history with
Pantera, and I was very instrumental in putting that CD and
boxed set together. But right now, without a doubt, Hellyeah
is my priority. It’s my band, it’s my future.”
In the coming months, however, Paul will continue to
split his time promoting both bands. Hellyeah (which also
consists of members of the band Mudvayne) is preparing for
a lengthy tour of the U.K. and Europe with the band Stone
Sour, while the expanded boxed set for Cowboys From Hell
is set for release in November 2010. In fact, Paul and Rhino
Records (which is releasing the Cowboys boxed set) have
a very unique opportunity for adult nightclubs to promote
themselves on November 26—Black Friday—in record stores
across the country [please see the sidebar story on page 82
for more details].
“Pantera and strippers have always gone hand in hand,”
says Paul. “This promotion is a great way to keep rock and
roll, and Pantera’s music, alive in the clubs.”
“‘StripJoints,’ the bastard child of ED Publications and
Concrete Marketing, is the kind of promotional vehicle
that is possible when the world of adult entertainment
and the record business come together,” says Concrete’s
President Bob Chiappardi. “The Pantera Black Friday event
demonstrates, once again, the common ground between
these two businesses. And it’s great to have a legendary
band like Pantera at the center of this kind of cross promotion
between strip clubs and record stores.”
Despite the fact that Paul is excited about the chance to
revisit the disc that launched Pantera’s career, it would be
understandable if it would elicit mixed feelings. While the
band—which also featured frontman Phil Anselmo, bassist
Rex Brown and Paul’s brother and guitar legend “Dimebag”
Darrell—enjoyed a great deal of success throughout the ‘90s,
internal conflict between band members (especially regarding
Anselmo) caused the group to disband in 2003. But far, far
worse, is the fact that on December 8, 2006, while on stage
with their post-Pantera band Damageplan, Paul witnessed his
brother being shot and killed while on stage at the Alrosa Villa
in Columbus, Ohio.
But according to Paul, working on the Anniversary Edition
of Cowboys brought back nothing but great memories of a
time when the band stood on top of the metal mountain.
“Back then, we were truly a band of brothers; if you
fucked with one of us, you fucked with all of us,” says Paul.
“We were dedicated to the word Pantera, and we gave our all
to it. We got turned down by every major label in the world
20 times, so we were pissed off and full of energy, and that
came through in the music. It’s good to reflect on that and
feel that again.
“But I feel that same passion and energy with Hellyeah,”
Paul adds. “We’re kind of an underdog, too. Fans realize this
is a real band, not a side project. They catch the vibe of the
band; it’s all about having a good time. They bring their case
of beer with them and they’re ready to rock and roll!”
For more information on Pantera or Hellyeah, please visit
www.Pantera.com or www.HellyeahBand.com.
OH, “SO GOOD” ... “MOVE YOUR BODY” TO STRIPJOINTS 26!
My Darkest Days
“Move Your Body”
Tina (featuring Jim Beanz & Fat Joe)
“So Good”
My Darkest Days was discovered by Nickelback frontman Chad Kroeger, and it’s easy to spot what he found so
appealing with the band. After all, what does Nickelback’s
catalog mostly sing about? Girls. Like, how cool it is being
naked in the back seat with a girl, girls dancing naked with
other girls, etc. On the stiletto heels of the band’s move to
being every feature entertainer’s opener with their “Porn Star
Dancing” track, My Darkest Days continues their residence
in strip clubs with “Move Your Body,” a rather self-explanatory ode to rhythm gyration and full-figured friction so that a
room—be it bed, living or rumpus—is set on fire (metaphorically, of course).
Certain dance songs make you want to bounce your head;
others give your ass the shakes. Thankfully, Tina’s “So Good”
elicits both—sometimes in unison—with a familiar East Coast
beat and a few tablas thrown in to break up her traditional
R&B/hip hop banger de jour. Jim Beanz brings the thump and
Fat Joe comes in for the ubiquitous rap bridge, ensuring that
the song will get your girls’ bootys shaking.
Escape the Fate
“City of Sin”
Not all metal in clubs is meant to be “Cherry Pie.” Some
metal is just angry and emo ... probably like a few of your
entertainers. For those girls who shop at Hot Topic, sport
Hello Kitty tattoos and have a self-taught heavy metal
education that dates all the way back to the Twilight film
soundtracks comes Escape the Fate’s “City of Sin’ off the
group’s new, self-titled LP. Great background music for your
more alt-type girls dancing all alt-y on the poles.
Die Antwoord
“Enter the Ninja”
Next time you’re in a heated hip hop argument with your
DJ and you’re wanting to defeat him with a finishing blow of
esoteric foreign rappers who aren’t Snow (you know … “I’ll
lick ya boom boom down”), shoot for Die Antwoord, a South
African emcee as pale as Vanilla Ice and as tatted as LL Cool
J. In “Enter the Ninja” what Die Antwoord is discussing is
beyond us other than he may or may not be an actual Samurai
sword-wielding agent of certain death, but there is an exposed
nerve sense of newness to his delivery that is a welcomed
break from the steady rotation of Lil’ Wayne and Nelly.
— Kristofer Kay
Your StripJoints disc comes courtesy of Concrete Marketing.
For more information, email StripJoints@ConcretePlanet.com.