Distribution Is Key To Valspar Wood Growth Strategy Healthcare

Distribution
M A R C H
2 012
MATTERS
Distribution Is Key To Valspar
Wood Growth Strategy
Healthcare Design, A Shared Responsibility
The Edge of Distribution
Create Just-In-Time Connections
CIDA Member Directory
Distribution
IS KEYTO Valspar
Wood Growth Strategy
BRENT JEWELL, VALSPAR
VICE PRESIDENT OF DISTRIBUTION
The editor’s of Surface & Panel
recently had the opportunity
to talk with Brent Jewell, Vice
President of Valspar Wood
Coatings about distribution. Jewell came to Valspar in 2010
from the coated paper industry,
a business that relies heavily
on distribution for success. Having added a number of
new industrial distribution
partners that serve cabinet
manufacturers and furniture
makers with numerous outlets
on the west coast, east coast,
and the mid-west over the
past 18 months, expanding
distribution throughout North
America is one of Valspar’s core
business strategies.
52
SURFACE & PANEL:
What does distribution
do for Valspar beyond providing shelves for
your finishing products?
SURFACE & PANEL: What is an example of
a Valspar product that originated from distributor feedback.
JEWELL: Distributors serve a customer base
– the small-to-medium-size OEM – that as
a manufacturer we can’t serve efficiently.
With the number and geographical dispersion of end-users around the country, we
cannot afford to provide the local inventory, local availability, local sales support,
and local service, including delivery, color
matching, training, and speed of response,
on a direct basis with the same quality that
distributors do. On a more basic level our
distributors provide an efficient channel
for us to sell Valspar products but also to
gather field intelligence from folks who are
in the trenches everyday. They allow us to
do what we do best – make finishing products. Our responsibility is to provide our distributors with the components they need to
be valuable in the field because until they
grow their business, we can’t grow ours.
JEWELL:
What are some of the
more innovative contributions you see from
your distributors?
SURFACE & PANEL:
JEWELL: We seek innovation not just in our
products but also in the entire breadth of
our product line, the depth of our service
and support, and in our overall distribution
program. We always encourage distributor
feedback and those comments are considered in everything we do. Specifically
distributors have had a great deal of input
into our online educational and informational tools such as our web portal, online
training videos, and our merchandising programs that ultimately help distributors promote their own businesses.
subscribe online at www.surfaceandpanel.com
The best example is probably an
improved stain base for our Graintone
Ready Mix stain system that will allow for
greater flexibility and customization. This
product is available in a 550 VOC format
that helps distributors serve the growing
demand for lower volatility formulations
and greater color flexibility.
SURFACE & PANEL: How does professional
education and training add value in the distribution channel?
JEWELL: Finishes are complex so “training
the trainer” is really important to our success. Our training is designed to enable
the interaction between our distributor
and their customer, the end user of our
product, to be a partnership that results
in a consultative, knowledge-based sale
rather than just a transactional sale.
Distributors distribute many different
types of products, in many cases not
only wood coatings. The more distributors
know about coatings and Valspar product
performance, the more success end-users
will have. That results in higher satisfaction, greater value, and sales.
We help our distributors achieve this
knowledge by providing different levels
of training – primary, intermediate, and
advanced – depending on their role and current knowledge base. This training ranges
from online via our web portal, to in-store, to
our three-day onsite program at our lab and
technical center in High Point, N.C.
PH OTOS COU RTESY OF VAL SPAR
How does Valspar use
computer technology to aid and enhance
distributor relationships?
SURFACE & PANEL:
JEWELL: This is an area where we are
continually improving but we are gaining
valuable insight from our distributors on
how we can better use digital devices,
web technology, and customized software to introduce new Valspar products
more efficiently within the umbrella of a
distributor’s business. We’ve launched a
distributor portal (www.valsparwood.com)
that houses many of the tools distributors need in order to be successful. And
we’ve taken it a step further to develop
a unique suite of advertising tools that
distributors can access and customize to
simply and easily co-brand their business
with Valspar. At the end of the day, our philosophy is all about helping our distributors succeed.
How Why should distributors work with Valspar?
SURFACE & PANEL:
JEWELL: There are many reasons but one
that immediately comes to mind is that we
develop unique products for large OEM’s,
DISTRIBUTOR TRAINING AND EDUCATION HELPS
DISTRIBUTORS BETTER UNDERSTAND HOW STEPS
IN WOOD FINISHING SUCH AS SPRAY APPLICATION
OF LACQUERS, STAINS, AND OTHER FINISHES,
REACT UNDER A VARIETY OF SITUATIONS. HERE,
VALSPAR TRAINER SCOTT DAVIS DEMONSTRATES
THE IMPORTANCE OF WOOD PREPARATION FOR
DISTRIBUTORS ATTENDING TRAINING AT THE VALSPAR
LAB AND TECHNICAL CENTER IN HIGH POINT, N.C.
and then refine those products before they
are available to small OEMs. Ultimately this
means through Valspar even the smallest
customer gets access to products that are
proven and available to the largest OEMs
in North America. s&p
Wurth Louis and Company
• 20 locations in western United States
• Offering a complete line of Formica® high pressure laminates
and Solid Surface products including new180fx®!
• Dedicated Specification Sales organization to service the
architectural and design communities
• Formica® and Wurth Louis and Company is FSC certified
• On-line ordering – available 24 hours a day,
7 days a week at www.wurthlac.com
Please visit www.wurthlac.com to find the location nearest you.
Wurth Louis and Company
www.wurthlac.com
WLAC_HalfPg.indd 2
Headquarters: 895 Columbia Street, Brea, CA 92821 • (800) 422-4389
surface&panel D I S T R I B U T I O N
M A1/30/12
T T E R S1:51
2 0PM
12
53
Healthcare Design
A SHARED RESPONSIBILITY
H
ealthcare design requires a special blend of aesthetics, performance and empathy. The architects
and designers at IKM Incorporated, located in
Pittsburgh, PA use these concepts to develop customized healthcare spaces. Pittsburgh has the oldest demographic in the United States outside of Dade County Florida, and
with it a correspondingly robust healthcare/senior care system.
These market segments account for 85 percent of IKM’s work.
“As architects we feel we have the ability to improve healing
and affect the quality of treatment,” says Matt Hansen, Architect and Project Manager for IKM. “We believe that if given the
opportunity we can be an asset to nurses and physicians and
help them to do their job in a more efficient way.” IKM blends
traditional, transitional and contemporary materials and colors
to create specialized spaces. They also rely on established relationships with fabricators and suppliers to complete projects
within the healthcare industry’s uncompromising timelines.
54
subscribe online at www.surfaceandpanel.com
The IKM team designs comfortable space and chooses materials that look good and can perform in demanding healthcare environments, but they rely on trusted fabricators to procure materials,
build the pieces and install the finished products. Caseworks Inc.,
located in Youngwood, PA is one of IKM’s fabricator partners. “We’ve
been in business for close to 35 years,” says Bruce Kaufman, Sales
Executive for Caseworks Inc. “We both fabricate and install, and our
primary market is healthcare. We’re a listed vendor for the healthcare system in the Pittsburgh area, which is a very tough bid list to
get on.” The demographic of the local population translates to very
full facilities, and a lot of competition for the healthcare dollar. “We
strictly cater to our customers and we never drop the ball,” says
Kaufman. “Years ago we would get an entire wing to renovate, but
now hospitals are at 100 percent occupancy. So we get limited areas
blocked off and every project is carefully phased. Not only that, but
the mechanics of state health permitting and inspections are often
set before the project has even begun, and they are totally inflexible.
If we have to, we work 24-hours a day to meet those schedules.”
IKM recently completed three chemotherapy suites for the
West Penn Allegheny Onconolgy Network that are good examples
of Caseworks’ core competency, custom projects that require specialty, high-performance engineered materials. “When it comes to
materials you have to be able to rely on your supplier to give you
what you need,” says Kaufman. “We have a very strong base here
with a company called Distributor Services Inc. Nobody else in the
area has the infrastructure to put together specialty goods like
NAUF panels and custom laid up veneer quickly. If we need something from DSI tomorrow, it is here tomorrow.”
Get your
groove on
without having to wear
“jeggings.”
Introducing
Treefrog Groove.
7 new real wood veneer
laminates with a textured
finish. Just beautiful.
And beautiful to touch.
4’ x 10’ sheets.
treefrogveneer.com
All of the cabinets Caseworks builds for medical projects are built
from TFM with durable Wilsonart or Nevamar HPL exteriors. Panels
fastened against walls use a fire-rated particleboard substrate. “The
designs that come from Matt Hansen are lighter and more durable
because they are made from engineered materials,” says Kaufman.
“For the client that means less weight from repetitive lifting and
opening. But it also lets Hansen bypass chunky industrial hardware
and go to a higher-design European hinge. Both Hafele and Salice
have products rated for industrial use. We get those from DSI too,
they are a full service supplier. I don’t stock materials, and I don’t
have enough time on my hands to call around and find everything we
need for a project.”
surface&panel D I S T R I B U T I O N
MATTERS 2012
55
Specifying high-performance materials with traditional,
transitional and contemporary aesthetics makes
healthcare spaces that go beyond sterile institutions.
Amerhart is your source for
AraucoPly sanded panels are laid up on a composed core using exterior
*Phenolic exterior glue and 100% plantation grown Radiata pine for
consistent quality and performance. All AC panels have exterior glue,
regardless of the manufacturer and many interior glue panels also raise the
issue of formaldehyde emissions that is not an issue with Phenolic glues.
PRODUCT FEATURES
• Stable composed core
• High quality solid face
• Interior & Exterior applications
• Pre-sanded for finishing
APPLICATIONS
• Stair Cases
• Tables & Countertops
• Base panel for high pressure
lamination
• Cabinets, furniture
• Underlayment
Call one of Amerhart’s locations today.
800.236.2211
800.642.1733
PEKIN: 800.879.9123
SUN PRAIRIE: 800.879.7123
TRAVERSE CITY: 877.700.5190
WEST SALEM: 800.879.8123
GREEN BAY:
MILWAUKEE:
56
www.amerhar t.com
subscribe online at www.surfaceandpanel.com
That’s where Dave Dacenzo, General Sale Manager for DSI
comes in.” Clients like Caseworks do a lot of work with the medical
community here, so we are keenly aware of their specification products and their time sensitive parameters,” says Dacenzo. “It is our
job to understand manufacturing lead times. Most of the folks that
we buy our materials from are made to order companies, not made
to stock companies. We deal with lead times that are measured in
weeks, so we can deliver for our customers when their lead times
are measured in days.” Beyond maintaining eight warehouses with
a carefully selected product mix, DSI strengthens customer relationships by offering value-added services, like in-house capabilities to
pre-laminate panels. DSI also has LEED AP professionals on staff to
consult on specialty projects.
“When we introduce a new material into an environment, we
need to know it is going to hold up to these harsh cleaners and still
look and perform the way it did when we first put it in,” says Hansen.
And that is a responsibility that is shared throughout the value chain.
Healthcare design is one of those things that when done well, the
result is subtle; a functional, comfortable space that expresses compassion and confidence. It is when finishes wear or layout is cumbersome that people tend to notice. IKM makes sure that doesn’t
happen.
From a design standpoint, IKM works to reduce anxiety and make
people more comfortable. And they do so with both patients and
practitioners in mind. Specifying high-performance materials with
traditional, transitional and contemporary aesthetics makes healthcare spaces that go beyond sterile institutions. “The healthcare facility market is really about making a difference in people’s lives,” says
Hansen. “That is why healthcare design, to us, is so exciting.” s&p
Setting the standard
G60 Navarra Pine Grey with 514 Cherry Gloss
Rich in versatility and design, the Global Collection,
by Uniboard®, is a dynamic and luxurious colour
palette that captures the leading architectural,
commercial and residential trends.
The Global Collection enhances Uniboard’s
comprehensive melamine collection and is
available on all Uniboard particleboard and
MDF panels, including the full range of NU Green®
products.
Think all TFM is the same?
The Global Collection, made exclusively
by Uniboard in North America.
Think again!
Global Collection from
a global leader.
A Pfleiderer AG company
1-800-263-5240
www.uniboard.com
G50 Legno Tabac
PH OTOS COU RTESY OF HÄFELE AMERIC A CO.
PAUL SMITH, PRESIDENT OF
HÄFELE AMERICA
THE Edge OF Distribution
I
n highly efficient natural systems (think: cell membranes,
companion planting in agriculture, the way nature disperses
populations of species within an ecosystem etc.) the busiest,
and in some cases most important areas, are the edges. An
edge is not a termination, but rather a place where things that exist
in different environments come together. Edges allow for greater
range, increased accessibility to resources and multi-directional
exchange. Edges provide a cushion. Efficiency in enterprise also
relies on the edge. In terms of manufacturing and delivering goods
to market, the distribution channel is the functional edge, providing
as many intermediary steps as are necessary to connect manufacturers with the people who use their products. Edges are not
boundaries, and they are not static.
In the case of distribution, the intermediary companies provide a
wide range of services depending on the needs of the manufacturers
that make products and the people who use product. There are the tangible benefits provided by distribution, logistical things like warehousing,
sales “feet on the street” and fleets to move product. But there are also
intangibles, like training/education, marketing, understanding guidelines for specific certifications and consulting with clients during design
and development. However, even these tasks could potentially be taken
on by the supplier or the end user. As Michael Darby, Director of Sales
and Marketing for Capital Lumber Company puts it, “You can cut distribution out of the channel, but you can’t cut the cost of distribution out
of the model. The question is whether you choose to absorb those functions into your cost structure, or pay someone else to do them for you.”
Do more than you ever dreamed
possible with your woodworking jobs.
Valspar offers innovative, easy-to-use and apply products
and superior support that help bring your ideas to life.
So dream it, create it, and enjoy the results. View how-to
videos and find a local distributor at Valsparwood.com
58
subscribe online at www.surfaceandpanel.com
c h a n g i n g
t h e
w o r l d
o f
s u r f a c e s
Artika and Rain premium-finish architecturally textured panels from StevensWood feel
and look like real wood, yet provide the durability and performance of laminate. With
a deep-textured grain, they offer the warmth and comfort of natural wood, but at a
fraction of the price.
Available in a series of 12 designer colors and a wide variety of core materials.
StevensWood offers limitless applications for cabinetry, office, retail, hospitality,
healthcare and other commercial applications. If you want the look of real wood along
with European style and performance, consider StevensWood decorative panels.
217-540-3179
704 W. Main, Teutopolis, IL 62467
w w w. s t e v e n s m e l a m i n e . c o m
Distribution done right is an alliance
of shared objectives that maximize
opportunity and minimize risk.
PHOTOS COURTESY OF HÄFELE AMERIC A CO.
CLEAN CURE™ TECHNOLOGY
But there are also benefits of distribution
that uniquely exist in that space of the edge,
such as the ability to meet buyers’ needs with
a broad range of products, and to do so within
FORMALDEHYDE-FREE
SOLVENT BORNE
LOW ODOR
HAPs FREE
Innovation is in the air.
Formaldehyde-free Finishes
from M.L. Campbell
Our breakthrough solvent borne technology platform
provides acid cure formaldehyde-free amino-alkyd
post-catalyzed and pre-catalyzed finishing systems
that are both low odor and HAPs free, helping to create
a safer work environment.
Products with Clean Cure™ Technology apply easily,
cure at normal ambient temperature and dry to a
smooth-touch finish with superior durability, depth,
clarity and aesthetics. Both EnviroVar™ conversion
varnish and EnviroMax™ pre-cat were specifically
formulated to eliminate formaldehyde off gassing
concerns from acid cure coatings on commercial
and residential projects, improving indoor air quality.
Our formaldehyde-free products include:
ENVIROVAR™
ENVIROMAX™
See your nearest M.L. Campbell distributor for
recommendations on which Clean Cure™ Technology
products best suit your shop’s needs.
*
®
Smart People. Brilliant Finishes.
Expertise is the key ingredient in all we do at M.L. Campbell. Not only in formulating our
products, but also in providing invaluable technical answers. Our expert distributors are the
best in the business. And they’re at your disposal with unmatched product knowledge and
training programs. Along with our easy-to-apply products and industry-leading marketing
support, M.L. Campbell gives you the wood finishing results you demand.
* M.L. Campbell EnviroVar™ earned a Sequoia New Product Award for Green/Environmental Leadership in Wood Coatings at the AWFS® Fair 2011.
60
the buyers’ time line. Paul Smith, President
of Häfele America has a qualified perspective
on this. Häfele is both a manufacturer and a
global distributor. “Our customer base is very
dispersed. It is made up of a lot of smaller
consumers, and it is very difficult for global
manufacturers to position themselves in that
market in an efficient way,” says Smith. “So
in my opinion a distributor like Häfele has the
ability not only to represent our own products
and our own manufacturing capability, but we
have the ability to represent and distribute
the manufacturing and product capability of
other companies. This allows us to bring more
than a one-size-fits-all solution to our clients.
At Häfele we call that ‘Functionality For You’
because it enables us to deliver customized
solutions.”
Another part of working the edge of distribution is balancing the unpredictability of
market demand with the rigidity of production
schedules. “There is potential for manufacturing to rub against distribution because
part of our function is to minimize the fluctuation of a market that does not operate on
engineered logic,” says Darby. “Expediency
is key. So as a distributor with a presence
in several geographic regions and access to
many product lines we use our database for
accurate tracking and fulfillment. We carry a
lot of stock and act like an extension of inventory in both directions. Manufacturers use us
to move product and minimize the assets sitting on the books. And local customers use
us as an extension of their own inventory. It is
up to us to make sure that the product is easily within reach whether the request comes in
with a standard lead time or the product has
to be delivered tomorrow.”
Distribution in general can take many
forms, from basic transactions to highly
sophisticated consultative sales that deliver
education to the buyers and market research
to the sellers. Regardless of the nuance of
the model, every distributor will list the same
thing as priority number one, and that is to
know the clients and to know the customers. Because the edge is also a buffer. Distribution done right is an alliance of shared
objectives that maximizes opportunity and
minimizes risk. s&p
subscribe online at www.surfaceandpanel.com
85 CleanCureTradeAd_WSN.indd 1
2/22/12 1:32 PM
Create JUST-IN-TIME
Connections
Delivering the Right Message with Social Media Marketing
A
n effort to effectively use social media channels can
weigh heavily on a company’s valuable time and financial resources. But when it’s done right, with a specific
focus on fortifying manufacturer-distributor ties, multimedia networking can be well worth the investment.
For example, longtime industry influencer, Terry Babij (pronounced Bobby),
embraces social media as a marketing
tool to enhance relationships, including those between manufacturer,
distributor and end user. Babij is the
Social Media strategist for Insync4,
a consulting firm specializing in organizational development and strategic
HR. He is also the Vice President of
Technology and Communications for
the Western New York chapter of the
National Kitchen and Bath Association, NKBA. Babij previously
worked as vice president of marketing and research and development for Berenson Corp, a decorative hardware manufacturer in
the industrial distribution channel, and served on CIDA’s steering
committee. With over 20 years’ experience in the kitchen and bath
industry, Babij focuses on building brand awareness and increasing market share by blending social media with more traditional
marketing methods. He recognized the benefits of social media and
its power for networking and branding beyond the trade show. He
shared some insight with Distribution Matters about his focus on
social media as a powerful marketing tool.
DM: At least in the hardware arena of CIDA, what are ways that a
social media presence, user-friendly websites and online ordering
can enhance manufacturers’ relationships with their distributors?
For one, several distributors have web-order platforms, which
are ideal for consumables and makes ordering very easy for customers who know what they need. An ability to chat or have “live”
online contact facilitates providing product details and assistance.
Social media provides and opportunity to connect directly with the
influencers and specifiers of these types of products. Distributors’
customer service staff are often over-tasked due to cutbacks in
the last few years, so more than ever, it is manufacturers who
must support wholesalers in providing product information and
promoting pull-through demand. A strong web and social-media
presence allow progressive manufacturers to immediately showcase new products to distributor’s end users.
TB:
DM:
Why did you embrace social media for Berenson?
A company’s products may not be a wholesale team’s highest
priority, where they are the highest for the manufacturer. Social
Media provides an opportunity to connect directly with the designers and buyers of our products. Companies can now connect
directly with these important people to ask industry-specific questions and take a pulse on what is important to them. Social Media
is a tool for the future. It allows us to listen, learn and engage others and become part of the fabric that defines a growing segment
of the industry.
TB:
A
CUT
ABOVE
37 years in business
11 locations throughout the Northeast
and Mid-Atlantic
Custom slotwall, beadboard, laminating
and architectural panels & doors
CEU presentations, LEED consulting,
Educational Seminars
Next day delivery on most orders
surface&panel D I S T R I B U T I O N
MATTERS 2012
61
The Conversation Prism
JESS3
WWW.JESS3.COM
a very important part of our
supply channel; they provide
the face-to-face contact with a
local stock position. The digital
world has increased the need
for speed. Expectations are
now measured in minutes not
hours or days. Because many
wholesalers have made staffing cutbacks, they often cannot devote the time to ptoduct
introductions they once did.
Digitally enabled distributors
will empower their customers
and add value to their business partnerships.
DM: Describe
the exchange of
ideas with a distributor partner
or potential customer that happen because of social media.
TB: As
DM: How does maintaining an
active social media presence
add value to a product line?
TB: Social
Media platforms
will increase brand awareness
among the taste-makers in our
category. This helps distributors make fulfillment easier by
allowing industry professionals
to ask for specific products
since they know what they
want by doing the research. We
are able to create a community
where our friends and followers can look to the channel for
information about more than
just the products provided,
and as a result, be among the
first to respond to chatter in
our market. This is also good
for optimizing search returns.
As an added benefit, we are
able to track improved traffic
to websites as well measure
customer registrations.
62
DM: How does improving product awareness via social media
activity enhance the manufacturer-distributor relationship?
TB: Social
media empowers
customers to tell their stories
and promote brands. This flips
the marketing funnel and gives
more power to the customers
and users. The manufacturer
and the specifiers’ distributors
benefit. Social Media tools
provide easy access to product
information as well as technical info, sales tools, videos
and promotions, increasing
involvement with the people
who are suggesting and selling our products. This can
enhance wholesalers’ product
knowledge too. Marketing with
social media allows us to distribute and broadcast news of
product introductions quickly
and help end-users find a local
source for product.
subscribe online at www.surfaceandpanel.com
DM: Do you predict social- and
new-media interaction might
replace other forms of business networking in the building
materials industry (specifically
CIDA)?
TB: Social media is just
another tool. Distributors and
their fabricator clients are still
networks grow we find
more people are seeing and
hearing what companies are
doing and making suggestions
to friends. For example, while
posting on LinkedIn Groups
a regional sales manager
mentioned that they will be
in a certain geographic area
and prospective customers
asked for meetings. I helped a
publisher with a Social Media
issue and had later there
were wonderful words written in their publication about
our products. Social Media is
about stories, conversations
and people, it is communication between people and
brands. All platforms should
not be looked at broadcast
tools rather a means for
conversation. Word of mouth is
becoming world of mouth. s&p
Understanding Social Media
TWITTER
I'm drinking #coffee
FACEBOOK
I like coffee
FOUR SQUARE
Here is where I drink my coffee
FLICKR
Here is a picture of my coffee
YOU TUBE
Here I am drinking my coffee
LINKEDIN
My skills include drinking coffee
PINTREST
Here are many styles of coffee
WORDPRESS
Here are my insights on coffee
BLOGGER
See Wordpress
GOOGLE+
See Facebook with “search” and more
MANUFACTURERS
Accuride International
12311 Shoemaker Ave.
Santa Fe Springs, CA 92679
P (562) 903-0200
F (562) 903-0208
www.accuride.com
Advanced Affiliates
96-12 43rd Ave.
Corona, NY 11368
P (800) 367-4393
F (718) 565-1444
www.decorite.com
Amerock Corporation
3 Glenlake Pkwy NE
Atlanta, GA 30328
P (704) 987-7545
F (704) 987-7534
www.amerock.com
Arborite
385 LaFleur
LaSalle, QB H8R3H7
P (514) 366-0262
F (514) 366-7982
www.arborite.com
Berenson Corp.
2495 Main St., #111
Buffalo, NY 14214-2152
P (716) 833-3100
F (716) 833-2402
www.berensonhardware.com
BEVEL-EDGE.COM
1700 Taylor Place Rd.
Allardt, TN 38504
P (866) 322-3835
F (800) 322-0549
www.bevel-edge.com
BHK Of America, Inc.
11 Bond St. / P.O. Box 37
Central Valley, NY 10917
P (845) 928-6200
F (845) 928-2287
www.bhkofamerica.com
Blum Inc.
7733 Old Plank Rd.
Stanley, NC 28164
P (704) 827-1345
F (704) 827-0799
www.blum.com
C.A. Technologies LLC
337 South Arthur Ave.
Louisville, CO 80027
P (303) 438-5707
F (303) 438-5708
www.spraycat.com
Chemetal
39 O’Neil Street
Easthampton, MA 01027
P (413) 529-0718
F (413) 529-9898
www.chemetalco.com
Flakeboard Co. Ltd.
80 Tiverton Court, Ste. 701
Markham, ON L3R 0G4
P (905) 475-9686
F (905) 475-3827
www.flakeboard.com
John Boos & Company
P.O. Box 609 / 315 South First St.
Effingham, IL 62401
P (217) 347-7701
F (217) 347-7705
www.johnboos.com
Choice Brands Adhesives
666 Redna Terrace, #500
Cincinnati, OH 45215
P (513) 772-1234
F (513) 772-9118
www.choicebrands.com
Formica Corp.
10155 Reading Rd.
Cincinnati, OH 45241
P (312) 735-2043
F (513) 786-3566
www.formica.com
Kerfkore Company
2630 Sidney Lanier Drive
Brunswick, GA 31525
P (912) 264-6496
F (912) 262-9763
www.kerfkore.com
Columbia Forest Products, Inc.
7900 Triad Center Dr., Ste 200
Greensboro, NC 27409
P (800) 637-1609
F (336) 605-6969
www.columbiaforestproducts.com
FormWood Industries, Inc.
1601 Production Rd.
Jeffersonville, IN 47130
P (812) 284-3676
F (812) 285-5074
www.formwood.com
King Plastic Corporation
1100 N. Toledo Blade Blvd.
North Port, FL 34288
P (941) 493-5200
F (914) 497-3274
www.kingplastic.com
CompX National/ CompX
Waterloo
P.O. Box 200
Mauldin, SC 29662
P (864) 297-6655
F (864) 297-9987
www.compx.com
Fulterer USA, Inc.
542 Townsend Ave.
High Point, NC 27263
P (336) 431-4646
F (336) 431-4620
www.fultererusa.com
Knape & Vogt Company
2700 Oak Industrial Dr. NE
Grand Rapids, MI 49505-6082
P (616) 459-3311
F (616) 459-0249
www.kv.com
Gemini Coatings
421 S.E. 21st St
El Reno, OK 73036
P (800) 262-5710
www.geminicoatings.com
Kuehn Bevel Inc.
10 Furnace St.
Stanhope, NJ 07874
P (800) 862-3835
F (973) 584-1855
www.kuehnbevel.com
Darlington Veneer Co., Inc.
P.O. Box 1087 / 225 4th Street
Darlington, SC 29540
P (843) 393-3861
F (843) 393-8243
www.darlingtonveneer.com
Deerwood Fasteners
638 Reese Dr.
Conover, NC 28613
P (828) 469-1075
f (828) 469-1050
www.deerwood.com
Doellken-Woodtape, Inc.
18 Covington Drive
Palm Desert, CA 92260
P (760) 862-1285
F (760) 862-1820
www.doellken-woodtape.com
Edgemate, Inc.
P.O. Box 72 / 333 Closson Rd.
Roaring Spring, PA 16673
P (888) 307-2150
F (425) 349-2121
www.edgemate.com
Element Designs
P.O. Box 7747
Charlotte, NC 28241
P (704) 332-3114
www.element-designs.com
Far East America
5410 McConnell Ave.
Los Angeles, CA 90066
P (310) 822-7771
F (310) 310-822-2920
www.feaco.com
Grand River Wood Products
360 Remington Rd.
Cuyahoga Falls, OH 44224
P (330) 945-6464
F (330) 923-8699
www.gr1879.com
Grass America Inc.
1202 Highway 66 S.
Kernersville, NC 27284
P (336) 996-4041
F (336) 996-4547
www.grassusa.com
CABINET INDUSTRY DISTRIBUTION ALLIANCE
CIDA MEMBER DIRECTORY
M.L. Campbell
101 Prospect Ave., 525 Republic
Cleveland, OH 44115
P (216) 566-2904
F (216) 515-7756
www.mlcampbell.com
Michigan Maple/Bally Block Co’s.
P.O. Box 245 / 1420 Standish Ave.
Petoskey, MI 49770
P (231) 347-4170
F (800) 447-7975
www.mapleblock.com
Helmitin Inc.
3518 N. Druid Hills Rd.
Decatur, GA 30033-3731
P (404) 915-3535
F (404) 321-5179
www.helmitinadhesives.com
Hettich America L.P.
4295 Hamilton Mill Rd., Ste 400
Buford, GA 30518
P (770) 887-3733
F (678) 537-0115
www.hettichamerica.com
ITW TACC
56 Air Station Industrial Park
Rockland, MA 02370
P (781) 878-7015
F (800) 231-8222
www.itwtacc.com
Mirka Abrasives, Inc.
7950 Bavaria Rd.
Twinsburg, OH 44087
P (800) 963-6427
F (800) 843-3904
www.mirka.com
Northstar Chemicals, Inc.
19 Smiley Ingram Rd.
Cartersville, GA 30121
P (770) 386-6961
F (770) 386-0615
www.northstarchemicals.com
Panolam Industries Int’l Inc.
20 Progress Drive
Shelton, CT 06484
P (203) 925-1556
F (203) 225-0050
www.panolam.com
surface&panel D I S T R I B U T I O N
MATTERS 2012
63
CABINET INDUSTRY DISTRIBUTION ALLIANCE
CIDA MEMBER DIRECTORY
Patriot Timber Products Int’l
P.O. Box 19065
Greensboro, NC 27419
www.patriottimber.com
Peter Meier Inc.
1255 South Park Dr.
Kernersville, NC 27284
P (336) 996-7774
F (336) 996-1812
www.petermeier.com
Prime Wood, Inc.
1646 51st Court
Vero Beach, FL 32966-2339
P (772) 564-2035
F (772) 564-2052
www.primewoodproducts.com
Pro-Ply Custom Plywood Inc.
6370 Kestrel Road
Mississauga, ON L5T 1Z3
P (905) 564-2327
F (905) 564-2330
www.proply.com
Rev-A-Shelf LLC
2409 Plantside Dr.
Jeffersontown, KY 40299
P (502) 499-5835
F (502) 491-2215
www.rev-a-shelf.com
Roseburg Forest Products LP
12000 Findley Road, Suite 320
Duluth, GA 30037
P (678) 474-1265
F (877) 297-0305
www.rfpco.com
RPC-Terry Hardware
2020 Seventh St.
Rockford, IL 61104
P (815) 966-2000
F (815) 966-2026
www.rockfordprocess.com
Ryan Forest Products
165 Ryan St.
Winnipeg, MT R2R0N9
P (204) 989-9614
www.ryanforest.com
SR Wood Inc.
1801 Progress Way
Clarksville, IN 47129
P (812) 288-9200
www.srwoodinc.com
Stevens Industries, Inc.
704 W. Main
Teutopolis, IL 62458
P (247) 540-3100
F (247) 540-3380
www.stevesind.com
64
Tafisa Canada
729 Meloche Ave.
Dorval, QC H9P 2S4
P (514) 780-1324
F (514) 780-1354
www.tafisa.ca
Aetna Plywood, Inc.
1401 St. Charles Road
Maywood, IL 60153
P (708) 343-1515
F (708) 343-1616
www.aetnaplywood.com
C.H.Briggs Company
P.O. Box 15188/2047 Kutztown Rd.
Reading, PA 19605
P (610) 929-6969
F (610) 790-1105
www.chbriggs.com
The Penrod Company
2809 S. Lynnhaven Rd., Ste. 350
Virginia Beach, VA 23452
P (757) 498-0186
F (757) 498-1075
www.thepenrodcompany.com
Alpine Plywood Corporation
12210 W. Silver Spring Rd.
Milwaukee, WI 53225
P (414) 438-8400
F (414) 438-8401
www.alpineplywood.com
Cabinetparts.com
1301 West Copans Road, Ste. G-6
Pompano Beach, FL 33064
P (954) 428-3800
F (954) 977-3006
www.cabinetparts.com
Tresco International Ltd. Co.
801 E. Middletown Rd.
North Lima, OH 44452
P (330) 549-2230
F (330) 549-2260
www.trescointl.com
Alpine Sales Inc.
9650 Millfield Rd.
Columbia, SC 29223
P (803) 788-9160
F (803) 788-9162
www.alpinesalesinc.com
Cabinetware Inc.
2025 Cattlemen Rd.
Sarasota, FL 34232-6202
P (941) 296-0956
F (941) 379-9654
www.cabinetware.com
Uniboard Canada – U.S.A. Div.
2078 Normandy Dr.
Wooster, OH 44691
P (330) 264-9337
F (330) 262-8767
www.uniboard.com
Atlantic Plywood Corp.
8 Roessler Rd.
Woburn, MA 01801
P (781) 933-1932
F (781) 933-3654
www.atlanticplywood.com
Central Florida Cabinet Supply
2617 Pemberton Dr.
Apopka, FL 32703
P (407) 292-3644
F (407) 292-3799
www.flcabnts.com
Valspar
1823 English Rd.
High Point, NC 27262
P (336) 802-4768
F (336) 802-4711
www.valsparwood.com
Amerhart Ltd.
P.O. Box 10097 / 2455 Century Rd.
Green Bay, WI 54303
P (920) 494-4744
F (920) 494-0388
www.amerhart.com
Central Wholesale Supply Corp.
1532 Ingleside Road
Norfolk, VA 23502
P (757) 855-3131
F (757) 855-4140
www.central-wholesale.com
Veneer Technologies Inc.
P.O. Box 1145
Newport, NC 28570
P (252) 223-6359
F (252) 223-3511
www.veneertech.com
Baer Supply Co.
909 Forest Edge Dr.
Vernon Hills, IL 60061
P (847) 913-2237
F (847) 913-9606
www.baersupply.com
Chesapeake Plywood, LLC
1700 Ridgely Street
Baltimore, MD 21230
P (410) 244-0055
F (410) 244-1269
www.chesapeakeplywood.com
VT Industries, Inc.
P.O. Box 490 / 1000 Industrial Park
Holstein, IA 51025
P (712) 368-4381
F (712) 368-4186
www.vtindustries.com
Babcock Lumber Company
P.O. Box 8348 / 2220 Palmer St.
Pittsburgh, PA 15218
P (412) 351-3515
F (412) 351-1522
www.babcocklumber.com
Colorspec Coatings Int’l, Inc.
1716 Church Street
Holbrook, NY 11741
P (631) 472-8251
F (631) 472-8255
www.colorspeccoatings.com
Bennett Supply Co.
300 Business Center Dr.
Cheswick, PA 15024-1071
P (888) 236-6388
F (724) 274-5528
www.bennettsuply.com
COMPI Distributors
2855 Haag Rd.
Arnold, MO 63010
P (636) 291-1111
F (636) 296-1411
www.compidistributors.com
Bond Plywood, Inc.
988 E. Saratoga
Ferndale, MI 48220
P (248) 548-3150
F (248) 548-0265
www.bondply.com
Connecticut Plywood Corp.
P.O. Box 330236
W. Hartford Ind’l Pk/9 Andover Dr W
West Hartford, CT 06133-0236
P (860) 953-0060
F (860) 953-0599
www.connply.com
DISTRIBUTORS
A & M Supply Corp.
6701 90th Ave. North
Pinellas Park, FL 33782
P (727) 541-6632
F (727) 546-3617
www.a-msupply.com
Advanced Hardware Supply
11849 West Executive Drive
Boise, ID, 83607
P (208) 321-8089
F (208) 321-8090
www.advancedhardwaresupply.com
subscribe online at www.surfaceandpanel.com
BPI (Building Plastics, Inc.)
3263 Sharp Ave.
Memphis, TN 38111
P (901) 744-6202
F (901) 745-6344
www.bpidecosurf.com
CourterCo, Inc.
5373 W. 79th
Indianapolis, IN 46268
P (317) 879-2050
F (317) 879-2454
www.courterco.com
Dakota Premium Hardwoods, LLC
6805-C Imperial Drive
Waco, TX 76712
P (244) 772-9663
F (254) 772-9664
www.dakotahardwoods.com
Hardwoods, Inc. of Atlanta
5400 Riverview Rd.
Mableton, GA 30126
P (404) 792-0910
F (404) 799-2079
www.hardwoodweb.com
Metro Hardwoods
9540 83rd Ave. N.
Maple Grove, MN 55369
P (763) 391-6731
F (763) 391-6741
www.metrohardwoods.com
Darant Distributing Corp.
1832 E. 68th Ave.
Denver, CO 80229
P (303) 289-2220
F (303) 289-2225
www.darant.com
Holdahl Co. Inc.
1925 Annapolis Ln.
Plymouth, MN 55441
P (612) 333-7111
F (612) 550-9966
www.holdahl.com
Meyer Decorative Surfaces
340 Patton Dr.
Atlanta, GA 30336
P (404) 507-1200
F (404) 222-1980
www.meyer-laminates.com
Diamond Hill Plywood Co.
P.O. Box 529/600 East Broad St.
Darlington, SC 29540-0529
P (843) 393-2803
F (843) 393-1245
www.diamondhillplywood.com
Horizon Forest Products
2422 Castle Hayne Rd.
Wilmington, NC 28401
P (910) 343-3331
F (910) 343-3334
www.horizonforest.com
MJB Wood Group, Inc.
2201 Royal Lane, Ste 250
Irving, TX 75063
P (972) 401-0005
F (972) 293-6283
www.mjbwood.com
Distributor Service, Inc.
1 Dorrington Rd.
Carnegie, PA 15106
P (412) 279-7824
F (412) 279-8454
www.distributor-service.com
Industrial Finishes & Systems, Inc.
3455 W. 1st Ave.
Eugene, OR 97402
P (541) 485-1503
F (541) 342-5008
www.industrialfinishes.com
OHARCO
P.O. Box 27427/8109 F Street
Omaha, NE 68127
P (800) 228-9460
F (888) 808-5575
www.oharco.com
Dougherty-Hanna Resources Co.
6000 Harvard Ave.
Cleveland, OH 44105
P (216) 271-2400
F (216) 271-2405
www.dougherty-hanna.com
Lensing Building Specialties
P.O. Box 965 / 600 N. 6th Ave.
Evansville, IN 47710
P (812) 423-6891
F (812) 421-3788
www.lensingonline.com
Parksite, Inc.
1109 Classic Road
Apex, NC 27502
P (919) 335-0000
F (919) 387-1525
www.parksite.com
E.B. Bradley Co./ West Coast Laminating
P.O. Box 58548/5080 S. Alameda St.
Los Angeles, CA 90058
P (323) 585-9201
F (323) 585-5414
www.ebbradley.com
Lumbermen’s, Inc.
4433 Stafford SW
Grand Rapids, MI 49548
P (616) 538-5180
F (616) 261-3223
www.lumbermens-inc.com
Quinko-Tek International
1855 Hymus Blvd.
Dorval, QB H9P 1J8 Canada
P (800) 363-4979
F (514) 685-5920
www.quinktek.com
Louis and Company
P.O. Box 2253/895 Columbia St.
Brea, CA 92822
P (714) 529-1771
F (714) 990-6184
www.louisandcompany.com
Rayette Forest Products
60 Rayette Rd., #22-24
Concord, ON L4K 2G4
P (416) 661-0831
F (905) 669-3562
Edgebanding Services, Inc.
828 West Cienega Avenue
San Dimas, CA 91773
P (800) 471-5831
F (800) 785-2399
www.esi4service.com
F.W. Honerkamp Co. Inc.
500 Oak Point Ave.
Bronx, NY 10474
P (718) 589-9700
F (718) 378-2843
www.honerkamp.com
Fessenden Hall, Inc.
1050 Sherman Ave.
Pennsauken, NJ 08110-2674
P (856) 665-2210
F (856) 382-0250
www.fessenden.com
Formations Inc.
12220-142 Street
Edmonton, AB T5L 2G9 Canada
P (780) 893-7540
www.formations-inc.com
Mac Murray Pacific
568 7th St.
San Francisco, CA 94103
P (415) 552-5500
F (415) 552-5840
www.macmurraypacific.com
McFadden’s Hardwood &
Hardware Inc.
2164 Buckingham Road
Oakville, ON L6H 6M7
P (416) 674-3333
F (905) 855-8822
www.mcfaddens.com
McKillican International, Inc.
16420 118 Ave.
Edmonton, AB T5V 1C8
P (780) 453-3841
F (780) 481-6904
www.mckillican.com
Walmark Corporation
101 W. Belvidere Rd.
Round Lake Park, IL 60073
P (847) 546-0400
F (847) 546-1777
www.walmark.com
Web-Don, Inc.
P.O. Box 26367
Charlotte, NC 28221
P (704) 375-0250
F (704) 375-6655
www.web-don.com
White-Wood Dist. Ltd.
119 Plymouth Street
Winnipeg, MB R2X 2T3
P (204) 982-9450
F (204) 632-7416
www.w-group.ca
Wood Stock Supply, Inc.
4705 South I-90 Service Rd.
Rapid City, SD 57703
P (605) 341-6900
F (605) 341-0271
www.woodstocksupply.com
Wurth Wood Group
P.O. Box 668005/4250 Golf Acres Dr.
Charlotte, NC 28266-8005
P (704) 887-7951
F (704) 394-2141
www.wurthwoodgroup.com
CABINET INDUSTRY DISTRIBUTION ALLIANCE
CIDA MEMBER DIRECTORY
NBMDA Headquarters
401 N. Michigan Ave.
Chicago, IL 60611
P (312) 321 6845
TOLL FREE (888) 747-7862
F (312) 644-0310
info@nbmda.org
www.nbmda.org
Richelieu Hardware Ltd.
2617 Uwharrie Rd./P.O. Box 400
High Point, NC 27261
P (336) 841-5100
F (336) 887-8677
www.richelieu.com
Russell Plywood Inc.
401 Old Wyomissing Rd.
Reading, PA 19611
P (610) 374-3206
F (610) 374-9138
www.russellplywood.com
Trade Supply Group
624 W. 52nd St.
(btwn. 11th &12th Ave)
New York, NY 10019
P (212) 255-2522
F (212) 255-4670
www.manhattanlaminates.com
surface&panel D I S T R I B U T I O N
MATTERS 2012
65
The silent hinge that’s really making some noise.
What do you get when you combine the soft close action of BLUMOTION
technology with our COMPACT face frame hinges? Cabinets that are
silent and customers that can’t stop talking about them.
Visit us at KBIS booth 731 / 800-438-6788 / blum.com
MANUfACTUred IN The USA
Perfecting motion
Perfecting motion