Ducati Motor (Thailand) Co., Ltd. 7/304 Moo 6, Tambol Mapyangporn

November 2014
Ducati Company Introduction
Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by
“Desmodromic” performance engines, innovative design, and avant-garde technology. The
company produces a range of premium motorcycles with technical and design features that
are relevant in the main market segments and grouped into six unique model families: Diavel,
Hypermotard, Monster, Multistrada, Scrambler, Superbike. Ducati’s main factory site and
headquarters is located in the Borgo Panigale area of Bologna, Italy, with an additional
assembly factory in the Rayong Province of Thailand and a CKD provider in Manaus, Brazil.
Brand Characteristics
Throughout its range, Ducati combines sophisticated, race-derived technology with unique
brand characteristics such as Desmodromic valve control, 90° L-twin cylinder engines,
innovative chassis solutions, benchmark electronics, unique sound and Italian Design.
Racing
Ducati competed in the 2014 World Superbike Championship with an official factory team and
the 2014 World MotoGP Championship with both an official and a factory-supported team. In
Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles and in 2011 passed
the historic milestone of 300 race victories. Ducati’s 2014 World Superbike riders, Chaz
Davies (United Kingdom) and Davide Giuliano (Italy) competed in the championship aboard
the 1199 Panigale. Ducati has participated in MotoGP since 2003, winning both the
Manufacturers' and Riders' titles in 2007. For 2014, the official factory Ducati Team competed
the Desmosedici GP14 with riders, Cal Crutchlow (United Kingdom) and Andrea Dovizioso
(Italy), while the factory-supported Pramac Racing Team’s line-up is factory rider, Andrea
Iannone (Italy) and Pramac rider, Yonny Hernandez (Colombia).
Ducati Network
Ducati delivers its motorcycles to owners in 88 countries worldwide and, with primary focus
on the European, North-American and Asia Pacific markets, operates 10 Ducati subsidiaries:
Brazil – (Ducati do Brasil)
Mexico – (Duc Motocicleta)
Canada – (Ducati Canada Inc)
Switzerland – (Ducati Schweiz)
France, Netherlands, Benelux – (Ducati West Europe)
Thailand – (Ducati Motor Thailand)
Germany – (Ducati Motor Deutschland)
United Kingdom – (Ducati UK)
Japan – (Ducati Japan)
United States – (Ducati North America)
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
Ducati Model Families (2015)
Diavel
Hypermotard
Monster
Multistrada
Scrambler
Superbike
Ducati Motor (Thailand) Co., Ltd.
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
www.ducati.com
Ducati Accessories
Ducati designs and develops complete lines of accessories in parallel with its range of
motorcycles, providing passionate owners with many options for enhanced performance and
aesthetics. Combining cutting-edge technologies with exotic materials and attention to detail,
the Ducati Performance accessory collections add additional brand value and enable a high
level of personalisation.
Ducati Apparel
With passion and style, Ducati is devoted to the constant creation of complete lines of
technical riding gear and leisure apparel attractive also to non-riders. Its top-of-the-range
sportswear presents the very latest in dynamic protection, while highly desirable casual wear
from t-shirts to jeans and jackets deliver personality with Ducati character.
Ducati Licensing
Ducati attracts and develops creative agreements with other leading companies, which
enable exclusive and high-end products via its broad licensing programs. The strategic
partnerships deliver an exciting and authentic brand image and produce desirable items for
people who want to stand out in style. From toys and branded apparel to Ducati Caffé sites,
the dedicated business unit presents a wide-range of licensed products that further enhance
Ducati's brand awareness while generating additional company revenues.
Ducati Community
Ducati’s brand strength is built upon a passionate ownership experience and the possibility
for clients to “touch” the company via the Ducati Community. With Factory and Museum
visits, dedicated Ducati Grandstands at races and events like World Ducati Week (1998,
2000, 2002, 2004, 2007, 2010, 2012, 2014), owners are constantly provided the possibility to
be close to the company, a “reason to believe” in its product, and the motivation to belong to
its community as a “member of the family”. The Ducati Riding Experience (DRE) is a perfect
example of Ducati Community events and underlines the company’s responsible attitude to
motorcycle safety. The full brand-immersion riding school uses highly experienced instructors
and ex-World Champions to teach in a range of DRE courses from absolute beginners and
intermediate road riders to highly competent track riders.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
Company History
1926 The Ducati family founded the Società Radio Brevetti Ducati in Bologna to produce
industrial components for the emerging radio industry.
1935
Ducati factory constructed in the Borgo Panigale area of Bologna, Italy.
1944 Ducati factory is destroyed in a World War ll aerial bombing raid, but the Ducati
brothers continue to design new products, ready to mobilise post-war Italy.
1946 The very first engine produced at Ducati: The “Cucciolo” (The Puppy). A small
auxiliary engine for bicycles, which soon became famous throughout the world.
1985 Ducati is acquired by Claudio and Gianfranco Castiglioni, and becomes part of the
Cagiva Group. Increased investment in product development leads the way to multiple
victories in the World Superbike Championship.
1993 Ducati commence production of the Monster, and establish what is to become known
as the “naked bike” category. The model becomes synonymous with Italian style and
legendary within the world of motorcycling.
1994 Ducati introduce the 916 Superbike, winning the title "Motorcycle of the Year" from the
world’s motorcycle press and setting new standards for technology, style and
performance. The 916 has since become the icon of motorcycle design.
1996 Ducati is acquired by the Texas Pacific Group, an American investment fund, which
injects capital and introduces a new team of international managers, including CEO
and Chairman Federico Minoli. In the same year, the launch of the Sport Touring
family enabled Ducati to enter a new and important segment of the market.
1998
First edition of the World Ducati Week, the international event that attracts thousands
of enthusiasts from the global Ducati community
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
2002
Ducati launch a new generation of Superbike: The 999.
2003 Ducati Introduce the Multistrada, a 1000cc dual purpose motorcycle, which combines
sportbike performance with enduro-style comfort and versatility.
2005
Ducati launch the Monster S2R, expand the Multistrada family with an entry-level
620cc version and introduce a new family of SportClassic models. Ducati unveil a
concept motorcycle at the International Motorcycle Show in Milan: The Hypermotard.
Its aggressive “motard” styling and stance combined with Ducati “sportbike”
technology creates a new sector in the industry. Ducati also present its 2006 range,
including the top-of-the-range Monster S4RS equipped with the Superbike’s
Testastretta engine and the Ducati 999R Xerox, a replica of the World Superbike
Championship-winning machine.
2006
On 1 March, Texas Pacific Group reach agreement with InvestIndustrial Holding S.A.
for the transfer of the majority shareholding stake in Ducati Motor Holding S.p.A. At
the Milan Show, Ducati present its 2007 models including the definitive version of the
Hypermotard and the new generation of Superbike: The 1098. Launched as the most
powerful twin-cylinder motorcycle in the world with the highest torque-to-weight ratio
of any sportbike, the 1098 is awarded “Best Bike of the Year”.
2007
On 21 May, the Board of Directors appoints Gabriele Del Torchio as the new Chief
Executive Officer of Ducati Motor Holding S.p.A. and Giampiero Paoli as President.
Later in the year Australian rider, Casey Stoner, secures Ducati’s first ever MotoGP
World Championship title as well as the Constructors’ title. It is the first time in 34
years that an Italian manufacturer takes victory in the premium category of Grand Prix
racing.
2008 In October at Magny-Cours, France, Troy Bayliss takes his third and final World
Superbike title aboard the Ducati 1098F08 and retires from racing at the end of the
year. It represents Ducati’s 13th Riders’ title and 15th Manufacturers’ title in the World
Superbike Championship.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
2009 Gabriele Del Torchio assumes the role of President and CEO of Ducati Motor Holding
S.p.A. The company expands the Hypermotard family with an entry-level 796 model,
an enhanced 1100EVO and an extreme and track-ready 1100EVO SP version. In
October, Ducati celebrates its 16th World Superbike Manufacturers’ title and victory in
the highly competitive Superstock Championship with the 1098. In November, Ducati
unveils the Multistrada 1200 and its innovative four-bikes-in-one concept establishes
a new industry benchmark.
2010 The Multistrada 1200 starts first production. The World Ducati Week event attracts a
record 60,000 people to the famous rally for passionate Ducati enthusiasts. In
November, Ducati unveils the new 2011 Diavel at the Milan motorcycle show.
2011 The Diavel starts first production. Spaniard Carlos Checa records Ducati’s 300th World
Superbike race victory aboard the Ducati 1198 and later celebrates his first World
Championship title. The win brings Ducati’s list of Riders’ titles to 14 and
Manufacturers’ titles to 17 in World Superbike. On the same day, Italian rider, Davide
Giugliano, secures the Superstock 1000 FIM Cup Rider’s and Manufacturers’ titles,
also with the Ducati 1198. In September, production for the Monster 795 starts at
Ducati’s new assembly plant in the Rayong province of Thailand. At the Milan show in
November, Ducati unveil the new generation Superbike, the 1199 Panigale, making a
significant reference to its historic roots in the Borgo Panigale area of Bologna. The
model introduced stunning new concepts and technologies to the sportbike category.
Ducati close the year by announcing record sales with 42,200 delivered to owners
worldwide.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
2012
On the 18 April, 2012, Ducati Motor Holding S.p.A. is acquired by Audi AG from
InvestIndustrial Group and in July appoints a new Ducati Board of Directors and
Executive Committee. The new Board of Directors appoints the CEO of Audi AG,
Rupert Stadler, as President of the Board and Gabriele Del Torchio and Claudio
Domenicali from Ducati as Members of the Board alongside Horst Glaser and Axel
Strotbek of Audi AG. Gabriele Del Torchio is appointed CEO of Ducati Motor Holding.
In October, at the Intermot motorcycle show in Cologne, Germany, Ducati shows the
new Multistrada 1200 range with semi-active Skyhook suspension and a 20th
Anniversary Monster range. In November, at the Eicma motorcycle show in Milan, the
new generation Hypermotard family and flagship Superbike model, the 1199 Panigale
R are unveiled. Ducati starts production of the Diavel in Manaus, Brazil, with a CKD
service provider.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
2013 On the 18 April, 2013, Claudio Domenicali is announced as the successor to CEO
Gabriele Del Torchio. Further expansion in South America is announced in June, with
Ducati’s Brazilian Subsidiary declared fully operational and a trade agreement made
with Volkswagen Argentina S.A. that would facilitate the distribution of Ducati
Motorcycles in that market.
September sees the unveiling of the 2014 899 Panigale at the Volkswagen Group
Night in Frankfurt followed, in October, by an emotional unveiling of 1199 Panigale S
Senna at the Sao Paolo Motorcycle show in Brazil. The special version, available
exclusively in Brazil, has been designed and built in accordance with the Senna
Foundation to a limited edition number of just 161, the number of GPs contested by
the Brazilian F1 star.
In the same month, Ducati proudly introduced another limited edition dream model,
the highly exclusive 1199 Superleggera. The new machine, in a limited production of
500, combined precious materials such as titanium, magnesium and carbon fibre to
set the highest power-to-weight ratio of any production motorcycle in history. The
highly exclusive machine is almost sold out before its first public showing at the Milan
International Motorcycle show in November.
More than two decades after the Monster’s first unveiling, Ducati unveils the iconic
model’s latest generation at November’s Milan International Motorcycle show in
November with the Monster 1200 and 1200 S. Powered by the formidable,
Superbike-derived 1198 Testastretta 11° DS engine, the brand new flagship of the
family sported a distinctive and muscular design, fully integrated with Ducati’s latest
technologies.
In November of 2013, Mr. Luigi Dall’Igna enters Ducati as the new General Manager
of Ducati Corse and the company announcs the return of the official factory team in
World Superbike. 2013 closes with another record year of global sales, with 44,287
motorcycles delivered to owners worldwide.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
2014 On the 3 March, 2014 the new Ducati Diavel makes its first public appearance in
Geneva, during the prestigious Volkswagen Group Night. At the end of the same
month, the Italian iconic motorcycle manufacturer announces the introduction of the
Multistrada D-Air® model, featuring a fully integrated, intelligent system of sensors
wirelessly connected to Ducati Apparel airbag jackets by Dainese. Following the
successful unveiling of the new generation Monster 1200 Ducati now introduces the
Monster 821, a mid-size version of the exciting new model and the latest entry to the
world of Monster.
Following many years of rumour and speculation around the project, Ducati confirms
the existence of the Scrambler in June 2014 with a private viewing of the prototype
Scrambler to Ducati employees in Bologna. Intended for 2015 production, Ducati
decides to announce the arrival of the new model to its employees first, underlining
the appreciation it has of its workforce, announcing it as the beating heart of the
company.
Ducati’s focus on design and style is rewarded with the highly prestigious Compasso
d'Oro design award. The Ducati 1199 Panigale is the first ever motorcycle to be
presented with Italy's most important design award. 2014 sees the eighth edition of
World Ducati Week, the international, bi-annual Ducati gathering that attracts
thousands of enthusiasts from the global Ducati community. With owners from five
continents and 56 countries, the event is an outstanding success and a sign of loyalty,
passion and love for Ducati’s legendary motorcycles.
Late September at INTERMOT 2014 – the International Motorcycle Show in Cologne
(Germany) – Ducati finally unveiled one of the most eagerly awaited new models, the
Ducati Scrambler in Icon, Urban Enduro, Full Throttle and Classic versions. Presented
as a separate brand, Ducati’s Scrambler concept provides a new lifestyle opportunity
based on freedom and self-expression.
In November, Ducati unveils the new 1299 Panigale, Panigale S and Panigale R
Superbikes, a limited edition Diavel Titanium and an all new Multistrada with DVT
(Desmodromic Variable Timing), the first ever production motorcycle with variable
valve timing on both inlet and exhaust camshafts.
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
Company Facts & Figures
Ducati Motor Holding S.p.A
Chairman of the Board of management:
Rupert Stadler
Chief Executive Officer:
Claudio Domenicali
Employees global (31/12/2013)
1281
Employees (Bologna site 31/12/2013)
1032
Employees (Thailand site 06/11/2014)
150
Deliveries to customers (2013)
44,287 (record)
Production (2013)
45,018
Ducati Bologna site
Established:
1935
Production Director:
Silvano Fini
Site area:
114,873m2
Building area:
71,657m2
Employees 31/12/2013)
1032
Production (2013):
39,968
Ducati Motor Thailand site
Location:
Amphur Plakdaeng, Rayong
Established:
2011
Managing Director:
Plant Manager:
Francesco Milicia
Lalitkiatgul Surasak
Site area:
45,000 m2
Building area:
22,000 m2
Employees (06/11/2014):
150
Production (Thailand 2013)
4,850
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60
Ducati Brazil operation
Location:
Manaus
Start of production:
2012
Operation:
CKD service provider
Production (2013):
794
Ducati Motor (Thailand) Co., Ltd.
www.ducati.com
7/304 Moo 6, Tambol Mapyangporn
Amphur Pluakdeang, Rayong 21140
Thailand
Tel: +66 38 640 600
Fax: +66 38 620 60