Expresoare Gaggia New Carezza
Transcription
Expresoare Gaggia New Carezza
NEW 1 Reviving a manual espresso icon. 2 70 Year’s of experience Gaggia has become synonymous with Espresso coffee tradition and quality made in Italy the world over An history of successful outcomes The story begins on September 5th 1938 when Achille Gaggia filed the patent no. 365726: the modern coffee machine is born. Your Bar at home Enter the world of Gaggia… have a real italian espresso without going to a caffetteria Tradition, quality and research History and tradition, ideas and innovation, research and development, brand relevance, international distribution: all these elements make Gaggia an espresso specialist growing continuously. Activation NEW BRAND POSITIONING “Heart of Gaggia” -Focus Segment: Manual Espresso, full portfolio FA, limited range -Brand positioning: Coffee Heritage & Connoiseurships -Pricing Strategy: Mid to High end -Channel Strategy: Specialized, Dep.Stores, Indipendent TARGET: True Espresso “experience” lovers, Frequent Espresso drinkers Expert tasters , connoisseurs, gourmet lovers INSIGHT: Be your own Barista Dedicated to whom love the traditional Italian Espresso’s and the almost regal lifestyle they represent and want to enjoy the exclusive ritual of this process. Gaggia machines can unleash the barista that is in you to get the best results of this perfect combination. BENEFIT: 4 Traditional Espresso Experience Solid and modernly traditional Total control of the process Gaggia Pillars ITALIAN TRADITION After 70 years the mission of Gaggia is unchanged. Starting from 1938 tradition and professional background to prepare a real Italian Espresso. A 70-year long journey continuously evolving…. YOUR BAR AT HOME Gaggia Espresso machines are synonymous with authentic Italian espresso: the professional bar machine at home. You will be the “Barista” of your espresso moments. PLEASURE OF USE Express yourself, enjoying the pleasure of playing with a masterpiece of technology, design and precious details, creating everyday the espresso as you wish 2007 1977 Gaggia Attributes STATUS Gaggia is proud to be the inventor of the Italian Espresso as we know it today and is pleased to share its knowledge with all the discerning coffee lovers all around the world. NOSTALGIC Always contemporary, Gaggia is a real Italian myth since 1938. Everyday Gaggia brings the emotion of timeless, retro style into your world. REASSURING Thanks to its expertise and know-how, Gaggia Espresso machines represent a reliable partner for a professional-like coffee experience. CAREZZA GAGGIA TRADITIONALY MODERN Only Carezza Gaggia offers You the traditional Espresso experience from a luxury Espresso Machine. Based on Italian design and heritage, this appliance embodies "La Dolce Vita" a stylish fancy way of life. The appliance represents the exclusive ritual of traditional Espresso making. With Carezza, Espresso built by you!! CAREZZA GAGGIA TRADITIONALY MODERN Consumer insight I love the traditional Italian Espresso’s and the almost regal lifestyle they represent. I know Espresso making is an art and want to enjoy the exclusive ritual of this process. I wish there was a real Espresso Machine that can unleash the barista that is in me to get the best results of this perfect combination Discriminator Only Gaggia Carezza offers you the Traditional Italian Espresso Experience directly at your home Wow Sub wow Your Traditional Italian Manual Espresso From the pioneers of Espresso Machines. 8 8 CAREZZA GAGGIA main finishing Chromed metal S/S cup warmer STYLE DELUXE S/S Body Painted silver Painted silver S/S frontal panel ABS Ink black Gloss ABS Ink black mat Chrome light painted S/S Pannarello Black Pannarello “Crema Perfetta” Pressurized filter Holder ( metal/plastic) PRESTIGE Heavy double wallet Pressurized filter Holder – all metal ABS Silver painted Chrome light painted Heavy double wallet Pressurized filter Holder – all metal CAREZZA GAGGIA main finishing model by model Front panel Satinized S/S Satinized S/S Body work Satinized black plastic Satinized S/S Top cup plate S/S cup warmer plate Polished S/S with textures Steam knob Mat/gloss y Black Mat/gloss y Black Buttons Black glossy Black glossy Grip Polished black plastic+chromed G lid Polished black plastic+chromed G lid Central front band silver silver Lateral front bands Black mat Silver painted CAREZZA GAGGIA Control panel Cup warmer plate Filter for 1 cup or 2 cups Steam knob Kit for pod Water tank Pannarello Drip tray Double wallet pressurized filter holder Tamper ON/OFF CAREZZA GAGGIA Control panel Stand-by Rinse cycle Espresso Steam selector Boiler Temperature gauge Steam Knob Descale alert CAREZZA GAGGIA Common features CLASS A ENERGY EFFICIENT After 9 minutes the machine goes automatically in Stand-by mode with a energy consumption less than 1W New S/S boiler/thermoblock . Just few second and Carezza is ready to brew a perfect italian espresso ESE SYSTEM – Carezza comes with kit for pods New DOUBLE WALLET PRESSURIZED Filter holder . The pressurized system assures you the correct extraction of your coffee grounds with perfect crema . CAREZZA GAGGIA Common features Frontal and ergonomic steam knob S/S PANNARELLO that assure you a perfect frothy milk. The pannarello output is always ready to brew hot water S/S cup holder High quality boiler temperature gauge to have a costant control on the perfect temperaturew to have a true italkian espresso CAREZZA GAGGIA Common features Frontal extraction of the water tank Descaling alarm The Rinse cycle is activated at the switch-on of the machine to have a first cleaning of the coffee circuit and to preheat it. You could select it as you want for an extra clean CAREZZA PRESTIGE The new Carezza Gaggia range units time honored tradition with modern emotion. Every model presents different features so that everyone can choose the machine made to best meet the needs in terms of design, practicalness and technology. Thanks to Carezza Gaggia every day you will find the exclusive ritual of traditional Espresso making and the unique pleasure to taste the Italian Espresso. Based on Italian design and heritage, this appliance embodies "La Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real Barista at home! 2 1 Exclusive S/S frontal Panel 1-Descaling alarm 2-Rinse cycle button CAREZZA DELUXE The new Carezza Gaggia range units time honored tradition with modern emotion. Every model presents different features so that everyone can choose the machine made to best meet the needs in terms of design, practicalness and technology. Thanks to Carezza Gaggia every day you will find the exclusive ritual of traditional Espresso making and the unique pleasure to taste the Italian Espresso. Based on Italian design and heritage, this appliance embodies "La Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real Barista at home! 2 1 Exclusive S/S frontal Panel 1-Descaling alarm 2-Rinse cycle button CAREZZA STYLE The new Carezza Gaggia range units time honored tradition with modern emotion. Every model presents different features so that everyone can choose the machine made to best meet the needs in terms of design, practicalness and technology. Thanks to Carezza Gaggia every day you will find the exclusive ritual of traditional Espresso making and the unique pleasure to taste the Italian Espresso. Based on Italian design and heritage, this appliance embodies "La Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real Barista at home! 2 1 Cup warmer plate Traditional pressurized Thanks to the new And easy buttons control “crema Perfetta” filter Pannarello (blk plastic) Easy and fast front extractable water tank 1-Descaling alarm 2-Rinse cycle button 2 filters available: 1 -2 cups ground coffee 1 pod CAREZZA GAGGIA HIGHLIGHTS •Traditional Crema Perfetta filter holder • Powerful 1.900W boiler • Pre-brewing function for flavor enhancing • Rinse cycle • Descaling alarm • Easy and fast front extractable water tank 1,4lt • Plastic Pannarello • S/S cup warming plate • Finishing: •Silver Painted parts •Side black mat • NEW double walled “Crema Perfetta” filter holder • Temperature gauge for complete brewing control • S/S Pannarello • Finishing: • cromed & Silver painted parts • lateral side: black mat • S/S frontal panel •Finishing: •S/S Wrapping body • S/S frontal panel • Maintenance kit CAREZZA GAGGIA NEW PACKAGING GAGGIA MILANO CAREZZA GAGGIA NEW PACKAGING GAGGIA MILANO Available at the launch TOP FOCUS ON GAGGIA HERITAGE CAREZZA GAGGIA NEW PACKAGING GAGGIA MILANO FRONTAL SIDE CAREZZA GAGGIA NEW PACKAGING GAGGIA MILANO BACK SIDE Main features 5 languages CAREZZA GAGGIA www.espressocafe.ro Flego Com SRL Targoviste, str. Laminorului, Nr. 6A 0724 880 908 office@espressocafe.ro