Music Management and the Business of Live Music

midem academy 2012
Entrepreneurship module
Entrepreneurial Thinking: Music
Management and the Business of Live
Music
Konrad Sommermeyer
Guerilla Entertainment GmbH / Artist Management
Table of Contents
1.
Starting your own management company
1.
2.
2.
The Business of Live Music
1.
2.
3.
4.
3.
artist management in Germany
artist management vs. label
market structure and facts
tour conception
tour organization
artist management vs. booking agency / concert promoter
questions & talk
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.
Starting your own management company
• own bands and projects
• event marketing for Lucky Strike and Bacardi
• law studies in Freiburg, Germany
• Guerilla Management since 2003
• music business studies at Popakademie Baden-Württemberg / Mannheim, Germany
• first university in Germany which offers this kind of studies (MB and PMD)
• during studies first management signings of different artists
• decision to focus on artist management
• a&r management / marketing / a&r consulting
• for Sony Music, Universal Publishing, Freibank Publishing, Beats around the Busch
• formation of label « Null Overt » in 2010
• distribution deal with Roughtrade
• distribution deal with « Ministry of Sound/Warner Music » in 2011
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.
Starting your own management company
Most important basics for starting your own artist management company:
• finding promising artists
• building up a reliable and stable network
• understanding and using procedures of the music business
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.1
artist management in Germany
• general idea of German artist management:
= 1 artist & 1 manager (usually lateral entrants)
• no big « management agencies » as in the US or UK
• in times of economical depression of the music industry it can be a
reasonable solution to establish a management agency which handles
more than one artist
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label
• artist managements have to fulfill classic tasks of labels work
• A&R
• artist development
• product management
• networking
• etc.
• artist managers act as the economic interface between their artists
and their partners in the center of the music business
BRAND PARTNERSHIP
LABEL
ARTIST
PUBLISHER
Artist
BOOKING
MERCHANDISE
MANAGEMENT
MEDIA
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label - EXAMPLE
• two strategies to consider: MAJOR vs. Do-It-Yourself (DIY)
• MAJOR: TIM BENDZKO / FRIDA GOLD
• developing repertoire
• band coaching
• finding a publisher to assure a living
• finding a booking agency to built up the artist in live business (support slots, festivals)
• finding suitable producers
• co-writings
• showcase to get a label deal
• finding partners for merchandise
• album production
• developing a C.I. of the artist and his album (artwork, photos, homepage,…)
• maintenance and strategic development
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label - EXAMPLE
• MAJOR: TIM BENDZKO – ACHIEVEMENTS:
• support slots for Silly, Elton John, Joe Cocker and Philipp Poisel
• double platinum-certified single « Nur noch kurz die Welt retten »
• triple gold for album « Wenn Worte meine Sprache wären »
• sold out tour in November 2011 and January / February 2012
• several awards (i.e. Audi Generation Award, 1Live Krone, Bambi)
• winner of the Bundesvision Songcontest 2011 for Berlin
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label - EXAMPLE
• MAJOR: FRIDA GOLD – ACHIEVEMENTS:
• support slots for Bosse, Kylie Minoque, Shakira
• gold for single « Wovon sollen wir träumen »
• almost gold for album « Juwel »
• cooperation for the FIFA women’s world cup / tv appearance at « ZDF Sportstudio »
• feature with Udo Lindenberg at « MTV Unlugged »
• Alina (singer) as juror for « Unser Star für Baku » (Eurovision Songcontest)
• 7th place at « Bundesvision Songcontest »
• sold out tour in autumn 2011
• nominated for EMA’s, Comet, 1 Live Krone, Radio Regenbogen Award 2012
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label - EXAMPLE
• DIY: ALIN COEN BAND / ANNA F.
• developing repertoire
• band coaching
• finding a publisher to make a living
• finding a booking agency to built up the artist in live business (support slots, festivals)
• make a decision which strategy to follow (MAJOR or DIY)
• independent album production and acquisition of distribution partner
• founding own label
• setting up a promotion team: tv, print, radio, online
• independent merchandise design, production and distribution
• headliner tour
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
1.2
artist management vs. label - EXAMPLE
• DIY: ALIN COEN BAND - ACHIEVEMENTS
• support slots for Tina Dico, Amos Lee, Suzanne Vega, Philipp Poisel, Jacob Dylan
• award: GEMA-Autorenpreis
• participation at « Bundesvision Songcontest »
• more than 25.000 sold albums
• DIY: ANNA F. - ACHIEVEMENTS
• support slots for Lenny Kravitz
• gold for album in Austria
• song « Most of All » as C.I. for Austrian « Raiffeisen Bank »
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
Table of Contents
1.
Starting your own management company
1.
2.
2.
The Business of Live Music
1.
2.
3.
4.
3.
artist management in Germany
artist management vs. label
market structure and facts
tour conception
tour organization
artist management vs. booking agency / concert promoter
questions & talk
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.1
market structure and facts
• increasing importance of live business for artists and music business
• physical/digital releases in coordination with live presence of artists
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.1
market structure and facts
• market players in German live business:
• tour promoter
• local promoter
• artist manager
• booking agency
• venue / club owner
• event- and marketing agencies
BOOKING
AGENCY
ARTIST
MGMT
SPANISH
TOUR PROMOTER
GERMAN
TOUR PROMOTER
BRITISH
TOUR PROMOTER
LOCAL
PROMOTER
LOCAL
PROMOTER
LOCAL
PROMOTER
TICKET DISTRIBUTOR
TICKET DISTRIBUTOR
TICKET DISTRIBUTOR
CONCERT
AUDIENCE
CONCERT
AUDIENCE
CONCERT
AUDIENCE
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.1
market structure and facts
• legal relationship / booking agency – artist – local promoter:
ARTIST
CONTRACT
LOCAL
PROMOTER
CONTRACT
BOOKING
AGENCY
• booking agency negotiates contracts with local promoters
• contract signed between the artist and the local promoter
CONCLUSION
• no contractual risks for booking agency / higher risk for artist
• margin of profit depending on artist
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.1
market structure and facts
• legal relationship / artist – tour promoter – local promoter:
ARTIST
CONTRACT
TOUR
PROMOTER
CONTRACT
LOCAL
PROMOTER
CONTRACT
MANAGEMENT
• tour promoters deliver artists and their program to their local partners and customers
• no contract between artist and local promoter
• contract between artist and tour promoter and between tour promoter and local
promoter
CONCLUSION
• tour promoter knows his contractual partners
• tour promoter is liable to his contractual partners (artist / local promoter)
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.2
tour conception
• organizing showcases
• own little concerts and festivals with artists
• little club tour in october 2011 – booked 9 month, sold out 6 month before
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.2
tour conception
• additional concerts booked for January/February 2012 with bigger venues
• almost sold out – approximately. 55.000 concert visitors
• already booked summer dates and festival gigs
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.3
tour organisation
• band organization
• as management responsible for the show production
• crew – sound technician, light designer, backliner, tour manager, etc.
• light design & technology
• sound technology
• support act
• merchandise (i.e. product choice, calculation, salesperson)
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
2.3
artist management vs. booking agency / concert promoter
• perspective: establishing an own booking agency
• using synergy effects between signed artists (who are succesful in live business) to
found an own booking agency to offer 360°-deals
• tour booking, conception and organization inhouse
• CONCLUSION
• allocating profits between artists and management
• lack of professional knowledge / difficult to build up
a new company branch
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
3.
questions & Talk
Thank you very much for you attention!
QUESTIONS?
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
Konrad Sommermeyer / Artist Management
Guerilla Entertainment GmbH
Krausnickstraße 22
10115 Berlin
Tel: +49 30 28 88 655 0
Mail: sommermeyer@guerilla-management.com
artist roster:
Your photo here
Tim Bendzko
Frida Gold
Alin Coen Band
Anna F.
Saint Lu
Chima
Lary
Elif
Valentine
Mia Diekow
midem academy 2012 – Entrepreneurship module
All courses to be available on: www.midem.com/academy/courses
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