Fay Myers Motorcycle World: Accelerating its

CASE STUDY
be seen.
Fay Myers Motorcycle World:
Accelerating its marketplace business
“ If I have a favorite feature, it’s the ease of onboarding to
other marketplaces. Somebody like Newegg comes along
and we can start selling on the marketplace much more
“
quickly than we would be able to without ChannelAdvisor.
– Michael Ritter
eCommerce Director
Fay Myers Motorcycle World
THE SITUATION
• Struggled to maintain manual updates and management of its product listings
• Needed more time to efficiently scale its marketplace business
• Required an e-commerce solution to manage its marketplace sales and inventory
Location: Greenwood Village, CO
Fay Myers Motorcycle World found it challenging to manage its product listings
Industry:Automotive
URL:
www.faymyers.com
on Amazon and eBay. As a motorcycle dealership with a comprehensive product
catalog that includes 10 lines of motorcycles, parts and accessories, as well as
apparel, management of all of its product listings on each marketplace proved time-consuming. The company had to manually upload
its listings, make revisions every time changes occurred and update its inventory when items were ordered.
“We were finding that our success on Amazon and eBay was being bottlenecked just by the time it took to manage all of the things
that come along with getting a product feed out to marketplaces,” said Michael Ritter, Fay Myers eCommerce director. “We started
searching for a solution that would help us adapt.”
THE SOLUTION
• ChannelAdvisor Marketplaces to use an automated system for managing product listings on Amazon and eBay
Fay Myers was introduced to ChannelAdvisor during its search for an e-commerce solution provider. After hearing how
ChannelAdvisor’s technology could automate the process of selling online, Fay Myers started using ChannelAdvisor Marketplaces.
With ChannelAdvisor, Fay Myers implemented an automated system to deliver its product feed to Amazon and eBay.
“During the evaluation process, we found that ChannelAdvisor was the most robust system to manage our marketplace business,”
said Ritter.
With ChannelAdvisor, Fay Myers found it easier to remain up to speed with
changes in the online retail landscape. When Amazon and eBay make changes,
Fay Myers is now able to adapt quickly.
“Let’s say Amazon changes the way it expects a product to be sent to its platform.
We can count on ChannelAdvisor to be on top of it and ready to help,” said Ritter.
ChannelAdvisor
Solutions
✓ Marketplaces
Reach ready-made audiences on global
marketplaces such as Amazon, eBay, Best Buy, La
Redoute, MercadoLivre, Newegg, Rakuten.com
Shopping, Sears, Tesco and more. ChannelAdvisor
Marketplaces enables automated delivery of product
data to every destination, trouble-free management
and the capability to expand internationally.
THE RESULTS
• Increased sales on marketplaces
• More time to focus on other aspects of the business
• Ability to keep pace with marketplace changes and requirements
ChannelAdvisor’s integrations with major online marketplaces has been beneficial
to Fay Myers as it continues to advance into e-commerce. If the company wants
to launch on a new marketplace, ChannelAdvisor can transform its product data
feed to meet the requirements of a new channel.
said Ritter. “Somebody like Newegg comes along and we can start selling
on the marketplace much more quickly than we would be able to without
ChannelAdvisor. You’d love to think you’re on top of everything, but that’s not the
case. ChannelAdvisor regularly brings us industry updates and changes that we
didn’t know about.”
COMPANY OVERVIEW
Fay Myers Motorcycle World is one of the largest motorcycle dealerships in the
United States. Avid motorcyclist, Fay Myers, founded the company in Denver in
1948, when he decided to turn his hobby into a business. The company now
carries vehicles, parts and accessories from Aprilia, Ducati, Honda, Kawasaki,
KTM, MV Agusta, Polaris, Suzuki and Vespa.
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Rich Media
Webstores Amplifier
“If I have a favorite feature, it’s the ease of onboarding to other marketplaces,”
866.264.8594
Digital Marketing
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