JOHN PAUL DEJORIA

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JOHN PAUL
DEJORIA
John Paul Mitchell
co-founder and
pioneer against
animal testing in
cosmetics
FAT FIDO
3
dogs take the
weight loss
challenge
SOUTHWEST
ARKANSAS
The Natural State is a
natural outdoor adventure
for you and Fido
www.FIDOFriendly.com
SPRING 2015 ISSUE 65 $5.99 US/CAN
MONARCHS AND
THEIR MUTTS
From British Queen Elizabeth’s corgis to
Chinese Royals and their pugs
CRUELTY-FREE
COSMETICS
The price of beauty - Is animal
testing really necessary?
John Paul DeJoria
The coolest guy on the planet.
by Publisher, Susan Sims
J
OHN PAUL DEJORIA’S BIO READS LIKE A Dickens novel; once homeless, DeJoria rises to create his
FF » What was the impetus to develop a line of
empire in the hair care sector with John Paul Mitchell Systems® and goes on to amass his fortune in
pet products?
diamonds, tequila, oil and the pet care industry.
JP » My friend, John Capra, came to me and said,
Recently I had the opportunity to interview JP. Ok, I am taking the liberty in calling John Paul DeJoria “You support animals in such a big way. Why not
by his initials after just one conversation. But seriously, the guy is so cool; I don’t think he will mind.
Anyway, JP was in his private jet on his way to Dubai. Surprisingly, he had time to call me directly and
start a pet company and we can use some of the
profits to help animals causes?”
we proceeded to have the most wonderful chat.
FF » What is on the horizon for John Paul Pet?
FIDO FRIENDLY » When and why did you develop cruelty free products?
JP » To expand our product line and philoso-
JOHN PAUL DEJORIA » When I worked for REDKEN, they had a small room filled with marmoset
phy and taking care of souls that can’t speak for
monkeys that they used for testing. I wanted to take them outside for a walk feeling sorry they were
themselves.
in such an enclosed room. They wouldn’t let me.
I felt that if you make a shampoo or conditioner you should test it on your own head and face. So,
FF » What animals do you share your life with?
when I started JPMS in 1980 I took a stand. Animal testing is not necessary when we can test our
own products on ourselves. Many of our competitors really criticized us and we stuck by our beliefs
JP » Four golden retrievers: Jack, Joe, Bella and
and today many have changed their mind.
Susie, the happiest most smiling friends you can
imagine.
FF » How long before the industry followed your lead?
JP » The industry started following our lead in the 1990s. Not all, but some.
Jack is a sweetheart of all sweethearts; he is
11 pushing 12 and you could not get a cooler dog.
He is also very smart. Jack will do something
FF: To your knowledge, are there cosmetic companies still testing on animals and if so, what is your
opinion about that?
before you tell him. We open the door to say
‘Jack come on in’ and he’s already in; we will tell
JP » To the best of my knowledge there are and it’s completely unnecessary, waste of money, but
him to lay down and he has already laid down.
more important, inhumane. Machines and science can do more now than ever before.
Jack is the most amazing fellow and is psychic,
38 Spring 2015
PHOTOGR APHY JOHNNY STE VENS
JP shares some
quality time with
Susie, Bella and Jack
in Austin, TX.
he communicates with telepathy, but he does
things before you tell him. His wife Bella is very
exciting, she is overly enthusiastic and the biggest sweetheart in the world. Bella is actually an
English Retriever and when you look at her, she
bats her eyes like Marilyn Monroe. We kept two
of their litter because we fell in love with them.
IF I WERE REINCARNATED AS A DOG I WOULD
WANT TO BE JACK. EVERYBODY LOVES JACK.
THEY LOVE THEM ALL; THEY ARE THE SWEETEST
KINDEST THINGS ON THE PLANET. I WANT TO SAY
‘HUMANS’ AS THEY ALMOST ARE.
There is Joe who is exactly like Jack although
much younger, and the other one is Susie who
is exactly like Jack and her mom only younger.
FF » What have you learned from your dogs?
JP » Unconditional love. AND don’t let them in the kitchen where they can reach a whole chicken.
FF » Have your dogs traveled with you?
JP » Jack has traveled with us before; we haven’t
John Paul DeJoria’s rags-to-riches biography exemplifies the American dream—he is a first-generation
let the others travel with us. He is a great traveler,
American turned entrepreneur, philanthropist, government servant and pillar of the business com-
he walks on the plane and goes right to his blan-
munity. John Paul DeJoria has struggled against the odds not only to achieve success, but also to share
ket and sits down and is the most incredible dog…
this success with others. He knows firsthand what it’s like to be the ‘underdog,’ and strives to help as
all he does is wag his tail, he is the happiest fel-
many as possible overcome their challenges and achieve their full potential.
low. If I were reincarnated as a dog I would want
to be Jack. Everybody loves Jack. They love them
The prestigious Horatio Alger Association of Distinguished Americans—an organization that honors
all; they are the sweetest kindest things on the
selected individuals who have overcome humble beginnings and adversity to achieve success—recent-
planet. I want to say ‘humans’ as they almost are.
ly recognized John Paul for his exemplary journey.
ONE MILLION PET
ADOPTIONS
C A M PA I G N
John Paul Pet’s One Million Pet Adoptions campaign aggressively supports
John Paul Pet’s mission to
educate and serve the pet community. They help shelters and rescue organizations everywhere by providing products
and education for better care and grooming of pets as a clean and well-groomed pet
has a much better chance for adoption. The
One Million Pet Adoption campaign also
supports the Adopt-A-Shelter Program, the
Pet PALS program and the military-based
To learn more about the One Million Pet
Adoptions program from John Paul Pet, or
Joey gets in a few
to find out how you or your organization
licks with JP in
can get involved, visit millionpetadoptions.com or call (888) 588-1119.
40 Spring 2015
Malibu, CA.
PHOTOGR APHY ELOISE DE JORIA
Dogs on Deployment organization.