street life fact sheet

STREET LIFE FACT SHEET
MISSION
The Downtown San Jose Street Life Plan creates a vision
and road map for a next generation of placemaking and
open-space improvements in the city center based on
stakeholder input and a long-term needs assessment.
The Plan harnesses the ideas of the San Jose Downtown
Property Based Improvement District (PBID) constituents
and stakeholders to articulate a guiding vision and frame
initiatives, and define a list of projects through goals,
guidelines and conceptual drawings that will significantly
improve the flow, usability, sustainability, and beauty of
the District. The Plan is a 10-year document that will be
used by the PBID to direct both long-term large scale
projects and short-term site specific projects, as well as
inform planning and urban design projects by others.
GOALS OF THE DOWNTOWN STREET LIFE PLAN
1 Improves the public realm downtown by developing
projects and cultivating activity in targeted areas
while increasing energy between the downtown
districts already working
2 Recommends provocative and inspiring projects that
attract new funding and partnership opportunities
3 Creates a “menu” of diverse streetscape elements
and larger site-specific projects that can be
implemented over 1 – 10 years
4 Makes Downtown friendlier for people of all ages
with a pragmatic vision to help downtown property
owners, businesses and residents flourish
STREET LIFE ACHIEVEMENTS
Through April 2016
5 murals
7 art crosswalk/street print projects
City art crosswalk process
Circle of Palms lighting
5 prototyping projects
Curb cafe pilot program
San Pedro Squared (in process)
2 highway underpass lighting projects
1 mural corner (in process)
City art display structure process
1 year of pedestrian count data
Almaden median redesign concept design
Almaden Exercise Loop (in process)
Hiring of 1 project manager, project
coordinator, and PBID Street Life intern
San Jose wayfinding plan (in process)
4 active partnerships with downtown
capital and planning projects
Art crosswalks on Paseo de San Antonio (top left), San Pedro Street (top right), and South First Street (bottom).
Murals on Lido Nightclub (top), TechShop (center left), The Workingman’s Emporium (center right) and
on First Street (bottom).
MADEN EXERCISE CIRCUIT - LOOKING NORTH ALONG WEST SIDE OF ALMADEN
NTOWN SAN JOSE STREET LIFE PLAN - CONCEPT
San Pedro Squared retail incubator project (top), Almaden Exercise Loop along Almaden Boulevard (middle), street-topark Super Bowl 50 conversion on San Pedro Street (bottom).
AFTER
23.10.2014
Highway 87 Illuminating Downtown projects - Sensing You (top left) and Sensing Water (top right).
Celebratory lighting on San Pedro Garage during Super Bowl 50 (bottom).
Circle of Palms Ice Rink
ABOUT PBID
The Downtown San Jose Property-Based Improvement District (PBID) was formed in 2007 to produce a cleaner,
friendlier and more appealing Downtown (a map of the District and the locations of previous beautification projects
are attached). Renewed in 2012, the PBID looks to expand upon the success of its initial beautification efforts.
Examples of such improvements include large-scale art installations, interactive and decorative lighting, directional
wayfinding signs, street furniture, murals, planters, median enhancements and other forms of capital and aesthetic
improvements in the District’s public spaces. All PBID enhancements are aimed at improving the overall aesthetic of
Downtown and increasing business and property values.
ABOUT THE SAN JOSE DOWNTOWN ASSOCIATION
The San Jose Downtown Association (SJDA) is a non-profit membership based organization founded in 1986.
SJDA represents business and property owners working to enhance the vitality and livability of downtown San
Jose. SJDA advocates for ongoing improvements to Downtown’s cleanliness, security, aesthetics and delivery of
services; enhances the image of Downtown and attract new visitors through year-round marketing, public relations,
and special events; facilitates the development of parking, housing and retail; provides assistance to Downtown
business and property owners on day-to-day concerns, working to cut “red tape” and find new solutions; and builds
coalitions among Downtown’s work force, residents, property owners, civic organizations and local government.
CONTACT
Visit www.sjdowntown.com for more information.
Project Information: Jason Su, Street Life Project Manager - jsu@sjdowntown.com
Sponsorship Opportunities: Joe Noonan, Sponsorship Manager - jnoonan@sjdowntown.com
Media Inquiries: Rick Jensen, Communications Director - rjensen@sjdowntown.com