We Know Destination Real Estate

We Know
Destination Real Estate
The unequalled breadth and depth of our
international real estate experience makes us
the ideal partner.
Strategy
Invest &
Operate
Great
Destinations
Over $900M in new
sales and closings
in just 24 months.
Market
& Sell
Develop
What We Do
Comprehensive real estate services that deliver results.
We create unforgettable places
for consumers all around the
world. Our insight into their real
estate wants and needs has
given us a store of knowledge
that is unrivalled in the industry.
Drawing on that accumulated
wisdom, Playground is able to
take decisive action in diverse
markets, as advisor, marketer,
operator, sales force and investor.
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Playground brings an unmatched breadth of capabilities to owners and
developers searching for success in today’s challenging market conditions.
Proven Performance
»»10 master planned resorts
»»Over 6 million visitors
hosted annually
»»13,000 residences sold
»»22,000 Club Intrawest members
»»3,500 condos under
management
»»35,000 adventure travel
trips annually
Continued Results
»»Over $400M in new sales
since 2008
»»Over $500M in closings
since 2008
»»Currently manage 10
different resorts
»»35 different real estate projects
»»Over $225M in project
dispositions
»»All in 12 countries on
4 continents
Playground At A Glance
Learning from the past, delivering in the new reality.
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We believe in effective use of brands.
Playground maximizes the value of real estate
through branding. It’s an integral part of our
process. We originate brands – and we work
with some of the most famous operators in
our sector.
Our first resort, Whistler Blackcomb, consistently
receives industry accolades. In fact, it’s been
voted the #1 ski resort in North America - for 13
years straight - by Skiing Magazine.
We’re also behind the revitalization of
Mont-Tremblant, one of the most popular ski
village experiences in North America.
Playground At A Glance
We leverage brands to drive sales and profitability.
Playground has been a proven and trusted
partner to some of the great luxury hospitality
brands of the world: Four Seasons, Starwood,
Rosewood, Setai, Hard Rock Hotels,
Radisson Blu, Pan Pacific, Fairmont, and
more. Playground is the strategic partner of
Abercrombie & Kent, the world’s premier luxury
adventure travel company.
We have identified and brought to market some
of the world’s greatest resort destinations:
Honua Kai in Maui; Les Arc in France; Anahita
in Mauritius; Rosewood in Mayakoba; Icon
Vallarta in Puerto Vallarta.
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If it doesn’t work,
we can fix it.
Playground is adept at
diagnosing underperforming
real estate projects and offering
decisive solutions. We offer
asset disposition, restructuring
and repricing strategies; legal
mitigation and commercial
reprogramming; as well as
operating budget management.
Our knowledge is both broad
and deep. We have proven that
successful repositioning can lead
to rapid recovery of lost value.
Focus For The Past 24 Months
Relentless problem solving that generates results.
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Strategy & Planning
Sales & Marketing
Project Sponsorship
The skill and experience to
understand and adjust to any
market realities.
We focus on the irreplaceable
role of sales and marketing
in extracting full value
from projects.
We manage the entire lifecycle
for all types of assets.
»»Master Planning
»»Underwriting
»»Commercial Village
Reprogramming
»»Project Repositioning
»»Supply and Demand Analysis
»»Qualitative and Quantitative
Customer Research
»»Market Studies
»»Brand Creation and
Management
»»Sales and Marketing
Strategy Development
»»Financial Planning and
Oversight
»»Project Dispositions
»»Urban, Beach, Golf, and
Mountain Destinations
»»Management and Project
Restructuring and
Reorganization
»»Luxury Brand Management
»»Asset Management
»»Repricing and Offering
Restructuring
»»Financial Reporting
»»Escrow and Closing Management
»»Brokerage and Re-Sales
»»Management & Leadership
»»Auctions and Project Sales
»»Sales Recruiting
»»Legal Team Management and
Strategy Implementation
»»Village Development and
Operations
»»HOA and Master
Association Management
»»Sales Training
»»International Sales Teams
Playground Offering
Full service support.
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For over 20 years we have been a lead investor and sponsor of virtually every type of
resort project. Today, we are seeking opportunities where combining our capital with our
expertise can turn around troubled assets.
Objective/Benefits
Project Types
Playground Roles
»»Create alignment and
accountability among partners
»»Master planned destination
projects
»»Co-investor with passive
capital partner
»»Provide flexibility to restructure
business entities
»»Mixed use developments
»»Working partner/asset
manager in JV with capital
»»Maximize returns for all
»»Luxury hotels with residences
»»Manage complex legal and
financial issues
»»Resort residential projects
»»Timeshare
»»Address short term
cashflow needs
»»Managing Partner of SPE
to work out legal and
financial problems
»»Replacement Master
developer/sponsor
»»Chief restructuring firm
»»Manager of marketing
and sales
Playground As A Principal
We put our own capital to work.
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Destination Location
Amenities
Whistler
Product
Brands
Results
Over a dozen
hospitality brands
including Four
Seasons, Fairmont,
Westin, and Pan
Pacific
Rated the top ski
resort North America
Host of the 2010
Winter Olympics
Over $400M in
residential sales
British Columbia,
Canada
Mountain Village
(winter and summer),
Golf
Land, Lots, Retail,
Condo, Townhome,
Condo-hotel, Single
Family, Hotel
Quebec, Canada
Mountain Village
(winter and summer),
Lake, Golf
Land, Lots, Retail,
Condo, Townhome,
Condo-hotel, Single
Family, Hotel
Hilton, Marriot
Top mountain resort
village experience in
North America
Over $150M in
residential sales
Destin, Florida
Beach, Village, Golf
Land, Lots,
Commercial Village,
Condo, Townhome,
Condo-hotel, Single
Family, Hotel
Storied Places – now
a part of Fairmont
Sold over 600 units of
beach and lifestyle real
estate over a 8 year
period
Savoie, France
Mountain Village
(winter and summer
activities)
Condo-hotel, Condo,
Townhome, Village
Creation, Retail, Hotel
Radisson
Over $225M in
residential sales
Sold-out 8 years of
planned inventory in
4 years
Beach Resort
Condo Hotel and
Luxury Penthouses
(Onsite restaurant
and retail)
Unbranded
Over $450M sold and
over $300M closed
to date
Mont Tremblant
Sandestin
Les Arcs
Honua Kai
Maui, Hawaii
Relevant Experience
We produce results globally.
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Destination Location
Amenities
Product
Brands
Results
Mauritius, Indian
Ocean
Golf, Beach Spa
Villas, Residences
and Condo
Four Seasons
More than $250M in
sales two years ahead
of plan
Puerto Vallarta,
Mexico
Beach front, three
pools, spa, workout
facility, business
center, library, movie
theatre, beach club
Studio, one, two,
three, four bedrooms,
penthouses and
casitas – all highrise beachfront
condominiums
Yoo by Phillipe Stark
Sold through first
tower in 48 hour sales
event – more than 100
closings to date
Sand Diego,
California
Large (40,000 sqft)
conference facilities,
rooftop pool, spa,
multiple restaurants
and bars
Condo hotel
Hard Rock, Nobu,
Rock Star Suite
designed by the
Black Eyed Peas
Over 400 units sold, at
nearly $200M in total
sales revenue with a
close ratio of over 95%
Mammoth Lakes,
California
Restaurant, Pool,
Workout Facility,
Concierge, Westin
Services
Condo Hotel (JW:
Westin restaurant)
Westin
$450M pre-sold
Over $300M closed
to date
Abercrombie & Kent
Helped develop the
sales and marketing
strategy for A&K
Residence Club, share
management across
A&K and Playground
Anahita
Icon Vallarta
Hard Rock San Diego
Westin Monache
A&K Destination Club
Worldwide
World class adventure
travel and residence
club;
Relevant Experience
Great brands in great places.
Luxury adventure
travel and residence
club
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Appendix
Detailed project list
page 10
Large Scale Resorts (multiphase project, mixed use real estate)
Stratton Mountain, Stratton, VT, New England mountain resort town, over 1000 homeowners and $200M in sales
Squaw Valley, Lake Tahoe, CA, Partnership to redevelop a northern California ski resort, over $175M in sales
Copper Mountain, Copper, CO, Revitalization of Colorado Ski Resort, over $200M in sales
Blue Mountain, Blue Mountain, ON, Ground up village development for Toronto market, over $300M in sales
Winter Park, Winter Park, CO, Partnership with local government to develop ski village, $100M in sales
Steamboat, Steamboat, CO, Recent acquisition, currently managing resort and revitalizing base area
Anahita, Mauritius, Indian Ocean, Four Seasons resort, sold over $250M in branded and unbranded residences
Mammoth Village, Mammoth Lakes, CA, Mixed use village with over 16 phases of development, more than $500M in sales
Snowmass Base Village, Aspen, Snowmass, Partnered to develop mixed use village, sold first phase, then sold resort
Les Arcs, Savoie, France, European mountain village, sold nearly 700 homes in 4 years
Lake Las Vegas, Las Vegas, NV, Tuscan style village with golf and spa, over $150m in sales
Mountain Creek, Vernon, NJ, Drive-to New York area ski resort, over 300 units sold
Panorama, British Columbia, Canada, Canadian Rockies ski resort, developed village with real estate, over 600 sales
Wild Heron, Laguna Beach, FL, Golf Course resort community, over 150 homes and $100M in sales
Luxury Fractional Ownership Projects
At Nature’s Door, Whistler, BC, 220 fractions/22 units
Tonopalo, Lake Tahoe, 144 fractions/ 18 units
Snowmass Club, Snowmass, CO, 168 fractions/21 units
Inspiration, Sandestin, FL, 160 fractions/20 units
Four Seasons, Vail, CO, 228 fractions/19 units
Club Intrawest, Zihuatanejo, MX, 120 fractions/12 units
Storied Places, Mont Tremblant, QC, 110 fractions/11 units
Timeshare And Destination Clubs
Club Intrawest, North America/Mexico, 8 locations throughout Canada, US, and Mexico with 22,000+ members
Abercrombie & Kent Residence Club, Worldwide, 170 members
Playground Projects
Representative projects around the world.
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Resort Whole Ownership (one to three phase residential projects)
Lumiere, Telluride, CO, Boutique hotel and condos located at the base of the ski mountain
Wilderness, Sieverville, TN, Waterpark resort in the Smokie Mountains of Tennessee
Veranda, Turks and Caicos, Luxury Caribbean beach resort
Lodge at Suncadia, Suncadia, WA, Condo hotel serving a golf and ski resort east of Seattle
Solitude, Solitude, Utah, Multiphase condo and village development for a Utah ski area
Seahaven, Panama City, FL, Beachfront high-rise condo project in the panhandle of Florida
Settler’s Creek, Keystone, CO, Ski condo project in the mixed use village at Keystone ski resort
Mission Shores, Kelowna, BC, Masterplan and single family homes at golf resort at interior BC lake resort
Perdido Key, Perdido Key, FL, Beach resort condominiums in Florida
Montsoleil, Flaine, France, Multiphase mixed use resort village and condominiums in the French Alps
Branded Real Estate Projects
Westin Verasa Napa, Napa, CA, Westin branded wine country hotel located on the Napa River
Four Seasons, Whistler, BC, Private Residence and Destination Club sold 242 fractions and 37 residences
Pan Pacific Whistler, Whistler, BC, Condo hotel located in the heart of Whistler village, sold 83 suites
Westin Trillium House, Blue Mountain, ON, Westin branded condo hotel at Blue Mountain, sold 224 suites
Westin Monache, Mammoth, CA, Westin branded ski and mountain resort property, sold 230 suites
Hard Rock San Diego, San Diego, CA, Urban lifestyle property in downtown SanDiego, sold 420 suites
Mayakoba, Riviera Maya, MX, Rosewood residences at luxury multi-brand beach and golf resort
Conceptual Development and Strategic Planning
Montelucia, Scottsdale, AZ, Intercontinental branded resort in downtown upscale area of Scottsdale
Sun Gardens, Dubrovnik, Croatia, Beach-front mixed use master planned resort with multiple branded hotels
Playa Pelicano, Guanacaste, Costa Rica, Lifestyle and spa master planned resort
La Roca, Central Costa Rica, Setai branded luxury golf, spa and beach resort
Jack’s Pointe, Queensland, NZ, Four-season resort and village concept near the Remarkables in New Zealand
Playground Projects
Representative projects around the world.
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Leaders in
Destination Real Estate
call
1.866.675.PLAY (7529)
email
info@playground.com
www.playground.com